{"id":39975,"date":"2020-07-06T11:47:54","date_gmt":"2020-07-06T10:47:54","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=39975"},"modified":"2021-03-25T16:24:19","modified_gmt":"2021-03-25T16:24:19","slug":"digital-marketing-pandemic","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/digital-marketing-pandemic\/","title":{"rendered":"4 Marketing Strategies Worth Paying Attention To During a Pandemic"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-39975'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><b>4 Marketing Strategies Worth Paying Attention To During a Pandemic<\/b><\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">How can marketing help you to generate new clients? Is it necessary? And does it warrant you spending your time on it, as a business owner? These are valid questions, and all with the exact same answer. <\/span><b><i>Hell yes! <\/i><\/b><span style=\"font-weight: 400;\">Marketing your business is just as important as taking care of the operations, management and finances of your business. It\u2019s your voice, it\u2019s how you speak to your customers without ever meeting them. This couldn&#8217;t be more prevalent now. Now, more so than ever before, branding and marketing is your customer\u2019s first impression of your business and we all know how important first impressions are from the 2001 Natalia Imbruglia anthem <\/span><b><i>wrong impression.<\/i><\/b><span style=\"font-weight: 400;\">\u00a0Through effective marketing you can give new and potential clients a positive and strong first impression of your product offerings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Nettl, we know, whether it\u2019s through traditional marketing efforts or marketing your business digitally, it&#8217;s vital to the success of your business that you continuously share your message and tell people <em><strong>why you exist<\/strong><\/em>. So, pop on the kettle and have a read through our top 4 digital marketing tips to elevate your business right now. Remember throughout that if you in fact do not want to contend with this and prefer to focus on other areas of your business and lean on your local team of marketing experts, pop a message to your local Nettl team. <em><strong>We love nothing more than deep-diving into our clients&#8217; business purpose and values and come up swimming, with a blended marketing campaign in hand!<\/strong><\/em><\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><b>1. Website Design<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s climate, your website is hands-down the most beneficial marketing tool available to you. What your customers find <em>or do not find<\/em> when they search for your services or brand shapes their perception of your business and brand. In turn, this weighs heavily on their decision-making and purchasing processes. Having an effective, user-friendly website speaks volumes for your brand. According to Stanford<\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.kinesisinc.com\/the-truth-about-web-design\/\" target=\"_blank\" rel=\"noopener\">75% of online users admit to making pre-determined judgements about a brand based on their website design<\/a>. This is increasingly important to take under consideration as according to <\/span><a href=\"https:\/\/www.clickz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clickz.com<\/span><\/a> <a href=\"https:\/\/thenewstack.io\/the-network-impact-of-the-global-covid-19-pandemic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Network Impact of the Global COVID-19 Pandemic \u2013 The New Stack<\/span><\/a><span style=\"font-weight: 400;\"> has drastically increased. Within the first month of lockdown internet traffic increased by 30%. So for Pete\u2019s sake, give your website the TLC that it deserves and don&#8217;t let your customers feel like they are<strong><em> &#8216;chasing waterfalls&#8217;<\/em><\/strong> when navigating your website. <\/span><b><i>Oh yes, this blog will couple at a throwback music set list, just for you!<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The overall design and navigation of your website is crucial to keeping customers engaged and on your site for longer <\/span><i><span style=\"font-weight: 400;\">(leading to sales and returning business). <\/span><\/i><span style=\"font-weight: 400;\">I<\/span><span style=\"font-weight: 400;\">t is also your business\u2019 store front in the cyber world. You wouldn&#8217;t have your office or shop disorganised and cluttered, or shop fascia rusted and falling down, so your website should be no different. It is the epicentre of and gateway to your brand and how customers find out more about you and why you exist as a business. So let&#8217;s use it! Use your website as the marketing machine that it is and keep your customers invested in and informed of your brand offerings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web design not your thing? No problem, <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">give your local Nettl web experts a call<\/a> and we would be delighted to help you on your journey, <i><strong>better together <\/strong>as Jack Johnson might say.<\/i><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39977 alignnone\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-293x300.jpeg.webp\" alt=\"-\" width=\"906\" height=\"928\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-293x300.jpeg.webp 293w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-1005x1030.jpeg.webp 1005w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-78x80.jpeg.webp 78w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-768x787.jpeg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-36x36.jpeg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-688x705.jpeg.webp 688w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_-546x560.jpeg.webp 546w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/weve-launched-nailsone.ie_.jpeg.webp 1039w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-293x300.