{"id":37799,"date":"2020-04-17T15:11:18","date_gmt":"2020-04-17T14:11:18","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=37799"},"modified":"2021-03-25T16:24:21","modified_gmt":"2021-03-25T16:24:21","slug":"dontstop","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/dontstop\/","title":{"rendered":"Don&#8217;t stop"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-8d7b70f3d27d7136af247e8adac25c17\">\n.avia-section.av-m6p6uk1-8d7b70f3d27d7136af247e8adac25c17{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/running-background.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-8d7b70f3d27d7136af247e8adac25c17 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37809 avia-img-lazy-loading-not-37809 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dontstop-logo.png.webp\" alt=\"-\" title=\"dontstop-logo\" height=\"450\" width=\"450\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dontstop-logo.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dontstop-logo-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dontstop-logo-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dontstop-logo-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/dontstop-logo-180x180.png.webp 180w\" sizes=\"(max-width: 450px) 100vw, 450px\" 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class='av_font_icon av-jll44fl-c55fbe286dba96cecb606526f85452d2 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#dontstop'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='dontstop'  class='avia-section av-2qwy3ht-d373a6681d29e4d843f2eb89c0f1ef8b main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-37799'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Don&#8217;t stop<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Have you ever run long distance before?<\/h2>\n<p>Like a half marathon, marathon or triathlon? <a href=\"https:\/\/www.racingtheplanet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 4 deserts?<\/a> (Kidding, that narrows our audience down a little too much). But if you\u2019ve ever done some kind of endurance event you\u2019ll know that it\u2019s a journey through physical and emotional ups and downs.<\/p>\n<p>There are times when it\u2019s so hard you want to give up. Little voices will say you must be crazy to continue. <a href=\"https:\/\/www.nettl.com\/uk\/mixtape\/\" target=\"_blank\" rel=\"noopener noreferrer\">Music can help you<\/a> but each step is challenging. There\u2019s a long way to go, but you can&#8217;t let yourself look too far ahead, it\u2019s too daunting. Instead you lazer-in on the next milestone. And the next. And the next.<\/p>\n<p>You try to avoid stopping if possible. You can slow down, but don\u2019t stop. Because if you stop, it\u2019s hard to get going again. And as you feel a new kind of pain in your hip, \u2018Oh, hello, that\u2019s new\u2019, you realise you\u2019ll never regain the same pace as before.<\/p>\n<p>As businesses, we\u2019re in an endurance event if we want to keep going.<br \/>\nMarketing is hard right now. But it doesn&#8217;t mean you should stop.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Let\u2019s look at the logic<\/h2>\n<p>It&#8217;s a natural reaction amidst uncertainty to cut back. It\u2019s logical, right?<\/p>\n<p>But right now there\u2019s a situation where:<\/p>\n<ul>\n<li>More people are at home, bored, than ever<\/li>\n<li>More people have more time than before<\/li>\n<li>And more appetite for content.<\/li>\n<\/ul>\n<p>A third more TV and video is being consumed, record numbers are listening to radio, unprecedented levels of online searches are taking place. Every. Second.<\/p>\n<p>Yet advertisers are cutting spend.<br \/>\n<strong>How\u2019s that for logical?<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-527785c9e8cf361115ebaff3bc4c4f40\">\n.avia-image-container.av-h2771v5-527785c9e8cf361115ebaff3bc4c4f40 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-527785c9e8cf361115ebaff3bc4c4f40 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-527785c9e8cf361115ebaff3bc4c4f40 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37810 avia-img-lazy-loading-not-37810 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical.jpg.webp\" alt='Skeptical woman with glasses' title='skeptical'  height=\"602\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical-300x201.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical-80x54.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical-768x514.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical-705x472.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical-837x560.jpg.webp 837w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/skeptical-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical-300x201.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical-80x54.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical-768x514.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical-705x472.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical-837x560.jpg 837w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/skeptical-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Invisibility is not the superpower you need right now<\/h2>\n<p>When faced with these facts, it\u2019s understandable to think perhaps \u2018invisible mode&#8217; is not a smart option right now. It does make you wonder whether the question is \u2018Can you afford to continue marketing?\u2019 Or rather \u2018Can you afford not to?&#8217;<\/p>\n<p>A recent article published in the Sunday Times studied marketing spend in times of recession. It claims that brands who cut marketing entirely take a longer time to recover than those who maintained visibility.<\/p>\n<p>Reducing your SEO and content marketing efforts could significantly <a href=\"https:\/\/searchengineland.com\/reducing-digital-marketing-due-to-covid-19-read-this-first-331310\" target=\"_blank\" rel=\"noopener noreferrer\">risk the chances of your rankings making a full recovery<\/a>, even when the economy has shown improvement.