{"id":46188,"date":"2021-04-13T16:45:53","date_gmt":"2021-04-13T15:45:53","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=46188"},"modified":"2025-07-25T09:11:59","modified_gmt":"2025-07-25T08:11:59","slug":"organic-attraction","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/organic-attraction\/","title":{"rendered":"Organic Attraction"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-c6acee8adaeab2a72907c77a9ca35fa7\">\n.avia-section.av-m6p6uk1-c6acee8adaeab2a72907c77a9ca35fa7{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/ORGANIC-ATTRACTION-BACKGROUND-1920x1080-1.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-c6acee8adaeab2a72907c77a9ca35fa7 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46222 avia-img-lazy-loading-not-46222 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/organic-seo-logo-450.png.webp\" alt='organic seo web traffic methods logo' title='organic-seo-logo-450'  height=\"298\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/organic-seo-logo-450.png.webp 500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/organic-seo-logo-450-300x179.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/organic-seo-logo-450-80x48.png.webp 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/organic-seo-logo-450.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/organic-seo-logo-450.png 500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/organic-seo-logo-450-300x179.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/organic-seo-logo-450-80x48.png 80w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='google'  class='avia-section av-2qwy3ht-f0b4835c56e1b049f31b6d355cbe4707 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-46188'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Organic Attraction<\/h1>\n<h2>7 actionable SEO insights to attract organic website traffic<\/h2>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you\u2019re reading this, you must be interested in <em>driving more traffic to your website<\/em>.<\/p>\n<p>You know people already use search engines to find businesses like yours.<\/p>\n<p>You\u2019d like to find out what you can do to help get more of those people onto your website.<\/p>\n<p>Good news, you\u2019re in the right place. We have <em>7 proven actionable insights<\/em> for you to implement right away.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3\">\n.avia-image-container.av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-a3f52eefcc3a75ba6368bf36da23a8f3 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46322 avia-img-lazy-loading-not-46322 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900.jpg.webp\" alt='Man sat on pile of suitcases looking through binoculars' title='man-searching-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/man-searching-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/man-searching-900-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It all started with a Google<\/h2>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">Over 90% of consumers<\/a> used a search engine to find a local business in the last year.<\/p>\n<p>Most online experiences <em>already began<\/em> with a search engine.<\/p>\n<p>Now, even when shopping locally, the first stop is overwhelmingly your smartphone or smart speaker.<\/p>\n<h2>Demand for SEO is growing<\/h2>\n<p>Demand for SEO services has increased 4 fold since the start of the pandemic.<\/p>\n<p>People\u2019s buying behaviour has shifted even further online. It was always heading this way.<\/p>\n<p>Events of the last 12 months have merely accelerated the inevitable digital uptake.<\/p>\n<h2>Reap what you SEO<\/h2>\n<p>So what can you do to boost the chances of getting your website highlighted by the search engines?<\/p>\n<p>Well, it\u2019s fair to say there\u2019s <em>no silver bullet<\/em>.<\/p>\n<p>The more sophisticated Google becomes, the more the search engines aim to reward good, honest work.<\/p>\n<p>And that\u2019s great news. Because it means that you have actionable insights at your fingertips to help you authentically <em>climb page rankings<\/em> in <em>record time<\/em>.<\/p>\n<p>We\u2019ve handpicked our <em>7 top strategies<\/em> to help spring clean your SEO efforts in 2021.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-59d616cf9314fcd84b08b4e236356976\">\n.avia-image-container.av-knprb41e-59d616cf9314fcd84b08b4e236356976 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-59d616cf9314fcd84b08b4e236356976 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-59d616cf9314fcd84b08b4e236356976 av-styling- avia-align-center  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46323 avia-img-lazy-loading-not-46323 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience.jpg.webp\" alt='ux metaphor - clicking back on browser' title='u-turn-back-link-browser-experience'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/u-turn-back-link-browser-experience-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/u-turn-back-link-browser-experience-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758\">\n.av_font_icon.av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1o5it4c-b00e7f4fdba03c836a442ef226bcb758 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue801' data-av_iconfont='fontawesome' ><\/span><\/span>\n<h2>#1 Page experience<\/h2>\n<p>Google now has the skills to pay waaaay more attention to user behaviour and this is the year they\u2019re going all out.<\/p>\n<p>So what are they looking for?<\/p>\n<p>Well, a search engine\u2019s job is to recommend the most appropriate site for the user\u2019s query.<\/p>\n<p>So the key is to understand what the person is looking for help with.