{"id":35636,"date":"2025-02-28T15:11:40","date_gmt":"2025-02-28T02:11:40","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=35636"},"modified":"2025-02-28T15:11:40","modified_gmt":"2025-02-28T02:11:40","slug":"target-markets-improve-marketing","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/target-markets-improve-marketing\/","title":{"rendered":"Use Target Audiences to Improve your Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l8d9vq-fcfff404c4aecad976c2a1c043dde15e\">\n.avia-section.av-m7l8d9vq-fcfff404c4aecad976c2a1c043dde15e{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Use-Target-Audiences-to-Improve-your-Marketing-Hero-image-Background.png);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m7l8d9vq-fcfff404c4aecad976c2a1c043dde15e main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35636'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l8potx-2b386df2db18c3c5c51d287c0f1d0daa\">\n.avia-image-container.av-m7l8potx-2b386df2db18c3c5c51d287c0f1d0daa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7l8potx-2b386df2db18c3c5c51d287c0f1d0daa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7l8potx-2b386df2db18c3c5c51d287c0f1d0daa av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35637 avia-img-lazy-loading-not-35637 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Use-Target-Audiences-Text-header-495x400.png\" alt='' title='Use Target Audiences - Text header'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Use-Target-Audiences-Text-header-495x400.png 495w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Use-Target-Audiences-Text-header-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-lmtvx0-b6ec93318d5c8d3bfb05e576f3ff7148 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1mbyr9w-49a64eb4f513c40fffdfaf9cf3e197b8 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-17mqjn8-12232d810abb5530eb8bbf56eebfa0c9 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7b47pw-be10c2dc75a10fccbf14d12661d382ee\">\n#top .hr.hr-invisible.av-7b47pw-be10c2dc75a10fccbf14d12661d382ee{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7b47pw-be10c2dc75a10fccbf14d12661d382ee hr-invisible  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7l8w2mn-d1c7f5c5eb0048bff169c6372852a9a5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35dp2s-698c7c6927f8b41e6d2b6bd4203f6d42\">\n.av_font_icon.av-35dp2s-698c7c6927f8b41e6d2b6bd4203f6d42 .av-icon-char{\nfont-size:16px;\nline-height:16px;\n}\n<\/style>\n<span  class='av_font_icon av-35dp2s-698c7c6927f8b41e6d2b6bd4203f6d42 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/strong><em><strong> approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m7l90b4a-001d8981a7fbb8c51734c82e444854fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Looking to reduce costs, improve efficiency, and generate more leads from your marketing? <a href=\"https:\/\/startups.co.uk\/news\/80-new-uk-businesses-2021\/\">New businesses are opening up all around you.<\/a> If you sell to consumers, this may mean competition is getting tougher. If you sell to other businesses, it may be a new pool of potential customers. Make sure you are taking a strategic approach to winning new clients in this ever-changing landscape. Understanding who you are creating marketing for and how to reach that audience is key to creating successful campaigns with higher conversion rates. Learn what target markets are, how to identify yours, and maximise your marketing efforts by identifying who you are trying to reach and how they best communicate with them.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ib3zsk-e3fa5713d80f5cdf8925550d048d8a17\">\n#top .hr.hr-invisible.av-1ib3zsk-e3fa5713d80f5cdf8925550d048d8a17{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1ib3zsk-e3fa5713d80f5cdf8925550d048d8a17 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l93g6d-b17dd9dd47179bc722cd8fcda811d47e\">\n.avia-image-container.av-m7l93g6d-b17dd9dd47179bc722cd8fcda811d47e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7l93g6d-b17dd9dd47179bc722cd8fcda811d47e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7l93g6d-b17dd9dd47179bc722cd8fcda811d47e av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35644 avia-img-lazy-loading-not-35644 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Rocket.jpg-531x684.webp\" alt='' title='Rocket.jpg'  height=\"684\" width=\"531\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j431w-3bd2db2daa2340cbf7cbc044dcbafe65\">\n#top .hr.hr-invisible.av-2j431w-3bd2db2daa2340cbf7cbc044dcbafe65{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2j431w-3bd2db2daa2340cbf7cbc044dcbafe65 hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7l95y2m-962ba0bac38477fa992749149f5384fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>What is a target market?<\/strong><\/h3>\n<p>A target market (or target audience) relates to the segment of consumers you will focus most prospecting efforts on because they are likely to generate the most profit for your business and benefit the most from interaction with your brand. In this article, we will look at defining your target market to maximise your marketing efforts. Target audiences are typically identified based on market research; competitor, consumer, and product analysis, as well as a business\u2019s customer data if it exists, such as high spenders or frequent orderers. This research allows the business to create an avatar of their target market: demographics, psychographics, needs, priorities, and preferences. This is also closely related to Ideal Customer Profiles. A target market is like a compass, used to direct your efforts towards mutually beneficial relationships.