{"id":31930,"date":"2019-06-18T10:38:55","date_gmt":"2019-06-18T09:38:55","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=31930"},"modified":"2021-03-25T16:24:28","modified_gmt":"2021-03-25T16:24:28","slug":"influence","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/influence\/","title":{"rendered":"Hidden Influence of Your Logo"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-ec358996162ca9d454879433ef45e19a\">\n.avia-section.av-m6p6uk1-ec358996162ca9d454879433ef45e19a .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/birds-1280.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-ec358996162ca9d454879433ef45e19a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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\/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-4a1ce5e64508f487be46e4fdf1752207 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>The hidden influence of your logo<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>When was the last time you hired a company or purchased a product because of their logo?<\/p>\n<p>You\u2019re thinking probably never, right?<\/p>\n<p><em>(Unless it\u2019s McDonald\u2019s maybe, because there is something magnetic in those golden arches, don\u2019t you think? We\u2019ll get to that in a second.)<\/em><\/p>\n<p>You may not believe that branding can affect your purchasing decisions one bit. But that\u2019s not the case. Often it\u2019s already influenced our behaviour, without us even knowing it.<\/p>\n<p>Logos might seem innocent enough. Little icon. A nice font. But they are like little trojan horses. Not in the sneaky Greek warrior way, but in that they look harmless but are packed with potency.<\/p>\n<p>A logo is a badge. A metaphor. A visual link between shapes, fonts and colours and your brand. What\u2019s your brand? E V E R Y T H I N G. Its success is measured by how people <strong>FEEL<\/strong> about your business or product. Emotions, expectations, memories. Purchasing decisions, loyalty, recommendations.<\/p>\n<p>Let\u2019s explore this a little by breaking it down into 4 things.<\/p>\n<ul>\n<li><strong>Look and feel<\/strong><\/li>\n<li><strong>Metaphors<\/strong><\/li>\n<li><strong>Mental shortcuts<\/strong><\/li>\n<li><strong>and Storytelling<\/strong><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10wlh22-9aac2697b977ed32195bb012974ba7e9\">\n.av_font_icon.av-10wlh22-9aac2697b977ed32195bb012974ba7e9{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-10wlh22-9aac2697b977ed32195bb012974ba7e9 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-10wlh22-9aac2697b977ed32195bb012974ba7e9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue90f' data-av_iconfont='fontawesome' ><\/span><\/span> Look and feel<\/h3>\n<p>Branding is a tool to help influence how people <strong>feel<\/strong> about your business. Your logo alone isn\u2019t your brand. But it is a significant player. It\u2019s the main identifier. A flagship. It may be the tip of the iceberg, but just like it\u2019s frosty metaphorical cousin, it\u2019s often the visual representation above water that most people will pay attention to.<\/p>\n<p>Your logo can look and feel fun. Or secure. It can even bravely try to be a bit of both.<\/p>\n<p>You probably don\u2019t want to hire a fun law firm or financial advisor.<\/p>\n<p>That said, maybe you do?<\/p>\n<p>Look at the latest batch of financial institutions differentiating themselves from the old guard.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-4060f66afb722662c86aa7e0e9f5936e\">\n.avia-image-container.av-h2771v5-4060f66afb722662c86aa7e0e9f5936e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-4060f66afb722662c86aa7e0e9f5936e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-4060f66afb722662c86aa7e0e9f5936e av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31940 avia-img-lazy-loading-not-31940 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo.png.webp\" alt='monzo logo branding' title='monzo logo'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo.png.webp 800w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo-80x60.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo-300x225.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo-768x576.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo-705x529.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monzo-logo-450x338.png.webp 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo.png 800w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo-80x60.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo-300x225.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo-768x576.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo-705x529.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monzo-logo-450x338.png 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f015afe1588a7b2b5629431dfa959359\">\n.avia-image-container.av-h2771v5-f015afe1588a7b2b5629431dfa959359 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f015afe1588a7b2b5629431dfa959359 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f015afe1588a7b2b5629431dfa959359 av-styling- avia-align-center  avia-builder-el-17  el_after_av_image  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31941 avia-img-lazy-loading-not-31941 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/06\/mondo-card.gif\" alt='monzo card branding' title='mondo-card'  height=\"308\" width=\"477\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Monzo is about creating effortless banking that feels like magic.<br \/>\nHere\u2019s what <a href=\"https:\/\/monzo.com\/blog\/2015\/10\/08\/making-our-mark\/\" target=\"_blank\" rel=\"noopener noreferrer\">their designer Sam said<\/a> about how they looked to represent magic and more in a banking logo:<\/p>\n<p><strong><em>&#8220;Magic is intelligent and beautiful and the brand identity is a reflection of these values. At Mondo\u2019s core lie a series of tensions: human\/technology, effortless\/complex, trustworthy\/delightful. I developed the new Mondo mark as an expression of these tensions. It aims to be strong, confident and trustworthy whilst remaining colourful, friendly and human.\u201d<\/em><\/strong><\/p>\n<p>You could be thinking \u2018codswallop\u2019 but really, take a look at these other brands looking to make the same kind of shakes.