{"id":51595,"date":"2022-05-20T09:22:59","date_gmt":"2022-05-20T08:22:59","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=51595"},"modified":"2023-08-24T12:08:40","modified_gmt":"2023-08-24T11:08:40","slug":"local-search","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/local-search\/","title":{"rendered":"Local Search"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-10dcc81d2b23bbf8a269e23a3fddc7b0\">\n.avia-section.av-m6p6uk1-10dcc81d2b23bbf8a269e23a3fddc7b0{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-background-med.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-10dcc81d2b23bbf8a269e23a3fddc7b0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-0892468f984297459df3d2c90a47cccd\">\n.avia-image-container.av-l3g0d2p-0892468f984297459df3d2c90a47cccd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-0892468f984297459df3d2c90a47cccd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-0892468f984297459df3d2c90a47cccd av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51605 avia-img-lazy-loading-not-51605 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-logo-web-450.png.webp\" alt='local seo results logo' title='Local-search-logo-web-450'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-logo-web-450.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-logo-web-450-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-logo-web-450-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-logo-web-450-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/Local-search-logo-web-450-180x180.png.webp 180w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Local-search-logo-web-450.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Local-search-logo-web-450.png 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Local-search-logo-web-450-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Local-search-logo-web-450-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Local-search-logo-web-450-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Local-search-logo-web-450-180x180.png 180w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-51595'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Step up your Local Search<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-66-2966f28f6a5bbe6a31d24df5a40923c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is local SEO?<\/h2>\n<p>Local SEO is just like <em>regular-fit<\/em> <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> but with a focus on a local geographical area.<\/p>\n<p>Often <em>your<\/em> local area. Although you could be searching for results in another town or country, of course.<\/p>\n<p>So for example, <em>&#8220;Bouncy Castle Hire Castleford&#8221;<\/em><br \/>\nOr <em>&#8220;Bouncy Castle Hire Near Me&#8221;<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-65-46a34067ea84af9020488ee1f0587421\">\n#top .hr.hr-invisible.av-jp00gvdr-65-46a34067ea84af9020488ee1f0587421{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-65-46a34067ea84af9020488ee1f0587421 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440\">\n.avia-image-container.av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6ce08031f22d6ea80ae6dab8d56da440 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51608 avia-img-lazy-loading-not-51608 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900.jpg.webp\" alt='local google seo search results for bouncy castles' title='bouncy-castle-900'  height=\"863\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900-300x288.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900-80x77.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900-768x736.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900-705x676.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-castle-900-584x560.jpg.webp 584w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900-300x288.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900-80x77.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900-768x736.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900-705x676.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-castle-900-584x560.jpg 584w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-63-aadb5b09b180e6a628e33bb07838896e\">\n#top .hr.hr-invisible.av-jp00gvdr-63-aadb5b09b180e6a628e33bb07838896e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-63-aadb5b09b180e6a628e33bb07838896e hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-62-3bb14f5dff45ca36d3edb6bf5b0dd2e6\">\n.avia-image-container.av-h2771v5-62-3bb14f5dff45ca36d3edb6bf5b0dd2e6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-62-3bb14f5dff45ca36d3edb6bf5b0dd2e6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-62-3bb14f5dff45ca36d3edb6bf5b0dd2e6 av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51609 avia-img-lazy-loading-not-51609 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-near-me-900.jpg.webp\" alt='local google seo search results for bouncy castles near me' title='bouncy-near-me-900'  height=\"397\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-near-me-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-near-me-900-300x132.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-near-me-900-80x35.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-near-me-900-768x339.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/bouncy-near-me-900-705x311.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-near-me-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-near-me-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-near-me-900-300x132.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-near-me-900-80x35.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-near-me-900-768x339.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/bouncy-near-me-900-705x311.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-61-1e38ca28e527ee8f53094456636dcde6\">\n#top .hr.hr-invisible.av-jp00gvdr-61-1e38ca28e527ee8f53094456636dcde6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-61-1e38ca28e527ee8f53094456636dcde6 hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-64-522f22faad1063dc677ea3529525e93a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The \u2018O\u2019 in SEO is for &#8216;<em>Ohhh, THAT&#8217;S how you get found on Google<\/em>.