{"id":24793,"date":"2023-02-12T17:56:43","date_gmt":"2023-02-12T17:56:43","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=24793"},"modified":"2023-02-15T13:06:34","modified_gmt":"2023-02-15T13:06:34","slug":"perfect-match","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/perfect-match\/","title":{"rendered":"Perfect Match"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-fe78999ceb871e685a419db23336760b\">\n.avia-section.av-m6p6uk1-fe78999ceb871e685a419db23336760b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/PerfectMatch-bknd-1920x1080-1.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-fe78999ceb871e685a419db23336760b main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-54385 avia-img-lazy-loading-not-54385 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/PerfectMatch-logo-450-1.png.webp\" alt='perfect match logo' title='PerfectMatch-logo-450'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/PerfectMatch-logo-450-1.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/PerfectMatch-logo-450-1-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/PerfectMatch-logo-450-1-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/PerfectMatch-logo-450-1-36x36.png.webp 36w, 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-a95558734466b3b8a5414412a86fa638 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  perfectmatch avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24793'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The perfect match<\/h2>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<p>Finding the perfect match can be a tricky business &#8211; just ask anyone who&#8217;s been on a first date that ended in disaster!<\/p>\n<p>Budding new relationships can be exciting, but also sometimes a little tricky to navigate.<\/p>\n<p>There\u2019s often an instant attraction of course, but every new day can be a bit &#8216;make or break&#8217; as you feel each other out. (Yes, we said \u2018out&#8217;).<\/p>\n<p>But did you know that web design and budding relationships have more in common than you might think?<\/p>\n<p>Just like in the dating world, it takes more than just a pretty face to make a meaningful connection with your website visitors.<\/p>\n<p>Your website may get its fair share of suitors each month. (And if it doesn\u2019t, perhaps we need to <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\">work on that<\/a> lonely hearts column).<\/p>\n<p>But what steps can you take to turn these anonymous users into secret admirers? Or better still, not-so-secret admirers.<\/p>\n<p>How can you create a website that will truly capture your visitors&#8217; hearts and keep them coming back for more?<\/p>\n<p><em><strong>Let&#8217;s explore 10 relationship-based UX design tips to help make your website the perfect match.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-03b056e21c4fb59b2908c7cdae152bef\">\n.avia-image-container.av-h2771v5-03b056e21c4fb59b2908c7cdae152bef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-03b056e21c4fb59b2908c7cdae152bef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-03b056e21c4fb59b2908c7cdae152bef av-styling- avia-align-  avia-builder-el-11  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-54392 avia-img-lazy-loading-not-54392 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1.jpg.webp\" alt='web design ux tips' title='hug-computer-900x600'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/hug-computer-900x600-1-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hug-computer-900x600-1-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12fjmop-1eddc84326e69d050f4ffcca8187280c\">\n#top .hr.hr-invisible.av-12fjmop-1eddc84326e69d050f4ffcca8187280c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-12fjmop-1eddc84326e69d050f4ffcca8187280c hr-invisible  avia-builder-el-12  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-41-bbc184847ebc327de6c400e47d759b9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-reo2u1-2caa33ca8df045bddf8ad4024682d1d2\">\n.av_font_icon.av-reo2u1-2caa33ca8df045bddf8ad4024682d1d2{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-reo2u1-2caa33ca8df045bddf8ad4024682d1d2 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-reo2u1-2caa33ca8df045bddf8ad4024682d1d2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Instant attraction<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Do you believe in love at first sight?&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oesc0p-3b23f4c41d153e49127e413edd9fa7ef\">\n.avia-image-container.av-oesc0p-3b23f4c41d153e49127e413edd9fa7ef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-oesc0p-3b23f4c41d153e49127e413edd9fa7ef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-oesc0p-3b23f4c41d153e49127e413edd9fa7ef av-styling- avia-align-  avia-builder-el-15  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24836 avia-img-lazy-loading-not-24836 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900.jpg.webp\" alt='snail finds attractive design' title='snail-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/snail-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/snail-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab\">\n#top .hr.hr-invisible.av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-39-b9d34734a2cf28dad58976d6338ded22 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Your pupils dilate, your heart beats faster, you feel a little warm all of a sudden.