{"id":38207,"date":"2020-05-07T17:22:55","date_gmt":"2020-05-07T16:22:55","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?post_type=portfolio&#038;p=38207"},"modified":"2020-05-07T17:25:17","modified_gmt":"2020-05-07T16:25:17","slug":"thinking-of-you-week","status":"publish","type":"portfolio","link":"https:\/\/www.nettl.com\/uk\/portfolio_items\/thinking-of-you-week\/","title":{"rendered":"Thinking of You Week"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-4369cf4dd2950155c934e3fb1db91121\">\n.avia-section.av-av_section-4369cf4dd2950155c934e3fb1db91121{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2014\/08\/forest-light-grey.jpg.webp);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-4369cf4dd2950155c934e3fb1db91121 main_color avia-section-default avia-no-shadow  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data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/toyw3.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/toyw3.jpg 484w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/toyw3-300x225.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/toyw3-80x60.jpg 80w&quot;}\"><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_fifth-0aa7055fe62c3622faec82866afbaeb2 av_two_fifth  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k9wytext-785c1bbc5a38215d2e22bee9b7e5e137 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"font-weight: 500\"><span style=\"color: #99cc00\">Thinking of You Week<\/span><\/h2>\n<h3><span style=\"color: #60205a\">by Nettl of Stockport<\/span><\/h3>\n<div>The\u00a0<a href=\"https:\/\/www.thinkingofyouweek.cards\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.thinkingofyouweek.cards\/&amp;source=gmail&amp;ust=1588950568450000&amp;usg=AFQjCNE_DYjFykzfxsTSSsKlOZ3HFmv2rQ\">Thinking Of You Week<\/a>\u00a0has had an overhaul recently as the original site we created back in 2016 was now looking dated. We worked with popular Greeting Card publisher\u00a0<a href=\"http:\/\/www.papersalad.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.papersalad.co.uk\/&amp;source=gmail&amp;ust=1588950568450000&amp;usg=AFQjCNF0AZGA7hedcp_UCeDfgxtQ8JnTFg\">Paper Salad<\/a> to come up with a new look and feel. As we implemented the fun new design they created, the coronavirus epidemic hit.<\/div>\n<div><\/div>\n<div>The Greeting Card industry needed a way to promote the message that Greeting Cards were highly effective at bridging the gap that social distancing brings. Physical separation became imperative but led to social isolation. Greeting Cards quickly became a way to re-establish social connection, and we updated the Thinking Of You Week site to promote this message. The addition of a custom-built\u00a0<a href=\"https:\/\/www.thinkingofyouweek.cards\/gallery\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.thinkingofyouweek.cards\/gallery\/&amp;source=gmail&amp;ust=1588950568450000&amp;usg=AFQjCNEbtheEHJcSMh3A1T1Jf3cY7E7oZA\">gallery<\/a>\u00a0allowed publishers in the industry to showcase their cards as well as creating a new avenue for SEO links.<\/div>\n<div><\/div>\n<div><\/div>\n<div>In parallel with the UK&#8217;s Thinking of You week site, we also updated the\u00a0<a href=\"https:\/\/www.thinkingofyouweekusa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.thinkingofyouweekusa.com\/&amp;source=gmail&amp;ust=1588950568450000&amp;usg=AFQjCNEAhd618UROMeAWdE-YRoAVkrLF-w\">US site<\/a>\u00a0too, promoting the same message. We also created a dedicated\u00a0<a href=\"https:\/\/www.thinkingofyouweekusa.com\/bridging-social-distance\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.thinkingofyouweekusa.com\/bridging-social-distance\/&amp;source=gmail&amp;ust=1588950568450000&amp;usg=AFQjCNE4iuJlAqIuE_s0o1pM7lyFI5fmjA\">covid-19 page<\/a>\u00a0for US based publishers on how to get through the lockdown.<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k9wzb7tc-fb56ede3ef815681dc4b03aa955429cd-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.thinkingofyouweek.cards\/\" class=\"avia-button av-k9wzb7tc-fb56ede3ef815681dc4b03aa955429cd av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >View the live site<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-38207'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":38210,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[64],"class_list":["post-38207","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-nettl-of-stockport"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio\/38207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=38207"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio\/38207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/38210"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=38207"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=38207"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/portfolio_entries?post=38207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}