&#8217;<\/p>\n<p>Just kidding. It&#8217;s &#8216;<strong>Optimisation<\/strong>&#8216;.<\/p>\n<p>And that\u2019s all about making ongoing tests, upgrades and tweaks to help you appear in the amongst the most prominent positions on the page.<\/p>\n<p>In this case, we\u2019re talking about the Local Pack. Or Map Pack as it\u2019s sometimes called.<\/p>\n<p>It&#8217;s the section that has a map, and a few businesses highlighted just below.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-59-9156c569677fdcc7aac87f8bcbd30004\">\n#top .hr.hr-invisible.av-jp00gvdr-59-9156c569677fdcc7aac87f8bcbd30004{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-59-9156c569677fdcc7aac87f8bcbd30004 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-60-229f08d0eb97b23a0aea6e96813462bb\">\n.avia-image-container.av-h2771v5-60-229f08d0eb97b23a0aea6e96813462bb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-60-229f08d0eb97b23a0aea6e96813462bb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-60-229f08d0eb97b23a0aea6e96813462bb av-styling- avia-align-  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51615 avia-img-lazy-loading-not-51615 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/local-markers900.gif\" alt='local google map search on mobile' title='local-markers900'  height=\"452\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-57-b8658b3bdabacf396e71bbea85459ccd\">\n#top .hr.hr-invisible.av-jp00gvdr-57-b8658b3bdabacf396e71bbea85459ccd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-57-b8658b3bdabacf396e71bbea85459ccd hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-58-1ee986edf88a3ed3029f624e2226849b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Anatomy of the Local Pack<\/h2>\n<p>The Local Pack is a set of results that nestles right in (usually) below the ads and above the organic listings.<\/p>\n<p>It features a search title, a small Google map, and typically 3 business listings.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-55-eefb31d147a0029b84e834299f6cfe86\">\n#top .hr.hr-invisible.av-jp00gvdr-55-eefb31d147a0029b84e834299f6cfe86{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-55-eefb31d147a0029b84e834299f6cfe86 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-56-04b9b3abc7b65e0633e183ca8ab68e98\">\n.avia-image-container.av-h2771v5-56-04b9b3abc7b65e0633e183ca8ab68e98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-56-04b9b3abc7b65e0633e183ca8ab68e98 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-56-04b9b3abc7b65e0633e183ca8ab68e98 av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51621 avia-img-lazy-loading-not-51621 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/SERP-layout-600.jpg.webp\" alt='SERP search engine results optimisation page layout' title='SERP-layout-600'  height=\"853\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/SERP-layout-600.jpg.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/SERP-layout-600-211x300.jpg.webp 211w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/SERP-layout-600-56x80.jpg.webp 56w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/SERP-layout-600-496x705.jpg.webp 496w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/SERP-layout-600-394x560.jpg.webp 394w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/SERP-layout-600.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/SERP-layout-600.jpg 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/SERP-layout-600-211x300.jpg 211w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/SERP-layout-600-56x80.jpg 56w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/SERP-layout-600-496x705.jpg 496w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/SERP-layout-600-394x560.jpg 394w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-53-7f7e5ccbeeaef58d4e2c177da85ada23\">\n#top .hr.hr-invisible.av-jp00gvdr-53-7f7e5ccbeeaef58d4e2c177da85ada23{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-53-7f7e5ccbeeaef58d4e2c177da85ada23 hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-54-d6391377dc2e99b3e551fbcbf514a749 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Each business listing shows the<\/p>\n<ul>\n<li>Name<\/li>\n<li>Description<\/li>\n<li>Number<\/li>\n<li>Reviews<\/li>\n<\/ul>\n<p>You might also be lucky enough to see a concoction of other informational tit-bits, such as<\/p>\n<ul>\n<li>Opening hours<\/li>\n<li>Locations<\/li>\n<li>Photos<\/li>\n<li>Products and more<\/li>\n<\/ul>\n<p>There may also be links to<\/p>\n<ul>\n<li>Call them<\/li>\n<li>Visit their website<\/li>\n<li>Or get directions<\/li>\n<\/ul>\n<p>So your Google Business Profile is a hotbed of useful data snippets alongside an interactive map. Ooooooohh.<\/p>\n<p>What more do we need?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-51-0f2cea0c2926db9ce449dd1753f82089\">\n#top .hr.hr-invisible.av-jp00gvdr-51-0f2cea0c2926db9ce449dd1753f82089{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-51-0f2cea0c2926db9ce449dd1753f82089 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-52-f4d58860668d39dd0ae47230d7da8d84\">\n.avia-image-container.av-h2771v5-52-f4d58860668d39dd0ae47230d7da8d84 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-52-f4d58860668d39dd0ae47230d7da8d84 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-52-f4d58860668d39dd0ae47230d7da8d84 av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-51634 avia-img-lazy-loading-not-51634 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900.jpg.webp\" alt=\"-\" title=\"beanie-hat-girl-900\" height=\"643\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900-300x214.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900-80x57.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900-768x549.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900-260x185.jpg.webp 260w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900-705x504.