{"id":51771,"date":"2022-06-03T15:24:05","date_gmt":"2022-06-03T14:24:05","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=51771"},"modified":"2022-07-25T12:11:43","modified_gmt":"2022-07-25T11:11:43","slug":"graphic-design-and-brand-identity","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/graphic-design-and-brand-identity\/","title":{"rendered":"Why graphic design is important for your brand identity"},"content":{"rendered":"<div id='elevate'  class='avia-section av-2qwy3ht-25e3e254369c509abf1a91080ba05dea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-51771'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-b00ea93861545631179200d41110c8e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Graphic Design and Brand Identity<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-4024dfc4ce0f57749a86c044d08f7151 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><b>Why Graphic Design is Important for your Brand Identity<\/b><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51778 size-full\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-79567812-S.jpg.webp\" alt=\"-\" width=\"500\" height=\"333\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-79567812-S.jpg.webp 500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-79567812-S-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-79567812-S-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-79567812-S-272x182.jpg.webp 272w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-79567812-S.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-79567812-S.jpg 500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-79567812-S-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-79567812-S-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-79567812-S-272x182.jpg 272w&quot;}\" \/><\/p>\n<h2><b>What is Graphic Design?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Graphic design is essentially the art of communicating through visuals. By conceptualising and composing various elements of design, graphic designers enable businesses to deliver a message optically.\u00a0 The process is usually done by combining imagery, colours, typefaces and shape manipulation. A powerful tool to any good marketing plan, <a href=\"https:\/\/www.nettl.com\/uk\/signs\/\">impactful graphic design<\/a> has the ability to build or alter the perception of any brand or business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b><i>\u201cDesign is thinking made visual\u201d \u2013 Saul Bass<\/i><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51779 size-full\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-243120798-S.jpg.webp\" alt=\"-\" width=\"500\" height=\"333\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-243120798-S.jpg.webp 500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-243120798-S-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-243120798-S-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/stock-image-243120798-S-272x182.jpg.webp 272w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-243120798-S.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-243120798-S.jpg 500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-243120798-S-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-243120798-S-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/stock-image-243120798-S-272x182.jpg 272w&quot;}\" \/><b><i>\u00a0<\/i><\/b><\/p>\n<h2><\/h2>\n<h2><b>How Graphic Design Strengthens your Brand Identity<\/b><\/h2>\n<h3><b>Graphic design creates a first impression<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An impactful first impression is crucial to the likelihood of obtaining new customers and retaining them following their first dealing with a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You only have the chance at a great first impression once, and weak graphic design is not going to accurately demonstrate the message you want to depict.\u00a0\u00a0<\/span><\/p>\n<h3><b>Graphic design creates long-term brand image<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Graphic design visually delivers a message. All businesses have a message or an ethos, and it can be powerfully delivered through images, typography, illustrations, charts and colour schemes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a moment to consider brands that you deem to be instantly recognisable. You might consider Apple for its sleek aesthetics, Red Bull for its distinctive little character, or maybe Cadbury\u2019s for its rich trademark purple colour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to great graphic design work is creating something that becomes instantly identifiable. This requires well thought out design that is unique enough to stand out, but also simple enough to serve as an instantaneous reminder of a particular brand. Customers are often swayed by visual representations and so it is absolutely imperative to have strong use of graphic design when striving to be a memorable and identifiable brand within your market.<\/span><\/p>\n<h3><b>Graphic design and brand guidelines ensure consistency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re constantly changing the fonts and colour scheme, it\u2019s difficult to keep a consistent brand identity and appear unified and organised. Be cohesive throughout your <a href=\"https:\/\/www.nettl.com\/uk\/influence\/\">logo<\/a>, social media, <a href=\"https:\/\/www.nettl.com\/uk\/printing\/\">print products<\/a>, website and marketing collateral to ensure a reliable and trustworthy perception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good graphic design is done well the first time, and then evolved or added on to with time. Changing your branding and design from time to time is okay (maybe even recommended) once it remains somewhat true to the original theme and keeps consistency and recognisability.<\/span><\/p>\n<h3><b>Graphic design covers multiple areas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Graphic design often entails much more than creating fonts and logos. Great graphic designers can apply their knowledge to website design, social media graphics and <a href=\"https:\/\/www.nettl.com\/uk\/shop?keywords=gifts\">promotional products<\/a>. Having a graphic designer can give you great perspective on a wide variety of projects, and you can apply this work to multiple elements across your branding and business.