{"id":32454,"date":"2022-08-05T11:33:25","date_gmt":"2022-08-04T23:33:25","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=32454"},"modified":"2025-02-14T11:09:52","modified_gmt":"2025-02-13T22:09:52","slug":"graphic-design-and-brand-identity","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/graphic-design-and-brand-identity\/","title":{"rendered":"Graphic Design and Brand Identity"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m73vbnef-7f0d52adb71fe21f09794c2fe8acd2af\">\n.avia-section.av-m73vbnef-7f0d52adb71fe21f09794c2fe8acd2af{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Background.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m73vbnef-7f0d52adb71fe21f09794c2fe8acd2af main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32454'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1m4zx1i-78639271b17333b27cb82a9869bb57bb av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-zzun6u-2802f1d711e0df1a4bb2a0d0c9572014 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m73vhpng-a5e2ceff5b9acb76bc92374e62f26880\">\n.avia-image-container.av-m73vhpng-a5e2ceff5b9acb76bc92374e62f26880 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m73vhpng-a5e2ceff5b9acb76bc92374e62f26880 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m73vhpng-a5e2ceff5b9acb76bc92374e62f26880 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35560 avia-img-lazy-loading-not-35560 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-Design-Text-v4-large-border-495x400.png\" alt='' title='Graphic Design - Text v4 - large border'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-Design-Text-v4-large-border-495x400.png 495w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-Design-Text-v4-large-border-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-afxafwe-09e0a9f4acbae6931291af5d0f7872bf\">\n.avia-section.av-afxafwe-09e0a9f4acbae6931291af5d0f7872bf{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-afxafwe-09e0a9f4acbae6931291af5d0f7872bf main_color avia-section-large avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_one_fifth  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32454'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6\">\n.flex_column.av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1d3kcbl-819aede255c5bfe06ef7ba6f6cf5d4e6 av_one_fifth  avia-builder-el-5  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90\">\n.flex_column.av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bu6xh3y-797d65f71a0649c1018d5cfb8a88be90 av_three_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-14-b98b52eab1ea06c0a394f6ac58f697d4\">\n#top .av_textblock_section.av-k79m4d2y-14-b98b52eab1ea06c0a394f6ac58f697d4 .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-14-b98b52eab1ea06c0a394f6ac58f697d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h6><em><strong>approx 7 minute read<\/strong><\/em><\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-c1baa4ab0d094f16609e6150a49db0a4\">\n.avia-image-container.av-k79rsk3c-c1baa4ab0d094f16609e6150a49db0a4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-c1baa4ab0d094f16609e6150a49db0a4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-c1baa4ab0d094f16609e6150a49db0a4 av-styling- avia-align-left  avia-builder-el-9  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32457 avia-img-lazy-loading-not-32457 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/graphic-design-colour-image.jpg\" alt='' title='graphic-design-colour-image'  height=\"333\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/graphic-design-colour-image.jpg 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/graphic-design-colour-image-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/graphic-design-colour-image-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/graphic-design-colour-image-450x300.jpg 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-10  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m6oeqylj-3c64e3d4ed37f33b2703c3da017fa932 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>What is Graphic Design?<\/strong><\/h3>\n<p>Graphic design is essentially the art of communicating through visuals. By conceptualising and composing various elements of design, graphic designers enable businesses to deliver a message visually. The process usually involves combining imagery, colours, typefaces, and shape manipulation. A powerful tool in any good marketing plan,<a href=\"https:\/\/www.nettl.com\/nz\/graphic-design\/\"> impactful graphic design<\/a> has the ability to build or alter the perception of any brand or business.<\/p>\n<p><em><strong>\u201cDesign is thinking made visual\u201d \u2013 Saul Bass<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-13-f16f4602c9e127853cf169deca599b86\">\n.avia-image-container.av-k79rsk3c-13-f16f4602c9e127853cf169deca599b86 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-13-f16f4602c9e127853cf169deca599b86 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-13-f16f4602c9e127853cf169deca599b86 av-styling- av-img-linked avia-align-left  avia-builder-el-12  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/06\/SWOT-Template.pdf\" class='avia_image '  aria-label='Graphic-design-working'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32459 avia-img-lazy-loading-not-32459 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-design-working.jpg\" alt='' title='Graphic-design-working'  height=\"333\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-design-working.jpg 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-design-working-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-design-working-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Graphic-design-working-450x300.jpg 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ohendo-e9031f8998a9841027dc40f8310c585c\">\n#top .hr.hr-invisible.av-m6ohendo-e9031f8998a9841027dc40f8310c585c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m6ohendo-e9031f8998a9841027dc40f8310c585c hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-3a60601a64ce3a84385c31542683aba8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>How Graphic Design Strengthens Your Brand Identity<\/strong><\/h3>\n<h4><strong>Graphic design creates a first impression<\/strong><\/h4>\n<p>An impactful first impression is crucial to the likelihood of obtaining new customers and retaining them following their first interaction with a business.