{"id":37230,"date":"2020-04-02T12:39:28","date_gmt":"2020-04-02T11:39:28","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=37230"},"modified":"2021-09-15T11:29:58","modified_gmt":"2021-09-15T10:29:58","slug":"topspot","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/topspot\/","title":{"rendered":"Top spot"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-37230'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>When is the top spot not the whole lot?<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 3 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Everyone has to brake for the corners in life. But what\u2019s important is that you can accelerate out of them<\/strong>. It\u2019s a tough time for businesses right now. Where we find ourselves on the other side could matter more.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-39b16bf26f43b5b540e366f755cabbf0\">\n.avia-image-container.av-h2771v5-39b16bf26f43b5b540e366f755cabbf0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-39b16bf26f43b5b540e366f755cabbf0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-39b16bf26f43b5b540e366f755cabbf0 av-styling- avia-align-center  avia-builder-el-7  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37334 avia-img-lazy-loading-not-37334 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900.jpg.webp\" alt=\"-\" title=\"mini-900\" height=\"681\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-80x61.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-300x227.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-768x581.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-705x533.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-80x61.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-300x227.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-768x581.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-705x533.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-8  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Get me top of the Googles<\/h2>\n<p>Every socially distant cat and his dog is obsessed with being top of the Googles. And rightly so. Historically, holding the no.1 organic position was a surefire way to win gallons of web traffic.<\/p>\n<p>But like any 21 year old, Google\u2019s appearance has changed somewhat in recent years. When it comes to being found online, what does the new layout hold for your business?<\/p>\n<p>Like any well organised kitchen cupboard, organisation, structure and labelling can go a long way.<\/p>\n<p><strong>Perhaps now is the time to do a bit of organising around the place?<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-570d5ea278eec88ddbc0775eaa254117\">\n.avia-image-container.av-h2771v5-570d5ea278eec88ddbc0775eaa254117 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-570d5ea278eec88ddbc0775eaa254117 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-570d5ea278eec88ddbc0775eaa254117 av-styling- avia-align-center  avia-builder-el-11  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37337 avia-img-lazy-loading-not-37337 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900.jpg.webp\" alt=\"-\" title=\"space-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/space-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/space-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What&#8217;s SERP?<\/h2>\n<p>In the next few minutes, we\u2019re about to say SERP a lot. So you need to know that SERP stands for Search Engine Results Page. It\u2019s the page you are shown once you search for something and it resembles a big long list of websites that might be relevant to your search.<\/p>\n<p>At least, it did. Things have changed.<\/p>\n<h2>Have you done something new with the place?<\/h2>\n<p>The layout of the SERP has changed dramatically over the last couple of years. Have you noticed? In the past you\u2019d expect a list of 10 or so websites and a few ads but today it\u2019s a much more visual experience.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<p>There\u2019s oodles of competition for this real estate, to accommodate features like:<\/p>\n<ul>\n<li>Ads<\/li>\n<li>PLAs (Product Listing Ads &#8211; Shopping essentially)<\/li>\n<li>Featured snippet<\/li>\n<li>Rich snippets<\/li>\n<li>Answer boxes<\/li>\n<li>Local results<\/li>\n<li>Images<\/li>\n<li>Videos<\/li>\n<li>Top Stories<\/li>\n<li>People also ask<\/li>\n<li>AMP carousel<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>So whereas the number one listing used to dominate, the net of user attention is now cast much wider over the whole page. That means you don\u2019t have to necessarily be top to be the top dog in terms of impact, or clicks gained. BUT you do need to work on being seen at all.<\/p>\n<p>Here are just a handful (we&#8217;re being serious) of features that go way beyond the traditional organic listing.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qwy3ht-7bd1c3c2c9cd488af63e728884ac9494\">\n.avia-section.av-2qwy3ht-7bd1c3c2c9cd488af63e728884ac9494{\nbackground-color:#1e6e27;\nbackground-image:unset;\n}\n<\/style>\n<div id='familiarity'  class='avia-section av-2qwy3ht-7bd1c3c2c9cd488af63e728884ac9494 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-37230'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-18  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><div  class='avia-slideshow av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-20  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 74.777777777778%;'><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Sure, we&#8217;ve kinda got used to them like a bad smell but the number of ads varies significantly. Some people may ignore ads altogether but the fact is they get attention. Google didn&#8217;t become one of the richest companies in the world for nothing.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37305 avia-img-lazy-loading-not-37305\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ads.jpg.webp\" width=\"900\" height=\"673\" title=\"ads\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ads.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ads-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ads-300x224.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ads-768x574.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ads-705x527.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ads.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ads.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ads-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ads-300x224.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ads-768x574.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ads-705x527.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >PLAs<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>More ads. Product Listing Ads. This is &#8216;shopping&#8217; for stuff essentially.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37306 avia-img-lazy-loading-not-37306\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/shopping.jpg.webp\" width=\"900\" height=\"672\" title=\"shopping\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/shopping.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/shopping-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/shopping-300x224.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/shopping-768x573.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/shopping-705x526.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/shopping.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/shopping.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/shopping-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/shopping-300x224.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/shopping-768x573.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/shopping-705x526.