{"id":35681,"date":"2025-03-07T08:33:31","date_gmt":"2025-03-06T19:33:31","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=35681"},"modified":"2025-03-07T08:33:31","modified_gmt":"2025-03-06T19:33:31","slug":"terrific-traffic","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/terrific-traffic\/","title":{"rendered":"7 Proven Ways to Drive Web Traffic to Your Website"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tuj6dz-02be3a52c3039a89eea0976125313faf\">\n.avia-section.av-m7tuj6dz-02be3a52c3039a89eea0976125313faf{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/7-Proven-Ways-Hero-image_Background_1920x200px-2.jpg);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\nmargin-top:0px;\nmargin-bottom:-60px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m7tuj6dz-02be3a52c3039a89eea0976125313faf main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35681'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-pyglhd-58068a1e228c4bed489908c4e43c53ad av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zvke4h-816d28c5c37b9b2bd847d16b257c3f87\">\n.flex_column.av-zvke4h-816d28c5c37b9b2bd847d16b257c3f87{\nheight:auto;\nmin-height:400px;\n}\n<\/style>\n<div  class='flex_column av-zvke4h-816d28c5c37b9b2bd847d16b257c3f87 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tujmi6-fbe7ae8bdf8c4409311d65e9055e6b31\">\n.avia-image-container.av-m7tujmi6-fbe7ae8bdf8c4409311d65e9055e6b31 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7tujmi6-fbe7ae8bdf8c4409311d65e9055e6b31 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7tujmi6-fbe7ae8bdf8c4409311d65e9055e6b31 av-styling-no-styling avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35761 avia-img-lazy-loading-not-35761 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/7-Proven-Ways-Text-1-495x400.png\" alt='' title='7-Proven-Ways---Text'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1tlt75t-d0347909e4ccffa1094d203b30a267ec av_one_fourth  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qmtzdt-de41e1a9628ebb6f7d93ec449f87d8d5 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35681'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-225sqe9-53d68a429fd3833e34fe161dad475282 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1mfnn9d-b9bd1900930ce7387058f0579e469123 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-153n84h-a13cdd5287bc763b002edd010ae33f0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>7 proven ways to drive web traffic to your website<\/h1>\n<p><em><strong>approx 14 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2rt0ip-cafef1a24448caa34ae700c5efe7e0b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">You\u2019d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Our attention span may be shorter today, and there is an incredible amount of competition for our limited attention. But although the advertising medium has changed, the psychology remains the same. Humans don\u2019t evolve as quickly as iPhones, it seems.<\/span><\/p>\n<p><strong>A website is no different.\u200b<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">However, rather than targeting passers by on the street, we\u2019re looking for destination\u00a0<\/span><span style=\"font-weight: 400;\">shoppers when we sell online.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">A destination shopper is a customer who thinks of your store first when they need to buy\u00a0<\/span><span style=\"font-weight: 400;\">something. This means they give you their support and sales consistently \u2013 and that\u2019s\u00a0<\/span><span style=\"font-weight: 400;\">what we should aim for as a business.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Driving these kinds of customers to your site falls into two broad categories: online and\u00a0<\/span><span style=\"font-weight: 400;\">offline marketing.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like high street shops and out-of-town superstores, your promotional efforts should <\/span><span style=\"font-weight: 400;\">include a mix of different activities \u2013 both online and offline strategies \u2013 if you want to get\u00a0<\/span><span style=\"font-weight: 400;\">the most \u2018bang for your buck\u2019. This kind of multi-channel approach has been proven to\u00a0<\/span><span style=\"font-weight: 400;\">work time and time again. Even giant superstores like Tesco mix up their marketing\u00a0<\/span><span style=\"font-weight: 400;\">activity to maximise their overall return on investment.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you don\u2019t need a supermarket budget to run a successful marketing campaign. You\u00a0<\/span><span style=\"font-weight: 400;\">just need a keen eye for who your customer really is and a little creativity.