{"id":52244,"date":"2022-07-12T06:48:54","date_gmt":"2022-07-12T05:48:54","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=52244"},"modified":"2022-07-21T14:19:46","modified_gmt":"2022-07-21T13:19:46","slug":"seo-habits","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/seo-habits\/","title":{"rendered":"3 Habits of Highly Effective SEO"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-25f06b9ad2ac8d47efa41eccf42135a2\">\n.avia-section.av-m6p6uk1-25f06b9ad2ac8d47efa41eccf42135a2{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Cogs-background-1920x1080-1.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-25f06b9ad2ac8d47efa41eccf42135a2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-d78bb8b2a31535fe02786abfbdf25868\">\n.avia-image-container.av-l3g0d2p-d78bb8b2a31535fe02786abfbdf25868 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-d78bb8b2a31535fe02786abfbdf25868 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-d78bb8b2a31535fe02786abfbdf25868 av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52263 avia-img-lazy-loading-not-52263 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Habits-Website-Logo-450-2.png.webp\" alt='top 3 most effective straight forward SEO and reputation management habits you should adpot to win more customers' title='Habits-Website-Logo-450-2'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Habits-Website-Logo-450-2.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Habits-Website-Logo-450-2-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Habits-Website-Logo-450-2-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Habits-Website-Logo-450-2-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Habits-Website-Logo-450-2-180x180.png.webp 180w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Habits-Website-Logo-450-2.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Habits-Website-Logo-450-2.png 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Habits-Website-Logo-450-2-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Habits-Website-Logo-450-2-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Habits-Website-Logo-450-2-36x36.png 36w, 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><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-52244'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-4024dfc4ce0f57749a86c044d08f7151 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>3 habits of highly effective SEO<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-ffc803468e78e4bb06a75ece4d039891 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>There really is a lot to think about.<\/h2>\n<p>Google uses over 200 (known) factors in its algorithm. And they experiment all the time.<\/p>\n<p>In fact,<a href=\"https:\/\/www.nettl.com\/uk\/google-algorithm-updates\/\" target=\"_blank\" rel=\"noopener\"> in 2018 they made over 3000 improvements<\/a>. <strong>That\u2019s almost 9 times a day<\/strong>, on average.<\/p>\n<p>And so keeping your website finely tuned as the search landscape evolves is an ongoing exercise.<\/p>\n<p>Like painting the <em>Forth Bridge<\/em>.<\/p>\n<p>But it\u2019s not only your website that needs attention of course.<\/p>\n<p>What about all the \u2018off-site\u2019 maintenance?<\/p>\n<p>Mentions of your business on other websites and platforms. Company listings and citations to keep on top of. Broken backlink management. Third-party review sites.<\/p>\n<p><em><strong>It\u2019s challenging to keep up.<\/strong><\/em><\/p>\n<p>So we\u2019ve put together our top 3 most <a href=\"\/uk\/seo\/\">effective SEO<\/a> habits that you should do regularly.<\/p>\n<p>This \u2018regular\u2019 part is important. Because ongoing maintenance, the consistent fine-tuning, gives your website the best chance of topping the charts.<\/p>\n<p>And we all know chart-toppers get more hits.<\/p>\n<p>What\u2019s more, this list of SEO TLC habits features actionable insights anyone can do. You don\u2019t need to be a developer. You can do it yourself.<\/p>\n<p>Let\u2019s get started.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-e8ba6474a2c548e9bb3a2fcc2c5fa408\">\n.avia-image-container.av-h2771v5-e8ba6474a2c548e9bb3a2fcc2c5fa408 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-e8ba6474a2c548e9bb3a2fcc2c5fa408 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-e8ba6474a2c548e9bb3a2fcc2c5fa408 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52254 avia-img-lazy-loading-not-52254 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900.jpg.webp\" alt='girl in snorkel gear ready to dive into some DIY SEO' title='snorkel-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/snorkel-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/snorkel-900-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-fe115f9d6c7ab9e98e17478932ef9709 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Where you at?<\/h2>\n<p>When more people can find you, more people can choose you.<\/p>\n<p><em>Where do you appear?<\/em><\/p>\n<p>Completed and consistent information everywhere will automatically lead to more calls, <a href=\"https:\/\/www.nettl.com\/uk\/terrific-traffic\/\">website traffic<\/a>, and navigation requests.<\/p>\n<p>But that\u2019s not all. Working on your company listings will mean winning in two events. Individual sprint and relay.