{"id":48261,"date":"2021-08-18T10:08:02","date_gmt":"2021-08-18T09:08:02","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=48261"},"modified":"2021-09-15T11:28:07","modified_gmt":"2021-09-15T10:28:07","slug":"search-intent","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/search-intent\/","title":{"rendered":"Search Intent"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-8c7ac138e6ed782ae929bf5c774824ea\">\n.avia-section.av-m6p6uk1-8c7ac138e6ed782ae929bf5c774824ea{\nbackground-color:#d6e0df;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/padlocks-tile-web-green-600.jpg.webp);\nbackground-repeat:repeat;\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-8c7ac138e6ed782ae929bf5c774824ea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48264 avia-img-lazy-loading-not-48264 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/INTENT-logo-450.png.webp\" alt='Search User Intent Nettl' title='INTENT-logo-450'  height=\"321\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/INTENT-logo-450.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/INTENT-logo-450-300x214.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/INTENT-logo-450-80x57.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/INTENT-logo-450-260x185.png.webp 260w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/INTENT-logo-450.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/INTENT-logo-450.png 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/INTENT-logo-450-300x214.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/INTENT-logo-450-80x57.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/INTENT-logo-450-260x185.png 260w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2qwy3ht-95374dec9556fd77f1a53543d494d13b main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-48261'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Search Intent<\/h1>\n<h2>How to harness Search Intent to improve rankings and increase conversions<\/h2>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>&#8220;Are you looking for anything in particular?&#8221;<\/h3>\n<p>That quintessential high-street highball should be the question on your lips when thinking about your website visitor.<\/p>\n<p>Why? Because it\u2019s a direct route to uncovering <strong>SEARCH INTENT<\/strong>.<\/p>\n<p>As a business owner or marketer, you should be <strong>OBSESSED<\/strong> with search intent.<\/p>\n<p>It\u2019s one of the most effective, yet simplest, SEO tactics to implement yourself.<\/p>\n<p><strong>You don\u2019t even need an SEO geek to do it. <\/strong><\/p>\n<p>You just need to get your thinking cap on and roll your sleeves up.<\/p>\n<p>You\u2019ll need to know a bit about your business. <em>Check.<\/em><\/p>\n<p>And more importantly, understand your website visitor. <em>Check.<\/em><\/p>\n<p>But armed with that knowledge, and a little bit of Googling, you can do it yourself.<\/p>\n<p>So let\u2019s get started.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr 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avia-img-lazy-loading-not-48301 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq.jpg.webp\" alt='window shopping search intent' title='window-shopper-search-intent-900-sq'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/window-shopper-search-intent-900-sq-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/window-shopper-search-intent-900-sq-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is search intent?<\/h2>\n<p>Search Intent (or User Intent) is the <em><strong>why<\/strong><\/em> behind a search query.<\/p>\n<p>Why did the person make this search? To learn? To buy? To find a particular website?<\/p>\n<p>It&#8217;s what people <em><strong>want to achieve<\/strong><\/em> from their visit to your website.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7c4af611937d1e6b88e089116f568891\">\n.avia-image-container.av-h2771v5-7c4af611937d1e6b88e089116f568891 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7c4af611937d1e6b88e089116f568891 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7c4af611937d1e6b88e089116f568891 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48303 avia-img-lazy-loading-not-48303 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900.jpg.webp\" alt='what does the user want?' title='doctor-search-intent-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900-839x560.jpg.webp 839w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/doctor-search-intent-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900-839x560.jpg 839w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/doctor-search-intent-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why is Search Intent important?<\/h2>\n<p>Because it\u2019s the job of a search engine to recommend the most relevant results for the user\u2019s query.<\/p>\n<p>Matching search intent with what your content delivers is the key to making your website relevant.<\/p>\n<p>And in 2021, relevance is EVERYTHING.<\/p>\n<p>You can have all the bucketloads of backlinks you like.<\/p>\n<p>But if your landing page isn\u2019t relevant you\u2019re not going to rank at all. Full stop.<\/p>\n<p>Aligning your content with search intent helps your website rank higher.<\/p>\n<p>Aligning your website experience with search intent will help your website convert more visits.<\/p>\n<h2>How does Google know what my intentions are?<\/h2>\n<p>It pays attention.<\/p>\n<p>Specifically to things like <a href=\"https:\/\/www.nettl.com\/uk\/pogo-sticking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pogo Sticking<\/a>. And <a href=\"https:\/\/www.nettl.com\/uk\/bounce-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bounce Rate<\/a>.<\/p>\n<p>These signals show Google how happy (or not) people were with a result, and helps them calibrate their intent compass.