<\/p>\n<p>You know it in an instant, right? <a href=\"https:\/\/www.nettl.com\/uk\/10-seconds\">One twentieth of a second<\/a>, in fact.<\/p>\n<p>That\u2019s all it takes to form an impression of a website.<\/p>\n<p>So it\u2019s important that yours looks stylish and credible from the get go.<\/p>\n<p>You only have one chance to make a first impression.<\/p>\n<p>A visually appealing website is more likely to catch visitors&#8217; attention and keep them browsing for longer.<\/p>\n<p>So, focus on creating an eye-catching design, choosing the right colours and images that suit your brand.<\/p>\n<p>Craft engaging and relevant copy that resonates with your target audience.<\/p>\n<p>And helps them discover the things they are looking to find, or do, on your website.<\/p>\n<p>When it&#8217;s early days, give each other some space. White space.<\/p>\n<p>White space or negative space is a design element that helps to balance the layout and create a sense of breathing room.<\/p>\n<p>It makes the content more readable and easier on the eyes.<\/p>\n<p>Less alarming when you first land on the page.<\/p>\n<p>Crucial when forming a first impression.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-37-55936a6828937b3aebd6dd3df07d5a7f\">\n#top .hr.hr-invisible.av-jp00gvdr-37-55936a6828937b3aebd6dd3df07d5a7f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-37-55936a6828937b3aebd6dd3df07d5a7f hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-36-d77b13d2a33b6d7c0c4cfa02e2b1bdb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mfcp21-d0213cb1ca3abe73be1307ebd85d367c\">\n.av_font_icon.av-1mfcp21-d0213cb1ca3abe73be1307ebd85d367c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1mfcp21-d0213cb1ca3abe73be1307ebd85d367c .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1mfcp21-d0213cb1ca3abe73be1307ebd85d367c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8f7' data-av_iconfont='fontawesome' ><\/span><\/span> #2 Have fun<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Play together, stay together&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-38-2cc8d34eedaa748a6601d5f3b4fafa3c\">\n.avia-image-container.av-h2771v5-38-2cc8d34eedaa748a6601d5f3b4fafa3c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-38-2cc8d34eedaa748a6601d5f3b4fafa3c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-38-2cc8d34eedaa748a6601d5f3b4fafa3c av-styling- avia-align-  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24829 avia-img-lazy-loading-not-24829 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600.jpg.webp\" alt='fun 600' title='fun-600'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/fun-600-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/fun-600-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-34-f25ebaa5d8fd97e028500b5df31b1975 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It\u2019s not all about the looks, of course.<\/p>\n<p>It\u2019s also about the money. Kidding!<\/p>\n<p>Almost every person lists \u2018a good sense of humour\u2019 as high on their ideal partner wishlist.<\/p>\n<p>The same holds true for <a href=\"https:\/\/www.nettl.com\/uk\/web\/\" target=\"_blank\" rel=\"noopener\">websites<\/a>.<\/p>\n<p>Injecting some humour and fun into your website&#8217;s design and copy can go a long way in keeping visitors engaged and interested in your brand.<\/p>\n<p>Use interesting and relatable copy, playful and creative visuals.<\/p>\n<p>Illustration can often provide an effective way to add character.<\/p>\n<p>Perhaps even create interactive elements that encourage visitors to have fun and engage with your brand. Or explore a little.<\/p>\n<p>Video and audio content can help make a page more dynamic.<\/p>\n<p>Play together, stay together.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-35-1bedf06767cc2add26cba27ea37673f2\">\n#top .hr.hr-invisible.av-jp00gvdr-35-1bedf06767cc2add26cba27ea37673f2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-35-1bedf06767cc2add26cba27ea37673f2 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-32-6ff64e00ce7d8b3ef8ed84054397c579 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cuifh5-07d0befce2d111f573c5152049d53c73\">\n.av_font_icon.av-1cuifh5-07d0befce2d111f573c5152049d53c73{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1cuifh5-07d0befce2d111f573c5152049d53c73 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1cuifh5-07d0befce2d111f573c5152049d53c73 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Speak the same language<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;We&#8217;re on the same (web) page&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-33-a7007b9cf9a6612ef39a0e7d0cb092bb\">\n.avia-image-container.av-h2771v5-33-a7007b9cf9a6612ef39a0e7d0cb092bb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-33-a7007b9cf9a6612ef39a0e7d0cb092bb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-33-a7007b9cf9a6612ef39a0e7d0cb092bb av-styling- avia-align-  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24837 avia-img-lazy-loading-not-24837 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900.jpg.webp\" alt='horse head 900' title='horse-head-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/horse-head-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/horse-head-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-30-52797d482028d14ec92aa9eb0d208766 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The language of love, baby. Only joking, eww.