{"id":34616,"date":"2024-10-15T16:00:23","date_gmt":"2024-10-15T03:00:23","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=34616"},"modified":"2024-11-11T10:32:32","modified_gmt":"2024-11-10T21:32:32","slug":"driving-online-sales","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/driving-online-sales\/","title":{"rendered":"Driving Online Sales"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29n9hkb-82a6b57fe522436ad7db8e338159af94\">\n.avia-section.av-m29n9hkb-82a6b57fe522436ad7db8e338159af94{\nbackground-repeat:repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-tile-1080x630.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m29n9hkb-82a6b57fe522436ad7db8e338159af94 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34620 avia-img-lazy-loading-not-34620 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-text-web.png\" alt='' title='driving-sales-text-web'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-text-web.png 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-text-web-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-text-web-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-text-web-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/driving-sales-text-web-180x180.png 180w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-3ilho6w-df4d3349103b168b55a67b9aa118e533 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34616'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-24q2wc8-0eae85162911305acd5bc21e08b3bb3a av_one_fifth  avia-builder-el-4  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1liyxbs-a05fac5ed3a27d0ca4ac5f17f1406af8 av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>DRIVING ONLINE SALES<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sttfa0-cca462d8810cd81351021adf5a65b455\">\n#top .hr.hr-invisible.av-sttfa0-cca462d8810cd81351021adf5a65b455{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-sttfa0-cca462d8810cd81351021adf5a65b455 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-5-f384b434abe6b2bf5169860112c23ab7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>10 actionable tips for digital success<\/h2>\n<p>Your virtual storefront is as important as the physical one. Perhaps more. But you can have the best window dresser this side of Fifth Avenue. If you don\u2019t signpost the punters to the point of sale, you\u2019ll be lucky to ship a sausage.<\/p>\n<p>So whether you\u2019re gearing up for the festive holiday season or navigating the e-commerce landscape throughout the year, boosting online sales is a perpetual goal.<\/p>\n<p>To help all you goal-getters, we\u2019re about to explore 10 actionable strategies to drive sales, with practical tips for your digital success.<\/p>\n<ol>\n<li><a href=\"#start-selling\"><em><strong>Start selling online<\/strong><\/em><\/a><\/li>\n<li><a href=\"#update-gbp\"><em><strong>Update your Google Business Profile<\/strong><\/em><\/a><\/li>\n<li><a href=\"#list-products\"><em><strong>List your products on Google for free<\/strong><\/em><\/a><\/li>\n<li><a href=\"#list-products-gbp\"><em><strong>Add products to Google Business Profile<\/strong><\/em><\/a><\/li>\n<li><a href=\"#email-marketing\"><em><strong>Email your previous clients<\/strong><\/em><\/a><\/li>\n<li><a href=\"#remarketing\"><em><strong>Leverage remarketing<\/strong><\/em><\/a><\/li>\n<li><a href=\"#ugc\"><em><strong>Utilise user-generated content<\/strong><\/em><\/a><\/li>\n<li><a href=\"#competition\"><em><strong>Run a competition on social<\/strong><\/em><\/a><\/li>\n<li><a href=\"#flash-sale\"><em><strong>Promote limited-time offers<\/strong><\/em><\/a><\/li>\n<li><a href=\"#post-something\"><em><strong>Post something<\/strong><\/em><\/a><\/li>\n<\/ol>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2fi9irc-05aca7371ef9fc3b2f1fc24511db9f60 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34616'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ytn22g-b2b6e1b523dd910a31b18fa7d0d13b5c av_one_fifth  avia-builder-el-11  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-2wmyb5k-c625d3346d2b15f6c5e0466f2cd6f846 av_three_fifth  avia-builder-el-12  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vfrmf0-f01c9b37792ef20e1f5f3ac21b0c628f\">\n.avia-image-container.av-vfrmf0-f01c9b37792ef20e1f5f3ac21b0c628f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-vfrmf0-f01c9b37792ef20e1f5f3ac21b0c628f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-vfrmf0-f01c9b37792ef20e1f5f3ac21b0c628f av-styling- av-img-linked avia-align-center  avia-builder-el-13  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34623 avia-img-lazy-loading-not-34623 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/open-900-845x600.jpg\" alt='' title='open-900'  height=\"600\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/open-900-845x600.