{"id":39541,"date":"2020-06-17T09:24:47","date_gmt":"2020-06-17T08:24:47","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=39541"},"modified":"2021-03-25T16:24:19","modified_gmt":"2021-03-25T16:24:19","slug":"flywheel","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/flywheel\/","title":{"rendered":"Flywheel"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-e53f56184ac5b7103b45eabbc57ea1bc\">\n.avia-section.av-m6p6uk1-e53f56184ac5b7103b45eabbc57ea1bc{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-bknd-dark-1920.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-e53f56184ac5b7103b45eabbc57ea1bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39564 avia-img-lazy-loading-not-39564 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-logo.png.webp\" alt='flywheel effect logo' title='flywheel-logo'  height=\"400\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-logo.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-logo-300x200.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-logo-80x53.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-logo-272x182.png.webp 272w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-logo.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-logo.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-logo-300x200.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-logo-80x53.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-logo-272x182.png 272w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-9071cd472f4e95acdc4eafba0fd9e704\">\n.av_font_icon.av-jll44fl-9071cd472f4e95acdc4eafba0fd9e704{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-9071cd472f4e95acdc4eafba0fd9e704 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-9071cd472f4e95acdc4eafba0fd9e704 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#flywheel'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='flywheel'  class='avia-section av-2qwy3ht-b1899b7ced35ab0d62f58ca2cee9a932 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-39541'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>The flywheel effect<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 5 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A rewarding workout<\/h2>\n<p>You may have found yourself exercising more over the last 12 weeks.<\/p>\n<p>Or maybe not. We\u2019re not here to judge. Perhaps you\u2019ve just ordered the leg warmers. And that\u2019s ok. Or you\u2019ve at least Googled about some kind of exercise. That\u2019s a workout, right?<\/p>\n<p>Maybe on your daily fitness search, you\u2019ve stumbled across something called \u2018Afterburn effect\u2019?<\/p>\n<p>A phenomenon where you go on to burn extra calories, as a result of your exercise, long after you\u2019ve finished exercising.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-c1dd6e527b0230192429fed77449628f\">\n.avia-image-container.av-h2771v5-c1dd6e527b0230192429fed77449628f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-c1dd6e527b0230192429fed77449628f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-c1dd6e527b0230192429fed77449628f av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39586 avia-img-lazy-loading-not-39586 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/leg-warmer-green-900-1.jpg.webp\" alt=\"-\" title=\"leg-warmer-green-900\" height=\"506\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/leg-warmer-green-900-1.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/leg-warmer-green-900-1-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/leg-warmer-green-900-1-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/leg-warmer-green-900-1-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/leg-warmer-green-900-1-705x396.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/leg-warmer-green-900-1.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/leg-warmer-green-900-1.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/leg-warmer-green-900-1-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/leg-warmer-green-900-1-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/leg-warmer-green-900-1-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/leg-warmer-green-900-1-705x396.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wouldn\u2019t it be great if marketing did that too?<\/h2>\n<p>All too often, we get out of marketing what we put in. We identify an audience, do some activity, promote the message, and harvest the results. But it&#8217;s at least the same effort every time. For more or less identical reward each time.<\/p>\n<p>Most forms of marketing are often ephemeral and short-lived. Ads come and go, their attention-grabbing ability fading in and out like the music on an ice-cream van. There\u2019s no longevity. No recurring reward.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-39d1c12d5bd3706236fef5e9f0f5c946\">\n.avia-image-container.av-h2771v5-39d1c12d5bd3706236fef5e9f0f5c946 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-39d1c12d5bd3706236fef5e9f0f5c946 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-39d1c12d5bd3706236fef5e9f0f5c946 av-styling- avia-align-  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39612 avia-img-lazy-loading-not-39612 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900.jpg.webp\" alt='Ice cream van parked on countryside road' title='ice-cream-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/ice-cream-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/ice-cream-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We\u2019re like lead farmers planting new crops every time for each new harvest. Wouldn\u2019t it be nice if the same seeds we sowed delivered bountiful crops month on month, and even grew new plants that did the same?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-403aa90febdc1eed5d0c5026b05dd4c8\">\n.avia-image-container.av-h2771v5-403aa90febdc1eed5d0c5026b05dd4c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-403aa90febdc1eed5d0c5026b05dd4c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-403aa90febdc1eed5d0c5026b05dd4c8 av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39573 avia-img-lazy-loading-not-39573 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900.jpg.webp\" alt=\"-\" title=\"strawberry-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/strawberry-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/strawberry-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Be more strawberry<\/h2>\n<p>Maybe a strawberry plant is something we can look up to while looking down at.