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-293x300.jpeg 293w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-1005x1030.jpeg 1005w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-78x80.jpeg 78w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-768x787.jpeg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-36x36.jpeg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-688x705.jpeg 688w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_-546x560.jpeg 546w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/weve-launched-nailsone.ie_.jpeg 1039w&quot;}\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The way customers interact with a brand has completely changed in recent years. Traditionally, brand recognition came from radio, television and print ads, however with the inclusion of digital media in our everyday lives, the trend of researching a brand and their product offerings prior to purchase has become increasingly popular. This relatively new habit has escalated due to Covid-19 as consumers have been pushed to shop online. As a result of this, the importance of a business&#8217; website has increased tenfold when it comes to their survival during this pandemic and thereafter. It&#8217;s important to note that many consumers believe that<a href=\"https:\/\/www.pwc.ie\/issues\/covid-19\/preparing-reboot-retail-sector.html\" target=\"_blank\" rel=\"noopener\"> this online shopping trend is here to stay.<\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">So, how can you utilise your website to market your products and services?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, make sure that what you are saying and offering is relevant and up-to-date. If you have had to pivot your business model and your offerings to survive Covid-19 (<\/span><i><span style=\"font-weight: 400;\">well done, by the way!<\/span><\/i><span style=\"font-weight: 400;\">) do a Will.I.Am on it and <strong>&#8216;<\/strong><\/span><b><i><strong>S<\/strong>cream and Shout&#8217;<\/i><\/b><span style=\"font-weight: 400;\"> to inform your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, make sure that it is easy to navigate and it is inviting. Need a hand? Our Nettl teams love to track and improve the experience your users have on your site. If you&#8217;re a web designer look for a UX training course, feel free to check out <a href=\"https:\/\/training.nettl.com\/online-tech-training\/\" target=\"_blank\" rel=\"noopener\">our Nettl academy training courses<\/a>.<\/span><span style=\"font-weight: 400;\"> We don&#8217;t want your customers to become frustrated with your brand before they even get to know it. You may not believe it but<a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"noopener\">\u00a066% of consumers become frustrated and unsatisfied with a brand if their website is difficult to navigate<\/a>. It is a very true reality and a huge barrier to trade if it happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thirdly, market the hell out of yourself on your website. Include reviews, polished images, blog posts, social media posts etc. Think about it as a long term marketing strategy that has the potential to extend your reach and in turn increase your businesses profit. Include links to your external accounts, offer subscriptions to sign up to your email marketing campaigns. Give your customers the opportunity to get to know you better. They have landed on your page for a reason, it\u2019s your job to keep reading on and wanting more.\u00a0<\/span><\/p>\n<p>Your product offering and how you market them will forever remain an integral part of getting more customers, but now that we are living through a pandemic it is more important than ever to audit and improve your customer experience throughout.<\/p>\n<p>If you&#8217;re a marketing or graphic design agency who currently does not offer website services, why not use this time to upskill some of your employees and train them in website design? Offering your customers more and streamlining their marketing practices will help your business to stand out from the crowd and offer a more valuable service to your customers. <a style=\"font-weight: 400;\" href=\"https:\/\/training.nettl.com\/online-tech-training\/\" target=\"_blank\" rel=\"noopener\">Reach out to our academy <\/a><span style=\"font-weight: 400;\">team or browse our training courses. The Performance team would only be too delighted to extend their website building knowledge to you, (<\/span><i><span style=\"font-weight: 400;\">Yes, we love this stuff, it makes us <strong>&#8216;P<\/strong><\/span><\/i><b><i><strong>h<\/strong>arrel Williams Happy&#8217;<\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0when we can help businesses grow)!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So why not use this time to learn something new, and simultaneously increase your annual revenue? If you&#8217;re a design studio, your clients will need to improve their online offering. If you&#8217;re a business owner, you&#8217;ll need to spend time working on the business and how you tell others about it!<\/span><\/p>\n<h2><b>2. SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What is it? Why do I need it? Is it effective? <\/span><i><span style=\"font-weight: 400;\">You better believe it is!<\/span><\/i><span style=\"font-weight: 400;\"> SEO is a long term marketing strategy that places your beautiful website in front of customers who are searching for your product offerings. This digital marketing strategy can be very cost effective as it allows your website and business to be visible on search engines and aids lead generation. It\u2019s important to remember that SEO is a LONG term marketing strategy. You won&#8217;t see results overnight. Like Rihanna said you have to <\/span><b><i>Work, Work, Work, Work, Work <\/i><\/b><span style=\"font-weight: 400;\">to improve your website in order to generate new leads and eventually see conversion rates.