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-cadac5d2e7f776ff9cc4f2e1fd525065\">\n.avia-image-container.av-h2771v5-cadac5d2e7f776ff9cc4f2e1fd525065 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-cadac5d2e7f776ff9cc4f2e1fd525065 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-cadac5d2e7f776ff9cc4f2e1fd525065 av-styling- avia-align-  avia-builder-el-20  el_after_av_textblock  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31943 avia-img-lazy-loading-not-31943 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank.jpg.webp\" alt='Starling Bank Logo' title='starling-bank'  height=\"506\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank-705x396.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/starling-bank-450x253.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank-705x396.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/starling-bank-450x253.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-f8dfacb1b9ad41a3ffc7813a6453262d\">\n.avia-image-container.av-h2771v5-f8dfacb1b9ad41a3ffc7813a6453262d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-f8dfacb1b9ad41a3ffc7813a6453262d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-f8dfacb1b9ad41a3ffc7813a6453262d av-styling- avia-align-  avia-builder-el-21  el_after_av_image  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31942 avia-img-lazy-loading-not-31942 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese.jpg.webp\" alt='monese bank logo' title='monese'  height=\"473\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese-80x42.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese-300x158.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese-768x404.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese-705x371.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/monese-450x237.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese-80x42.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese-300x158.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese-768x404.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese-705x371.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/monese-450x237.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">Digital banks Starling and Monese looking to differentiate.<\/span><\/p>\n<p>Be honest. It\u2019s not an old school banking vibe, is it? And that\u2019s totally intentional. They\u2019re a new breed. Their logos are designed to make you sense this.<br \/>\nIt\u2019s probably the colour\u00a0palette that\u2019s most obvious. Colour psychology plays a huge part in logo design.\u00a0But colour isn\u2019t the only factor.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nu0gii-eeee68f3bb35a4ee944ecff290e55511\">\n.av_font_icon.av-nu0gii-eeee68f3bb35a4ee944ecff290e55511{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nu0gii-eeee68f3bb35a4ee944ecff290e55511 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-nu0gii-eeee68f3bb35a4ee944ecff290e55511 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='fontawesome' ><\/span><\/span> Metaphorical manipulation<\/h3>\n<p>The icon itself can stand for a wide range of values. Let\u2019s take this logo for instance. It features an arrow. An arrow is a great choice for a political party because it can signify direction, progress, (Br)exits. All very logical metaphors. The use of any image will lead you to believe that the business is associated with the same values. \u2018Their logo features a smile, so I bet they\u2019re nice to deal with.\u2019 We\u2019re programmed to accept this, even though we should know better.<\/p>\n<p>But how about this for a subliminal visual cue?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-01d15d6ace5abb2a89dbb27d79b4d701\">\n.avia-image-container.av-h2771v5-01d15d6ace5abb2a89dbb27d79b4d701 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-01d15d6ace5abb2a89dbb27d79b4d701 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-01d15d6ace5abb2a89dbb27d79b4d701 av-styling- avia-align-  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31948 avia-img-lazy-loading-not-31948 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo.jpg.webp\" alt='Brexit party logo' title='brexit-party-logo'  height=\"567\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo-80x50.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo-300x189.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo-768x484.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo-705x444.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/brexit-party-logo-450x284.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo-80x50.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo-300x189.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo-768x484.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo-705x444.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/brexit-party-logo-450x284.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: 'alegreya', serif; font-style: italic;\">Above: Brexit Party logo. Below: How it appears on a ballot paper.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-a67deea097b1e0fc201faed42a029ebc\">\n.avia-image-container.av-h2771v5-a67deea097b1e0fc201faed42a029ebc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-a67deea097b1e0fc201faed42a029ebc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-a67deea097b1e0fc201faed42a029ebc av-styling- avia-align-  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31947 avia-img-lazy-loading-not-31947 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot.jpg.webp\" alt='EU elections ballot paper' title='ballot'  height=\"792\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot-80x70.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot-300x264.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot-768x676.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot-705x620.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/ballot-450x396.jpg.webp 450w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot-80x70.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot-300x264.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot-768x676.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot-705x620.