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/open-900-260x185.jpg 260w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zffit4-766ee97eea74fbaa93fc544f326cda3a\">\n#top .hr.hr-invisible.av-zffit4-766ee97eea74fbaa93fc544f326cda3a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zffit4-766ee97eea74fbaa93fc544f326cda3a hr-invisible  avia-builder-el-16  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m0yluc3p-820f258a73400a26da02711e08711c64 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Start Selling Online<\/h2>\n<p>If you already have an ecommerce store, skip to the next tactic. If not, your journey begins here.<\/p>\n<p>You can get started with just a handful of products, or with thousands. But building a well optimised web shop could be the single most impactful thing you could do for your business if you\u2019re not already tapping into this thriving marketplace.<\/p>\n<p>By embracing the opportunities offered by ecommerce, small businesses can access a wider online market and significantly boost their sales.<\/p>\n<p>We can\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/ecommerce\/\">help you choose<\/a>\u00a0the best platform to launch your ecommerce enterprise.<\/p>\n<ul>\n<li><strong><em>Use a user-friendly e-commerce platform for a seamless shopping experience.<\/em><\/strong><\/li>\n<li><strong><em>Implement secure payment gateways to build trust with online shoppers.<\/em><\/strong><\/li>\n<li><strong><em>Clearly display product information, pricing, and shipping details on your website.<\/em><\/strong><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-97vraw-c215a36a4cc6f7cf662820e4a1096fa5 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34616'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-20sbl7c-d2e9696fa9e462def036206c882d741f av_one_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-69hli0-2bd2312e8b90f856d2f0005882b61678 av_three_fifth  avia-builder-el-20  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29vns7e-db0543de484f1c8801d78e1dd22b5aae\">\n.avia-image-container.av-m29vns7e-db0543de484f1c8801d78e1dd22b5aae img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29vns7e-db0543de484f1c8801d78e1dd22b5aae .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29vns7e-db0543de484f1c8801d78e1dd22b5aae av-styling- avia-align-center  avia-builder-el-21  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34626 avia-img-lazy-loading-not-34626 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/google-business-profile-900-845x600.jpg\" alt='' title='google-business-profile-900'  height=\"600\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/google-business-profile-900-845x600.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/google-business-profile-900-260x185.jpg 260w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4akqtfc-6c1a815e6e76770406573eb7e2327d39\">\n#top .hr.hr-invisible.av-4akqtfc-6c1a815e6e76770406573eb7e2327d39{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4akqtfc-6c1a815e6e76770406573eb7e2327d39 hr-invisible  avia-builder-el-23  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-d2ym7s-b1f8596960dee9fac3a98a7c9821e935 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Update Your Google Business Profile<\/h2>\n<p>Imagine a treasure map leading potential customers directly to your virtual chest of wonders.<\/p>\n<p>That\u2019s the magic of a well-maintained Google Business Profile.<\/p>\n<p>Keep it updated with accurate business hours, location details, and contact information.<\/p>\n<p>Encourage customers to leave reviews, and take advantage of the Updates feature to share updates, promotions, and exciting news.<\/p>\n<p>Essential for \u2018clicks and mortar\u2019 type enterprises, if people are searching locally for what you do online, you can\u2019t afford to skimp here.<\/p>\n<ul>\n<li><em><strong>Keep business hours, location, and contact information up to date.<\/strong><\/em><\/li>\n<li><em><strong>Encourage customers to leave reviews on your Google Business page.<\/strong><\/em><\/li>\n<li><em><strong>Utilise the updates feature to share products, promotions, and announcements.