{"id":32600,"date":"2023-01-13T13:44:30","date_gmt":"2023-01-13T00:44:30","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=32600"},"modified":"2023-01-18T12:24:55","modified_gmt":"2023-01-17T23:24:55","slug":"10-web-questions","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/10-web-questions\/","title":{"rendered":"10 Web Questions"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctoo6ke-113c2e632cf01a8299786fe69ab6c087\">\n.avia-section.av-lctoo6ke-113c2e632cf01a8299786fe69ab6c087 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/YourWeb-1920x1080-bknd.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lctoo6ke-113c2e632cf01a8299786fe69ab6c087 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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av-lctonh8n-cbd9f7c1414296178d4e48bad2cd95bf av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32597 avia-img-lazy-loading-not-32597 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/YourWeb-web-logo.png\" alt='10 Web Questions' title='YourWeb-web-logo'  height=\"600\" width=\"481\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/YourWeb-web-logo.png 481w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/YourWeb-web-logo-241x300.png 241w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/YourWeb-web-logo-64x80.png 64w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/YourWeb-web-logo-450x561.png 450w\" 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class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1>10 QUESTIONS TO CONSIDER BEFORE MEETING YOUR WEB DESIGNER TO SAVE MONEY &amp; ACHEIVE YOUR BUSINESS GOALS<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b\">\n#top .av_textblock_section.av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b .avia_textblock{\ncolor:#444444;\n}\n<\/style>\n<section  class='av_textblock_section av-k79m4d2y-253aa0a3c7af1033e8e6cf4d994f5f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>New year. New site<\/strong><\/p>\n<p>There\u2019s something about the start of a new year that inspires people.<\/p>\n<p>A fresh start.\u00a0Renewed enthusiasm.\u00a0Goals and resolutions.<\/p>\n<p>That\u2019s why so many businesses think \u2018new year: new website\u2019.<\/p>\n<p>For some, the Christmas break can provide the breathing space needed to take a step back and think about the bigger picture.<\/p>\n<p>So for those business owners, marketers and pioneers out there, we\u2019ve created 10 questions for you to mull over, over a mulled wine or two. Or cinnamon tea.<\/p>\n<p>Use these pointers to help you plan. It will uncover the motivations and intent behind the project, helping you and your web design team define and achieve your online success.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1: What is the main purpose of your website?<\/h2>\n<p>To provide information about your business, awareness and credibility or perhaps provide information about your products and services.<\/p>\n<p>Often the main purpose is to sell goods. An E-commerce website is able to sell products around the clock, to take payments and ship goods.<\/p>\n<p>Or maybe it\u2019s a different kind of interaction? Maybe you need your website to take bookings or have people make appointments.<\/p>\n<p>Is the website an essential part of your business?<\/p>\n<p>Or is the website a place to provide information on the company, an extension of the brand (microsite), or a side project?<\/p>\n<p>It might not be a business at all!<\/p>\n<p>Perhaps your website is for an event, community or charity you\u2019re looking to raise awareness about.<\/p>\n<p><strong>Whatever the reason, it\u2019s important to have clarity on what is the one single main purpose for the website.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-ce4b82bfed748101d5d23179a0998747\">\n.avia-image-container.av-k79rsk3c-ce4b82bfed748101d5d23179a0998747 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-ce4b82bfed748101d5d23179a0998747 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-ce4b82bfed748101d5d23179a0998747 av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32598 avia-img-lazy-loading-not-32598 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1.jpg\" alt='' title='nettl-pineapple-900-840x560'  height=\"560\" width=\"840\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1.jpg 840w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-pineapple-900-840x560-1-500x333.jpg 500w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2: What is your website \u2018why\u2019?<\/h2>\n<p>This is an extension to the question above as it goes deeper into understanding the \u2018why\u2019 over the \u2018what\u2019.<\/p>\n<p>Not so much \u2018What do you want the website to do\u2019 but also \u2018Why do you want it to do this?\u2019<\/p>\n<p>And in doing so, your design team will be in a stronger position to make recommendations.\u00a0For instance, the main purpose for your website might be to provide information <em>about<\/em> the business.\u00a0And this could be in order to position yourself in the marketplace, establish credibility and trust.<\/p>\n<p>Often your\u00a0<em>\u2018Why\u2019<\/em>\u00a0can determine your goals for the project.<\/p>\n<p><strong>You might like to include an online sales target, a number of users, visitors, enquiries or bookings.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3: Who is your audience?<\/h2>\n<p>How you answer this question will very depending on whether it\u2019s a new website or a redesign, a new business or an established one.