{"id":36101,"date":"2025-06-03T09:38:20","date_gmt":"2025-06-02T21:38:20","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=36101"},"modified":"2025-06-03T09:38:44","modified_gmt":"2025-06-02T21:38:44","slug":"7-stages-search","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/7-stages-search\/","title":{"rendered":"7 Stages of Search Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96eocpg-fcf228d47fc9a794bb22f97491d2cc4c\">\n.avia-section.av-m96eocpg-fcf228d47fc9a794bb22f97491d2cc4c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Stages-SEO-Hero-Image-Background-1-1030x644.jpg);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m96eocpg-fcf228d47fc9a794bb22f97491d2cc4c main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-36101'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96ep2wz-9f875b688e2dbffc95ce09ddace6b0fa\">\n.avia-image-container.av-m96ep2wz-9f875b688e2dbffc95ce09ddace6b0fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96ep2wz-9f875b688e2dbffc95ce09ddace6b0fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96ep2wz-9f875b688e2dbffc95ce09ddace6b0fa av-styling- avia-align-center  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https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Stages-of-Search-Marketing-Heading-Text-1-500x328.png 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-knabgl-5f1ac37999982b26a4824f2d39b7292b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-36101'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-40da405-d43ab112e609da72594c2d3a02811fa8 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-3mgmpet-8cd02f0059f119872e58f1b120849969 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14bwfnp-d76a8bcb9d7e4d9e8bad9aa7312c3492\">\n#top .hr.hr-invisible.av-14bwfnp-d76a8bcb9d7e4d9e8bad9aa7312c3492{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14bwfnp-d76a8bcb9d7e4d9e8bad9aa7312c3492 hr-invisible  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96ewsjw-c62eab746e699210e141b9670932d9dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35dp2s-698c7c6927f8b41e6d2b6bd4203f6d42\">\n.av_font_icon.av-35dp2s-698c7c6927f8b41e6d2b6bd4203f6d42 .av-icon-char{\nfont-size:16px;\nline-height:16px;\n}\n<\/style>\n<span  class='av_font_icon av-35dp2s-698c7c6927f8b41e6d2b6bd4203f6d42 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/strong><\/p>\n<p><em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m96ez9ej-8361e1668dee0e0b4246dbf18adb388a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Search Engine Marketing, or Search Engine Optimisation (SEO), is about driving more visitors to your business or website.<\/strong><\/h2>\n<p>This is achieved by getting your business to show up in the results when people search for products or services you provide.<\/p>\n<p>68% of online experiences begin with a search engine. That\u2019s two-thirds of people kicking off their browsing session with a page of search results.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96h3xjf-ecdf06ffa1026fcdd5c4936b322ec5c0\">\n.avia-image-container.av-m96h3xjf-ecdf06ffa1026fcdd5c4936b322ec5c0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96h3xjf-ecdf06ffa1026fcdd5c4936b322ec5c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96h3xjf-ecdf06ffa1026fcdd5c4936b322ec5c0 av-styling- avia-align-center  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36111 avia-img-lazy-loading-not-36111 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Stages-Covers-495x400.png\" alt='' title='7 Stages - Covers'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Stages-Covers-495x400.png 495w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Stages-Covers-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m96f2jlg-e89c704809ae8de6810b8891a1218801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Download\u00a0<em>The Complete <a href=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/SEO-Stages-Booklet-low-res.pdf\"><span class=\"zw-portion zw-text-portion\" data-text-len=\"46\">7 Stages of Search Marketing<\/span> Guide<\/a><\/em>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96gkdm2-39eddbb080b1de053161e580cb42d506\">\n#top .hr.hr-invisible.av-m96gkdm2-39eddbb080b1de053161e580cb42d506{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m96gkdm2-39eddbb080b1de053161e580cb42d506 hr-invisible  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2yonszp-15431103ef8dacd25a42d4e505f68c63 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2kumpgl-fcbf33c69d86886c833075d2e57fcda0 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-36101'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7wujnp-9d1deb8abb782744de573fcd32c7d611 av_one_fifth  avia-builder-el-14  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-1joizd1-0389a14eeec1f9e7868aded800f21a3b av_three_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-m96f9hok-8032fb21fceb61e7303710abe2f3f18e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is Search Marketing right for your business?