<\/p>\n<p>Answer this generously, with valuable and unique content.<\/p>\n<p>How someone interacts with a page, their dwell time, and engagement level, can raise an eyebrow.<\/p>\n<p>A mental note is made when someone clicks \u2018<em>back<\/em>\u2019 and the AI makes a note of how quickly that happened.<\/p>\n<p>Great content encourages people to stay a while. It\u2019s also important you <em>fix those broken links<\/em>.<\/p>\n<p>Make your site look good, feel snappy, and behave as expected.<\/p>\n<p>All in aid of delivering a flawless on-page experience aligned with user intent.<\/p>\n<p>Slick, snappy, happy. <em>Be the last click<\/em>.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Put yourself in your customer&#8217;s shoes. Compare your content against other websites that rank for the search terms you&#8217;re targeting.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-2aa5cb641e642c1b569060678261cc6f\">\n.avia-image-container.av-knprb41e-2aa5cb641e642c1b569060678261cc6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-2aa5cb641e642c1b569060678261cc6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-2aa5cb641e642c1b569060678261cc6f av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46327 avia-img-lazy-loading-not-46327 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo.jpg.webp\" alt='Scheme markup to highlight content and stand out in search resultslike a flamingo' title='markup-content-stand-out-like-flamingo'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/markup-content-stand-out-like-flamingo-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/markup-content-stand-out-like-flamingo-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o5it4c-28834507c9aa8d19180a7a33841c06b8\">\n.av_font_icon.av-1o5it4c-28834507c9aa8d19180a7a33841c06b8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1o5it4c-28834507c9aa8d19180a7a33841c06b8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1o5it4c-28834507c9aa8d19180a7a33841c06b8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#2 Schema markup<\/h2>\n<p>Schema markup is like annotating your web page with comments (markup) <em>explaining what each bit is about<\/em>.<\/p>\n<p>It\u2019s like having <em>helpful little sticky notes<\/em> about the place.<\/p>\n<p>This technical stuff isn\u2019t always obvious on the page.<\/p>\n<p>It works behind the scenes. It <em>structures<\/em> and <em>highlights<\/em> the content.<\/p>\n<p>This helps search engines display content the right way (often rewarding it with a <em>very prominent position<\/em> on the results page).<\/p>\n<p>But it\u2019s not just about featured snippets.<\/p>\n<p>We\u2019re talking about marking up all aspects of your page technically and correctly.<\/p>\n<p>This includes links, citation, lazyload content etc. And more recently \u2018Passages&#8217;.<\/p>\n<p><em>Passages<\/em> help Google differentiate between different sections of content on your website.<\/p>\n<p>Think little chapters or mini-stories, that hold SEO credentials <em>in their own right<\/em>.<\/p>\n<p>Thoughtful structure such as this helps <em>real brains<\/em> and <em>rank brains<\/em> alike.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Use structured data to frame the content on your page. Watch our <a href=\"https:\/\/www.nettl.com\/uk\/nettl-seo-session-6-what-is-schema-markup-and-its-benefits\/\">free webinar on Schema Markup<\/a> to dive into the detail.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328\">\n.avia-image-container.av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-79ac11d7c063bdea2b9625c50fd0a328 av-styling- avia-align-center  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46332 avia-img-lazy-loading-not-46332 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher.jpg.webp\" alt='Woman sat at desk scratching her back with back stratcher' title='content-useful-like-back-scratcher'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/content-useful-like-back-scratcher-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/content-useful-like-back-scratcher-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d\">\n.av_font_icon.av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zvzmcs-28d5e29d2c6fe9594432ff3cabee976d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d9' data-av_iconfont='fontawesome' ><\/span><\/span>\n<h2>#3 Useful content<\/h2>\n<p>We\u2019re talking quality AND quantity here.<\/p>\n<p>They say size isn\u2019t everything. But the fact is, longer articles tend to perform better than shorter ones for search queries.<\/p>\n<p>That\u2019s because Google assumes, usually rather accurately, the longer article is more helpful to the user.<\/p>\n<p>But no rambling for the sake of it, or spammy superfluous text that doesn\u2019t make sense.<\/p>\n<p><em>Make it your goal to match user intent. <\/em><\/p>\n<p>Go into detail and depth whilst remaining sensitive to your audience (Basically, no technical jargon unless it\u2019s a technical piece aimed at industry peers).<\/p>\n<p>Break the content up and structure effectively to make it human and bot friendly.<\/p>\n<p>Remember, Google now use \u2018Passages&#8217; to divide up a particular page into sections of very specific content. Make use of that.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Write for humans, not bots. Break text up into bitesize sections. Style the page for skim readers by using headers and emphasising words. Use &#8216;top takeaways&#8217; so people can learn the key messages without having to read the whole article.