{"id":15930,"date":"2018-01-22T10:32:59","date_gmt":"2018-01-22T10:32:59","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=15930"},"modified":"2021-11-25T15:28:22","modified_gmt":"2021-11-25T15:28:22","slug":"ecommercify-in-5-simple-steps","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/ecommercify-in-5-simple-steps\/","title":{"rendered":"Ecommercify: 5 simple steps"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn8du4a-5d5f1f47e7c1cd7c66bd7c2e1755c9a1\">\n.avia-section.av-mn8du4a-5d5f1f47e7c1cd7c66bd7c2e1755c9a1 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/eshop.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-mn8du4a-5d5f1f47e7c1cd7c66bd7c2e1755c9a1 .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  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class='av_textblock_section av-ksg0wqi-a0b07070eb7531bf41566cf396122964 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"font-size: 350%; font-weight: 900; line-height: 1.2; text-shadow: #222222 0px 0px 4px; text-align: center;\"><span style=\"color: #ffffff;\">Ecommercify: 5 simple steps to take your existing shop online<\/span><\/h1>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkfv3y2-c785bac7c803a8d7187b2960205b8da2\">\n.flex_column.av-kkfv3y2-c785bac7c803a8d7187b2960205b8da2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kkfv3y2-c785bac7c803a8d7187b2960205b8da2 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jxrs922-dd7d1df6d0167c1da5540fe10d18fd37\">\n#top .hr.hr-invisible.av-jxrs922-dd7d1df6d0167c1da5540fe10d18fd37{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jxrs922-dd7d1df6d0167c1da5540fe10d18fd37 hr-invisible  avia-builder-el-6  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jdmma8q-3d9790a1ca75b4d52ed608c7b68efca1\">\n.av_font_icon.av-jdmma8q-3d9790a1ca75b4d52ed608c7b68efca1{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jdmma8q-3d9790a1ca75b4d52ed608c7b68efca1 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jdmma8q-3d9790a1ca75b4d52ed608c7b68efca1 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-izfsd7e-69b55f59adb36c069a766ef192526af0\">\n.avia-section.av-izfsd7e-69b55f59adb36c069a766ef192526af0{\nbackground-color:#97c700;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-izfsd7e-69b55f59adb36c069a766ef192526af0 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-itpwo7u-8790a64b84f7a201d0f4df2b4b0ffcaa\">\n.flex_column.av-itpwo7u-8790a64b84f7a201d0f4df2b4b0ffcaa{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-itpwo7u-8790a64b84f7a201d0f4df2b4b0ffcaa av_one_full  avia-builder-el-9  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ic761y2-2ad1ce18cbcb817c34536d9146b24258\">\n#top .av_textblock_section.av-ic761y2-2ad1ce18cbcb817c34536d9146b24258 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ic761y2-2ad1ce18cbcb817c34536d9146b24258 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"p1\" style=\"text-align: center; font-size: 150%;\"><strong>Christmas has been and gone.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: center; font-size: 150%;\"><strong>Cyber Weekend is a distant memory.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: center; font-size: 150%;\"><strong>January sales have had their moment in the sun. Or rain, more accurately.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: center; font-size: 150%;\"><strong>Time to move on. And prepare for THIS YEAR!<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='security'  class='avia-section av-hl0wpve-2873c9de831f140a962067d7129a6051 main_color avia-section-default avia-no-shadow  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h1uow9m-a18d082fe85842fb66eba1d3a0f872d3\">\n.flex_column.av-h1uow9m-a18d082fe85842fb66eba1d3a0f872d3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-h1uow9m-a18d082fe85842fb66eba1d3a0f872d3 av_one_half  avia-builder-el-12  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-gter3y2-ce260b2484675db8c54af34155c184c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Reasons to make 2022 the year YOU sell online:<\/h2>\n<p id=\"ecommerce-statistic-1-its-estimated-that-there-will-be-2-14-billion-global-digital-buyers-in-2021\"><span id=\"Ecommerce_Statistic_1_Its_estimated_that_there_will_be_205_billion_global_digital_buyers_in_2020\">It\u2019s estimated that there were around <a href=\"https:\/\/www.oberlo.co.uk\/statistics\/how-many-people-shop-online\" target=\"_blank\" rel=\"noopener\">2.14 billion<\/a> global digital buyers in 2021 and it looks like e-commerce is only going to keep rising. The sector is growing so quickly that it\u2019s expected to make up a whopping <a href=\"https:\/\/www.oberlo.co.uk\/statistics\/ecommerce-share-of-retail-sales\" target=\"_blank\" rel=\"noopener\">22% of retail sales worldwide by 2023<\/a>.<\/span><\/p>\n<p class=\"p1\">The <a href=\"https:\/\/www.thetimes.co.uk\/article\/f1ce480a-e43d-11e7-b046-23180179278b\" target=\"_blank\" rel=\"noopener\">UK leads the world<\/a> when it comes to internet shopping. In 2020, as high as <a href=\"https:\/\/www.statista.com\/topics\/2333\/e-commerce-in-the-united-kingdom\/#dossierKeyfigures\" target=\"_blank\" rel=\"noopener\">87% of UK households<\/a> made online purchases within the preceding 12 months and <a href=\"https:\/\/home.barclaycard\/press-releases\/2021\/03\/Lockdown-legacies\/\" target=\"_blank\" rel=\"noopener\">one in three Britons<\/a> say they have used \u2018Click and Collect\u2019 more frequently since the start of the pandemic.