{"id":32186,"date":"2022-06-22T13:28:47","date_gmt":"2022-06-22T01:28:47","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=32186"},"modified":"2022-06-22T16:15:32","modified_gmt":"2022-06-22T04:15:32","slug":"create-a-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/create-a-marketing-plan\/","title":{"rendered":"How to create a marketing plan"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-afxafwe-f7433476332193c6844c39fcc81ae231 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32186'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>HOW TO CREATE A MARKETING PLAN<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><em>Introduction to creating your marketing plan<\/em><\/h2>\n<p>Implementing marketing activities without a plan can be a waste of time and money, this article will show you the importance of outlining a marketing plan to achieve your business goals.<\/p>\n<h3>What is a marketing plan?<\/h3>\n<p>A marketing plan is a roadmap that outlines activities and tactics that a business can implement over a period of time, whether that be a month, quarter, or year. It outlines the strategy to generate reach to gain new leads from a target market to increase sales and brand awareness.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-9475b0fd283de8bf78c02db00d18152e\">\n.avia-image-container.av-k79rsk3c-9475b0fd283de8bf78c02db00d18152e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-9475b0fd283de8bf78c02db00d18152e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-9475b0fd283de8bf78c02db00d18152e av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32189 avia-img-lazy-loading-not-32189 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan.jpg\" alt='Marketing Plan' title='Marketing-Plan'  height=\"596\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan-300x225.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan-80x60.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan-768x576.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan-705x529.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan-450x337.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/Marketing-Plan-500x375.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k7jr7u34-f547f4fdccec644d60d525ff10f93a91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" data-page-number=\"15\" data-loaded=\"true\">\n<div class=\"textLayer\" style=\"text-align: center;\">\n<h3 style=\"text-align: left;\">Importance of a marketing plan<\/h3>\n<p style=\"text-align: left;\">Having a marketing plan can help your business\u00a0define and reach new target markets to buy from you, and stay connected with and encourage existing customers to continue purchasing your product or service.<\/p>\n<p style=\"text-align: left;\"><strong><em>So how do you create a bullet-proof marketing plan?\u00a0<\/em><\/strong><\/p>\n<h2 style=\"text-align: left;\"><em>Determine goals and objectives\u2026<\/em><\/h2>\n<p style=\"font-style: inherit; font-weight: inherit; text-align: left;\"><span style=\"font-style: inherit;\">Firstly, outline your business objectives and goals. Use the\u00a0<a href=\"https:\/\/www.trewmarketing.com\/smartmarketingblog\/best-practices\/five-critical-steps-to-developing-a-marketing-plan\">SMART Technique<\/a>\u00a0to establish what you hope to get from your marketing activities. Determining your goals and objectives will help you to\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/digital-marketing-pandemic\/\">focus your efforts on marketing activities that will benefit your business<\/a>\u00a0and help you to meet these goals.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\">Value proposition &amp; Mission statement<\/h3>\n<p style=\"text-align: left;\">Before outlining your business goals and objectives, it\u2019s key you understand your company\u2019s mission statement and\u00a0value proposition.<\/p>\n<p style=\"text-align: left;\">Your mission statement should be concise, it\u2019s the day-to-day beliefs of the company and what it strives for. It is important to outline your mission statement when creating your marketing plan as it will help you be aware of what you hope to achieve through your marketing practices.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-style: inherit;\">Similarly, a value proposition is a promise that a business makes to its customers when they purchase a product or service from them. It summarises why a consumer should buy your products and services. This is important when creating your plan, as your value proposition provides your business with<a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/strategy\/value-proposition\/#:~:text=Importance%20of%20a%20Value%20Proposition&amp;text=Since%20the%20proposition%20provides%20a,and%20build%20a%20customer%20base\"> the opportunity to influence customers\u2019 decision-making processes.<\/a><\/span><\/p>\n<h3 style=\"text-align: left;\">Develop a SWOT Analysis<\/h3>\n<p style=\"text-align: left;\">Strategically analyse and identify the strengths, weaknesses, opportunities, and threats related to your business with a SWOT analysis. This technique is worthwhile when creating your marketing plan as it shows you exactly where you excel and where there is room for improvement.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit; text-align: left;\"><span style=\"font-style: inherit;\">Developing a SWOT analysis can help you to <a href=\"https:\/\/www.mindtools.com\/pages\/article\/newTMC_05.htm\">eliminate and correct any shortcomings which you may have otherwise been unaware of<\/a>. Identifying your strengths and opportunities can allow you to capitalise on and fortify your business as a key player within the market. <\/span><\/p>\n<p style=\"text-align: left;\">While analysing your weaknesses and threats, can help you to understand what needs to be done to give your business that competitive advantage and strengthen your business going forward.