{"id":35947,"date":"2025-03-12T13:53:58","date_gmt":"2025-03-12T00:53:58","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=35947"},"modified":"2025-04-11T09:37:29","modified_gmt":"2025-04-10T21:37:29","slug":"customer-outreach-strategies","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/customer-outreach-strategies\/","title":{"rendered":"The Ultimate Guide to Sales Outreach Planning for SMBs"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5x40gyz-8df92e78dbbdc3a8c69bb2969cbc945f\">\n.avia-section.av-5x40gyz-8df92e78dbbdc3a8c69bb2969cbc945f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Hero-Image-Background2.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5x40gyz-8df92e78dbbdc3a8c69bb2969cbc945f main_color 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class='flex_column av-18840i3-61698c4bb9c98a602a4fd0067643266e av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lke0kr-d12e4b1f7940ddc40ea9383bae0fb5e5\">\n#top .flex_column_table.av-equal-height-column-flextable.av-lke0kr-d12e4b1f7940ddc40ea9383bae0fb5e5{\nmargin-top:-10px;\nmargin-bottom:-10px;\n}\n.flex_column.av-lke0kr-d12e4b1f7940ddc40ea9383bae0fb5e5{\npadding:60px 0 60px 0;\n}\n<\/style>\n<div  class='flex_column av-lke0kr-d12e4b1f7940ddc40ea9383bae0fb5e5 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m85bartz-782d40bb2790cc8d3b64947a9834e7a0\">\n.avia-image-container.av-m85bartz-782d40bb2790cc8d3b64947a9834e7a0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m85bartz-782d40bb2790cc8d3b64947a9834e7a0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m85bartz-782d40bb2790cc8d3b64947a9834e7a0 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35987 avia-img-lazy-loading-not-35987 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-1030x762.png\" alt='' title='Ultimate Guide to Sales Outreach Planning for SMBs-Text'  height=\"762\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-1030x762.png 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-300x222.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-80x59.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-768x568.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-1500x1110.png 1500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-705x521.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text-500x370.png 500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Ultimate-Guide-to-Sales-Outreach-Planning-for-SMBs-Text.png 1525w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q0ymff-6fd9345f77a4ba50e5a25d43e2ff9200\">\n#top .flex_column_table.av-equal-height-column-flextable.av-q0ymff-6fd9345f77a4ba50e5a25d43e2ff9200{\nmargin-top:-10px;\nmargin-bottom:-10px;\n}\n<\/style>\n<div  class='flex_column av-q0ymff-6fd9345f77a4ba50e5a25d43e2ff9200 av_one_fourth  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-3qdm5cb-c9a7613588aecf8ef8a7d00c319f0958 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35947'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3b9uyjv-c7806472f9ab083ff0f25756bea52dea av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-2xzu0y3-fee658ce0360c174f73c469e00dfa8dc av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p><section  class='av_textblock_section av-m84yc3ez-31e16f8dbf56cd5594a3f64f7aadb51f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The Ultimate Guide to Sales Outreach Planning for SMBs<\/strong><\/p>\n<p>If you\u2019re a small business owner or looking to improve your approach to sales and marketing, this guide will help you formulate and improve your customer outreach strategy.<\/p>\n<p><strong>What we\u2019ll cover:<\/strong><\/p>\n<ul>\n<li>The importance of customer outreach to small businesses<\/li>\n<li>Reasons why strategy and planning are key when it comes to customer outreach in small businesses<\/li>\n<li>The role of marketing in your sales outreach<\/li>\n<li>A simple guide to creating a customer outreach strategy for your small business<\/li>\n<li>Simple changes you can make today to massively improve your outreach strategy<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i30vu3-e211fbe9770c56ec0220daf8d01cb0e6\">\n#top .hr.hr-invisible.av-2i30vu3-e211fbe9770c56ec0220daf8d01cb0e6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2i30vu3-e211fbe9770c56ec0220daf8d01cb0e6 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84yk75n-5c9323bed4529abb5964a4825d4d8a75\">\n.avia-image-container.av-m84yk75n-5c9323bed4529abb5964a4825d4d8a75 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m84yk75n-5c9323bed4529abb5964a4825d4d8a75 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m84yk75n-5c9323bed4529abb5964a4825d4d8a75 av-styling- avia-align-center  avia-builder-el-10  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35955 avia-img-lazy-loading-not-35955 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg.webp\" alt='' title='Sales-strategy.jpg'  height=\"530\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg.webp 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Sales-strategy.jpg-500x333.webp 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20fkxvv-5d3fb61d56970d7fe20604da6cce6cf4\">\n#top .hr.hr-invisible.av-20fkxvv-5d3fb61d56970d7fe20604da6cce6cf4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-20fkxvv-5d3fb61d56970d7fe20604da6cce6cf4 hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m84ylwxe-02579672dfd9f1212b486c35bf1e21d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>What do you mean by sales outreach?