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-2tbxs44-1ffd63790242ce4156c3ae6755ec573e av_one_fifth  avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2dfhhys-30fbae7a0808865fc36ddce7e18d4e84 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-27g50gk-28e2f808ac1af352c335266f8ba9fe88 av_one_fifth  avia-builder-el-15  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1o229o4-f1bfec30c2344aaa1e271000ff5d98d3 av_three_fifth  avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m7l98pyo-0b9c27dde5442a5527679a60f9f1e3bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Why do I need to identify my target market?<\/strong><\/h3>\n<p>Time. Money. People. Effort. These resources are precious. They\u2019re valuable. Stop wasting them. If you throw enough spaghetti at the wall, some will stick, but that\u2019s no way to run your business. Targeting a group of people who are specifically aligned with your offering allows you to make product, price, and promotional decisions that are more likely to lead to increased sales and customer satisfaction. Be thoughtful and intentional about where you invest resources and how you promote your business. Reduce waste and improve conversion rates by knowing the target market best suited to your business.<\/p>\n<h3><strong>Implementing a target market empowers you to reduce waste:<\/strong><\/h3>\n<ul>\n<li>Less money spent on getting in front of those to whom your offering is irrelevant<\/li>\n<li>Increased conversion rates on marketing campaigns<\/li>\n<li>Improved relationships as you connect on an individual basis with new and existing customers who share your goals, values, and beliefs<\/li>\n<li>Faster campaign creation process, as you can more easily identify the needs and priorities of those your campaign will be targeting, aligning your efforts appropriately<\/li>\n<\/ul>\n<h3><strong>Create my ideal customer profile<\/strong><\/h3>\n<p>Review your current, lost, and dormant customer database. List your top 3 most profitable clients. Do you run a business-to-business or business-to-consumer organisation? Depending on your answer, respond to the prompt questions below:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l99ct0-72ec8fef86989f13fcf86b4de5d0e39d\">\n.avia-image-container.av-m7l99ct0-72ec8fef86989f13fcf86b4de5d0e39d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7l99ct0-72ec8fef86989f13fcf86b4de5d0e39d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7l99ct0-72ec8fef86989f13fcf86b4de5d0e39d av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35646 avia-img-lazy-loading-not-35646 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/B2C-Clients-01-705x239.png.webp\" alt='' title='B2C-Clients-01-705x239.png'  height=\"239\" width=\"705\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/B2C-Clients-01-705x239.png.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/B2C-Clients-01-705x239.png-300x102.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/B2C-Clients-01-705x239.png-80x27.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/B2C-Clients-01-705x239.png-500x170.webp 500w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-12jllys-71c8b1838bc915c0fb65031705d291af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Why do you most enjoy working with them? What shared values exist between you and the contact\/organisation?<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7ce8k-d86dec9e15a78fd0c5f597b91dae1370 av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-6xs3ro-94c58719b9c857c1309c134aedc3a102 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1kwemac-cdee9c05fb72777355bde3a1c876142e av_one_fifth  avia-builder-el-22  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-zalxlg-22d1d9201aca6605c573fd72e63cf136 av_three_fifth  avia-builder-el-23  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m7l9l189-8ded8c3f2cb1b8b563280ddbf13c499a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>If I target certain groups, will I be missing out on potential clients?<\/strong><\/h3>\n<p>We\u2019re not telling you to blacklist those outside the realms of your target audience or to refuse to work with customers who are not-so-ideal. This framework is to ensure that your time, money, and efforts are best placed in areas of most probable success. There will be exceptions to the rule.<\/p>\n<p>A blended marketing approach is a great way to ensure success, and the extent to which you can target your marketing will depend on the nature of your campaign. It\u2019s more difficult to target your audience specifically with some campaigns than others. Traditional marketing such as mass marketing, door drops, and <a href=\"https:\/\/www.nettl.com\/nz\/shop\/choose-your-product\/leaflets\">flyering<\/a> is a great way to extend your reach but gives little control in terms of specifying the demographics of your audience. Use digital marketing such as<a href=\"https:\/\/www.nettl.com\/nz\/pay-per-click\/\"> pay-per-click advertising<\/a> and <a href=\"https:\/\/www.nettl.com\/nz\/social-media\/\">social media ad campaigns<\/a> that can be highly targeted. The data available in online marketing offers the opportunity to segment your target audience by age, gender, occupation, interest, and more.