<\/p>\n<p>This shows that e-commerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide, offering massive opportunities for businesses.<\/p>\n<h3 class=\"p1\">So what\u2019s holding you back?<\/h3>\n<h3 class=\"p1\">Here are 5 simple steps to take your existing shop online.<\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15959 avia-img-lazy-loading-not-15959 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2018\/01\/ecommerce_square.gif\" alt='Nettl Ecommerce Infographic' title='ecommerce_square'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f9yce9m-bacd529db50d529e8e117309efd3639e\">\n.avia-section.av-f9yce9m-bacd529db50d529e8e117309efd3639e{\nbackground-color:#97c700;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-f9yce9m-bacd529db50d529e8e117309efd3639e main_color avia-section-default avia-no-shadow  avia-builder-el-16  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\/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e26iabe-6ac2a143360e21686547e14950ed5723\">\n.flex_column.av-e26iabe-6ac2a143360e21686547e14950ed5723{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-e26iabe-6ac2a143360e21686547e14950ed5723 av_one_half  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-djp6dsq-6158a5088e546d5610a34dce0c6f947a\">\n#top .av_textblock_section.av-djp6dsq-6158a5088e546d5610a34dce0c6f947a .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-djp6dsq-6158a5088e546d5610a34dce0c6f947a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span style=\"color: #fff;\">1. Product selection<\/span><\/h2>\n<p class=\"p1\">This advice is aimed specifically at folks who already have a business selling stuff in the real world. Those who already have things to sell. If you don&#8217;t, the first step would be to decide what you\u2019re going to take to market online. The general advice, for someone who doesn\u2019t already have stock, is to do research, find a need and fulfil it.<\/p>\n<p class=\"p1\">But even if you do already have a shop or warehouse full of things, there are still decisions to make. You need to decide whether the online market for your goods will be a local, national or global one. Maybe some products will work better online than others? Perhaps there are complementary products that you don\u2019t currently sell in the store that could be made available to order online?<\/p>\n<p class=\"p1\">You should do a bit of market research to help guide you. Online forums, social media and customer surveys are a good place to get ideas and feedback. It might be a good idea to start with a small selection and grow it from there rather than taking on the daunting task of sticking everything online from day one.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-d1p66ze-7ed18eda963f62bb3873f6abe2ed7435 main_color avia-section-default avia-no-shadow  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cu7iz3u-10499eb437e9080b9888e024cd2b7e1c\">\n.flex_column.av-cu7iz3u-10499eb437e9080b9888e024cd2b7e1c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cu7iz3u-10499eb437e9080b9888e024cd2b7e1c av_one_half  avia-builder-el-22  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-c9fz3y2-c8e9edce30fe9729df4e1d961ad37cd0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>2. Stock Management<\/h2>\n<p class=\"p1\">Whether you\u2019re selling online or in-store, it\u2019s always important to have a good handle on your stock situation.<\/p>\n<p class=\"p1\">When you start selling online, you\u2019ll likely have two inventories so unless you also have two heads to keep an eye on both, you\u2019ll need to consolidate to avoid insanity.<\/p>\n<p class=\"p1\">No doubt you\u2019ll have offline records already, we\u2019ve seen everything from sophisticated systems to a simple notepad. Your new website can also keep track of sales and adjust stock levels automatically if you\u2019d like it. Either way, it\u2019s best to pick one system and then update it with the daily sales from the other channel.<\/p>\n<p class=\"p1\">There is one other way we&#8217;d recommend: you can have your shop till and website \u2018talk to each other\u2019 so they update each other automatically. By <a href=\"https:\/\/www.nettl.com\/uk\/epos-now\/\">connecting your website to your epos system<\/a>, you can automatically synchronise stock levels between your web shop and your retail stock. Sounds like a good idea, right?<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-bp683ru-fe525d62e2e789748cdf2a338e47992e-wrap avia-button-left  avia-builder-el-24  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/guides\/epos-now-integration\/\" class=\"avia-button av-bp683ru-fe525d62e2e789748cdf2a338e47992e av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Epos integrations<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bbfvw6y-ec127edc72439e10f79d42ba3a16c398\">\n.flex_column.av-bbfvw6y-ec127edc72439e10f79d42ba3a16c398{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bbfvw6y-ec127edc72439e10f79d42ba3a16c398 av_one_half  avia-builder-el-25  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ayysml6-09f48de59aeb444389b83e64dfe719f0\">\n.avia-image-container.av-ayysml6-09f48de59aeb444389b83e64dfe719f0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ayysml6-09f48de59aeb444389b83e64dfe719f0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ayysml6-09f48de59aeb444389b83e64dfe719f0 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-26  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15955 avia-img-lazy-loading-not-15955 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600.jpg.webp\" alt='online ordering stock management' title='stock-manage-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600.jpg.