When you meet a person for the first time it takes less than seven seconds for them to form an opinion of you. For your website, it\u2019s even less.<\/p>\n
You want potential customers to stay, take a look around and decide that it\u2019s worth doing business with you. That first impression will determine whether they do just that or if they bounce and check out the competition.<\/p>\n
Here are ten tips that will ensure your website makes a great first impression:<\/p>\n
Websites that are slow to load are annoying. How many times have you clicked off a website because you had to wait for pictures and text boxes to load? Keep your load speed to under three seconds and test it regularly.<\/p>\n
People like to know who they are dealing with and want to ensure they are on the right page. Make sure your branding is clear.<\/p>\n
Bright, relevant images and even fast-loading video can keep your audience engaged with your website. Just don\u2019t forget about tip one and make sure they aren\u2019t slowing your load speed.<\/p>\n
It\u2019s human nature to gravitate to images of happy people. Use photos relevant to your product or service, but don\u2019t fall into the trap of relying on too many stock library photos, they can look staged and may create an artificial impression.<\/p>\n
Make sure your contact details are clear and easy to find. As well as being one of the key reasons people visit websites, it\u2019s also reassuring to be able to contact you easily.<\/p>\n
Ensure the content is relevant to your audience, accurately describes your product or service and provides details of how potential customers can access it. Keep it concise and take advantage of keywords so you\u2019ll be found by search engines.<\/p>\n
Use an appropriate tone of voice in your content to instantly connect with your audience. The tone should be appropriate to your brand personality, whether it\u2019s fun and funky or professional and businesslike.<\/p>\n
How often have you opened a website to find it difficult to read, hard to find the information you need or just plain and boring? Invest in a professional design and reap the rewards.<\/p>\n
Following on from the point above, crazy colours and funky fonts are going to be difficult to read and may put potential customers off.<\/p>\n
This is especially key if you are taking payments or wanting visitors to enter their personal information. An unsecure site can put visitors off straight away.<\/p>\n
A free review<\/strong><\/p>\n Could your website work better for you?<\/p>\n Do you think there\u2019s potential for change but not sure how to go about it?<\/p>\n