{"id":34460,"date":"2024-10-13T07:30:49","date_gmt":"2024-10-12T18:30:49","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=34460"},"modified":"2024-10-01T10:43:33","modified_gmt":"2024-09-30T21:43:33","slug":"create-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/create-marketing-plan\/","title":{"rendered":"How to create a Marketing Plan"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34460'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m0ylozec-ba2e927eb79b291dd0160c261ad1ccd9\">\n.avia-image-container.av-m0ylozec-ba2e927eb79b291dd0160c261ad1ccd9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m0ylozec-ba2e927eb79b291dd0160c261ad1ccd9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m0ylozec-ba2e927eb79b291dd0160c261ad1ccd9 av-styling- avia-align-center  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34462 avia-img-lazy-loading-not-34462 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1.jpg\" alt='Create a marketing plan' title='marketing-plan-1920x1080-high-1030x579'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1.jpg 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1-300x169.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1-80x45.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1-768x432.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1-705x396.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/marketing-plan-1920x1080-high-1030x579-1-500x281.jpg 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44nf78j-56e6506e8f7632a97ced65c4529d3073\">\n#top .hr.hr-invisible.av-44nf78j-56e6506e8f7632a97ced65c4529d3073{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-44nf78j-56e6506e8f7632a97ced65c4529d3073 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>HOW TO CREATE A MARKETING PLAN<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-5-f384b434abe6b2bf5169860112c23ab7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Introduction to creating your marketing plan<\/h2>\n<p>Implementing marketing tactics without a plan in place can often result in a waste of resources and time.<\/p>\n<p>Being clever and planning out your marketing practices will help your business to market your products and services effectively. Without draining your bank account.<\/p>\n<p>In 5 steps, this article will show you the importance of outlining a marketing plan to achieve your business goals.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m18s3g15-200f9dbd12472d917ddc187d8542868f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What is a marketing plan?<\/h3>\n<p>A marketing plan is a roadmap that outlines marketing tactics which a business can implement over the course of a year, a quarter and month.<\/p>\n<p>It outlines the strategy that will be put into place in order to generate new leads and reach your target audience in order to increase your sales and brand awareness.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vfrmf0-618e1571854226a6dc6b36e9862107f7\">\n.avia-image-container.av-vfrmf0-618e1571854226a6dc6b36e9862107f7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vfrmf0-618e1571854226a6dc6b36e9862107f7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vfrmf0-618e1571854226a6dc6b36e9862107f7 av-styling- avia-align-center  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34465 avia-img-lazy-loading-not-34465 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan.jpg\" alt='The Marketing Plan' title='image-1-marketing-plan'  height=\"596\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan-300x225.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan-80x60.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan-768x576.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan-705x529.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-1-marketing-plan-500x375.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m0yluc3p-1b7e0f5186a1cb4e7d27f196a2dad033 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h3>Importance of a marketing plan<\/h3>\n<p>One of the major benefits of having a marketing plan integrated into your business plan is that it helps to\u00a0<a href=\"https:\/\/articles.bplans.com\/how-to-define-your-target-market\/\" target=\"_blank\" rel=\"noopener\">identify a businesses target market and the audience\u2019s demographics<\/a>.<\/p>\n<p>Integrate a marketing plan into your business to help you focus your resources, while still carrying out your marketing activities during a period of economic downturn.<\/p>\n<p>By doing this you can remain in front of your target audience, while also staying connected with customers.<\/p>\n<p>It will help you to tailor your marketing efforts in order to, not only reach your target audience, but to also generate business.<\/p>\n<p><b><i>So how do you create a bullet-proof marketing plan?\u00a0<\/i><\/b><\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tzqc58-38bdce4ce3b51ceb1dd5d62e71356ce0\">\n#top .hr.hr-invisible.av-tzqc58-38bdce4ce3b51ceb1dd5d62e71356ce0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tzqc58-38bdce4ce3b51ceb1dd5d62e71356ce0 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m18s6g5y-dd5fedcbf7e43197e4cabc406bfc2046 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h2>Step 1. Determine goals and objectives\u2026<\/h2>\n<p>First and foremost, outline your business goals and the objectives you wish to achieve from your marketing strategies.