{"id":31862,"date":"2021-08-02T08:55:16","date_gmt":"2021-08-01T20:55:16","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=31862"},"modified":"2021-08-02T13:54:03","modified_gmt":"2021-08-02T01:54:03","slug":"finding-your-voice","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/finding-your-voice\/","title":{"rendered":"Finding your voice"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-ae0257e95a181e261b14b96ec97f4577\">\n.avia-section.av-jkkk7jlh-ae0257e95a181e261b14b96ec97f4577{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/FindyourVoice.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-jkkk7jlh-ae0257e95a181e261b14b96ec97f4577 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jkkk7jlh-ae0257e95a181e261b14b96ec97f4577 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7hd5nl-8e62074a109bef393d2b0affe533dc20\">\n.flex_column.av-7hd5nl-8e62074a109bef393d2b0affe533dc20{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7hd5nl-8e62074a109bef393d2b0affe533dc20 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: center; font-size: 65px !important; color: #fff !important;\">Find Your<br \/>\nBrand Voice<\/h1>\n<h3 style=\"text-align: center; color: #fff !important;\">Establishing your brand tone of voice &#038; replicating it.<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1\">\n.av_font_icon.av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1 .av-icon-char{\nfont-size:30px;\nline-height:30px;\n}\n<\/style>\n<span  class='av_font_icon av-k79lff13-e0aaabc7229dcd89ce4b93899bed65f1 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/span><\/span><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36\">\n.flex_column.av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hy2hq9-2d1dddf95e8875060a998bbbccdbae36 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-afxafwe-f7433476332193c6844c39fcc81ae231 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31862'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3>What does tone of voice mean in branding?<\/h3>\n<p>Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone of your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Branding\">brand<\/a> voice helps your customers pre-empt what to expect from your service and guides your team to deliver that consistently. The style of the brand describes the way your brand speaks to its audience. What your business sounds like, and what people can expect from you.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3>What is an example of tone of voice?<\/h3>\n<p>There are a multitude of aspects making up tones of voice, each can be used in isolation<br \/>\nor in conjunction with others.<\/p>\n<p>A brand\u2019s voice might be that of a caring, parental, confident presence that evokes a cosy and protected feeling that builds trust in the brand.An example of this is seen in brands whose ideal client would be parents of babies, like Aptamil. It builds confidence in the consumer that this brand shares the parents\u2019 value and is a trustworthy business who shares their interests; raising healthy, strong babies.<\/p>\n<p>A different tone of voice might be that of the pioneer, at the forefront of technology and<br \/>\nready to upset the status quo. They may use short sentences and superlatives (words like most, best, fastest). Tesla would be an example of a brand with a tone of voice like this. They make their clients and audience envision that fast, futuristic and luxurious life they want to live.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-cebac75a43b8cbc18d130500e4062528\">\n.avia-image-container.av-k79rsk3c-cebac75a43b8cbc18d130500e4062528 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-cebac75a43b8cbc18d130500e4062528 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-cebac75a43b8cbc18d130500e4062528 av-styling- avia-align-left  avia-builder-el-12  el_after_av_textblock  el_before_av_hr  av-small-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31869 avia-img-lazy-loading-not-31869 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Trumpet-disruption.jpg\" alt='' title='Trumpet-disruption'  height=\"299\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Trumpet-disruption.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Trumpet-disruption-300x150.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Trumpet-disruption-80x40.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Trumpet-disruption-450x224.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Trumpet-disruption-500x249.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15\">\n#top .hr.hr-invisible.av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k7jsj95k-22e0def3b81b6c47a0a43242d408fd15 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3>Why does tone of voice matter to my branding?<\/h3>\n<p>Branding and style of brand is the way to share your values and mission with your audience across all senses; visual, aural, tactile, olfactory and gustatory. Your brand Voice appeals to your target clients\u2019 emotions and goals. It tells the story of what life is like when they work with you. It gives another layer of personality to your brand.<\/p>\n<h5>Tone of voice to distinguish your brand from competitors<\/h5>\n<p>How do you stand out from the crowd? In a world of stiff, bureaucratic businesses, are you a voice of human connection and understanding? When your competitors take a lacklustre approach, do you champion efficiency and results?<\/p>\n<h5>Appeal to an audience with tone of voice<\/h5>\n<p>When trying to break into a new customer segment or establish yourself in a geographical location, mirroring the language of your target audience can be a great way to speak to the people, literally. Use the phrases of your ideal age demographic. Adapt for the colloquialisms of your new location.