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-2fc49023565c9d580cc3b70e764fbd62\">\n.avia-image-container.av-h2771v5-2fc49023565c9d580cc3b70e764fbd62 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-2fc49023565c9d580cc3b70e764fbd62 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-2fc49023565c9d580cc3b70e764fbd62 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36173 avia-img-lazy-loading-not-36173 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900.jpg.webp\" alt='happy fingers' title='fingers-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/fingers-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/fingers-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Types of user intent<\/h2>\n<p>If you\u2019ve not already guessed by now, Google is big on user intent.<\/p>\n<p>They have lots of guidance on it.<\/p>\n<p>Because Google wants to help us help them help their user.<\/p>\n<p>The 4 types of user intent listed below are from the horse&#8217;s mouth.<\/p>\n<p>Meaning we should pay close attention.<\/p>\n<ol>\n<li><strong>Information<\/strong><\/li>\n<li><strong>Navigation<\/strong><\/li>\n<li><strong>Commercial<\/strong><\/li>\n<li><strong>Transactional<\/strong><\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-19cad8dcd68dc49efcd8b1594e633bfe\">\n.avia-image-container.av-h2771v5-19cad8dcd68dc49efcd8b1594e633bfe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-19cad8dcd68dc49efcd8b1594e633bfe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-19cad8dcd68dc49efcd8b1594e633bfe av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48323 avia-img-lazy-loading-not-48323 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/types-of-user-intent.jpeg.webp\" alt='Types of search intent' title='types-of-user-intent'  height=\"1008\" width=\"711\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/types-of-user-intent.jpeg.webp 711w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/types-of-user-intent-212x300.jpeg.webp 212w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/types-of-user-intent-56x80.jpeg.webp 56w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/types-of-user-intent-497x705.jpeg.webp 497w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/types-of-user-intent-395x560.jpeg.webp 395w\" sizes=\"(max-width: 711px) 100vw, 711px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/types-of-user-intent.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/types-of-user-intent.jpeg 711w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/types-of-user-intent-212x300.jpeg 212w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/types-of-user-intent-56x80.jpeg 56w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/types-of-user-intent-497x705.jpeg 497w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/types-of-user-intent-395x560.jpeg 395w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kceq3p-9c4463589786843f6a61cddb2364f0d9\">\n.av_font_icon.av-1kceq3p-9c4463589786843f6a61cddb2364f0d9{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1kceq3p-9c4463589786843f6a61cddb2364f0d9 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1kceq3p-9c4463589786843f6a61cddb2364f0d9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 INFORMATIONAL<\/h3>\n<p>As the name suggests, these are searches by people looking for information.<\/p>\n<p>An informational search doesn\u2019t always have to be a question.<br \/>\n\u2018Weather tomorrow\u2019, for example.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584\">\n.avia-image-container.av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-78ab5bd8d6b4b35d7b34e98dc73ca584 av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-48307 avia-img-lazy-loading-not-48307 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900.jpg.webp\" alt=\"-\" title=\"weather-tomorrow-google-search-900\" height=\"593\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900-300x198.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900-768x506.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900-705x465.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/weather-tomorrow-google-search-900-850x560.jpg.webp 850w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900-300x198.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900-768x506.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900-705x465.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/weather-tomorrow-google-search-900-850x560.jpg 850w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>That search query will also just give you the information you want, quickly.<\/p>\n<p>Google won\u2019t show you a bunch of websites with detailed guides on how climatology works.<\/p>\n<p>But often when a question is asked, more in-depth explanation is often desired.<\/p>\n<p>A set of steps or a video, perhaps. And that is where your website content can help.<\/p>\n<p>Some examples include<\/p>\n<ul>\n<li><em>Who is Edward Snowden?<\/em><\/li>\n<li><em>How to carve a pumpkin<\/em><\/li>\n<li><em>Champions League fixtures<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dgcvgc-1851bb268c03399866c5bcd42abc8038\">\n.av_font_icon.av-dgcvgc-1851bb268c03399866c5bcd42abc8038{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-dgcvgc-1851bb268c03399866c5bcd42abc8038 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dgcvgc-1851bb268c03399866c5bcd42abc8038 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 NAVIGATIONAL<\/h3>\n<p>Navigational searches are where users are looking for a particular website they want to visit.<\/p>\n<p>This works a little like a branded query search because the query usually includes the brand name.<\/p>\n<p>People like to do this because it\u2019s quicker to type this into Google and click the (hopefully) top result, rather than type in the full URL (if you even know it).<\/p>\n<p>Some examples include<\/p>\n<ul>\n<li><em>Nettl studio<\/em><\/li>\n<li><em>Facebook<\/em><\/li>\n<li><em>BBC recipes<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d\">\n.av_font_icon.av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12fk4sl-c1bf09c8fc13cc3efde47e6d7e70ee8d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='fontawesome' ><\/span><\/span> #3 COMMERCIAL<\/h3>\n<p>Search queries with commercial intent are where the user is looking for a specific type of product or service but has yet to decide what solution is right for them.