{"id":24572,"date":"2019-01-16T13:27:55","date_gmt":"2019-01-16T13:27:55","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=24572"},"modified":"2021-03-25T16:24:31","modified_gmt":"2021-03-25T16:24:31","slug":"january-fails","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/january-fails\/","title":{"rendered":"January Fails"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-e310cc885a6a509f28f67108f0a0a7b4\">\n.avia-section.av-m6p6uk1-e310cc885a6a509f28f67108f0a0a7b4 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/honeycomb-bknd-bw-2-1600.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-e310cc885a6a509f28f67108f0a0a7b4 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/jan-fails-decal.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/jan-fails-decal.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/jan-fails-decal-80x53.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/jan-fails-decal-300x200.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/jan-fails-decal-450x300.png 450w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  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avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#sec1'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='sec1'  class='avia-section av-2qwy3ht-6c1c5f1f41284f061409cc4e9b36a8da main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>January Fails<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 3 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Two websites were sitting in a bar<\/h2>\n<p>One website says to the other website <em>&#8220;I feel like a failure&#8221;<\/em>.<br \/>\nThe second replies <em>&#8220;You&#8217;re not a failure.<\/em><br \/>\n<em>Being a failure implies you were actually trying to <strong>DO something<\/strong>&#8220;<\/em><\/p>\n<p><a href=\"#janfailsmore\">Read more<\/a> (Don&#8217;t worry, the jokes get better. Maybe.)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-cde6bffe78ed399d37e69895dfc0b542\">\n.avia-image-container.av-h2771v5-cde6bffe78ed399d37e69895dfc0b542 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-cde6bffe78ed399d37e69895dfc0b542 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-cde6bffe78ed399d37e69895dfc0b542 av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24584 avia-img-lazy-loading-not-24584 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/2-websites-in-a-bar-1200.jpg.webp\" alt='two websites in a bar' title='2-websites-in-a-bar-1200'  height=\"756\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/2-websites-in-a-bar-1200.jpg.webp 1200w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/2-websites-in-a-bar-1200-80x50.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/2-websites-in-a-bar-1200-300x189.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/2-websites-in-a-bar-1200-768x484.jpg.webp 768w, 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https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/2-websites-in-a-bar-1200-768x484.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/2-websites-in-a-bar-1200-1030x649.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/2-websites-in-a-bar-1200-705x444.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/2-websites-in-a-bar-1200-450x284.jpg 450w&quot;}\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='janfailsmore'  class='avia-section av-2qwy3ht-8ccec061f1bdc6c3d99b87532974560f main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-18  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>There are three types of website in the business world&#8230;<\/p>\n<ul>\n<li><strong>Webshops<\/strong><\/li>\n<li><strong>Lead generators<\/strong><\/li>\n<li><strong>Freeloaders<\/strong><\/li>\n<\/ul>\n<p>Harsh but true. It&#8217;s not enough to only be pretty and responsive. If your website isn&#8217;t doing its fair share to pay the rent, then it&#8217;s a freeloader. It&#8217;s failing you, and it&#8217;s about time you put it to work.<\/p>\n<p>So toss out those comfy slippers and get the steel toe caps on, Mr Website. Because we&#8217;re digging down into three of the reasons why many websites fail.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1676a0b29ec82354ad0a265df6455dac\">\n.avia-image-container.av-h2771v5-1676a0b29ec82354ad0a265df6455dac img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1676a0b29ec82354ad0a265df6455dac .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1676a0b29ec82354ad0a265df6455dac av-styling- avia-align-  avia-builder-el-22  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24591 avia-img-lazy-loading-not-24591 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900.jpg.webp\" alt='no website strategy' title='monkey-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/monkey-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/monkey-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a\">\n.av_font_icon.av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1in2kik-93ac3d165dc59caa8e1f92e84f3e583a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 No website strategy<\/h3>\n<p>Most sites fall at the first hurdle. They fail to deliver because delivery was never the goal. Or worse, there is no goal. But your website should always be aiming to achieve something. Or you lose.<\/p>\n<p>Too many websites are launched as online versions of the company brochure, with detailed accounts of services the company can provide (plus the typical but unimaginative &#8216;home&#8217;, &#8216;about us&#8217; and &#8216;contact us&#8217; pages). That&#8217;s an ineffective snoozefest.<\/p>\n<p>Everyone is different but typically all roads should lead to leads. Or a sale. For non-commerce sites, focus on selling the next step. Not the kitchen sink (unless you do actually sell kitchen sinks).<\/p>\n<ul>\n<li>If all your business begins with a conversation, getting more calls is the goal.<\/li>\n<li>If your sales funnel relies on email marketing, then getting email opt-ins is the goal.<\/li>\n<li>If you&#8217;re a restaurant, campsite or physio, bookings should be your goal.