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m96fad3o-860b63ba0787b05d6ad12debbae967be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If people search online for the things that you do, then\u00a0<strong>yes<\/strong>, Search Marketing is for you! This is especially true if you offer a local service. Something \u2018near me\u2019.<\/p>\n<p>Although your target market could be local, national, or international. Particularly if you sell online and want your products to be found at the moment people are looking.<\/p>\n<p>If you\u2019re still not sure, don\u2019t worry. We can advise whether or not Search Marketing is a good fit for your marketing strategy.<\/p>\n<p>In the meantime, we\u2019ve made Search Marketing simple, by outlining 7 stages.\u00a0<em>Let\u2019s get started.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m586v9-dc6bc1c630df0ed738aebd56a390e04f\">\n#top .hr.hr-invisible.av-m586v9-dc6bc1c630df0ed738aebd56a390e04f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m586v9-dc6bc1c630df0ed738aebd56a390e04f hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wfhnz9-04ef3e67f98b87ea7b5bfd1f3eb2a276\">\n.avia-image-container.av-wfhnz9-04ef3e67f98b87ea7b5bfd1f3eb2a276 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-wfhnz9-04ef3e67f98b87ea7b5bfd1f3eb2a276 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-wfhnz9-04ef3e67f98b87ea7b5bfd1f3eb2a276 av-styling- avia-align-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36121 avia-img-lazy-loading-not-36121 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg.webp\" alt='' title='1-Audit.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/1-Audit.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-je9y4l-104d4fd12b8374e904afce4f6c5be180\">\n#top .hr.hr-invisible.av-je9y4l-104d4fd12b8374e904afce4f6c5be180{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-je9y4l-104d4fd12b8374e904afce4f6c5be180 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96fsolx-f8ca0a6c7b96500f099f238c5c5c8cac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>1. Audit<\/h2>\n<p>Before diving into SEO,\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/getaudit\/\">get a free audit<\/a>\u00a0to see how your site\u2019s doing. We\u2019ll assess key areas including:<\/p>\n<ul>\n<li>Page structure and technical setup<\/li>\n<li>Keyword usage<\/li>\n<li>Responsiveness &amp; usability<\/li>\n<li>Speed and security<\/li>\n<\/ul>\n<p>Fill out our <a href=\"https:\/\/www.nettl.com\/nz\/getaudit\/\">simple form<\/a>. We\u2019ll share what we find. For free!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-76r4ked-48c72539d0a381f080767d366496664e\">\n#top .hr.hr-invisible.av-76r4ked-48c72539d0a381f080767d366496664e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-76r4ked-48c72539d0a381f080767d366496664e hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96ftdiz-8c7bf82e26a1adde2de50744a3e703e4\">\n.avia-image-container.av-m96ftdiz-8c7bf82e26a1adde2de50744a3e703e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96ftdiz-8c7bf82e26a1adde2de50744a3e703e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96ftdiz-8c7bf82e26a1adde2de50744a3e703e4 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36122 avia-img-lazy-loading-not-36122 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg.webp\" alt='' title='2-Keyword-Research.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/2-Keyword-Research.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qicm11-df0a6179c1a1a1213c9f9106c7bc7036\">\n#top .hr.hr-invisible.av-6qicm11-df0a6179c1a1a1213c9f9106c7bc7036{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6qicm11-df0a6179c1a1a1213c9f9106c7bc7036 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96fvbw3-78f93f13ea20742451f51a7cd8d38d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2. Keyword Research<\/h2>\n<p><em>Keyword Research is the compass of Search Marketing. It\u2019s where we begin.<\/em><\/p>\n<p>By exploring the search terms your potential audience uses, we can uncover high-potential gems.<\/p>\n<p>We focus on search volume, relevance, intent, and feasibility. This insight guides us to pinpoint the best opportunities and set priorities for the work ahead.