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/beanie-hat-girl-900-784x560.jpg.webp 784w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900-300x214.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900-80x57.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900-768x549.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900-260x185.jpg 260w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900-705x504.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/beanie-hat-girl-900-784x560.jpg 784w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-49-7612ec9372be9b80f59688afd573b71d\">\n#top .hr.hr-invisible.av-jp00gvdr-49-7612ec9372be9b80f59688afd573b71d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-49-7612ec9372be9b80f59688afd573b71d hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-50-431191391e4905e3d74b76288ca4860e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why would you want to appear here?<\/h2>\n<p>Hmmm, ok&#8230; Is this a trick question?<\/p>\n<p>Only, I think you&#8217;re here because you know it\u2019s useful to be here.<\/p>\n<p>You already know people are searching for businesses just like you in your local area.<\/p>\n<p>And if you want stats to prove it, there are copious amounts doing the rounds.<\/p>\n<p>But, while we\u2019re on the subject let\u2019s highlight just one.<\/p>\n<p><em>&#8220;Near me&#8221;<\/em> or <em>&#8220;close by&#8221;<\/em> type searches grew by more than 900% over two years. <a style=\"font-size: 1em;\" href=\"https:\/\/www.chatmeter.com\/blog\/50-local-seo-stats-every-marketer-should-know-2018\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/p>\n<p>And that, my friends, was in 2018. Can you imagine how popular it is now?<\/p>\n<p>Google\u2019s local listings appear above the organic ones. The unpaid pinnacle of the page. This stuff matters to people.<\/p>\n<p>And so, as business owners and marketers, we want to make sure it matters to us.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-47-5ad0f113c6a597143b196356cbf5d1d7\">\n#top .hr.hr-invisible.av-jp00gvdr-47-5ad0f113c6a597143b196356cbf5d1d7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-47-5ad0f113c6a597143b196356cbf5d1d7 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-48-dad498feeb1d7c35e2499c16bc68f141\">\n.avia-image-container.av-h2771v5-48-dad498feeb1d7c35e2499c16bc68f141 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-48-dad498feeb1d7c35e2499c16bc68f141 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-48-dad498feeb1d7c35e2499c16bc68f141 av-styling- avia-align-  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-51636 avia-img-lazy-loading-not-51636 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900.jpg.webp\" alt=\"-\" title=\"mobile-search-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/mobile-search-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/mobile-search-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-45-4146123603481549dddb3fcadd9dba83\">\n#top .hr.hr-invisible.av-jp00gvdr-45-4146123603481549dddb3fcadd9dba83{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-45-4146123603481549dddb3fcadd9dba83 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-46-cbcce52550dd9ad048b4e4a6925a4f21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How do I boost my local ranking performance?<\/h2>\n<p>Well, <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">good wholesome on-page SEO<\/a> is a stupendous place to start.<\/p>\n<p>We have tonnes of content to help you with that side of things. Although, what does content actually weigh anyway?<\/p>\n<p>While you ponder that thought, why not check out our \u2018<a href=\"https:\/\/www.nettl.com\/uk\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">What is SEO?<\/a>\u2019 or \u2019<a href=\"https:\/\/www.nettl.com\/uk\/seo-fundamentals\/\" target=\"_blank\" rel=\"noopener\">SEO 101<\/a>\u2019 videos to get started?<\/p>\n<p>You can\u2019t beat the basics done well.<\/p>\n<p>BUT WAIT, you cry, this is a guide about LOCAL listings.<\/p>\n<p>No, you\u2019re right. Soooo, you\u2019ll be pleased to hear there are also some local-specific strategies you can deploy.<\/p>\n<p>We\u2019ll get into those later. But at the very least, do <strong>make sure your website is mobile-friendly<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/local-search-to-store-visit-statistics\/\" target=\"_blank\" rel=\"noopener\">84% of local searches are made on mobile devices<\/a>, so you need to be expecting them.<\/p>\n<p>For now, let&#8217;s take look at some of the moves you can make to optimise specifically for inclusion in the local pack.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-44-fb73a932abc8c4477304872d5fb6235f\">\n.avia-image-container.av-h2771v5-44-fb73a932abc8c4477304872d5fb6235f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-44-fb73a932abc8c4477304872d5fb6235f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-44-fb73a932abc8c4477304872d5fb6235f av-styling- avia-align-  avia-builder-el-34  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-51638 avia-img-lazy-loading-not-51638 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900.jpg.webp\" alt=\"-\" title=\"local-kids-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/local-kids-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/local-kids-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-43-05e22de2dc7491e087535b9de0723ade\">\n#top .hr.hr-invisible.av-jp00gvdr-43-05e22de2dc7491e087535b9de0723ade{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-43-05e22de2dc7491e087535b9de0723ade hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-42-d427e03929137d1acb3ed8be00704142 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006\">\n.av_font_icon.av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-29xiiob-fdb683f569e86a9b7be4d9b7301c6006 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Location<\/h3>\n<p>Google says it bases local results on relevance, distance and prominence.<\/p>\n<p>In fact, distance is such an important signal that results can vary from one street to another in the same town.