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit; text-align: left;\"><span style=\"font-style: inherit;\">But how do you put your SWOT Analysis into action? Check out\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=exm9uAKYkl0\">this video by the Virtual Strategist which shows you the ins and outs of this technique.<\/a><\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit; text-align: left;\"><strong style=\"font-style: inherit;\"><em>And to make it even easier for you, we have attached below a free downloadable resource that will help you to plot out your SWOT analysis.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"page\" style=\"text-align: left;\" data-page-number=\"15\" data-loaded=\"true\">\n<div class=\"textLayer\" style=\"text-align: center;\"><\/div>\n<\/div>\n<div class=\"page\" style=\"text-align: left;\" data-page-number=\"16\" data-loaded=\"true\">\n<div class=\"canvasWrapper\"><\/div>\n<div class=\"textLayer\"><\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-352acbadec7aaf6f4a34609e3925fe95\">\n.avia-image-container.av-k79rsk3c-352acbadec7aaf6f4a34609e3925fe95 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-352acbadec7aaf6f4a34609e3925fe95 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-352acbadec7aaf6f4a34609e3925fe95 av-styling- av-img-linked avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Template.pdf\" class='avia_image '  aria-label='SWOT-Image'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32199 avia-img-lazy-loading-not-32199 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image.jpg\" alt='SWOT Template Image' title='SWOT-Image'  height=\"535\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image-300x202.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image-80x54.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image-768x517.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image-705x474.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image-450x303.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Image-500x336.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><em>Determine your target market<\/em><\/h2>\n<p>Use your marketing plan to help you to identify your target market.\u00a0<strong style=\"font-style: inherit;\"><em>Who are they? Where are they? And why would they want to use your product or service?\u00a0<\/em><\/strong><span style=\"font-style: inherit;\"><a href=\"https:\/\/smallbusiness.chron.com\/identifying-target-market-important-company-76792.html\">Identifying your target audience helps your business to develop effective marketing communications<\/a>. This cohort of people often shares similar needs or characteristics that your business aligns with and are most likely to purchase your products or services.\u00a0<\/span><\/p>\n<h3>Understand your customer and define buyer personas<\/h3>\n<p>A buyer persona is a research-based profile that helps to\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2020\/04\/17\/seven-ways-to-identify-your-ideal-client\/?sh=341dd6e74c21\">define your ideal customer<\/a>.\u00a0 Buyer personas describe who your ideal customer is, what challenges they face and how they make decisions. Develop personas for your business to\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/2989\/inbound-marketing-vs-outbound-marketing.aspx\">ensure that all of your marketing activities both inbound and outbound are serving your customers\u2019 needs<\/a>. To create a buyer persona follow these three points.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-7834e65df654c7477a4324fe50d0b89c\">\n.avia-image-container.av-k79rsk3c-7834e65df654c7477a4324fe50d0b89c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-7834e65df654c7477a4324fe50d0b89c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-7834e65df654c7477a4324fe50d0b89c av-styling- avia-align-center  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32192 avia-img-lazy-loading-not-32192 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona.jpg\" alt='Buyer Persona Infographic' title='buyer-persona'  height=\"609\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona-300x230.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona-80x61.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona-768x588.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona-705x540.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona-450x345.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/buyer-persona-500x383.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><em>1. Identify your customers\u2019 demographics<\/em><\/h4>\n<ol>\n<li>Age<\/li>\n<li>Location<\/li>\n<li>Language<\/li>\n<li>Spending power and consumer behaviors<\/li>\n<li>Interests<\/li>\n<li>Challenges<\/li>\n<li>Stage of life<\/li>\n<\/ol>\n<h4><em>2. Identify your customers\u2019 pain points<\/em><\/h4>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Figure out the issues and problems that face your target customer. What barriers are in their way and what issues are they facing when it comes to the types of products and services that you offer?\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/social-media-marketing\/\">Use social media to listen to their complaints and engage in sentiment analysis.