{"id":32640,"date":"2023-02-12T09:00:57","date_gmt":"2023-02-11T20:00:57","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=32640"},"modified":"2024-07-11T11:35:20","modified_gmt":"2024-07-10T23:35:20","slug":"seo-habits","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/seo-habits\/","title":{"rendered":"SEO Habits"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctoo6ke-05f851fd549681664ff4fb35b88b0339\">\n.avia-section.av-lctoo6ke-05f851fd549681664ff4fb35b88b0339 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Cogs-background-1920x1080-1-1500x844.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lctoo6ke-05f851fd549681664ff4fb35b88b0339 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>3 HABITS OF HIGHLY EFFECTIVE SEO<\/strong><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326\">\n.av_font_icon.av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-5fmegld-48f0c5eb271a9fb1a7cc375b7b765326 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>There really is a lot to think about when it comes to SEO<\/h2>\n<p>Google uses over 200 (known) factors in its algorithm. And they experiment all the time.<\/p>\n<p>In fact,\u00a0in 2018 they made over 3000 improvements.\u00a0<strong>That\u2019s almost 9 times a day<\/strong>, on average.<\/p>\n<p>And so keeping your website finely tuned as the search landscape evolves is an ongoing exercise.<\/p>\n<p>But it\u2019s not only your website that needs attention of course.\u00a0What about all the \u2018off-site\u2019 maintenance?<\/p>\n<p>Mentions of your business on other websites and platforms. Company listings and citations to keep on top of. Broken backlink management. Third-party review sites.<\/p>\n<p><em><strong>It\u2019s challenging to keep up.<\/strong><\/em><\/p>\n<p>So we\u2019ve put together our top 3 most\u00a0effective <a href=\"https:\/\/www.nettl.com\/nz\/website-design\/seo\/\">SEO<\/a>\u00a0habits that you should do regularly.<\/p>\n<p>This \u2018regular\u2019 part is important. Because ongoing maintenance, the consistent fine-tuning, gives your website the best chance of topping the charts.<\/p>\n<p>And we all know chart-toppers get more hits.<\/p>\n<p>What\u2019s more, this list of SEO TLC habits features actionable insights anyone can do. You don\u2019t need to be a developer. You can do it yourself.<\/p>\n<p>So, let\u2019s get started&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-e3f33e39d84fd855639424e55ee9bfb3\">\n.avia-image-container.av-k79rsk3c-e3f33e39d84fd855639424e55ee9bfb3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-e3f33e39d84fd855639424e55ee9bfb3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-e3f33e39d84fd855639424e55ee9bfb3 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32649 avia-img-lazy-loading-not-32649 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1.png\" alt='SEO Habits - listings' title='Nettl-Listings-phone-768x930'  height=\"930\" width=\"768\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1-248x300.png 248w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1-66x80.png 66w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1-582x705.png 582w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1-450x545.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Listings-phone-768x930-1-500x605.png 500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>SEO Habits 1#\u00a0 Where do you appear?<\/h2>\n<p>When more people can find you, more people can choose you.<\/p>\n<p>Completed and consistent information everywhere will automatically lead to more calls,\u00a0website traffic, and navigation requests.<\/p>\n<p>But that\u2019s not all. Working on your company listings will mean winning in two events. Individual sprint and relay.<\/p>\n<p>That\u2019s because being listed in places where customers may find you is a good thing.<\/p>\n<p>But also because search engines find comfort in consistent information related to your business.<\/p>\n<p>So you give confidence to both human beings and bots alike.\u00a0<em>Score.<\/em><\/p>\n<p>You could say it\u2019s like killing two birds with one stone. But we don\u2019t condone animal cruelty, so.<\/p>\n<p><em><strong>Listings matter because:<\/strong><\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">90% of local searches<\/a>\u00a0happen online and<\/strong><\/em><\/li>\n<li><em><strong>76% of those result in an action within 24 hours.<\/strong><\/em><\/li>\n<\/ul>\n<p>So it\u2019s important to be easily found on all relevant directories and platforms. Not only the obvious ones but also platforms for GPS, voice search in your car, etc.<\/p>\n<p>Voice search is becoming more and more popular. In fact,\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/106-fascinating-voice-search-facts-infographic\/527108\/\" target=\"_blank\" rel=\"noopener\">52% of people<\/a>\u00a0use voice search while driving.<\/p>\n<p>So it\u2019s about being in the right place at the right time. But it\u2019s also about user experience.<\/p>\n<p>One of the easiest ways to upset a potential customer is to display inaccurate opening hours.