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d\">\n.avia-image-container.av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-34a51a1ab829cb6ec8a433e3ae65115d av-styling- avia-align-center  avia-builder-el-38  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46333 avia-img-lazy-loading-not-46333 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900.jpg.webp\" alt='microphone on table' title='microphone-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/microphone-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/microphone-900-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-39  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nes2fg-6332dc91312f6b48de4ec5ce63454a78\">\n.av_font_icon.av-nes2fg-6332dc91312f6b48de4ec5ce63454a78{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nes2fg-6332dc91312f6b48de4ec5ce63454a78 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nes2fg-6332dc91312f6b48de4ec5ce63454a78 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue85e' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#4 Voice search<\/h2>\n<p><em><strong>&#8220;Hey Google, how many voice searches are made every month?\u201d<\/strong><\/em><br \/>\n<em><strong>&#8220;One billion\u201d<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934\">\n.avia-image-container.av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-6409eb1cd864a7d4229dedfa2cd3e934 av-styling- avia-align-center  avia-builder-el-43  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46338 avia-img-lazy-loading-not-46338 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches.jpg.webp\" alt='1 billion voice searches are made every month' title='voice-searches'  height=\"638\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches-300x213.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches-80x57.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches-768x544.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches-260x185.jpg.webp 260w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches-705x500.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/voice-searches-790x560.jpg.webp 790w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches-300x213.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches-80x57.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches-768x544.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches-260x185.jpg 260w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches-705x500.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/voice-searches-790x560.jpg 790w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-44  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>OK, so that\u2019s significant. It\u2019s hard to put a finger on exactly how many searches are made using a voice command but it\u2019s estimated to be around 50%.<\/p>\n<p>Even Google themselves said 20% of mobile queries were voice searches\u2026 And that was in 2016 &#8211; A digital lifetime ago.<\/p>\n<p>With a Hubspot survey showing <a href=\"https:\/\/backlinko.com\/voice-search-stats\" target=\"_blank\" rel=\"noopener\">74% of respondents used voice search<\/a> in the last month, it\u2019s fair to say it\u2019s not just dentists using it.<\/p>\n<p>Optimising content for voice search snuggles up nicely with targeting long-tail keywords as people don\u2019t tend to abbreviate in the same way they do when typing.<\/p>\n<p>Their queries are longer and more conversational.<\/p>\n<p>So your content should reflect this, literally, by having a conversation back with them.<\/p>\n<p>Target \u2018<em>question keywords<\/em>\u2019 in your content.<\/p>\n<p>Optimise your content for featured snippets. Google tends to read these out.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>A great way to tackle this, while ticking a lot of user-focused boxes, is to create a FAQ section.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-a4be69583c408f429242da8b9d3b689c\">\n.avia-image-container.av-knprb41e-a4be69583c408f429242da8b9d3b689c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-a4be69583c408f429242da8b9d3b689c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-a4be69583c408f429242da8b9d3b689c av-styling- avia-align-center  avia-builder-el-49  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-46335 avia-img-lazy-loading-not-46335 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900.jpg.webp\" alt=\"-\" title=\"mobile-first-900\" height=\"900\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/mobile-first-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/mobile-first-900-560x560.jpg 560w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-50  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s66rho-6d6d52b1c8264bf58f5581fd88030d82\">\n.av_font_icon.av-s66rho-6d6d52b1c8264bf58f5581fd88030d82{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-s66rho-6d6d52b1c8264bf58f5581fd88030d82 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-s66rho-6d6d52b1c8264bf58f5581fd88030d82 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#5 Mobile-first<\/h2>\n<p><em>Mobile friendly is so 2015<\/em>.<\/p>\n<p>And yet it\u2019s surprising just how many websites still aren\u2019t optimised for a handheld experience.<\/p>\n<p>Since 2019 Google have adopted a <em>mobile-first approach<\/em>.<\/p>\n<p>Meaning they predominantly look at the mobile version of a website as opposed to the desktop one.<\/p>\n<p>This comes as no surprise, given &#8220;Nearly three-quarters of the world will <a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\" rel=\"noopener\">use just their smartphones<\/a> to access the internet by 2025&#8243;.<\/p>\n<p>Plus, visual search (using apps like Google Lens) is growing in popularity.<\/p>\n<p>Studies show a correlation between the results suggested by visual search and how the site performs on a mobile search.