{"id":6229,"date":"2018-12-07T11:36:22","date_gmt":"2018-12-06T22:36:22","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=6229"},"modified":"2019-02-21T13:55:54","modified_gmt":"2019-02-21T00:55:54","slug":"christmas-business-adventure","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/christmas-business-adventure\/","title":{"rendered":"A Christmas adventure for your business"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kexbr-54da31892b332bfa3e860ac1b3665c47\">\n.avia-image-container.av-6kexbr-54da31892b332bfa3e860ac1b3665c47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6kexbr-54da31892b332bfa3e860ac1b3665c47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6kexbr-54da31892b332bfa3e860ac1b3665c47 av-styling- av-hover-grow avia-align-center  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6238 avia-img-lazy-loading-not-6238 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure.png\" alt='Business Christmas Adventure' title='nettl-business-christmas-adventure'  height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure.png 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure-80x30.png 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure-300x114.png 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure-768x292.png 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure-705x268.png 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/nettl-business-christmas-adventure-450x171.png 450w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpc18cqd-b03679c1a4df9fad2c782ccf4296187c\">\n#top .hr.hr-invisible.av-jpc18cqd-b03679c1a4df9fad2c782ccf4296187c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jpc18cqd-b03679c1a4df9fad2c782ccf4296187c hr-invisible  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-4dfk7r-fda68c5deaa04e5edd73c5a3a17befb1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>When you think &#8216;Christmas&#8217;&#8230; What comes to mind first? <\/strong><\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-4dfk7r-fda68c5deaa04e5edd73c5a3a17befb1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Is it the busyness of the season \u2013 Christmas parties, the kids Christmas concerts and prize-givings, and endless shopping? Is it Christmas trees, mince pies and the jolly fat man in the red suit? Or perhaps it is the feelings of joy, wonder and anticipation that come with the countdown to the big day?<\/strong><\/p>\n<p>For many kids and adults alike, advent calendars are used to heighten those feelings of anticipation and excitement. Unwrapping the little square of chocolate (or these days wine or toys) each day provides something to look forward to everyday in the lead up to Christmas day.<\/p>\n<p>But what is advent and where did it come from? The word advent is derived from the Latin word\u00a0<em>adventus<\/em>, which means &#8216;arrival&#8217;. It can be traced back to the 4<sup>th<\/sup> century and is used in Christianity to prepare for the coming of Christ, both the second coming and the celebration of his birth.<\/p>\n<p>The <a href=\"https:\/\/sellmer-verlag.de\/history.htm\">modern advent calendar<\/a> can be traced back to the mid-19<sup>th<\/sup> century when Protestant Germans lit candles or made chalk marks on doors to count down the days to Christmas. More recently, a marketing genius decided to package little boxes with chocolates and voila, the modern advent calendar was born.<\/p>\n<p><strong>Are you thinking &#8220;how on earth this relates to my business?&#8221;<\/strong><\/p>\n<p>Perfect, that&#8217;s the reaction we were hoping for! Let us show you the five concepts (that make advent calendars successful) that you can use in your business&#8230;<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpd56vui-8b67076ab6d9ac44babff323ab791e4a\">\n.flex_column.av-jpd56vui-8b67076ab6d9ac44babff323ab791e4a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jpd56vui-8b67076ab6d9ac44babff323ab791e4a av_two_third  avia-builder-el-4  el_after_av_textblock  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jpd5750o-5160472cafdf8b8113ffb5844fc67c9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #800080;\">Expectation<\/span><\/h3>\n<p>When you get an advent calendar, you kind of know what you\u2019re going to get \u2013 a different chocolate, toy or message each day. Imagine what would happen if one of the boxes was empty \u2013 all hell would break loose in my house! It\u2019s the same for a business. Your customers will often choose a shop or restaurant they have been to before because they enjoyed the service, the range available or because it is familiar. The customer knows what to expect and wants to repeat the experience.<\/p>\n<h3><span style=\"color: #800080;\">Intrigue<\/span><\/h3>\n<p>That said, people are curious creatures and many enjoy surprises. Advent calendars work because while the item inside is often familiar, there is a little twist \u2013 the chocolates may be different flavours or different shapes, there might be a toy one day and a message to go outside and play the next. Never knowing quite what\u2019s inside just adds to the mystery. Give your customers a little surprise. Free shipping, gift wrapping or even just a simple candy cane attached to the present can make the customer feel special.