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-1fhu508-f8f6e168b4c827b681afc0815d573e5e main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34616'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-m2da0o-472bb0094b34315719c0bd8f76fe7ee4 av_one_fifth  avia-builder-el-26  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1a2bdy0-29d27e35d12ba9cfc418187491d2a98f av_three_fifth  avia-builder-el-27  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fhl6qg-8d786690d7b7f2ed80b79aa16a713961\">\n.avia-image-container.av-fhl6qg-8d786690d7b7f2ed80b79aa16a713961 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-fhl6qg-8d786690d7b7f2ed80b79aa16a713961 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fhl6qg-8d786690d7b7f2ed80b79aa16a713961 av-styling- av-img-linked avia-align-center  avia-builder-el-28  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/SWOT-Template.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='santa-hats-dogs-900'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34628 avia-img-lazy-loading-not-34628 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/santa-hats-dogs-900-845x600.jpg\" alt='' title='santa-hats-dogs-900'  height=\"600\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/santa-hats-dogs-900-845x600.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/santa-hats-dogs-900-260x185.jpg 260w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/a><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-30  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-wcc1bs-42e322f5805c48f75ddba2f39116c807 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>List your products on Google for free!<\/h2>\n<p>Picture your products on the digital shelves of the world\u2019s largest marketplace.<\/p>\n<p>That\u2019s the reality of popping your products on Google. And the best part is it\u2019s completely free.<\/p>\n<p>Online retailers of any size can add their inventory using Google Merchant Centre, or a platform like WooCommerce.<\/p>\n<p>This means your products could be displayed on Google\u2019s Shopping Tab, Google Search, or Google Images. For free.<\/p>\n<ul>\n<li><em><strong>Optimise product titles, descriptions, and images for better visibility.<\/strong><\/em><\/li>\n<li><em><strong>Leverage a platform to easily manage, update, and submit your product data.<\/strong><\/em><\/li>\n<li><em><strong>Monitor and adjust your product listings based on performance analytics.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-57q8coo-5267cdc0b02abe82e8e908b949fb2377\">\n.flex_column.av-57q8coo-5267cdc0b02abe82e8e908b949fb2377{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-57q8coo-5267cdc0b02abe82e8e908b949fb2377 av_one_fifth  avia-builder-el-32  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='familiarity'  class='avia-section av-5l96sd4-0fa7bef86e3a0e28a169a199bd872cc0 main_color avia-section-default avia-no-border-styling  avia-builder-el-33  el_after_av_section  el_before_av_image  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34616'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bsj6ns-035f45220234bfc8349b97a57441ba06\">\n.flex_column.av-1bsj6ns-035f45220234bfc8349b97a57441ba06{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bsj6ns-035f45220234bfc8349b97a57441ba06 av_one_fifth  avia-builder-el-34  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wetffc-4e51ad624c9801d5a63a75a0cb8edc39\">\n.flex_column.av-4wetffc-4e51ad624c9801d5a63a75a0cb8edc39{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4wetffc-4e51ad624c9801d5a63a75a0cb8edc39 av_three_fifth  avia-builder-el-35  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2myu5qw-4917efdd2c7ec9409bc3e088f5abf82b\">\n.avia-image-container.av-2myu5qw-4917efdd2c7ec9409bc3e088f5abf82b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2myu5qw-4917efdd2c7ec9409bc3e088f5abf82b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2myu5qw-4917efdd2c7ec9409bc3e088f5abf82b av-styling- avia-align-center  avia-builder-el-36  el_before_av_codeblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34633 avia-img-lazy-loading-not-34633 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/watches-switzerland-900-845x684.jpg\" alt='' title='watches-switzerland-900'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/watches-switzerland-900-845x684.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/watches-switzerland-900-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44lmwk8-9ff005564ccf153c8f12ae56b42c7b50\">\n#top .hr.hr-invisible.av-44lmwk8-9ff005564ccf153c8f12ae56b42c7b50{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-44lmwk8-9ff005564ccf153c8f12ae56b42c7b50 hr-invisible  avia-builder-el-38  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m29tu7td-4743f827c146c6591fbee10a658fdb7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>List your products on your Google Business Profile<\/h2>\n<p>While we\u2019re on the subject of displaying products on Google for free, check out this little nugget.