{"id":30781,"date":"2020-03-30T09:48:57","date_gmt":"2020-03-29T20:48:57","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=30781"},"modified":"2020-03-31T13:43:27","modified_gmt":"2020-03-31T00:43:27","slug":"spend-less-market-more","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/spend-less-market-more\/","title":{"rendered":"Six tips for marketing with a smaller budget"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-36757d13ec72df2393547f735e81e9d7\">\n.avia-section.av-jkkk7jlh-36757d13ec72df2393547f735e81e9d7{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/working-in-a-group-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jkkk7jlh-36757d13ec72df2393547f735e81e9d7 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7y7iech-d062316e9d9be07b1698c1e98f902054\">\n.avia-image-container.av-k7y7iech-d062316e9d9be07b1698c1e98f902054 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7y7iech-d062316e9d9be07b1698c1e98f902054 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7y7iech-d062316e9d9be07b1698c1e98f902054 av-styling- avia-align-center  avia-builder-el-3  el_before_av_font_icon  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30802 avia-img-lazy-loading-not-30802 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg.png\" alt='' title='save-money-lg'  height=\"550\" width=\"1100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg.png 1100w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-80x40.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-300x150.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-768x384.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-1030x515.png 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-705x353.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-450x225.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-1000x500.png 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/save-money-lg-500x250.png 500w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79lff13-eaff72e1c033aa023620437c8bc9d054\">\n.av_font_icon.av-k79lff13-eaff72e1c033aa023620437c8bc9d054{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-k79lff13-eaff72e1c033aa023620437c8bc9d054 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-k79lff13-eaff72e1c033aa023620437c8bc9d054 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/span><\/span><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36\">\n.flex_column.av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-afxafwe-f7433476332193c6844c39fcc81ae231 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-30781'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><div class=\"avia_textblock \">\n<h1>Six Tips for promoting your business with a smaller budget<\/h1>\n<p>Marketing doesn&#8217;t have to be expensive, it&#8217;s about showing your customers and your community that you care. This could be anything from friendly advice, a quick tip, or just a helping hand.<\/p>\n<p>So we&#8217;ve put together a few easy, free or inexpensive ways to help promote your business in what are very much challenging times\u2026.<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1) E-meets<\/h2>\n<p>Meeting and talking with potential customers has always been part of our business.<br \/>\nMeetup with potential customers online. Use a tool like <a href=\"https:\/\/hangouts.google.com\/\">Google Hangouts<\/a> to communicate with clients.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-fc497be35c44da438c67e1ed0d3a3842\">\n.avia-image-container.av-k79rsk3c-fc497be35c44da438c67e1ed0d3a3842 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-fc497be35c44da438c67e1ed0d3a3842 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-fc497be35c44da438c67e1ed0d3a3842 av-styling- avia-align-center  avia-builder-el-13  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30787 avia-img-lazy-loading-not-30787 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely.jpg\" alt='' title='work-remotely'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/work-remotely-500x333.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rtvri-a6b781ccd82446553494547551c21da5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2) EDMs<\/h2>\n<p>It\u2019s important to keep in touch with your customers, and EDMs are a cost-effective way to distribute information to a lot of people &#8211; quickly.<br \/>\nConsider sending regular EDMs to keep your customers up to date with changes in your business, what you\u2019re doing as a business to prevent the spread of the virus, and how you\u2019re looking after the wellbeing and health of your staff, suppliers and customers. <a href=\"https:\/\/mailchimp.com\/\">Mailchimp is a great tool to use for sending EDMs<\/a><\/p>\n<p>Don\u2019t hesitate to get in contact with us if you need help designing and sending emails to your database &#8211; we\u2019d love to help.