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at some ways you can start promoting\u2026<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tnar7u-1e5593cddf1dff975a865e4b9aeeb5f4\">\n#top .hr.hr-invisible.av-m7tnar7u-1e5593cddf1dff975a865e4b9aeeb5f4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m7tnar7u-1e5593cddf1dff975a865e4b9aeeb5f4 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tnfqx7-310b3b7d93fcd5b540e9ad4551d8151c\">\n.avia-image-container.av-m7tnfqx7-310b3b7d93fcd5b540e9ad4551d8151c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7tnfqx7-310b3b7d93fcd5b540e9ad4551d8151c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7tnfqx7-310b3b7d93fcd5b540e9ad4551d8151c av-styling- avia-align-center  avia-builder-el-11  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35701 avia-img-lazy-loading-not-35701 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg.webp\" alt='' title='dials.jpg'  height=\"600\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg.webp 1200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-300x150.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-1030x515.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-80x40.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-768x384.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-705x353.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-1000x500.webp 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/dials.jpg-500x250.webp 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tnb31e-5c13604d273e376e5379db05a6b1e537\">\n#top .hr.hr-invisible.av-m7tnb31e-5c13604d273e376e5379db05a6b1e537{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m7tnb31e-5c13604d273e376e5379db05a6b1e537 hr-invisible  avia-builder-el-12  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7tntnkg-32116d43a7df956d3de6e2a11d54036d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#1 Optimise (SEO)<\/h3>\n<p><span style=\"font-weight: 400;\">Everybody wants to be number one on Google. Being in the top spot increases the\u00a0 <\/span><span style=\"font-weight: 400;\">likelihood of traffic to your site and, in turn, increases sales and enquiries. However, the\u00a0<\/span><span style=\"font-weight: 400;\">reality of achieving this is far from simple. It requires a large, ongoing budget and\u00a0<\/span><span style=\"font-weight: 400;\">significant resources \u2013 sometimes just to get on the first page.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, laying the foundations for a search-engine-friendly site should be your\u00a0<\/span><span style=\"font-weight: 400;\">starting point if you\u2019re serious about your website\u2019s future rankings.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Though <a href=\"https:\/\/www.nettl.com\/nz\/seo\/\">Search Engine Optimisation (SEO) <\/a><\/span><span style=\"font-weight: 400;\">is a complex and ever-changing concept, at its\u00a0<\/span><span style=\"font-weight: 400;\">core, it\u2019s about relevance and authority.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relevance, or \u2018on-page SEO\u2019, is about whether search engines can find information on\u00a0<\/span><span style=\"font-weight: 400;\">your site that matches the user\u2019s search term.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if someone searches for \u2018plumbers near me\u2019, your page about artisanal\u00a0<\/span><span style=\"font-weight: 400;\">cupcakes will never be relevant to their query \u2013 so Google won\u2019t show it. However, if your\u00a0<\/span><span style=\"font-weight: 400;\">page is optimised for plumbing in the local area, you\u2019ve got a far better chance of\u00a0<\/span><span style=\"font-weight: 400;\">appearing in search results. Search engines prioritise content they believe is useful in\u00a0<\/span><span style=\"font-weight: 400;\">answering a user\u2019s query.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Authority is the other key aspect of SEO. Known as \u2018off-page SEO\u2019, it refers to how much\u00a0<\/span><span style=\"font-weight: 400;\">search engines trust your website, which affects where it ranks.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">An easy-to-understand factor in a site\u2019s authority is its age. A domain that has been\u00a0<\/span><span style=\"font-weight: 400;\">around for years with a strong track record will likely rank higher than a site that only\u00a0<\/span><span style=\"font-weight: 400;\">popped up a couple of hours ago. It\u2019s all about appearing trustworthy to search engines.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">The rules for both on-page and off-page SEO are varied and complex. They change\u00a0<\/span><span style=\"font-weight: 400;\">regularly based on search engine algorithms, making SEO a confusing journey for\u00a0<\/span><span style=\"font-weight: 400;\">beginners.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those brave enough to dive in, here are some easy ways to start optimising:\u200b<\/span><\/p>\n<ul>\n<li><strong>Optimise your site\u2019s content in a structured way.