<\/p>\n<p>They\u2019re likely to be looking at reviews and comparisons to weigh up their options.<\/p>\n<ul>\n<li><em>Flight tracker<\/em><\/li>\n<li><em>Yoga workout app<\/em><\/li>\n<li><em>Xiaomi reviews<\/em><\/li>\n<\/ul>\n<p>An important sub-section of Commercial is<\/p>\n<h3><\/h3>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b\">\n.av_font_icon.av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ulj3j9-21ed9fdd19a2dc6348eb4797ae48fc6b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> COMMERCIAL +local<\/h3>\n<p>Where the searcher is looking for something to buy, or for a service, but in a specific geographical area.<\/p>\n<ul>\n<li><em>Best restaurants in Cheltenham<\/em><\/li>\n<li><em>Electricians near me<\/em><\/li>\n<li><em>Cheap hotels in Dublin<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-skjcrp-4be0c23a6533991e2fc68b580512be95\">\n.av_font_icon.av-skjcrp-4be0c23a6533991e2fc68b580512be95{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-skjcrp-4be0c23a6533991e2fc68b580512be95 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-skjcrp-4be0c23a6533991e2fc68b580512be95 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf07a' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #4 TRANSACTIONAL<\/h3>\n<p>The searcher is looking to make a purchase. They probably already know exactly what they want to buy. They just need to find the best place to buy it from.<\/p>\n<p>These are great queries to try and rank for because theoretically, these people are further down the funnel and closer to checkout.<\/p>\n<p>Catching people at this moment in their buying journey tends to mean you\u2019ll enjoy a higher conversion rate.<\/p>\n<p>On the flip side, this stage can be quite ruthless.<\/p>\n<p>These are also often the most competitive search terms to rank for.<\/p>\n<p>And very little opportunity to build brand loyalty so late in the day.<\/p>\n<p><em><strong>Bonus:<\/strong><\/em><br \/>\nHere are a few short transactional conversion tips:<\/p>\n<ul>\n<li>Go niche with your product and descriptions.<\/li>\n<li>Look instantly credible<\/li>\n<li>Use plenty of social proof<\/li>\n<li>Display clear delivery and returns info<\/li>\n<\/ul>\n<p><em><strong>Here are some more examples of a few transactional search queries.<\/strong><\/em><\/p>\n<ul>\n<li><em>Buy Playstation 5<\/em><\/li>\n<li><em>Affordable SEO agency<\/em><\/li>\n<li><em>R2D2 life-size figure<\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-464a895654c471047f104713bf1e1162\">\n.avia-image-container.av-h2771v5-464a895654c471047f104713bf1e1162 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-464a895654c471047f104713bf1e1162 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-464a895654c471047f104713bf1e1162 av-styling- avia-align-  avia-builder-el-44  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48320 avia-img-lazy-loading-not-48320 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900.jpg.webp\" alt='confused about search intent' title='confused-search-intent-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/confused-search-intent-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/confused-search-intent-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-45  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Obviously, search intent is not ALWAYS this clear-cut.<\/h2>\n<p>Sometimes it\u2019s a bit of a mix. Like rice and chips.<\/p>\n<p>In some situations, you may find that the same search query can often almost equally be spread across a few types of intent.<\/p>\n<p>When this happens, you will often see Google\u2019s SERP (Search Engine Results Page) show a few of each type.<\/p>\n<p>In such cases, you should build appropriate individual landing pages for each type.<\/p>\n<p>It is also worth combining tactics in your listing.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-47  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-326073c50e393e959701c43370bc478a\">\n.avia-image-container.av-h2771v5-326073c50e393e959701c43370bc478a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-326073c50e393e959701c43370bc478a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-326073c50e393e959701c43370bc478a av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48312 avia-img-lazy-loading-not-48312 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/life-insurance-search-result-900.jpg.webp\" alt='life insurance seo search result' title='life-insurance-search-result-900'  height=\"236\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/life-insurance-search-result-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/life-insurance-search-result-900-300x79.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/life-insurance-search-result-900-80x21.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/life-insurance-search-result-900-768x201.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/life-insurance-search-result-900-705x185.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/life-insurance-search-result-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/life-insurance-search-result-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/life-insurance-search-result-900-300x79.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/life-insurance-search-result-900-80x21.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/life-insurance-search-result-900-768x201.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/life-insurance-search-result-900-705x185.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The example above for life insurance includes<\/p>\n<ul>\n<li>A brand mention in the title (Navigational),<\/li>\n<li>A price and quote calculator (Transactional),<\/li>\n<li>And in-depth explanation on \u2018What is term life insurance?