<\/p>\n<p>So your local pack ranking can vary dramatically across a relatively small geographical area.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab\">\n#top .hr.hr-invisible.av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-40-dfa7e23e7954eb873f88b9d27e402bab hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-41-41870751f3f8641f103cedf43a004d53\">\n.avia-image-container.av-h2771v5-41-41870751f3f8641f103cedf43a004d53 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-41-41870751f3f8641f103cedf43a004d53 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-41-41870751f3f8641f103cedf43a004d53 av-styling- avia-align-  avia-builder-el-39  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51639 avia-img-lazy-loading-not-51639 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results.jpg.webp\" alt='different local seo results' title='different-local-results'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/different-local-results-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/different-local-results-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-38-c7e6d2d99dca34b839e25f3f0c28b43c\">\n#top .hr.hr-invisible.av-jp00gvdr-38-c7e6d2d99dca34b839e25f3f0c28b43c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-38-c7e6d2d99dca34b839e25f3f0c28b43c hr-invisible  avia-builder-el-40  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-39-6ca05a90f877b7203ff2044f6af17637 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>All this makes sense, of course. When you\u2019re looking for coffee shops, tube stations, or public toilets, metres matter.<\/p>\n<p>But the same considerations are in place when you\u2019re searching for a timber merchant or trampoline park.<\/p>\n<p>So location is clearly mahoosive. And sadly, it might be the only one you can\u2019t do much about.<\/p>\n<p><em>Much<\/em>.<\/p>\n<p>Because, to rank in the map pack, you will need a bonafide physical location there.<\/p>\n<p>Maybe that\u2019s realistic, maybe it\u2019s not.<\/p>\n<p>But you can still build location-specific landing pages to help you rank in the organic listings.<\/p>\n<p>Just be sure to include unique, location-specific content to justify the page.<\/p>\n<p>Don\u2019t just duplicate identical service landing pages, bang a town name on the end and find and replace the town. This is bad.<\/p>\n<p>Do include:<\/p>\n<ul>\n<li>Copy about what you offer in the area and how<\/li>\n<li>Mention some of the things that make the area unique<\/li>\n<li>Photos from the area<\/li>\n<li>Case studies from the area<\/li>\n<li>Testimonials from the area<\/li>\n<li>Smaller locations served within the area<\/li>\n<\/ul>\n<p>OK, Let\u2019s look at some of the things you can do to help your business appear in the <strong>local map pack<\/strong>. Starting with Google My Business. Or, as it has been recently renamed, Google Business Profile<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-36-1ecc0a124df4190710f162cb1380d5c2\">\n#top .hr.hr-invisible.av-jp00gvdr-36-1ecc0a124df4190710f162cb1380d5c2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-36-1ecc0a124df4190710f162cb1380d5c2 hr-invisible  avia-builder-el-42  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-35-601afde5d55ddb417101a2a0a979b6c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b\">\n.av_font_icon.av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wm3wqz-be2eb0386e4637a9c9cb639ee861d84b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Google Business Profile<\/h3>\n<p>If you want to appear in the map pack, you\u2019ll need a Google Business listing just to get in the game.<br \/>\nNo Google Business Profile listing, no existing.<\/p>\n<p><strong>The good news is it\u2019s really simple.<\/strong><\/p>\n<p>If you\u2019re already on the radar, you can claim and verify your Google Business Profile directly in Google Search and Google Maps. Just find your business and click \u2018Own this business?&#8217;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-34-0c5f937785decb1d6f9a5e60b750c4a2\">\n#top .hr.hr-invisible.av-jp00gvdr-34-0c5f937785decb1d6f9a5e60b750c4a2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-34-0c5f937785decb1d6f9a5e60b750c4a2 hr-invisible  avia-builder-el-45  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-37-4ae269b5b4ab49c5aa0a3ad4c7946e36\">\n.avia-image-container.av-h2771v5-37-4ae269b5b4ab49c5aa0a3ad4c7946e36 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-37-4ae269b5b4ab49c5aa0a3ad4c7946e36 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-37-4ae269b5b4ab49c5aa0a3ad4c7946e36 av-styling- avia-align-  avia-builder-el-46  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51641 avia-img-lazy-loading-not-51641 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/own-this-business.jpg.webp\" alt='claim your google business profile' title='own-this-business'  height=\"393\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/own-this-business.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/own-this-business-300x131.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/own-this-business-80x35.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/own-this-business-768x335.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/own-this-business-705x308.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/own-this-business.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/own-this-business.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/own-this-business-300x131.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/own-this-business-80x35.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/own-this-business-768x335.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/own-this-business-705x308.