{"id":31481,"date":"2021-03-18T09:09:12","date_gmt":"2021-03-17T20:09:12","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=31481"},"modified":"2021-03-26T11:35:05","modified_gmt":"2021-03-25T22:35:05","slug":"tell-a-magnificent-story-with-your-brand","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/tell-a-magnificent-story-with-your-brand\/","title":{"rendered":"Tell a magnificent story with your brand"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-8bb0cdd5c98b3f47dcfa3f69d93e08d8\">\n.avia-section.av-jkkk7jlh-8bb0cdd5c98b3f47dcfa3f69d93e08d8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Baclground-1030x481.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jkkk7jlh-8bb0cdd5c98b3f47dcfa3f69d93e08d8 main_color avia-section-default avia-no-border-styling 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   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2dv7urm-57d37512ebd3aac3ef2bf122fdd22401\">\n.avia-image-container.av-k2dv7urm-57d37512ebd3aac3ef2bf122fdd22401 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k2dv7urm-57d37512ebd3aac3ef2bf122fdd22401 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k2dv7urm-57d37512ebd3aac3ef2bf122fdd22401 av-styling- av-hover-grow avia-align-center  avia-builder-el-3  el_before_av_font_icon  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31493 avia-img-lazy-loading-not-31493 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2.png\" alt='' title='Text-header-april2'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Text-header-april2-120x120.png 120w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1\">\n.av_font_icon.av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1 .av-icon-char{\nfont-size:30px;\nline-height:30px;\n}\n<\/style>\n<span  class='av_font_icon av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/span><\/span><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36\">\n.flex_column.av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-afxafwe-b4abc6d764722e4e5b550f0696e51f8c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-fc93dec590e5c5c7bda80bf295e4efca\">\n.flex_column.av-bu6xh3y-fc93dec590e5c5c7bda80bf295e4efca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-fc93dec590e5c5c7bda80bf295e4efca av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15\">\n#top .hr.hr-invisible.av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15 hr-invisible  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Your brand portrays your business visually. It represents you and should evoke instant emotion.<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 10 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15\">\n#top .hr.hr-invisible.av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmfft5qa-f2e57f41a2007ee52fc6e77e18d18398\">\n.avia-image-container.av-kmfft5qa-f2e57f41a2007ee52fc6e77e18d18398 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kmfft5qa-f2e57f41a2007ee52fc6e77e18d18398 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kmfft5qa-f2e57f41a2007ee52fc6e77e18d18398 av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31525 avia-img-lazy-loading-not-31525 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch.jpg\" alt='' title='Strawberry-sketch'  height=\"400\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch.jpg 800w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch-300x150.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch-80x40.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch-768x384.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch-705x353.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch-450x225.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Strawberry-sketch-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Once upon a brand&#8230;<\/h2>\n<p>Here is a little story about a unique and scrumptious fruit&#8230;<\/p>\n<p>Birds instinctively know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. But what\u2019s in it for them, you ask? Birds eat the fruit and don\u2019t digest the seeds, so they are scattered around the area.<\/p>\n<p>This made us think. We\u2019re all in business to get attention. Right? The trick is making sure it\u2019s us that customers want to pick.<\/p>\n<p><strong>And that\u2019s where branding comes in.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jtvem1-33b6ade7421328e35d382659674faea4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Don&#8217;t be shy<\/h3>\n<p>Your logo is a visual shortcut that reminds people who you are.<\/p>\n<p>There\u2019s a study that shows the more someone sees a picture or name, the more likely they are to remember it. Familiarity leads to trust. And subconsciously, when faced with a choice, we choose the more familiar name. It\u2019s automatic.<\/p>\n<p>That\u2019s how branding works.<\/p>\n<p>It\u2019s not that the Mona Lisa is the best picture in the world.<br \/>\nIt\u2019s just that we\u2019ve seen it more. It\u2019s familiar.<\/p>\n<p>And this logic applies to your brand.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Rebrand and they&#8217;ll freak<\/h3>\n<p>Every so often, the press reports some company rebranding costing eleventy bazillion bucks. And the crowd goes crazy. \u2018What a waste of money&#8217; they squeal.<br \/>\nWe design brand identities for businesses like yours every week. For a lot less than eleventy bazillion bucks.<\/p>\n<p>But let\u2019s think about your logo for a moment. How many times will it be seen?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The magic $0.0001 per view<\/h3>\n<p>You should be proud of your logo. And liberally plaster it everywhere.<\/p>\n<p>You\u2019ll definitely use it on your website, your business cards and your stationery. You\u2019ll use it on your brochures, folders and price lists. You might even use it on billboards, signage, vehicles or uniforms.<\/p>\n<p>Over its life, how many times will it be seen? How many people drive past your premises each hour? How many visit your website each day? How many folks do you serve each week? How many EDM\u2019s do you send each month?<\/p>\n<p>Your logo could be seen<strong> MILLIONS<\/strong> of times each year.