<\/p>\n<p>Communication is key in any relationship, and it&#8217;s no different when it comes to website design.<\/p>\n<p>But seriously, how do couples hit it off when they don\u2019t speak the same language?<\/p>\n<p>They KISS of course (Keep It Simple, Stupid).<\/p>\n<p><a href=\"https:\/\/www.gov.uk\/guidance\/content-design\/writing-for-gov-uk\" target=\"_blank\" rel=\"noopener\">Government guidelines<\/a> recommend writing in short sentences that are easy to understand.<\/p>\n<p>Avoid jargon and complicated terms.<\/p>\n<p>Structure your content in a way that is easy to scan and read.<\/p>\n<p>This helps people to quickly find what they&#8217;re looking for.<\/p>\n<p>Check out <a href=\"https:\/\/www.nettl.com\/uk\/how-to-get-more-web-enquiries\/#write-for-web\" target=\"_blank\" rel=\"noopener\">how to write for the web<\/a> for more guidance.<\/p>\n<p>Accessibility is also a crucial aspect of UX design that should not be overlooked.<\/p>\n<p>Your website should be accessible to people with visual or hearing impairments.<\/p>\n<p>Use accessible colour contrast, provide helpful, descriptive alt-text for images.<\/p>\n<p><em><strong>Sage snippet: This also helps with <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>.<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-31-2bb0be9818a1be6da877178104e88e6b\">\n#top .hr.hr-invisible.av-jp00gvdr-31-2bb0be9818a1be6da877178104e88e6b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-31-2bb0be9818a1be6da877178104e88e6b hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-28-a78ba1f433d18405c2ed8e1569801b66 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-maa4s9-21e405d76f192f1a362fe21b8392f641\">\n.av_font_icon.av-maa4s9-21e405d76f192f1a362fe21b8392f641{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-maa4s9-21e405d76f192f1a362fe21b8392f641 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-maa4s9-21e405d76f192f1a362fe21b8392f641 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8a7' data-av_iconfont='fontawesome' ><\/span><\/span> #4 Understand their needs<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;They just get me&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-29-41be09840cec8ef6d5f8e174273987da\">\n.avia-image-container.av-h2771v5-29-41be09840cec8ef6d5f8e174273987da img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-29-41be09840cec8ef6d5f8e174273987da .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-29-41be09840cec8ef6d5f8e174273987da av-styling- avia-align-  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24834 avia-img-lazy-loading-not-24834 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900.jpg.webp\" alt='penguins' title='penguins-900'  height=\"632\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900-80x56.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900-300x211.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900-768x539.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900-705x495.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/penguins-900-450x316.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900-80x56.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900-300x211.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900-768x539.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900-705x495.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/penguins-900-450x316.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-26-45ad8d674470a4a786adfd17507cb990 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sometimes it&#8217;s hard to know for sure what to reasonably expect from a new relationship.<\/p>\n<p>Or, if you\u2019re punching, what they even see in you.<\/p>\n<p>But you\u2019re gonna need to figure out exactly what your web visitor is hoping to find from your time together.<\/p>\n<p>Maybe it\u2019s support and generosity. Or perhaps it\u2019s just coffee and a spot of shopping.<\/p>\n<p>Whatever it might be, the key is to understand the intent so that your website can deliver on the heart&#8217;s desires.<\/p>\n<p>Take the time to research your target audience, understand their goals, questions, and challenges.<\/p>\n<p>Then create content that speaks directly to their needs.<\/p>\n<p>Use data and analytics to identify areas where your website can be improved, and ask for feedback from your visitors to gain valuable insights.