{"id":23793,"date":"2018-11-27T17:54:35","date_gmt":"2018-11-27T17:54:35","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=23793"},"modified":"2022-09-05T15:55:23","modified_gmt":"2022-09-05T14:55:23","slug":"advent","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/advent\/","title":{"rendered":"The psychology of advent calendars"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-efedb6ecef518f4cc85f462830893c74\">\n.avia-section.av-m6p6uk1-efedb6ecef518f4cc85f462830893c74 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/advent-background-800.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-efedb6ecef518f4cc85f462830893c74 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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class='avia-image-container av-l3g0d2p-88d6e1d54e89cb5921b808fb4d318b8f av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23799 avia-img-lazy-loading-not-23799 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/Advent-Decal-1.png.webp\" alt='Advent-Decal' title='Advent-Decal'  height=\"500\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/Advent-Decal-1.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/Advent-Decal-1-80x67.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/Advent-Decal-1-300x250.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/Advent-Decal-1-450x375.png.webp 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Advent-Decal-1.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Advent-Decal-1.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Advent-Decal-1-80x67.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Advent-Decal-1-300x250.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Advent-Decal-1-450x375.png 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959\">\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-0be57e1e1dd3c1e80d711f07cab9d959 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#security'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-23793'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><div  class='flex_column av-a8utms1-d7919d7c621b99020227654c98808ed5 av_two_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-l7ovsacb-8e2aaf7f1237cd2fc729df9b56ac6e96 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Looking for Chocolate Advent Calendars?<\/h2>\n<p>If you&#8217;ve landed here looking to buy personalised chocolate advent calendars then click through to our shop and browse <a href=\"http:\/\/nett.tl\/1d0e9f7\" target=\"_blank\" rel=\"noopener\">Advent Calendars<\/a>. However, if you&#8217;re here for the psychology, read on. It&#8217;s fascinating!<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-11  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7ovtcgi-4d7126d197bffa9e37fedf5b32c66e3a\">\n.avia-image-container.av-l7ovtcgi-4d7126d197bffa9e37fedf5b32c66e3a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7ovtcgi-4d7126d197bffa9e37fedf5b32c66e3a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7ovtcgi-4d7126d197bffa9e37fedf5b32c66e3a av-styling- av-img-linked avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/nett.tl\/1d0e9f7\" class=\"avia_image \" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Advent\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-52720 avia-img-lazy-loading-not-52720 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Advent-1.jpg.webp\" alt=\"-\" title=\"Advent\" height=\"500\" width=\"500\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Advent-1.jpg.webp 500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Advent-1-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Advent-1-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Advent-1-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Advent-1-180x180.jpg.webp 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Advent-1.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Advent-1.jpg 500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Advent-1-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Advent-1-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Advent-1-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Advent-1-180x180.jpg 180w&quot;}\"><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a3pntn5-38c04c5a8e609d99fc36e678dd9d9718\">\n.flex_column.av-a3pntn5-38c04c5a8e609d99fc36e678dd9d9718{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a3pntn5-38c04c5a8e609d99fc36e678dd9d9718 av_one_fifth  avia-builder-el-13  el_after_av_one_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-9cl4n81-0c6fe952e82edda42aadbc829e501a64 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-23793'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-94n65dd-c9e8d4171f89507e0c91db8c5c7fd67a\">\n.flex_column.av-94n65dd-c9e8d4171f89507e0c91db8c5c7fd67a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-94n65dd-c9e8d4171f89507e0c91db8c5c7fd67a av_one_fifth  avia-builder-el-15  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8nif7td-ccc777a64b4c03625f2b9246ba0150d9\">\n.flex_column.av-8nif7td-ccc777a64b4c03625f2b9246ba0150d9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8nif7td-ccc777a64b4c03625f2b9246ba0150d9 av_three_fifth  avia-builder-el-16  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-84xtfgx-d1c02576065925bf0da0cffe853f2824 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>First, a brief history<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7munn5d-219a20dbb95b729e74fc810b37b5febc\">\n#top .hr.hr-invisible.av-7munn5d-219a20dbb95b729e74fc810b37b5febc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7munn5d-219a20dbb95b729e74fc810b37b5febc hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-pm0drl-f714efec05cef3ae5f617b983e1f82ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What\u2019s an Advent anyway?