{"id":35260,"date":"2024-11-18T14:58:30","date_gmt":"2024-11-18T01:58:30","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=35260"},"modified":"2024-11-21T11:41:39","modified_gmt":"2024-11-20T22:41:39","slug":"marketing-budget","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/marketing-budget\/","title":{"rendered":"How to allocate your marketing budget: A 6 step guide"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m2th5g-8ee8f9e8a00ebd93bcf2524cee2b8879\">\n.avia-section.av-m3m2th5g-8ee8f9e8a00ebd93bcf2524cee2b8879{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Allocate-Marketing-Budget-Hero-image.png);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m3m2th5g-8ee8f9e8a00ebd93bcf2524cee2b8879 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35260'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-15q1458-37f282d7384708d8949e28431817a20d av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-nme6jg-abd8e896c0d32eb090470ca540143d27 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m2uuur-86a4bf65622a9154eb1675a5ce08358c\">\n.avia-image-container.av-m3m2uuur-86a4bf65622a9154eb1675a5ce08358c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m2uuur-86a4bf65622a9154eb1675a5ce08358c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m2uuur-86a4bf65622a9154eb1675a5ce08358c av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35263 avia-img-lazy-loading-not-35263 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Allocate-Marketing-Budget-Header-Text-845x363.png\" alt='' title='Allocate Marketing Budget - Header Text'  height=\"363\" width=\"845\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-m3m2vrpw-a08f07f55405b9194e1881e9024bf45f main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  avia-builder-el-last  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35260'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1cugie4-40be12f1c6bc89fda6afdfb30dacbbb3 av_one_fifth  avia-builder-el-5  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-uyuxgc-0ab7150173760d9b8c4467e754253299 av_three_fifth  avia-builder-el-6  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><p><section  class='av_textblock_section av-m3m2wwsu-2321aad565978ec62005145d459813d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><em>approx 9 minute read<\/em><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m3m34hsg-0ef5071fa18bc5ac9f7a9381615f6319 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It\u2019s all about potential<\/h2>\n<p>We all want to maximise the most momentum from our marketing budgets.<\/p>\n<p>But where do we start?<\/p>\n<p>It\u2019s about realising\u00a0<em>the most potential<\/em>\u00a0from a very valuable, very limited, resource.<\/p>\n<p>Choosing where to allocate your marketing budget is one of the most crucial decisions you\u2019ll need to regularly make.<\/p>\n<p>That applies as a start-up, a small business owner, or a marketing manager in an established business.<\/p>\n<p>So, depending on the weather where you are, grab an appropriate refreshment and let\u2019s dive in.<\/p>\n<p>We have lots of bite-sized, actionable advice to share on how to invest your marketing budget wisely.<\/p>\n<p>Let\u2019s begin.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m3a5hn-619269bfd22abfdab8ff13c561cb3cd4\">\n.avia-image-container.av-m3m3a5hn-619269bfd22abfdab8ff13c561cb3cd4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m3a5hn-619269bfd22abfdab8ff13c561cb3cd4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m3a5hn-619269bfd22abfdab8ff13c561cb3cd4 av-styling- avia-align-center  avia-builder-el-9  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35266 avia-img-lazy-loading-not-35266 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg.webp\" alt='' title='money-sweater-900.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/money-sweater-900.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-nxrk70-2c82b6db28b810c2ed9212502a248590 hr-default  avia-builder-el-10  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3m3dh7j-86062da4e5a041d4960677e7dd1f9815 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 1: Establishing your marketing budget<\/h2>\n<p>Before we start spending anything, let\u2019s figure out how much we\u2019ve got to play with.<\/p>\n<p>Establishing a marketing budget can be as straightforward or as complex as you make it.<\/p>\n<p>But here are a few common and simple approaches:<\/p>\n<h4>Percentage of revenue<\/h4>\n<p>A common method is to allocate a percentage of your revenue to marketing.<\/p>\n<p>Established businesses often allocate between 6-12%.<\/p>\n<p>For startups, this might work differently. As you might be in a pre-revenue stage.<\/p>\n<p>In which case you\u2019d be investing a proportion of your seed capital.<\/p>\n<p>Start-ups also often require a bit more to get going.<\/p>\n<p>And so investing 25%+ of the available funding or prospected annual revenue is not unusual.<\/p>\n<h4>Goals and objectives<\/h4>\n<p>Define what you want to achieve. Is it brand awareness, lead generation, or customer retention?