<\/p>\n<p>Once you understand what people come to your website to find, or do, you can help them complete their desired actions without any hiccups.<\/p>\n<p>Some tips to help provide a seamless user experience include clear navigation, intuitive design, and no technical errors that could frustrate your visitors.<\/p>\n<p>Check out our article on <a href=\"https:\/\/www.nettl.com\/uk\/search-intent\/\" target=\"_blank\" rel=\"noopener\">SEARCH INTENT<\/a> if you&#8217;d like a deeper dive into this crucial topic.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-27-f6c5cf2405af32d3236b0607a642748e\">\n#top .hr.hr-invisible.av-jp00gvdr-27-f6c5cf2405af32d3236b0607a642748e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-27-f6c5cf2405af32d3236b0607a642748e hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-24-ffc1f9af7631cc55f3ee11aec8fc6306 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m7hr3l-41946a48f371d10f6284bac6a32b05b0\">\n.av_font_icon.av-1m7hr3l-41946a48f371d10f6284bac6a32b05b0{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1m7hr3l-41946a48f371d10f6284bac6a32b05b0 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1m7hr3l-41946a48f371d10f6284bac6a32b05b0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Speed<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Faster, faster!&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-25-a6dd5143e2e41cdba51cfb2f84a5771c\">\n.avia-image-container.av-h2771v5-25-a6dd5143e2e41cdba51cfb2f84a5771c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-25-a6dd5143e2e41cdba51cfb2f84a5771c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-25-a6dd5143e2e41cdba51cfb2f84a5771c av-styling- avia-align-  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24830 avia-img-lazy-loading-not-24830 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900.jpg.webp\" alt='tortoise 900' title='tortoise-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/tortoise-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/tortoise-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-22-d529619308cb9aa71cd94b8abd54c766 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Things moving a little too fast?<\/p>\n<p>In the web world, that\u2019s unlikely.<\/p>\n<p>Your web visitor will want to keep the relationship moving at pace.<\/p>\n<p>Perception of speed is an important factor.<\/p>\n<p>Page load times especially.<\/p>\n<p>Dither too long and a user who might\u2019ve been marriage material is on their bike.<\/p>\n<p>Visitors want a website that loads quickly and smoothly, without any lag or delay.<\/p>\n<p>Slow page load times can lead to frustrated visitors who may quickly abandon your site in favour of a faster competitor.<\/p>\n<p>So, optimise your website for speed by doing some technical housekeeping.<\/p>\n<p>Minimise page load times. Compress images and videos. Reduce the number of HTTP requests.<\/p>\n<p>We can take a look at your <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">technical SEO<\/a> for you, as a main package with real human SEO experts.<\/p>\n<p>Or as a monthly report that you can tackle yourself with our optimiser tool as part of <a href=\"https:\/\/www.nettl.com\/uk\/seo-console\/\" target=\"_blank\" rel=\"noopener\">SEO console<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-23-1df832f30392e7a7912c3303c932fad4\">\n#top .hr.hr-invisible.av-jp00gvdr-23-1df832f30392e7a7912c3303c932fad4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-23-1df832f30392e7a7912c3303c932fad4 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-20-006a8dfab18b51ed73554ead8c58c3f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oqp049-2dd4dc193755ec767c14e713541766ac\">\n.av_font_icon.av-oqp049-2dd4dc193755ec767c14e713541766ac{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-oqp049-2dd4dc193755ec767c14e713541766ac .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-oqp049-2dd4dc193755ec767c14e713541766ac avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue815' data-av_iconfont='fontawesome' ><\/span><\/span> #6 Stages<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Let\u2019s take it slow&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-21-38c90b0cbf69619acb1700422538c342\">\n.avia-image-container.av-h2771v5-21-38c90b0cbf69619acb1700422538c342 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-21-38c90b0cbf69619acb1700422538c342 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-21-38c90b0cbf69619acb1700422538c342 av-styling- avia-align-  avia-builder-el-41  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24831 avia-img-lazy-loading-not-24831 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900.jpg.webp\" alt='web steps' title='steps-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/steps-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/steps-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-18-9b78d3e4dee8cbb83d1607cf7dea96ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Although perception of speed is important, there\u2019s still room for couples who want to take things \u2018step by step\u2019.