<\/p>\n<p>That\u2019s because being listed in places where customers may find you is a good thing.<\/p>\n<p>But also because search engines find comfort in consistent information related to your business.<\/p>\n<p>So you give confidence to both human beings and bots alike. <em>Score.<\/em><\/p>\n<p>You could say it\u2019s like killing two birds with one stone. But we don\u2019t condone animal cruelty, so.<\/p>\n<p><em><strong>Listings matter because:<\/strong><\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/seo-statistics\/\" target=\"_blank\" rel=\"noopener\">90% of local searches<\/a> happen online and<\/strong><\/em><\/li>\n<li><em><strong>76% of those result in an action within 24 hours.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rrwv9w-a8cc17a31ceb5e179a49f7aa245968be\">\n#top .hr.hr-invisible.av-1rrwv9w-a8cc17a31ceb5e179a49f7aa245968be{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1rrwv9w-a8cc17a31ceb5e179a49f7aa245968be hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5hvqseg-d2085bc9e4491bb6cbca0023f93c31d9\">\n.avia-image-container.av-l5hvqseg-d2085bc9e4491bb6cbca0023f93c31d9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l5hvqseg-d2085bc9e4491bb6cbca0023f93c31d9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5hvqseg-d2085bc9e4491bb6cbca0023f93c31d9 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52255 avia-img-lazy-loading-not-52255 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-850x1030.png.webp\" alt='Listings - SEO listings on multiple search platforms and directories like google, maps, apple, facebook, ways and uber.' title='Listings phone'  height=\"1030\" width=\"850\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-850x1030.png.webp 850w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-248x300.png.webp 248w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-66x80.png.webp 66w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-768x930.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-582x705.png.webp 582w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone-462x560.png.webp 462w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Listings-phone.png.webp 1107w\" sizes=\"(max-width: 850px) 100vw, 850px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-850x1030.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-850x1030.png 850w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-248x300.png 248w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-66x80.png 66w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-768x930.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-582x705.png 582w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone-462x560.png 462w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Listings-phone.png 1107w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11tew5w-3e405655441705d28f3d56cab32d6c45\">\n#top .hr.hr-invisible.av-11tew5w-3e405655441705d28f3d56cab32d6c45{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-11tew5w-3e405655441705d28f3d56cab32d6c45 hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l5hvr28n-4e0a88d2ef1e037c76ceec466c63af83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>So it\u2019s important to be easily found on all relevant directories and platforms.<br \/>\nNot only the obvious ones but also platforms for GPS, voice search in your car, etc.<\/p>\n<p>Voice search is becoming more and more popular. In fact, <a href=\"https:\/\/www.socialmediatoday.com\/news\/106-fascinating-voice-search-facts-infographic\/527108\/\" target=\"_blank\" rel=\"noopener\">52% of people<\/a> use voice search while driving.<\/p>\n<p>So it\u2019s about being in the right place at the right time. But it\u2019s also about user experience.<\/p>\n<p>One of the easiest ways to upset a potential customer is to display inaccurate opening hours.<\/p>\n<p>No one enjoys a lengthy excursion only to be left disappointed when the shutters are down.<\/p>\n<p>You\u2019ll get negative reviews from people yet to even step foot inside the establishment or try what\u2019s on offer.<\/p>\n<p>More on reviews next. But for now, accuracy. Quality AND quantity. But mostly quality.<\/p>\n<p>Because <a href=\"https:\/\/www.nettl.com\/uk\/local-search\/\" target=\"_blank\" rel=\"noopener\">accurate info also improves your ranking<\/a>.<\/p>\n<p>This means you get noticed by more people, get more clicks and more customers.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-umjmc4-7634519918f4e9c27d7d3cbd73569437\">\n#top .hr.hr-invisible.av-umjmc4-7634519918f4e9c27d7d3cbd73569437{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-umjmc4-7634519918f4e9c27d7d3cbd73569437 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-12-697f0e2525a187f35ef1285d81ef09d8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>What can I do to improve my listings?<\/h2>\n<p>Start with your own spreadsheet of data.<\/p>\n<p>Include everything these directories like to display about you.<\/p>\n<ul>\n<li>(NAP) Name, Address, Phone Number<\/li>\n<li>Website<\/li>\n<li>Email<\/li>\n<li>Social Media Accounts<\/li>\n<li>Opening Hours<\/li>\n<li>Business Category<\/li>\n<li>Service Areas<\/li>\n<li>Company Description<\/li>\n<li>Delivery Options<\/li>\n<li>Payment Options<\/li>\n<li>Accessibility<\/li>\n<li>Photos<\/li>\n<\/ul>\n<p><em>To name a few!<\/em><\/p>\n<p><strong>This becomes your template.