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e75ec2cfbc8e8cb3f94b7d57f3042deb\">\n.avia-image-container.av-h2771v5-e75ec2cfbc8e8cb3f94b7d57f3042deb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e75ec2cfbc8e8cb3f94b7d57f3042deb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e75ec2cfbc8e8cb3f94b7d57f3042deb av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24592 avia-img-lazy-loading-not-24592 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900.jpg.webp\" alt='daed end ux pun sign design' title='dead-end-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/dead-end-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/dead-end-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6\">\n.av_font_icon.av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-18u6y9o-d7b8c116812858cebad0d4b0541b12b6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 No clear \u2018call-to-action\u2019<\/h3>\n<p>So now your website has a goal, we can become laser-focused on what we&#8217;d like users to do next. And we just need to make it very clear and simple. Want to encourage people to do something? Make it as quick and easy as possible.<\/p>\n<p>But all too often, this is not the case. Remember the days before sat-nav, when drivers followed signs? Well, it&#8217;s like that. But with no signs. There are many webpage cul-de-sacs out there.<\/p>\n<p>You can often journey all the way to the bottom of the page, only to ask &#8216;What now? Where next?&#8217;. Questions like that are bad for UX because they force visitors to make decisions. And people don&#8217;t like to have to make decisions. We like sat-nav.<\/p>\n<p>So instead of the proverbial dead-end, how about a short form to encourage people to get in touch?<\/p>\n<p>Or better still, with a calendar widget to book a free consultation?<\/p>\n<p>Or a button allowing folks to signup for a free trial?<\/p>\n<p>And what if we combined that with a trigger? Pop-ups aren\u2019t always a user&#8217;s best friend but how about a prompt once you\u2019ve reached the bottom of a blog? &#8220;Hey, we hope you&#8217;ve enjoyed reading this article. Get more of the same tips right into your inbox.&#8221; Or perhaps &#8220;Thank you! Click here to get 10% off your next order&#8221;, triggered after somebody makes a purchase.<\/p>\n<p>Less dead ends. More guiding lights.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-569a2a8e8620b41fd2ebceee534031b2\">\n.avia-image-container.av-h2771v5-569a2a8e8620b41fd2ebceee534031b2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-569a2a8e8620b41fd2ebceee534031b2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-569a2a8e8620b41fd2ebceee534031b2 av-styling- avia-align-  avia-builder-el-32  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24593 avia-img-lazy-loading-not-24593 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900.jpg.webp\" alt='lost walking in field search searching' title='walking-in-field-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/01\/walking-in-field-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/walking-in-field-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tu6sl8-1243212856e0139d431f166c8fce1b57\">\n.av_font_icon.av-tu6sl8-1243212856e0139d431f166c8fce1b57{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-tu6sl8-1243212856e0139d431f166c8fce1b57 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-tu6sl8-1243212856e0139d431f166c8fce1b57 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Not appearing in search results<\/h3>\n<p><strong>Q: Where is the best place to hide a dead body?<\/strong><\/p>\n<p><strong>A: Page 2 of Google. No one ever looks there.<\/strong><\/p>\n<p>To get sales or leads, your website relies on users coming to visit. Most websites fail due to a lack of traffic.\u00a0Search engines drive more traffic to UK business websites than any other source. So if people are looking for the things that you do, then search\u00a0marketing is important to\u00a0you.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/seo\">SEO<\/a> is about getting found, and there&#8217;s often more than one place to hang-out. Even on one search page, you might want to appear in multiple places: The ads, the local businesses on the map, and the organic listings. But it doesn&#8217;t end there.<\/p>\n<p>It doesn&#8217;t matter if your website is as welcoming as a Hawaiian in a hula. If Google has no idea who you are or what you do, the website is likely to fail in its mission. SEO is a long term, ongoing strategy. But if your website is not showing up at all, there might be a quick fix.<\/p>\n<p>However, long-term, &#8220;<a href=\"https:\/\/www.nettl.com\/uk\/seo\">Search Engine Optimisation<\/a>\u201d is actually just a slang term for a collection of best practices \u2013 web development, digital marketing, content creation, social media, PR, and so on. It\u2019s all these things done well, done consistently, that will get you results.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-38  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-39  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Nettl partners across the country help local businesses just like yours get the exposure they need to succeed. If your website is not pulling its weight, then get a free website audit from your local Nettl studio.<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-41  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-ed69608f462261099c6e8db46185385f\">\n.flex_column.av-jp009ut1-ed69608f462261099c6e8db46185385f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-ed69608f462261099c6e8db46185385f av_one_fifth  avia-builder-el-42  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24572'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your website pulling its weight? Here are three reasons why many websites fail to deliver,<br \/>\nand what you can do to avoid them.<\/p>\n","protected":false},"author":4,"featured_media":24598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/24572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=24572"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/24572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/24598"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=24572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=24572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=24572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}