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79s40y9-19f8b9d03945fa51f5e49ead60ffe55b\">\n.avia-image-container.av-k79s40y9-19f8b9d03945fa51f5e49ead60ffe55b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79s40y9-19f8b9d03945fa51f5e49ead60ffe55b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79s40y9-19f8b9d03945fa51f5e49ead60ffe55b av-styling- avia-align-center  avia-builder-el-16  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30830 avia-img-lazy-loading-not-30830 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/edm-900x430.jpg\" alt='' title='edm'  height=\"430\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rtvri-a6b781ccd82446553494547551c21da5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3) Google My Business<\/h2>\n<p>If you haven&#8217;t already set up <a href=\"https:\/\/www.google.com\/intl\/en_nz\/business\/\">Google My Business<\/a> now is a great time to do so.<br \/>\nGoogle My Business is an excellent way for customers to get in contact with you without seeing them directly.<br \/>\nYou will have seen this when you search for businesses on your phone and it gives you the option to call their business directly. Best of all It&#8217;s free, easy to setup and you don\u2019t need a physical store.<\/p>\n<p>Google My Business is also useful for seeing how your business operates in terms of customer satisfaction as customers can leave reviews and you can address complaints. This helps your business build relationships, address pitfalls and build authenticity. Paving the way to becoming a trusted business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79s40y9-24cd3e06fb9f7e747c5435c7b690fc5e\">\n.avia-image-container.av-k79s40y9-24cd3e06fb9f7e747c5435c7b690fc5e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79s40y9-24cd3e06fb9f7e747c5435c7b690fc5e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79s40y9-24cd3e06fb9f7e747c5435c7b690fc5e av-styling- avia-align-center  avia-builder-el-19  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30789 avia-img-lazy-loading-not-30789 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb.jpg\" alt='' title='gmb'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/gmb-500x333.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79s6g5z-af0e736e3b111a054cfce5a96181d539 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>4) Sell online<\/h2>\n<p>If you\u2019re a brick &#038; mortar small business &#8211; or even if you\u2019re not. Now would be the best time to start selling online.<\/p>\n<p>Selling online easier than it has ever been before. It&#8217;s a great way to connect with current customers, attract new customers and will add a convenient avenue where customers can buy your products reaching a broader audience. It&#8217;s also more streamlined than the traditional process of retail, with lower overheads<\/p>\n<p>If you need help getting started setting up an online store we can help you.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79sbe71-63c23e4dcfecf6a7f1de2f1314b8c90b\">\n.avia-image-container.av-k79sbe71-63c23e4dcfecf6a7f1de2f1314b8c90b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79sbe71-63c23e4dcfecf6a7f1de2f1314b8c90b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79sbe71-63c23e4dcfecf6a7f1de2f1314b8c90b av-styling- avia-align-center  avia-builder-el-22  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30790 avia-img-lazy-loading-not-30790 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce.jpg\" alt='' title='e-commerce'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/e-commerce-500x333.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79sdfjy-19cb08dc1cdcb11d701361a3db36b3a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>5) Optimize<\/h2>\n<p>Much like getting a new haircut, it\u2019s always good to re-visit website copy.<br \/>\nThis will help you attract more of your local customers without leaving your house.<br \/>\nA cost effective way to bring in more business is to rewrite pages. Cull irrelevant pages and Create relevant content and copy. Match it to the audience you\u2019re trying to attract.<\/p>\n<p>Ask yourself the following questions:<\/p>\n<p>What makes your business special?<br \/>\nWhat is your point of difference?<\/p>\n<p>Once you&#8217;ve found those answers you can work them into your copy to show customers what makes you unique and great. Re-visit old content. Chop and change out irrelevant pages. Try to provide current and potential customers with the best customer experience. Best of all if you do it yourself the cost is free.<br \/>\nChanging the aesthetic and making your website easier to manage will all help your business in the long run.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79woeru-6905a890b6d8d07914724a3c780ccbd2\">\n.avia-image-container.av-k79woeru-6905a890b6d8d07914724a3c780ccbd2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79woeru-6905a890b6d8d07914724a3c780ccbd2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79woeru-6905a890b6d8d07914724a3c780ccbd2 av-styling- avia-align-center  avia-builder-el-25  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30793 avia-img-lazy-loading-not-30793 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing.jpg\" alt='' title='copy-writing'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/copy-writing-500x333.