<\/p>\n<h3><span style=\"color: #800080;\">Excitement<\/span><\/h3>\n<p>Who hasn\u2019t been like a kid in a candy store, or a kid at Christmas, at some point in their lives? Counting down to the big day builds anticipation and makes it all the more thrilling. Yet surprisingly, advent calendars also help us feel in control. We know exactly where we are and what\u2019s coming next. In business, you can help control the customer\u2019s excitement around events and sales, for example.<\/p>\n<h3><span style=\"color: #800080;\">Achievement<\/span><\/h3>\n<p>Every time you open a door on your advent calendar it provides a sense of completion and achievement. Our brains are wired to release endorphins \u2013 the happy hormones \u2013 when we achieve something. Think about what your business could offer to help customers feel this sense of achievement, loyalty cards for a free coffee or discount on products, for instance.<\/p>\n<h3><span style=\"color: #800080;\">Reward<\/span><\/h3>\n<p>This is perhaps the most obvious concept that works for both advent calendars and businesses. Every time you open a door or box on your advent calendar you are rewarded. Rewarding your customers for their loyalty is a great way to keep them coming back.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zm5g5-17449709dd4223a1b20ed325f93171be\">\n.flex_column.av-1zm5g5-17449709dd4223a1b20ed325f93171be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1zm5g5-17449709dd4223a1b20ed325f93171be av_one_third  avia-builder-el-6  el_after_av_two_third  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpd57gmo-6c860ae9da95e487cc30336a16166c95\">\n.avia-image-container.av-jpd57gmo-6c860ae9da95e487cc30336a16166c95 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jpd57gmo-6c860ae9da95e487cc30336a16166c95 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jpd57gmo-6c860ae9da95e487cc30336a16166c95 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6235 avia-img-lazy-loading-not-6235 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-200x300.jpg\" alt='Modern Christmas Advent Calendar' title='Advent calendar waiting for Christmas.'  height=\"300\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-200x300.jpg 200w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-53x80.jpg 53w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-768x1152.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-687x1030.jpg 687w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-1000x1500.jpg 1000w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-470x705.jpg 470w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2018\/12\/237058650-450x675.jpg 450w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpc18cqd-067a997c6355e29187c7b65df59c0f8b\">\n#top .hr.hr-invisible.av-jpc18cqd-067a997c6355e29187c7b65df59c0f8b{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-jpc18cqd-067a997c6355e29187c7b65df59c0f8b hr-invisible  avia-builder-el-8  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-4dfk7r-fda68c5deaa04e5edd73c5a3a17befb1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There are many things we can learn from the humble advent calendar. The most applicable to business is to encourage your customers to return. Deliver on expectation, surprise and excite them, give them a sense of achievement and reward them, it can be that simple.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nettl.com\/nz\/find-a-studio\/\">Contact your local Nettl studio<\/a> to discuss creative and affordable marketing ideas to keep your customers loyal this Christmas.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpc18cqd-b03679c1a4df9fad2c782ccf4296187c\">\n#top .hr.hr-invisible.av-jpc18cqd-b03679c1a4df9fad2c782ccf4296187c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-jpc18cqd-b03679c1a4df9fad2c782ccf4296187c hr-invisible  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you thinking &#8220;how on earth this relates to my business?&#8221;<br \/>\nPerfect, that&#8217;s the reaction we were hoping for! Let us show you the five concepts (that make advent calendars successful) that you can use in your business&#8230; <\/p>\n","protected":false},"author":4,"featured_media":6238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71,13],"tags":[73,72,69],"class_list":["post-6229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-marketing","tag-creative","tag-marketing","tag-nettl"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/6229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=6229"}],"version-history":[{"count":14,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/6229\/revisions"}],"predecessor-version":[{"id":6308,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/6229\/revisions\/6308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/6238"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=6229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=6229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=6229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}