<\/p>\n<p>In addition to listing your products on Shopping, Search, and Images, retail businesses have the opportunity to add items to their Google Business Profile.<\/p>\n<p>By listing your products on your Google Business Profile, you create a more immersive experience for potential customers.<\/p>\n<p>They can easily browse through your offerings without navigating away to your website, making the decision-making process smoother and more immediate.<\/p>\n<p>This not only captures attention but also increases the likelihood of converting a searcher into a customer.<\/p>\n<p>So although just one small part of creating a well optimised Google Business Profile but it can be a very fruitful piece.<\/p>\n<ul>\n<li><em><strong>Capture the attention of potential customers searching for businesses like yours.<\/strong><\/em><\/li>\n<li><em><strong>Provide a snapshot of your product range, allowing customers to explore without leaving the page.<\/strong><\/em><\/li>\n<li><em><strong>Organise and categorise the products on your profile so they align with your business goals.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29ryc1u-73fa9fc22bbce87b5a60367b5d3d35d9\">\n.avia-image-container.av-m29ryc1u-73fa9fc22bbce87b5a60367b5d3d35d9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29ryc1u-73fa9fc22bbce87b5a60367b5d3d35d9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29ryc1u-73fa9fc22bbce87b5a60367b5d3d35d9 av-styling- avia-align-center  avia-builder-el-40  el_after_av_textblock  el_before_av_codeblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34635 avia-img-lazy-loading-not-34635 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/email-marketing-900-845x600.jpg\" alt='' title='email-marketing-900'  height=\"600\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/email-marketing-900-845x600.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/email-marketing-900-260x185.jpg 260w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2z9787s-d557f8bba84bd4ded70dcac6e2aa5219\">\n#top .hr.hr-invisible.av-2z9787s-d557f8bba84bd4ded70dcac6e2aa5219{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2z9787s-d557f8bba84bd4ded70dcac6e2aa5219 hr-invisible  avia-builder-el-42  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-r82dlk-a92bf251e724909cf8dd1717fe37530c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Email your previous clients<\/h2>\n<p>Your previous clients are not just a list of email addresses. They are your VIP guests.<\/p>\n<p>First, ensure you have permission to email your customers. Encourage and prompt visitors to opt-in to future marketing updates.<\/p>\n<p>Then harness the impact of email to drive sales and responses. Done well, it still works!<\/p>\n<p>81% of SMBs still rely on email as their primary customer acquisition channel.<\/p>\n<p>49% of people said they\u2019d like to receive promotional emails from their favourite brands.<\/p>\n<ul>\n<li><em><strong>Segment your email list for targeted communication based on past purchases.<\/strong><\/em><\/li>\n<li><em><strong>Send personalised recommendations or exclusive offers to encourage repeat business.<\/strong><\/em><\/li>\n<li><em><strong>Utilise automation for timely follow-ups and re-engagement campaigns.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29snmcf-52024c2da262bb9f441009a452fde7a9\">\n.avia-image-container.av-m29snmcf-52024c2da262bb9f441009a452fde7a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29snmcf-52024c2da262bb9f441009a452fde7a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29snmcf-52024c2da262bb9f441009a452fde7a9 av-styling- avia-align-center  avia-builder-el-44  el_after_av_textblock  el_before_av_codeblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34636 avia-img-lazy-loading-not-34636 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Remarketing-Nettl-900-845x684.gif\" alt='' title='Remarketing-Nettl-900'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Remarketing-Nettl-900-845x684.gif 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Remarketing-Nettl-900-495x400.gif 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tolj94-56e094b988e392c863fe8ac3f26a2dc6\">\n#top .hr.hr-invisible.av-tolj94-56e094b988e392c863fe8ac3f26a2dc6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tolj94-56e094b988e392c863fe8ac3f26a2dc6 hr-invisible  avia-builder-el-46  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1leolrs-66e5591fa590428343d889a6c3cd1e4b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Leverage remarketing<\/h2>\n<p>Ever wondered why that pair of shoes you were eyeing seems to follow you around the internet?