<\/p>\n<p>Use the\u00a0<a href=\"https:\/\/www.trewmarketing.com\/smartmarketingblog\/best-practices\/five-critical-steps-to-developing-a-marketing-plan\">SMART Technique<\/a>\u00a0to establish what you hope to get out of your marketing activities.<\/p>\n<p>Determining your goals and objectives will help you to focus your efforts on marketing activities that will benefit your business and help you to meet these goals.<\/p>\n<h3>Value proposition &amp; mission statement<\/h3>\n<p>Before outlining your business objectives and goals, it is essential that you are aware and understand your company\u2019s mission statement and value proposition.<\/p>\n<p>Your mission statement should be concise and succinct. It is a summary of the aims and values that the company or organisation upholds.<\/p>\n<p>It is important to outline your mission statement when creating your marketing plan.<\/p>\n<p>This will help you to be aware of what you hope to achieve through your marketing practices.<\/p>\n<p>Similarly, a value proposition is the promise that a business makes to their customers when they purchase a product or service from them.<\/p>\n<p>It summarises why a consumer should buy your products and services.\u00a0This is of paramount importance when creating your marketing plan.<\/p>\n<p>Your value proposition is a powerful tool which aids in driving sales and increasing your customer base.<\/p>\n<p>Your value proposition provides your business with the opportunity to influence your customers\u2019 decision making processes and this is\u00a0<a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/strategy\/value-proposition\/#:~:text=Importance%20of%20a%20Value%20Proposition&amp;text=Since%20the%20proposition%20provides%20a,and%20build%20a%20customer%20base\" target=\"_blank\" rel=\"noopener\">why it should be integrated<\/a>\u00a0into your marketing plan.<\/p>\n<h3>Run SWOT Analysis<\/h3>\n<p>Strategically analyse and identify the strengths, weaknesses, opportunities and threats related to your business with a SWOT analysis.<\/p>\n<p>This technique is worthwhile when creating your marketing plan as it works to your business\u2019 advantage.<\/p>\n<p>It shows you exactly where you excel and where there is room for improvement.<\/p>\n<p>By running a SWOT analysis you can reduce the chances of your business failing by understanding the areas that require enhancing.<\/p>\n<p>Develop a SWOT analysis to help you to\u00a0<a href=\"https:\/\/www.mindtools.com\/pages\/article\/newTMC_05.htm\" target=\"_blank\" rel=\"noopener\">eliminate and correct any shortcomings which you may have otherwise been unaware of<\/a>.<\/p>\n<p>Identify your strengths and opportunities to allow you to capitalise on and fortify your business as a key player within the market.<\/p>\n<p>While analysing your weaknesses and threats, it can help you to understand what needs to be done in order to give your business that competitive advantage and strengthen your business going forward.<\/p>\n<p>But how do you put your SWOT Analysis into action? Check out\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=exm9uAKYkl0\" target=\"_blank\" rel=\"noopener\">this video by the Virtual Strategist which shows you the ins and outs of this technique.<\/a><\/p>\n<p><b><i>And to make it even easier for you, we have attached below a free downloadable resource which will help you to plot out your own SWOT analysis.<\/i><\/b><\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m18s7wvt-bd3cd65a2c28909d263bb92b5e1fa9b6\">\n.avia-image-container.av-m18s7wvt-bd3cd65a2c28909d263bb92b5e1fa9b6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m18s7wvt-bd3cd65a2c28909d263bb92b5e1fa9b6 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-m18s7wvt-bd3cd65a2c28909d263bb92b5e1fa9b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m18s7wvt-bd3cd65a2c28909d263bb92b5e1fa9b6 av-styling- av-img-linked avia-align-center  avia-builder-el-15  el_after_av_textblock  el_before_av_hr  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/SWOT-Template.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Free-SWOT-Marketing-Download'><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Download<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34468 avia-img-lazy-loading-not-34468 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download.png\" alt='SWOT Anaylsis' title='Free-SWOT-Marketing-Download'  height=\"1284\" width=\"1926\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download.png 1926w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-300x200.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-1030x687.png 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-80x53.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-768x512.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-1536x1024.png 1536w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-1500x1000.png 1500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-705x470.