\u00a0<\/strong><\/li>\n<li><strong>Help search engines identify the relevance of your pages.\u00a0<\/strong><\/li>\n<li><strong>Identify keywords based on search volume.\u00a0<\/strong><\/li>\n<li><strong>Balance keyword targeting with usability and user experience.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">We offer a range of <a href=\"https:\/\/www.nettl.com\/nz\/seo-academy\/\">free SEO webinars<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">to help you understand the basics and get started.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Or, of course, you can <a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\">talk to us <\/a><\/span><span style=\"font-weight: 400;\">about making your site more relevant. We\u2019re your <\/span><span style=\"font-weight: 400;\">friendly, local SEO experts, and we\u2019re here to make SEO transparent, simple, and <\/span><span style=\"font-weight: 400;\">accessible.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><a href=\"https:\/\/www.nettl.com\/nz\/getaudit\/\"><span style=\"font-weight: 400;\">Get a free audit <\/span><\/a><span style=\"font-weight: 400;\">from us to see how you could improve your online presence. Or explore\u00a0<\/span><span style=\"font-weight: 400;\">our <a href=\"https:\/\/www.nettl.com\/nz\/seo\/\">SEO packages<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">to find the best fit for your business.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28rgz35-de5240e4e33ebf8ced3891ef4e167ce0\">\n#top .hr.hr-invisible.av-28rgz35-de5240e4e33ebf8ced3891ef4e167ce0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-28rgz35-de5240e4e33ebf8ced3891ef4e167ce0 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tnvm5g-a563e1b13073d986cdab93b44888b131\">\n.avia-image-container.av-m7tnvm5g-a563e1b13073d986cdab93b44888b131 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7tnvm5g-a563e1b13073d986cdab93b44888b131 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7tnvm5g-a563e1b13073d986cdab93b44888b131 av-styling- avia-align-center  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35703 avia-img-lazy-loading-not-35703 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg.webp\" alt='' title='blog-1030x515.jpg'  height=\"515\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg-300x150.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg-80x40.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg-768x384.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg-705x353.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg-1000x500.webp 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/blog-1030x515.jpg-500x250.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3j93i9-75a432920202b4a93aab77ddf1507b22\">\n#top .hr.hr-invisible.av-3j93i9-75a432920202b4a93aab77ddf1507b22{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3j93i9-75a432920202b4a93aab77ddf1507b22 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-op7ni9-fc415b414a065e4d3976f2282cec8ab8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#2 Content marketing<\/h3>\n<p><span style=\"font-weight: 400;\">Another tried-and-tested way to attract visitors to your site is content marketing. Like\u00a0<\/span><span style=\"font-weight: 400;\">peas in a pod, content marketing and SEO go hand in hand. But you don\u2019t need to be an\u00a0<\/span><span style=\"font-weight: 400;\">SEO expert to get started \u2013 simply create content your audience finds useful. Think\u00a0<\/span><span style=\"font-weight: 400;\">videos, podcasts, articles, whitepapers, surveys, guides, graphics, blogs, or even a news\u00a0<\/span><span style=\"font-weight: 400;\">section.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Google loves fresh, relevant content \u2013 and so do real people! Take a simple blog, for\u00a0<\/span><span style=\"font-weight: 400;\">example. A lively, regularly updated blog not only helps your search engine rankings but\u00a0<\/span><span style=\"font-weight: 400;\">also shows customers that you\u2019re active, engaged, and on top of your game.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Think of a blog as an open virtual door \u2013 it signals to customers that you\u2019re open for\u00a0<\/span><span style=\"font-weight: 400;\">business and ready to engage. Once they\u2019re inside, high-quality blog content helps build\u00a0<\/span><span style=\"font-weight: 400;\">trust and encourages them to buy from you and keep coming back.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">However, this only works if your blog posts include a call-to-action \u2013 encouraging visitors\u00a0<\/span><span style=\"font-weight: 400;\">to download a guide, book a demo, or visit a product page. This is what turns readers into <\/span><span style=\"font-weight: 400;\">leads.