{"id":11601,"date":"2017-06-28T14:57:18","date_gmt":"2017-06-28T13:57:18","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=11601"},"modified":"2021-03-25T16:24:52","modified_gmt":"2021-03-25T16:24:52","slug":"branding-marketing-business-get-picked","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/branding-marketing-business-get-picked\/","title":{"rendered":"Get Picked"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>What you NEED TO KNOW\u00a0about BRANDING\u00a0to help your business GET PICKED<\/h1>\n<hr \/>\n<h3>Be a great big brand strawberry<\/h3>\n<p class=\"p1\">Why are strawberries red? And what the pip has that got to do with marketing? Bear with\u2026<\/p>\n<p class=\"p1\">Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense red. What\u2019s in it for them? Birds eat the fruit, can\u2019t digest the seeds and scatter them around the area.<\/p>\n<p class=\"p1\">This made us think. We\u2019re all in business to attract attention and get picked. Right? The trick is making sure it\u2019s us that customers want to pick.<\/p>\n<p class=\"p1\">And that\u2019s where branding comes in.<\/p>\n<h3 class=\"p1\">This is not the time to be shy<\/h3>\n<p class=\"p1\">Your logo is a visual shortcut which reminds people who you are.<\/p>\n<p class=\"p1\">There\u2019s a famous study which shows the more someone sees a picture or name, the more likely they are to pick it. Familiarity leads to trust. And subconsciously, when faced with a choice, we choose the more familiar name. It\u2019s automatic.<\/p>\n<p class=\"p1\">That\u2019s how branding works.<\/p>\n<p class=\"p1\">It\u2019s not that the Mona Lisa is the best picture in the world.<br \/>\nIt\u2019s just that we\u2019ve seen it the most times. It\u2019s familiar.<\/p>\n<p class=\"p1\">And this logic applies to your brand.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9c1e55a25a10a9d48ab2a00ea57d7877\">\n.avia-image-container.av-av_image-9c1e55a25a10a9d48ab2a00ea57d7877 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9c1e55a25a10a9d48ab2a00ea57d7877 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9c1e55a25a10a9d48ab2a00ea57d7877 av-styling-circle avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11727 avia-img-lazy-loading-not-11727 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480.jpg.webp\" alt='branding strawberry' title='strawberry480'  height=\"480\" width=\"480\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480.jpg.webp 480w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/straberry480-450x450.jpg.webp 450w\" sizes=\"(max-width: 480px) 100vw, 480px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480.jpg 480w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/straberry480-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9d6785ccc75fe5d853fc2352584e8fc2\">\n.avia-image-container.av-av_image-9d6785ccc75fe5d853fc2352584e8fc2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9d6785ccc75fe5d853fc2352584e8fc2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9d6785ccc75fe5d853fc2352584e8fc2 av-styling-circle avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11752 avia-img-lazy-loading-not-11752 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480.jpg.webp\" alt='advertising, logo, branding, times square' title='Times-Square-in-Summer-480'  height=\"480\" width=\"480\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480.jpg.webp 480w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Times-Square-in-Summer-480-450x450.jpg.webp 450w\" sizes=\"(max-width: 480px) 100vw, 480px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480.jpg 480w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Times-Square-in-Summer-480-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\">Rebrand it and they will freak<\/h3>\n<p class=\"p1\">Every so often the press reports some company rebranding costing eleventy bazillion quids. And the crowd goes crazy. \u2018What a waste of money\u2019 they squeal.<\/p>\n<p class=\"p1\">We design corporate identities for businesses like yours every week. For a lot less than eleventy bazillion quids.<\/p>\n<p class=\"p1\">But let\u2019s think about your logo for a moment.<\/p>\n<p class=\"p1\">How many times will it be seen?<\/p>\n<h3 class=\"p1\">The magic \u00a30.0001 per view<\/h3>\n<p class=\"p1\">You should be proud of your logo. And liberally plaster it everywhere.<\/p>\n<p class=\"p1\">You\u2019ll definitely use it on your website, your business cards and your stationery. You\u2019ll use it on your brochures, folders and price lists.<\/p>\n<p class=\"p1\">You might even use it on billboards, signage, vehicles or uniforms.<\/p>\n<p class=\"p1\">Over its life, how many times will it be seen? How many people drive past your premises each hour? How many visit your website each day? How many punters do you serve each week? How many mailers do you post each month?