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Free-SWOT-Marketing-Download-500x333.png 500w\" sizes=\"(max-width: 1926px) 100vw, 1926px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ww8t8-67d3136452c752935eca0580ca7a165a\">\n#top .hr.hr-invisible.av-10ww8t8-67d3136452c752935eca0580ca7a165a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-10ww8t8-67d3136452c752935eca0580ca7a165a hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m0ylwp34-f3ba0e144447919e127799f391d0563b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h2>Step 2. Determine your target market<\/h2>\n<p>Use your marketing plan to help you to identify your target market.\u00a0<em><strong>Who they are? Where are they? And why they would want to use your product or service.<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/smallbusiness.chron.com\/identifying-target-market-important-company-76792.html\" target=\"_blank\" rel=\"noopener\">Identifying your target audience helps your business to develop effective marketing communications<\/a>.<\/p>\n<p>This cohort of people often share similar needs or characteristics that your business aligns with.<\/p>\n<p>Your target market is often the end users that are most likely to purchase your products or services.<\/p>\n<h3>Understand your customer and define buyer personas<\/h3>\n<p>A buyer persona is a research-based profile that helps to\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2020\/04\/17\/seven-ways-to-identify-your-ideal-client\/?sh=341dd6e74c21\" target=\"_blank\" rel=\"noopener\">define your ideal customer<\/a>.<\/p>\n<p>Buyer personas describe who your ideal customer is, what challenges they face and how they make decisions.<\/p>\n<p>Develop personas for your business to\u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/2989\/inbound-marketing-vs-outbound-marketing.aspx\" target=\"_blank\" rel=\"noopener\">ensure that all of your marketing activities both inbound and outbound are serving your customers\u2019 needs<\/a>.<\/p>\n<p>To create a buyer persona follow these three points\u2026<\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m0ylvvsw-b5ac32742b74edc8abf80b38fe202320\">\n.avia-image-container.av-m0ylvvsw-b5ac32742b74edc8abf80b38fe202320 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m0ylvvsw-b5ac32742b74edc8abf80b38fe202320 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m0ylvvsw-b5ac32742b74edc8abf80b38fe202320 av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34473 avia-img-lazy-loading-not-34473 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona.jpg\" alt='Identify your customers\u2019 demographics' title='image-2-buyer-persona'  height=\"609\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona-300x230.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona-80x61.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona-768x588.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona-705x540.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-2-buyer-persona-500x383.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1buxux3-40e8062ea0eb83ce09b90e57f39a7f3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h4><b><i>1. Identify your customers\u2019 demographics.\u00a0<\/i><\/b><\/h4>\n<ol>\n<li>Age<\/li>\n<li>Location<\/li>\n<li>Language<\/li>\n<li>Spending power and consumer behaviours<\/li>\n<li>Interests<\/li>\n<li>Challenges<\/li>\n<li>Stage of life<\/li>\n<\/ol>\n<h4><b><i>2. Identify your customers\u2019 pain points.<\/i><\/b><\/h4>\n<p>Figure out the issues and problems that face your target customer.<\/p>\n<p>What barriers are in their way and what issues are they facing when it comes to the types of products and services that you offer?<\/p>\n<p>Use social media to listen to their complaints and engage in sentiment analysis.\u00a0 Social listening can help you learn a lot about your target market.<\/p>\n<p>Learn about their issues to help improve your customer experience, while also tapping into the elements that they like about your competitor\u2019s business.<\/p>\n<p>It is a great way to improve your overall customer experience to engage your ideal customer.<\/p>\n<h4><b><i>3. Identify how you can resolve these pain points.<\/i><\/b><\/h4>\n<p>Listen to your customers\u2019 issues and adjust to meet their needs.<\/p>\n<p>Pivoting to resolve your target market\u2019s needs will help your business win the attention and business of those that you are trying to reach.<\/p>\n<p>Alter your thinking and consider how your products and service can make your customers\u2019 lives easier or better.<\/p>\n<p>Understanding this will help you to tailor your marketing strategies accordingly in order to appeal to this audience\u2019s senses and grow your business.<\/p>\n<h3><b>Positioning as a factor in your Marketing Plan<\/b><\/h3>\n<p>Determine how customers perceive your brand within the marketplace.<\/p>\n<p>Take control of the narrative and align your brand with the customers that you are trying to reach.