<\/p>\n<p>A strawberry field can be picked clean only to come back within weeks. And these perennials last anywhere between 2 and 5 years.<\/p>\n<p>Perhaps we need to be thinking less potato and more golden goose.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-fed1c27f6f02da37a0da9cf3ad472be9\">\n.avia-image-container.av-h2771v5-fed1c27f6f02da37a0da9cf3ad472be9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-fed1c27f6f02da37a0da9cf3ad472be9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-fed1c27f6f02da37a0da9cf3ad472be9 av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39574 avia-img-lazy-loading-not-39574 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900.jpg.webp\" alt=\"-\" title=\"einstein-900\" height=\"601\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900-839x560.jpg.webp 839w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/einstein-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900-839x560.jpg 839w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/einstein-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Compound interest<\/h2>\n<p>Over a green tea, Albert Einstein once told us that &#8220;Compound interest is the 8th wonder of the world. He who understands it, earns it; he who doesn&#8217;t, pays it.\u201d<\/p>\n<p>Compound interest is interest earned on interest. So if you borrow $1000 and get charged $50 for interest, the following year you\u2019re paying interest on $1050 ($1000 + $50). The interest amount gets added to the original loan.<\/p>\n<p>On the opposite side of the coin, that loan is an investment. You\u2019re making money on the $1000 you invested. The next year, you\u2019re making money on $1050. And so on.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5823ba7579da754e965ae650cd990ef2\">\n.avia-image-container.av-h2771v5-5823ba7579da754e965ae650cd990ef2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5823ba7579da754e965ae650cd990ef2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5823ba7579da754e965ae650cd990ef2 av-styling- avia-align-  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39590 avia-img-lazy-loading-not-39590 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900.jpg.webp\" alt=\"-\" title=\"chalkboard-900\" height=\"596\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900-300x199.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900-768x509.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900-705x467.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/chalkboard-900-846x560.jpg.webp 846w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900-300x199.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900-768x509.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900-705x467.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/chalkboard-900-846x560.jpg 846w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wouldn\u2019t it be great if marketing did that too?<\/h2>\n<p>Wait, is there an echo in here?<\/p>\n<p>Yep. One piece of content, one single investment of effort, has the potential to deliver more and more value over time. Like the aforementioned golden goose, only this loosey-goosey gives you one egg the first month, two the second, four in the third.<\/p>\n<p>That\u2019s because, like compound interest, the gains from yesterday help attract tomorrows gains. The site benefits from more visitors, who share the content, which then gets more attention, often leading to more links, which improves rankings, and so attracts more visitors, who share the content\u2026 And round and round we go.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-963f8abbfa1118d3650545b29b76096d\">\n.avia-image-container.av-h2771v5-963f8abbfa1118d3650545b29b76096d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-963f8abbfa1118d3650545b29b76096d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-963f8abbfa1118d3650545b29b76096d av-styling- avia-align-  avia-builder-el-35  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39575 avia-img-lazy-loading-not-39575 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900.jpg.webp\" alt=\"-\" title=\"idea-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It\u2019s a little like that fitness afterburn effect, only even better. Imagine burning calories each month for an exercise you once did last year. Recurring afterburn!<\/p>\n<p>Ask any clucker though and they\u2019ll say this laying eggs crack ain\u2019t easy. And what we\u2019ve described above is no walk in the park. It\u2019s hard to start and needs some <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">green-fingered SEO<\/a> to maximise visibility. But once optimised, it works a bit like a flywheel.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e5636e5c0483e1ff567a6c07b7e77a42\">\n.avia-image-container.av-h2771v5-e5636e5c0483e1ff567a6c07b7e77a42 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e5636e5c0483e1ff567a6c07b7e77a42 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e5636e5c0483e1ff567a6c07b7e77a42 av-styling- avia-align-  avia-builder-el-39  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39584 avia-img-lazy-loading-not-39584 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-900.jpg.webp\" alt=\"-\" title=\"flywheel-900\" height=\"554\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-900-300x185.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-900-80x49.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-900-768x473.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/flywheel-900-705x434.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-900-300x185.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-900-80x49.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-900-768x473.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/flywheel-900-705x434.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is a flywheel, tho?<\/h2>\n<p>Lets put our engineering hats on for a sec. In really simple terms, a flywheel works like this\u2026 Energy goes into the flywheel and makes it start to turn. Once it gets going, it spins faster and faster, storing energy in its spins. In a real mechanical flywheel, you could then reuse that energy.<\/p>\n<p>So a flywheel effect is about using the energy already generated, to drive more growth.