<\/strong><\/p>\n<p>Sales outreach is the term used to describe any outgoing activity that is done on behalf of your business to connect with existing or potential customers. The goal of your business\u2019s outbound activity is to provoke inbound activity from potential customers in the form of connection requests, enquiries, quote requests, or purchases. We\u2019ll discuss this as customer outreach because it can be made up of a combination of both sales and marketing activities. It can include passive touchpoints, including many of your marketing efforts <em>(such as branded graphics on your company vehicle),<\/em> or active ones, many of which fall under the category of sales activities <em>(such as emailing a prospective customer to introduce yourself).<\/em><\/p>\n<p><strong>Inbound marketing ideas to include in your <em>Outreach Plan<\/em><\/strong><\/p>\n<ul>\n<li>Outdoor signage <a href=\"https:\/\/www.nettl.com\/nz\/great-outdoors\/\"><em>(a full guide to outdoor marketing)<\/em><\/a><\/li>\n<li>Vehicle graphics and car wraps<\/li>\n<li><a href=\"https:\/\/www.nettl.com\/nz\/seo-academy\/\">Search engine optimisation<\/a> and <a href=\"https:\/\/www.nettl.com\/nz\/pay-per-click\">pay-per-click advertising<\/a><\/li>\n<li>Organic and paid social media activity<\/li>\n<li><a href=\"https:\/\/www.nettl.com\/nz\/exhibit-stands\/\">Exhibitions and events<\/a><\/li>\n<li>Networking<\/li>\n<li><a href=\"https:\/\/www.nettl.com\/nz\/shop\/\">Leaflet drops and mass mailings<\/a><\/li>\n<li>Branded stationery and website<\/li>\n<li>Reviews and referrals<\/li>\n<li>Email campaigns<\/li>\n<\/ul>\n<p><strong>Importance of customer outreach to small businesses<\/strong><\/p>\n<p>With a limited number of hours in your day and an infinite number of hats to wear as a small business owner, squeezing an outreach plan into your weekly schedule might feel like an insurmountable task. Below, we\u2019ll talk you through breaking that down into bite-sized chunks. First, though, let\u2019s look at <strong>why a customer outreach plan is crucial to small businesses.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rvpoyz-508e750e6f714998abed2b7b14ce398d\">\n#top .hr.hr-invisible.av-1rvpoyz-508e750e6f714998abed2b7b14ce398d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1rvpoyz-508e750e6f714998abed2b7b14ce398d hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84ypm0b-7c68dd2ace748d22874b382033eb89cd\">\n.avia-image-container.av-m84ypm0b-7c68dd2ace748d22874b382033eb89cd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m84ypm0b-7c68dd2ace748d22874b382033eb89cd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m84ypm0b-7c68dd2ace748d22874b382033eb89cd av-styling- avia-align-center  avia-builder-el-14  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35953 avia-img-lazy-loading-not-35953 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg.webp\" alt='' title='phone-outreach.jpg'  height=\"534\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg.webp 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg-300x202.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg-80x54.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg-768x516.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg-705x474.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/phone-outreach.jpg-500x336.webp 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48slkb-143eae92e384f8bf63a8b609abd396a7\">\n#top .hr.hr-invisible.av-48slkb-143eae92e384f8bf63a8b609abd396a7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-48slkb-143eae92e384f8bf63a8b609abd396a7 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m84yr4at-9baceee83d4f8a1e0e953826f544a407 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Do you have an engaged pool of current customers? Do they order frequently and have great relationships with you? Fantastic. That\u2019s great for today, and perhaps this month, perhaps even this year. But what will happen if you don\u2019t add to that group of loyal customers? Even in the very best-case scenario, where you continuously deliver the consistent, top-quality service we know you\u2019re famous for, at some point, some of those loyal customers will inevitably move on. Some will retire, sell their businesses, change roles, or close the business altogether. To secure sustainable growth, or at the very least stability, over any meaningful period in your business\u2019s life, you will need to add to your pool of loyal customers. Take control of this by establishing a consistent outreach strategy.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m84yt0ok-93379837fd2b4fc8af9aa3b338ec7539 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The role of marketing in your customer outreach<\/strong><br \/>\nOutreach plans are typically made up of <em>(and strongly associated with) <\/em>sales activities. When you hear &#8220;customer outreach,&#8221; you probably think of cold calling and direct email. Every day, successful sales teams use these to connect with potential or dormant customers. However, as a small business owner, you may not have the time to dedicate to calling 100 potential customers a day, or you may feel unconfident or uncomfortable doing so.