<\/p>\n<p>Through developing compelling branding and a strong marketing message, you can clearly communicate how you want to be perceived by your audience.<\/p>\n<p>Implement the\u00a0<em><strong>4P\u2019s: promotion, price, place and product<\/strong><\/em>, to identify how you want to be perceived.<\/p>\n<p>Strategically marketing your brand in a certain way to create and establish a recognisable brand image in the minds of your audience is the ultimate goal.<\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1buzswd-c2f22bc4dd298f49c06f181b11c73453\">\n.avia-image-container.av-m1buzswd-c2f22bc4dd298f49c06f181b11c73453 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1buzswd-c2f22bc4dd298f49c06f181b11c73453 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1buzswd-c2f22bc4dd298f49c06f181b11c73453 av-styling- avia-align-center  avia-builder-el-21  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34474 avia-img-lazy-loading-not-34474 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps.jpg\" alt='' title='Image-3-4-ps'  height=\"789\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps.jpg 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-300x298.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-80x80.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-768x762.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-36x36.jpg 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-180x180.jpg 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-705x700.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/Image-3-4-ps-500x496.jpg 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m1buz8h9-fabad535cc5f4052e05e510ccf737ce4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h2><b>Step 3. Determine your marketing budget<\/b><\/h2>\n<p>Have a marketing budget in place before you begin to plan your marketing activities.<\/p>\n<p>Take into account all costs associated with marketing your business.<\/p>\n<p>Include everything from marketing tools to website maintenance expense, graphic design to paid advertising, just to name a few.<\/p>\n<p>Create a marketing budget in order to keep you financially on track.<\/p>\n<p>This will benefit you in the long run as you can reallocate funds if some campaigns prove to be more viable than others.<\/p>\n<h2><b>Step 4. Analyse your market and competitors \u2013 competitive analysis<\/b><\/h2>\n<p>Create a<a href=\"https:\/\/blog.digimind.com\/en\/competitive-intelligence\/5-benefits-of-conducting-a-competitive-analysis\" target=\"_blank\" rel=\"noopener\">\u00a0competitive analysis to determine the strengths and weaknesses of your competitors<\/a>\u00a0in relation to your own business.<\/p>\n<p>Applying these insights from a competitive analysis to your own marketing plan will help you to identify strengths and weaknesses that relate to your brand\u2019s health, community management and content strategy.<\/p>\n<p>This is vital to your brand\u2019s success within the market as it allows you to improve your marketing activities in order to increase your lead generation and customer acquisition.<\/p>\n<p>Run a competitive analysis to help you fine tune your unique selling point.<\/p>\n<p>Differentiating your business from your competitors will help you to get in front of your target market and make your brand more memorable among this cohort.<\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m0ylybpg-e6631a9470cbab29575324f9ad5f8ede\">\n.avia-image-container.av-m0ylybpg-e6631a9470cbab29575324f9ad5f8ede img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m0ylybpg-e6631a9470cbab29575324f9ad5f8ede .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m0ylybpg-e6631a9470cbab29575324f9ad5f8ede av-styling- avia-align-center  avia-builder-el-24  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34475 avia-img-lazy-loading-not-34475 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis.png\" alt='Competitive Analysis' title='image-4-competitive-analysis'  height=\"417\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis.png 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis-300x157.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis-80x42.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis-768x403.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis-705x370.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-4-competitive-analysis-500x262.png 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m0ylypc4-6f0a1d8ab18ea32f200f56ee03c7e9f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h2><b>Step 5. Determine your Marketing Strategies<\/b><\/h2>\n<p>Knowing who your customers are and where they are is half the battle. Actually, more like 80% of the battle.<\/p>\n<p>Use the insights gathered from your marketing plan to tactically choose your marketing activities.<\/p>\n<p>You should choose your marketing strategies with your buyer persona in mind.<\/p>\n<h3><b>Marketing strategies that work best for your business<\/b><\/h3>\n<p>Determine which marketing practices will be most effective for you and your business when reaching your target market.