<\/p>\n<p>We can start from your existing keywords or suggest new starting points.<\/p>\n<p>Ask us for a standalone keyword research report, or enjoy this service as a crucial part of many packages.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-665v0h1-cb1e79cd8638ce67d64a4c4862e65cc4\">\n#top .hr.hr-invisible.av-665v0h1-cb1e79cd8638ce67d64a4c4862e65cc4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-665v0h1-cb1e79cd8638ce67d64a4c4862e65cc4 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96fyb4r-f8315e95d47716458a1b1cd7286c5582\">\n.avia-image-container.av-m96fyb4r-f8315e95d47716458a1b1cd7286c5582 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96fyb4r-f8315e95d47716458a1b1cd7286c5582 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96fyb4r-f8315e95d47716458a1b1cd7286c5582 av-styling- avia-align-center  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36123 avia-img-lazy-loading-not-36123 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg.webp\" alt='' title='3-Content.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/3-Content.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5qzjns5-9f5db9edfe77788f561210f333f06f37\">\n#top .hr.hr-invisible.av-5qzjns5-9f5db9edfe77788f561210f333f06f37{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5qzjns5-9f5db9edfe77788f561210f333f06f37 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96fyubb-2764162d86abf18a68c89786b37bb7fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>3. Content<\/h2>\n<p><em>Search Engines simply aren\u2019t going to recommend your website if there\u2019s not enough relevant and high-quality content to refer to.<\/em><\/p>\n<p>Your website should be designed to guide users smoothly and meet their needs in clear, engaging ways. A well-crafted site is on-brand, well-designed, mobile-friendly, and fast. With easy navigation and clear calls-to-action.<\/p>\n<p>If your website isn\u2019t up to scratch, start here!<\/p>\n<p>Search Marketing is about targeting specific keywords. So dedicated landing pages are essential. These pages focus on relevance and user intent. They offer helpful content that addresses needs or highlights the right products.<\/p>\n<p>The focus is on solving problems and boosting conversions.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5d8fl45-4699b12124598a33fe9070c72058a8af\">\n#top .hr.hr-invisible.av-5d8fl45-4699b12124598a33fe9070c72058a8af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5d8fl45-4699b12124598a33fe9070c72058a8af hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96g10pv-b5bb471ab793b67e54b92db43907ec6f\">\n.avia-image-container.av-m96g10pv-b5bb471ab793b67e54b92db43907ec6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96g10pv-b5bb471ab793b67e54b92db43907ec6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96g10pv-b5bb471ab793b67e54b92db43907ec6f av-styling- avia-align-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36124 avia-img-lazy-loading-not-36124 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg.webp\" alt='' title='4-Local-Listings.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/4-Local-Listings.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4o02jgl-69690c2b6a42187ac5fef85a86189830\">\n#top .hr.hr-invisible.av-4o02jgl-69690c2b6a42187ac5fef85a86189830{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4o02jgl-69690c2b6a42187ac5fef85a86189830 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96g1vlp-8d5b2abf1c74acc8cf7617bfae5327bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>4. Local Listings<\/h2>\n<h3>SEO CONSOLE<\/h3>\n<p>In the past, every business needed to be listed in the Yellow Pages. Today, business information can be found on 50+ platforms.\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/seo-console\/\">Use SEO Console<\/a>\u00a0to simply and consistently manage your online listings, making it easy for potential customers to find you.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/nz\/seo-console\/\">Try for free with a 30 day trial.<\/a><\/p>\n<h3>BUSINESS BOOSTER<\/h3>\n<p>Our\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/business-booster\/\">Google Business Booster package<\/a>\u00a0optimises your Google Business Profile to increase visibility. So if you run a business where people search locally for what you do, you\u2019ll want to appear in these results.