<\/p>\n<p>Your goals will influence your budget needs.<\/p>\n<p>Many businesses calculate how many sales \/ orders \/ customers they want and work backwards based on a <em>Cost Per Conversion <\/em>basis.<\/p>\n<p>Whether factual or estimated.<\/p>\n<h4>Market research<\/h4>\n<p>Understand your industry standards.<\/p>\n<p>There are plenty of resources that can offer insights. See what others in your industry are spending.<\/p>\n<p>When it comes to digital marketing, there is software available that can even estimate what your competitors are spending.<\/p>\n<p>If your competitors are going big, you will need to keep up or find clever ways to outsmart them.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-in4kak-5a0eb2ba227f16b5e95894a96cd4a20e\">\n.avia-image-container.av-in4kak-5a0eb2ba227f16b5e95894a96cd4a20e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-in4kak-5a0eb2ba227f16b5e95894a96cd4a20e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-in4kak-5a0eb2ba227f16b5e95894a96cd4a20e av-styling- avia-align-center  avia-builder-el-12  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35270 avia-img-lazy-loading-not-35270 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1.webp\" alt='' title='couple-on-moped-mods-900.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/couple-on-moped-mods-900.jpg-1-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-pexkik-f5eea7ab5dea7602f28d3cb0c3174d62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 2: Identify your target market<\/h2>\n<p>Marketing to everyone is like throwing spaghetti at a wall and hoping it sticks. Instead, get specific.<\/p>\n<h4>Create customer personas<\/h4>\n<p>Develop detailed profiles of your ideal customers. Include demographics, behaviours, and preferences.<\/p>\n<h4>Market segmentation<\/h4>\n<p>Divide your audience into segments based on shared characteristics.<\/p>\n<p>This allows for more targeted and effective marketing.<\/p>\n<p>We have a dedicated section about working out who your ideal customers are, or could be, in our post about\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/digital-marketing-plan\/\">creating a marketing plan.<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m3ruo4-60c2f61b01459f3938c20d982c268cbd\">\n.avia-image-container.av-m3m3ruo4-60c2f61b01459f3938c20d982c268cbd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m3ruo4-60c2f61b01459f3938c20d982c268cbd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m3ruo4-60c2f61b01459f3938c20d982c268cbd av-styling- avia-align-center  avia-builder-el-15  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35272 avia-img-lazy-loading-not-35272 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg.webp\" alt='' title='end-of-trail-sign-900.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/end-of-trail-sign-900.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3m3snam-4b435d8deda37a61543868416b541523 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 3: Optimise your landing page<\/h2>\n<p>Imagine spending a fortune on marketing, only to send people to a dodgy website or an underwhelming store.<\/p>\n<p>Avoid this by ensuring that your <em>CTA<\/em> destination is in tip-top shape:<\/p>\n<h4>Website optimisation<\/h4>\n<p>Make sure your website is user-friendly, fast, and mobile-responsive.<\/p>\n<p>Check out tools like <em>Google Analytics<\/em> to understand where visitors are dropping off.<\/p>\n<h4>Landing pages<\/h4>\n<p>For specific campaigns, create dedicated landing pages that are designed to convert.<\/p>\n<p>They should be clear, concise, and aligned with your ad content. (And more importantly,\u00a0user intent)<\/p>\n<h4>Physical storefront<\/h4>\n<p>Your bricks-and-mortar presence should be enticing, inviting, and reflective of your brand.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m3w68s-bdb36931c7efe2f01025fc06440dab11\">\n.avia-image-container.av-m3m3w68s-bdb36931c7efe2f01025fc06440dab11 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m3w68s-bdb36931c7efe2f01025fc06440dab11 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m3w68s-bdb36931c7efe2f01025fc06440dab11 av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35274 avia-img-lazy-loading-not-35274 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg.webp\" alt='' title='star-reviews-900.jpg'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg-768x513.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg-705x471.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/star-reviews-900.jpg-500x334.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3m3yedq-454940b4e7bd378b924c08caa7bb34ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 4: Manage your online reputation<\/h2>\n<p>Some things never change in business.<\/p>\n<p>Just like 100 years ago, reputation remains\u00a0<strong><em>everything<\/em><\/strong>.<\/p>\n<p>The big difference? Word spreads\u00a0<em><strong>a lot<\/strong><\/em>\u00a0faster now!