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-42a4da7e52bfea1082c8dab87aa18438\">\n.avia-image-container.av-h2771v5-42a4da7e52bfea1082c8dab87aa18438 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-42a4da7e52bfea1082c8dab87aa18438 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-42a4da7e52bfea1082c8dab87aa18438 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37805 avia-img-lazy-loading-not-37805 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900.jpg.webp\" alt=\"-\" title=\"see-no-monkey-900\" height=\"599\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900-768x511.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900-705x469.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900-841x560.jpg.webp 841w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/see-no-monkey-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900-768x511.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900-705x469.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900-841x560.jpg 841w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/see-no-monkey-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Don&#8217;t take that tone with me<\/h2>\n<p>It\u2019s soooo devastatingly important to adapt your content and message right now so as not come across tone-deaf or insensitive. Is that obvious? You\u2019d think so. But you\u2019d be surprised at some of the big brands getting it so wrong.<\/p>\n<p>This is not just about tone of voice. It\u2019s about putting yourself in your customers slippers. &#8216;How would you feel if you received this right now? Is it adding value?\u2019 If you can confidently say yes this is relevant and could be helpful, then it\u2019s a good start.<\/p>\n<p>But to answer that question, you need to understand what\u2019s changed. <strong>Hint: Everything has changed.<\/strong> So what are the new needs, motivations and concerns? How can you solve a problem or simply make someone feel better about their day? No one wants to be sold to. What can you do to serve?<\/p>\n<p>&#8220;The best marketing helps people first, and earns their business as a result.\u201d ~ <a href=\"https:\/\/sparktoro.com\/blog\/marketing-right-now-is-hard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rand Fishkin<\/a><\/p>\n<p>Show your human side. If a friend or family member was going through a tough time, you probably wouldn\u2019t talk or act in the same way. You\u2019d be sensitive to their feelings. That pretty much sums up how you need to be now. You can be present. You don\u2019t have to mention the virus each time. But you do need to be sensitive to the situation at all times.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-92d9eda2f4802682bab6b9c615c77fae\">\n.avia-image-container.av-h2771v5-92d9eda2f4802682bab6b9c615c77fae img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-92d9eda2f4802682bab6b9c615c77fae .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-92d9eda2f4802682bab6b9c615c77fae av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37806 avia-img-lazy-loading-not-37806 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900.jpg.webp\" alt=\"-\" title=\"ipad-dude-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/ipad-dude-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/ipad-dude-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Invest now for the future<\/h2>\n<p>Despite an expectation marketing budgets will decrease, <a href=\"https:\/\/www.linkedin.com\/pulse\/why-leaders-moving-media-dollars-seo-now-seth-besmertnik\/\" target=\"_blank\" rel=\"noopener noreferrer\">63% of marketers are investing more in SEO<\/a>.<br \/>\n<em>Why?<\/em><br \/>\n<strong>Because 20 billion searches are happening every day.<\/strong><\/p>\n<p>More people are searching, more people are browsing, more people are buying online.<br \/>\nWhat else is there to do? Even after binge watching Tiger King on Netflix, people are hitting Google, thirsty for more. (Tiger King searches are up 2100% in the last 14 days)<\/p>\n<p>So organic search is a key area to focus on right now. And even if search volume has fallen for your key phrases, now is the time to double down on your content.<br \/>\n&#8220;White water rafting and whisky tasting Scotland\u201d not hitting the usual monthly heights?<br \/>\nDitch the ad raft and get on the content train.<\/p>\n<p>Results show that companies who can afford to invest in <a href=\"https:\/\/www.nettl.com\/uk\/seo\">SEO<\/a> now will reap the rewards once the traffic returns. The ones that stop may never recover the same rankings. Request a <a href=\"https:\/\/www.nettl.com\/uk\/getaudit\/\">free audit<\/a> or get a call back from your <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">local Nettl studio<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-28  el_after_av_textblock  el_before_av_hr '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-29  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a\">\n.avia-image-container.av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-50b89e5d276d7b7e03c2532b7de4147a av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37807 avia-img-lazy-loading-not-37807 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900.jpg.webp\" alt='Add video to your website' title='vlogger-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/vlogger-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/vlogger-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-31  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-37799'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t stop. Invisibility is not the superpower you need right now. But perhaps sensitivity is.<\/p>\n","protected":false},"author":234,"featured_media":37804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-37799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/37799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=37799"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/37799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/37804"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=37799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=37799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=37799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}