<\/p>\n<p class=\"p1\">Your logo could be seen MILLIONS of times each year.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\">It\u2019s sooo much more than a logo<\/h3>\n<p class=\"p1\">Some people think a \u201cbrand\u201d is just a logo.<\/p>\n<p class=\"p1\">Got a logo? That\u2019s my branding done. Tick. That was easy!<\/p>\n<p class=\"p1\">But it\u2019s much more than that. Your brand is how customers describe you to their friends. It\u2019s the way you answer your phone. The way your website reads. The language in that handwritten sign in your reception. How your team react when a customer walks into your place.<\/p>\n<p class=\"p1\">It\u2019s how you make them feel.<\/p>\n<h3 class=\"p1\">Customers are just the start<\/h3>\n<p class=\"p1\">You might be hiring staff right now, or have plans to in the future.<\/p>\n<p class=\"p1\">Your brand matters here too.<\/p>\n<p class=\"p1\">The marketplace for talent is competitive.<\/p>\n<p class=\"p1\">Applicants will be deciding whether they fit into your tribe. Whether your brand matches their beliefs. To attract and retain the best talent, your brand story is important.<\/p>\n<p class=\"p1\">Before you get to pick them, they\u2019re choosing whether to pick you.<\/p>\n<h2 class=\"p1\"><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-59f39326c516cfcc9045a52035738de1-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/find-a-studio\/'  class='avia-button av-av_button-59f39326c516cfcc9045a52035738de1 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Talk Branding<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f1d5079325de40b0f4283bbac2d69aed\">\n.avia-image-container.av-av_image-f1d5079325de40b0f4283bbac2d69aed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f1d5079325de40b0f4283bbac2d69aed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f1d5079325de40b0f4283bbac2d69aed av-styling-circle avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11753 avia-img-lazy-loading-not-11753 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Business-Lunch480.jpg.webp\" alt=\"-\" title=\"Business-Lunch480\" height=\"480\" width=\"480\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Business-Lunch480.jpg.webp 480w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Business-Lunch480-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Business-Lunch480-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Business-Lunch480-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Business-Lunch480-180x180.jpg.webp 180w, 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https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Business-Lunch480-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Business-Lunch480-450x450.jpg 450w&quot;}\"><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-447d74c7c7f6afcf970aab7816d30538\">\n.avia-image-container.av-av_image-447d74c7c7f6afcf970aab7816d30538 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-447d74c7c7f6afcf970aab7816d30538 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-447d74c7c7f6afcf970aab7816d30538 av-styling-circle avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11755 avia-img-lazy-loading-not-11755 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Pink-Eye-Makeup480.jpg.webp\" alt=\"-\" title=\"Pink-Eye-Makeup480\" height=\"480\" width=\"480\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Pink-Eye-Makeup480.jpg.webp 480w, 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https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Pink-Eye-Makeup480-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Pink-Eye-Makeup480-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Pink-Eye-Makeup480-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Pink-Eye-Makeup480-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Pink-Eye-Makeup480-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Pink-Eye-Makeup480-450x450.jpg 450w&quot;}\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"p1\">Mystery shopping yourself<\/h3>\n<p>Sometimes it takes a fresh pair of eyes to look at your business in a new way. To look at it like a customer does.<\/p>\n<p class=\"p1\">But that\u2019s hard for us to do ourselves. Our automatic, or \u2018system 1\u2019 mind, blanks out details we see every day. We become blind to the way our business looks. That\u2019s our brain\u2019s way of protecting us from information overload. But it\u2019s dangerous.<\/p>\n<p class=\"p1\">You could ask a friend to review their experience, as if they were a client. But an alternative technique is to take photographs of the journey a customer would take and print them out. You\u2019ll be surprised at the results and the insights you get from looking at your business through a lens. The same applies to your website. Print out the flow.