<\/p>\n<p>If your website is brand new there\u2019ll be a bit of guessing. Educated guessing of course.<\/p>\n<p>If it\u2019s established, you\u2019ll have data to work with and existing customers to ask.<\/p>\n<p>But either way that\u2019s just the start.\u00a0Because there is a difference between knowing your audience and really understanding what type of people they are.<\/p>\n<p>It isn\u2019t enough to only know that they are certain types of businesses in certain areas.\u00a0Consider the people visiting your site. What are their ages, interests, hobbies, favourite brands?<\/p>\n<p>By understanding the type of people using your website, you and your design team can make more informed choices on the design and delivery of content.<\/p>\n<p>More importantly, you\u2019ll have a better understanding of what people come to your website to find or do.<\/p>\n<p><strong><a href=\"https:\/\/www.nettl.com\/uk\/nettl-seo-session-8-analysing-intent-for-search-engines\/\" target=\"_blank\" rel=\"noopener\">Aligning user intent<\/a>\u00a0to your content is key for\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/website-design\/seo\/\">SEO<\/a>\u00a0and conversion rate optimisation.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<h2>4: What do your audience want?<\/h2>\n<p>Now you have a clear picture about who your audience is, really focus on their needs.<\/p>\n<p>What are they looking to do or find or do on your website?<\/p>\n<p>This helps to clarify\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/search-intent\/\" target=\"_blank\" rel=\"noopener\">user <\/a>intent.\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/nettl-seo-session-8-analysing-intent-for-search-engines\/\" target=\"_blank\" rel=\"noopener\">Aligning user intent<\/a>\u00a0to your content is key for\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/website-design\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>\u00a0and conversion rate optimisation.<\/p>\n<p>Thinking about this will help you deliver what the audience wants more effectively.<\/p>\n<p>You can design your content and navigation around it.<\/p>\n<p>The clarity makes designing landing pages incredibly simple.<\/p>\n<p>Don\u2019t assume. If you have existing analytics data, we can use this, alongside surveys, to help figure this out.<\/p>\n<p>If it\u2019s a new enterprise then do some research online.<\/p>\n<p><strong>Organise a focus group, talk to potential buyers, ask on social media, or create a survey on <a href=\"https:\/\/www.surveymonkey.com\/\">Survey Monkey.<\/a><\/strong><\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-c4946755113177d2df5d59145231a246\">\n.avia-image-container.av-k79rsk3c-c4946755113177d2df5d59145231a246 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-c4946755113177d2df5d59145231a246 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-c4946755113177d2df5d59145231a246 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32605 avia-img-lazy-loading-not-32605 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-bench-900.jpg\" alt='How can you website be helpful?' title='nettl-bench-900'  height=\"676\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-bench-900.jpg 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-bench-900-266x300.jpg 266w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-bench-900-71x80.jpg 71w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-bench-900-450x507.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-bench-900-500x563.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<h2>5: How can your website be \u2018helpful\u2019<\/h2>\n<p>Search engines (and actual people!) LOVE helpful content.<\/p>\n<p>So think about your users. Think about the community you serve. Create the most helpful, valuable content you possibly can.<\/p>\n<p>If your company installs boilers then fab\u2026 Business info, check. Boiler service booking functionality, check.<\/p>\n<p>But how about we add some useful content about safety or energy advice?<\/p>\n<p>Imagine you sell camping products. Super! Publish a blog, add videos, provide value for free.<\/p>\n<p>Your website could thrive from adopting a helpful-content-first approach.<\/p>\n<p>Provide the campfire for people to gather around.<\/p>\n<p><strong>Build a community and recommend products to an engaged audience.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<section id=\"success\" class=\"av_textblock_section av-lbut9dp3-3c4297f1336d55e30fd4babd50f0534f\">\n<div class=\"avia_textblock\">\n<h2>6: What defines project success?<\/h2>\n<p>Would the project be a success if delivered on budget by a certain date?<\/p>\n<p>Or do factors such as number of visitors, repeat visitors and time spent on site come into play?<\/p>\n<p>Are you looking for rankings to improve? User feedback to be more positive? More active users? Your database to grow? Enquiries to double? Sales to increase?<\/p>\n<p>It\u2019s impossible to know whether the project was a success unless you set clear, measurable goals from the beginning.<\/p>\n<p>These need to be numbers and dates. (So, 10% increase by month three. 25,000 subscribers in year one. That sort of thing).<\/p>\n<p>We\u2019ve thrown a few ideas at you there, and it\u2019d be nice to have them all, right?<\/p>\n<p>But it\u2019s better to focus on one.<\/p>\n<p><strong>It makes design choices and split testing more effective to have one clearly defined objective.