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Tips to keep customers engaged with your blog:\u200b<\/span><\/p>\n<ul>\n<li><strong>Keep blog posts going out at consistent, regular intervals, so visitors can know when to expect new content.\u00a0<\/strong><\/li>\n<li><strong>To quote Master Yoda, \u2018do or do not \u2013 there is no try\u2019. A blog feature on your\u00a0website with no news in the last 6 months looks terrible and could actually be\u00a0detrimental to your business compared to no blog at all.\u00a0<\/strong><\/li>\n<li><strong>Remember to give before asking to receive. It\u2019s ok to use a blog post to promote\u00a0your products and services but don\u2019t always be selling. Provide plenty of valuable,\u00a0useful content, for free, and the leads will generate themselves.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interested in learning more? Check out our free webinar on <a href=\"https:\/\/www.nettl.com\/nz\/seo-creating-compelling-content\/\">Creating Compelling Content.<\/a><\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k7r9vl-33df242d267a58dacad3fe02b290536a\">\n#top .hr.hr-invisible.av-1k7r9vl-33df242d267a58dacad3fe02b290536a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1k7r9vl-33df242d267a58dacad3fe02b290536a hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1sd7ty9-cecb486f0d84eee21b6b3f3fcdfb762d\">\n.avia-image-container.av-1sd7ty9-cecb486f0d84eee21b6b3f3fcdfb762d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1sd7ty9-cecb486f0d84eee21b6b3f3fcdfb762d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1sd7ty9-cecb486f0d84eee21b6b3f3fcdfb762d av-styling- avia-align-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35698 avia-img-lazy-loading-not-35698 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg.webp\" alt='' title='vintage-cars-1030x515.jpg'  height=\"515\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg-300x150.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg-80x40.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg-768x384.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg-705x353.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg-1000x500.webp 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/vintage-cars-1030x515.jpg-500x250.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12w1kjl-429a5975695ade2c3fb1e00db566487b\">\n#top .hr.hr-invisible.av-12w1kjl-429a5975695ade2c3fb1e00db566487b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-12w1kjl-429a5975695ade2c3fb1e00db566487b hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-27uzr5-482cbad297a6d1f7188fd880949e3eb6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#3\u00a0Paid\u00a0Search\u00a0\/\u00a0PPC<\/h3>\n<p><span style=\"font-weight: 400;\">Those ads you see at the top of Google search results? They\u2019re paid-for adverts \u2013 a fast\u00a0<\/span><span style=\"font-weight: 400;\">and effective way to drive traffic to your website. But, of course, they come at a cost.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Pay-per-click (PPC) advertising works by allowing businesses to bid on ad placements for\u00a0<\/span><span style=\"font-weight: 400;\">specific keywords. They pay a set amount each time someone clicks on their ad.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">For example, if a business bids $3 per click on &#8220;PPC software&#8221;, they pay $3 every time a\u00a0<\/span><span style=\"font-weight: 400;\">user clicks their ad. While this might seem expensive, if each click generates an average of\u00a0<\/span><span style=\"font-weight: 400;\">$100 in sales, the return on investment is significant.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Increasingly, Google Ads (other search engines are available) is used to drive traffic to\u00a0<\/span><span style=\"font-weight: 400;\">transactional websites and local searches. Ads can be set up quickly, targeting only the\u00a0<\/span><span style=\"font-weight: 400;\">keywords your customers are searching for. Plus, they\u2019re easy to track and measure.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">As a Google Partner, we\u2019re an approved agency that can help tailor and manage your PPC\u00a0<\/span><span style=\"font-weight: 400;\">campaigns.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">With pay-per-click advertising, you only pay when someone clicks your ad and visits your\u00a0<\/span><span style=\"font-weight: 400;\">website. Your budget is entirely flexible.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">When launching a PPC campaign, consider:\u200b<\/span><\/p>\n<ul>\n<li><strong>Researching keyword demand to learn which ones to target.\u00a0<\/strong><\/li>\n<li><strong>Using long-tail keywords \u2013 they may generate less traffic but often convert better.\u00a0<\/strong><\/li>\n<li><strong>Applying negative keywords and keyword modifiers for better targeting.