<\/strong> Everything else should match it. Identically. Even the CaPitaLis&#8217;ation.<\/p>\n<p>Read more about this in our NAPs section of our <a href=\"https:\/\/www.nettl.com\/uk\/local-search\/\" target=\"_blank\" rel=\"noopener\">Local Search guide<\/a>.<\/p>\n<p>Then, you can keep on top of your business listings by searching for where your business appears.<\/p>\n<p>Adding new listing and citations. And regularly auditing everything to make sure the information is up to date.<\/p>\n<p>This is especially useful on Google, where third-party suggestions can be accepted if not dealt with in time.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-9acb746fa598c71be70cc1dfa97c0efe\">\n.avia-image-container.av-h2771v5-9-9acb746fa598c71be70cc1dfa97c0efe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-9acb746fa598c71be70cc1dfa97c0efe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-9acb746fa598c71be70cc1dfa97c0efe av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52257 avia-img-lazy-loading-not-52257 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900.jpg.webp\" alt='reviews online reputation management shocked' title='reviews-online-reputation-management-shocked-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews-online-reputation-management-shocked-900-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews-online-reputation-management-shocked-900-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l5huoxlx-c9ba5fcab9409bc4b52e7f4d19004499 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What they sayin&#8217;?<\/h2>\n<p>Managing your reputation online is vital.<\/p>\n<p>Your customers will form views about you from the reviews they read.<\/p>\n<p>In fact,<\/p>\n<p><em><strong><a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\" target=\"_blank\" rel=\"noopener\">93%<\/a> of customers read online reviews before buying a product.<\/strong><\/em><\/p>\n<p>It\u2019s more than just a popularity contest. These votes of confidence really do affect the bottom line.<\/p>\n<p><em><strong>Typically, <a href=\"https:\/\/akuting.com\/en\/reputation-management\/increase-your-revenue-5-10-by-adding-1-star-in-an-online-review-harvard-study-confirms\" target=\"_blank\" rel=\"noopener\">a 1-star increase<\/a> in rating on review sites leads to a 5-10% revenue increase.<\/strong><\/em><\/p>\n<p>Finally, you probably won\u2019t be surprised to know that achieving better reviews leads to better rankings.<\/p>\n<p>Especially when it comes to Google\u2019s local search.<\/p>\n<p>And it doesn\u2019t end there.<\/p>\n<p>Search engines also pay attention to the:<\/p>\n<ul>\n<li>Number of reviews<\/li>\n<li>Star rating awarded<\/li>\n<li>Sentiment of comment<\/li>\n<li>Keywords in comment<\/li>\n<li>Whether or not you reply<\/li>\n<li>Sentiment of replies<\/li>\n<li>Keywords in replies<\/li>\n<\/ul>\n<h3><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b9fjqs-a26a4c8fd377ba14f3497bdaf3be829f\">\n#top .hr.hr-invisible.av-1b9fjqs-a26a4c8fd377ba14f3497bdaf3be829f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1b9fjqs-a26a4c8fd377ba14f3497bdaf3be829f hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5hw5hve-72493af3667114baad25c31165668ec1\">\n.avia-image-container.av-l5hw5hve-72493af3667114baad25c31165668ec1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l5hw5hve-72493af3667114baad25c31165668ec1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5hw5hve-72493af3667114baad25c31165668ec1 av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52258 avia-img-lazy-loading-not-52258 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-1030x836.png.webp\" alt='online review platforms' title='reviews2'  height=\"836\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-1030x836.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-300x243.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-80x65.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-768x623.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-705x572.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2-690x560.png.webp 690w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/reviews2.png.webp 1469w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-1030x836.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-1030x836.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-300x243.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-80x65.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-768x623.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-705x572.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2-690x560.png 690w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/reviews2.png 1469w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ra1hhw-bebad4cc0dd9b4fa9a9bd8b54f33bf90\">\n#top .hr.hr-invisible.av-ra1hhw-bebad4cc0dd9b4fa9a9bd8b54f33bf90{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ra1hhw-bebad4cc0dd9b4fa9a9bd8b54f33bf90 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l5hw0afx-db8591d773d3ca60ad76c5219bc8b00f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Get more reviews<\/h3>\n<p>So one of the first things we can do is ask. Get in touch with your existing customers and see if they\u2019d be happy to leave a review.<\/p>\n<p>Or have emails, printouts, <a href=\"https:\/\/www.nettl.com\/uk\/shop\/?prodcat&#091;LARGEPOS&#093;=on\">posters<\/a>, and signage asking for reviews.