<\/p>\n<p>That\u2019s remarketing! In a nutshell, remarketing is a smart online strategy where ads are shown to people who\u2019ve already visited your website. Like a friendly (or rather stalkery actually!) online reminder.<\/p>\n<p>If someone checks out your website but doesn\u2019t make a purchase, your ads can pop up later when they\u2019re browsing other sites or scrolling through social media. It\u2019s a nifty way to keep your brand on their radar.<\/p>\n<ul>\n<li><em><strong>Remind potential customers about your products long after they\u2019ve left your site.<\/strong><\/em><\/li>\n<li><em><strong>Customise your ads based on what visitors viewed on your website.<\/strong><\/em><\/li>\n<li><em><strong>Showcase exclusive discounts or limited-time offers. This might be the nudge they need to make that purchase.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29t2rb3-0ca841a788c6ca3af9cb0cf75b631195\">\n.avia-image-container.av-m29t2rb3-0ca841a788c6ca3af9cb0cf75b631195 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29t2rb3-0ca841a788c6ca3af9cb0cf75b631195 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29t2rb3-0ca841a788c6ca3af9cb0cf75b631195 av-styling- avia-align-center  avia-builder-el-48  el_after_av_textblock  el_before_av_codeblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34638 avia-img-lazy-loading-not-34638 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/zara.png\" alt='' title='zara'  height=\"423\" width=\"750\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/zara.png 750w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/zara-300x169.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/zara-80x45.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/zara-705x398.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/zara-500x282.png 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ttuj08-d578b633eea39860b81d6746987ac6d6\">\n#top .hr.hr-invisible.av-1ttuj08-d578b633eea39860b81d6746987ac6d6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1ttuj08-d578b633eea39860b81d6746987ac6d6 hr-invisible  avia-builder-el-50  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m29pthe3-2fe45fd018f0c4f8944db8510d25719c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Utilise user-generated content<\/h2>\n<p>User-Generated Content (UGC) is the goldmine of authentic promotion.<\/p>\n<p>It\u2019s when your customers become your brand ambassadors by sharing their experiences with your products or services.<\/p>\n<p>Think reviews, case studies, photos, and shoutouts on social media and in newsletters.<\/p>\n<p>It\u2019s not just a marketing tactic, it\u2019s a community builder.<\/p>\n<p>Turn customers into storytellers, creating a ripple effect of positive vibes around your brand.<\/p>\n<ul>\n<li><em><strong>Create a hashtag for your brand and encourage customers to share their experiences.<\/strong><\/em><\/li>\n<li><em><strong>Feature user-generated content on your website and social media.<\/strong><\/em><\/li>\n<li><em><strong>Run campaigns that incentivise customers to submit reviews, photos, or videos.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29t756u-7ed6eb774113c9e8118f03b73c23d7d9\">\n.avia-image-container.av-m29t756u-7ed6eb774113c9e8118f03b73c23d7d9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29t756u-7ed6eb774113c9e8118f03b73c23d7d9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29t756u-7ed6eb774113c9e8118f03b73c23d7d9 av-styling- avia-align-center  avia-builder-el-52  el_after_av_textblock  el_before_av_codeblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34639 avia-img-lazy-loading-not-34639 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/golden-ticket-900-845x600.jpg\" alt='' title='golden-ticket-900'  height=\"600\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/golden-ticket-900-845x600.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/golden-ticket-900-260x185.jpg 260w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnq0jc-f985229440a76529d4e14a2f44078d3c\">\n#top .hr.hr-invisible.av-lnq0jc-f985229440a76529d4e14a2f44078d3c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lnq0jc-f985229440a76529d4e14a2f44078d3c hr-invisible  avia-builder-el-54  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m29r49js-f34f1c92907a2631fc3d5c0c01eea7ae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Run a competition on social<\/h2>\n<p>Running a competition on social media is like creating a virtual celebration where your audience participates for a chance to win prizes.