\u2019 in the sitelinks (Informational)<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-51  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0\">\n.avia-image-container.av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e06135a1e48da61e51b5e4773bbdaff0 av-styling- avia-align-  avia-builder-el-52  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48302 avia-img-lazy-loading-not-48302 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900.jpg.webp\" alt='search intent optimisation tactics to improve seo' title='search-intent-idea-900'  height=\"959\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900-282x300.jpg.webp 282w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900-75x80.jpg.webp 75w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900-768x818.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900-662x705.jpg.webp 662w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/search-intent-idea-900-526x560.jpg.webp 526w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900-282x300.jpg 282w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900-75x80.jpg 75w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900-768x818.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900-662x705.jpg 662w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/search-intent-idea-900-526x560.jpg 526w&quot;}\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-53  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tips'  class='avia-section av-2qwy3ht-b66d7081374329caab51476ec7bc6406 main_color avia-section-default avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-48261'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-55  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-56  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So what can you do to optimise for Search Intent?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3\">\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-478cz18-0f0d17dc6264f5d2658b446c9c20d5e3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Do some competitor analysis<\/h3>\n<p>Look at the other results already ranking for your desired search query.<\/p>\n<p>What kind of content is on their landing page?<\/p>\n<p>How does <strong>your content<\/strong> stack up in comparison?<\/p>\n<p>Do they feature any information that your site is lacking?<\/p>\n<p>Check out this table below for a quick example comparison.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-61  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-1269bf7486adc71d370b44c53104a439\">\n.avia-image-container.av-h2771v5-1269bf7486adc71d370b44c53104a439 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-1269bf7486adc71d370b44c53104a439 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-1269bf7486adc71d370b44c53104a439 av-styling- avia-align-  avia-builder-el-62  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48324 avia-img-lazy-loading-not-48324 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content.jpeg.webp\" alt='compare content with competitors' title='compare-content'  height=\"631\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content.jpeg.webp 1280w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content-300x148.jpeg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content-1030x508.jpeg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content-80x39.jpeg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content-768x379.jpeg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content-705x348.jpeg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/compare-content-1136x560.jpeg.webp 1136w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content.jpeg 1280w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content-300x148.jpeg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content-1030x508.jpeg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content-80x39.jpeg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content-768x379.jpeg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content-705x348.jpeg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/compare-content-1136x560.jpeg 1136w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-63  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dgcvgc-38bcbcaf795400e8df82d407692230f4\">\n.av_font_icon.av-dgcvgc-38bcbcaf795400e8df82d407692230f4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-dgcvgc-38bcbcaf795400e8df82d407692230f4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dgcvgc-38bcbcaf795400e8df82d407692230f4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf02b' data-av_iconfont='fontawesomeregular' ><\/span><\/span> #2 Do some customer research<\/h3>\n<p>Check out the \u2018People also ask\u2019 section on a Google Search Results Page for your query.<\/p>\n<p>Are you covering these points in your content?<\/p>\n<p>Consider a section, with a heading matching each of these questions.<\/p>\n<p>Here are some other tools to help you find more informational keywords:<br \/>\n<a href=\"https:\/\/www.answerthepublic.com\" target=\"_blank\" rel=\"noopener noreferrer\">answerthepublic.com<\/a><br \/>\n<a href=\"https:\/\/www.reddit.com\" target=\"_blank\" rel=\"noopener noreferrer\">reddit.com<\/a><br \/>\n<a href=\"https:\/\/www.quora.com\" target=\"_blank\" rel=\"noopener noreferrer\">quora.com<\/a><\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8\">\n.av_font_icon.av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3hj9na4-ebb5c97e7a555aefe1161f2d158e37e8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='fontawesome' ><\/span><\/span> #3 Create the right type of content for the intent<\/h3>\n<p>The customer intent that Google recognises should guide the type of content you have.<\/p>\n<p>For example:<\/p>\n<p><strong>Informational intent &#8211;<\/strong><br \/>\nBlog post, long form article, how-to, case study, listicle, video<\/p>\n<p><strong>Navigational intent &#8211;<\/strong><br \/>\nBrand pages, trust pages, home page, about us.