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Featured snippets<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Google&#8217;s attempt to answer your query without a click. A little bit like an answer box. But instead showcasing a section from a chosen website.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37304 avia-img-lazy-loading-not-37304\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/featured-snippets.jpg.webp\" width=\"900\" height=\"554\" title=\"featured-snippets\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/featured-snippets.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/featured-snippets-80x49.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/featured-snippets-300x185.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/featured-snippets-768x473.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/featured-snippets-705x434.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/featured-snippets.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/featured-snippets.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/featured-snippets-80x49.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/featured-snippets-300x185.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/featured-snippets-768x473.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/featured-snippets-705x434.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Rich Snippets<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Or rich results, as they&#8217;re now called. Can feature extra stuff like images and reviews etc<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37313 avia-img-lazy-loading-not-37313\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/recipes.jpg.webp\" width=\"900\" height=\"446\" title=\"recipes\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/recipes.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/recipes-80x40.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/recipes-300x149.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/recipes-768x381.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/recipes-705x349.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/recipes.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/recipes.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/recipes-80x40.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/recipes-300x149.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/recipes-768x381.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/recipes-705x349.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__4  slide-5 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__4 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Answer Boxes<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>This is where you ask a question, and Google answers it for you, right there on the page. Only really works with facts, Nothing too deep, ok?<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37312 avia-img-lazy-loading-not-37312\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/answer-box.jpg.webp\" width=\"900\" height=\"563\" title=\"answer-box\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/answer-box.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/answer-box-80x50.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/answer-box-300x188.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/answer-box-768x480.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/answer-box-705x441.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/answer-box.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/answer-box.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/answer-box-80x50.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/answer-box-300x188.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/answer-box-768x480.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/answer-box-705x441.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__5  slide-6 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__5 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Local Results<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Powerful local search listings in your area. On a map. With reviews. Amazing for finding local business services.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37311 avia-img-lazy-loading-not-37311\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/local-results.jpg.webp\" width=\"900\" height=\"678\" title=\"local-results\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/local-results.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/local-results-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/local-results-300x226.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/local-results-768x579.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/local-results-705x531.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/local-results.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/local-results.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/local-results-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/local-results-300x226.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/local-results-768x579.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/local-results-705x531.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__6  slide-7 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__6 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Image Results<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>An epic snapshot of images relevant to your search term. And the world&#8217;s 2nd largest search engine! Doesn&#8217;t mean you can legally use them though. If you&#8217;re looking for marketing images, you should get in touch.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37309 avia-img-lazy-loading-not-37309\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/image-results.jpg.webp\" width=\"900\" height=\"687\" title=\"image-results\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/image-results.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/image-results-80x61.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/image-results-300x229.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/image-results-768x586.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/image-results-705x538.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/image-results.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/image-results.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/image-results-80x61.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/image-results-300x229.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/image-results-768x586.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/image-results-705x538.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__7  slide-8 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__7 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Video Results<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Links to related videos. On YouTube of course. But you should be there. YouTube is the world&#8217;s 3rd largest search engine!<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37310 avia-img-lazy-loading-not-37310\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/video-results.jpg.webp\" width=\"900\" height=\"799\" title=\"video-results\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/video-results.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/video-results-80x71.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/video-results-300x266.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/video-results-768x682.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/video-results-705x626.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/video-results.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/video-results.