<\/p>\n<p>Your tone of voice can connect you to the people, or create a contrast from competitors. Use it wisely.<\/p>\n<h5>How can a clear, consistent and intentional tone of voice help my business?<\/h5>\n<p>It\u2019s not what you said, it\u2019s how you said it.<\/p>\n<p>When speaking to someone, the nonverbal cues we share massively influence the message they receive. In a world where our clients are inundated with communications, every touchpoint we make is crucial to grabbing attention and making an impression. Establishing a clear, consistent and intentional tone of voice increases the likelihood that your message will be received and resonate with your target audience.<\/p>\n<ul>\n<li>Bring your brand to life with tone of voice, inject anything from humour to comfort to authority, with your voice.<\/li>\n<li>Make yourself relatable to your audience by mirroring the language and tones they use when speaking to one another.<\/li>\n<li>Motivate your target audience to envision a certain life for themselves through your brand voice. Tell the story of what their life will look like with your product or service.<\/li>\n<li>Remove a barrier to trade \u2013 the unknown \u2013 by allowing your audience to build an image of what to expect from your brand if they work with you. Are you cheeky and informal? Or factual and no-nonsense? Pave a clear path to working with you by sharing an insight into your personality.<\/li>\n<li>Useful content \u2013 an established tone of voice enables you to speak directly to the reader, in words that they understand and connect with. This builds confidence in your brand and improves the user\u2019s experience as they interact with your marketing.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3>How do I create my tone of voice?<\/h3>\n<h5><span data-preserver-spaces=\"true\">1. List your Brand Values<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">The voice of your brand or style of brand should emulate who you are, what you value and how you interact with your audience. Begin by identifying what your brand values are.<\/span><\/p>\n<h5>\u00a0<span data-preserver-spaces=\"true\">2. Create an Ideal Customer Avatar<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">Answer these questions to build an image of who your ideal customer is:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Who would benefit the most from your offering? How would it impact their lives?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What do they do for a living, where are they based, what are they interested in?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Why would they love your product or service?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">It may help to answer the above questions thinking of a particular person you know would fit the description. Highlight the outstanding qualities about them that would make them a perfect match for your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019re in business, list your 3 best\/ most profitable clients, and answer these questions:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What industry are they in?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What is your contact\u2019s role in the business?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Where are they based?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Why do you enjoy working with them?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How would you describe their demographic? Think about their age, interests, values. etc.<\/span><\/li>\n<\/ul>\n<h5>\u00a0<span data-preserver-spaces=\"true\">3. Once you have established the avatar of your ideal client, brainstorm how you should speak to them:<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">What are they looking for from your business?\u00a0<\/span><span data-preserver-spaces=\"true\">To feel luxurious? Efficient? Safe? Avant garde?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Where do these audiences currently get your service from? What do those sources sound like? Are they authoritative and factual? Quirky and witty? Caring and homely?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Research your target audience to identify if they have certain needs or expectations from a business like yours. How do they want to interact with you as a service provider? What language do they use together?<\/span><\/p>\n<h5>\u00a0<span data-preserver-spaces=\"true\">4. You should now have a bank of information that builds a picture of the feelings you want to evoke with your\u00a0<\/span><span data-preserver-spaces=\"true\">voice. Identify the following:<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">Which common types of tone fit into your goal? Formal or colloquial? Quirky and friendly?\u00a0<\/span><span data-preserver-spaces=\"true\">Or official and authoritative, with lots of specific terminology? Add to this list if you have identified other prominent qualities.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What literary techniques are you going to use to emulate this type of tone? You could draw from and take a look through examples of literary techniques at work in copywriting.<\/span><\/p>\n<h5><span data-preserver-spaces=\"true\">I already have an established brand, <\/span><span data-preserver-spaces=\"true\">how do I uncover my tone of voice?<\/span><\/h5>\n<p><span data-preserver-spaces=\"true\">What great news, you\u2019re way ahead already! Many businesses have adopted a distinct tone of voice without even realising it. Here are some ways to uncover yours.