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79wymiw-109db967cfe513f1cf3d2e95970be854 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>6) Start a blog<\/h2>\n<p>People love a great quippy article, especially if you&#8217;re an expert in your field.<\/p>\n<p>A blog provides you with a platform to provide reassurance, expertise and guidance to your customers.<\/p>\n<p>Sharing information is a great way to show you&#8217;re authentic and reputable and an expert in your industry. You can offer tips &amp; tricks, advice, techniques, hardships, stories almost anything that can help other businesses succeed. Best way to look at a blog is to write about what you would like to read about. Bit of research. Keep it concise. Then it\u2019s just a case of matching your knowledge to your target audience.<\/p>\n<p>Blogs are great because there are so many different avenues you can go down. It can be friendly, advice driven, a difficulty your business overcame. Or just a piece of advice that everyone can benefit from. Just make sure it stays relevant and useful to your audience. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/09\/how-to-write-a-blog-post\">There are plenty of places with great tips for blog writing.<\/a><\/p>\n<p>Not sure where to start, or what to do first?<\/p>\n<div  class='avia-button-wrap av-ss5btp-797a8c5f819a1e3a13b8e983e3ab1d04-wrap avia-button-center  avia-builder-el-28  avia-builder-el-no-sibling '><a href='https:\/\/www.nettl.com\/nz\/studio-search\/'  class='avia-button av-ss5btp-797a8c5f819a1e3a13b8e983e3ab1d04 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact your local Nettl Studio<\/span><\/a><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79x6o9h-b22ca1c792bc539c0093ebce151dd436\">\n.avia-image-container.av-k79x6o9h-b22ca1c792bc539c0093ebce151dd436 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79x6o9h-b22ca1c792bc539c0093ebce151dd436 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79x6o9h-b22ca1c792bc539c0093ebce151dd436 av-styling- avia-align-center  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30795 avia-img-lazy-loading-not-30795 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog.jpg\" alt='' title='writing-blog'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/writing-blog-500x333.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>An extra tip&#8230; Promote with print<\/h2>\n<p>To help engage your community about who you are, what you do, where to find and contact you &#8211; we\u2019ve listed some clever ways to use print to promote your business&#8230;<\/p>\n<ul>\n<li>Offer discounts or specials to people and businesses in your local area encouraging them to use your services or products<\/li>\n<li>With the absence of a handshake, send your customers a personal note on a postcard or letterhead<\/li>\n<li>Distribute your food menu and offer free delivery<\/li>\n<li>Showcase your product range on a brochure<\/li>\n<\/ul>\n<p>Spread the love to your customers with a refer-a-friend voucher<\/p>\n<p>If you need help with design, we can help with that too, <a href=\"https:\/\/www.nettl.com\/nz\/studio-search\/\">contact your local Nettl Studio<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rj2m5-11a058ec43de92960ee3134a7f8fa9cc\">\n.avia-image-container.av-k79rj2m5-11a058ec43de92960ee3134a7f8fa9cc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rj2m5-11a058ec43de92960ee3134a7f8fa9cc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rj2m5-11a058ec43de92960ee3134a7f8fa9cc av-styling- avia-align-center  avia-builder-el-33  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-30844 avia-img-lazy-loading-not-30844 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks.jpg\" alt='' title='print-blocks'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks.jpg 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/03\/print-blocks-500x333.jpg 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b\">\n#top .hr.hr-invisible.av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7e3yk26-5bde2a8dfb07ac44cf62d0466fe6359b hr-invisible  avia-builder-el-34  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-35  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-30781'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Marketing doesn\u2019t have to be expensive, it\u2019s about showing your customers and your community that you care. This could be anything from friendly advice, a quick tip, or just a helping hand.<\/p>\n","protected":false},"author":18,"featured_media":30812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71,13,74],"tags":[379,72,378],"class_list":["post-30781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-marketing","category-print","tag-advice","tag-marketing","tag-tips"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=30781"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30781\/revisions"}],"predecessor-version":[{"id":30896,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/30781\/revisions\/30896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/30812"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=30781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=30781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=30781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}