<\/p>\n<p>Complex forms for example. Demanding all that info up front can make many turn and run.<\/p>\n<p>The key is to make the form-filling process as seamless and user-friendly as possible.<\/p>\n<p>If you have a long list of questions, consider splitting the form up into multiple steps with page breaks.<\/p>\n<p>Use clear and concise labels that explains what information is required. Make it clear what is optional and not.<\/p>\n<p>Provide real-time feedback to users as they fill out the form, such as highlighting the next required field or showing an error message if the information entered is incorrect.<\/p>\n<p>Pre-fill fields with smart defaults. These are values that are likely to be correct, such as the user&#8217;s country or language, to make the process faster and easier.<\/p>\n<p>In a Nettl nutshell: Keep it simple, minimise friction, and provide clear feedback to guide the user along the way.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-19-bf866036c0afff2f120c2f134e3c52d7\">\n#top .hr.hr-invisible.av-jp00gvdr-19-bf866036c0afff2f120c2f134e3c52d7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-19-bf866036c0afff2f120c2f134e3c52d7 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-16-a9a80ad9112753fa00e6b0ba2ec3caa6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qm5eyh-1cc1e87c4a9523dfe7dc978c56e271d3\">\n.av_font_icon.av-qm5eyh-1cc1e87c4a9523dfe7dc978c56e271d3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-qm5eyh-1cc1e87c4a9523dfe7dc978c56e271d3 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-qm5eyh-1cc1e87c4a9523dfe7dc978c56e271d3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' ><\/span><\/span> #7 Size matters<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Go large&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-17-b8f7f969014e1452ed5eae4b67f0dbe6\">\n.avia-image-container.av-h2771v5-17-b8f7f969014e1452ed5eae4b67f0dbe6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-17-b8f7f969014e1452ed5eae4b67f0dbe6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-17-b8f7f969014e1452ed5eae4b67f0dbe6 av-styling- avia-align-  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24832 avia-img-lazy-loading-not-24832 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900.jpg.webp\" alt='little large 900' title='little-large-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/little-large-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/little-large-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-338fd8130a78710f65e35445659ad64d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.businessinsider.com\/height-difference-in-couples-what-is-best-2018-4\" target=\"_blank\" rel=\"noopener\">One study<\/a> has shown that couples with large height differences have the most successful marriages.<\/p>\n<p>Others prefer to hit on someone their own size.<\/p>\n<p>But one place that size really does matter is in the browser, especially when thinking mobile first.<\/p>\n<p>Mobile-first web design is important because it prioritises the user experience for mobile users, who make up a significant and growing portion of internet users.<\/p>\n<p>In fact, in 2022, mobile devices accounted for <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener\">over half of global internet traffic<\/a>.<\/p>\n<p>With mobile-first design, websites are designed and optimised for smaller screens, touch inputs, and slower internet connections, ensuring that mobile users can easily access and use the website.<\/p>\n<p>On all websites, but mobile devices especially, prioritise the information most important to your users.<\/p>\n<p>So as to make the task-at-hand simpler, perhaps hide content that is not so mission-critical.<\/p>\n<p>Make sure the size of your headlines and body text work well for the new screen size and reading distance.<\/p>\n<p>Any button or touch target should be nice and big with enough spacing around it that you can comfortably hit it with your thumb.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-15-acfa519292cce60bcf99d0f2711bb64a\">\n#top .hr.hr-invisible.av-jp00gvdr-15-acfa519292cce60bcf99d0f2711bb64a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-15-acfa519292cce60bcf99d0f2711bb64a hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-c1e0bfdf927aae1a5df0c3b94abefd36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a26w1l-9be17a25a8aeb2084758efd1b25b4bd4\">\n.av_font_icon.av-1a26w1l-9be17a25a8aeb2084758efd1b25b4bd4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1a26w1l-9be17a25a8aeb2084758efd1b25b4bd4 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1a26w1l-9be17a25a8aeb2084758efd1b25b4bd4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='fontawesome' ><\/span><\/span> #8 Clear signals<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Where is this going?