{"id":35768,"date":"2025-03-10T10:01:14","date_gmt":"2025-03-09T21:01:14","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=35768"},"modified":"2025-03-10T10:01:14","modified_gmt":"2025-03-09T21:01:14","slug":"chris-davies","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/chris-davies\/","title":{"rendered":"Chris Davies"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-34phuj6-cd5e8f5ec8c0dc6c7da59ec157ad2b4f main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35768'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r4fmz6-a11910de90fcf5b5cb0dd90c11a4a6b6\">\n#top .hr.hr-invisible.av-r4fmz6-a11910de90fcf5b5cb0dd90c11a4a6b6{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-r4fmz6-a11910de90fcf5b5cb0dd90c11a4a6b6 hr-invisible  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1a980qa-5c4c4bef3060d22d896911846e0f8167 av_one_half  avia-builder-el-2  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyatw8-dd9701c00edc2e175fcac63d453a42b2\">\n#top .hr.hr-invisible.av-kyatw8-dd9701c00edc2e175fcac63d453a42b2{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-kyatw8-dd9701c00edc2e175fcac63d453a42b2 hr-invisible  avia-builder-el-3  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2i9ox8b-7f88506da94243d7ce7bb68fcf008353\">\n.avia-image-container.av-m2i9ox8b-7f88506da94243d7ce7bb68fcf008353 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2i9ox8b-7f88506da94243d7ce7bb68fcf008353 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2i9ox8b-7f88506da94243d7ce7bb68fcf008353 av-styling- avia-align-right  avia-builder-el-4  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35783 avia-img-lazy-loading-not-35783 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-Text-Graphic.png\" alt='' title='Chris Davies - Text Graphic'  height=\"224\" width=\"366\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-Text-Graphic.png 366w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-Text-Graphic-300x184.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-Text-Graphic-80x49.png 80w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-sytgxe-8ac2d0639ea3760ac05909095e4990cd av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2i9pfej-021cfbf1a00499bb68ceed1045a66435\">\n.avia-image-container.av-m2i9pfej-021cfbf1a00499bb68ceed1045a66435 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2i9pfej-021cfbf1a00499bb68ceed1045a66435 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2i9pfej-021cfbf1a00499bb68ceed1045a66435 av-styling- avia-align-left  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35771 avia-img-lazy-loading-not-35771 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-300x300.png\" alt='' title='Chris Davies'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies-400x400.png 400w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Chris-Davies.png 479w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-94jqhe-f556b140ef971d89955bdeaf65b52a87 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35768'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1yqupbm-ae71f5ed46fe621219d7e18c6fcfec43 av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1t5urhu-662d5a8e7525f7d83d76f018673e65a7 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p><div  class='hr av-m7wsajkm-894e6b5a2a90741cb35e5c3b96c9c9f2 hr-default  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1a87l02-c139772fb9ba35dc988dae2581bc24ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Talk to an Expert: Chris Davies<\/strong><\/h2>\n<p>Chris Davies is Event Director at The Print Show, an annual trade show for the UK printing industry held at the NEC in Birmingham.<br \/>\nThe show attracts over 125 exhibitors and more than 6000 visitors each year. Chris built the show from the ground up and has over 20 years\u2019 experience working in the industry.<br \/>\nSo, our UK partners took a moment to chat to Chris about what visitors are looking for from attending shows, and how exhibitors can make the most of the opportunity.<\/p>\n<p><em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-mxx98y-5e8e6f10b06997659bcf569c354da402 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2paufde-773febc9460451be243665e5cf7fa47c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35768'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-27bfo5u-ec2b2983080abcfee1bd26f26ec551c9 av_one_fifth  avia-builder-el-14  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1jikmc2-82bdac30008cde4bfd66432ee68c29b4 av_three_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m2ian1qz-601b6038314de8ce54b9a349a5d6e1e7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>In your experience, what makes an exhibition stand truly stand out to visitors?<\/h2>\n<p>Exhibitions stands need to be visually appealing; something that print companies are all too aware of, given the visual nature of printing. Whether this is bright colours to capture the attention of passers-by, or high-quality images on flags and banners; print plays a key role in exhibition stands.