<\/h2>\n<p>Despite decades of eating little chocolates from behind cardboard doors, we\u2019ve probably never asked ourselves this question before. So it seems like a good place to begin. The word \u201cAdvent\u201d is derived from the Latin word <em>adventus<\/em>, meaning \u201ccoming\u201d.<\/p>\n<p>There you go &#8211; That&#8217;s a little nugget you can use to make you sound sophisticated at the dinner table this Christmas.<\/p>\n<h2>Originally \u2018Advent\u2019 had nothing to do with Christmas at all.<\/h2>\n<p>The advent period started as something to do with Baptism. Then the coming of Christ (but the second coming, not the birth), then the first (aka stable, baby, wise men&#8230;), then a bunch of Sundays.\u00a0Word has it that some Protestant Germans started drawing chalk lines on doors to count down the days til Christmas. Somewhere along the line, clever marketers felt that 24 days of chocolate (25 if you\u2019re lucky!) was the winning combination and BOOM here we are.<\/p>\n<p>If you\u2019re thinking \u2018Thanks for the history lesson but what\u2019s this got to do with my business?\u2019 then keep reading.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6muvu5t-809fdcc4af44dc1739b0873e279bdab2\">\n#top .hr.hr-invisible.av-6muvu5t-809fdcc4af44dc1739b0873e279bdab2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6muvu5t-809fdcc4af44dc1739b0873e279bdab2 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61rd5qp-d8240e6f1bb4cce6be6a96aef2268411\">\n.avia-image-container.av-61rd5qp-d8240e6f1bb4cce6be6a96aef2268411 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-61rd5qp-d8240e6f1bb4cce6be6a96aef2268411 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-61rd5qp-d8240e6f1bb4cce6be6a96aef2268411 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23828 avia-img-lazy-loading-not-23828 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1.jpg.webp\" alt='Traditional Advent Calendar Design' title='traditional-advent-calendar'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-120x120.jpg.webp 120w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/traditional-advent-calendar-1-450x450.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-120x120.jpg 120w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/traditional-advent-calendar-1-450x450.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pamr3l-7c786b66e8361b4e96b446ba00736976\">\n#top .hr.hr-invisible.av-5pamr3l-7c786b66e8361b4e96b446ba00736976{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5pamr3l-7c786b66e8361b4e96b446ba00736976 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1uxmr5-b23267089c5550accce3598d2852cbee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>There are 5 things at work here making advent calendars enjoyable. Possibly 6 if you enjoy searching for the number. Can\u2019t say we ever liked that bit.<\/strong><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4s34cdt-6fd9b60d9984a9c3674ba0ed7e947fdc\">\n.av_font_icon.av-4s34cdt-6fd9b60d9984a9c3674ba0ed7e947fdc{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4s34cdt-6fd9b60d9984a9c3674ba0ed7e947fdc .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-4s34cdt-6fd9b60d9984a9c3674ba0ed7e947fdc avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf1e2' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #1 Expectation<\/h3>\n<p>Not everyone likes surprises. Depends on the surprise. In our hunter gatherer days, surprises often meant danger. Like, <strong>lion<\/strong>. \u2018SURPRISE!\u2019 More often than not, people will choose to shop or eat somewhere because they\u2019ve been before, and they know exactly what to expect.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gh6ocx-a15fb8a94868ca02c441cc92903a2cff\">\n.av_font_icon.av-gh6ocx-a15fb8a94868ca02c441cc92903a2cff{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-gh6ocx-a15fb8a94868ca02c441cc92903a2cff .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-gh6ocx-a15fb8a94868ca02c441cc92903a2cff avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8b5' data-av_iconfont='fontawesome' ><\/span><\/span> #2 Intrigue<\/h3>\n<p>That being said, we are also naturally curious creatures that love to explore. From 6 months old, we\u2019re keen to see what\u2019s behind, or underneath. Our modern brains enjoy being entertained by a little intrigue. And there\u2019s nothing like a little mystery to focus our attention on.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e2ftip-e265dd066cf943c8c37abecd9d81a967\">\n.av_font_icon.av-e2ftip-e265dd066cf943c8c37abecd9d81a967{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-e2ftip-e265dd066cf943c8c37abecd9d81a967 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-e2ftip-e265dd066cf943c8c37abecd9d81a967 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Excitement<\/h3>\n<p>Counting down the days builds excitement. Anticipation is huge. ITS CHRISSSTMAAASS! But how can we contain all this excitement? How can we possibly focus on anything else? As strange as it sounds, Advent calendars also help us feel in control. Organised fun. It keeps excitement in check because we know where we are.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3cjzsk1-9834dfb8bcf987001a1c0510b7d1722c\">\n.av_font_icon.av-3cjzsk1-9834dfb8bcf987001a1c0510b7d1722c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3cjzsk1-9834dfb8bcf987001a1c0510b7d1722c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3cjzsk1-9834dfb8bcf987001a1c0510b7d1722c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue851' data-av_iconfont='fontawesome' ><\/span><\/span> #4 Completion<\/h3>\n<p>Opening each little door as you go along completes a stage. It\u2019s like a little milestone or task being checked off. We even get a little treat and earn a new badge (Admittedly, today\u2019s badge could be a lame candle). But It feels like progress. Our brains feed us feel-good chemicals when we make progress.