<\/p>\n<h3 class=\"p1\">Reboot, refresh, repeat<\/h3>\n<p class=\"p1\">Your mystery shopping exercise might reveal some things that need attention. Your website review might show some things that are unclear or confusing.<\/p>\n<p class=\"p1\">Not everything goes to plan. Things evolve. You keep meaning to do that new thing. Then life happens. Things get in the way of our best intentions.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.nettl.com\/uk\/find-a-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Let us help<\/a>. Branding is our business. We\u2019d like to be involved from the start of your refresh. We can be a second pair of eyes. We can be your mystery shopper. Ask us to experience your business as a customer and let\u2019s start building the next chapter of your brand story.<\/p>\n<h2 class=\"p1\"><\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-e8a992c0fc6f4f8a34371ffc314b844b-wrap avia-button-left  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/find-a-studio\/'  class='avia-button av-av_button-e8a992c0fc6f4f8a34371ffc314b844b av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Let\u2019s Talk<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-283972ea15f2e73870c23e2d6de3245d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"p1\"><\/h2>\n<h2 class=\"p1\"><\/h2>\n<h2 class=\"p1\"><\/h2>\n<h3 class=\"p1\">Perception is part of your brand<\/h3>\n<p class=\"p1\">People make a judgement about the quality of your business, based on the feel of your brand. Everything. The overall experience.<\/p>\n<p class=\"p1\">If your website is out-of-date, if your <a href=\"https:\/\/www.nettl.com\/uk\/printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">brochures<\/a> are skimpy, if your marketing looks amateur then customers will subconsciously judge you.<\/p>\n<p class=\"p1\">Now\u2019s the time to supercharge your refresh with elegant <a href=\"https:\/\/www.nettl.com\/uk\/printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">leaflets<\/a>, <a href=\"https:\/\/www.nettl.com\/uk\/printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">brochures<\/a> or a new <a href=\"https:\/\/www.nettl.com\/uk\/printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">catalogue<\/a>. It\u2019s never been more affordable. <a href=\"https:\/\/print.nettl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Register for prices<\/a>.<\/p>\n<p class=\"p1\"><strong>Make yourself look irresistible. Get picked.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-7f5b3b01e70e159dcc41605cc1fada8f-wrap avia-button-left  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/print.nettl.com\/\" class=\"avia-button av-av_button-7f5b3b01e70e159dcc41605cc1fada8f av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-left avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Register for Prices<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1401dddc81e92ae24a3e40f10b7851b9\">\n.avia-image-container.av-av_image-1401dddc81e92ae24a3e40f10b7851b9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1401dddc81e92ae24a3e40f10b7851b9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1401dddc81e92ae24a3e40f10b7851b9 av-styling-circle avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11756 avia-img-lazy-loading-not-11756 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480.jpg.webp\" alt='get picked branding booklet cover image' title='Strawberry-Bite-Green-Stripes480'  height=\"480\" width=\"480\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480.jpg.webp 480w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/06\/Strawberry-Bite-Green-Stripes480-450x450.jpg.webp 450w\" sizes=\"(max-width: 480px) 100vw, 480px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480.jpg 480w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Strawberry-Bite-Green-Stripes480-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Be a great big brand strawberry. We&#8217;re all in business to attract attention and get picked. Right? The trick is making sure it&#8217;s us that customers want to pick. Find out how to get picked. <\/p>\n","protected":false},"author":4,"featured_media":11756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[16,13],"tags":[],"class_list":["post-11601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/11601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=11601"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/11601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/11756"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=11601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=11601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=11601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}