<\/p>\n<p>Creating a link and sharing it is easy. Check out the \u2018reviews\u2019 section of our <a href=\"https:\/\/www.nettl.com\/uk\/local-search\/\" target=\"_blank\" rel=\"noopener\">local search guide<\/a> for detailed steps on how to encourage more reviews.<\/p>\n<h3>Channel the sentiment<\/h3>\n<p>Why do you think people leave negative reviews?<\/p>\n<p>It\u2019s not always because of a cold sausage, or the receiving the wrong item.<\/p>\n<p>Because it\u2019s often not what has happened, but how it was dealt with.<\/p>\n<p>This means you sometimes get a chance to put things right.<\/p>\n<p>Here is where \u2018<em>review channeling<\/em>\u2019 comes into play.<\/p>\n<p>You can ask customers if they had a good or bad experience.<\/p>\n<p>If they click \u2018good\u2019 then you can direct that feedback towards a review site.<\/p>\n<p>If however, it\u2019s &#8216;not so good\u2019 then perhaps this particular feedback might be better directed to customer service.<\/p>\n<p>Where someone can step in and make things right.<\/p>\n<p>Intercepting any grumbles before they are made public.<\/p>\n<h3>Respond to reviews<\/h3>\n<p>It really makes a lot of sense to regularly reply to reviews.<\/p>\n<p>Not just for Google, of course. But rather to show your customers you care. Especially if the review was a negative one.<\/p>\n<p><em>Hiccups happen. It\u2019s often how you handle it that counts.<\/em><\/p>\n<p>Sure, potential customers will see the reviews but they will be equally as impacted by your response (or lack of!).<\/p>\n<p>And every so often, a well-crafted empathetic response will see the rating actually increased by the author.<\/p>\n<h3>Marketing insights<\/h3>\n<p>Sentiment can also deliver a lot of insight for your business.<\/p>\n<p>One smart marketing move is to scour reviews for insightful nuggets you can implement in your business.<\/p>\n<p>What positive things are people saying? Use this language in your marketing copy.<\/p>\n<p>What are the negative points? Use this feedback to calibrate the experience you provide.<\/p>\n<p>The real hack here is to not only read (and respond) to your reviews\/ But you should check your competitors also.<\/p>\n<p><em>Maybe don\u2019t respond to theirs though!<\/em><\/p>\n<p>Monitoring this will give you a head start when it comes to positioning your place in the market.<\/p>\n<p>What do you do better than others? What areas could you improve?<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5huqdcc-a0c0215e252364de5695673de06cc3c3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>What can I do to improve my online reputation and improve reviews?<\/h2>\n<ul>\n<li>Proactively request more reviews<\/li>\n<li>Channel responses towards the best destination<\/li>\n<li>Monitor your reviews across all platforms<\/li>\n<li>Respond to all reviews<\/li>\n<li>Read the reviews of you and your competitors<\/li>\n<li>Use the insights within your business<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-275783d547ab8cd99acfce3d2ba9f74f\">\n.avia-image-container.av-h2771v5-5-275783d547ab8cd99acfce3d2ba9f74f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-275783d547ab8cd99acfce3d2ba9f74f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-275783d547ab8cd99acfce3d2ba9f74f av-styling- avia-align-  avia-builder-el-32  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-52259 avia-img-lazy-loading-not-52259 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/07\/404-error-cat-900.gif\" alt=\"-\" title=\"404-error-cat-900\" height=\"900\" width=\"900\" itemprop=\"thumbnailUrl\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-33  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l5huwxio-79b20d2c57ac09566aabd42fb3253bc1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Does it work, tho?<\/h2>\n<p>So you\u2019ve got the website content. But is the website in good shape?<\/p>\n<p>A solid foundation of <a href=\"https:\/\/www.nettl.com\/uk\/seo\" target=\"_blank\" rel=\"noopener\">technical SEO<\/a> is the cornerstone of any optimisation effort.<\/p>\n<p><strong><em>It helps search engines make sense of your content.<\/em><\/strong><\/p>\n<p>It ensures your visitors have a good experience using your site.<\/p>\n<p>Did you know,<\/p>\n<p><em><strong><a href=\"https:\/\/in.nau.edu\/experience-design\/#:~:text=88%25%20of%20online%20consumers%20are,better%20than%20their%20desktop%20website.\" target=\"_blank\" rel=\"noopener\">88% of consumers<\/a> are unlikely to return to your site if they have a bad user experience.<\/strong><\/em><\/p>\n<p>Presumably, the other 12% just have no choice.<\/p>\n<p>Ongoing monitoring and maintenance are essential for a <a href=\"\/uk\/web\/\">well-oiled website.<\/a><\/p>\n<p>Keeping track of onsite errors and offsite movements. Updating indexes and submitting sitemaps. Fixing page errors, bugs, and broken backlinks.<\/p>\n<p>It\u2019s a full-time job if you don\u2019t know where to look. Well, it\u2019s often a full-time job even when you do!