{"id":34941,"date":"2024-11-04T15:46:28","date_gmt":"2024-11-04T02:46:28","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=34941"},"modified":"2024-11-25T08:45:55","modified_gmt":"2024-11-24T19:45:55","slug":"case-study-the-painters-hub","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/case-study-the-painters-hub\/","title":{"rendered":"CASE STUDY: The Painters Hub"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-370jti5-edd4ce5230441c76cc063b224520783e\">\n.avia-section.av-370jti5-edd4ce5230441c76cc063b224520783e{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Green-Room-Header_Flowers.png);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n.avia-section.av-370jti5-edd4ce5230441c76cc063b224520783e .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section 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decoding=\"async\" fetchpriority=\"high\" class='wp-image-34983 avia-img-lazy-loading-not-34983 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/painters_hub_logo-1.png\" alt='' title='painters_hub_logo'  height=\"208\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/painters_hub_logo-1.png 495w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/painters_hub_logo-1-300x126.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/painters_hub_logo-1-80x34.png 80w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-k8cba5-4394ad1f5e938895fd671667956b30a8 av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2wph2az-f99ebd4649798bfc5505d356ec5a5281\">\n.avia-image-container.av-m2wph2az-f99ebd4649798bfc5505d356ec5a5281 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2wph2az-f99ebd4649798bfc5505d356ec5a5281 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2wph2az-f99ebd4649798bfc5505d356ec5a5281 av-styling- avia-align-left  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34948 avia-img-lazy-loading-not-34948 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-300x300.png\" alt='' title='Dave Bell'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-768x768.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-705x705.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell-500x500.png 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Dave-Bell.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-1pklk59-a578d6c8109836c1d9fce83147f43e7b main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34941'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-18scqal-118b887066bff169db4430eafab08752 av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-piv0v1-8dd6625d5eb30040a1e2f31e79bc5e1d av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-m2wppwlm-d44a0a06ed3c6e3fb55b840dd3d00ceb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>An Interview with Dave Bell<\/strong><\/h2>\n<p><em>The Painters Hub<\/em>, based in the Wellington Region, is a residential decorating company passionate about transforming homes to meet the evolving needs of their clients.<\/p>\n<p>Specialising in both interior and exterior painting, roof painting, and house washing, their skilled team is committed to detailed preparation and precise execution, ensuring each project is beautiful, functional, and enduring.<\/p>\n<p>Owner, Dave Bell (pictured above), talks to us a bit about how Digital Marketing has played a role in his business.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1n3ned9-f19611572ac2175308163aeea44035bb main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34941'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-z5o0ql-cd6e2f5adcca2c718977a2a0ca9cb179 av_one_fifth  avia-builder-el-11  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-wc7r99-ac1efbc3a8a3f46d242fb676e2f6a198 av_three_fifth  avia-builder-el-12  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-m2wp4wxl-9b429d786bba549477c2412a119bbf04 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What inspired you to start your own business?<\/h2>\n<p>My Dad. He had always been an entrepreneur owning multiple businesses. Previous to an earlier decorating business, which I owned with two others, I had always worked for others. It was a wonderful learning journey where I was enabled to learn through my mistakes. In taking some time to reflect on those times I guess I realised how well positioned I was to start <em>The Painters Hub.<\/em><\/p>\n<h2>Can you share some effective marketing strategies that have helped your business attract customers?<\/h2>\n<p>We haven\u2019t relied on any one thing in this space. In building this brand it\u2019s been important to build market awareness through multiple channels like social media, BNI (face to face networking), Google AdWords\/Advertising, customer referral incentives and leaning into our personal networks. The reality is that some of these approaches are more of a long-game approach and others bear fruit much sooner. We must be doing both at the same time. Whilst we need sales conversions now, we also need brand recognition in years to come, which takes years to build into significance.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loqgil-dca4c1d12495bd4c287f1378feda7553\">\n#top .hr.hr-invisible.av-loqgil-dca4c1d12495bd4c287f1378feda7553{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-loqgil-dca4c1d12495bd4c287f1378feda7553 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2wrulll-abe6c7e4cb8a4383766b96c606a8aa49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-34946 lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-768x768.