<\/p>\n<p>It\u2019s no longer just about <a href=\"https:\/\/www.nettl.com\/uk\/nettl-one\/\" target=\"_blank\" rel=\"noopener\">responsive websites<\/a>. That\u2019s just the start.<\/p>\n<p>Does the content load quickly. How easy is it to use?<\/p>\n<p>There is already a lot of noise about &#8216;<em>Core Web Vitals<\/em>&#8216;.<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> is Google&#8217;s way of putting numbers against perceived user experience.<\/p>\n<p>One of those metrics, <em>Cumulative Layout Shift<\/em> (or CLS), measures how \u2018jumpy\u2019 things can be when the page first loads.<\/p>\n<p>Like when the text shifts about or a menu item moves when you press it.<\/p>\n<p>Have you ever ended up clicking something else entirely and having to go back? Not good.<\/p>\n<p>The message here is your website needs to <em>look, feel, and work flawlessly<\/em> on a handheld device.<\/p>\n<p>That&#8217;s if you want search engines to send people there.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>When designing your website, think mobile-first. Google is.<\/p>\n<p>Start by planning out how it should look on a handheld device.<\/p>\n<p>The desktop experience comes second.<\/p>\n<p>(*Unless your Google Analytics device stats prove otherwise &#8211; See example below).<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-31edfd2e4c27012db28eeef49b13609d\">\n.avia-image-container.av-knprb41e-31edfd2e4c27012db28eeef49b13609d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-31edfd2e4c27012db28eeef49b13609d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-31edfd2e4c27012db28eeef49b13609d av-styling- avia-align-center  avia-builder-el-56  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46359 avia-img-lazy-loading-not-46359 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2021\/04\/mobile-analytics.gif\" alt='mobile first device usage statistics' title='mobile-analytics'  height=\"500\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><em><strong>Think mobile-first&#8230; <\/strong><\/em><\/h3>\n<h3><em><strong>*Unless your mobile usage analytics prove otherwise!<\/strong><\/em><\/h3>\n<p>Above are our device usage statistics for this month.<\/p>\n<p>As you can see, three-quarters of the traffic viewed our website on &#8216;desktop&#8217;.<\/p>\n<p>This is most likely because we operate in a B2B market. So we buck the global web traffic trend.<\/p>\n<p>The majority of folk searching for our products and services are doing so while at work, on their &#8216;desktop&#8217; computers. (Albeit 45% are on laptop devices).<\/p>\n<p>Also, less people are &#8216;out and about&#8217; at the moment.<\/p>\n<p><em><strong>The key takeaway here is to check<\/strong><\/em> and keep an eye on it. Do what&#8217;s best for you and your audience.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txh53g-3cd8a46308746778c7fb79d233ddbba5\">\n.av_font_icon.av-txh53g-3cd8a46308746778c7fb79d233ddbba5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-txh53g-3cd8a46308746778c7fb79d233ddbba5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-txh53g-3cd8a46308746778c7fb79d233ddbba5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80e' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#6 Image optimisation<\/h2>\n<p>Typically so much low hanging fruit in the image optimisation arena.<\/p>\n<p>This is especially if your site has good content but you\u2019ve not begun optimising for search yet.<\/p>\n<p>Google doesn&#8217;t \u2018see&#8217; the images like you and I do.<\/p>\n<p>At least, it&#8217;s not mainstream. Not yet.<\/p>\n<p>Image understanding and object recognition are still work in progress.<\/p>\n<p>So until that day, what do we do?<\/p>\n<p>Just like with other aspects of SEO, we <em>give search engines a helping hand.<\/em><\/p>\n<p>We assist them to make sense of our content.<\/p>\n<p>We label things. And there is a lot of scope to do this.<\/p>\n<p><em>Not just alt tags<\/em> (words that describe the image), but the <em>image title<\/em> is important too.<\/p>\n<p>Loading speed is such a behemoth of a ranking factor these days.<\/p>\n<p>Metrics such as <em>image size, image proportions, image delivery and storage<\/em> come into play.<\/p>\n<p>Some websites, justifiably so, are very image (and video) heavy.<\/p>\n<p>But can you honestly say you\u2019re doing everything possible to <em>optimise this content<\/em> for efficiency?<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Use a free service such as <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener\">TinyPNG<\/a> to decrease your image sizes before uploading them to your website.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-63  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874\">\n.avia-image-container.av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-dd9fd4c9e9b93146c3519a77596b1874 av-styling- avia-align-center  avia-builder-el-64  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-46336 avia-img-lazy-loading-not-46336 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900.jpg.webp\" alt='Credibility, knowledge, links, citations' title='citations-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/04\/citations-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/citations-900-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-65  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txh53g-cf143cef5fb29c9f730744f86a5f5483\">\n.av_font_icon.av-txh53g-cf143cef5fb29c9f730744f86a5f5483{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-txh53g-cf143cef5fb29c9f730744f86a5f5483 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-txh53g-cf143cef5fb29c9f730744f86a5f5483 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83b' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<h2>#7 Citations<\/h2>\n<p>Authority used to basically come down to backlinks. <em>A show of hands<\/em>. Not anymore.