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/ballot-450x396.jpg 450w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Brexit Party achieved a significant victory in the UK&#8217;s recent European elections, securing the most seats. Whilst this little logo probably can\u2019t take all the credit, anyone that is familiar with nudge theory, or behavioural insights, will be shocked that such a visual cue was permitted.<\/p>\n<p>Genius design, or a little too manipulative? Perhaps both.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m7hr3l-0a44b0a4c026768f1a0324c20d6ef8ab\">\n.av_font_icon.av-1m7hr3l-0a44b0a4c026768f1a0324c20d6ef8ab{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1m7hr3l-0a44b0a4c026768f1a0324c20d6ef8ab .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1m7hr3l-0a44b0a4c026768f1a0324c20d6ef8ab avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c1' data-av_iconfont='entypo-fontello' ><\/span><\/span> Mental Shortcuts<\/h3>\n<p>Remember the pull from those golden arches we mentioned at the start? Maybe you don\u2019t get it because McDonalds ain\u2019t your McBag. Or you\u2019re scared of clowns. No worries. How about Starbucks? Have you ever seen the famous green mermaid and associated word mark and thought, &#8216;do you know what, I could do with a coffee right now\u2019?<\/p>\n<p>There\u2019s a reason for that and it\u2019s possibly not because you were tired or thirsty. It\u2019s a mental shortcut. Your brain makes the connection between that logo and how you previously felt. Maybe you felt relaxed. Maybe you felt socially connected. Maybe you felt hipster. (Although, Starbucks really isn\u2019t hipster. Sorry.)<\/p>\n<p>Many kids see the McDonalds logo and subliminally associate it with a time they had in the past that was fun. Parties, iPads, play areas, finger food (hopefully hand gel in-between), balloons and little toys. The big \u2018M\u2019 = fun. Not 100% chicken breast.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m7hr3l-237dbbe079c02bd7f454800e47a0cf51\">\n.av_font_icon.av-1m7hr3l-237dbbe079c02bd7f454800e47a0cf51{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1m7hr3l-237dbbe079c02bd7f454800e47a0cf51 .av-icon-char{\nfont-size:25px ;\nline-height:25px ;\n}\n<\/style>\n<span  class='av_font_icon av-1m7hr3l-237dbbe079c02bd7f454800e47a0cf51 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue84e' data-av_iconfont='entypo-fontello' ><\/span><\/span> Storytelling<\/h3>\n<p>Scientists tell us that the human brain lights up when stories are being told. Nothing empowers a brand today quite like a good story. Your logo and website are a platform for storytelling. Our technologically connected world helps the word reach far and travel fast.<\/p>\n<p>Establish values. Create talking points. Galvanise internal teams. All reasons why designers enjoy embedding symbolic meaning into their creations. To demonstrate, here are a few well-known logos with hidden gems that you might not have noticed.<\/p>\n<p><strong>Are you sitting comfortably? <\/strong><\/p>\n<p>Then let&#8217;s begin.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6d01e1dc012b069c6e3cfb2718e54ecf\">\n.avia-image-container.av-h2771v5-6d01e1dc012b069c6e3cfb2718e54ecf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6d01e1dc012b069c6e3cfb2718e54ecf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6d01e1dc012b069c6e3cfb2718e54ecf av-styling- avia-align-  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31956 avia-img-lazy-loading-not-31956 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900.jpg.webp\" alt='Cisco logo' title='Cisco-logo-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900-450x300.jpg.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Cisco-logo-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900-450x300.jpg 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Cisco-logo-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cisco: Home is where the heart is for this network juggernaut. Not only are they named after the Californian city San Francisco, but their techy looking logo not only represents the iconic Golden Gate Bridge (oh, and an electromagnetic field apparently).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e3039af500f778d8fcdeb29b2240a87b\">\n.avia-image-container.av-h2771v5-e3039af500f778d8fcdeb29b2240a87b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e3039af500f778d8fcdeb29b2240a87b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e3039af500f778d8fcdeb29b2240a87b av-styling- avia-align-  avia-builder-el-38  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31955 avia-img-lazy-loading-not-31955 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo.jpg.webp\" alt='Toblerone Logo' title='Toblerone-logo'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo-450x300.jpg.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Toblerone-logo-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo-450x300.jpg 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Toblerone-logo-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Toblerone: Keeping it real with the geographical roots, perhaps it&#8217;s not surprising to know that the mountain in the Toblerone logo represents the Matterhorn Mountain in Switzerland. But what if I told you there was a bear in the mountain? Way. Toblerone is made in Switzerland\u2019s capital city, Bern. Bern&#8217;s coat of arms has featured a bear since the 13th century. Nice touch.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5dd590d6abe26d2e4b265ac1ac7d27ed\">\n.avia-image-container.av-h2771v5-5dd590d6abe26d2e4b265ac1ac7d27ed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5dd590d6abe26d2e4b265ac1ac7d27ed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5dd590d6abe26d2e4b265ac1ac7d27ed av-styling- avia-align-  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31954 avia-img-lazy-loading-not-31954 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo.jpg.webp\" alt='fedex-logo' title='fedex-logo'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo-450x300.jpg.