<\/p>\n<p>No one enjoys a lengthy excursion only to be left disappointed when the shutters are down.<\/p>\n<p>You\u2019ll get negative reviews from people yet to even step foot inside the establishment or try what\u2019s on offer.<\/p>\n<p>More on reviews next. But for now, accuracy. Quality AND quantity. But mostly quality.<\/p>\n<p>Because\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/drive-local-sales-for-your-business\/\">accurate info also improves your ranking.<\/a><\/p>\n<p>This means you get noticed by more people, get more clicks and more customers.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><em><strong>What can I do to improve my listings?<\/strong><\/em><\/h3>\n<p><em>Start with your own spreadsheet of data.<\/em><\/p>\n<p><em>Include everything these directories like to display about you.<\/em><\/p>\n<ul>\n<li><em>(NAP) Name, Address, Phone Number<\/em><\/li>\n<li><em>Website<\/em><\/li>\n<li><em>Email<\/em><\/li>\n<li><em>Social Media Accounts<\/em><\/li>\n<li><em>Opening Hours<\/em><\/li>\n<li><em>Business Category<\/em><\/li>\n<li><em>Service Areas<\/em><\/li>\n<li><em>Company Description<\/em><\/li>\n<li><em>Delivery Options<\/em><\/li>\n<li><em>Payment Options<\/em><\/li>\n<li><em>Accessibility<\/em><\/li>\n<li><em>Photos<\/em><\/li>\n<\/ul>\n<p><em>To name a few!<\/em><\/p>\n<p><em><strong>This becomes your template.<\/strong>\u00a0Everything else should match it. Identically. Even the CaPitaLis\u2019ation.<\/em><\/p>\n<p><em>You can keep on top of your business listings by searching for where your business appears.<\/em><\/p>\n<p><em>Adding new listing and citations. And regularly auditing everything to make sure the information is up to date.<\/em><\/p>\n<p><em>This is especially useful on Google, where third-party suggestions can be accepted if not dealt with in time.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-77c2d962e9dc23fc46343371837c14c2\">\n.avia-image-container.av-k79rsk3c-77c2d962e9dc23fc46343371837c14c2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-77c2d962e9dc23fc46343371837c14c2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-77c2d962e9dc23fc46343371837c14c2 av-styling- avia-align-center  avia-builder-el-18  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32650 avia-img-lazy-loading-not-32650 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1.png\" alt='SEO Habits - reviews' title='Nettl-reviews2-1030x836'  height=\"836\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1.png 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1-300x243.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1-80x65.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1-768x623.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1-705x572.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1-450x365.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-reviews2-1030x836-1-500x406.png 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-l5huoxlx-c9ba5fcab9409bc4b52e7f4d19004499\">\n<div class=\"avia_textblock\">\n<h2>SEO Habits 2# What they sayin\u2019?<\/h2>\n<p>Managing your reputation online is vital.<\/p>\n<p>Your customers will form views about you from the reviews they read.<\/p>\n<p>In fact,\u00a0<em><strong><a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\" target=\"_blank\" rel=\"noopener\">93%<\/a>\u00a0of customers read online reviews before buying a product.<\/strong><\/em><\/p>\n<p>So you probably won\u2019t be surprised to know that achieving better reviews leads to better rankings.\u00a0Especially when it comes to Google\u2019s local search.<\/p>\n<p>And it doesn\u2019t end there, search engines also pay attention to the:<\/p>\n<ul>\n<li>Number of reviews<\/li>\n<li>Star rating awarded<\/li>\n<li>Sentiment of comment<\/li>\n<li>Keywords in comment<\/li>\n<li>Whether or not you reply<\/li>\n<li>Sentiment of replies<\/li>\n<li>and keywords in replies<\/li>\n<\/ul>\n<h3><strong>Get more reviews<\/strong><\/h3>\n<p>So one of the first things we can do is ask. Get in touch with your existing customers and see if they\u2019d be happy to leave a review.<\/p>\n<p>Or have emails, printouts,\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/shop\/?prodcat&#091;LARGEPOS&#093;=on\">posters<\/a>, and signage asking for reviews.<\/p>\n<p>Creating a link and sharing it is easy. Check out the \u2018reviews\u2019 section of our\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/drive-local-sales-for-your-business\/\">local search guide<\/a>\u00a0for detailed steps on how to encourage more reviews.<\/p>\n<h3><strong>Channel the sentiment<\/strong><\/h3>\n<p>Why do you think people leave negative reviews?<\/p>\n<p>It\u2019s not always because of a cold sausage, or the receiving the wrong item.<\/p>\n<p>Because it\u2019s often not what has happened, but how it was dealt with.<\/p>\n<p>This means you sometimes get a chance to put things right.<\/p>\n<p>Here is where \u2018<em>review channeling<\/em>\u2019 comes into play.<\/p>\n<p>You can ask customers if they had a good or bad experience.