\u00a0<\/strong><\/li>\n<li><strong>Tracking performance daily and making adjustments as needed. <\/strong><\/li>\n<\/ul>\n<p>Check out our <a href=\"https:\/\/www.nettl.com\/nz\/pay-per-click\/\">paid search packages<\/a>\u00a0or book a <a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\">free consultation with Nettl<\/a>\u00a0today to learn\u00a0more.<\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b7mw5d-43024b6e8b70fd8d3775d2423b7e2756\">\n#top .hr.hr-invisible.av-1b7mw5d-43024b6e8b70fd8d3775d2423b7e2756{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1b7mw5d-43024b6e8b70fd8d3775d2423b7e2756 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tool70-1cf1584ea34061ac2d8b6a3d15792476\">\n.avia-image-container.av-m7tool70-1cf1584ea34061ac2d8b6a3d15792476 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7tool70-1cf1584ea34061ac2d8b6a3d15792476 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7tool70-1cf1584ea34061ac2d8b6a3d15792476 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35699 avia-img-lazy-loading-not-35699 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg.webp\" alt='' title='ipad-1030x515.jpg'  height=\"515\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg-300x150.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg-80x40.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg-768x384.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg-705x353.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg-1000x500.webp 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/ipad-1030x515.jpg-500x250.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-os6tj5-f12bc4b14fe1b1c0a51dddf127ba2aa4\">\n#top .hr.hr-invisible.av-os6tj5-f12bc4b14fe1b1c0a51dddf127ba2aa4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-os6tj5-f12bc4b14fe1b1c0a51dddf127ba2aa4 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7tonwdq-24744db398cb3e4b505a9aa525c81e4f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#4\u00a0Email\u00a0Marketing<\/h3>\n<p><span style=\"font-weight: 400;\">A great way to re-market to customers is through email marketing. Sending the right\u00a0<\/span><span style=\"font-weight: 400;\">message, to the right person, at the right time, in the right place can work marketing\u00a0<\/span><span style=\"font-weight: 400;\">magic.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Email marketing helps you connect with your client base, promote your brand, and\u00a0<\/span><span style=\"font-weight: 400;\">increase sales. It\u2019s highly effective \u2013 <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\">for every $1 spent<\/a><\/span><span style=\"font-weight: 400;\">, email marketing generates an\u00a0<\/span><span style=\"font-weight: 400;\">average $42 return on investment.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">To see this kind of return, you need to send a mix of general and targeted emails, ensuring\u00a0<\/span><span style=\"font-weight: 400;\">clear messaging, design, and calls to action.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">The key to success in any industry is how well you collect and maintain client data.\u00a0<\/span><span style=\"font-weight: 400;\">Building and maintaining an engaged subscriber list is essential for maximising ROI.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">At Nettl, we design impactful e-shots and report on their effectiveness.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Top tips for email marketing success:\u200b<\/span><\/p>\n<ul>\n<li><strong>Offer valuable content, such as vouchers or eBooks, in exchange for email sign-ups.\u00a0<\/strong><\/li>\n<li><strong>Maintain a consistent email schedule.\u00a0<\/strong><\/li>\n<li><strong>Combine email marketing with other digital and offline strategies.\u00a0<\/strong><\/li>\n<li><strong>Use campaign specific landing pages on your website to test their effectiveness.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Book a <a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\">free consultation with Nettl<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">today to maximise your email marketing success.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11al8o1-979f8be3700dced9dc9a1cc2444bdb72\">\n#top .hr.hr-invisible.av-11al8o1-979f8be3700dced9dc9a1cc2444bdb72{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-11al8o1-979f8be3700dced9dc9a1cc2444bdb72 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7towcjo-54917dea7a1b05e481f01a16e2842237\">\n.avia-image-container.av-m7towcjo-54917dea7a1b05e481f01a16e2842237 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7towcjo-54917dea7a1b05e481f01a16e2842237 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7towcjo-54917dea7a1b05e481f01a16e2842237 av-styling- avia-align-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35702 avia-img-lazy-loading-not-35702 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg.webp\" alt='' title='coffee-1030x515.jpg'  height=\"515\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg-300x150.