&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-13-9241a10cede06dffd3bd5d0532378364\">\n.avia-image-container.av-h2771v5-13-9241a10cede06dffd3bd5d0532378364 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-13-9241a10cede06dffd3bd5d0532378364 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-13-9241a10cede06dffd3bd5d0532378364 av-styling- avia-align-  avia-builder-el-51  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24833 avia-img-lazy-loading-not-24833 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900.jpg.webp\" alt='signals navigation' title='balloons-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/balloons-900-450x301.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/balloons-900-450x301.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-10-ca73eaea3245eec5a4b120805ec74981 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It\u2019s common for relationships to hit a snag when they don\u2019t seem to be going anywhere.<\/p>\n<p>Maybe there\u2019s too much effort involved or no clear intention of what the future may hold.<\/p>\n<p>There\u2019s no room for this type of confusion in web design.<\/p>\n<p>Instead, you should take your user gently by the hand and clearly guide them through each of the steps involved, presenting a clear call to action at the end.<\/p>\n<p>No guesswork. No dead ends.<\/p>\n<p>Ensure your call to action stands out. Make it relevant to the content and purpose.<\/p>\n<p>Do this by considering what the user has learned or accomplished on the page, and then think about what action you would like them to take next.<\/p>\n<p>Better still, think about what action <em>they<\/em> would like to take next.<\/p>\n<p>If appropriate, add a sense or urgency, or reassurance.<\/p>\n<p>For example a limited time offer, free consultation, or no-obligation quote.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199\">\n#top .hr.hr-invisible.av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199 hr-invisible  avia-builder-el-53  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-8-eabd6e667dce0efe980ffc485cd744dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3c6ih-af55bda4b9e5bfceb11cd956964e7d29\">\n.av_font_icon.av-w3c6ih-af55bda4b9e5bfceb11cd956964e7d29{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-w3c6ih-af55bda4b9e5bfceb11cd956964e7d29 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-w3c6ih-af55bda4b9e5bfceb11cd956964e7d29 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello' ><\/span><\/span> #9 Consistency<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8220;Going steady&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-36e13e60085119d3e7fa23f6225294d6\">\n.avia-image-container.av-h2771v5-9-36e13e60085119d3e7fa23f6225294d6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-36e13e60085119d3e7fa23f6225294d6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-36e13e60085119d3e7fa23f6225294d6 av-styling- avia-align-  avia-builder-el-56  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24862 avia-img-lazy-loading-not-24862 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900.jpg.webp\" alt='swing,seesaw, no consistent design' title='swing-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/swing-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/swing-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-6-437eee2c8f8bb148cabc6a930d9c7804 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Once established, avoid mood swings to help keep the relationship on course.<\/p>\n<p>People like to know where they stand.<\/p>\n<p>So ensure your design and navigation is consistent, use the same colours for the same kind of things, like buttons and links.<\/p>\n<p>Be creative, but try not to deviate too far from common website patterns and norms.<\/p>\n<p>If we were spouting UX glossaries we might call these things &#8216;Affordances&#8217;.<\/p>\n<p>Affordances in UX refer to how the design of an interface suggests how it can be used.<\/p>\n<p>They&#8217;re the signals that help users understand how to interact with a digital interface, like the way a button suggests it can be clicked.<\/p>\n<p>Or where you&#8217;d expect something to appear on a page.<\/p>\n<p>This is because users have certain expectations of where they&#8217;ll find certain elements based on their prior experience with other websites or apps.<\/p>\n<p>For example, users expect to find a website&#8217;s logo in the top-left corner of the page.<\/p>\n<p>They will be familiar with how a &#8216;hamburger menu&#8217; works. And we&#8217;re not talking drive-through.<\/p>\n<p>By using these conventions, designers can help reduce cognitive load (thinking) for the visitor, enhancing user experience.<\/p>\n<p>Check out <em>&#8216;Don&#8217;t make me think&#8217;<\/em> by Steve Krug.<\/p>\n<p>However, it&#8217;s important to balance these expectations with the unique needs and goals of the website.<\/p>\n<p>So as to avoid creating a cookie-cutter design that doesn&#8217;t stand out or indeed meet the user&#8217;s specific needs.<\/p>\n<p>So in summary, no surprises. <em>Unless it\u2019s a fancy dinner of course, or flowers.