{"id":30712,"date":"2020-03-04T15:30:28","date_gmt":"2020-03-04T02:30:28","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=30712"},"modified":"2020-03-12T11:40:39","modified_gmt":"2020-03-11T22:40:39","slug":"on-the-trail-of-your-lost-customers","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/on-the-trail-of-your-lost-customers\/","title":{"rendered":"On the trail of your lost customers"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-fa550bd53671825f14397bb51ad00735\">\n.avia-section.av-jkkk7jlh-fa550bd53671825f14397bb51ad00735{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/on-the-trail-of-your-lost-customers.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-jkkk7jlh-fa550bd53671825f14397bb51ad00735 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div 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id=\"style-css-av-k2dv7urm-11c61fbcc16bbc43744f9c9c5231e193\">\n.avia-image-container.av-k2dv7urm-11c61fbcc16bbc43744f9c9c5231e193 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k2dv7urm-11c61fbcc16bbc43744f9c9c5231e193 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k2dv7urm-11c61fbcc16bbc43744f9c9c5231e193 av-styling- avia-align-center  avia-builder-el-3  el_before_av_font_icon  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30714 avia-img-lazy-loading-not-30714 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/on-the-trail-of-your-lost-customers-title.png\" alt='On the trail of your lost customers' title='on-the-trail-of-your-lost-customers-title'  height=\"215\" 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79lff13-eaff72e1c033aa023620437c8bc9d054\">\n.av_font_icon.av-k79lff13-eaff72e1c033aa023620437c8bc9d054{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-k79lff13-eaff72e1c033aa023620437c8bc9d054 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-k79lff13-eaff72e1c033aa023620437c8bc9d054 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/span><\/span><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36\">\n.flex_column.av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  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el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Understanding why your customer has stopped buying from you is the key to winning them back.<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 1 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15\">\n#top .hr.hr-invisible.av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Losing a customer is never a nice feeling<\/strong><\/h3>\n<p>Even the best businesses lose customers, often through no fault of their own. For every customer lost, another has to be found, otherwise your customer base would dwindle to nothing.<\/p>\n<p>Sometimes it\u2019s easy to be focused on answering the front door to new customers, and neglect existing customers leaving by the back door.<\/p>\n<p>We all know that existing customers are easier to sell to \u2013 they know you and you know them. And loyal customers tend to be more profitable. So how do you increase the likelihood of them staying put?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-1c6c3f964c4381a2586480ab5177b7e7\">\n.avia-image-container.av-k79rsk3c-1c6c3f964c4381a2586480ab5177b7e7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-1c6c3f964c4381a2586480ab5177b7e7 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-k79rsk3c-1c6c3f964c4381a2586480ab5177b7e7 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-1c6c3f964c4381a2586480ab5177b7e7 av-styling- avia-align-left  avia-builder-el-15  el_after_av_hr  el_before_av_hr  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Are you in the dog box?<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30717 avia-img-lazy-loading-not-30717 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box.jpg\" alt='Are you in the dog box?' title='Are-you-in-the-dog-box'  height=\"528\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box.jpg 1200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-80x35.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-300x132.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-768x338.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-1030x453.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-705x310.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-450x198.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Are-you-in-the-dog-box-500x220.jpg 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>How many customers have you lost?<\/strong><\/h3>\n<p>First you need to determine what you\u2019d consider to be a \u2018lost customer\u2019. If you keep records of each customer\u2019s transactions, you\u2019ll get the most accurate results. If you don\u2019t, just make some sensible judgements.<\/p>\n<p>On average, how often do your customers buy from you? Once a week, once a month, every 9 months? We\u2019ll call this their \u2018frequency\u2019. Ok, now when did each customer last order? We call this their \u2018recency\u2019. So if a typical customer\u2019s frequency is an order every 3 months, and the recency of their last order was 5 months ago, we may have problem.