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg-80x40.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg-768x384.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg-705x353.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg-1000x500.webp 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/coffee-1030x515.jpg-500x250.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx13cx-6b02477b94c3d2a525e909951792adc5\">\n#top .hr.hr-invisible.av-jx13cx-6b02477b94c3d2a525e909951792adc5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jx13cx-6b02477b94c3d2a525e909951792adc5 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7towvdc-524acb403bfc2f50fcc8dd393bcbab80 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#5 Social media<\/h3>\n<p><span style=\"font-weight: 400;\">To win on the web, you need to be there when your audience needs you. Listen to what\u00a0<\/span><span style=\"font-weight: 400;\">they love, react to what they don\u2019t.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">In the past, businesses had to invest heavily in research to gather customer insights. Now,\u00a0<\/span><span style=\"font-weight: 400;\">social media provides real-time feedback\u2014instantly and directly. This not only helps you\u00a0<\/span><span style=\"font-weight: 400;\">understand your audience better but also strengthens brand credibility and loyalty\u00a0<\/span><span style=\"font-weight: 400;\">through positive interactions.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">It\u2019s all about \u2018micro-moments.\u2019\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-35714 aligncenter lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Social-Pics.png.webp\" alt=\"\" width=\"600\" height=\"355\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Social-Pics.png.webp 600w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Social-Pics.png-300x178.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Social-Pics.png-80x47.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Social-Pics.png-500x296.webp 500w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/355;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Potential customers will engage with your business across multiple channels before\u00a0<\/span><span style=\"font-weight: 400;\">making a decision. Being present and responsive in their preferred space helps build\u00a0<\/span><span style=\"font-weight: 400;\">lasting relationships.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Social media marketing also expands your reach. Online campaigns allow you to connect\u00a0<\/span><span style=\"font-weight: 400;\">with local and global audiences at a relatively low cost.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are the routes to high level engagement for your business? \u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Being active on social media is the first step. Each platform serves different goals:\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook helps you show off the good things you do. Instagram helps you showcase\u00a0<\/span><span style=\"font-weight: 400;\">products and services. Twitter helps you listen to your target demographic, answer\u00a0<\/span><span style=\"font-weight: 400;\">questions and join relevant conversations. Linkedin is great for networking online.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the platform, follow these three steps to boost engagement:\u200b<\/span><\/p>\n<ul>\n<li><strong>Create shareable, likeable content to build brand advocates.\u00a0<\/strong><\/li>\n<li><strong>Engage in real conversations\u2014pick up the phone, attend networking events, and\u00a0interact genuinely.\u00a0<\/strong><\/li>\n<li><strong>Publish blogs regularly to establish authority and keep audiences engaged.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media lets you grow your brand awareness through both organic and paid\u00a0<\/span><span style=\"font-weight: 400;\">methods. Need help? Our<a href=\"https:\/\/www.nettl.com\/nz\/social-media\/\"> social media experts<\/a><\/span><span style=\"font-weight: 400;\">\u00a0are here to assist.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Curious about how social media works with SEO? <a href=\"https:\/\/www.nettl.com\/nz\/combining-seo-and-social-media\/\">Watch our free webinar<\/a>.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qq1cf5-f8d4f92931a6d3368c0b4c116ea0d924\">\n#top .hr.hr-invisible.av-1qq1cf5-f8d4f92931a6d3368c0b4c116ea0d924{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1qq1cf5-f8d4f92931a6d3368c0b4c116ea0d924 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tqqzvq-3363c37ea7547faf01d14d6aa7828ff7\">\n.avia-image-container.av-m7tqqzvq-3363c37ea7547faf01d14d6aa7828ff7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7tqqzvq-3363c37ea7547faf01d14d6aa7828ff7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7tqqzvq-3363c37ea7547faf01d14d6aa7828ff7 av-styling- avia-align-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35700 avia-img-lazy-loading-not-35700 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg.webp\" alt='' title='direct-mail-1030x515.jpg'  height=\"515\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg-300x150.