<\/p>\n<p>Marketing is a fantastic way for small businesses to take control of and improve their customer outreach. This is because outreach activity is proven to be more effective when received through multiple, layered, and personalised touchpoints. Use marketing to warm a lead up by introducing them to your business through sponsored social media ads, direct mail, or appearing in their search engine results, and then follow up with personalised sales activity. As a small business owner, approaching customer outreach with a blend of both sales and marketing efforts will mean your prospects have already been introduced to your business\u2019s values and goals to some degree. It will increase your potential customer\u2019s awareness of your offering and give you much more to talk about together.<\/p>\n<p><strong>The crucial importance of strategy and planning when it comes to customer outreach in small businesses<\/strong><\/p>\n<p>How does that saying go? <em>&#8220;The cobbler\u2019s children have no shoes&#8221;?<\/em> An all-too-common dilemma faced by small business owners. As an entrepreneur, you wear the hat of CEO, COO, Finance Director, Product Creation Team, Customer Service Representative, Head of Marketing, Sales, Manufacturing, Distribution, and many, many more. For this reason, many small business owners find themselves jumping to whichever issue screams the loudest at any given time.<\/p>\n<p>Putting a simple strategy and schedule in place for your customer outreach will empower you to take control of your client acquisition and customer development. It will move prospecting, developing, and converting new customers from an urgent, important problem to resolve once you\u2019ve identified a gap in your pipeline, to a <a href=\"https:\/\/jamesclear.com\/eisenhower-box\">non-urgent, important daily or weekly task that builds control, longevity, and predictability into your business.<\/a><\/p>\n<p><strong>How can I create a customer outreach strategy for my small business?<\/strong><\/p>\n<p>Your customer outreach strategy does not have to be extensive or elaborate. It doesn\u2019t have to take hours every day, nor does it need to be significantly costly. Here\u2019s an overview of what your simple, targeted, cost-and-time-effective customer outreach plan could look like.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17tiw6j-a5003ef431241c480b7b673277048c6f\">\n#top .hr.hr-invisible.av-17tiw6j-a5003ef431241c480b7b673277048c6f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17tiw6j-a5003ef431241c480b7b673277048c6f hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84yytqa-6f3c24ed2208a78af9fa6ffaaa4a20be\">\n.avia-image-container.av-m84yytqa-6f3c24ed2208a78af9fa6ffaaa4a20be img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m84yytqa-6f3c24ed2208a78af9fa6ffaaa4a20be .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m84yytqa-6f3c24ed2208a78af9fa6ffaaa4a20be av-styling- avia-align-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35958 avia-img-lazy-loading-not-35958 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg.webp\" alt='' title='Planning-customer-outreach.jpg'  height=\"596\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg.webp 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg-300x225.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg-80x60.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg-768x576.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg-705x529.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/Planning-customer-outreach.jpg-500x375.webp 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vpcqej-61dee1517dbf76152b759c9948b9c6ed\">\n#top .hr.hr-invisible.av-vpcqej-61dee1517dbf76152b759c9948b9c6ed{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vpcqej-61dee1517dbf76152b759c9948b9c6ed hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m84z2tb8-b9f5837c36ab46dea3b16304b517cdbb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Include in your Marketing &amp; Sales Outreach Plan for your Small Business<\/strong><\/p>\n<ul>\n<li><em>Outreach Themes:<\/em> Choose 1\u20133 campaigns that you\u2019ll run for the month<br \/>\ng. Lost &amp; Dormant, Ideal Clients &amp; Referral Campaign<\/li>\n<li><em>Touchpoints:<\/em> Break each theme into 4\u20135 touchpoints<br \/>\n<em>g. First Week<\/em> \u2013 Connect on social media;<br \/>\n<em>Second Week<\/em> \u2013 Post them a mailer;<br \/>\n<em>Third Week<\/em> \u2013 Email them;<br \/>\n<em>Fourth Week<\/em> \u2013 Call them to follow up and start a conversation.<\/li>\n<li><em>Month overview:<\/em> With the above, you will get a theme and touchpoint for as many days in the week as is realistic for you. Start small and consistent, build the habit, and then start introducing more into your plan.<\/li>\n<\/ul>\n<p><strong>Simple changes you can make today to massively improve your customer outreach strategy<\/strong><br \/>\n<strong>WHO \u2013 WHY \u2013 HOW \u2013 WHEN<\/strong><\/p>\n<p><strong>Who are you targeting?<\/strong><br \/>\nDecide who you will be targeting in advance. Without this, you will lose valuable time contacting potential customers without any direction\u2014or worse still, spending the time you have dedicated to reaching out to prospective customers deciding who to talk to.<\/p>\n<p>Two routes to identifying who to target are:<\/p>\n<p><strong>Create an ideal client avatar to determine the profile of prospective clients you should be trying to reach.