<\/p>\n<p>The package includes:<\/p>\n<ul>\n<li>SEO Console bundle<\/li>\n<li>Keyword research<\/li>\n<li>Google Profile setup<\/li>\n<li>Weekly posts<\/li>\n<li>Review management<\/li>\n<li>Monthly reports<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4co8m2t-21d025e6b7c26d9db7cd92d8560db427\">\n#top .hr.hr-invisible.av-4co8m2t-21d025e6b7c26d9db7cd92d8560db427{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4co8m2t-21d025e6b7c26d9db7cd92d8560db427 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96g6ghv-6d134e33f95696563a1b306cccfe667e\">\n.avia-image-container.av-m96g6ghv-6d134e33f95696563a1b306cccfe667e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96g6ghv-6d134e33f95696563a1b306cccfe667e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96g6ghv-6d134e33f95696563a1b306cccfe667e av-styling- avia-align-center  avia-builder-el-35  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36125 avia-img-lazy-loading-not-36125 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg.webp\" alt='' title='5-PPC.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/5-PPC.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3us810l-c2fc1663cb70c7618dba5ac0d2c36b0f\">\n#top .hr.hr-invisible.av-3us810l-c2fc1663cb70c7618dba5ac0d2c36b0f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3us810l-c2fc1663cb70c7618dba5ac0d2c36b0f hr-invisible  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96g7fr8-d84b66292f59a0f13b510292968543fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-1h5oqo3-3e96c6139ee842c42f5386e35dcab25d \">\n<div class=\"avia_textblock\">\n<h2>5. PPC<\/h2>\n<p><em>Need fast results? Unlike SEO, which takes time, ads can start driving traffic to your site immediately.<\/em><\/p>\n<p>Ads match your business with users\u2019 searches in real-time, putting you in front of the right audience at the right moment.<\/p>\n<p>Our\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/pay-per-click\/\">paid ads service<\/a>\u00a0covers PPC (pay per click) and PPM (pay per 1000 impressions). We can take care of your text ads, display ads, and retargeting efforts.<\/p>\n<p>We will refine or build your existing campaigns from scratch, ensuring bids and targeting are optimised for maximum budget efficiency. Each month, you\u2019ll receive a report covering traffic, costs, and conversions.<\/p>\n<p>Run PPC alongside SEO for best results. Or as a standalone to gain momentum fast on a limited budget.<\/p>\n<ul>\n<li>Get instant results<\/li>\n<li>Easier to get going than SEO<\/li>\n<li>Customer targeting options<\/li>\n<li>Precise budget management<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<div class=\"hr av-3f8n7r7-b206ef3a8c6ecdef1fb9b41319cbb5cb hr-invisible avia-builder-el-32 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ale1ph-01dd19b8e616fc296548f6ef38aab93b\">\n#top .hr.hr-invisible.av-3ale1ph-01dd19b8e616fc296548f6ef38aab93b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3ale1ph-01dd19b8e616fc296548f6ef38aab93b hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sb4g11-b72b1361cdfca98612436e1d548d23dd\">\n.avia-image-container.av-sb4g11-b72b1361cdfca98612436e1d548d23dd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-sb4g11-b72b1361cdfca98612436e1d548d23dd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-sb4g11-b72b1361cdfca98612436e1d548d23dd av-styling- avia-align-center  avia-builder-el-39  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36126 avia-img-lazy-loading-not-36126 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg.webp\" alt='' title='6-Onsite-SEO.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/6-Onsite-SEO.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36nc0rp-d03e29830afe41c4b7d3b71864198ec9\">\n#top .hr.hr-invisible.av-36nc0rp-d03e29830afe41c4b7d3b71864198ec9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-36nc0rp-d03e29830afe41c4b7d3b71864198ec9 hr-invisible  avia-builder-el-40  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96ge5wn-d15b97b11f6ea42642749f573c5aa6ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-1h5oqo3-3e96c6139ee842c42f5386e35dcab25d \">\n<div class=\"avia_textblock\">\n<h2>6. Onsite SEO<\/h2>\n<p><em>So your website looks the part. You have an active and accurate presence on business directories and platforms like Google Business Profile. What\u2019s next?<\/em><\/p>\n<p>Maybe you want more search traffic or to offset ad costs by promoting organic growth. Ultimately, we all aim to rank higher for the services we provide. That\u2019s where Onsite SEO comes in.<\/p>\n<p>We help Google and other search engines prioritise your website for better rankings over time. It all boils down to two essentials:\u00a0<strong>relevance<\/strong>\u00a0and\u00a0<strong>authority<\/strong>.