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39383 alignnone\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-300x225.jpg.webp\" alt=\"-\" width=\"729\" height=\"547\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-300x225.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-1030x773.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-768x576.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-705x529.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts-747x560.jpg.webp 747w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/SEO-Experts.jpg.webp 1080w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-300x225.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-300x225.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-1030x773.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-768x576.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-705x529.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts-747x560.jpg 747w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/SEO-Experts.jpg 1080w&quot;}\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Without stating the obvious, SEO is an advantageous marketing tactic to employ within your strategy as it helps to build brand awareness. As google begins to recognise your brand and you climb the ranks, prospective customers tend to be more likely to trust your website if it is on the first page of a search engine&#8217;s results. Don&#8217;t believe me? Well, it has been found that 75% of search engine users don&#8217;t search beyond the first page of search results. <\/span><b><i>Annoying, but true!<\/i><\/b><span style=\"font-weight: 400;\"> This just shows the value of SEO. Without it, you are potentially missing out on precious traffic, leads and revenue for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry though, we can <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\">run an audit on your site<\/a> and get you on the right track, so no need to panic just yet! S<\/span><span style=\"font-weight: 400;\">EO can be incredibly rewarding for small businesses who are struggling to build their brand awareness and differentiate themselves from their competitors, both on a local and national level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in SEO can result in small businesses ranking for top industry search terms, which may not have been previously possible. We don\u2019t want your business to be a 90\u2019s one hit wonder,<\/span> <b><i>I won\u2019t name any names (Patrick Forn\u2026*cough cough* Breakfast at Tiffany\u2019s)<\/i><\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">But search engines play a significant role in making or breaking a brand, so it&#8217;s important that you consider optimising your website as a means of strengthening your brand awareness.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39980 alignnone\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/seo-journey-300x83.png.webp\" alt=\"-\" width=\"1059\" height=\"293\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/seo-journey-300x83.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/seo-journey-80x22.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/seo-journey-705x194.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/seo-journey.png.webp 736w\" sizes=\"auto, (max-width: 1059px) 100vw, 1059px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/seo-journey-300x83.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/seo-journey-300x83.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/seo-journey-80x22.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/seo-journey-705x194.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/seo-journey.png 736w&quot;}\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The beauty of SEO is that it is quantifiable. Through tracking and analytics it is easy to see where and how your customers arrive on your site. The things that they are searching for and the content that they are interested in. It\u2019s important to realise that <a href=\"https:\/\/searchengineland.com\/study-organic-search-drives-51-traffic-social-5-202063\" target=\"_blank\" rel=\"noopener\">organic search is the primary source of all web traffic<\/a><\/span><span style=\"font-weight: 400;\">, so ensuring that your website is search engine friendly and being aware of what potential customers are looking for offers you with the best opportunity of getting in front of your ideal clients. <\/span><span style=\"font-weight: 400;\">Implementing an SEO strategy within your marketing practices can prove to be very beneficial as you can acquire insights into what is proving to be effective for your competitors. Have I got your attention yet? <\/span><i><span style=\"font-weight: 400;\">Presumed as much.<\/span><\/i><span style=\"font-weight: 400;\"> These insights will allow you to alter your own SEO strategy in order to stay ahead and relevant. It\u2019s a no brainer to us!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">When you optimise your website, you are also improving the user experience. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The two very much so go hand in hand, and this is important to remember. Clean, uncluttered and well structured websites entice potential customers to remain on your site for longer. This decreases the bounce rate, as well as increasing your page views which is only a positive. SEO friendly websites have been known to bring more customers to your website and grow twice as fast in comparison to websites that are not. Similarly, relevant, up to date content is of paramount importance. Ensuring that your customers are kept enthused and satisfied is your goal here. Keeping them happy through solving their searched queries and helping them to find exactly what they are looking for in only a few clicks will really benefit your business and your rankability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is one of the most efficient and affordable marketing strategies that you could avail of. Yes it is a long term strategy, and yes it takes a lot of hard work but overall it\u2019s a strategy worth focusing your attention on. It will only help to attract customers who are actively searching for your product and service, as SEO brings \u201ctargeted\u201d traffic onto your website and in turn more customers to your business. So, if you are interested and want to &#8216;<\/span><b><i>Take a chance on Me&#8217;<\/i><\/b><span style=\"font-weight: 400;\">\u00a0(<em>or SEO<\/em>), get in touch and we can run an audit for you.