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32p5g0h-8dbb91190af45f8f1e691e027a913424\">\n.av_font_icon.av-32p5g0h-8dbb91190af45f8f1e691e027a913424{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-32p5g0h-8dbb91190af45f8f1e691e027a913424 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-32p5g0h-8dbb91190af45f8f1e691e027a913424 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf06b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #5 Reward<\/h3>\n<p>Perhaps the most obvious one. Small mammals will continuously push the button if it dispenses food. Only a few hundred years ago, food was scarce for the majority of the world\u2019s population. Our brains haven\u2019t caught up yet. Maybe it\u2019s food. Maybe it\u2019s gin. Maybe it\u2019s lipstick. But I\u2019m still a happy squirrel.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2f2wb01-c76f1062392c5b39c1e649301f3d0511\">\n#top .hr.hr-invisible.av-2f2wb01-c76f1062392c5b39c1e649301f3d0511{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2f2wb01-c76f1062392c5b39c1e649301f3d0511 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21chy9d-9780db74083abac25f20e7a9052bf3d2\">\n.avia-image-container.av-21chy9d-9780db74083abac25f20e7a9052bf3d2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-21chy9d-9780db74083abac25f20e7a9052bf3d2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-21chy9d-9780db74083abac25f20e7a9052bf3d2 av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23824 avia-img-lazy-loading-not-23824 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900.jpg.webp\" alt='squirrel shopping cart' title='squirrel900'  height=\"579\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900-80x51.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900-300x193.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900-768x494.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900-705x454.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2018\/11\/squirrel900-450x290.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900-80x51.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900-300x193.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900-768x494.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900-705x454.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/squirrel900-450x290.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iaqvox-5afe253fe906eb81096a8bac333c81a8\">\n#top .hr.hr-invisible.av-1iaqvox-5afe253fe906eb81096a8bac333c81a8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1iaqvox-5afe253fe906eb81096a8bac333c81a8 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-17yte35-89968c635690afb9feefb17f39e19b6f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The moral of the story<\/h2>\n<p>Bet you thought we were gonna show you how to add a digital advent calendar to your website. Well, no. It\u2019s too late for that. Maybe next year.<br \/>\nBut from a business perspective, the lesson we can all learn from advent calendars is this:<br \/>\n<b>Encourage your customers to return.<\/b><\/p>\n<h2>But how? you cry<\/h2>\n<ul>\n<li>By delivering on expectation. Managing expectation is the key to customer satisfaction.<\/li>\n<li>By surprising and delighting (But good surprises only, please).<\/li>\n<li>By helping them feel excited about the process (or at least in control)<\/li>\n<li>By creating and completing regular milestones, and helping your clients to feel involved.<\/li>\n<li>And finally by rewarding them. Either with the value you offer, or better still, a little extra treat. Just like the 25th window.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tyct81-6e680b35876e028d56ca511120be3c5a\">\n.flex_column.av-tyct81-6e680b35876e028d56ca511120be3c5a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tyct81-6e680b35876e028d56ca511120be3c5a av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-23793'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-24-50e2df0a7455dc35f7a65921411d761e\">\n.flex_column.av-jp009ut1-24-50e2df0a7455dc35f7a65921411d761e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-24-50e2df0a7455dc35f7a65921411d761e av_one_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Advent calendars keep people coming back for more. But there are many other ways to get your customers to return. Nettl studios across the country are here to help you entice new customers through the door (or checkout screen) and keep them coming back for more.<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-23-df3c64e07f48688e8022325a56de41e2\">\n.flex_column.av-jp009ut1-23-df3c64e07f48688e8022325a56de41e2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-23-df3c64e07f48688e8022325a56de41e2 av_one_fifth  avia-builder-el-39  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-23793'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s almost that time of year. Time to peel back the little cardboard door, pretend to appreciate the picture and scoff the chocolate. Or craft gin. Or dog treat. What?? They look soooo good these days. Advent calendars are a firm family favourite at this time of year. But what can we learn from this festive classic that continues to thrive?<\/p>\n","protected":false},"author":4,"featured_media":23826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":9,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-23793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/23793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=23793"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/23793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/23826"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=23793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=23793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=23793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}