<\/p>\n<p>Onsite SEO optimises your website\u2019s content and structure for maximum relevance. Can Google read your site easily, and is your content valuable and relevant? A technically sound, user-friendly site boosts your online presence and visitor experience, making it a win for both search engines and users.<\/p>\n<p>If you want to explore a DIY route to improve your rankings, we have hundreds of free SEO guides and videos on this website. However, we know most people prefer to leave this to the experts. Especially if those experts are real people in their local area.<\/p>\n<p>We\u2019re not hidden in a bedroom or working from some far-off land. We\u2019re in your community and most importantly, local to you. That means you can come in and chat with us about our SEO services. Together we can identify which of our digital marketing packages would benefit your business the most.\u00a0<a href=\"https:\/\/www.nettl.com\/nz\/seo\/\">Packages start from $478<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/nz\/getaudit\/\">Request a free audit online<\/a>, or give us a call to get started.<\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-3f8n7r7-b206ef3a8c6ecdef1fb9b41319cbb5cb hr-invisible avia-builder-el-32 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dr3gmd-a403ee298ef4354e32faf5308b7b2824\">\n#top .hr.hr-invisible.av-2dr3gmd-a403ee298ef4354e32faf5308b7b2824{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2dr3gmd-a403ee298ef4354e32faf5308b7b2824 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96geli3-eac5795e3d22cb9e026f2ab4b1fc4641\">\n.avia-image-container.av-m96geli3-eac5795e3d22cb9e026f2ab4b1fc4641 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96geli3-eac5795e3d22cb9e026f2ab4b1fc4641 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96geli3-eac5795e3d22cb9e026f2ab4b1fc4641 av-styling- avia-align-center  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36127 avia-img-lazy-loading-not-36127 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg.webp\" alt='' title='7-Offsite-SEO.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/7-Offsite-SEO.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25p5d0l-d609221a5ca65b2c811132fdaf435b98\">\n#top .hr.hr-invisible.av-25p5d0l-d609221a5ca65b2c811132fdaf435b98{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-25p5d0l-d609221a5ca65b2c811132fdaf435b98 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96gf8fg-2bf6927d68a028183b27166192058ec5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-1h5oqo3-3e96c6139ee842c42f5386e35dcab25d \">\n<div class=\"avia_textblock\">\n<h2>7. Offsite SEO<\/h2>\n<p><em>Let\u2019s say your website and landing pages are 100%. Your helpful content converts. And your Onsite SEO is stellar. Now is the time to invest resources into the other equally important aspect of SEO: Authority.<\/em><\/p>\n<p><strong>Is your website credible?<\/strong><br \/>\nDo you know how much search engines like Google trust your website? Because this \u2018authority\u2019 determines where you rank. The more credible and relevant sources refer to your site and content, the more trusted you appear to be.<\/p>\n<p><strong>Why backlinks are still important<\/strong><br \/>\nBacklinks remain one of the most powerful tools in your SEO arsenal. A well-maintained backlink profile can be the difference between your website being hidden away in the dusty corners of the internet or strutting its stuff on page one of Google.<\/p>\n<p><strong>Authority and Trustworthiness<\/strong><br \/>\nHigh-quality backlinks from authoritative sites are like receiving an honourable seal of approval.<\/p>\n<p><strong>Improved Search Rankings<\/strong><br \/>\nSearch engines use backlinks to understand the relevance and importance of your site.<\/p>\n<p><strong>Driving Referral Traffic<\/strong><br \/>\nA good backlink can bring visitors directly from the referring site.<\/p>\n<p><strong>Boosting Indexing<\/strong><br \/>\nBacklinks help search engine bots find your site and index your pages more efficiently.<\/p>\n<p><strong>Are bad backlinks holding you back?<\/strong><br \/>\nLinks from spammy, low-quality, or irrelevant sites or bots, can harm your SEO rather than help it. If you\u2019ve got a few of these lurking in your backlink profile, you might need to take action.<\/p>\n<p>We can perform an in-depth audit of your website and backlink profile. Simply ask us for a pre-site audit (PSA).<\/p>\n<p>We\u2019ll identify if your website has built up a history of unwanted backlinks and, if necessary, we can quote to perform a backlink cleanup.<\/p>\n<p>Disassociating from any negative backlinks can have the same effect on your average trust and citation scores as adding credible new ones.