{"id":6334,"date":"2019-08-02T13:14:57","date_gmt":"2019-08-02T01:14:57","guid":{"rendered":"https:\/\/www.nettl.com\/nz\/?p=6334"},"modified":"2019-09-12T10:17:40","modified_gmt":"2019-09-11T22:17:40","slug":"building-credibility","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/nz\/building-credibility\/","title":{"rendered":"Building credibility"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jz0hgf1e-fe66efd7a38a4dd87442ec2c9772ef8d\">\n.avia-image-container.av-jz0hgf1e-fe66efd7a38a4dd87442ec2c9772ef8d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jz0hgf1e-fe66efd7a38a4dd87442ec2c9772ef8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jz0hgf1e-fe66efd7a38a4dd87442ec2c9772ef8d av-styling- avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29894 avia-img-lazy-loading-not-29894 avia_image ' src=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business.jpg\" alt='' title='credible-business'  height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business.jpg 845w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business-80x30.jpg 80w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business-300x114.jpg 300w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business-768x292.jpg 768w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business-705x268.jpg 705w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business-450x171.jpg 450w, https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/08\/credible-business-500x190.jpg 500w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-24rzce-9c0c62ab02265beac0b26c795194c181 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Credibility is an essential attribute for any business. However, like respect and trust, it has to be earned and that can take time to build.<\/p>\n<p>It\u2019s a competitive market and customers have more choice than ever before when it comes to who to buy from. So you need to use all the tools at your disposal to prove to them that your business is credible, trustworthy and worth doing business with.<\/p>\n<p>According to the 2016 Edelman Trust Barometer, 48% of consumers choose not to buy from a company because they don\u2019t trust them. And when TNS MarketReach asked people about the post and email they get from business, more than 70% said printed material gives them a better impression of a business.<\/p>\n<p>Adding reviews, testimonials and customer feedback to your website is one way to start building that trust, but let\u2019s look at some other ways you can generate credibility.<\/p>\n<p><strong>The power of paper<\/strong><br \/>\nEmail inboxes the world over are full of newsletters, advertisements, and even unsolicited marketing materials, so it\u2019s no surprise that printed books and catalogues are making a comeback. Even large online retailers, such as Mighty Ape, send out printed catalogues with their orders.<\/p>\n<p>Why do they do this? Because it\u2019s tangible. It\u2019s something a potential customer can hold and flick through at their leisure. It gives greater satisfaction than scrolling down a screen.<\/p>\n<p><strong>Lock, stock and barrel<\/strong><br \/>\nConsider how you want the brochures to feel in your customers\u2019 hands. Do you want it to feel thicker and luxurious, or thinner and understated?<\/p>\n<p>Customers can be influenced purely by the type of paper or board you use. Matte paper, for example, is more natural, warm and can make text easier the read, but gloss paper provides a shine that can make photos pop.<\/p>\n<p><strong>Lovely language<\/strong><br \/>\nThe way you communicate with customers is still incredibly important. It doesn\u2019t matter whether you are talking to them face-to-face, sending them an email or writing a new blog for your website.<\/p>\n<p>When you\u2019re writing your marketing material, imagine you are giving a speech. Does it sound credible or does it sound trite? Use words like \u2018you\u2019 and \u2018we\u2019 to help you connect with your audience.<\/p>\n<p>It\u2019s especially important to include the benefits of your product or service. If you know your customer base, you will know why your offering appeals. Don\u2019t fall into the trap of just listing the features, often this is technical stuff no one is interested in, but tell customers why they should buy \u2013 will it save them money or time, or will it make life easier?<\/p>\n<p><strong>Don\u2019t be the one with the dodgy website<\/strong><br \/>\nAlthough printed material can help to garner credibility, one of the key ways to gain customer\u2019s trust online is through security.<\/p>\n<p>Search engines like Google now mark sites as \u2018not secure\u2019 unless they have an SSL certificate. That\u2019s the little padlock symbol on your browser bar and the \u2018s\u2019 and the end of your \u2018http:\/\/\u2019 that shows it\u2019s safe to do business with you.<\/p>\n<p><strong>Next steps<\/strong><br \/>\nLet\u2019s meet and take a look at the marketing you are using today. Together, we can draw up a plan to make things clearer and help build that trust and credibility.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkkk7jlh-f119d96036d09a7b939fbc57870da43b\">\n.avia-section.av-jkkk7jlh-f119d96036d09a7b939fbc57870da43b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/nz\/wp-content\/uploads\/2019\/05\/green-leaves-plant-1072179.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-jkkk7jlh-f119d96036d09a7b939fbc57870da43b .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#8bb306;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jkkk7jlh-f119d96036d09a7b939fbc57870da43b main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last  avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6334'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1617vza-d9b2c227b149112ce1d17ca2991c1b29\">\n.flex_column.av-1617vza-d9b2c227b149112ce1d17ca2991c1b29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1617vza-d9b2c227b149112ce1d17ca2991c1b29 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-idnlfq-144c83a7db3fc2de91a6eb92e35f013e\">\n.flex_column.av-idnlfq-144c83a7db3fc2de91a6eb92e35f013e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-idnlfq-144c83a7db3fc2de91a6eb92e35f013e av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtgdyom6-2bd37b60b77775d627ebc8c8d8b3f013\">\n#top .av_textblock_section.av-jtgdyom6-2bd37b60b77775d627ebc8c8d8b3f013 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-jtgdyom6-2bd37b60b77775d627ebc8c8d8b3f013 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center; color: #fff;\">Do you need to build<\/h3>\n<h1 style=\"text-align: center; color: #fff;\">CREDIBILITY?<\/h1>\n<h3 style=\"text-align: center; color: #fff;\">One of our studios can help<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19q5y6a7-52806adfa778bfcf1f9266d359884527\">\n#top .hr.hr-invisible.av-19q5y6a7-52806adfa778bfcf1f9266d359884527{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-19q5y6a7-52806adfa778bfcf1f9266d359884527 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-194odnzj-8d8ce6620d4f777262a1755fcde57832-wrap avia-button-center  avia-builder-el-7  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-194odnzj-8d8ce6620d4f777262a1755fcde57832\">\n#top #wrap_all .avia-button.av-194odnzj-8d8ce6620d4f777262a1755fcde57832{\nbackground-color:#97c700;\nborder-color:#97c700;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.nettl.com\/nz\/?page_id=6506'  class='avia-button av-194odnzj-8d8ce6620d4f777262a1755fcde57832 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center'  ><span class='avia_iconbox_title' >FIND A STUDIO<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6334'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":29894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32,13],"tags":[],"class_list":["post-6334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/6334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/comments?post=6334"}],"version-history":[{"count":5,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/6334\/revisions"}],"predecessor-version":[{"id":30307,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/posts\/6334\/revisions\/30307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media\/29894"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/media?parent=6334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/categories?post=6334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/nz\/wp-json\/wp\/v2\/tags?post=6334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}