<\/p>\n<p>It\u2019s not just about giveaways. It\u2019s a strategy that can keep your audience hooked and allow for plenty of follow-up activity.<\/p>\n<p>Competitions encourage sharing, commenting, and interaction. All of which contribute to a lively and engaged community around your brand.<\/p>\n<p>This is especially true if the contest includes community engagement to enter \u2013 a naming competition, for example.<\/p>\n<ul>\n<li><em><strong>Choose platforms that align with your target audience.<\/strong><\/em><\/li>\n<li><em><strong>Craft engaging and shareable content for the competition.<\/strong><\/em><\/li>\n<li><em><strong>Include a call-to-action that drives traffic to your website or encourages online purchases.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29r4n2b-2f49fecf719ecd30badaa48d71e5e450\">\n.avia-image-container.av-m29r4n2b-2f49fecf719ecd30badaa48d71e5e450 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29r4n2b-2f49fecf719ecd30badaa48d71e5e450 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29r4n2b-2f49fecf719ecd30badaa48d71e5e450 av-styling- av-img-linked avia-align-center  avia-builder-el-56  el_after_av_textblock  el_before_av_codeblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/SWOT-Template.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='flash-sale-900'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34641 avia-img-lazy-loading-not-34641 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/flash-sale-900-845x506.jpg\" alt='' title='flash-sale-900'  height=\"506\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dd44e0-cbb29d9721f19c4c0314384e928eedc5\">\n#top .hr.hr-invisible.av-3dd44e0-cbb29d9721f19c4c0314384e928eedc5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3dd44e0-cbb29d9721f19c4c0314384e928eedc5 hr-invisible  avia-builder-el-58  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m29r6soo-fbc9ef464c5d214be096e04660cbc5fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Promote a limited-time offer<\/h2>\n<p>A limited time offer, or flash sale, is a short-term promotion where you offer discounts on your products for a brief period. Like Black Friday, for example.<\/p>\n<p>It can turn your online store into a bustling marketplace, creating a sense of urgency that ignites customer interest.<\/p>\n<p>A flash sale isn\u2019t just about selling products; it\u2019s about creating an experience.<\/p>\n<p>It sparks enthusiasm, encourages impulse buying, and fosters a sense of excitement around your brand.<\/p>\n<ul>\n<li><em><strong>Create a sense of urgency with clear expiration dates for promotions.<\/strong><\/em><\/li>\n<li><em><strong>Use countdown timers on your website and in marketing emails.<\/strong><\/em><\/li>\n<li><em><strong>Promote on all channels: Spread the word on your website, email newsletters, and social media platforms to build anticipation. <\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ra3920-07dea0c9ea525f76be15d21645a906bf\">\n.avia-image-container.av-ra3920-07dea0c9ea525f76be15d21645a906bf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ra3920-07dea0c9ea525f76be15d21645a906bf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ra3920-07dea0c9ea525f76be15d21645a906bf av-styling- av-img-linked avia-align-center  avia-builder-el-60  el_after_av_textblock  el_before_av_codeblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/09\/SWOT-Template.pdf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='letter-900'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34650 avia-img-lazy-loading-not-34650 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/letter-900-845x557.jpg\" alt='' title='letter-900'  height=\"557\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5m57wpk-19e0e816050cf5c1fbaa5986ef291860\">\n#top .hr.hr-invisible.av-5m57wpk-19e0e816050cf5c1fbaa5986ef291860{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5m57wpk-19e0e816050cf5c1fbaa5986ef291860 hr-invisible  avia-builder-el-62  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m29rdbwd-cb57eff0a26fb709ae5db719776d47ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Pop something in the post<\/h2>\n<p>Direct mail marketing involves sending physical promotional materials, such as postcards, letters, or packages, directly to your target audience.