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac\">\n#top .hr.hr-invisible.av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-4-a697d85c8c1317d740cff14a898e67f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r8h655-4be71eba9175ce626c28b14f9ce9bbb8\">\n.av_font_icon.av-r8h655-4be71eba9175ce626c28b14f9ce9bbb8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-r8h655-4be71eba9175ce626c28b14f9ce9bbb8 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-r8h655-4be71eba9175ce626c28b14f9ce9bbb8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf084' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #10 Security<\/h3>\n<p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">&#8221; Never trust a smiling cat&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-0f9939a5c8fd4331a775da7d9d851d0a\">\n.avia-image-container.av-h2771v5-5-0f9939a5c8fd4331a775da7d9d851d0a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-0f9939a5c8fd4331a775da7d9d851d0a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-0f9939a5c8fd4331a775da7d9d851d0a av-styling- avia-align-  avia-builder-el-61  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24835 avia-img-lazy-loading-not-24835 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900.jpg.webp\" alt='smiling cat 900' title='smiling-cat-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/02\/smiling-cat-900-450x300.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/smiling-cat-900-450x300.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-cb4ba5d2a3d2336fc30bf2eac7c99d87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We\u2019re not talking about marriage proposals on day one.<\/p>\n<p>We\u2019re talking about a story behind a thousand heartbreaks: A lack of trust.<\/p>\n<p>No relationship can survive without a foundation of trust.<\/p>\n<p>And without trust, there is no security.<\/p>\n<p>So what steps can your website take to gain trust?<\/p>\n<p>We\u2019ve written about <a href=\"https:\/\/www.nettl.com\/uk\/ecommerce-online-trust-cheatsheet\/\" target=\"_blank\" rel=\"noopener\">website\u00a0credibility<\/a> before.<\/p>\n<p>Things like SSL, appearance, fresh content, and easy ways to get in touch are all really important.<\/p>\n<p>Social proof is a powerful psychological trigger that can increase trust and credibility.<\/p>\n<p>Use customer testimonials, reviews, <a href=\"https:\/\/www.nettl.com\/uk\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> likes, and shares to demonstrate that your brand is trustworthy and has a strong reputation.<\/p>\n<p>Funny, because in the real world you might be interested in someone that seems trustworthy, looks the part, is engaging, has a good reputation and is approachable.<\/p>\n<p>And perhaps that\u2019s not such a coincidence?<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-63  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j47qelt-cc53588a62e27ef11ce2f551bd232298\">\n.avia-section.av-j47qelt-cc53588a62e27ef11ce2f551bd232298{\nbackground-color:#e6eaec;\nbackground-image:unset;\n}\n<\/style>\n<div id='security'  class='avia-section av-j47qelt-cc53588a62e27ef11ce2f551bd232298 main_color avia-section-default avia-no-border-styling  avia-builder-el-64  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24793'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-42-dc91e77b89b68c0dd3f0c05993f789f4\">\n.flex_column.av-jp009ut1-42-dc91e77b89b68c0dd3f0c05993f789f4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-42-dc91e77b89b68c0dd3f0c05993f789f4 av_one_fifth  avia-builder-el-65  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6\">\n.flex_column.av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lqknw1-6eb44350ea50a1f9fd9057afc341b2b6 av_three_fifth  avia-builder-el-66  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-2-e86cce801419fb5fb54ceaf25d9eb670 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Nettl studios throughout the UK really are your secret admirers. We&#8217;re fans of your work and want to help your business be the best possible. If you like what we do, then maybe we should catch up over coffee. No promises x<\/h3>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-68  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-1-f26259e5b96eb3c91fdac4cdca053c77\">\n.flex_column.av-jp009ut1-1-f26259e5b96eb3c91fdac4cdca053c77{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-1-f26259e5b96eb3c91fdac4cdca053c77 av_one_fifth  avia-builder-el-69  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24793'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 relationship-based UX web design tips to help make your website the perfect match.<\/p>\n","protected":false},"author":4,"featured_media":54404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":5,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/24793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=24793"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/24793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/54404"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=24793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=24793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=24793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}