<\/span><\/p>\n<h2><b>3. Email Marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Contrary to popular belief, email marketing is not a strategy that is <strong>&#8216;<\/strong><\/span><b><i>dead and gone&#8217;<\/i><\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">any T.I. and Justin Timberlake fans, if you don&#8217;t get that reference you aren&#8217;t a real fan)<\/span><\/i><span style=\"font-weight: 400;\">. It is, in fact, proving to be quite the opposite. Yes, it is true that many people tend to ignore \u201cspammy\u201d looking emails and delete them without a second thought. But digital marketing has evolved drastically over the past few years and the opportunities and possibilities of what you can do and how to keep your customers engaged are endless. You have to be unique, authentic and clever about what you put out there and how you do it. <a href=\"https:\/\/www.nettl.com\/uk\/elevate-email\/\">Here are some tips on achieving just that, practice elevating your emails!<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the combination of automation and more significantly personalisation, email marketing should be one of the core strategies in every business&#8217; marketing plan. This cost-effective method of reaching large numbers with the touch of the button makes email marketing a serious player for 2020. Having the ability to trigger a personalised email for a specific user browsing your products and to be able to further nudge them with a promotional price, tips on how to use the product or a demo video, allows you to set your brand apart from your competitors as you are offering your clients with a more memorable and valuable experience. Don\u2019t believe me? <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2017\/10\/25\/1300518\/0\/en\/Segment-Survey-Finds-Consumers-Will-Spend-More-When-Their-Shopping-Experience-is-Personalized-but-Most-Retailers-are-Missing-the-Mark.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">49% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> made impulse purchases after receiving a tailored and personalised experience.\u00a0 <\/span><span style=\"font-weight: 400;\">Utilising email marketing can often be the final step to motivate the consumers action and to fortify customer loyalty within your brand, especially if you have coupled this with other remarketing techniques.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is important here though is to grab the attention of the user. Little touch points to keep your brand and offerings front of mind of your customers is what you are aiming to do. Re-marekting and showcasing what you have to offer is a primary purpose behind email marketing campaigns. Focus on your email templates and layouts. Entice and wow your clients.<\/span><span style=\"font-weight: 400;\"> If you need a helping hand with that, we are experts in the field and we want you to wow your customers just like Bow Wow mesmerised us in 1998 with his hit<\/span><b><i> Bow Wow That\u2019s my Name!<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get in touch with your local studio and the team would be more than happy to help you create an email marketing campaign to separate you from the crowd. It\u2019s a simple yet very effective way to market your business, while simultaneously creating brand recognition, and customer loyalty. If you are worried about GDPR, why not <a href=\"https:\/\/www.nettl.com\/uk\/soon-is-now\/\">give our guide a read through<\/a>. We know it can make you go <\/span><b><i>Disturbia (just like Rihanna in the music video)\u00a0<\/i><\/b><i>and so have made things simpler!<\/i><\/p>\n<h2><b>4. Content Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As the saying goes \u201cContent is king\u201d and in our current climate this couldn\u2019t be more true. As customers we are inundated with content throughout the day, so much so that it is near to impossible to capture their attention. It\u2019s very important that as a business you plan your content more so than ever before. Use Google analytics and google trends to get a deeper insight into their new habits and behaviours and give them something interesting and engaging to think about. This will not only drive brand recognition among your customers and aid in marketing your product offerings but it will also do wonders for your SEO. Remember, SEO demands content and content marketing feeds that demand.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/flywheel\/ \"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39579\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-300x169.jpg.webp\" alt=\"nettl content marketing flywheel\" width=\"783\" height=\"441\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-1030x579.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-1536x864.jpg.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-1500x844.jpg.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-705x397.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel-996x560.jpg.webp 996w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/content-flywheel.jpg.webp 1920w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-300x169.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-1030x579.