{"id":39155,"date":"2020-06-10T14:38:18","date_gmt":"2020-06-10T13:38:18","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=39155"},"modified":"2021-03-25T16:24:20","modified_gmt":"2021-03-25T16:24:20","slug":"outsourcing-web-design-to-grow-your-design-business","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/outsourcing-web-design-to-grow-your-design-business\/","title":{"rendered":"Can outsourcing web design grow your graphics business?"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-39155'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-cf4cafa4c3d52b7344aeab8e909bb9e0\">\n.flex_column.av-28z32gh-cf4cafa4c3d52b7344aeab8e909bb9e0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 50px 0px 50px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-cf4cafa4c3d52b7344aeab8e909bb9e0 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Can Outsourcing Website Design Grow Your Graphics Business?<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-59b617965e30382085a6eff21923601d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In this article, we&#8217;re going to compare the benefits and drawbacks to creative business owners of outsourcing web design to an external developer. Let\u2019s be clear, I am not a web designer or the owner of a creative company <em>(I did a degree in languages and somehow ended up in the graphic-arts industry).<\/em> But I have met and worked with 300+ graphic designers over the past few years and one of the dilemmas that often comes up<em> (apart from whether you put the milk in before or after the hot water when making a cup of coffee)<\/em> is, <\/span><b>\u201cShould I, or should I not, outsource my website design?\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Growing a creative business often means relying more and more on being able to offer website design. Even before Covid-19, clients were prioritising their digital spend over more traditional ways of marketing their business. <em><strong>According to <\/strong><\/em><\/span><em><strong><a href=\"https:\/\/www.webfx.com\/blog\/web-design\/website-statistics-2020\/\" target=\"_blank\" rel=\"noopener\">Web FX<\/a>, 73% of companies allocate marketing budgets to ensure that the way their brand is presented online differentiates it from competitors.\u00a0<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Now though, accelerated because of Covid-19, clients are focusing on their online presence above all else. If we take a look at Nettl\u2019s company-owned graphic-arts studios across the UK and Ireland, 44% of current in-bound revenue, from the past 9 weeks*, is attributed to website design. And an additional 17.2% on income generated from website sales, like SEO. So 60% of the workflow comes from digital lead services. At a time when core products, like print, plummeted. Digital services continued and grew in strength.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39316 \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-300x300.png.webp\" alt=\"-\" width=\"442\" height=\"442\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-1030x1028.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-768x766.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-180x180.png.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-1500x1497.png.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-705x705.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown-561x560.png.webp 561w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/product-mix-breakdown.png.webp 1507w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-300x300.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-1030x1028.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-768x766.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-180x180.png 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-1500x1497.png 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-705x705.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown-561x560.png 561w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/product-mix-breakdown.png 1507w&quot;}\" \/><\/p>\n<p><span style=\"font-weight: 400;\">*Period of 1st April 2020 to 31st May 2020<\/span><\/p>\n<p><em><strong>This means that even businesses with some in-house web capabilities may reach capacity quickly. What do they do? Stall the client or outsource to keep a deadline? And what\u2019s the best way to do it? Insourcing or outsourcing?<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Together let\u2019s explore the main advantages and disadvantages of keeping website design in-house versus sending it out to an external developer. Every business is different and what works for one might not work for another. But one thing is clear. Businesses need to be as smart and as profitable as possible when offering a product that is growing in demand.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-59b617965e30382085a6eff21923601d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>First, we\u2019ll look at the pros of outsourcing web design.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39290 \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/outsourcing-web-300x169.jpg.webp\" alt=\"-\" width=\"531\" height=\"300\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/outsourcing-web-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/outsourcing-web-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/outsourcing-web.jpg.webp 700w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/outsourcing-web-300x169.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/outsourcing-web-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/outsourcing-web-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/outsourcing-web.jpg 700w&quot;}\" \/><\/p>\n<h2>5 Reasons to give outsourcing web design a go<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<p><b>1. Time-saver<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a nice feeling to be able to delegate a task to someone else, especially when that task is something that you physically can\u2019t do yourself. And, hey presto! In passing on a project, you have time to focus on something that you can do. Maybe that\u2019s something that will bring in revenue, like sales calls or coming up with a new marketing strategy.<\/span><\/p>\n<p><b>2. Quids-in\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consider the cost of hiring a full-time, in-house developer against that of outsourcing work that may only take a few days or even hours. Many freelancers charge an hourly rate which leaves business owners confident that they aren\u2019t compromising on quality of work whilst keeping costs down.<\/span><\/p>\n<p><b>3. Yes means yes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve all been asked to do something by a client that makes us pull the worried emoji face. But what would the impact be to your business if you said no? The client might go to a competitor who nods excitedly with the look of the star eyed emoji face. And then bye bye client, Mrs. Competitor scoops up all their work and the client may never return. Having the ability to outsource a project to a third party means small businesses can say yes to projects that they don\u2019t have the skills to do themselves and, most importantly, keep the client.\u00a0<\/span><\/p>\n<p><b>4. Lots of fish in the sea<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no such thing as \u2018one web project fits all\u2019. Business owners have the pick of the bunch when it comes to outsourcing. And that means that even if the client has asked for something very niche or specific, there\u2019s bound to be a specialist that can help. And showcasing a portfolio filled with a wide range of projects certainly looks good. <em>Cha-ching.