<br \/>\nYou only have the chance to make a great first impression once, and weak graphic design is not going to accurately convey the message you want to depict.<\/p>\n<h4><strong>Graphic design creates a long-term brand image<\/strong><\/h4>\n<p>Graphic design visually delivers a message. All businesses have a message or an ethos, and it can be powerfully delivered through images, typography, illustrations, charts, and colour schemes.<br \/>\nTake a moment to consider brands that you deem to be instantly recognisable. You might think of Apple for its sleek aesthetics, Red Bull for its distinctive little character, or maybe Cadbury\u2019s for its rich trademark purple colour.<br \/>\nThe key to great graphic design work is creating something that becomes instantly identifiable. This requires well-thought-out design that is unique enough to stand out, but also simple enough to serve as an instantaneous reminder of a particular brand. Customers are often swayed by visual representations, so it is absolutely imperative to have strong graphic design when striving to be a memorable and identifiable brand within your market.<\/p>\n<h4><strong>Graphic design and brand guidelines ensure consistency<\/strong><\/h4>\n<p>If you\u2019re constantly changing the fonts and colour scheme, it\u2019s difficult to maintain a consistent brand identity and appear unified and organised. Be cohesive throughout your <a href=\"https:\/\/www.nettl.com\/nz\/the-mojo-behind-the-logo\/\">logo<\/a>, social media, <a href=\"https:\/\/www.nettl.com\/nz\/printing-playbook\/\">print products<\/a>, <a href=\"https:\/\/www.nettl.com\/nz\/web\/\">website<\/a>, and marketing collateral to ensure a reliable and trustworthy perception.<br \/>\nGood graphic design is done well the first time and then evolved or added to over time. Changing your branding and design from time to time is okay (maybe even recommended) as long as it remains somewhat true to the original theme and maintains consistency and recognisability.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348\">\n#top .hr.hr-invisible.av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-81f1c2b19348e1b6686c0384d04a4348 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-10-b0f1365269e50d007a0458d176ed7888 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Graphic design covers multiple areas<\/strong><\/h4>\n<p>Graphic design often entails much more than creating fonts and logos. Great graphic designers can apply their knowledge to website design, social media graphics, and promotional products. Having a graphic designer can provide you with great perspective on a wide variety of projects, and you can apply this work to multiple elements across your branding and business.<\/p>\n<h4><strong>Good design helps drive sales<\/strong><\/h4>\n<p>Enhance sales by considering the efficacy of graphic design. By having an appealing and user-friendly online presence and attractive marketing collateral, you will draw more clients and ensure a great user experience.<br \/>\nFor example, if a major goal of your business is to ensure more online sales or bookings, you need to have a website that can sustain the traffic and encourage action by a client once they\u2019ve reached your site. Consider investing in graphic design to fine-tune all of these details that can contribute to your success and help in reaching specific goals.<br \/>\nConsumers are inherently susceptible to things that are aesthetically pleasing. A WestRock study shows that <a href=\"https:\/\/www.westrock.com\/blog\/pulse-packaging-survey\">63% of consumers make purchasing decisions based on design<\/a>, and <a href=\"https:\/\/www.kinesisinc.com\/the-truth-about-web-design\/\">75% of customers judge the credibility of a company based on their website design<\/a>.<\/p>\n<h4><strong>Good design creates brand loyalty<\/strong><\/h4>\n<p>By having a memorable brand identity through effective graphic design, consumers are more likely to return to your products or services time and time again. This is because your brand provides them with familiarity and reliability. Being memorable means being the first business in the mind of a consumer, and therefore being their first port of call.<\/p>\n<h4><strong>Graphic design can reach everybody<\/strong><\/h4>\n<p>In branding and marketing, images are equally as powerful as words, if not more so. The benefit of a great logo, colour palette, and distinct design style is that it has the power to communicate with every audience regardless of language. Graphic design is a multilingual medium for communication.