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg-80x40.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg-768x384.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg-705x353.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg-1000x500.webp 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/direct-mail-1030x515.jpg-500x250.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14i5h6p-456be908e796998e3d3d9a2ef82270a5\">\n#top .hr.hr-invisible.av-14i5h6p-456be908e796998e3d3d9a2ef82270a5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14i5h6p-456be908e796998e3d3d9a2ef82270a5 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7tqq3s4-52d05d0b20a64d368d97b5c5129acc24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#6 Printed marketing<\/h3>\n<section class=\"av_textblock_section av-1txvxe9-6-f7d4ad8b15571b7347af45f7dbbe01cb \">\n<div class=\"avia_textblock\">\n<div>\n<p><span style=\"font-weight: 400;\">Despite the rise of digital, print marketing remains one of the most effective ways to\u00a0<\/span><span style=\"font-weight: 400;\">achieve a strong return on investment.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct mail, handouts, and magazine inserts are powerful tools that put your brand\u00a0<\/span><span style=\"font-weight: 400;\">directly in front of customers\u2014and keep it there.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Studies show that print marketing enhances brand recall. A Canadian study found that\u00a0<\/span><span style=\"font-weight: 400;\">consumers remembered brands <a href=\"https:\/\/www.forbes.com\/sites\/rogerdooley\/2015\/09\/16\/paper-vs-digital\/?sh=57bf15f633c3\">70% better after viewing print ads compared to digital.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">At the end of a meeting or event, you can\u2019t leave behind your website. But you can leave a\u00a0<\/span><span style=\"font-weight: 400;\">lasting impression with Business cards, Leaflets &amp; handouts, Company brochures, or\u00a0<\/span><span style=\"font-weight: 400;\">Presentation folders.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">At Nettl, we offer a <a href=\"https:\/\/www.nettl.com\/nz\/shop\">wide range of printed products<\/a><\/span><span style=\"font-weight: 400;\">\u00a0to suit every business need. From\u00a0<\/span><span style=\"font-weight: 400;\">planning and design to high-quality printing, we\u2019ve got you covered.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p602rl-4ade9472d3c82789db0f7bd2b2c17b42\">\n#top .hr.hr-invisible.av-p602rl-4ade9472d3c82789db0f7bd2b2c17b42{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-p602rl-4ade9472d3c82789db0f7bd2b2c17b42 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tquitx-5f93a0cd429b24a6a69a6f94ddb05588\">\n.avia-image-container.av-m7tquitx-5f93a0cd429b24a6a69a6f94ddb05588 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m7tquitx-5f93a0cd429b24a6a69a6f94ddb05588 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m7tquitx-5f93a0cd429b24a6a69a6f94ddb05588 av-styling- avia-align-center  avia-builder-el-35  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35697 avia-img-lazy-loading-not-35697 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg.webp\" alt='' title='exhibition-1030x687.jpg'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/exhibition-1030x687.jpg-500x333.webp 500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ju1xc1-333ec1c4b64f6cc89fd11ae324c1e7c9\">\n#top .hr.hr-invisible.av-ju1xc1-333ec1c4b64f6cc89fd11ae324c1e7c9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ju1xc1-333ec1c4b64f6cc89fd11ae324c1e7c9 hr-invisible  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m7tqv6za-97a43409d647b353b94d44ce644e558c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>#7 Exhibitions<\/h3>\n<p><span style=\"font-weight: 400;\">Just like print and direct mail, online traffic doesn\u2019t always start online. One of the best\u00a0<\/span><span style=\"font-weight: 400;\">ways to drive visitors to your website is to meet them where they are\u2014in person.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Your audience is everywhere\u2014online and offline. They\u2019re at exhibitions, trade shows, and\u00a0<\/span><span style=\"font-weight: 400;\">industry events. The best businesses use a mix of print, display, and digital marketing to\u00a0<\/span><span style=\"font-weight: 400;\">engage customers in multiple ways.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Why Exhibit?