<\/p>\n<p><strong>Commercial intent &#8211;<\/strong><br \/>\nComparative article, reviews page<\/p>\n<p><strong>Transactional intent &#8211;<\/strong><br \/>\nProduct or service pages<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-67  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-4a519359bf860a89a767c30f0db9f243\">\n.avia-image-container.av-h2771v5-4a519359bf860a89a767c30f0db9f243 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-4a519359bf860a89a767c30f0db9f243 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-4a519359bf860a89a767c30f0db9f243 av-styling- avia-align-  avia-builder-el-68  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-48325 avia-img-lazy-loading-not-48325 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent.jpeg.webp\" alt='matching web content with intent' title='match-intent'  height=\"711\" width=\"711\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent.jpeg.webp 711w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent-300x300.jpeg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent-80x80.jpeg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent-36x36.jpeg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent-180x180.jpeg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent-705x705.jpeg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2021\/08\/match-intent-560x560.jpeg.webp 560w\" sizes=\"(max-width: 711px) 100vw, 711px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent.jpeg 711w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent-300x300.jpeg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent-80x80.jpeg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent-36x36.jpeg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent-180x180.jpeg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent-705x705.jpeg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/match-intent-560x560.jpeg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-69  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It&#8217;s not just about you<\/h2>\n<p>If you take one thing away from this, it&#8217;s the concept that you should design your website around what your users want to see.<\/p>\n<p>Not just what you want to say about your business.<\/p>\n<p>For example, take this\u00a0Venn diagram from Steve Krug\u2019s book \u2018Don\u2019t make me think\u2019.<\/p>\n<p>On the left we have<br \/>\n<em><strong>What the university thinks users visit their website for<\/strong><\/em><br \/>\nvs<br \/>\n<em><strong>What the users are really looking for<\/strong><\/em><\/p>\n<p>Businesses often make exactly the same mistake.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-71  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4\">\n.avia-image-container.av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5c2ad7b8d8a9496e2c0b9c86c43836c4 av-styling- avia-align-  avia-builder-el-72  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-36168 avia-img-lazy-loading-not-36168 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/venn.jpg.webp\" alt='venn diagram ux steve krug' title='venn'  height=\"634\" width=\"926\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/venn.jpg.webp 926w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/venn-80x55.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/venn-300x205.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/venn-768x526.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/01\/venn-705x483.jpg.webp 705w\" sizes=\"(max-width: 926px) 100vw, 926px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/venn.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/venn.jpg 926w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/venn-80x55.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/venn-300x205.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/venn-768x526.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/venn-705x483.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-73  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Nettl Academy<\/h2>\n<p>If you&#8217;re interested in a deeper dive into this topic, you can watch our webinar on the topic below.<\/p>\n<p>Or access even more free SEO tutorials at our <a href=\"https:\/\/www.nettl.com\/uk\/seo-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nettl SEO Academy<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video av-kshcggg0-7372d8d247165ee57f2318e33b95378b avia-video-16-9 av-no-preview-image avia-video-confirm_all av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/481802966'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/481802966?dnt=1&amp;app_id=122963&autoplay=1&loop=0&controls=1&muted=0\" width=\"1280\" height=\"720\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Short of time?<\/h2>\n<p>As we mentioned, optimising your website for Search Intent is something anyone can do.<\/p>\n<p>You don&#8217;t have to be an SEO geek to make significant improvements.<\/p>\n<p>What you do need, though, is time. Something most owners, managers and marketers have precious little of.<\/p>\n<p>If you&#8217;d like to work more efficiently, let us do the heavy lifting.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener noreferrer\">Find your nearest local Nettl studio<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-77  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-78  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-48261'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner or marketer, you should be obsessed with search intent. It\u2019s one of the most effective, yet simplest, SEO tactic to implement yourself.<\/p>\n","protected":false},"author":234,"featured_media":48283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":15,"footnotes":""},"categories":[16,647],"tags":[],"class_list":["post-48261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/48261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=48261"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/48261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/48283"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=48261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=48261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=48261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}