<\/p>\n<p>So before you launch any campaigns, do what you can to make sure online feedback about your business is ship-shape.<\/p>\n<h4>Reviews and ratings<\/h4>\n<p>Encourage satisfied customers to leave positive feedback on <em>Google, Facebook, TripAdvisor,<\/em> or <em>Trustpilot.<\/em><\/p>\n<p>Address any negative feedback promptly and professionally.<\/p>\n<p><em>If you\u2019d like some more advice on this, our UK partners have a great article that you can check out: <a href=\"https:\/\/www.nettl.com\/uk\/reputation\/\">Online Reputation Management.<\/a><\/em><\/p>\n<p>We have a smart tool that helps you to\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/seo-console-reviews\/\" target=\"_blank\" rel=\"noopener\">manage reviews<\/a>. It\u2019s part of our\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/seo-console\/\" target=\"_blank\" rel=\"noopener\">SEO console<\/a>\u00a0suite.<\/p>\n<p>Plus, if you need a professional polish on your <em>Google Business Profile<\/em> to boost your local rankings, check out\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/business-booster\/\" target=\"_blank\" rel=\"noopener\">Google Business Booster<\/a>.<\/p>\n<h4>Social media presence<\/h4>\n<p>Maintain active and engaging\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>\u00a0profiles.<\/p>\n<p>Share valuable content, respond to comments, and build a community.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m45qwr-135bd2716e1f7e2a5c6f7ae1850064b7\">\n.avia-image-container.av-m3m45qwr-135bd2716e1f7e2a5c6f7ae1850064b7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m45qwr-135bd2716e1f7e2a5c6f7ae1850064b7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m45qwr-135bd2716e1f7e2a5c6f7ae1850064b7 av-styling- avia-align-center  avia-builder-el-21  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35277 avia-img-lazy-loading-not-35277 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg.webp\" alt='' title='team-meeting-900.jpg'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg-768x513.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg-705x471.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/team-meeting-900.jpg-500x334.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3m46sfc-649fbdd5f0bec2708bf0adf950c7078d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 5: Select and prioritise your marketing tactics<\/h2>\n<p>After identifying your target market, it\u2019s time to think about how you will reach them.<\/p>\n<h4>Identify high-ROI channels<\/h4>\n<p>Focus on marketing channels that have proven to deliver a good return on investment.<\/p>\n<p>This might be social media advertising, email marketing, or SEO.<\/p>\n<h4>Omni-channel approach<\/h4>\n<p>Don\u2019t put all your eggs in one basket. Use a mix of physical and digital marketing strategies.<\/p>\n<p>For example, combine local events with online ads.<\/p>\n<h4>Customise for different audiences<\/h4>\n<p>Like catching different fish in different conditions, promoting each of your products and services will require a variety of marketing approaches.<\/p>\n<p>Tailor your tactics to fit each segment of your target market.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m49azw-0b89407ef2115954d8e31f2537ca7f6a\">\n.avia-image-container.av-m3m49azw-0b89407ef2115954d8e31f2537ca7f6a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m49azw-0b89407ef2115954d8e31f2537ca7f6a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m49azw-0b89407ef2115954d8e31f2537ca7f6a av-styling- avia-align-center  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35279 avia-img-lazy-loading-not-35279 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg.webp\" alt='' title='seo-website-how-affected.jpg'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg-768x513.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg-705x471.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/seo-website-how-affected.jpg-500x334.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m3m4bvzf-31fec407fc6e969e1f7eba6ac7d8f1d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-lwgcors7-445c2a4df554a813c5b59838ee45c818 \">\n<div class=\"avia_textblock\">\n<h2><\/h2>\n<h2><\/h2>\n<h2>But how do you prioritise?<\/h2>\n<p>So you\u2019re at a stage where you\u2019ve worked out what you want to say, who you want to say it to, and how you\u2019re gonna get the message out there.<\/p>\n<p>But you could have thousands of ideas. How do you decide where to allocate the budget and which to prioritise?<\/p>\n<p>Time and money are limited resources. Energy and opportunity are just as precious. So we need to choose our path wisely.<\/p>\n<h4>Prioritise based on budget<\/h4>\n<p>Budget allocations vary extremely from industry to industry and business to business.