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-1536x864.jpg 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-1500x844.jpg 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-705x397.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel-996x560.jpg 996w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/content-flywheel.jpg 1920w&quot;}\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t have to be static, it can be interactive and your content should be interactive. According to Outgrow, 93% of marketers believe interactive content to be a highly effective method of informing and educating a buyer. Utilising marketing technologies such as augmented reality, social media content and video content, to offer customers with a more immersive, engaging and interactive experience with your brand and products has proven to be incredibly beneficial in regards to generating sales and returned business. Customers want a memorable experience in order to feel apart and more connected with your brand. They are screaming for you to <\/span><b><i>\u201cGimme, Gimme, More, Gimme More\u201d<\/i><\/b><span style=\"font-weight: 400;\"> (Yes I may be a Britney Spears fan!), so give the people what they want. It just needs to answer your audience\u2019s questions in a fun and engaging way and in turn you can then build trust and a relationship with your audience to improve conversions and generate leads.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How can content generate leads, I hear you ask? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content is an effective way to guide customers to your website. Through creating content which delights your audience, you are more likely to entice them to click the call to action and land on your website. Great content is an essential asset for any business. It has the capability to generate a positive and memorable experience within your audience and compel them to stay connected and interested in your brand. It\u2019s your way to get your foot in the door to capture your audience\u2019s attention and continually reinforce a positive brand impression.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39575 alignnone\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-300x200.jpg.webp\" alt=\"-\" width=\"641\" height=\"427\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900-272x182.jpg.webp 272w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/idea-900.jpg.webp 900w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-300x200.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900-272x182.jpg 272w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/idea-900.jpg 900w&quot;}\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When planning your content always have in the back of your mind the wise words of Robbie Williams, <\/span><b><i>Let me entertain you<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> This is exactly what you have to do for your customers, and if you need a hand we are here to help. Whether that is through traditional marketing methods, or through digital marketing your content has to be effective and entertaining. Especially since Digital marketing methods like SEO and PPC are currently key players within the marketing field due to the fact that companies have shifted their advertising budget to suit the times, content is crucial to the success of your businesses marketing strategy. Reaching your customers in a number of ways on a number of channels is very important. Sharing your content through both traditional and digital channels and having consistency in your brand messaging will do tenfolds for your business and it is one of the many marketing tactics that determine the growth and success of your business. Curate a couple of outstanding graphics to grab your audience&#8217;s attention and share them across a number of channels. Email, social media, display ads, direct mail, whatever it may be, be sure that you&#8217;re displaying your brand message and product offerings in the best light.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><\/h2>\n<p><b>If you\u2019re in the graphics, signs and print industry and are looking to improve the way you market your offering, Nettl partners can help you begin your journey with marketing plans, reports and assets provided to you alongside training and custom built CRM systems to make your dream an <em>outreach, shout-about<\/em> reality.<a href=\"https:\/\/www.nettl.com\/uk\/nettl-partner\/\"> Take a read here to learn more<\/a> or <a href=\"https:\/\/www.linkedin.com\/in\/lindsey-boyes-28877b55\/\" target=\"_blank\" rel=\"noopener\">drop a message to our Nettl team<\/a>.<\/b><\/p>\n<p><b>If you\u2019re a local business owner looking to grow your presence, web presence and digital marketing or through branding, marketing, design, print and signs, grab a coffee with <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">your local Nettl studio<\/a> to learn more about what you can do to get more customers.<\/b><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-10  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-39975'><div class='entry-content-wrapper clearfix'>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you share your message and grow your brand during a pandemic? Here are 4 great ways to boost your digital marketing right now.<\/p>\n","protected":false},"author":261,"featured_media":39977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":6,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-39975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/39975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=39975"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/39975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/39977"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=39975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=39975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=39975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}