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-32-d5844d8309d917326e89ab33690c18a3\">\n#top .hr.hr-invisible.av-jp00gvdr-32-d5844d8309d917326e89ab33690c18a3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-32-d5844d8309d917326e89ab33690c18a3 hr-invisible  avia-builder-el-47  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-31-6ec4c2402c752a8d5992621174b843bd\">\n.avia-image-container.av-h2771v5-31-6ec4c2402c752a8d5992621174b843bd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-31-6ec4c2402c752a8d5992621174b843bd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-31-6ec4c2402c752a8d5992621174b843bd av-styling- avia-align-  avia-builder-el-48  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51642 avia-img-lazy-loading-not-51642 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/verify-your-business.jpg.webp\" alt='verify your google business profile' title='verify-your-business'  height=\"518\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/verify-your-business.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/verify-your-business-300x173.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/verify-your-business-80x46.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/verify-your-business-768x442.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/verify-your-business-705x406.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/verify-your-business.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/verify-your-business.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/verify-your-business-300x173.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/verify-your-business-80x46.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/verify-your-business-768x442.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/verify-your-business-705x406.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-30-135d6d7c86cd903e46ccfc0e9500c608\">\n#top .hr.hr-invisible.av-jp00gvdr-30-135d6d7c86cd903e46ccfc0e9500c608{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-30-135d6d7c86cd903e46ccfc0e9500c608 hr-invisible  avia-builder-el-49  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-33-b23d639676ea864294b7cd54c529691b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you\u2019re an undiscovered newbie to the scene then you may need to <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">create your free Business Profile<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-28-14f42f2eeff0eeb2fb4b2db25f6891ef\">\n#top .hr.hr-invisible.av-jp00gvdr-28-14f42f2eeff0eeb2fb4b2db25f6891ef{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-28-14f42f2eeff0eeb2fb4b2db25f6891ef hr-invisible  avia-builder-el-51  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-29-f5508edba259d53f00c47096c3ddf7e8\">\n.avia-image-container.av-h2771v5-29-f5508edba259d53f00c47096c3ddf7e8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-29-f5508edba259d53f00c47096c3ddf7e8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-29-f5508edba259d53f00c47096c3ddf7e8 av-styling- avia-align-  avia-builder-el-52  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51643 avia-img-lazy-loading-not-51643 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/create-your-google-business-profile.jpg.webp\" alt='create a google business profile to help you rank in the local map pack search results' title='create-your-google-business-profile'  height=\"447\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/create-your-google-business-profile.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/create-your-google-business-profile-300x149.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/create-your-google-business-profile-80x40.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/create-your-google-business-profile-768x381.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/create-your-google-business-profile-705x350.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/create-your-google-business-profile.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/create-your-google-business-profile.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/create-your-google-business-profile-300x149.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/create-your-google-business-profile-80x40.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/create-your-google-business-profile-768x381.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/create-your-google-business-profile-705x350.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-26-0d4f7d988d5c3cd1d4ef98ece4a3163c\">\n#top .hr.hr-invisible.av-jp00gvdr-26-0d4f7d988d5c3cd1d4ef98ece4a3163c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-26-0d4f7d988d5c3cd1d4ef98ece4a3163c hr-invisible  avia-builder-el-53  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-27-84d41073c71265497cab36df6789535f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Some things to note&#8230;<\/h3>\n<p>Complete as much information as possible.<\/p>\n<p>Google gives you brownie points based on how complete your profile is.<\/p>\n<p>Include your contact details. Obviously. But pay attention to how this appears.<\/p>\n<p>You\u2019ll want it to appear the same way across the entire interwebs. More on this in a second.<\/p>\n<p>But also include website, opening hours, photos, category information, secondary category information, products, services, menus\u2026 E V E R Y T H I N G.<\/p>\n<p>It\u2019s your shop window.<\/p>\n<p>And as a result, do make a habit of keeping this info up to date.<\/p>\n<p>A shop window with Halloween decor just looks sad in spring. But this is even more important than window dressing.<\/p>\n<p>People will check here to see if you\u2019re open or not. Not your website. Not your Facebook. Here.<\/p>\n<p>So dated info is a lost sale or irritated customer. Be on your game.