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Good graphic design will help drive sales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Enhance sales by considering the efficacy of graphic design. By having an appealing and user-friendly online presence and attractive marketing collateral, you will draw more clients and ensure a great user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a major goal of your business is to ensure more online sales or bookings, you need to have a website that can sustain the traffic and encourage an action by a client once they\u2019ve reached your site. Consider investing in graphic design to fine tune all of these details that can contribute to your success and help in reaching specific goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are inherently susceptible to things that are aesthetically pleasing, a West Rock study shows that <a href=\"https:\/\/www.westrock.com\/connect\/insights\/pulse-packaging-survey\" target=\"_blank\" rel=\"noopener\">63% of consumers make purchasing decisions based on design<\/a>, and <a href=\"https:\/\/www.kinesisinc.com\/the-truth-about-web-design\/\" target=\"_blank\" rel=\"noopener\">75% of customers judge the credibility of a company based on their website design.<\/a><\/span><\/p>\n<h3><b>Good graphic design creates brand loyalty<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By having a memorable brand identity through effective graphic design, consumers are more likely to return to your products or services time and time again, because you provide them with familiarity and reliability. Being memorable means being the first business in the mind of a consumer, and therefore being their first port of call.<\/span><\/p>\n<h3><b>Graphic design can reach everybody<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In branding and marketing, images are equally as powerful as words, if not more so. The benefit of a great logo, colour palette and distinct design style is that it has the power to communicate with every audience regardless of language. Graphic design is a multilingual medium for communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou have 8 seconds to make an impression\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51776 size-full\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-scaled.jpg.webp\" alt=\"-\" width=\"2048\" height=\"1152\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-scaled.jpg.webp 2048w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-1030x580.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-1536x864.jpg.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-1500x844.jpg.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-705x397.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-mikechie-esparagoza-1601773-995x560.jpg.webp 995w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-scaled.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-scaled.jpg 2048w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-1030x580.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-1536x864.jpg 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-1500x844.jpg 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-705x397.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-mikechie-esparagoza-1601773-995x560.jpg 995w&quot;}\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><b>Examples of Graphic Design in Great Branding<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/thinkholmes.com\/how-graphic-design-impact-emotions\/#:~:text=In%20part%2C%20it&#039;s%20because%20the,&#039;t%20like%20this%E2%80%9D\" target=\"_blank\" rel=\"noopener\">Exceptional graphic design elicits an emotional response in the viewer that will,<\/a> in the long term, serve to define a brand\u2019s identity and make them memorable as an international player in their market space.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Airbnb\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Airbnb is an American online lodging marketplace. In 2013 they began their rebrand process, and in 2014 they emerged with all new designs across their website and mobile apps introducing their new logo: \u201cBelo\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cBelo\u201d symbol stemmed from the concept of \u201cBelong together\u201d and it encompasses all of the core values and intentions of Airbnb. The logo consists of four elements; a head to represent people, a location pin that represents places, a heart to symbolise love, and the letter A, standing for the company\u2019s name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The symbol can be drawn by hand by anybody, and it can be understood across all languages and cultures. This rebrand shaped the brand in its new image and vision, and this design move launched them into global success. <a href=\"https:\/\/design.studio\/work\/air-bnb\" target=\"_blank\" rel=\"noopener\">The rebrand and logo won a host of awards and it propelled their valuation to $29 billion above their closest competitor in four years.<\/a> The rebrand was executed by London-based firm DesignStudio.Their rebrand is a great example of the impact a strong brand identity can have on the success of a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51775 size-large\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-687x1030.jpg.webp\" alt=\"-\" width=\"687\" height=\"1030\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-687x1030.jpg.webp 687w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-200x300.jpg.webp 200w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-53x80.jpg.webp 53w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-768x1152.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-1024x1536.jpg.webp 1024w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-scaled.jpg.webp 1365w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-1000x1500.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-470x705.jpg.webp 470w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-cottonbro-5077042-373x560.jpg.webp 373w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-687x1030.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-687x1030.jpg 687w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-200x300.jpg 200w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-53x80.jpg 53w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-768x1152.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-1024x1536.jpg 1024w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-scaled.jpg 1365w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-1000x1500.