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14apk38-a64d88c59207f682f95d1c50781d35ab\">\n#top .hr.hr-invisible.av-14apk38-a64d88c59207f682f95d1c50781d35ab{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14apk38-a64d88c59207f682f95d1c50781d35ab hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l9lnh7-00efbf4aef57dc01c3de7f85d54f1a6c\">\n.avia-image-container.av-m7l9lnh7-00efbf4aef57dc01c3de7f85d54f1a6c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7l9lnh7-00efbf4aef57dc01c3de7f85d54f1a6c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7l9lnh7-00efbf4aef57dc01c3de7f85d54f1a6c av-styling- avia-align-center  avia-builder-el-26  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35645 avia-img-lazy-loading-not-35645 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg.webp\" alt='' title='Brainstorming-ideal-customers.jpg'  height=\"530\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg.webp 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/02\/Brainstorming-ideal-customers.jpg-500x333.webp 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s33304-d683ccd0175ea0428e06133250cde5ba\">\n#top .hr.hr-invisible.av-s33304-d683ccd0175ea0428e06133250cde5ba{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-s33304-d683ccd0175ea0428e06133250cde5ba hr-invisible  avia-builder-el-27  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-ly79kk-65fbfee554a01ca89b948990073dbac3 av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-28tjzo4-dc27fd3372fa12779c3e560a79839cb1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-29  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35636'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1qto36c-6f00bb79ac57b7426cce6cee067b4e0f av_one_fifth  avia-builder-el-30  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-zu98k4-9181365fe5f30f735663c90560c896ab av_three_fifth  avia-builder-el-31  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m7l9ntd4-40e453c8d2a14f30321f1f7fd6759174 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>How do I use my target audience?<\/strong><\/h3>\n<p>Use this avatar of your Ideal Customer to achieve marketing that is intentional. Create advertising that speaks to the needs of those most likely to order from you. Connect with your prospective clients on a personal level with a targeted understanding of their priorities and preferences.<\/p>\n<h4><strong>Price<\/strong><\/h4>\n<p>Factor your target market\u2019s preferences, current suppliers, and budgets into your pricing strategy to achieve something that aligns with their circumstances.<\/p>\n<h4><strong>Product<\/strong><\/h4>\n<p>Make adjustments to your offering to improve the value your ideal client perceives from your product. You can use this information to add improvements and functionality or to remove aspects that add cost to your product but don\u2019t offer value to your target market.<\/p>\n<h4><strong>Place<\/strong><\/h4>\n<p>Are you paying a pretty penny to showcase your product at a local farmers\u2019 market but have just uncovered that your ideal client is making the majority of their purchases online? Find out where your target audience is and get in front of them. This goes for stockists too \u2013 prioritise where your products are sold by where your most profitable customers are browsing.<\/p>\n<h4><strong>Promotion<\/strong><\/h4>\n<p>Your brand is your business\u2019s personality. Ensure yours speaks to your target audience \u2013 from colour schemes to tone of voice to values. Think about the preferences, struggles, and needs of your target audience when making decisions around your brand, marketing, and promotional efforts. As we\u2019ve said, this saves time, money, and effort. Ever get a sponsored ad that is so irrelevant it irks you? Avoid annoying audiences by ensuring your marketing is targeted towards people who have an interest in what you offer. Cater your case studies and testimonials to your target market too \u2013 which projects have you done that would speak to your ideal customers? Showcase these on your website and printed marketing to help connect with target customers.<\/p>\n<h3><strong>I have my target audience, now what?<\/strong><\/h3>\n<p>Now you know why you need to target your marketing efforts, how to profile your most profitable avatars, and how to implement that information to improve your business. Use our free resources, like our Guide to Creating Successful Marketing Campaigns, to generate your target leads.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l9xh1m-b8d28ecbf84423f4952f15f24b273ea1\">\n#top .hr.hr-invisible.av-m7l9xh1m-b8d28ecbf84423f4952f15f24b273ea1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m7l9xh1m-b8d28ecbf84423f4952f15f24b273ea1 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-m7l9rvc4-1842d433cc1ae621f050c1b649b12907-wrap avia-button-left  avia-builder-el-34  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l9rvc4-1842d433cc1ae621f050c1b649b12907\">\n#top #wrap_all .avia-button.av-m7l9rvc4-1842d433cc1ae621f050c1b649b12907{\npadding:12px 20px 12px 20px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-locator'  class='avia-button av-m7l9rvc4-1842d433cc1ae621f050c1b649b12907 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue879' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Let\u2019s plan together<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7l9x75e-26e7b5320cf9d61ea4724acf73b28ba8\">\n#top .hr.hr-invisible.av-m7l9x75e-26e7b5320cf9d61ea4724acf73b28ba8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m7l9x75e-26e7b5320cf9d61ea4724acf73b28ba8 hr-invisible  avia-builder-el-35  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-r1imqc-923c3e8a14c295fcda0042c5de81dd53 av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35636'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":35661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-35636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=35636"}],"version-history":[{"count":24,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35636\/revisions"}],"predecessor-version":[{"id":36162,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35636\/revisions\/36162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/35661"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=35636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=35636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=35636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}