<\/p>\n<p>But as a very broad representation, it\u2019s not unusual for a business to allocate the following percentages to their plan:<\/p>\n<ul>\n<li><strong><em>50% Digital Marketing (Social, Content, SEO, Ads, Email, Affiliates, Influencer Marketing)<\/em><\/strong><\/li>\n<li><strong><em>20% Traditional Print &amp; Display Marketing\u00a0<\/em><\/strong><\/li>\n<li><strong><em>20% Networking, Shows, Events, Promotions, Giveaways, Sponsorships<\/em><\/strong><\/li>\n<li><strong><em>10% Experimental Marketing<\/em><\/strong><\/li>\n<\/ul>\n<p>It\u2019s a good idea to always allocate something for trying new ideas. Plus it\u2019s exciting.<\/p>\n<p>But so as not to get too carried away, a sizeable chunk of your investment should be allocated to the activity you believe is tried and tested.<\/p>\n<p>That leads us to our next point\u2026<\/p>\n<h4>Prioritise based on best chance of success<\/h4>\n<p>Clearly, it makes sense to prioritise activity that you believe will work well.<\/p>\n<p>Perhaps because it\u2019s worked well for you in the past.<\/p>\n<p>If you don\u2019t have previous, then perhaps the confidence can stem from a blatant connection.<\/p>\n<p>For example, when the link between your product, the target market, and the placement opportunity is evident.<\/p>\n<p>A hot-dog franchise taking a stand at a food franchise expo. An ice cream van at the beach.<\/p>\n<p>These aren\u2019t innovative. They\u2019re obvious.<\/p>\n<p>A pickle stand at a cheese rolling contest? Could work. Less obvious.<\/p>\n<p>So it definitely doesn\u2019t mean you shouldn\u2019t also make time to try some things that\u00a0<em><strong>might<\/strong><\/em>\u00a0work.<\/p>\n<p>Just again that it makes sense to start with more surefire things to get some momentum.<\/p>\n<h4>Prioritise based on time<\/h4>\n<p>Some marketing tactics take longer than others to see a return.<\/p>\n<p>Things like Content marketing, SEO, and brand awareness campaigns can take time to deliver.<\/p>\n<p>Networking can take time to build trust and rapport. Events are typically only as successful as the follow-up.<\/p>\n<p>Even PR, print advertising, and direct mail can take weeks.<\/p>\n<p>Although, if you are launching or working in a particular area, then performance can be boosted by the timing and relevance or a door-drop campaign.<\/p>\n<p>That said, selling to existing customers has been proven time and time again to be easier than attracting new ones.<\/p>\n<p>And depending what you do, it can take as many as 12 touch-points before you land that first sale.<\/p>\n<p>You might need quick results. If so, Ads on search and social platforms are often the fastest way to gain momentum.<\/p>\n<p>And even email marketing can offer quick wins\u2026 Again, so long as you\u2019ve already worked on building an audience, of course.<\/p>\n<h4>Mix well and serve<\/h4>\n<p>It should come as no surprise to you that often the best approach is a mix of all the above.<\/p>\n<p>Each consideration is like a different ingredient, with varying measures playing an important part in your recipe.<\/p>\n<p>Your individual marketing cocktail is unlikely to taste exactly like another.<\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-1lvq5fe-76dda7924a20eee5cfcd27f3587a5e96 hr-invisible avia-builder-el-31 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m4ew91-939bcc4fd8f10f5f1eca18d78ff197fb\">\n.avia-image-container.av-m3m4ew91-939bcc4fd8f10f5f1eca18d78ff197fb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m4ew91-939bcc4fd8f10f5f1eca18d78ff197fb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m4ew91-939bcc4fd8f10f5f1eca18d78ff197fb av-styling- avia-align-center  avia-builder-el-26  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35281 avia-img-lazy-loading-not-35281 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png.webp\" alt='' title='chart.png'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-300x300.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-80x80.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-768x768.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-36x36.webp 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-180x180.webp 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-705x705.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/chart.png-500x500.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-27  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1x0w7w-9979d30c60751ef572e4ac8f798c7b49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 6: Monitor and adjust<\/h2>\n<p>Marketing isn\u2019t a set-and-forget activity.<\/p>\n<p>Regularly review your results and tweak your strategies as needed.<\/p>\n<h4>Track performance<\/h4>\n<p>Use tools like <em>Google Analytics<\/em>, social media insights, and email marketing metrics to track the performance of your campaigns.<\/p>\n<h4>Adjust budgets<\/h4>\n<p>If something\u2019s working well, consider investing more in it.<\/p>\n<p>If it\u2019s not delivering results, don\u2019t be afraid to cut your losses and try something new.<\/p>\n<h4>Regular reviews<\/h4>\n<p>Set up monthly or quarterly reviews to assess your overall marketing performance and make necessary adjustments.