<\/p>\n<p>But using direct mail isn\u2019t just about sending something. It\u2019s about creating a tangible connection with your audience.<\/p>\n<p>It\u2019s an opportunity to break through the digital noise and offer a unique experience that resonates.<\/p>\n<p>Like sending a personal invitation to engage with your brand in the real world.<\/p>\n<p>Touch is a powerful sense. Direct mail has been proven to be more memorable and trustworthy compared to digital marketing.<\/p>\n<ul>\n<li><em><strong>Tailor your direct mail pieces to reflect your brand personality and speak directly to your audience. <\/strong><\/em><\/li>\n<li><em><strong>Include special promotions or discounts exclusively for your direct mail recipients. <\/strong><\/em><\/li>\n<li><em><strong>Think beyond words. Consider including samples, stickers, or unique packaging to engage multiple senses.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m29q17dh-97e8a1e5f26fd79adf63f6dce8d27c2e\">\n.avia-image-container.av-m29q17dh-97e8a1e5f26fd79adf63f6dce8d27c2e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m29q17dh-97e8a1e5f26fd79adf63f6dce8d27c2e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m29q17dh-97e8a1e5f26fd79adf63f6dce8d27c2e av-styling- av-img-linked avia-align-center  avia-builder-el-64  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34652 avia-img-lazy-loading-not-34652 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/christmas-dog-900-845x601.jpg\" alt='' title='christmas-dog-900'  height=\"601\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/christmas-dog-900-845x601.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/christmas-dog-900-260x185.jpg 260w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-566116g-5a3a42db448fc132047c509c019d9287\">\n#top .hr.hr-invisible.av-566116g-5a3a42db448fc132047c509c019d9287{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-566116g-5a3a42db448fc132047c509c019d9287 hr-invisible  avia-builder-el-65  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-sqjjg8-e6532d2e652d3e01cb6d63f25ebea4fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Not just for Christmas<\/h2>\n<p>As the saying (almost) goes, these marketing tactics are for life! Not just for Christmas.<\/p>\n<p>You can use them all year round to generate more leads and sales for your online store or business.<\/p>\n<p>Hope you found some thought-provoking ideas that you can takeaway and put into action immediately.<\/p>\n<p>Remember to monitor the performance of each tactic, analyse customer feedback and behaviour.<\/p>\n<p>You\u2019ll find a combination of several channels is the most effective way of reaching your target market.<\/p>\n<p>Iterate on your strategies to continuously optimise your online sales efforts.<\/p>\n<p>Don\u2019t forget to let us know how you get on (and of course, if you ever need a hand, we\u2019re here to help).<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-275908-94a794a561cd4b4ec6704f54da2722f4\">\n.flex_column.av-275908-94a794a561cd4b4ec6704f54da2722f4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-275908-94a794a561cd4b4ec6704f54da2722f4 av_one_fifth  avia-builder-el-67  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34616'><div class='entry-content-wrapper clearfix'>\n\n<div  class='avia-button-wrap av-jinlazj9-1-29717bf1e8414c0232f8292d1a8fffe9-wrap avia-button-center  avia-builder-el-69  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/nz\/studio-locator\/'  class='avia-button av-jinlazj9-1-29717bf1e8414c0232f8292d1a8fffe9 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center av-icon-on-hover avia-color-theme-color'  ><span class='avia_iconbox_title' >Contact your local Nettl studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Start strong now with a solid MARKETING PLAN! We&#8217;ve got all the insights you need to set your goals and create a winning strategy&#8230;<\/p>\n","protected":false},"author":28,"featured_media":34711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-34616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=34616"}],"version-history":[{"count":26,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34616\/revisions"}],"predecessor-version":[{"id":34684,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34616\/revisions\/34684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/34711"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=34616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=34616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=34616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}