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/stock-manage-600-450x450.jpg.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600.jpg 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/stock-manage-600-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11t3eca-02cd6a7acb292e95d22291e87212c12c\">\n.avia-section.av-11t3eca-02cd6a7acb292e95d22291e87212c12c .av-parallax .av-parallax-inner{\nbackground-color:#97c700;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/09\/Owl-Eyes-section.jpg.webp);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-11t3eca-02cd6a7acb292e95d22291e87212c12c .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#234c00;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-11t3eca-02cd6a7acb292e95d22291e87212c12c main_color avia-section-default avia-no-shadow  avia-builder-el-27  el_after_av_section  el_before_av_section  av-parallax-section avia-bg-style-parallax av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9v56z22-c8ad1d74965cc1b82179edb1fa4574d6\">\n.flex_column.av-9v56z22-c8ad1d74965cc1b82179edb1fa4574d6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9v56z22-c8ad1d74965cc1b82179edb1fa4574d6 av_one_half  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9b2gvtm-8d26cc78917b872125913d163ff78f97\">\n.avia-image-container.av-9b2gvtm-8d26cc78917b872125913d163ff78f97 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-9b2gvtm-8d26cc78917b872125913d163ff78f97 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9b2gvtm-8d26cc78917b872125913d163ff78f97 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15956 avia-img-lazy-loading-not-15956 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600.jpg.webp\" alt='online ecommerce shipping despatch options' title='despatch-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600.jpg.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/despatch-600-450x450.jpg.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600.jpg 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/despatch-600-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-92eulsq-4a5902ba6b1970bffaa6b8bf1d695bc6\">\n.flex_column.av-92eulsq-4a5902ba6b1970bffaa6b8bf1d695bc6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-92eulsq-4a5902ba6b1970bffaa6b8bf1d695bc6 av_one_half  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8d58jru-93e31b0979d195244c8e79c92c960555\">\n#top .av_textblock_section.av-8d58jru-93e31b0979d195244c8e79c92c960555 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-8d58jru-93e31b0979d195244c8e79c92c960555 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>3. Delivery<\/h2>\n<p>You\u2019ll need to carefully consider your delivery strategy. Doing a quick survey to find out whether speed, flexibility or cost matters most to your customers will help you pick the right courier to partner with.<\/p>\n<p>The most common reason for a customer abandoning their full basket at the checkout without placing an order is the delivery cost. To avoid this, consider offering free delivery over a certain threshold. It\u2019s not always necessary but can be very powerful way to increase average order values. The main thing that matters, however, is transparency. Make your delivery policy clear and prominent from the outset so there&#8217;s no nasty surprises for your customers.<\/p>\n<p>Increasingly, customers want to know an item is in stock before leaving home. They also want to know if they\u2019re getting a good price. This can explain the explosion in Click &amp; Collect services in recent years. Across all major retailers, over half are already offering Click &amp; Collect, with many more planning to add it this year. For retailers, it makes perfect sense. And as we mentioned earlier, customers like it too.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2yp7wa-50fbf1c809934dbf5b0bc50f493aa902-wrap avia-button-left  avia-builder-el-32  el_after_av_textblock  avia-builder-el-last '><a href='' class='avia-button av-2yp7wa-50fbf1c809934dbf5b0bc50f493aa902 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Click &amp; Collect<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_7'  class='avia-section av-7ipie1m-213d1bda502e1df41a52aff22629d43b main_color avia-section-default avia-no-shadow  avia-builder-el-33  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-707l1x6-86f94c6ea6b42ba03a83e4bc02361e63\">\n.flex_column.av-707l1x6-86f94c6ea6b42ba03a83e4bc02361e63{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-707l1x6-86f94c6ea6b42ba03a83e4bc02361e63 av_one_half  avia-builder-el-34  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-6sx56gq-da9133c78eb0a4c3c8e46f9aa6e4d50b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>4. Payment<\/h2>\n<p class=\"p1\">Choosing the right payment gateway for your online shop is a pretty important decision, but one that\u2019s actually quite simple. It\u2019s a common misconception that you have to use the same payment provider that you already have in your store. You don\u2019t. But we would recommend that you should speak to them and check out if they have any offers for you.