<\/p>\n<p><em><strong>\u201cYou have 7 seconds to make an impression\u201d &#8211; <a href=\"https:\/\/www.forbes.com\/sites\/serenitygibbons\/2018\/06\/19\/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed\/?sh=2f25714a56c2\">Forbes<\/a><\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-8-08e29b110dcd1ba0bd461698116ed0c4\">\n#top .hr.hr-invisible.av-k7jsjom7-8-08e29b110dcd1ba0bd461698116ed0c4{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-8-08e29b110dcd1ba0bd461698116ed0c4 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-11-a6cedd11445a33b459a531f1df56103e\">\n.avia-image-container.av-k79rsk3c-11-a6cedd11445a33b459a531f1df56103e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-11-a6cedd11445a33b459a531f1df56103e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-11-a6cedd11445a33b459a531f1df56103e av-styling- avia-align-left  avia-builder-el-18  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32460 avia-img-lazy-loading-not-32460 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-1030x580.jpg\" alt='' title='brand-puzzle'  height=\"580\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-1030x580.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-300x169.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-80x45.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-768x432.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-705x397.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-450x253.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle-500x281.jpg 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/brand-puzzle.jpg 1500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-6-7e40b1d0328c969be3f47ba940588056\">\n#top .hr.hr-invisible.av-k7jsjom7-6-7e40b1d0328c969be3f47ba940588056{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-6-7e40b1d0328c969be3f47ba940588056 hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-7-9b8f1a28717940c0f3113ca32339e62b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>EXAMPLES OF GREAT BRANDING<\/h3>\n<p>Exceptional graphic design elicits an emotional response in the viewer that will, in the long term, serve to define a brand\u2019s identity and make them memorable as an international player in their market space.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-4-5262a739c6391f05c25ba4c0a53c5f99 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Airbnb<\/strong><\/h4>\n<p>Airbnb is an American online lodging marketplace. In 2013 they began their rebrand process, and in 2014 they emerged with all new designs across their website and mobile apps introducing their new logo: \u201cBelo\u201d<\/p>\n<p>The \u201cBelo\u201d symbol stemmed from the concept of \u201cBelong together\u201d and it encompasses all of the core values and intentions of Airbnb. The logo consists of four elements; a head to represent people, a location pin that represents places, a heart to symbolise love, and the letter A, standing for the company\u2019s name.<\/p>\n<p>The symbol can be drawn by hand by anybody, and it can be understood across all languages and cultures. This rebrand shaped the brand in its new image and vision, and this design move launched them into global success. <a href=\"https:\/\/www.design.studio\/work\/air-bnb\">The rebrand and logo won a host of awards and it propelled their valuation to $29 billion above their closest competitor in four years.<\/a> The rebrand was executed by London-based firm DesignStudio. Their rebrand is a great example of the impact a strong brand identity can have on the success of a business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-5-b29b3dda5925344b4bb75e05196049b2\">\n.avia-image-container.av-k79rsk3c-5-b29b3dda5925344b4bb75e05196049b2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-5-b29b3dda5925344b4bb75e05196049b2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-5-b29b3dda5925344b4bb75e05196049b2 av-styling- avia-align-left  avia-builder-el-22  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32461 avia-img-lazy-loading-not-32461 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand.jpg\" alt='Airbnb Brand' title='Airbnb-brand'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand.jpg 687w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand-200x300.jpg 200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand-53x80.jpg 53w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand-470x705.jpg 470w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand-450x675.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Airbnb-brand-500x750.jpg 500w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjom7-9-b92664f2b10a3cbc0048e897258c1a1f\">\n#top .hr.hr-invisible.av-k7jsjom7-9-b92664f2b10a3cbc0048e897258c1a1f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjom7-9-b92664f2b10a3cbc0048e897258c1a1f hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-3-c0235c091ec2db6d343fc67f325092b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Coca-Cola<\/strong><\/h4>\n<p>Coca-Cola is one of the largest beverage companies in the world, and among the most recognisable.\u00a0<a href=\"https:\/\/ibrandstudio.com\/articles\/coca-cola-timeless-brand-identity\">94% of the world is able to identify the Coca-Cola logo and explain the product it represents.\u00a0<\/a><\/p>\n<p>The signature red colour has not changed since the company\u2019s inception, and it was chosen as it was thought to represent energy, excitement and passion. The script of the logo has remained consistent throughout the decades, although the logo has been tweaked a few times. The packaging design and infamous glass bottle design has also played a major role in the success of Coca-Cola\u2019s branding.