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m4im7o-4597cc4ec67230e9dcfd888b80bbf3e4\">\n.avia-image-container.av-m3m4im7o-4597cc4ec67230e9dcfd888b80bbf3e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m4im7o-4597cc4ec67230e9dcfd888b80bbf3e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m4im7o-4597cc4ec67230e9dcfd888b80bbf3e4 av-styling- avia-align-center  avia-builder-el-29  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35283 avia-img-lazy-loading-not-35283 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg.webp\" alt='' title='iPad-with-Digital-Marketing-Planners-results-1030x772.jpg'  height=\"772\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg-300x225.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg-80x60.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg-768x576.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg-705x528.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg-500x375.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3m4r5si-8ef0536cd6692dffc2bba12122991653 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-wp149m-336966f6caf248ebb8a8a52336992878 \">\n<div class=\"avia_textblock\">\n<h2>Digital Marketing Gameplan<\/h2>\n<p>Our\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/digital-marketing-plan\/\">Digital Marketing Gameplan<\/a>\u00a0is a quick survey which asks questions about your business and your target market.<\/p>\n<p>Then it will recommend what areas of\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/digital-marketing\/\">Digital Marketing<\/a>\u00a0are worth considering or focusing on.<\/p>\n<p><em><strong>Spoiler alert<\/strong><\/em>\u00a0\u2013 If your website or landing page needs help, as mentioned above, you should definitely start there.<\/p>\n<p>No point leading the horse to water if the water stinks.<\/p>\n<p>From there, we\u2019ll make suggestions based on how quickly you tell us you need results, combined with the geographic area you wish to target.<\/p>\n<h3>Not one size<\/h3>\n<p>However, remember that marketing is not a one-size-fits-all prescription.<\/p>\n<p>Each plan will need to be analysed and tweaked by a real human expert with the benefit of context.<\/p>\n<p>If desired, you have the opportunity to request this at the end of the survey.<\/p>\n<h3>Marketing money matters<\/h3>\n<p>If you\u2019re limited by budget there are still plenty of things you can do.<\/p>\n<p>Get a website live. Order some business cards. Meet people, knock doors, ask friends and family for recommendations.<\/p>\n<p>Be active on social media. Especially LinkedIn. Look into\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/seo-console\/\">SEO console<\/a>\u00a0for a cost-effective way to begin your SEO journey.<\/p>\n<p>For less than $200 a month, you should probably work on all the above, plus using <a href=\"https:\/\/www.nettl.com\/nz\/business-booster\/\">Google Business Booster<\/a>\u00a0to improve your visibility, especially if you offer a local \u2018near me\u2019 type of search that people are looking for.<\/p>\n<p>Our professional\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/seo\/\">SEO packages<\/a> start from $350. However, SEO is a long-term strategy for ongoing sustainable growth.<\/p>\n<p>With a monthly budget of $350-$2500 a month, you can explore a range of professional SEO, Paid Ad, and Social Media services.<\/p>\n<p>A combination of a few different channels is the best way to get early momentum whilst also working towards sustainable levels of success.<\/p>\n<p>Fantastic traction can be achieved in niche or local markets with a respectable budget.<\/p>\n<p>Meanwhile, it\u2019s not unusual for larger businesses looking for national exposure in competitive markets to invest in the region of $5k-$10k per month in their digital marketing efforts.<\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-2557uuy-a252b89228e2cdde4c1d54bc3edb9225 hr-invisible avia-builder-el-39 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m4xf4k-d1eac71bb6fa225a7d4760886dbd8be1\">\n.avia-image-container.av-m3m4xf4k-d1eac71bb6fa225a7d4760886dbd8be1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m4xf4k-d1eac71bb6fa225a7d4760886dbd8be1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m4xf4k-d1eac71bb6fa225a7d4760886dbd8be1 av-styling- avia-align-center  avia-builder-el-32  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35285 avia-img-lazy-loading-not-35285 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg.webp\" alt='' title='different-sizes-900.jpg'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg-768x513.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg-705x471.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/different-sizes-900.jpg-500x334.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-33  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-k6hvjw-3ee64da771e34db20ba4ba591b9f3645 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-wp149m-336966f6caf248ebb8a8a52336992878 \">\n<div class=\"avia_textblock\">\n<h2>Some other bitesize examples<\/h2>\n<p>Let\u2019s bring it all together with some example low-context bite-size budget allocations.