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-470x705.jpg 470w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-cottonbro-5077042-373x560.jpg 373w&quot;}\" \/><\/span><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><b>Coca-Cola<\/b><\/h3>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Coca-Cola is one of the largest beverage companies in the world, and definitely among the most recognisable. <a href=\"https:\/\/ibrandstudio.com\/articles\/coca-cola-timeless-brand-identity\" target=\"_blank\" rel=\"noopener\">94% of the world is able to identify the Coca-Cola logo and explain the product it represents.\u00a0<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The signature red colour has not changed since the company\u2019s inception, and it was chosen as it was thought to represent energy, excitement and passion. The script of the logo has remained consistent throughout the decades, although the logo has been tweaked a few times. The packaging design and infamous glass bottle design has also played a major role in the success of Coca-Cola\u2019s branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their Christmas campaigns and Coca-Cola truck have also made a major global impact, and all of these elements have been the result of conceptual graphic design. The feel and impact of their branding has always followed a cohesive thread, creating recognisability around the world, they have always appeared to sell an experience or a feeling rather than just a product.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51774 size-large\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-687x1030.jpg.webp\" alt=\"-\" width=\"687\" height=\"1030\" title=\"\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-687x1030.jpg.webp 687w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-200x300.jpg.webp 200w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-53x80.jpg.webp 53w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-768x1152.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-1024x1536.jpg.webp 1024w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-scaled.jpg.webp 1365w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-1000x1500.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-470x705.jpg.webp 470w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/06\/pexels-artem-beliaikin-2668308-373x560.jpg.webp 373w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-687x1030.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-687x1030.jpg 687w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-200x300.jpg 200w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-53x80.jpg 53w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-768x1152.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-1024x1536.jpg 1024w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-scaled.jpg 1365w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-1000x1500.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-470x705.jpg 470w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/pexels-artem-beliaikin-2668308-373x560.jpg 373w&quot;}\" \/><\/p>\n<h3><\/h3>\n<h3><b>Nando\u2019s<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nando\u2019s design plays on a wholesome and traditional aesthetic, which stands out against its contemporary counterparts. The black cockerel within the logo stems from a Portuguese myth which keeps true to their origins and reinforces their authenticity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The colour scheme and branding of Nando\u2019s is perhaps not one that all graphic designers would immediately applaud or appreciate, but the company has managed to create a recognisable brand image throughout their restaurants. Design is a hugely important element throughout their restaurants, with the walls, bathrooms and furniture paying homage to the restaurants\u2019 Portuguese and South-African roots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more restaurants and chains pop up around the world, being identifiable is more important than ever and Nando\u2019s have streamlined their persona to stand out amongst all the noise and maintain a unique identity.\u00a0\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><b>Where to Begin?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Acknowledging world-renowned brands and the graphic design behind their success can really shed light on the importance of the brand identity their design has helped to build.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you\u2019ve seen all the reasons why graphic design is crucial to creating a great brand identity, maybe you\u2019re wondering where to start. Nettl studios have teams of designers who love to get involved with creating a brand identity, and helping you make your vision come to fruition!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nettl.com\/ie\/web-design-dublin\/\">Get in touch with your nearest Nettl studio<\/a> to take the first steps in perfecting your brand identity through graphic design.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-krevw2ie-15051a4d307d7490f898fdabfb429cec avia-buttonrow-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uev1qr-f2c121f513acb955a89864004b03afa6\">\n#top #wrap_all .avia-button.av-uev1qr-f2c121f513acb955a89864004b03afa6{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href=\"https:\/\/www.nettl.com\/uk\/contact\/\" class=\"avia-button av-uev1qr-f2c121f513acb955a89864004b03afa6 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8ba' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Let\u2019s Plan Together<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-51771'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Be identifiable and stand out amongst the rest.\u00a0Why your brand identity is important and how to put it in order with great graphic design!<\/p>\n","protected":false},"author":312,"featured_media":51778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":109,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-51771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/51771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=51771"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/51771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/51778"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=51771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=51771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=51771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}