\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">Expos, exhibitions, and trade fairs are invaluable when used correctly. They help you:\u200b<\/span><\/p>\n<ul>\n<li><strong>Increase brand exposure\u00a0<\/strong><\/li>\n<li><strong>Generate new leads\u00a0<\/strong><\/li>\n<li><strong>Expand your professional network\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want new customers? Identify your most profitable clients and find events where similar\u00a0<\/span><span style=\"font-weight: 400;\">people will be attending. For example, if your ideal customer is engaged couples looking\u00a0<\/span><span style=\"font-weight: 400;\">for high-end wedding services, a wedding &amp; honeymoon fair is your perfect event.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make Exhibitions Work for You. Engage with attendees and give them a reason to visit\u00a0<\/span><span style=\"font-weight: 400;\">your website\u2014whether immediately or in the future. Exhibitions are often the start of the\u00a0<\/span><span style=\"font-weight: 400;\">customer journey, leading to follow-ups via email, social media, and direct mail.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Check out our blog: <a href=\"https:\/\/www.nettl.com\/nz\/grow-your-own-expo\/\">Grow your own Expo <\/a><\/span><span style=\"font-weight: 400;\">for more tips.\u00a0<\/span><\/p>\n<div class=\"zw-line-div\">\n<h3><\/h3>\n<h3 class=\"zw-line-content\"><span class=\"zw-portion zw-text-portion char_sty1984\" data-text-len=\"18\">Attract\u00a0and\u00a0Engage<\/span><span class=\"zw-portion zw-br-portion\" data-text-len=\"1\">\u200b<\/span><\/h3>\n<\/div>\n<div class=\"zw-line-div\">\n<div class=\"zw-line-content\"><span class=\"zw-portion zw-br-portion\" data-text-len=\"1\">\u200b<\/span><span class=\"zw-portion zw-text-portion char_sty1984\" data-text-len=\"83\">Everything\u00a0we\u00a0do\u00a0at\u00a0Nettl\u00a0is\u00a0designed\u00a0to\u00a0help\u00a0you\u00a0attract\u00a0attention\u00a0and\u00a0engage\u00a0your<\/span> <span class=\"zw-portion zw-text-portion char_sty1984\" data-text-len=\"9\">audience.<\/span><span class=\"zw-portion zw-br-portion\" data-text-len=\"1\">\u200b<\/span><\/div>\n<\/div>\n<div class=\"zw-line-div\">\n<div class=\"zw-line-content\"><span class=\"zw-portion zw-br-portion\" data-text-len=\"1\">\u200b<\/span><span class=\"zw-portion zw-text-portion char_sty1984\" data-text-len=\"47\">To\u00a0move\u00a0the\u00a0needle,\u00a0simply\u00a0take\u00a0the\u00a0next\u00a0step?\u00a0<\/span><span class=\"zw-portion zeroSize\" data-text-len=\"1\"><img id=\"332424\" class=\"spacer zw-range-start\" \/><\/span><a href=\"https:\/\/www.nettl.com\/nz\/studio-locator\"><span class=\"zw-portion zw-text-portion char_sty1984 link\" title=\"https:\/\/www.nettl.com\/nz\/studio-locator\" data-title=\"https:\/\/www.nettl.com\/nz\/studio-locator\" data-href=\"https:\/\/www.nettl.com\/nz\/studio-locator\" data-type=\"1\" data-target=\"\" data-title-class-name=\"ztooltip-break-word\" data-text-len=\"42\">Arrange\u00a0a\u00a0free\u00a0consultation\u00a0with\u00a0us\u00a0today.<\/span><span class=\"zw-portion zeroSize\" data-text-len=\"1\"><img id=\"332424\" class=\"spacer zw-range-end noprint\" \/><\/span><span class=\"EOP-readonly EOP\">\u00a0<\/span><\/a><\/div>\n<\/div>\n<section class=\"av_textblock_section av-1txvxe9-6-f7d4ad8b15571b7347af45f7dbbe01cb \">\n<div class=\"avia_textblock\">\n<div><\/div>\n<\/div>\n<\/section>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3a0vmp-98953197a9c6e3082341a02db3ad192c\">\n#top .hr.hr-invisible.av-3a0vmp-98953197a9c6e3082341a02db3ad192c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3a0vmp-98953197a9c6e3082341a02db3ad192c hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-m7tr5l9h-e2e7e1e8b83f3f9a794c01d38470eee1-wrap avia-button-center  avia-builder-el-39  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7tr5l9h-e2e7e1e8b83f3f9a794c01d38470eee1\">\n#top #wrap_all .avia-button.av-m7tr5l9h-e2e7e1e8b83f3f9a794c01d38470eee1{\npadding:12px 20px 12px 20px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-locator'  class='avia-button av-m7tr5l9h-e2e7e1e8b83f3f9a794c01d38470eee1 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-2czbk1-38113686214e1ce167723c0866ea3fad av_one_fifth  avia-builder-el-40  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35681'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":35683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-35681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=35681"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35681\/revisions"}],"predecessor-version":[{"id":35937,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35681\/revisions\/35937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/35683"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=35681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=35681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=35681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}