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Particularly if your tone of voice came into existence pretty organically, annotating marketing or communications that effectively sound like your brand, can help you identify what it is that makes your tone of voice, and also highlight to others ways in which they can recreate it.\u00a0<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-33905f37d27d1e07ded97f151ef1fb71\">\n.avia-image-container.av-k79rsk3c-33905f37d27d1e07ded97f151ef1fb71 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-33905f37d27d1e07ded97f151ef1fb71 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-33905f37d27d1e07ded97f151ef1fb71 av-styling- avia-align-left  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31870 avia-img-lazy-loading-not-31870 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/wet-your-whistle.jpg\" alt='' title='wet-your-whistle'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/wet-your-whistle.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/wet-your-whistle-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/wet-your-whistle-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/wet-your-whistle-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/wet-your-whistle-500x333.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7jr7u34-f547f4fdccec644d60d525ff10f93a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" data-page-number=\"15\" data-loaded=\"true\">\n<div class=\"textLayer\" style=\"text-align: center;\">\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3 style=\"text-align: left;\">Find your style of brand and tone of voice<\/h3>\n<p style=\"text-align: left;\">Take 1-5 documents that effectively sound like your brand and ask yourself:<\/p>\n<ol style=\"text-align: left;\">\n<li>What tone is it written in? Is it serious, playful, informative, cheeky, sarcastic, caring?<\/li>\n<li>If I knew nothing about the company, how would I feel when reading this? Are they authoritative, expert, relatable, forward-thinking?<\/li>\n<li>What literary techniques or words keep cropping up? Are there a lot of short sentences and technical terms? Does it have metaphors or similes? Alliteration or assonance, rhyme or rhetorical questions?<\/li>\n<\/ol>\n<p style=\"text-align: left;\">From your answers in 1-3 above, which are the most crucial parts to sounding like your brand? What should be included always and what should be dispersed sparingly throughout? Begin building key aspects that form the core of what your tone of voice really is.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\" style=\"text-align: left;\">\n<div class=\"et_pb_text_inner\">\n<h3>Challenges with your style of brand and tone of voice<\/h3>\n<p><em>My employees keep butchering my brand\u2019s tone of voice!<\/em><\/p>\n<p>Sometimes, as hard as we will and want our colleagues and partners to adopt and use our tone of voice, they still fall flat. Here\u2019s how you can prevent others sounding farcical when they create content for you.<\/p>\n<p>Your tone of voice should seep into everything you do. Remind your teams of the key internal and external communication routes where they should bear the brand tone of voice in mind.<\/p>\n<h5>External<\/h5>\n<ul>\n<li>Website content<\/li>\n<li>Website blogs<\/li>\n<li>Marketing collateral<\/li>\n<li>Social media captions and comments<\/li>\n<li>Press Releases<\/li>\n<li>Interviews<\/li>\n<\/ul>\n<h5>Internal<\/h5>\n<ul>\n<li>Brand Identity Document<\/li>\n<li>Brand values<\/li>\n<li>Internal knowledge articles<\/li>\n<li>Internal group communications<\/li>\n<\/ul>\n<p>Help \u2013 my digital marketing agency just asked me what my style of brand and tone of voice is, what do I say?<\/p>\n<p>You may have many people (internally or externally) working on projects that require your tone of voice, sometimes team members can struggle to get the tone of voice. When dealing with external parties like social media management companies, content creators or copywriters they will also ask you for input on your tone of voice to create authentic work.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3 style=\"text-align: left;\">Guidelines to maintaining a consistent tone of voice across marketing and communications<\/h3>\n<p style=\"text-align: left;\">If you don\u2019t have Brand Guidelines and you\u2019re looking to grow and scale your business, you need to contact a marketing or design team, like your local Printing.com, to get those sorted, pronto. If you have already created your Brand Guidelines, make sure you\u2019ve included some instructions around tone of voice.<\/p>\n<p style=\"text-align: left;\">Include a framework tone and literary techniques used with examples of them in action. This way, until your team internalises your tone of voice themselves, they can pluck a few examples from here.<\/p>\n<ul style=\"text-align: left;\">\n<li>Create a bank of tone of voice types\/phrases<\/li>\n<li>List the literary techniques that achieve this tone, with explanations of each<\/li>\n<li>Add key questions others can use to review whether they\u2019ve nailed the tone of voice<\/li>\n<\/ul>\n<h5 style=\"text-align: left;\">Here\u2019s an example of tone of voice Guidelines:<\/h5>\n<p style=\"text-align: left;\">Your tone of voice could be described as, quirky, fun, old-timely, other-worldly and informal.<\/p>\n<p style=\"text-align: left;\">We\u2019ve collected some literary techniques, phrases and words for you to include in your writing to help achieve something quintessentially quirky in nature.