<\/p>\n<p>In reality, each example would go into much more detail.<\/p>\n<p>But this exercise is useful to show a rough outline of how different types of businesses might tackle things.<\/p>\n<p>Again, this is just for illustration. It doesn\u2019t mean your allocation should look like this.<\/p>\n<h3>Startup on a Low Budget<\/h3>\n<p><em><strong>Revenue:<\/strong>\u00a0<\/em>&gt; $50,000<br \/>\n<em><strong>Annual Marketing Budget<\/strong><\/em> (15%): $7,500<\/p>\n<p><em><strong>Allocation:<\/strong><\/em><\/p>\n<ul>\n<li><em>Website &amp; content: $2,500<\/em><\/li>\n<li><em>Flyers and stationery $500<\/em><\/li>\n<li><em>Social media ads: $1,500<\/em><\/li>\n<li><em>Launch event: $2,000<\/em><\/li>\n<li><em>Networking: $1,000<\/em><\/li>\n<\/ul>\n<h3>Established small business (e.g. local trade)<\/h3>\n<p><em><strong>Revenue:<\/strong><\/em> $200,000<br \/>\n<em><strong>Annual Marketing Budget<\/strong><\/em> (8%): $16,000<\/p>\n<p><em><strong>Allocation:<\/strong><\/em><\/p>\n<ul>\n<li><em>Local SEO: $3,000<\/em><\/li>\n<li><em>Google ads: $4,000<\/em><\/li>\n<li><em>Social media ads: $3,000<\/em><\/li>\n<li><em>Direct mail and referral schemes: $1,000<\/em><\/li>\n<li><em>Community events &amp; sponsorship: $1,000<\/em><\/li>\n<li><em>Networking: $1,000<\/em><\/li>\n<li><em>Signage, Van graphics, Branded clothing $3,000<\/em><\/li>\n<\/ul>\n<h3>B2B SaaS:<\/h3>\n<p><em><strong>Revenue:<\/strong> $<\/em>5,000,000<br \/>\n<em><strong>Marketing Budget<\/strong><\/em> (10%): $500,000<\/p>\n<p><em><strong>Allocation:<\/strong><\/em><\/p>\n<ul>\n<li>Content &amp; email marketing: $100,000<\/li>\n<li>Trade shows and conferences: $50,000<\/li>\n<li>PR, press ads and direct mail: $50,000<\/li>\n<li>Social Media and YouTube advertising: $75,000<\/li>\n<li>Influencer marketing, affiliates &amp; sponsorships: $75,000<\/li>\n<li>SEO and PPC: $150,000<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<div class=\"hr av-2557uuy-a252b89228e2cdde4c1d54bc3edb9225 hr-invisible avia-builder-el-39 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m5cnld-c31e2f5d53c080c0b4052d1be3a2f735\">\n.avia-image-container.av-m3m5cnld-c31e2f5d53c080c0b4052d1be3a2f735 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3m5cnld-c31e2f5d53c080c0b4052d1be3a2f735 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3m5cnld-c31e2f5d53c080c0b4052d1be3a2f735 av-styling- avia-align-center  avia-builder-el-35  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35289 avia-img-lazy-loading-not-35289 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg.webp\" alt='' title='Client_Marketing_Team_WebRes-6-copy.jpg'  height=\"1001\" width=\"1001\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg.webp 1001w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-300x300.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-80x80.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-768x768.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-36x36.webp 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-180x180.webp 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-705x705.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2024\/11\/Client_Marketing_Team_WebRes-6-copy.jpg-500x500.webp 500w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3m5e6l7-6126fe5d398f2885dce1ad11182826ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Local help<\/h2>\n<p>Allocating your marketing budget is a bit like assembling a jigsaw puzzle.<\/p>\n<p>Each piece has its place, and together, they create a complete picture.<\/p>\n<p>Regular reviews and adjustments will keep your strategy fresh and effective.<\/p>\n<p>Remember, it\u2019s not just about how much you spend, but how wisely you spend it.<\/p>\n<p>Book\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\" target=\"_blank\" rel=\"noopener\">a free consultation<\/a>\u00a0to explore what approach to marketing would be the best fit for you.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m3m5hums-752759e26bee1c02829b8e1508f5f11e-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3m5hums-752759e26bee1c02829b8e1508f5f11e\">\n#top #wrap_all .avia-button.av-m3m5hums-752759e26bee1c02829b8e1508f5f11e{\nmargin:50px 50px 100px 50px;\npadding:15px 30px 15px 30px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-locator'  class='avia-button av-m3m5hums-752759e26bee1c02829b8e1508f5f11e av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\uea07' data-av_iconfont='fontawesome'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35260'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-35260","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=35260"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35260\/revisions"}],"predecessor-version":[{"id":35347,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35260\/revisions\/35347"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=35260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=35260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=35260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}