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-705x705.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral-500x500.png 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/TPH-Collateral.png 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-34944 lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-768x768.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-705x705.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing-500x500.png 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Branded-Clothing.png 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m32ejz53-b96ac250514e6b17218932c33f803efb\">\n#top .hr.hr-invisible.av-m32ejz53-b96ac250514e6b17218932c33f803efb{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-m32ejz53-b96ac250514e6b17218932c33f803efb hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2wqipsi-cb4089d5121e966dfeb4433924830d6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How do you differentiate your business?<\/h2>\n<p>We agree with our Google reviews on this \u2013 our communication along with the quality workmanship that we put out. We work with a lot of excellent tradies who are brilliant at their trades, but not so good on the communication side of things. We have customers who invest a lot of money in us, and we think it\u2019s incredibly important to not just provide them a quality finished product, but to provide them comfort and confidence throughout the project with communication.<\/p>\n<h2>What activity do you do to raise brand awareness?<\/h2>\n<p>Again, we don\u2019t do just the one, we do multiple activities a week to raise brand awareness. From the guys wearing well branded work gear, to branded vehicles, to our social media activities and much more. But perhaps our favourite is when we can use the brand to give back to our community. A recent example is getting behind \u2018Nourish at Home\u2019, a charity that supports less fortunate families at Christmas time and ensures that they\u2019re well fed during the festive period. We feel that the brand needs to be associated with helping others.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-34949 lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After.png\" alt=\"\" width=\"500\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After.png 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-768x768.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-705x705.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/10\/Before-and-After-500x500.png 500w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m32emz7b-e6f5d00e16ed2957e417ddf3f573f583\">\n#top .hr.hr-invisible.av-m32emz7b-e6f5d00e16ed2957e417ddf3f573f583{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-m32emz7b-e6f5d00e16ed2957e417ddf3f573f583 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2wqt6bf-6f999021336168e74a00b44b51dcd939 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What tips do you have for making a great impression at a networking event?<\/h2>\n<p>Be well presented in branded gear and be interested in others. Ask questions that best enable them to tell you, their story. Where have they come from, what was the hardest part of their journey, and what was the most rewarding are some good lines of questioning to follow. Networking events for us are an opportunity to build trust and create a good first impression that proves we\u2019re just that little bit different.<\/p>\n<h2>What advice would you give to start-ups or businesses looking to grow?<\/h2>\n<p>Be brave, you\u2019re going to make mistakes and the critical part of that is the lessons that come from those mistakes. For us here at <em>The Painters Hub,<\/em> our evolution and constant improvement comes from our daily lessons. We\u2019re not perfect, we make mistakes, and we make sure that we not only learn from those mistakes, but we also share the lessons with our rivals in the decorating space.<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-qq0y7x-03daef2c8202b27f28bdc43bc434f675 hr-default  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2ws3vq5-20d677996b7b7f2d874088829e8dec6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Contact Dave on:<\/strong><br \/>\n<a href=\"tel:+64276240755\">027 624 0755<\/a><br \/>\nE: <a href=\"mailto:infoattph@gmail.com\">infoattph@gmail.com<\/a><br \/>\n<a href=\"http:\/\/www.paintershub.co.nz\/\">www.paintershub.co.nz<\/a><br \/>\nFacebook: \/ThePaintersHubNZ<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m32ehujs-6556721ccbce9afda7b36b7351a8927e\">\n#top .hr.hr-invisible.av-m32ehujs-6556721ccbce9afda7b36b7351a8927e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m32ehujs-6556721ccbce9afda7b36b7351a8927e hr-invisible  avia-builder-el-22  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-34941'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":34945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-34941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=34941"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34941\/revisions"}],"predecessor-version":[{"id":35098,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/34941\/revisions\/35098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/34945"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=34941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=34941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=34941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}