{"id":31385,"date":"2021-02-12T15:52:13","date_gmt":"2021-02-12T02:52:13","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=31385"},"modified":"2021-02-15T14:30:02","modified_gmt":"2021-02-15T01:30:02","slug":"give-it-a-squeeze-see-how-it-feels","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/give-it-a-squeeze-see-how-it-feels\/","title":{"rendered":"Give it a squeeze, see how it feels&#8230;"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-32e4a660235577f8664e59fea84202e5\">\n.avia-section.av-4bi704gz-32e4a660235577f8664e59fea84202e5 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Zebra-Holding-Sunglasses-Background.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-4bi704gz-32e4a660235577f8664e59fea84202e5 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srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Header-Text-Image.png 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Header-Text-Image-300x275.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Header-Text-Image-80x73.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Header-Text-Image-450x413.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Header-Text-Image-500x458.png 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-bdb807291171ebf194b9afce43cf43d2\">\n.avia-section.av-4bi704gz-bdb807291171ebf194b9afce43cf43d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-bdb807291171ebf194b9afce43cf43d2 main_color 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id=\"style-css-av-jzdbhzu3-18a6336d87b5db4c0e2f3aaaf3261ae1\">\n.avia-image-container.av-jzdbhzu3-18a6336d87b5db4c0e2f3aaaf3261ae1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jzdbhzu3-18a6336d87b5db4c0e2f3aaaf3261ae1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jzdbhzu3-18a6336d87b5db4c0e2f3aaaf3261ae1 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31145 avia-img-lazy-loading-not-31145 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Pie-Chart.png\" alt='' title='Pie-Chart'  height=\"450\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Pie-Chart.png 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Pie-Chart-300x270.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Pie-Chart-80x72.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Pie-Chart-450x405.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1\">\n.flex_column.av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left; color: #004b44; font-family: Alegreya; font-style: italic;\"><strong>SECRET ONE<\/strong><\/h6>\n<h2 style=\"text-align: left; color: #004b44; font-style: NORMAL; FONT-SIZE: 50PX;\">EAT, SLEEP, SELL, REPEAT<\/h2>\n<p style=\"text-align: left; color: #000;\">Repetition, repetition, repetition.<\/p>\n<p style=\"text-align: left;\">Plenty of research shows people need to see your marketing message several times, in different ways, before they buy.<\/p>\n<p style=\"text-align: left;\">If a customer says no, is it game over? Be honest, do you give up after your first knock back? Many business people do. But that\u2019s a mistake. Dust yourself off. And get back on the horse.<\/p>\n<p style=\"text-align: left;\">You\u2019ve probably seen the stats below on LinkedIn or Twitter? They claim it takes between 5 and 12 contacts before the vast majority of sales are made. Maybe it\u2019s made up, who knows. But think about it. How many times do you speak to your clients? It\u2019s rare that a sale happens on the first few contacts.<br \/>\nThis secret cheat is simple. Just keep going. The more times you reach a client, the more chance of making the sale. Better to contact 1,000 prospects 5 times than 5,000 just once.<\/p>\n<p style=\"text-align: left;\">So does that mean you keep calling people day after day asking \u201cready to buy yet?\u201d Maybe that could work for some. But for most, it means using different methods.<\/p>\n<p style=\"text-align: left;\">Let us plan a campaign for you which has 5 or more contact steps. These could be a brochure to warm them up, followed by an eshot with an invitation to meet. Next week could be a promo postcard with a focus on an individual product or service. Then a call. That\u2019s four. Then how about a voucher booklet of special deals, backed up by some social media posts?<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-0c913bb1c1d716b38a6d1595599788ed\">\n.avia-section.av-4bi704gz-0c913bb1c1d716b38a6d1595599788ed .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Metaphor-Woman2.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-4bi704gz-0c913bb1c1d716b38a6d1595599788ed .