<\/p>\n<p>Their Christmas campaigns and Coca-Cola truck have also made a major global impact, and all of these elements have been the result of conceptual graphic design. The feel and impact of their branding have always followed a cohesive thread, creating recognisability around the world, they have always appeared to sell an experience or a feeling rather than just a product.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-2-d6367ddd69f439a34d2d3cfcd7b3969c\">\n.avia-image-container.av-k79rsk3c-2-d6367ddd69f439a34d2d3cfcd7b3969c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-2-d6367ddd69f439a34d2d3cfcd7b3969c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-2-d6367ddd69f439a34d2d3cfcd7b3969c av-styling- avia-align-left  avia-builder-el-25  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32462 avia-img-lazy-loading-not-32462 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand.jpg\" alt='' title='Coke-brand'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand.jpg 687w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand-200x300.jpg 200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand-53x80.jpg 53w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand-470x705.jpg 470w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand-450x675.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2022\/08\/Coke-brand-500x750.jpg 500w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-12-1c904e808e5e9384c2b17d6880e26cc6\">\n#top .hr.hr-invisible.av-k7jsjhec-12-1c904e808e5e9384c2b17d6880e26cc6{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-12-1c904e808e5e9384c2b17d6880e26cc6 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l4m5b0az-ed7a1358b5aefdbc77a3d0feac622203 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Nando\u2019s<\/strong><\/h4>\n<p>Nando\u2019s design plays on a wholesome and traditional aesthetic, which stands out against its contemporary counterparts. The black cockerel within the logo stems from a Portuguese myth which keeps true to their origins and reinforces their authenticity.<\/p>\n<p>The colour scheme and branding of Nando\u2019s is perhaps not one that all graphic designers would immediately applaud or appreciate, but the company has managed to create a recognisable brand image throughout their restaurants. Design is a hugely important element throughout their restaurants, with the walls, bathrooms and furniture paying homage to the restaurants\u2019 Portuguese and South-African roots.<\/p>\n<p>As more restaurants and chains pop up around the world, being identifiable is more important than ever and Nando\u2019s have streamlined their persona to stand out amongst all the noise and maintain a unique identity.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6ogc888-579eb868e6f424cc64172893954887b4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Where to Begin?<\/strong><\/h3>\n<p>Acknowledging world-renowned brands and the graphic design behind their success can really shed light on the importance of the brand identity their design has helped to build.<br \/>\nNow you\u2019ve seen all the reasons why graphic design is crucial to creating a great brand identity, maybe you\u2019re wondering where to start. Nettl studios have teams of designers who love to get involved with creating a brand identity, and helping you make your vision come to fruition!<\/p>\n<p><strong><em><a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\">Get in touch with your nearest Nettl studio<\/a>\u00a0to take the first steps in perfecting your brand identity through graphic design.<\/em><\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-1-4d0ed481d0b8a536db9089c1f4e574c1\">\n#top .hr.hr-invisible.av-k7jsjhec-1-4d0ed481d0b8a536db9089c1f4e574c1{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-1-4d0ed481d0b8a536db9089c1f4e574c1 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-krpv8u7b-2911e8de2d3a0cd772e3a7521f181a93 avia-buttonrow-center  avia-builder-el-30  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pl8p5m-17ce3e97204a60b71bbd25ed306cfb8a\">\n#top #wrap_all .avia-button.av-pl8p5m-17ce3e97204a60b71bbd25ed306cfb8a{\nbackground-color:#60205a;\nborder-color:#60205a;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-locator'  class='avia-button av-pl8p5m-17ce3e97204a60b71bbd25ed306cfb8a avia-icon_select-no avia-size-large'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Contact your Local Studio<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-31  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32454'><div class='entry-content-wrapper clearfix'><\/p>\n<div  class='flex_column av-vimgkm-84cca12adbddc57dba872a57803467f2 av_one_fifth  avia-builder-el-32  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Implementing marketing activities without a plan can be a waste of time and money, this article will show you the importance of outlining a marketing plan to achieve your business goals.<\/p>\n","protected":false},"author":21,"featured_media":32457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[353],"tags":[361,405,355,406,404],"class_list":["post-32454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand","tag-brand-identity","tag-branding","tag-design","tag-graphic-design"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=32454"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32454\/revisions"}],"predecessor-version":[{"id":35540,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32454\/revisions\/35540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/32457"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=32454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=32454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=32454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}