<\/em><\/span><\/p>\n<p><b>5. Keeping it fresh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If I had 50p for every time I\u2019ve heard a designer say <em>\u201cI need some inspiration\u201d<\/em>, I\u2019d have one fat piggy bank. Outsourcing projects can be a way to bring in different perspectives and collaborate with a variety of creative minds. Maybe that developer in Leeds will have a better design concept than you? <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb6isdr2-e6e995cea05f6d2f01596e716cdfc227\">\n#top .hr.hr-invisible.av-kb6isdr2-e6e995cea05f6d2f01596e716cdfc227{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-kb6isdr2-e6e995cea05f6d2f01596e716cdfc227 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Now let\u2019s balance out the above with some cons.<\/span><\/p>\n<p><em>But before we move onto the first one, let\u2019s follow this developer from Leeds.<\/em><\/p>\n<p><em><strong>In passing him the client\u2019s project, you\u2019re more likely to exclude yourself the opportunity of strengthening the client relationship. There are less opportunities to up-sell, cross-sell and find out what makes your client tick. And what he needs &#8211; that could be hidden deep down within his psyche and will only reveal itself after 3 Zoom calls about various types of a booking form. So, will your client be more or less likely to ask for marketing advice if you have fewer touch points than you could?<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39291 \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/web-design-300x169.jpg.webp\" alt=\"-\" width=\"497\" height=\"280\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/web-design-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/web-design-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/web-design.jpg.webp 700w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/web-design-300x169.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/web-design-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/web-design-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/web-design.jpg 700w&quot;}\" \/><\/h2>\n<h2>5 Reasons in-house web design works<\/h2>\n<p><b><i>This brings us onto the idea of opportunity within client relationship management. Is that outsourced when we outsource a project? Keep that in mind when reading the following cons;<\/i><\/b><\/p>\n<p><b>1. Scalability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although it may be more cost effective to outsource projects here and there, not having the skills in-house means that third party developers are able to demand what they want, when they want. Say you outsource a 250 product ecommerce site in February and get charged \u00a33,500. You liked the result and chose the same girl to do the next one. Same spec, same number of products. But hang on, what\u2019s this? An invoice for \u00a34,500. Why? The answer is simple. Because she can. You don\u2019t employ her, she can charge what she likes, when she likes. This makes it hard for small businesses to grow, forecast and budget.\u00a0\u00a0<\/span><\/p>\n<p><b>2. Being held to ransom<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A bit like the above, because the creative relationship is outsourced, it can disappear at any time. Rather than up-skilling a team and keeping the knowledge in-house, an external developer monopolises all knowledge relating to a website project. They are the link between a project happening, and not happening. Say then the developer goes on a last minute holiday to Bali. You can\u2019t get hold of him and your client is demanding answers from you. The link in the chain of putting your client\u2019s website live is broken. And you\u2019ll get the blame.\u00a0<\/span><\/p>\n<p><b>3. Geek speak vs. client brief<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Where I work, at Nettl, we have a team of in-house Geeks who help our network of graphic-arts businesses to sell and offer websites. It\u2019s important to stress that our Geeks like being called Geeks<em> (it\u2019s cool, don\u2019t you know?)<\/em> but they\u2019d be the first to admit that they are developer first, designer second. I\u2019ve met hundreds of designers who have passed a beautiful photoshop mock-up to a developer, only for the website to return looking, and feeling, completely different. And although the website works incredibly well, the client brief has been diluted making it hard for the small business owner to maintain creative control.\u00a0<\/span><\/p>\n<p><b>4. Here\u2019s looking at you, kid<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Picture this. The high-end, high-fee charging developer that you outsourced your latest website projects to is actually a kid working in his pants in his bedroom. Oh. That didn\u2019t come across during the consultation process. Will they be able to hold themselves accountable if something goes wrong?<\/span><\/p>\n<p><b>5. Time is money<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We looked at time as an advantage of outsourcing website development but it can also be a negative factor. If you do the work yourself or if you have an internal employee who can whizz through any client changes, great. But if not, and a client thinks adding WooBookings should only take 10 minutes, and you can\u2019t get through to your developer, what do you do? <\/span><span style=\"font-weight: 400;\">Stress eat? <em>I would&#8230;<\/em><\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">So there you have it. 5 pros and cons of outsourcing website design when looking to grow a small business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We mentioned earlier about the possibility of opportunities being lost when we outsource a website project. Do we lose more of the client than we otherwise would? And therefore, do we lose some of the investment that we\u2019ve worked so hard to gain in starting a client relationship?<\/span><\/p>\n<p><b><i>Regardless of the journey you take within your own organisation, insourcing or outsourcing, the principal factor to consider is this idea of investment.\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Are you looking to invest in someone else or within your own team? And what sacrifices are to be made as a result?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s finish on this. If you are looking to grow, being able to offer website design in some shape or form is one of the best investments you can make right now.<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em><strong>I hope you found this article useful. The Nettl Method helps businesses like graphic designers, printers and marketing professionals to offer websites by either using their existing in-house team, who we help to up-skill, or by outsourcing the entire project to one of our Geeks. <\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><strong>If you would like more information about how this works, please feel free to connect with us on <a href=\"https:\/\/www.linkedin.com\/in\/lindsey-boyes-28877b55\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and we\u2019ll show you the ropes. <\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-39155'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>In this article we put our own spin on the age old adage &#8216;to be or not to be&#8217;. We ask &#8216;to outsource or not to outsource&#8217;, addressing the pros and cons of outsourcing web design head on.<\/p>\n","protected":false},"author":261,"featured_media":39261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[16],"tags":[625,623,550],"class_list":["post-39155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-growing-design-business","tag-outsourcing-web-design","tag-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/39155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=39155"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/39155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/39261"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=39155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=39155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=39155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}