<\/strong><br \/>\nYou can start by profiling your most profitable current clients; depending on whether you sell B2B or B2C, the criteria may vary.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jcui5n-8e20054dbd7ba8e2d7c15c71ddf92250\">\n#top .hr.hr-invisible.av-jcui5n-8e20054dbd7ba8e2d7c15c71ddf92250{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jcui5n-8e20054dbd7ba8e2d7c15c71ddf92250 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84z4b8a-185c40784bf01df19930097f78f4beee\">\n.avia-image-container.av-m84z4b8a-185c40784bf01df19930097f78f4beee img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m84z4b8a-185c40784bf01df19930097f78f4beee .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m84z4b8a-185c40784bf01df19930097f78f4beee av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35951 avia-img-lazy-loading-not-35951 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png.webp\" alt='' title='B2C-Clients-01-1500x509.png'  height=\"509\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png.webp 1500w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png-300x102.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png-1030x350.webp 1030w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png-80x27.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png-768x261.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png-705x239.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/B2C-Clients-01-1500x509.png-500x170.webp 500w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bifpn-bce801609e7fa96cf990365d7c36df2f\">\n#top .hr.hr-invisible.av-bifpn-bce801609e7fa96cf990365d7c36df2f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-bifpn-bce801609e7fa96cf990365d7c36df2f hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m84z6lic-ae2f715ee83c236a37a53ebab6adc1d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Review your customer landscape for any potential threats or opportunities to maximise.<\/strong><br \/>\nDo you have a large bank of past customers who have slipped into your dormant or lost categories? Depending on your business, this may be those who haven\u2019t ordered in six months or over five years. Perhaps you have clients who have only ordered from you once in the past that you should reach out to in order to educate them on the other ways you could add value to their lives.<\/p>\n<p><strong>Why are you getting in touch with them?<\/strong><br \/>\nA common deterrent many small business owners come up against when it comes to outbound activity is the fear of being shut down or having an awkward conversation. The way to avoid this is by identifying the compelling reason for you to engage with past or prospective customers. Why would they care to talk to you? Uncover compelling reasons for your prospects to want to talk to you by thoroughly researching the goals, challenges, and needs of your ideal client avatar and by warming the conversation up with marketing.<\/p>\n<p><strong>Nettl Nugget<\/strong><br \/>\nIf you sell B2B, simply search &#8220;Top 10 Challenges of [Industry]&#8221; and be ready to receive a list of potential problems your business can help to resolve for your prospect.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1frhe17-4ac583c6153980abdc8f3744ec5dea79\">\n#top .hr.hr-invisible.av-1frhe17-4ac583c6153980abdc8f3744ec5dea79{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1frhe17-4ac583c6153980abdc8f3744ec5dea79 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84z8ocy-dd732751e4bb7d8e22b03b88e296ebc6\">\n.avia-image-container.av-m84z8ocy-dd732751e4bb7d8e22b03b88e296ebc6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m84z8ocy-dd732751e4bb7d8e22b03b88e296ebc6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m84z8ocy-dd732751e4bb7d8e22b03b88e296ebc6 av-styling- avia-align-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35954 avia-img-lazy-loading-not-35954 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg.webp\" alt='' title='google-search.jpg'  height=\"530\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg.webp 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/google-search.jpg-500x333.webp 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bt5ij-e019f793641757d2d312ebdc2116ce2a\">\n#top .hr.hr-invisible.av-bt5ij-e019f793641757d2d312ebdc2116ce2a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-bt5ij-e019f793641757d2d312ebdc2116ce2a hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m84za8cs-c4a7448d21551fafff28db304e8c5bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>How are you getting in touch?<\/strong><br \/>\n<a href=\"https:\/\/revenuegrid.com\/blog\/customer-touch-points\/\">We know that conversion is more likely the more touchpoints a potential client has with a brand.<\/a> Decide the routes you\u2019re going to take to get in touch with your prospects. Remember to blend marketing and sales tools to achieve a layered approach. Incessant emails will appear spammy and annoying. A blend of connecting on social media, appearing in their search engine results, sending an eye-catching box or booklet through the post, an email introduction, and then a phone call will make your business appear omnipresent and salient.<\/p>\n<p><strong>When are you reaching out to clients?<\/strong><br \/>\nYou need to decide on the frequency with which you engage in this outbound activity for two reasons. Consistency is key in building habits. A set frequency (once a day, once a week) will enable you to start and cement the habit of customer outreach.