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4oa7v8-b4f90d1edeca94eb97b815934f4c9dfd\">\n#top .hr.hr-invisible.av-4oa7v8-b4f90d1edeca94eb97b815934f4c9dfd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4oa7v8-b4f90d1edeca94eb97b815934f4c9dfd hr-invisible  avia-builder-el-35  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5hwlk70-3de244074c0f2ed53bab6b9c558d1e50\">\n.avia-image-container.av-l5hwlk70-3de244074c0f2ed53bab6b9c558d1e50 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l5hwlk70-3de244074c0f2ed53bab6b9c558d1e50 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5hwlk70-3de244074c0f2ed53bab6b9c558d1e50 av-styling- avia-align-  avia-builder-el-36  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52261 avia-img-lazy-loading-not-52261 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-1030x836.png.webp\" alt='technical onsite seo and keyword analysis graphic' title='Visual 2 (12)'  height=\"836\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-1030x836.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-300x243.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-80x65.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-768x623.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-705x572.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12-690x560.png.webp 690w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/07\/Visual-2-12.png.webp 1469w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-1030x836.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-1030x836.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-300x243.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-80x65.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-768x623.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-705x572.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12-690x560.png 690w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Visual-2-12.png 1469w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w46rxw-c8838ca1f53eb003b35416a5cfb4d173\">\n#top .hr.hr-invisible.av-w46rxw-c8838ca1f53eb003b35416a5cfb4d173{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w46rxw-c8838ca1f53eb003b35416a5cfb4d173 hr-invisible  avia-builder-el-37  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l5hwddth-775579cf997cb84835ae3477fb2b15ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Then there is <a href=\"https:\/\/www.nettl.com\/uk\/keyword-and-phrase-research\/\">keyword analysis<\/a>. Everything in SEO starts with this.<\/p>\n<p>What relevant, high rewarding keywords and key phrases do you want your business to show up for?<\/p>\n<p>After all, how can you hit the target when you don\u2019t know what you\u2019re aiming for?<\/p>\n<p>How are performing now? How does this stack up against your competition?<\/p>\n<p>Only by keeping tabs on this range of data can you stay one step ahead.<\/p>\n<p>Get it right and you\u2019ll gain more customers through your website, increase traffic and offer a great-looking and fast experience for your visitors.<\/p>\n<p><em><strong>Making your site technically and structurally easy to view for search engines will help improve your online presence.<\/strong><\/em><\/p>\n<p>Again, dual reward for the same activity.<\/p>\n<p><em>Two birds, one song.<\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5hv1w6j-5a39c1380ad67c6eec15d5407720edc6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>What can I do to optimise my website?<\/h2>\n<h3>Crawlability<\/h3>\n<p>Make sure your website is indexed and submit a site map to the search engines. Ensure search engines are able to effectively crawl the entire website.<\/p>\n<h3>Fix issues<\/h3>\n<p>Eliminate <a href=\"https:\/\/www.nettl.com\/uk\/what-is-technical-seo\/\">technical SEO issues<\/a>. Be sure to fix any bugs and errors that appear over time. Explore internal links to make sure they\u2019re not broken.<\/p>\n<h3>Security<\/h3>\n<p>Ensure your website is kept safe with SSL, the latest updates, and secure passwords.<\/p>\n<h3>Monitor<\/h3>\n<p>Monitor any backlinks that link to your website and request that they\u2019re updated accordingly.<\/p>\n<h3>Keywords<\/h3>\n<p>Check what keywords you rank for and compare this with your competition.<\/p>\n<h3>Compare<\/h3>\n<p>Compare the cost of paid advertising to see if that could be a suitable alternative to get more sales. Or just feel smug at the amount you\u2019re saving with your organic efforts.<\/p>\n<h3>Get help<\/h3>\n<p>Ask us for a <a href=\"https:\/\/www.nettl.com\/uk\/getaudit\/\">free website audit.<\/a><\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20b55g-8ce985dd8b73a1af0274088733b9229a\">\n#top .hr.hr-invisible.av-20b55g-8ce985dd8b73a1af0274088733b9229a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-20b55g-8ce985dd8b73a1af0274088733b9229a hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-41  el_after_av_hr  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-42  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-52244'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":234,"featured_media":52247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-52244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/52244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=52244"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/52244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/52247"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=52244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=52244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=52244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}