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35773 lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show.png\" alt=\"\" width=\"400\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show.png 483w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-300x284.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-80x76.png 80w\" data-sizes=\"(max-width: 483px) 100vw, 483px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 483px; --smush-placeholder-aspect-ratio: 483\/457;\" \/><\/p>\n<h2>What are some creative ideas for giveaways or competitions that you\u2019ve seen work well at trade shows?<\/h2>\n<p>We have run several competitions over the years at The Print Show. Most recently, we ran a \u2018Golden Ticket\u2019 draw, whereby we sent out thousands of printed golden tickets to the industry, which they could then bring with them to the show, scan upon entry and have their name entered into a draw to win a host of prizes. One year we even gave away a Print Show-branded pinball machine!<\/p>\n<h2>How important are speaking opportunities at trade shows, and how can businesses best prepare for them?<\/h2>\n<p>Hugely important. There are little other opportunities to speak to a focused audience from your key target market. We run the Knowledge Zone at The Print Show, with the schedule packed full of knowledgeable and engaging speakers from print and related markets.<\/p>\n<h2>Any tips on how exhibitors can generate interest and opportunities before the show even starts?<\/h2>\n<p>In my eyes, pre-show marketing is crucial; you need to let your customers know that you are going to be at the show so they can come along and learn about your latest offerings. This does not need to be an expensive venture, with social media helping you broadcast your message for free.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35772 lazyload\" data-src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2.png\" alt=\"\" width=\"400\" data-srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2.png 477w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2-300x300.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2-80x80.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2-36x36.png 36w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2-180x180.png 180w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/The-Print-Show-2-400x400.png 400w\" data-sizes=\"(max-width: 477px) 100vw, 477px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 477px; --smush-placeholder-aspect-ratio: 477\/478;\" \/><\/p>\n<h2>After the event, what are the most effective ways for exhibitors to follow up with leads and contacts they\u2019ve made?<\/h2>\n<p>For me, it\u2019s good old fashioned phone calls. Emailing is great for sending over extra details, but nothing beats picking up the phone and speaking to someone. It is much more personal and will leave a lasting impression.<\/p>\n<h2>Do you think it\u2019s beneficial for businesses to attend trade shows not directly within their industry but are related to their clients\u2019 interests?<\/h2>\n<p>Absolutely. In print, we have seen so much diversification in recent years, with the lines between print and other industries \u2013 such as sign-making \u2013 blurring. Attending a show that may not be focused on your core business can help open your eyes to opportunities in other areas.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ibwlv1-503fb34432a7b68ed00e573a293c7a5d\">\n#top .hr.hr-invisible.av-m2ibwlv1-503fb34432a7b68ed00e573a293c7a5d{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m2ibwlv1-503fb34432a7b68ed00e573a293c7a5d hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m2ib0n33-ab334a4c86b030b34621e9df6e6c39d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>For all your marketing &amp; exhibition needs. Visit \u00a0<a href=\"nettl.com\/nz\/studio-locator\" target=\"_blank\" rel=\"noopener\"><strong>Find your nearest Nettl<\/strong><\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7weu8g3-62fa3be0cab7b17e12928d941ae80a12\">\n#top .hr.hr-invisible.av-m7weu8g3-62fa3be0cab7b17e12928d941ae80a12{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-m7weu8g3-62fa3be0cab7b17e12928d941ae80a12 hr-invisible  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-j1h3n6-e1365fdb2114db9f7ba4c129417b01b5 av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35768'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":35783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-35768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=35768"}],"version-history":[{"count":23,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35768\/revisions"}],"predecessor-version":[{"id":35929,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35768\/revisions\/35929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/35783"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=35768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=35768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=35768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}