{"id":14185,"date":"2017-10-26T15:11:58","date_gmt":"2017-10-26T14:11:58","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?post_type=portfolio&#038;p=14185"},"modified":"2021-08-05T17:03:39","modified_gmt":"2021-08-05T16:03:39","slug":"amherst-homes","status":"publish","type":"portfolio","link":"https:\/\/www.nettl.com\/uk\/portfolio_items\/amherst-homes\/","title":{"rendered":"Amherst Homes"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-485v8i1-30c6b4307bc4327d36f433aaec81c647\">\n.avia-section.av-485v8i1-30c6b4307bc4327d36f433aaec81c647{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2016\/10\/forest-light-grey.jpg.webp);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-485v8i1-30c6b4307bc4327d36f433aaec81c647 main_color avia-section-default avia-no-shadow  avia-builder-el-0  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class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mo1eax-9cf2750aafe05a038da3ab1efa91b9c1\">\n.flex_column.av-1mo1eax-9cf2750aafe05a038da3ab1efa91b9c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1mo1eax-9cf2750aafe05a038da3ab1efa91b9c1 av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-110t9rd-16017a177cf502c432ed65965cb84225 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-weight: 500\"><span style=\"color: #99cc00\">Amherst Homes<\/span><\/h2>\n<h3>by\u00a0<a href=\"https:\/\/www.nettl.com\/uk\/saffron-walden\/\">Nettl of Saffron Walden<\/a><\/h3>\n<p>Identity Creative were brought on to enhance Amherst Homes\u2019 online presence, with a sharp, polished looking website crafted to showcase the wonderful work they have been doing in the local community. The website built on the foundations that had been laid before, using existing elements and colour schemes to great effect to retain the brand identity and ensure a consistent experience with existing customers and clients. New photographs were taken of the team to highlight their personal and approachable characteristics, which are now featured on the site.<\/p>\n<p>In order to improve the visibility of the website, Amherst Homes tasked Identity Creative with adapting the existing content into something that would catch the attention of search engines while still retaining the tone of voice that makes Amherst Homes who they are. The result is an informative, welcoming style with major search terms prioritised.<\/p>\n<p>The new site is shaped to steer users towards getting in touch, with frequent call-to-actions present, driving visitors towards enquiring about new properties. The site is easily modifiable, suiting Amherst Homes\u2019 requirement to regularly update the properties listed as more developments become available and progress towards becoming the home of a happy local family.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-upwz49-89c9f2b8336ed04041987e7773f1c9d7-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href=\"http:\/\/www.thepriory.net\/\" class=\"avia-button av-upwz49-89c9f2b8336ed04041987e7773f1c9d7 av-link-btn avia-icon_select-yes-left-icon avia-size-medium avia-position-left avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Visit Website<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14185'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":109,"featured_media":48208,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[489],"class_list":["post-14185","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-nettl-of-saffron-walden"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio\/14185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=14185"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio\/14185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/48208"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=14185"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=14185"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio_entries?post=14185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}