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-cc6d08409f1aa6ab1987de5fcc9e7f9c\">\n.avia-image-container.av-h2771v5-cc6d08409f1aa6ab1987de5fcc9e7f9c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-cc6d08409f1aa6ab1987de5fcc9e7f9c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-cc6d08409f1aa6ab1987de5fcc9e7f9c av-styling- avia-align-  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39578 avia-img-lazy-loading-not-39578 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1.jpg.webp\" alt='amazon virtuous cycle flywheel' title='amazon-flywheel'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1.jpg.webp 1920w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-1030x579.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-1536x864.jpg.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-1500x844.jpg.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-705x397.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/amazon-flywheel-1-996x560.jpg.webp 996w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1.jpg 1920w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-1030x579.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-1536x864.jpg 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-1500x844.jpg 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-705x397.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-flywheel-1-996x560.jpg 996w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Amazon flywheel<\/h2>\n<p>Amazon used a flywheel model to strategise their growth. Coined &#8216;The Virtuous Cycle&#8217; It focused on providing a large selection of goods online, delivering great customer service, which leads to more traffic, which attracted more sellers to the platform, offering a quality selection, and so on.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-46  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-962ca5e71c22b8d9ca46f4e588d5e4a1\">\n.avia-image-container.av-h2771v5-962ca5e71c22b8d9ca46f4e588d5e4a1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-962ca5e71c22b8d9ca46f4e588d5e4a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-962ca5e71c22b8d9ca46f4e588d5e4a1 av-styling- avia-align-  avia-builder-el-47  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39576 avia-img-lazy-loading-not-39576 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900.jpg.webp\" alt='rolling snow' title='snowball-900'  height=\"596\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900-300x199.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900-768x509.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900-705x467.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/snowball-900-846x560.jpg.webp 846w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900-300x199.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900-768x509.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900-705x467.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/snowball-900-846x560.jpg 846w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-48  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A bit like a snowball effect then?<\/h2>\n<p>A bit, yeah. A snowball effect is where a ball of snow increases in size as it rolls along. The extra snow it picks up each time helps it to add even more snow and build ever-increasing momentum.<\/p>\n<p>Like flywheels, snowballs can take some time to get started too, but once a bit of size and shape is there, growth seems to get a bit easier.<\/p>\n<p>Flywheels do outperform snowballs in milder conditions though. OK, that\u2019s just a bad joke. But there might actually be some truth to the snowball effect only working in perfect conditions. The flywheel creates its environment. Plus snowballs are slow. And the bigger they get, the harder they are to move. Unless they&#8217;re rolling downhill. But no hill lasts forever. So no, let&#8217;s stick to the flywheel.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-50  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A content marketing flywheel<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-d303e75eb55deda01a7b4151d38225f5\">\n.avia-image-container.av-h2771v5-d303e75eb55deda01a7b4151d38225f5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-d303e75eb55deda01a7b4151d38225f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-d303e75eb55deda01a7b4151d38225f5 av-styling- avia-align-  avia-builder-el-53  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39579 avia-img-lazy-loading-not-39579 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel.jpg.webp\" alt='nettl content marketing flywheel' title='content-flywheel'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel.jpg.webp 1920w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-1030x579.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-1536x864.jpg.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-1500x844.jpg.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-705x397.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-996x560.jpg.webp 996w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel.jpg 1920w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-1030x579.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-1536x864.jpg 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-1500x844.jpg 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-705x397.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-996x560.jpg 996w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Google loves fresh new content and people do too. As long as it\u2019s worth their time. Not all content is created equal. Quality content is new, unique, useful, well presented, and customer-focused.<\/p>\n<p>If you\u2019ve been successful building a content marketing flywheel then every new piece of quality content will take the same (or ideally less) effort. However, the reward will naturally become higher each time, as a result of the flywheel powering amplification.<\/p>\n<p>You\u2019re using the energy created from the already spinning flywheel, to feed attention back towards your site. Each new post you create benefits from the foundations laid by your previous work. Every previous connection opens the door to new connections.