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-0c913bb1c1d716b38a6d1595599788ed main_color avia-section-default avia-no-border-styling av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_fourth first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-90461c8833c35d6eda4ec1d129d2bb15\">\n.flex_column.av-v856gi-90461c8833c35d6eda4ec1d129d2bb15{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-90461c8833c35d6eda4ec1d129d2bb15 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"color: #fff; font-family: Alegreya; font-style: italic; text-align: center;\"><strong>SECRET TWO<\/strong><\/h6>\n<h2 style=\"color: #fff; font-style: normal; font-size: 50px; text-align: center;\">DITCH THE CLICHE<\/h2>\n<p style=\"color: #fff; text-align: center;\">Flick through your industry\u2019s trade magazine. We bet you\u2019ll find at least one cheetah or sports car, sprinkled in amongst pics of people shaking hands or looking like they\u2019re having the BEST MEETING EVER. Don\u2019t be like them.<\/p>\n<p style=\"color: #fff; text-align: center;\">If you want to stand out, quit looking like everyone else. Using professional photography costs less than you think. Or cheat. Mash-up stock photos. Use them out of context. Sign in to your account on (or sign up) and choose \u2018stock images\u2019 to browse our selection. Let\u2019s work up a campaign which makes you memorable.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-bdb807291171ebf194b9afce43cf43d2\">\n.avia-section.av-4bi704gz-bdb807291171ebf194b9afce43cf43d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-bdb807291171ebf194b9afce43cf43d2 main_color avia-section-large avia-no-border-styling avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_half first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left; color: #004b44; font-family: Alegreya; font-style: italic;\"><strong>SECRET THREE<\/strong><\/h6>\n<h2 style=\"text-align: left; color: #004b44; font-style: NORMAL; font-size: 50PX;\">USE FONTS PROPERLY<\/h2>\n<p style=\"text-align: left; color: #000;\">The typeface you use says much about your business. Your font choices determine whether you look old-fashioned or hip. Trustworthy or exciting. Traditional or fun. Safe or outrageous.<\/p>\n<p style=\"text-align: left; color: #000;\">Don\u2019t use too many fonts. That looks amateur. Cheat. Get a professional look by sticking to a couple, and use them in different weights.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1\">\n.flex_column.av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbhzu3-2404b5a448d15d3107411f4b358f99dc\">\n.avia-image-container.av-jzdbhzu3-2404b5a448d15d3107411f4b358f99dc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jzdbhzu3-2404b5a448d15d3107411f4b358f99dc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jzdbhzu3-2404b5a448d15d3107411f4b358f99dc av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31140 avia-img-lazy-loading-not-31140 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples.png\" alt='' title='Text-Examples'  height=\"402\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples.png 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-300x201.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-80x54.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-450x302.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-500x335.png 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-bdb807291171ebf194b9afce43cf43d2\">\n.avia-section.av-4bi704gz-bdb807291171ebf194b9afce43cf43d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-bdb807291171ebf194b9afce43cf43d2 main_color avia-section-large avia-no-border-styling avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_half first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbhzu3-9a14553765aa9cc82ad89520fa3c480c\">\n.avia-image-container.av-jzdbhzu3-9a14553765aa9cc82ad89520fa3c480c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jzdbhzu3-9a14553765aa9cc82ad89520fa3c480c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jzdbhzu3-9a14553765aa9cc82ad89520fa3c480c av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31140 avia-img-lazy-loading-not-31140 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-300x201.png\" alt='' title='Text-Examples'  height=\"201\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-300x201.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-80x54.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-450x302.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples-500x335.png 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Text-Examples.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1\">\n.flex_column.av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left; color: #004b44; font-family: Alegreya; font-style: italic;\"><strong>SECRET FOUR<\/strong><\/h6>\n<h2 style=\"text-align: left; color: #004b44; font-style: NORMAL; font-size: 50PX;\">EVERY BUSINESS NEEDS NEW CUSTOMERS<\/h2>\n<p style=\"text-align: left; color: #000;\">Just to stand still, every business needs to find more customers. Of course, it\u2019s important to nurture existing relationships and look after the customers you have.