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>It&#8217;s more than just a logo<\/h3>\n<p>Some people think a \u201cbrand\u201d is just a logo.<\/p>\n<p>Got a logo? That\u2019s my branding done. Tick. That was easy!<\/p>\n<p>But it\u2019s much more than that. Your brand is how customers describe you to their friends. It\u2019s the way you answer your phone. The way your website reads. The language in that handwritten sign in your reception. How your team react when a customer walks into your place.<\/p>\n<p>It\u2019s how you make them feel.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Mystery shopping yourself<\/h3>\n<p>Sometimes it takes a fresh pair of eyes to look at your business in a new way. To look at it like a customer does.<\/p>\n<p>But that\u2019s hard for us to do ourselves. Our automatic, or \u20181 track\u2019 mind blanks out details we see every day. We become blind to the way our business looks. That\u2019s our brain\u2019s way of protecting us from information overload.<br \/>\nBut it\u2019s dangerous.<\/p>\n<p>You could ask a friend to review their experience as if they were a client.<br \/>\nBut an alternative technique is to take photographs of the journey a customer would take and print them out. You\u2019ll be surprised at the results and the insights you get from looking at your business through a lens. The same applies to your website \u2014 print out the flow.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Reboot, Refresh, Repeat<\/h3>\n<p>Your mystery shopping exercise might reveal some things that need attention. Your website review might show some things that are unclear or confusing.<\/p>\n<p>Not everything goes to plan. Things evolve. You keep meaning to do that new thing. Then life happens. Things get in the way of our best intentions.<\/p>\n<p>Let us help. Branding is our business. We want to be involved from the start of your refresh. We can be a second pair of eyes. We can be your mystery shopper. Ask us to experience your business as a customer, and let\u2019s start building the next chapter of your brand story.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Perception is part of your brand.<\/h3>\n<p>People judge the quality of your business based on the feel of your brand\u2014the overall experience.<\/p>\n<p>If your website is out-of-date, if your brochures are skimpy, if your marketing looks amateur, then customers will unknowingly judge you.<\/p>\n<p>Now\u2019s the time to freshen up with elegant leaflets, brochures or a new catalogue.<\/p>\n<p>Make your business look enticing, and tell your awesome story.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-30  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='book-info'  class='avia-section av-afxafwe-91f431ec1786013b2123d1cc47485dca main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-32  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-33  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><div  class='hr av-k7jsjhec-f473f09c0cc2b655fa9aba051e214277 hr-default  avia-builder-el-34  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmfft5qa-30a95d44496f7bbab4780d4d46b57d5e\">\n.avia-image-container.av-kmfft5qa-30a95d44496f7bbab4780d4d46b57d5e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kmfft5qa-30a95d44496f7bbab4780d4d46b57d5e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kmfft5qa-30a95d44496f7bbab4780d4d46b57d5e av-styling- avia-align-center  avia-builder-el-35  el_after_av_hr  el_before_av_textblock  book-info'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31522 avia-img-lazy-loading-not-31522 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815.jpg\" alt='' title='IMG-3815'  height=\"443\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815.jpg 800w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815-300x166.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815-80x44.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815-768x425.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815-705x390.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815-450x249.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/IMG-3815-500x277.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kmfd758l-077936f6bfeabb0d350a447cc98b48ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Tell your story through a book.<\/h2>\n<p>All the biggest brands use books to share their story. Consider how you could turn your business story into something more than a price list. Whatever you need your book for, we have a solution for you. We have 3 different print processes to print your book, Offset, Digital or High-Speed Inkjet.<\/p>\n<p><strong>Offset<\/strong> printing is the best quality full-colour print. It\u2019s great when you\u2019re printing a large number of books as it becomes more cost-effective. It is best for brochures and catalogues.<\/p>\n<p><strong>Digitally<\/strong> printing your book is best when you need smaller quantities. The quality is great, and our digital books have<br \/>\nThe most diverse range of paper options.<\/p>\n<p><strong>High-Speed Inkjet<\/strong> printing is perfect for workbooks, notebooks, newsletters, and much more. Why? Price! Your book can be printed in glorious full colour for the price of black and white.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<article  class='iconbox iconbox_left av-kmfeud4r-b8f3963c4492443ee5d18c95e15b6a07  avia-builder-el-38  el_after_av_hr  el_before_av_icon_box '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='fontawesome'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Choose your size<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Size is important when it comes to your book. The first thing you should ask yourself is\u2026 How is this book going to be used?<\/p>\n<p>This can help you determine what size you want your book. Most books are commonly A4 or A5 size, if you\u2019re after a more custom size, just ask us.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-kmfeud4r-068c424890456ecf699a583ddf503636  avia-builder-el-39  el_after_av_icon_box  el_before_av_icon_box '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='fontawesome'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Choose your paper<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Depending on how you choose to print your book or booklet, here are a few things to keep in mind when choosing your paper.