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-56  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Organic growth<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-0b1b860bcf70304ba57eb657cb1cc3ec\">\n.avia-image-container.av-h2771v5-0b1b860bcf70304ba57eb657cb1cc3ec img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-0b1b860bcf70304ba57eb657cb1cc3ec .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-0b1b860bcf70304ba57eb657cb1cc3ec av-styling- avia-align-  avia-builder-el-59  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-39585 avia-img-lazy-loading-not-39585 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900.jpg.webp\" alt=\"-\" title=\"green-car-paint-green-900\" height=\"599\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900-768x511.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900-705x469.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900-841x560.jpg.webp 841w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/green-car-paint-green-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900-768x511.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900-705x469.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900-841x560.jpg 841w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/green-car-paint-green-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-60  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A local car body shop expert creates some content on YouTube. She amplifies the video on social and maybe a few followers share the links. She gets a thousand or so views, a hundred likes and a handful of subscribers.<\/p>\n<p>The next video gets shown to more people. She receives some engagement and is encouraged to do some more videos on the same topic. These get more attention and she\u2019s able to use the videos to build her reputation and start driving enquiries to her business.<\/p>\n<p>The next time she posts content it reaches a lot more people, and the amplification compound effect continues.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-62  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3151f1c2678a2699e88b9178423fab5a\">\n.avia-image-container.av-h2771v5-3151f1c2678a2699e88b9178423fab5a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3151f1c2678a2699e88b9178423fab5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3151f1c2678a2699e88b9178423fab5a av-styling- avia-align-  avia-builder-el-63  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39577 avia-img-lazy-loading-not-39577 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/removals-900.jpg.webp\" alt='yellow pickup with items in trunk' title='removals-900'  height=\"505\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/removals-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/removals-900-300x168.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/removals-900-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/removals-900-768x431.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/removals-900-705x396.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/removals-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/removals-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/removals-900-300x168.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/removals-900-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/removals-900-768x431.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/removals-900-705x396.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-64  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A removals firm creates a really good guide to moving house. Posted on their social media this is quickly picked up by other companies in the property industry and shared. The article attracts links on related industry websites and discussion forums.<\/p>\n<p>Brand awareness increases, rankings improve for all key search phrases, more visitors arrive and the company feels it might be worth adding some more helpful guides to the website. Each time this happens, it builds trust, earns links, and increases brand awareness.<\/p>\n<p>Enquiries are given a boost as that visitor, or someone they know, begins looking for someone to help them move house.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-66  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-0fe52b8db3d91aa6220d806e05794c26\">\n.avia-image-container.av-h2771v5-0fe52b8db3d91aa6220d806e05794c26 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-0fe52b8db3d91aa6220d806e05794c26 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-0fe52b8db3d91aa6220d806e05794c26 av-styling- avia-align-  avia-builder-el-67  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-36969 avia-img-lazy-loading-not-36969 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900.jpg.webp\" alt=\"-\" title=\"waving-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/03\/waving-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/waving-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-68  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>What other marketing efforts can you think of that deliver on the same principles?<br \/>\nReferral marketing perhaps?<\/p>\n<p>We\u2019d love to hear your thoughts. And with a global network of local marketers, we have a few of our own we\u2019d be happy to share with you. Book a <a href=\"https:\/\/www.nettl.com\/uk\/contact\/\">video call or call back<\/a> with your local Nettl if you\u2019d like to get started.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-70  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-71  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-72  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-39541'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>What if we told you there was a breed of marketing that earned a kind of compound interest on your efforts? A strategy that\u2019s less about sowing seeds and more about hatching the golden goose.<\/p>\n","protected":false},"author":234,"featured_media":39592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-39541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/39541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=39541"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/39541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/39592"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=39541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=39541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=39541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}