<\/p>\n<p>If they click \u2018good\u2019 then you can direct that feedback towards a review site.<\/p>\n<p>If however, it\u2019s \u2018not so good\u2019 then perhaps this particular feedback might be better directed to customer service.<\/p>\n<p>Where someone can step in and make things right.<\/p>\n<p>Intercepting any grumbles before they are made public.<\/p>\n<h3><strong>Respond to reviews<\/strong><\/h3>\n<p>It really makes a lot of sense to regularly reply to reviews.<\/p>\n<p>Not just for Google, of course. But rather to show your customers you care. Especially if the review was a negative one.<\/p>\n<p><em>Hiccups happen. It\u2019s often how you handle it that counts.<\/em><\/p>\n<p>Sure, potential customers will see the reviews but they will be equally as impacted by your response (or lack of!).<\/p>\n<h3><strong>Marketing insights<\/strong><\/h3>\n<p>Sentiment can also deliver a lot of insight for your business.<\/p>\n<p>One smart marketing move is to scour reviews for insightful nuggets you can implement in your business.<\/p>\n<p>What positive things are people saying? Use this language in your marketing copy.<\/p>\n<p>What are the negative points? Use this feedback to calibrate the experience you provide.<\/p>\n<p>The real hack here is to not only read (and respond) to your reviews, but you should check your competitors also.<\/p>\n<p><em>Maybe don\u2019t respond to theirs though!<\/em><\/p>\n<p>Monitoring this will give you a head start when it comes to positioning your place in the market.<\/p>\n<p>What do you do better than others? What areas could you improve?<\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-1b9fjqs-a26a4c8fd377ba14f3497bdaf3be829f hr-invisible avia-builder-el-26 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong><em>What can I do to improve my online reputation and improve reviews?<\/em><\/strong><\/h3>\n<ul>\n<li><em>Proactively request more reviews<\/em><\/li>\n<li><em>Channel responses towards the best destination<\/em><\/li>\n<li><em>Monitor your reviews across all platforms<\/em><\/li>\n<li><em>Respond to all reviews<\/em><\/li>\n<li><em>Read the reviews of you and your competitors<\/em><\/li>\n<li><em>Use the insights within your business<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k79rsk3c-3392d9e80a014f5c83d256e2033d5569\">\n.avia-image-container.av-k79rsk3c-3392d9e80a014f5c83d256e2033d5569 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k79rsk3c-3392d9e80a014f5c83d256e2033d5569 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k79rsk3c-3392d9e80a014f5c83d256e2033d5569 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32651 avia-img-lazy-loading-not-32651 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1.png\" alt='SEO Habits - visual' title='Nettl-Visual-2-12-1030x836'  height=\"836\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1.png 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1-300x243.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1-80x65.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1-768x623.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1-705x572.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1-450x365.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2023\/01\/Nettl-Visual-2-12-1030x836-1-500x406.png 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc\">\n#top .hr.hr-invisible.av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lctsnvy5-3f600d4c44a7156ff3a03233c30d16fc hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-l5huwxio-79b20d2c57ac09566aabd42fb3253bc1\">\n<div class=\"avia_textblock\">\n<h2>SEO Habits 3# Does it work though?<\/h2>\n<p>So you\u2019ve got the website content. But is the website in good shape?<\/p>\n<p>A solid foundation of\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/website-design\/seo\/\">technical SEO<\/a>\u00a0is the cornerstone of any optimisation effort.<\/p>\n<p><strong><em>It helps search engines make sense of your content.<\/em><\/strong><\/p>\n<p>It ensures your visitors have a good experience using your site.<\/p>\n<p>Did you know,\u00a0<em><strong><a href=\"https:\/\/in.nau.edu\/experience-design\/#:~:text=88%25%20of%20online%20consumers%20are,better%20than%20their%20desktop%20website.\" target=\"_blank\" rel=\"noopener\">88% of consumers<\/a>\u00a0are unlikely to return to your site if they have a bad user experience.<\/strong><\/em><\/p>\n<p>Presumably, the other 12% just have no choice.<\/p>\n<p>Ongoing monitoring and maintenance are essential for a\u00a0well-oiled website.<\/p>\n<p>Keeping track of onsite errors and offsite movements. Updating indexes and submitting sitemaps. Fixing page errors, bugs, and broken backlinks.<\/p>\n<p>It\u2019s a full-time job if you don\u2019t know where to look. Well, it\u2019s often a full-time job even when you do!<\/p>\n<p>Then there is\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/keyword-and-phrase-research\/\">keyword analysis<\/a>. Everything in SEO starts with this.<\/p>\n<p>What relevant, high rewarding keywords and key phrases do you want your business to show up for?