<\/strong><\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-43094ni-1ae15049997ccaa8765515612fb18d39 hr-invisible avia-builder-el-37 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<section id=\"success\" class=\"av_textblock_section av-lbut9dp3-3c4297f1336d55e30fd4babd50f0534f\">\n<div class=\"avia_textblock\">\n<section id=\"changing\" class=\"av_textblock_section av-lbute40k-7ed09a19f96a0b74a20f7be45b3397c1\">\n<div class=\"avia_textblock\">\n<h2>7: Why are you changing things?<\/h2>\n<p>If you are\u00a0<em>redesigning<\/em>\u00a0your website, why?<\/p>\n<p>Was it something your last website did to upset you?<\/p>\n<p>Perhaps your current website doesn\u2019t seem as attractive as it used to.<\/p>\n<p>Or could it be that your business is into new things now?\u00a0<em>Maybe you\u2019ve just grown apart.<\/em><\/p>\n<p><strong><em>Change is good<\/em>.<\/strong>\u00a0Websites change all the time.<\/p>\n<p>They should constantly grow and evolve to adapt to things like user behaviour, technology, search engine algorithms and the law.<\/p>\n<p>Popular reasons for change include:<\/p>\n<ul>\n<li><em><strong>The need to make the website work better on a mobile<\/strong><\/em><\/li>\n<li><em><strong>The desire to sell products online<\/strong><\/em><\/li>\n<li><em><strong>Wanting to appear for more searches related to your business<\/strong><\/em><\/li>\n<li><em><strong>Making it easier to edit and add new content yourself<\/strong><\/em><\/li>\n<\/ul>\n<p>Discussing these points not only ensures the new website ticks the boxes but also helps us anticipate things to consider in the future.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-0d7084833f3408770779fc872d6d6e8b\">\n.avia-image-container.av-k79rsk3c-0d7084833f3408770779fc872d6d6e8b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-0d7084833f3408770779fc872d6d6e8b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-0d7084833f3408770779fc872d6d6e8b av-styling- avia-align-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32606 avia-img-lazy-loading-not-32606 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1.jpg\" alt='Websites you admire' title='website-admire-1600-1030x687'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1-300x200.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1-768x512.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1-705x470.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1-450x300.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/website-admire-1600-1030x687-1-500x333.jpg 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<section id=\"success\" class=\"av_textblock_section av-lbut9dp3-3c4297f1336d55e30fd4babd50f0534f\">\n<div class=\"avia_textblock\">\n<section id=\"changing\" class=\"av_textblock_section av-lbute40k-7ed09a19f96a0b74a20f7be45b3397c1\">\n<div class=\"avia_textblock\">\n<section id=\"admire\" class=\"av_textblock_section av-lbutrkmr-57422d54117f168ed88b6c579811e360\">\n<div class=\"avia_textblock\">\n<h2>8: What websites do you admire?<\/h2>\n<p>This is an efficient way to understand your website aspirations from a visual and user experience point of view.<\/p>\n<p>You can take hours to write a design brief but sometimes a few example visuals with notes really gets us on the same page.<\/p>\n<p>It doesn\u2019t have to be people in the same space. Although cool if you can.<\/p>\n<p>Look at your competitors. Look at the websites currently ranking well for the searches that you wish to rank for.\u00a0Jot down what\u2019s hot and what\u2019s not.<\/p>\n<p>We never want to lift website copy directly off another site. But we can emulate the good things they do.<\/p>\n<p>Maybe it\u2019s certain user needs they address well.\u00a0Maybe it\u2019s a style of navigation or call-to-action that helps guide users in a certain way.<\/p>\n<p>If you\u2019re not sure, that\u2019s ok. Often, after a short conversation, your design team can recommend some sites that might be up your street.<\/p>\n<p><strong>Designing a new website should be a creative and satisfying project that you can really enjoy.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<section id=\"success\" class=\"av_textblock_section av-lbut9dp3-3c4297f1336d55e30fd4babd50f0534f\">\n<div class=\"avia_textblock\">\n<section id=\"changing\" class=\"av_textblock_section av-lbute40k-7ed09a19f96a0b74a20f7be45b3397c1\">\n<div class=\"avia_textblock\">\n<section id=\"admire\" class=\"av_textblock_section av-lbutrkmr-57422d54117f168ed88b6c579811e360\">\n<div class=\"avia_textblock\">\n<h2>9: What\u2019s your budget?<\/h2>\n<p>Asking how much a website costs is a little like asking how much a house costs to build.<\/p>\n<p>The budget required for your unique project will depend on the options you choose along the way.\u00a0So it is important to have a figure in mind that you feel comfortable investing.<\/p>\n<p>And it is an investment. Because you should consider the value of your website to your business.<\/p>\n<p>Some will see a website as an overhead. An expense. Please don\u2019t.\u00a0Your website is an amazing opportunity to connect with your customer and establish long term relationships.<\/p>\n<p>Sometimes people are reluctant to reveal their budget. You shouldn\u2019t be.\u00a0It will actually ensure you get the best possible bang for your buck.<\/p>\n<p>Often, it will be a range of prices, again dependent on the feature and design choices made along the way.\u00a0So as you can imagine, there are many variables. However, to help people get a rough idea of pricing, we\u2019ve developed an online tool.