<\/p>\n<p>Check out our article for an <a href=\"https:\/\/www.nettl.com\/uk\/google-business-profile\/\">in-depth look at optimising your Google Business Profile<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-24-a0ff3e0cffa9a5a69a45a76d51ec6b7e\">\n#top .hr.hr-invisible.av-jp00gvdr-24-a0ff3e0cffa9a5a69a45a76d51ec6b7e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-24-a0ff3e0cffa9a5a69a45a76d51ec6b7e hr-invisible  avia-builder-el-55  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-25-ed5a5ebf9a8fdad0e21bfa43efb8bd79\">\n.avia-image-container.av-h2771v5-25-ed5a5ebf9a8fdad0e21bfa43efb8bd79 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-25-ed5a5ebf9a8fdad0e21bfa43efb8bd79 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-25-ed5a5ebf9a8fdad0e21bfa43efb8bd79 av-styling- avia-align-  avia-builder-el-56  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51644 avia-img-lazy-loading-not-51644 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store.jpg.webp\" alt='Consistent business name and contact details is so important' title='u-move-store'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/u-move-store-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/u-move-store-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-22-b17430a4806ded363064ac0dc96189d3\">\n#top .hr.hr-invisible.av-jp00gvdr-22-b17430a4806ded363064ac0dc96189d3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-22-b17430a4806ded363064ac0dc96189d3 hr-invisible  avia-builder-el-57  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-23-17c1ab7c37456c93419f22bfb5b4b197 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96\">\n.av_font_icon.av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1odk9yj-7f1448dfc04a0fac2297f9e6d1131f96 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 NAP<\/h3>\n<p>No, no siestas sorry. NAP stands for<\/p>\n<ul>\n<li>Name<\/li>\n<li>Address<\/li>\n<li>Phone Number<\/li>\n<\/ul>\n<p>Remember when we mentioned you want consistency across your contact details?<\/p>\n<p>Well, despite how sophisticated Google is, turns out they have a bit of OCD for NAP.<\/p>\n<p>It\u2019s all about consistency. It has to match, or they get triggered.<\/p>\n<p>Even the smallest detail, such as whether you write St. or Street, can be enough to rattle the algorithm.<\/p>\n<p>So can you imagine how unsettled the search overlord would become if you sported a different BUSINESS NAME?<\/p>\n<p>Let alone an old ADDRESS somewhere. That\u2019s some serious drama.<\/p>\n<p>We can run reports to find all mentions of your business listing across the entire cyberverse.<\/p>\n<p>There are often hundreds. Even thousands. And so typically, it\u2019s common to find anomalies.<\/p>\n<p>Of course, sometimes the listings are obscure.<\/p>\n<p>But we\u2019ve seen plenty of instances where the NAP on a company\u2019s website doesn\u2019t even match their Google Business listing.<\/p>\n<p>Oh, you need to amend the obscure ones too. Sorry.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-20-700d2f318de8e5ef111a516fc05b9f6f\">\n#top .hr.hr-invisible.av-jp00gvdr-20-700d2f318de8e5ef111a516fc05b9f6f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-20-700d2f318de8e5ef111a516fc05b9f6f hr-invisible  avia-builder-el-60  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-21-520ea4613205c3a63b611f7c878f200a\">\n.avia-image-container.av-h2771v5-21-520ea4613205c3a63b611f7c878f200a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-21-520ea4613205c3a63b611f7c878f200a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-21-520ea4613205c3a63b611f7c878f200a av-styling- avia-align-  avia-builder-el-61  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51645 avia-img-lazy-loading-not-51645 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900.jpg.webp\" alt='Google reviews help local search seo' title='star-reviews-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-839x560.jpg.webp 839w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-839x560.jpg 839w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-18-66400e56bcc616eed4069b8390902e9d\">\n#top .hr.hr-invisible.av-jp00gvdr-18-66400e56bcc616eed4069b8390902e9d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-18-66400e56bcc616eed4069b8390902e9d hr-invisible  avia-builder-el-62  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-19-dd1be02b89f79509b4d55328ed2c1567 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294\">\n.av_font_icon.av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16iqk3v-9ed1a682eac33796ecd0e823d30a9294 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Reviews<\/h3>\n<p>OK, let\u2019s get to some of the real juicy bits.<\/p>\n<p>Now, this may not be groundbreaking. But it is quite possibly your <strong>single biggest opportunity<\/strong> to improve your local pack performance.<\/p>\n<p>We\u2019ve all known for some time that reviews are a good thing.<\/p>\n<p>And that local businesses with a number of good reviews tend to perform better than those with none.<\/p>\n<p>200+ 5 star reviews, or none and done. <em>Which you picking?<\/em><\/p>\n<p>So it should come as no surprise that Google rewards businesses with plenty of positive reviews.<\/p>\n<p>But did you know it goes way deeper than that? Google also reads the reviews. <strong>And your replies<\/strong>.<\/p>\n<p>Imagine how influential your reviews become when they are being scored for the following:<\/p>\n<ul>\n<li>Number of reviews<\/li>\n<li>Star rating awarded<\/li>\n<li>Sentiment of comment<\/li>\n<li>Keywords in comment<\/li>\n<li>Whether or not you reply<\/li>\n<li>Sentiment of replies<\/li>\n<li><a href=\"https:\/\/www.nettl.com\/uk\/keyword-and-phrase-research\/\">Keywords<\/a> in reply<\/li>\n<\/ul>\n<p>If you\u2019re not getting good reviews then there is an argument to suggest that\u2019s where the focus should be for now.<\/p>\n<p>However, we know you\u2019re here because you care. So it\u2019s probably the case you just want more.<\/p>\n<p><em>(It\u2019s ok, Oliver. You can always have more!)<\/em><\/p>\n<p>One way to encourage customers to leave a review is to send them an email with a direct link.<\/p>\n<p>Creating a link is easy. Log into your Google Business Profile Manager and find the \u2018get more reviews\u2019 card on the homepage.<br \/>\nClick \u2019Share review form\u2019 and in return, you get a nice little short url to share.<\/p>\n<p>Copy the link or share directly on Facebook, WhatsApp, Twitter or email.<\/p>\n<p>One word of caution though.<\/p>\n<p>Maybe don\u2019t send too many requests at once.