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/fedex-logo-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo-450x300.jpg 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fedex-logo-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>FedEx: Speaking of hidden symbols in negative spaces, this is a good example. It\u2019s quite an obvious one that you might not have ever seen, but once you do you\u2019ll never be able to un-see it. Luckily it\u2019s nothing rude though, it\u2019s just an arrow. Take a look between the E and the X. Oh&#8230; yeah! And as an arrow is a perfect symbol to represent a courier, we think it\u2019s very smart indeed.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9a037b4546cf50abde0b9b2f558dc18c\">\n.avia-image-container.av-h2771v5-9a037b4546cf50abde0b9b2f558dc18c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9a037b4546cf50abde0b9b2f558dc18c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9a037b4546cf50abde0b9b2f558dc18c av-styling- avia-align-  avia-builder-el-42  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31953 avia-img-lazy-loading-not-31953 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo.jpg.webp\" alt='amazon logo' title='amazon-logo'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo-450x300.jpg.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/amazon-logo-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo-450x300.jpg 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/amazon-logo-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Amazon: We weren\u2019t going to mention this one because chances are, you\u2019ve seen it. But we couldn\u2019t say A to B without including the A to Z that\u2019s strategically communicated with this logo. It\u2019s a smile, it\u2019s an arrow, it\u2019s selling everything from a-z, it\u2019s got everything, really. Amazon\u2019s logo used to be a river running through the letter A. It&#8217;s fair to say they\u2019ve found a keeper now though.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-848f78816be47ae42f257e870b03fe79\">\n.avia-image-container.av-h2771v5-848f78816be47ae42f257e870b03fe79 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-848f78816be47ae42f257e870b03fe79 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-848f78816be47ae42f257e870b03fe79 av-styling- avia-align-  avia-builder-el-44  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31952 avia-img-lazy-loading-not-31952 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo.jpg.webp\" alt='trip advisor logo' title='TA-logo'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo-450x300.jpg.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/TA-logo-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo-450x300.jpg 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/TA-logo-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Trip Advisor: Their logo is an owl because owls are associated with wisdom. Are owls really smart? Probably not. In fact, they may be significantly worse at problem-solving than birds like crows and parrots, who have much bigger brains and enjoy Sudoku. However, the reason these particular winged creatures are thought to be wise is that the owl was a symbol for Athena, goddess of wisdom and strategy. The little red and green eyes in the Trip Advisor logo indicates a traffic light kind of signal to signify whether you should go or not.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-314dcf076d72557fc78a9578f09afca9\">\n.avia-image-container.av-h2771v5-314dcf076d72557fc78a9578f09afca9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-314dcf076d72557fc78a9578f09afca9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-314dcf076d72557fc78a9578f09afca9 av-styling- avia-align-  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31951 avia-img-lazy-loading-not-31951 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo.jpg.webp\" alt='nettl web studios logo' title='Nettl-logo'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo-450x300.jpg.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/06\/Nettl-logo-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo-450x300.jpg 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Nettl-logo-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nettl: We couldn\u2019t leave you wondering about the thinking behind our very own Nettl logo. Legend has it, the vision came to us in a dream on the wings of wise old Greek owls.<\/p>\n<p>Green represents lots of things that you\u2019d want to be associated with. Health, nature, growth, money. Our pixelform is a digital nettle leaf. It blends nature with tech. The colour of nature and the digital authenticity of a pixel.<\/p>\n<p>However, we chose green because Hulk is our favourite Avenger. Who\u2019s yours? No, wait, let us guess. Hmm, yep. Definitely getting an Iron Man vibe.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-710f911796c69cef6efb7ae739ec3b3a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What&#8217;s your story?<\/h3>\n<p>We\u2019ve used a lot of big brand examples here but don\u2019t let that put you off. This stuff is just more important as a startup or SME.<\/p>\n<p>And there\u2019s no need to spend millions. All you need is a business with values, an idea of your target market, and a talented local studio to help you distil this visually.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-50  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-51  el_after_av_hr  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-52  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-31930'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>In our latest Journal entry, we reveal the subliminal factors at work with logo design. Plus we take a look at the hidden meaning behind some of the world&#8217;s most recognisable logos.<\/p>\n","protected":false},"author":4,"featured_media":31973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":59,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-31930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/31930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=31930"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/31930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/31973"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=31930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=31930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=31930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}