<br \/>\nProspects need repeated exposure to your brand. There needs to be some level of consistency in how often prospects interact with your brand to build recognition and salience. After repeated, varied, and consistent interactions with your brand, they will think of your business with more fluency and associate it with an increased level of credibility.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18dphl7-957110b460eabd535e709fa5cf484f05\">\n#top .hr.hr-invisible.av-18dphl7-957110b460eabd535e709fa5cf484f05{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18dphl7-957110b460eabd535e709fa5cf484f05 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84zc9vl-26de000e54795bef631bfeebfa812435\">\n.avia-image-container.av-m84zc9vl-26de000e54795bef631bfeebfa812435 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m84zc9vl-26de000e54795bef631bfeebfa812435 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m84zc9vl-26de000e54795bef631bfeebfa812435 av-styling- avia-align-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35952 avia-img-lazy-loading-not-35952 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg.webp\" alt='' title='planning-outreach.jpg'  height=\"596\" width=\"795\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg.webp 795w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg-300x225.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg-80x60.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg-768x576.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg-705x529.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/03\/planning-outreach.jpg-500x375.webp 500w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tjw8ln-4985f63f5cae2f4ee56cc58c9b2b8528\">\n#top .hr.hr-invisible.av-tjw8ln-4985f63f5cae2f4ee56cc58c9b2b8528{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tjw8ln-4985f63f5cae2f4ee56cc58c9b2b8528 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m84zdv34-33c0d4b7fd73d2c525b478b6d2b62f1b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Choose the frequency and consistency of your efforts based on the nature of your outreach campaign.<\/p>\n<p>Is it an ongoing outreach campaign, like follow-up care calls and emails that you complete after each purchase?\u00a0 You might do this once a week, with customers receiving one to two touchpoints after each purchase.<\/p>\n<p>Is it a seasonal campaign, like driving pre-Christmas sales? You\u2019ll probably want to run this once a year with frequent touchpoints over the course of the campaign, perhaps once or twice a week.<\/p>\n<p>Or is it an ongoing re-engagement campaign to target Dormant and Lost customers? You might run this throughout the year, with dormant and lost customers receiving a touchpoint once or twice a month.<\/p>\n<p><strong>Takeaways<\/strong><\/p>\n<ul>\n<li>Customer outreach is key to maintaining and growing your small business.<\/li>\n<li>Successful outreach is supported by a strategy and consists of both sales and marketing activities.<\/li>\n<li>A blended approach with layered touchpoints will help engage and interest prospects.<\/li>\n<li>Establish the who, why, how, and when of each campaign to guide you to success.<\/li>\n<\/ul>\n<p>For support in planning or creating customer outreach assets for your small business, get in touch with your local Nettl Studio today.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yztzsb-95b0665f3d378cc6fff880b08a40d33d\">\n#top .hr.hr-invisible.av-yztzsb-95b0665f3d378cc6fff880b08a40d33d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-yztzsb-95b0665f3d378cc6fff880b08a40d33d hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-m84zns82-143bea9d4220cdc021eb5fed2f5f55cd-wrap avia-button-center  avia-builder-el-35  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m84zns82-143bea9d4220cdc021eb5fed2f5f55cd\">\n#top #wrap_all .avia-button.av-m84zns82-143bea9d4220cdc021eb5fed2f5f55cd{\npadding:12px 20px 12px 20px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-locator'  class='avia-button av-m84zns82-143bea9d4220cdc021eb5fed2f5f55cd av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue8ba' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Let\u2019s Plan Together<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wht94b-9074ac84e5c6ed0081c077f94c2260dd\">\n#top .hr.hr-invisible.av-wht94b-9074ac84e5c6ed0081c077f94c2260dd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wht94b-9074ac84e5c6ed0081c077f94c2260dd hr-invisible  avia-builder-el-36  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-jgcymj-306ef7ddd693506086da42c19d7efe75 av_one_fifth  avia-builder-el-37  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-35947'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":36099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-35947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=35947"}],"version-history":[{"count":26,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35947\/revisions"}],"predecessor-version":[{"id":36240,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/35947\/revisions\/36240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/36099"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=35947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=35947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=35947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}