<\/p>\n<p style=\"text-align: left; color: #000;\">It\u2019s true that selling to existing clients is cheaper than finding new ones. But, clients leave. They move away. People retire. It\u2019s natural. Business is like a leaky bucket. If you\u2019re not topping up the water, at some point the water disappears.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-0cd4ed46a41b47adabbe75a02c2e53b4\">\n.avia-section.av-4bi704gz-0cd4ed46a41b47adabbe75a02c2e53b4 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Pendulum.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-4bi704gz-0cd4ed46a41b47adabbe75a02c2e53b4 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-0cd4ed46a41b47adabbe75a02c2e53b4 main_color avia-section-default avia-no-border-styling av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_fourth first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-90461c8833c35d6eda4ec1d129d2bb15\">\n.flex_column.av-v856gi-90461c8833c35d6eda4ec1d129d2bb15{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-90461c8833c35d6eda4ec1d129d2bb15 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"color: #fff; font-family: Alegreya; font-style: italic; text-align: center;\"><strong>SECRET FIVE<\/strong><\/h6>\n<h2 style=\"color: #fff; font-style: normal; font-size: 50px; text-align: center;\">STOP SWINGING<\/h2>\n<p style=\"color: #fff; text-align: center;\">Is your marketing like a swinging pendulum? Nothing, then lots. Nothing, then lots?<\/p>\n<p style=\"color: #fff; text-align: center;\">We\u2019ve all been guilty of this. Do a bit of marketing. Then it gets busy. So we stop and focus on doing work. Then that\u2019s done. Then it\u2019s quiet. So we start marketing again. But it takes a little while to getthings in motion. And then we\u2019re busy again. So we stop.<\/p>\n<p style=\"color: #fff; text-align: center;\">Boom to bust, feast to famine, extremes are never helpful. Best to do a little bit each week.<\/p>\n<p style=\"color: #fff; text-align: center;\">Work out what you\u2019re going to do over the next couple of months, then stick to it. Being consistent is important. Better to do a little bit, often. A dripping tap of marketing.memorable.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-bdb807291171ebf194b9afce43cf43d2\">\n.avia-section.av-4bi704gz-bdb807291171ebf194b9afce43cf43d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-bdb807291171ebf194b9afce43cf43d2 main_color avia-section-large avia-no-border-styling avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_half first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left; color: #004b44; font-family: Alegreya; font-style: italic;\"><strong>SECRET SIX<\/strong><\/h6>\n<h2 style=\"text-align: left; color: #004b44; font-style: NORMAL; font-size: 50PX;\">SIZE ABSOLUTELY MATTERS<\/h2>\n<p><strong>Leaflets come in a huge range of sizes.<\/strong> If you have a simple message, DL is our most popular size \u2013 the same as one of these panels. We can print double-sided \u2013 so use the front to capture attention, then the reverse for detail and your \u2018call to action\u2019 \u2013 what you want prospects to do next.<\/p>\n<p>When you\u2019ve more to say, it makes sense to spread your message out. Folded leaflets are easier for people to digest and if you\u2019re posting out your leaflets, stick to something which folds to DL.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1\">\n.flex_column.av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbhzu3-ea6bc7aa17394cc1de8234deee17c0fa\">\n.avia-image-container.av-jzdbhzu3-ea6bc7aa17394cc1de8234deee17c0fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jzdbhzu3-ea6bc7aa17394cc1de8234deee17c0fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jzdbhzu3-ea6bc7aa17394cc1de8234deee17c0fa av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31143 avia-img-lazy-loading-not-31143 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Paper-Sizes.png\" alt='' title='Paper-Sizes'  height=\"230\" width=\"340\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Paper-Sizes.png 340w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Paper-Sizes-300x203.