<\/p>\n<p>Now authority, credibility, is more about the <em>EAT principle<\/em> (Expertise, Authority, and Trustworthiness).<\/p>\n<p>This is critically important in <em>YMYL<\/em> (Your Money, Your Life).<\/p>\n<p>So, stuff to do with health and finance especially.<\/p>\n<p>But recent major algorithm changes have demonstrated how these benchmark criteria were applied globally to evaluate <em>all websites<\/em>.<\/p>\n<p>Think of it as <em>content quality control<\/em>.<\/p>\n<p>So are backlinks dead? No.<\/p>\n<p>But more sophisticated ranking intelligence means <em>they matter much less<\/em>.<\/p>\n<p>The sheer amount of links is a very binary metric in comparison.<\/p>\n<p>Sure, links still count for something.<\/p>\n<p>Don\u2019t forget, they could <em>deliver significant traffic<\/em> singlehandedly.<\/p>\n<p>But intricate calculations of authority, authenticity and sentiment bring link juice into a world of technicolor.<\/p>\n<p><em>Boost your credibility<\/em> by giving talks, in real life, or webinars and podcasts.<\/p>\n<p>Create resources (like research and visuals) that people in the industry can use and link back to.<\/p>\n<p><em>Get cited.<\/em> Get mentioned for good things on industry blogs, news articles and listings.<\/p>\n<p>Signals about how \u2018credible\u2019 you are will come from <em>what others are saying<\/em> about you.<\/p>\n<p>As opposed to how good <em>you say<\/em> you are.<\/p>\n<p><em>Google value that more<\/em>. They don\u2019t even have to be links, just bonafide positive association.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da\">\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1439v64-a0ece0cd2fd26becd13b5a4a8e8d27da avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p>Have a bio ready and apply it consistently across the web. Are you a &#8216;renowned expert tree whisperer with over 30 years experience&#8217;? Then say so. This makes it easy for people who reference you to copy and paste.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-70  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knprb41e-d288aa590fd09e14738d5fd81927caa6\">\n.avia-image-container.av-knprb41e-d288aa590fd09e14738d5fd81927caa6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knprb41e-d288aa590fd09e14738d5fd81927caa6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knprb41e-d288aa590fd09e14738d5fd81927caa6 av-styling- avia-align-center  avia-builder-el-71  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39397 avia-img-lazy-loading-not-39397 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community.png.webp\" alt='Nettl studio, local SEO experts' title='community'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community-180x180.png.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/community-560x560.png.webp 560w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community-180x180.png 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/community-560x560.png 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-72  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>When shall we start?<\/h2>\n<p>Fact is, there\u2019s only one way to climb search engine rankings.<\/p>\n<p>And that\u2019s sleeves rolled up, elbows out.<\/p>\n<p>You can\u2019t just stick up a website and hope people will find you.<\/p>\n<p>It takes investment, skill and effort. It\u2019s hard.<\/p>\n<p>That\u2019s why there\u2019s strong demand for <a href=\"https:\/\/www.nettl.com\/uk\/seo\" target=\"_blank\" rel=\"noopener\">search engine optimisation<\/a>.<\/p>\n<p>Done right, it\u2019s a powerful way to get new visitors.<\/p>\n<p>Done badly, it\u2019s damaging. Like a perm.<\/p>\n<p>You <em>could<\/em> do it yourself.<\/p>\n<p>We have a tonne of <a href=\"https:\/\/www.nettl.com\/uk\/seo-academy\/\"><em>free SEO guides<\/em><\/a> to get you started. Or, we could do it <em>together<\/em>.<\/p>\n<p>You can focus on the customer service, knowledge, insight and passion that is so influential.<\/p>\n<p>Let our centralised <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\">Nettl SEO<\/a> team take care of the geeky and time-consuming, hard technical bits.<\/p>\n<p><em>Don\u2019t SEO alone<\/em>. <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">Find your local studio.<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-74  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-75  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-46188'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to learn how to drive more organic traffic to your website from search engines? Shape up your SEO efforts with actionable advice for attracting organic website traffic in 2021.<\/p>\n","protected":false},"author":234,"featured_media":46271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":12,"footnotes":""},"categories":[16,647],"tags":[],"class_list":["post-46188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/46188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=46188"}],"version-history":[{"count":1,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/46188\/revisions"}],"predecessor-version":[{"id":64986,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/46188\/revisions\/64986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/46271"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=46188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=46188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=46188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}