<\/p>\n<p class=\"p1\">Typically, as long as the payment provider allows payments in your currency and the countries you sell to, it just comes down to fees. Every provider will be able to quote on fees. Some will have monthly charges, some won\u2019t, but it&#8217;s likely the transaction fees will be slightly higher. You&#8217;ll have to decide what suits you best. Lots of people start with Paypal or Stripe because they are simple to set up, and with no monthly fees. You only pay when someone buys so it&#8217;s great for getting started.<\/p>\n<p class=\"p1\">One of the main decisions you\u2019ll have to make is whether you want an integrated or hosted solution. All that means is whether you want the checkout bit to happen on your site, or whether you&#8217;d rather your customers are redirected to the payment provider (usually via a little window that pops up). The first option arguably provides a better user experience but it does require SSL and other security measures to be in place on your site. The redirecting option means that the payment provider can handle the security aspect, but the user experience can feel a little more clunky. You&#8217;ll have to carefully weigh up your options on this one.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnwrp6-37578a00c1e74125cf74ea26058fdaf0\">\n.flex_column.av-mnwrp6-37578a00c1e74125cf74ea26058fdaf0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mnwrp6-37578a00c1e74125cf74ea26058fdaf0 av_one_half  avia-builder-el-36  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p15sii-107ef33d2f748db97ea512f059c4eb44\">\n.avia-image-container.av-5p15sii-107ef33d2f748db97ea512f059c4eb44 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5p15sii-107ef33d2f748db97ea512f059c4eb44 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5p15sii-107ef33d2f748db97ea512f059c4eb44 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-right  avia-builder-el-37  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15962 avia-img-lazy-loading-not-15962 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600.jpg.webp\" alt='online payments ssl' title='card-payments-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600.jpg.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/card-payments-600-450x450.jpg.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600.jpg 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/card-payments-600-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e3qjyy-a08c2cfffec8f78d185f242f52b687c0\">\n.avia-section.av-5e3qjyy-a08c2cfffec8f78d185f242f52b687c0{\nbackground-color:#97c700;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-5e3qjyy-a08c2cfffec8f78d185f242f52b687c0 main_color avia-section-default avia-no-shadow  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4tfzv2y-77af6a6e8241b2da6f0495cd42a5196b\">\n.flex_column.av-4tfzv2y-77af6a6e8241b2da6f0495cd42a5196b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4tfzv2y-77af6a6e8241b2da6f0495cd42a5196b av_one_half  avia-builder-el-39  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4haoz96-a961d4ee98344c1157cceb4a60994883\">\n.avia-image-container.av-4haoz96-a961d4ee98344c1157cceb4a60994883 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4haoz96-a961d4ee98344c1157cceb4a60994883 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4haoz96-a961d4ee98344c1157cceb4a60994883 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-right  avia-builder-el-40  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15961 avia-img-lazy-loading-not-15961 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/merchandising-600.jpg.webp\" alt='merchandising your online store' title='merchandising-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/01\/merchandising-600.jpg.webp 600w, 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https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/merchandising-600-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/merchandising-600-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/merchandising-600-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/merchandising-600-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/merchandising-600-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/merchandising-600-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eevlzu-0bd3938e8bc8b8fcf447e27214204029\">\n.flex_column.av-eevlzu-0bd3938e8bc8b8fcf447e27214204029{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eevlzu-0bd3938e8bc8b8fcf447e27214204029 av_one_half  avia-builder-el-41  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cv6knu-f62403a719647ba01f1c06101f427e0e\">\n#top .av_textblock_section.av-3cv6knu-f62403a719647ba01f1c06101f427e0e .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-3cv6knu-f62403a719647ba01f1c06101f427e0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span style=\"color: #fff;\">5. Merchandising<\/span><\/h2>\n<p>So by now you\u2019ve decided what to sell, you know how you\u2019re going to manage your stock, you know how you\u2019re going to ship your product <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">and how you&#8217;re going to take payments. <\/span>You\u2019re almost there.<\/p>\n<p>Now we just need to merchandise.