<\/p>\n<p>If you\u2019ve had none for ages, and then all of a sudden there\u2019s an avalanche of love. Then ghosted again. It can put Google off a bit. So be organic about it. Channel your natural.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-16-6cbc5a366a0e4a2dc789602155901bbc\">\n#top .hr.hr-invisible.av-jp00gvdr-16-6cbc5a366a0e4a2dc789602155901bbc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-16-6cbc5a366a0e4a2dc789602155901bbc hr-invisible  avia-builder-el-65  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-17-263cc551b3b1c311b834a8c1c6b248a8\">\n.avia-image-container.av-h2771v5-17-263cc551b3b1c311b834a8c1c6b248a8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-17-263cc551b3b1c311b834a8c1c6b248a8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-17-263cc551b3b1c311b834a8c1c6b248a8 av-styling- avia-align-  avia-builder-el-66  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51647 avia-img-lazy-loading-not-51647 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/review-card.jpg.webp\" alt='How to request google reviews' title='review-card'  height=\"388\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/review-card.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/review-card-300x129.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/review-card-80x34.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/review-card-768x331.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/review-card-705x304.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/review-card.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/review-card.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/review-card-300x129.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/review-card-80x34.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/review-card-768x331.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/review-card-705x304.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-14-3a6f22573913f46cb1b645631414b57b\">\n#top .hr.hr-invisible.av-jp00gvdr-14-3a6f22573913f46cb1b645631414b57b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-14-3a6f22573913f46cb1b645631414b57b hr-invisible  avia-builder-el-67  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-13-deb037f75fa2f19bfc7d310e38ebb16e\">\n.avia-image-container.av-h2771v5-13-deb037f75fa2f19bfc7d310e38ebb16e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-13-deb037f75fa2f19bfc7d310e38ebb16e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-13-deb037f75fa2f19bfc7d310e38ebb16e av-styling- avia-align-  avia-builder-el-68  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51646 avia-img-lazy-loading-not-51646 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/request-reviews.jpg.webp\" alt='how to make it easy to request more google reviews' title='request-reviews'  height=\"543\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/request-reviews.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/request-reviews-300x181.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/request-reviews-80x48.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/request-reviews-768x463.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/request-reviews-705x425.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/request-reviews.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/request-reviews.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/request-reviews-300x181.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/request-reviews-80x48.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/request-reviews-768x463.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/request-reviews-705x425.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-12-bf1d1b47a881fff094cdba5fd404b42b\">\n#top .hr.hr-invisible.av-jp00gvdr-12-bf1d1b47a881fff094cdba5fd404b42b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-12-bf1d1b47a881fff094cdba5fd404b42b hr-invisible  avia-builder-el-69  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-15-722216d370220ec34395bd7c790eb19e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nceg6j-61c19df1521030c80329bdca9f3dba65\">\n.av_font_icon.av-nceg6j-61c19df1521030c80329bdca9f3dba65{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nceg6j-61c19df1521030c80329bdca9f3dba65 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nceg6j-61c19df1521030c80329bdca9f3dba65 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p>\n<h3>Nettl Nugget<\/h3>\n<p><strong>Are you in the hospitality industry?<\/strong> One effective little idea is to put a card on the table, or with the bill, saying the following:<\/p>\n<p>Happy with your visit?<\/p>\n<p><em><strong>No<\/strong><\/em> &#8211; Oh no, sorry to have not wow\u2019d you on this occasion.<\/p>\n<p>Please speak to a member of the team or send an email to care@business.com so we can try to make things right.<\/p>\n<p><em><strong>Yes<\/strong> <\/em>&#8211; Hurrah! That makes us fuzzy. Please do spread the word by leaving a Google review. It means a lot to a local business like ours.<\/p>\n<p>This helps send the negative feedback back to the right team and the positive feedback to the masses.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-72  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-11-60d8bc01d2751730a8c26ba59caabdf0\">\n.avia-image-container.av-h2771v5-11-60d8bc01d2751730a8c26ba59caabdf0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-11-60d8bc01d2751730a8c26ba59caabdf0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-11-60d8bc01d2751730a8c26ba59caabdf0 av-styling- avia-align-  avia-builder-el-73  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51649 avia-img-lazy-loading-not-51649 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900.jpg.webp\" alt='locally connected link building and citations' title='connected-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/connected-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/connected-900-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-74  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-9-6d85a8b1f7b233fbc575f0894be255e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48\">\n.av_font_icon.av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-qy0ikr-6bd56600694e4646bd6ad24f10db1f48 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue822' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Local Links and Citations<\/h3>\n<p>What\u2019s the difference?