<\/p>\n<p>Our <a href=\"https:\/\/www.nettl.com\/nz\/webquote\/\">instant web quote<\/a> tool provides an instant ballpark figure for your next website project in 3 quick and easy steps.<\/p>\n<p><strong>Important:\u00a0When evaluating budget, don\u2019t forget to allocate a figure for hosting, ongoing maintenance, and promotion of your website.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section id=\"want\" class=\"av_textblock_section av-lbust98o-6a9f92a3e614a565d14b93e67ac3ef22\">\n<div class=\"avia_textblock\">\n<section id=\"success\" class=\"av_textblock_section av-lbut9dp3-3c4297f1336d55e30fd4babd50f0534f\">\n<div class=\"avia_textblock\">\n<section id=\"changing\" class=\"av_textblock_section av-lbute40k-7ed09a19f96a0b74a20f7be45b3397c1\">\n<div class=\"avia_textblock\">\n<section id=\"admire\" class=\"av_textblock_section av-lbutrkmr-57422d54117f168ed88b6c579811e360\">\n<div class=\"avia_textblock\">\n<h2>10. How will your audience find you?<\/h2>\n<p>Although website design and user experience are pivotal to overall success, your offsite activity is just as influential.<\/p>\n<p>For your signups to grow, your enquiries to double and your sales to increase, we need to get people there in the first place.<\/p>\n<p>The only way to do that is to signpost people to your website from other sources.<\/p>\n<p>People won\u2019t drive past your website (well, unless it\u2019s on a building, van or billboard!).\u00a0A mix of online and offline marketing activity is essential to drive people TO your website.<\/p>\n<p>Even if it\u2019s the BEST WEBSITE EVER, a co-ordinated launch is needed to get the right people talking about it.<\/p>\n<p>Search engines drive more traffic to websites than any other source. So SEO and Ads are a smart place to start.<\/p>\n<p>You\u2019ll need to have an up-to-date\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/drive-local-sales-for-your-business\/\">Google Business Profile<\/a>.\u00a0And social media\u00a0gets a lot of attention of course.<\/p>\n<p><strong>But that doesn\u2019t mean offline media should be ignored as part of the mix.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-8659c0b05dbc303331e43c888766c9f1\">\n.avia-image-container.av-k79rsk3c-8659c0b05dbc303331e43c888766c9f1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-8659c0b05dbc303331e43c888766c9f1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-8659c0b05dbc303331e43c888766c9f1 av-styling- avia-align-center  avia-builder-el-39  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32604 avia-img-lazy-loading-not-32604 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download.jpg\" alt='10 Web Questions - Free Download' title='nettl-free-download'  height=\"789\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download.jpg 1200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-300x197.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-1030x677.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-80x53.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-768x505.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-705x464.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-450x296.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/nettl-free-download-500x329.jpg 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l4m5b0az-4240910990aedf74ae637fece84d79d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><strong>We\u2019ve created a pdf that you can download for free!<\/strong><\/h3>\n<p style=\"text-align: center;\">You can complete it in acrobat, print it off and fill it in, or just use it as a guide.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-krpv8u7b-6bf9ad67813b29546375ffa7ffbf0f8e avia-buttonrow-center  avia-builder-el-42  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u2y1dk-6d2c614e5ce2bf482ffaf21147e85264\">\n#top #wrap_all .avia-button.av-u2y1dk-6d2c614e5ce2bf482ffaf21147e85264{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-web-questions-form.pdf'  class='avia-button av-u2y1dk-6d2c614e5ce2bf482ffaf21147e85264 avia-icon_select-no avia-size-large avia-color-theme-color-subtle'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download Guide<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-43  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32600'><div class='entry-content-wrapper clearfix'><div  class='hr av-ntw6pk-8ce6427b713cc6279b7572d39ee52da6 hr-default  avia-builder-el-44  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fresh start. Renewed enthusiasm. Goals and resolutions. That\u2019s why so many businesses think &#8216;New year: New website&#8217;. So for those business owners, marketers and pioneers out there, we\u2019ve created 10 web questions for you. Go ahead and ponder these over a coffee and cake&#8230;.<\/p>\n","protected":false},"author":21,"featured_media":32601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13,418,80],"tags":[64,419,61],"class_list":["post-32600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo","category-websites","tag-seo","tag-website-design","tag-websites"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=32600"}],"version-history":[{"count":9,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32600\/revisions"}],"predecessor-version":[{"id":32612,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32600\/revisions\/32612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/32601"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=32600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=32600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=32600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}