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2020\/07\/Paper-Sizes-80x54.png 80w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-bdb807291171ebf194b9afce43cf43d2\">\n.avia-section.av-4bi704gz-bdb807291171ebf194b9afce43cf43d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-bdb807291171ebf194b9afce43cf43d2 main_color avia-section-large avia-no-border-styling avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_half first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1\">\n.flex_column.av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1 av_one_half flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left; color: #004b44; font-family: Alegreya; font-style: italic;\"><strong>SECRET SEVEN<\/strong><\/h6>\n<h2 style=\"text-align: left; color: #004b44; font-style: NORMAL; font-size: 50PX;\">CHOOSE PAPER WISELY<\/h2>\n<p>Believe it or not, the actual material your brochure is printed on makes a difference in how you are perceived. We have a range of sizes and stocks to choose from, order online today for your flyer or leaflet.<\/p>\n<p>Need help with design? Get in touch with your\u00a0<a href=\"\/nz\/shop\/studio-search\">closest studio<\/a>\u00a0to help you get your message out there.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7-wrap avia-button-left '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7\">\n#top #wrap_all .avia-button.av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7{\nbackground-color:#1f615b;\nborder-color:#1f615b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/nz\/shop\/choose-your-product\/leaflets'  class='avia-button av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7 av-link-btn avia-icon_select-no avia-size-large avia-position-left'  ><span class='avia_iconbox_title' >Order Online<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bi704gz-bdb807291171ebf194b9afce43cf43d2\">\n.avia-section.av-4bi704gz-bdb807291171ebf194b9afce43cf43d2{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='bunny-rack-card'  class='avia-section av-4bi704gz-bdb807291171ebf194b9afce43cf43d2 main_color avia-section-large avia-no-border-styling avia-bg-style-parallax av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-22b9125128c99ee62c58c78f62eae3ea\">\n.flex_column.av-v856gi-22b9125128c99ee62c58c78f62eae3ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-22b9125128c99ee62c58c78f62eae3ea av_one_half first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jzdbiz4r-cd410de96f4e85f47f662d627682025c\">\n#top .av_textblock_section.av-jzdbiz4r-cd410de96f4e85f47f662d627682025c .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-jzdbiz4r-cd410de96f4e85f47f662d627682025c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6 style=\"text-align: left; color: #004b44; font-family: Alegreya; font-style: italic;\"><strong>SECRET EIGHT<\/strong><\/h6>\n<h2 style=\"text-align: left; color: #004b44; font-style: NORMAL; font-size: 50PX;\">FOLD &amp; SAVE ON POSTAGE<\/h2>\n<p>Need more space to get the message across?\u00a0There is a large range of folds and sizes available to choose from. You can fold them in half, 3 times, and even 4 times.<\/p>\n<p>Don\u2019t see a fold you like? Get in touch with your\u00a0<a href=\"\/nz\/shop\/studio-search\">closest studio<\/a>\u00a0and they will be more than happy to help you get the folded leaflet you want.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7-wrap avia-button-left '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7\">\n#top #wrap_all .avia-button.av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7{\nbackground-color:#1f615b;\nborder-color:#1f615b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/nz\/shop\/choose-your-product\/leaflets'  class='avia-button av-kcb9savi-023e1948b42fde5ddc7d7db829425ff7 av-link-btn avia-icon_select-no avia-size-large avia-position-left'  ><span class='avia_iconbox_title' >Order Online<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1\">\n.flex_column.av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v856gi-2ba59b4e4d5b1dc8d497c973a0a89ad1 av_one_half flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31385'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re programmed to make automatic decisions with our senses. We react to smell, sight and touch.<\/p>\n","protected":false},"author":18,"featured_media":31389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[383,384],"class_list":["post-31385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-more-customers","tag-old-bean"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=31385"}],"version-history":[{"count":6,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31385\/revisions"}],"predecessor-version":[{"id":31393,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31385\/revisions\/31393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/31389"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=31385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=31385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=31385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}