<\/p>\n<p>A <em>link<\/em> is a hyperlink to your website from another website. You click it, it takes you there.<\/p>\n<p>A <em>citation<\/em> is a mention of your website or company. So sometimes they can be both.<\/p>\n<p>Again, this isn\u2019t uncharted territory in the world of search engine optimisation.<\/p>\n<p>It\u2019s just that you can get more ROI for your efforts when we\u2019re talking local.<\/p>\n<p>With traditional high level <a href=\"\/uk\/seo\/\">SEO<\/a>, while links have always been important, it\u2019s more about quality over quantity.<\/p>\n<p>One really high quality non-paid backlink from a well trusted educational or media website can smash 1000 meaningless ones from questionable domains.<\/p>\n<p>But with local, the \u2018localness\u2019 of their operation adds value. Quality street.<\/p>\n<p>So if that website or directory mentioning you has an affiliation with the area, super.<\/p>\n<p>Plus, you\u2019ll probably find the opportunities easier to grab.<\/p>\n<p>You\u2019ll naturally have more in common with local businesses in your region.<\/p>\n<p>No doubt you\u2019ll already have close relationships with a lot of businesses and groups.<\/p>\n<p>People tend to be happy to recommend a list of preferred suppliers.<\/p>\n<p>There\u2019ll be local events you can attend.<\/p>\n<p>Workshops you can present at.<\/p>\n<p>Universities you can be a guest speaker for.<\/p>\n<p>And overall, you\u2019ll find sponsorship opportunities more affordable.<\/p>\n<p>All of these things make your contribution to the local ecosystem all the greater.<\/p>\n<p>And Google will notice.<\/p>\n<p>(It has spies everywhere)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-77  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-7-84f61ccda48e151fbd2799542fb3a523\">\n.avia-image-container.av-h2771v5-7-84f61ccda48e151fbd2799542fb3a523 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-7-84f61ccda48e151fbd2799542fb3a523 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-7-84f61ccda48e151fbd2799542fb3a523 av-styling- avia-align-  avia-builder-el-78  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51650 avia-img-lazy-loading-not-51650 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about.jpg.webp\" alt='seo is a lot to think about' title='lots-to-think-about'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/lots-to-think-about-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/lots-to-think-about-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-79  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-5-b58a30b46e12e91ac1c25da30387784a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>This still seems like a lot<\/h2>\n<p>Yes, it can be. It\u2019s a simple process but it still takes work.<\/p>\n<p>If you need a hand with any of it, just let us know.<\/p>\n<p>We have clever software to help do the heavy lifting on the listings.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/seo\/#packages\">Affordable packages<\/a> to keep everything up to date.<\/p>\n<p>And if you just need help to get your Google Business Profile off the ground, we have friendly real-life humans people ready to guide you through it over a coffee.<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener\">Find your local Nettl studio<\/a> by clicking the button below.<\/p>\n<p>Or hey, just Google it!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-81  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-82  el_after_av_hr  el_before_av_hr '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79\">\n#top .hr.hr-invisible.av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79 hr-invisible  avia-builder-el-83  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-3-82c3b630d80b67118d0bda253e3285eb\">\n.avia-image-container.av-h2771v5-3-82c3b630d80b67118d0bda253e3285eb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-3-82c3b630d80b67118d0bda253e3285eb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-3-82c3b630d80b67118d0bda253e3285eb av-styling- avia-align-  avia-builder-el-84  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-39937 avia-img-lazy-loading-not-39937 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-1030x687.jpg.webp\" alt='black coffee' title='happy-coffee-6347 (1)'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-1030x687.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1-272x182.jpg.webp 272w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/06\/happy-coffee-6347-1.jpg.webp 1500w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-1030x687.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-1030x687.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1-272x182.jpg 272w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/happy-coffee-6347-1.jpg 1500w&quot;}\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-85  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-51595'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Here are five action points to pimp up your local search performance. Plus, one sneaky-smart tip for hospitality businesses (that we can probably all use).<\/p>\n","protected":false},"author":234,"featured_media":51654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":10,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-51595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/51595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=51595"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/51595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/51654"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=51595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=51595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=51595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}