\u00a0<\/a>\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Social listening can help you learn a lot about your target market. Learn about their issues to help improve your customer experience, while also tapping into the elements that they like about your competitor\u2019s business. It is a great way to improve your overall customer experience to engage your ideal customer.<\/span><\/p>\n<h4 style=\"font-style: inherit;\"><em>3. Identify how you can resolve these pain points<\/em><\/h4>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Listen to your customers\u2019 issues and adjust to meet their needs. Pivoting to resolve your target market\u2019s needs will help your business win the attention and business of those that you are trying to reach.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Alter your thinking and consider how your products and service can make your customers\u2019 lives easier or better. Understanding this will help you to tailor your marketing strategies accordingly to appeal to this audience\u2019s senses and grow your business.\u00a0<\/span><\/p>\n<h3>Implement the 4P\u2019s<\/h3>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Determine how customers perceive your brand within the marketplace. Take control of the narrative and align your brand with the customers that you are trying to reach.\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/create-a-strong-brand\/\">Through developing compelling branding and a strong marketing message<\/a>, you can communicate how you want to be perceived by your audience.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Implement the\u00a0<\/span><strong style=\"font-style: inherit;\"><em>4P\u2019s: promotion, price, place, and product<\/em><\/strong><span style=\"font-style: inherit;\">, to identify how you want to be perceived. Strategically marketing your brand in a certain way to create and establish a recognisable brand image in the minds of your audience is the ultimate goal.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-1e03b0301aeca8b963d5c8e8e3ded2eb\">\n.avia-image-container.av-k79rsk3c-1e03b0301aeca8b963d5c8e8e3ded2eb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-1e03b0301aeca8b963d5c8e8e3ded2eb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-1e03b0301aeca8b963d5c8e8e3ded2eb av-styling- avia-align-center  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32193 avia-img-lazy-loading-not-32193 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps.jpg\" alt='4P&#039;s Diagram' title='4Ps'  height=\"789\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-300x298.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-80x80.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-768x762.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-36x36.jpg 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-180x180.jpg 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-705x700.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-120x120.jpg 120w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-450x447.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/4Ps-500x496.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><em>Determine your marketing budget<\/em><\/h2>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">When creating a budget, take into account all costs associated with marketing your business. Include everything from marketing tools to website maintenance expenses, graphic design to paid advertising, just to name a few. Create a marketing budget to keep you financially on track.<a href=\"https:\/\/www.webfx.com\/blog\/marketing\/how-to-plan-a-marketing-budget\/\">\u00a0This will benefit you in the long run as you can reallocate funds if some campaigns prove to be more viable than others.\u00a0<\/a><\/span><\/p>\n<h2><em>Analyze your market and competitors <\/em><\/h2>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Create a<a href=\"https:\/\/blog.digimind.com\/en\/competitive-intelligence\/5-benefits-of-conducting-a-competitive-analysis\">\u00a0competitive analysis to determine the strengths and weaknesses of your competitors<\/a> in your own business. Applying these insights from competitive analysis to your marketing plan will help you to identify strengths and weaknesses that relate to your brand\u2019s health, community management, and content strategy.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Run a competitive analysis to help you fine-tune your unique selling point. Differentiating your business from your competitors will help you to get in front of your target market and make your brand more memorable among this cohort.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-a401dc3542335952cea177ca84f87aaa\">\n.avia-image-container.av-k79rsk3c-a401dc3542335952cea177ca84f87aaa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-a401dc3542335952cea177ca84f87aaa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-a401dc3542335952cea177ca84f87aaa av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32194 avia-img-lazy-loading-not-32194 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis.png\" alt='competitor analysis diagram' title='competitive-analysis'  height=\"417\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis.png 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis-300x157.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis-80x42.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis-768x403.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis-705x370.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis-450x236.