<\/p>\n<p>Having a blended marketing strategy which incorporates both traditional and digital marketing methods will help you to reach a wider audience.<\/p>\n<p>Everything from your website, to social media marketing to traditional print advertising, will help your brand to improve its recognition among your audience.<\/p>\n<p>As your recognisability increases across these marketing channels your audience will instinctively and subconsciously choose your brand when in need of your services.<\/p>\n<p>However, remember there is no point wasting your marketing budget on activities that will not result in a return on your investment.<\/p>\n<p>Be tactical.\u00a0Choose strategies and platforms\u00a0that will help you to get in front of the right people, and do not waste your resources engaging in strategies that will not benefit your business.<\/p>\n<p><em><strong>If you need help determining the best strategies for your business, get in touch with your\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\" target=\"_blank\" rel=\"noopener\">local Nettl studio<\/a> and we would be happy to help you.<\/strong><\/em><\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m0yn62xt-a5f158716c3ca1886e500c9a9438084f\">\n.avia-image-container.av-m0yn62xt-a5f158716c3ca1886e500c9a9438084f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m0yn62xt-a5f158716c3ca1886e500c9a9438084f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m0yn62xt-a5f158716c3ca1886e500c9a9438084f av-styling- avia-align-center  avia-builder-el-27  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34476 avia-img-lazy-loading-not-34476 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch.png\" alt='Blended approach to marketing and advertising' title='image-5-blended-appraoch'  height=\"457\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch.png 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch-300x172.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch-80x46.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch-768x441.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch-705x405.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/image-5-blended-appraoch-500x287.png 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-531c389f1d8d94b240a7993d33000b5f\">\n#top .hr.hr-invisible.av-av_hr-531c389f1d8d94b240a7993d33000b5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-531c389f1d8d94b240a7993d33000b5f hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<br \/>\n<section  class='av_textblock_section av-m0ym10bg-e787df1734d4dadc1a33ccd252a5f83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><section class=\"av_textblock_section av-lysixuvb-8865c7ece80ec10a871122b60083c954 \">\n<div class=\"avia_textblock\">\n<h2><b>Conclusion to Creating a Marketing Plan<\/b><\/h2>\n<p><em><strong>Re-evaluate, Re-evaluate, Re-evaluate!\u00a0<\/strong><\/em><\/p>\n<p>This should really be a 6th step \u2013 because it is THAT important.<\/p>\n<p>Remember to evaluate \u2013 see what is working, what isn\u2019t. Business is constantly changing, so adapt with it.<\/p>\n<p>It is important to review your marketing plan not only monthly, but quarterly and yearly.<\/p>\n<p>Make sure that the campaigns that you are putting out are effective and they are proving to be beneficial for your business.<\/p>\n<p>If you are in need of any assistance in creating a marketing plan or planning your marketing your business, get in touch with your\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\" target=\"_blank\" rel=\"noopener\">local Nettl studio<\/a>.<\/p>\n<p>We would love to have a coffee with you and learn more about your business.<\/p>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2441utf-85257ad06b408c0f94b347c6cc965af4\">\n#top .hr.hr-invisible.av-2441utf-85257ad06b408c0f94b347c6cc965af4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2441utf-85257ad06b408c0f94b347c6cc965af4 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-206c2d031a4c9ef7fb5bb685739cfca9-wrap avia-button-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nz\/studio-locator\/'  class='avia-button av-jinlazj9-206c2d031a4c9ef7fb5bb685739cfca9 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center av-icon-on-hover avia-color-theme-color'  ><span class='avia_iconbox_title' >Contact your local Nettl studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34460'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Start strong now with a solid MARKETING PLAN! We&#8217;ve got all the insights you need to set your goals and create a winning strategy&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-34460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=34460"}],"version-history":[{"count":13,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34460\/revisions"}],"predecessor-version":[{"id":34615,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34460\/revisions\/34615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/34462"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=34460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=34460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=34460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}