<\/p>\n<h5 style=\"text-align: left;\">Access their attention with alliteration<\/h5>\n<p style=\"text-align: left;\">Repeated use of the first letter in a word. It makes writing more playful and helps it roll off the tongue. <strong>E.g. Zack the zoo-keeper read his zodiac zealously.<\/strong><\/p>\n<h5 style=\"text-align: left;\">Rhyme<\/h5>\n<p style=\"text-align: left;\">Using words that end in the same sound. This adds a musical feel to the writing and encourages people to keep reading on. Great tales need a moral and lines to read between.\u00a0<strong>E.g. So choose us, because more customers, Old Bean<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" data-page-number=\"15\" data-loaded=\"true\">\n<div class=\"textLayer\" style=\"text-align: center;\"><\/div>\n<\/div>\n<div class=\"page\" data-page-number=\"16\" data-loaded=\"true\">\n<div class=\"canvasWrapper\"><\/div>\n<div class=\"textLayer\"><\/div>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-17  el_after_av_three_fifth  avia-builder-el-last  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id=\"style-css-av-krpuyay9-f2c20cbf8d11ad2a75a3160e952c6834\">\n.avia-image-container.av-krpuyay9-f2c20cbf8d11ad2a75a3160e952c6834 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-krpuyay9-f2c20cbf8d11ad2a75a3160e952c6834 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-krpuyay9-f2c20cbf8d11ad2a75a3160e952c6834 av-styling- av-hover-grow avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31876 avia-img-lazy-loading-not-31876 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/do-more-computer.jpg\" alt='' title='do-more-computer'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/do-more-computer.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/do-more-computer-80x80.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/do-more-computer-36x36.jpg 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/do-more-computer-180x180.jpg 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/do-more-computer-120x120.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fourth  avia-builder-el-22  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  '     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Reach out to your local studio for help and advice on creating a brand that brings your business to life and speaks personally to your target audience<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1pzaweu-eec0c88705dec851fbfde711b4e97069 main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container 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'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-647908bcbe7852013a02a7ea60a2480a\">\n.avia-image-container.av-k79rsk3c-647908bcbe7852013a02a7ea60a2480a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-647908bcbe7852013a02a7ea60a2480a .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-647908bcbe7852013a02a7ea60a2480a av-styling- avia-align-center  avia-builder-el-28  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31885 avia-img-lazy-loading-not-31885 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/08\/Nettl-Brochure.png\" alt='' title='Nettl-Brochure'  height=\"267\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/08\/Nettl-Brochure.png 400w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/08\/Nettl-Brochure-300x200.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/08\/Nettl-Brochure-80x53.png 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Interested in more ideas on how to market your business?<\/h2>\n<p style=\"text-align: center;\">Download our digital Print and Marketing Ideas magazine or pop into your local Nettl studio and ask them about how we can help your business style of brand with our awesome print and marketing ideas!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-krpv8u7b-6bf9ad67813b29546375ffa7ffbf0f8e avia-buttonrow-center  avia-builder-el-30  el_after_av_textblock  el_before_av_hr '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n2386u-0b3ee3e3bd768ba8a08e7871cac2e199\">\n#top #wrap_all .avia-button.av-n2386u-0b3ee3e3bd768ba8a08e7871cac2e199{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2021\/07\/Nettl_MarketingPrint_Book_VOL2_Web.pdf'  class='avia-button av-n2386u-0b3ee3e3bd768ba8a08e7871cac2e199 avia-icon_select-no avia-size-large avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download Magazine<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31862'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone of your brand voice helps your customers pre-empt what to expect from your service and guides your team to deliver that consistently. Tone of Voice describes the way your brand speaks to its audience. What your business sounds like, and what people can expect from you.<\/p>\n","protected":false},"author":18,"featured_media":31891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[353,71,374,74],"tags":[361,356,355,321,362,359,76,360,325],"class_list":["post-31862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative","category-marketing-print-ideas","category-print","tag-brand","tag-brand-styling","tag-branding","tag-business-cards","tag-identity","tag-logo","tag-printing","tag-style","tag-website"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=31862"}],"version-history":[{"count":26,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31862\/revisions"}],"predecessor-version":[{"id":31938,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/31862\/revisions\/31938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/31891"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=31862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=31862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=31862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}