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/competitive-analysis-500x262.png 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><em>Determine your Marketing Strategies<\/em><\/h2>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Knowing who your customers are and where they are is half the battle. Use the insights gathered from your marketing plan to tactically choose your marketing activities. You should choose your marketing strategies with your buyer persona in mind.\u00a0<\/span><\/p>\n<h3 style=\"font-style: inherit;\">Marketing strategies that work best for your business<\/h3>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Determine which marketing practices will be most effective for you and your business when reaching your target market. Having a blended\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/marketing-strategies-recession\/\">marketing strategy that incorporates both traditional and digital marketing methods will help you to reach a wider audience<\/a>.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Everything from your website, to social media marketing to traditional print advertising, will help your brand to improve its recognition among your audience. As your recognisability increases across these marketing channels, your audience will instinctively and subconsciously choose your brand when in need of your services.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">However, remember there is no point in wasting your marketing budget on activities that will not result in a return on your investment. Be tactical. <a href=\"https:\/\/www.nettl.com\/uk\/tips-social-media-strategy\/\">Choose strategies and platforms that will help you to get in front of the right people, and do not waste your resources engaging in strategies that will not benefit your business<\/a>.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\"><em>If you need help determining the best strategies for your business, get in touch with your local Nettl studio and we would be happy to help you.<\/em><\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-791bfe3da00147a9c6082ed5f9d01a38\">\n.avia-image-container.av-k79rsk3c-791bfe3da00147a9c6082ed5f9d01a38 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-791bfe3da00147a9c6082ed5f9d01a38 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-791bfe3da00147a9c6082ed5f9d01a38 av-styling- avia-align-center  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32195 avia-img-lazy-loading-not-32195 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch.png\" alt='' title='blended-marketing-appraoch'  height=\"457\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch.png 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch-300x172.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch-80x46.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch-768x441.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch-705x405.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch-450x259.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/blended-marketing-appraoch-500x287.png 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l4m5b0az-4240910990aedf74ae637fece84d79d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><em>Conclusion to Creating a Marketing Plan<\/em><\/h2>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\"><em>Re-evaluate, Re-evaluate, Re-evaluate!\u00a0<\/em><\/strong><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><span style=\"font-style: inherit;\">Remember to evaluate \u2013 see what is working, and what isn\u2019t. Business is constantly changing, so adapt to it. It is important to review your marketing plan not only monthly but quarterly and yearly. Make sure that the campaigns that you are putting out are effective and that they are proving to be beneficial for your business.\u00a0<\/span><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><em><strong>If you need help creating a marketing plan or implementing marketing activities, we\u2019d love to take you out for coffee and together work on a plan for marketing your business.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-krpv8u7b-6bf9ad67813b29546375ffa7ffbf0f8e avia-buttonrow-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pl8p5m-681cd8eae2a743ae19d22bf333d20c07\">\n#top #wrap_all .avia-button.av-pl8p5m-681cd8eae2a743ae19d22bf333d20c07{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-search\/'  class='avia-button av-pl8p5m-681cd8eae2a743ae19d22bf333d20c07 avia-icon_select-no avia-size-large avia-color-theme-color-subtle'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Contact your Local Studio<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32186'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Implementing marketing activities without a plan can be a waste of time and money, this article will show you the importance of outlining a marketing plan to achieve your business goals.<\/p>\n","protected":false},"author":21,"featured_media":32205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[373,13],"tags":[399,402,403,400,72,401],"class_list":["post-32186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-retention","category-marketing","tag-4ps","tag-business-goals","tag-buyer-personas","tag-competitor-analysis","tag-marketing","tag-swot"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=32186"}],"version-history":[{"count":9,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32186\/revisions"}],"predecessor-version":[{"id":32209,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32186\/revisions\/32209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/32205"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=32186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=32186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=32186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}