<\/p>\n<ul>\n<li>Uncoated paper is ideal for when writing notes in the book.<\/li>\n<li>Coated paper is recommended for brochures and catalogues as it gives that luxurious feel.<\/li>\n<li>Coated paper comes in a range of different finishes, e.g. matt, satin and gloss.<\/li>\n<\/ul>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-kmfeud4r-e96a0ebbf28d4bc18702894ffefd4761  avia-builder-el-40  el_after_av_icon_box  el_before_av_icon_box '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='fontawesome'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Choose your cover<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Some people are happy with all pages in their book being the same paper. However, most opt to put a thicker cover on the outside. We have a range of papers and card to choose from for your cover.<\/p>\n<p>Then you can spice your cover up with some laminate, and add Spot UV gloss to make your cover glimmer and shine!<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class='iconbox iconbox_left av-kmfeud4r-ac9860dde25e9d05fc347df957284e58  avia-builder-el-41  el_after_av_icon_box  el_before_av_hr '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='fontawesome'><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Choose your binding<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>We have to keep all the pages together somehow; otherwise, they will flutter about! We have 3 binding options to keep your pages in order.<\/p>\n<p><strong>Perfect Binding,<\/strong>\u00a0the pages and cover are glued together at the spine with a strong, flexible thermal glue.<\/p>\n<p><strong>Saddle stitching<\/strong>\u00a0refers to folded sheets that are stapled on the folded edge.<\/p>\n<p><strong>Wiro binding<\/strong>\u00a0allows documents to lay flat and will accommodate various paper thicknesses, inserts, tab dividers and cover options.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-700369083563af3248cbd68efa877363\">\n#top .hr.hr-invisible.av-k7jsjhec-700369083563af3248cbd68efa877363{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-700369083563af3248cbd68efa877363 hr-invisible  avia-builder-el-42  el_after_av_icon_box  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-43  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmfflndh-0c079058b284b8c15459429e2015e26e\">\n.avia-section.av-kmfflndh-0c079058b284b8c15459429e2015e26e{\nbackground-color:#60205a;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/03\/Baclground.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-kmfflndh-0c079058b284b8c15459429e2015e26e main_color avia-section-large avia-no-border-styling  avia-builder-el-44  el_after_av_section  avia-builder-el-last  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sioc9-f7fc92ccf558cef630e1ad24086e0f23\">\n.flex_column.av-5sioc9-f7fc92ccf558cef630e1ad24086e0f23{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sioc9-f7fc92ccf558cef630e1ad24086e0f23 av_one_fourth  avia-builder-el-45  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dk47nd-ecf380a6b6fbf1f165ce131834fef3dc\">\n.flex_column.av-1dk47nd-ecf380a6b6fbf1f165ce131834fef3dc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dk47nd-ecf380a6b6fbf1f165ce131834fef3dc av_one_half  avia-builder-el-46  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kmflne8h-c25904a4139ec72352dc876f806df2ad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"color: #ffffff; text-align: center;\">We want to help tell your brands story.<\/h1>\n<p style=\"color: #ffffff; text-align: center;\">Our team of talented designers are ready to assist you in crafting an amazing brand or create a beautiful book in which to share your story.<\/p>\n<p style=\"color: #ffffff; text-align: center;\">Get in touch with your closest studio, and let&#8217;s chat!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kmfksu8w-5ed4140a5320af7e205de848f0620ea8-wrap avia-button-center  avia-builder-el-48  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmfksu8w-5ed4140a5320af7e205de848f0620ea8\">\n#top #wrap_all .avia-button.av-kmfksu8w-5ed4140a5320af7e205de848f0620ea8{\nbackground-color:#ffffff;\nborder-color:#ffffff;\ncolor:#60205a;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='\/nz\/studio-search\/'  class='avia-button av-kmfksu8w-5ed4140a5320af7e205de848f0620ea8 av-link-btn avia-icon_select-no avia-size-large avia-position-center'  ><span class='avia_iconbox_title' >Find A Studio<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n7szax-98bedbff4b0d50e5c8b36c684cbe8dfc\">\n.flex_column.av-n7szax-98bedbff4b0d50e5c8b36c684cbe8dfc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-n7szax-98bedbff4b0d50e5c8b36c684cbe8dfc av_one_fourth  avia-builder-el-49  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31481'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand portrays your business visually. It represents you and should evoke instant emotion.<\/p>\n<p>This made us think. We\u2019re all in business to get attention. Right? The trick is making sure it\u2019s us that customers want to pick.<\/p>\n","protected":false},"author":18,"featured_media":31550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[353,13,74],"tags":[387,385,389,355,359,388,72,386,76],"class_list":["post-31481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-print","tag-booklets","tag-books","tag-brand-design","tag-branding","tag-logo","tag-logo-design","tag-marketing","tag-print-marketing","tag-printing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=31481"}],"version-history":[{"count":24,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31481\/revisions"}],"predecessor-version":[{"id":31555,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31481\/revisions\/31555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/31550"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=31481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=31481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=31481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}