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/video-results-80x71.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/video-results-300x266.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/video-results-768x682.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/video-results-705x626.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__8  slide-9 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__8 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Top Stories<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Newsworthy search term? Make way for some of the top stories from legitimate broadcasters.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37308 avia-img-lazy-loading-not-37308\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/top-stories-use.jpg.webp\" width=\"900\" height=\"565\" title=\"top-stories-use\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/top-stories-use.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/top-stories-use-80x50.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/top-stories-use-300x188.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/top-stories-use-768x482.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/top-stories-use-705x443.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/top-stories-use.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/top-stories-use.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/top-stories-use-80x50.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/top-stories-use-300x188.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/top-stories-use-768x482.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/top-stories-use-705x443.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__9  slide-10 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__9 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >People also ask<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>One of our favourite features. Peek into the psychology of the masses by uncovering the similar questions people ask.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37307 avia-img-lazy-loading-not-37307\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/people-also-ask.jpg.webp\" width=\"900\" height=\"656\" title=\"people-also-ask\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/people-also-ask.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/people-also-ask-80x58.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/people-also-ask-300x219.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/people-also-ask-768x560.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/people-also-ask-705x514.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/people-also-ask.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/people-also-ask.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/people-also-ask-80x58.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/people-also-ask-300x219.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/people-also-ask-768x560.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/people-also-ask-705x514.jpg 705w&quot;}\"><\/div><\/li><li  class='avia-slideshow-slide av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__10  slide-11 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-k8ois0mr-c53f299d9ec61e02f258b92ffdba356d__10 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >AMP<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>AMP stands for Accelerated Mobile Pages. AMP is optimised for mobile web browsing and intended to help webpages load faster.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-38123 avia-img-lazy-loading-not-38123\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/AMP.jpg.webp\" width=\"900\" height=\"504\" title=\"AMP\" alt=\"-\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/AMP.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/AMP-300x168.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/AMP-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/AMP-768x430.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/AMP-705x395.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/AMP.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/AMP.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/AMP-300x168.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/AMP-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/AMP-768x430.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/AMP-705x395.jpg 705w&quot;}\"><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  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av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-37230'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-23  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-24  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>How to be there<\/h2>\n<ul>\n<li>\n<div>Be relevant to the search<\/div>\n<\/li>\n<li>\n<div>Be compassionate to your user<\/div>\n<\/li>\n<li>\n<div>Focus on answering FAQs<\/div>\n<\/li>\n<li>\n<div>Design your listing to be irresistible<\/div>\n<\/li>\n<li>\n<div>Have a professionally designed site<\/div>\n<\/li>\n<li>\n<div>Clean up your technical SEO<\/div>\n<\/li>\n<li>\n<div>Improve information architecture<\/div>\n<\/li>\n<li>\n<div><a href=\"https:\/\/www.nettl.com\/uk\/ecommerce-online-trust-cheatsheet\/\">Build trust and credibility<\/a><\/div>\n<\/li>\n<li>\n<div>Work on your GMB listing<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It\u2019s an ongoing project<\/h2>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/seo\">Search Engine Optimisation<\/a> is an ongoing project. You have to stay on top of it for a chance to be on top of it.<br \/>\nGoogle changes all the time (nine updates a day, to be precise) so it\u2019s an ongoing challenge to stay as relevant as possible.<\/p>\n<p>You could do that yourself.<br \/>\nOr you could speak to a <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">local SEO expert<\/a>.<br \/>\nGet started by <a href=\"https:\/\/www.nettl.com\/uk\/getaudit\">requesting a free audit<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-29  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-fc1f6b0afa4012ca4c9bc2141d915988\">\n.avia-image-container.av-h2771v5-fc1f6b0afa4012ca4c9bc2141d915988 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-fc1f6b0afa4012ca4c9bc2141d915988 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-fc1f6b0afa4012ca4c9bc2141d915988 av-styling- avia-align-  avia-builder-el-31  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37335 avia-img-lazy-loading-not-37335 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900.jpg.webp\" alt='birds eye view of dog in green coat' title='dog-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dog-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/dog-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-32  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-37230'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like any 21 year old, Google\u2019s appearance has changed somewhat in recent years. When it comes to being found online, what does the new layout hold for your business? <\/p>\n","protected":false},"author":234,"featured_media":37336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[16,647],"tags":[],"class_list":["post-37230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/37230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=37230"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/37230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/37336"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=37230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=37230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=37230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}