<\/p>\n<p>So, why haven\u2019t they called? Is there a good reason why they\u2019ve gone AWOL? It\u2019s probably one of these common reasons, so here are a few ideas on how to stop them walking\u2026<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>1. You messed up<\/strong><\/p>\n<p>It happens to the best of us so don\u2019t get disheartened. See it as a great opportunity to make it up to them and convert them into your number one fan. Remember though, just because they haven\u2019t complained doesn\u2019t mean that they are happy. However, research shows an unhappy client who has their problem resolved is more loyal than one who has never had a problem.<\/p>\n<p><strong>2. They just forgot about you<\/strong><\/p>\n<p>Ouch. Try to keep in touch as much as possible (without stalking them). Encourage them to follow you on social media and have them on your marketing mailing list.<br \/>\nWhat would mailing them once a month do to your business? It\u2019s a great way to stay on their radar. Add yourself to their mailing list too so you know what\u2019s going on in their lives.<\/p>\n<p><strong>3. They\u2019ve found it cheaper<\/strong><\/p>\n<p>Don\u2019t panic. Especially in these times, it\u2019s tempting to discount yourself out of business just to win them back. If you\u2019re competing solely on price, there will always be someone to undercut you and the downward race to the bottom continues.<\/p>\n<p>Give quality of service and value for money that they can\u2019t get anywhere else. If they really want the cheapest then have the balls to say goodbye \u2013 it\u2019s absolutely fine to \u2018fire\u2019 unprofitable customers. If your competitor lets them down, or your customer is disappointed with their quality, you\u2019ll still be there with a box of tissues. Just don\u2019t gloat\u2026 nobody likes a smartie pants.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<article  class='iconbox iconbox_top av-k7laempk-ff982a35b0bc907367ef9c17301dc9e4  avia-builder-el-20  el_after_av_hr  el_before_av_hr  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Top Tip #1<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Try sending them an anniversary card on the date they first ordered and thank them for their business. They\u2019ll feel loved and appreciate that you remembered. Give them a gift and they\u2019ll love you even more. Or remember their birthday with a special treat or promotion just for them.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-21  el_after_av_icon_box  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<article  class='iconbox iconbox_top av-k7laempk-0b015d758041cf4a83c51f91ec81b3f3  avia-builder-el-22  el_after_av_hr  el_before_av_hr  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Top Tip #2<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Rather than discount on price \u2013 offer free upgrades instead. Encourage your customer to try premium products, which might persuade them to order the alternative in future. 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Print Id' title='Nettl-marketing-ideas-book-600'  height=\"314\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-80x42.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-300x157.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-450x236.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/Nettl-marketing-ideas-book-600-500x262.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><em>Interested in more ideas on how to keep your customers and grow your business?<\/em><\/h3>\n<p style=\"text-align: center;\">Request your <strong>free<\/strong> copy of the latest Marketing and Print Ideas from Nettl!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k7jsbdja-f46780165bd97c56d43ebbe94617c177-wrap avia-button-center  avia-builder-el-27  el_after_av_textblock  el_before_av_hr '><a href='https:\/\/www.nettl.com\/nz\/free-marketing-print-ideas-magazine'  class='avia-button av-k7jsbdja-f46780165bd97c56d43ebbe94617c177 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center av-icon-on-hover avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Order Your Free Copy<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b\">\n#top .hr.hr-invisible.av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jskil7-9770366fb5b14c6b16b07a1e6386a03b hr-invisible  avia-builder-el-28  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-29  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-30712'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Understanding why your customer has stopped buying from you is the key to winning them back. For every customer lost, another has to be found, otherwise your customer base would dwindle to nothing.<\/p>\n","protected":false},"author":21,"featured_media":30718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[373,13,374],"tags":[375,72,376],"class_list":["post-30712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-retention","category-marketing","category-marketing-print-ideas","tag-customer-retention","tag-marketing","tag-sales"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=30712"}],"version-history":[{"count":10,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30712\/revisions"}],"predecessor-version":[{"id":31511,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30712\/revisions\/31511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/30718"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=30712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=30712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=30712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}