<\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-3f8n7r7-b206ef3a8c6ecdef1fb9b41319cbb5cb hr-invisible avia-builder-el-32 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1my8dnp-3dd8d34795b5dcc0224ccd670c46dee2\">\n#top .hr.hr-invisible.av-1my8dnp-3dd8d34795b5dcc0224ccd670c46dee2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1my8dnp-3dd8d34795b5dcc0224ccd670c46dee2 hr-invisible  avia-builder-el-46  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96gfy1f-3a8c4fa57f20e8945c6907aef1c60b37\">\n.avia-image-container.av-m96gfy1f-3a8c4fa57f20e8945c6907aef1c60b37 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m96gfy1f-3a8c4fa57f20e8945c6907aef1c60b37 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m96gfy1f-3a8c4fa57f20e8945c6907aef1c60b37 av-styling- avia-align-center  avia-builder-el-47  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36128 avia-img-lazy-loading-not-36128 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg.webp\" alt='' title='Dont-Stop.jpg'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg.webp 900w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg-300x200.webp 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg-80x53.webp 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg-768x512.webp 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg-705x470.webp 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2025\/04\/Dont-Stop.jpg-500x333.webp 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ybpxh-31554d98cbf6ed6be62c2f3559bdc869\">\n#top .hr.hr-invisible.av-10ybpxh-31554d98cbf6ed6be62c2f3559bdc869{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-10ybpxh-31554d98cbf6ed6be62c2f3559bdc869 hr-invisible  avia-builder-el-48  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m96ggpg6-b85b66202ad202db7034ae7e420a631e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"av_textblock_section av-1h5oqo3-3e96c6139ee842c42f5386e35dcab25d \">\n<div class=\"avia_textblock\">\n<h2>Dont\u2019 stop<\/h2>\n<p>The business of Search Marketing, and SEO in particular, should be a consistent activity, with the goal of continuous improvement.<\/p>\n<p>SEO is about managing change. Search Engines release new algorithms. Your business evolves. Your website updates. Your competitors adapt. Your customers, their needs and behaviours change.<\/p>\n<p>Keeping on top of these factors will prove key when it comes to increasing, or maintaining, your search performance.<\/p>\n<\/div>\n<\/section>\n<div class=\"hr av-3f8n7r7-b206ef3a8c6ecdef1fb9b41319cbb5cb hr-invisible avia-builder-el-32 el_after_av_textblock el_before_av_image \"><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdi46d-de258e5dabcfa3e3e1c1306817e54f57\">\n#top .hr.hr-invisible.av-mdi46d-de258e5dabcfa3e3e1c1306817e54f57{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mdi46d-de258e5dabcfa3e3e1c1306817e54f57 hr-invisible  avia-builder-el-50  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-m96gj23n-307f147d5f1afef4fd87186ccd8ff265-wrap avia-button-center  avia-builder-el-51  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96gj23n-307f147d5f1afef4fd87186ccd8ff265\">\n#top #wrap_all .avia-button.av-m96gj23n-307f147d5f1afef4fd87186ccd8ff265{\npadding:12px 25px 12px 25px;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/studio-locator '  class='avia-button av-m96gj23n-307f147d5f1afef4fd87186ccd8ff265 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m96hb9ki-e94d4671bf98b48bf492a12f0dfb7990\">\n#top .hr.hr-invisible.av-m96hb9ki-e94d4671bf98b48bf492a12f0dfb7990{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-m96hb9ki-e94d4671bf98b48bf492a12f0dfb7990 hr-invisible  avia-builder-el-52  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-v8mgf9-79117383dd1d6b6dce17227a45369dd5 av_one_fifth  avia-builder-el-53  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-36101'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":36160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-36101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/36101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=36101"}],"version-history":[{"count":26,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/36101\/revisions"}],"predecessor-version":[{"id":36424,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/36101\/revisions\/36424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/36160"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=36101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=36101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=36101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}