<\/p>\n<p>After all, how can you hit the target when you don\u2019t know what you\u2019re aiming for?<\/p>\n<p>How are performing now? How does this stack up against your competition?<\/p>\n<p>Only by keeping tabs on this range of data can you stay one step ahead.<\/p>\n<p>Get it right and you\u2019ll gain more customers through your website, increase traffic and offer a great-looking and fast experience for your visitors.<\/p>\n<p><em><strong>Making your site technically and structurally easy to view for search engines will help improve your online presence.<\/strong><\/em><\/p>\n<p>Again, dual reward for the same activity.<\/p>\n<p><em>Two birds, one song.<\/em><\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-4oa7v8-b4f90d1edeca94eb97b815934f4c9dfd hr-invisible avia-builder-el-35 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k79rp1t3-820c7751db7146277f9fc4181c3948f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><em>What can I do to optimise my website?<\/em><\/h3>\n<ul>\n<li><em><strong>Crawlability<\/strong> &#8211;\u00a0Make sure your website is indexed and submit a site map to the search engines. Ensure search engines are able to effectively crawl the entire website.<\/em><\/li>\n<li><em><strong>Fix issues<\/strong> &#8211; Be sure to fix any bugs and errors that appear over time. Explore internal links to make sure they\u2019re not broken.<\/em><\/li>\n<li><em><strong>Security<\/strong> &#8211;\u00a0Ensure your website is kept safe with SSL, the latest updates, and secure passwords.<\/em><\/li>\n<li><em><strong>Monitor<\/strong> &#8211;\u00a0Monitor any backlinks that link to your website and request that they\u2019re updated accordingly.<\/em><\/li>\n<li><em><strong>Keywords<\/strong> &#8211;\u00a0Check what keywords you rank for and compare this with your competition.<\/em><\/li>\n<li><em><strong>Compare<\/strong> &#8211;\u00a0Compare the cost of paid advertising to see if that could be a suitable alternative to get more sales. Or just feel smug at the amount you\u2019re saving with your organic efforts.<\/em><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be\">\n.flex_column.av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jmlwbl-2e6ffd5bd9673274c24b936f6e89c5be av_one_fifth  avia-builder-el-27  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ld0v7lry-c392d44f113a23f3a95393a7ab6f3ee7\">\n.avia-section.av-ld0v7lry-c392d44f113a23f3a95393a7ab6f3ee7{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-ld0v7lry-c392d44f113a23f3a95393a7ab6f3ee7 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32640'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-29  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l4m5b0az-4240910990aedf74ae637fece84d79d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Want to now how your website is performing and could be improved?<\/strong><\/h2>\n<p style=\"text-align: center;\">Request your free SEO audit by completing the simple form and we\u2019ll send you what we find out.<\/p>\n<p style=\"text-align: center;\">Then if you\u2019d like, we can discuss what needs to happen to give your website more uppity bang and make it <strong>rankwoosh<\/strong>!<\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-krpv8u7b-6bf9ad67813b29546375ffa7ffbf0f8e avia-buttonrow-center  avia-builder-el-31  el_after_av_textblock  el_before_av_hr '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmfig0-6ace5664bcd89ad071d8f0004ce1ee9d\">\n#top #wrap_all .avia-button.av-jmfig0-6ace5664bcd89ad071d8f0004ce1ee9d{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/website-design\/audit\/'  class='avia-button av-jmfig0-6ace5664bcd89ad071d8f0004ce1ee9d avia-icon_select-no avia-size-large avia-color-theme-color'  ><span class='avia_iconbox_title' >FREE SEO AUDIT<\/span><\/a>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810\">\n#top .hr.hr-invisible.av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k7jsjhec-9c6e2321324926c8b1f22017ce94f810 hr-invisible  avia-builder-el-32  el_after_av_buttonrow  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-32640'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot to think about when it comes to SEO. So we\u2019ve put together our top 3 most effective SEO habits that you should do on a regular basis.<\/p>\n","protected":false},"author":21,"featured_media":32642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13,80],"tags":[],"class_list":["post-32640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-websites"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=32640"}],"version-history":[{"count":8,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32640\/revisions"}],"predecessor-version":[{"id":34142,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/32640\/revisions\/34142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/32642"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=32640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=32640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=32640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}