<\/p>\n<p>We&#8217;ve published a whole article about <a href=\"https:\/\/www.nettl.com\/uk\/merchandising-online-store\/\">merchandising your online store<\/a> to help you out but in a nutshell: merchandising means <strong>displaying products<\/strong> in such a way that it <strong>stimulates interest<\/strong> and <strong>entices customers to make a purchase<\/strong>.<\/p>\n<p>Quality product descriptions help get the sale over the line. They are also really useful for search engines which will help your website creep up those rankings.<\/p>\n<p>So your goal is to have words that not only describe the product but to go beyond that. For example, what problem does the item solve? How does it make you feel?<\/p>\n<p>Photography is another one of the most important aspects related to the success of your site.<\/p>\n<p>Good photography improves the perceived quality of your product. It can communicate lifestyle values and increase how credible and trustworthy your site appears. Ideally, you would get a professional photographer to help but if you do use your camera or smartphone, make sure it\u2019s in a clear, well lit environment and that the photos are sharp.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-36vliii-7bbff75d9b3a4d04071cc31ff15c62f5 main_color avia-section-default avia-no-shadow  avia-builder-el-43  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rm82i-7c7f1bae4cc2d292733d3ebade4b53e6\">\n.flex_column.av-8rm82i-7c7f1bae4cc2d292733d3ebade4b53e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8rm82i-7c7f1bae4cc2d292733d3ebade4b53e6 av_one_half  avia-builder-el-44  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1y7df96-b6dfd68fdc681a9955812abc73658d9c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Ecommercify<\/h2>\n<p class=\"p1\">So there you have it. There are 5 simple steps to take your existing shop online.<\/p>\n<p class=\"p1\">Once you have that all preparation in the bag, we can help to get you up and running with your e-commerce shop in no time.<\/p>\n<p class=\"p1\">There\u2019s arguably a final sixth step, which is promotion. We haven\u2019t included it in here because this was about taking your shop online. That being said, it\u2019s not enough to just put a website online, you need to let people know about it too. Regularly. But fear not, we\u2019ve already published a <a href=\"https:\/\/www.nettl.com\/uk\/attracting-customers-6-marketing-channels-drive-web-traffic\/\">popular guide on attracting customers<\/a>\u00a0which can help you out.<\/p>\n<p class=\"p1\">Get started with e-commerce today.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1n7v63e-47677a934176e9c5cd904db13a86932f-wrap avia-button-left  avia-builder-el-46  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/?page_id=382\" class=\"avia-button av-1n7v63e-47677a934176e9c5cd904db13a86932f av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-left avia-color-theme-color\"><span class='avia_iconbox_title' >Find your local Nettl Studio<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue875' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12qfo7u-1b3b6037a292b4b2991d1ec17d9fceca\">\n.flex_column.av-12qfo7u-1b3b6037a292b4b2991d1ec17d9fceca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-12qfo7u-1b3b6037a292b4b2991d1ec17d9fceca av_one_half  avia-builder-el-47  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tj88e2-dff661d71c7e0575c45fb1bba9234f8c\">\n.avia-image-container.av-tj88e2-dff661d71c7e0575c45fb1bba9234f8c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tj88e2-dff661d71c7e0575c45fb1bba9234f8c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tj88e2-dff661d71c7e0575c45fb1bba9234f8c av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-right  avia-builder-el-48  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14739 avia-img-lazy-loading-not-14739 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone.png.webp\" alt='megaphone website marketing' title='megaphone'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone-180x180.png.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone-120x120.png.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2017\/11\/megaphone-450x450.png.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone-180x180.png 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone-120x120.png 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/megaphone-450x450.png 450w&quot;}\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15930'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Ready to grow your business by selling online? 9 out of 10 small businesses expect to be selling online by the end of 2018. If you\u2019re one of those reported 36% that are yet to make the leap, now is the time. Here are 5 simple steps to take your existing shop online.<\/p>\n","protected":false},"author":4,"featured_media":15986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-15930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/15930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=15930"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/15930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/15986"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=15930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=15930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=15930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}