{"id":52531,"date":"2022-08-18T14:56:39","date_gmt":"2022-08-18T13:56:39","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=52531"},"modified":"2022-08-19T15:11:48","modified_gmt":"2022-08-19T14:11:48","slug":"good-citations","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/good-citations\/","title":{"rendered":"Good Citations"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-ed53d06c57899f2b6d6a6cd28d2835ac\">\n.avia-section.av-m6p6uk1-ed53d06c57899f2b6d6a6cd28d2835ac{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-background.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-ed53d06c57899f2b6d6a6cd28d2835ac main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-d519e4a4ffe3cb0f26833d740356adeb\">\n.avia-image-container.av-l3g0d2p-d519e4a4ffe3cb0f26833d740356adeb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-d519e4a4ffe3cb0f26833d740356adeb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-d519e4a4ffe3cb0f26833d740356adeb av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52533 avia-img-lazy-loading-not-52533 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822.png.webp\" alt='good local seo citations' title='Citations-600x600-0822'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822-180x180.png.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/Citations-600x600-0822-560x560.png.webp 560w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822-180x180.png 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Citations-600x600-0822-560x560.png 560w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3\">\n#top .hr.hr-invisible.av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k9m1d-51091cc6eb2dd90d7c5815284b949ef3 hr-invisible  avia-builder-el-5  el_after_av_one_fifth  el_before_av_font_icon '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0\">\n.av_font_icon.av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-jll44fl-380e3ea6167b62fb99315a284dd1f0e0 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><a href='#familiarity'   class='av-icon-char' aria-hidden='true' data-av_icon='\ue89f' data-av_iconfont='fontawesome' ><\/a><\/span>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-52531'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Good Citations<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-28-b78c6f545e476814444c69bae5485fef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Ye citations of olde<\/h2>\n<p>In 1992, or 6 BG (before Google), there were only a handful of places you might list your business.<\/p>\n<p>Yellow Pages&#8230; classifieds in the local rag\u2026 Maybe a notice board at the local takeaway or taxi place.<\/p>\n<p>Today, thousands of opportunities exist to pin your proverbial business card to the wall.<\/p>\n<p>In local SEO, a citation is a mention of your business name and contact details.<\/p>\n<p>But do these mentions help drive traffic to your website? Or are they a waste of time?<\/p>\n<p>Good vibrations? Or just background noise?<\/p>\n<p>Let\u2019s dive in and take a look.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-27-f6c5cf2405af32d3236b0607a642748e\">\n#top .hr.hr-invisible.av-jp00gvdr-27-f6c5cf2405af32d3236b0607a642748e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-27-f6c5cf2405af32d3236b0607a642748e hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-4edd10fba658646ddf3914a8a5dd63f8\">\n.avia-image-container.av-h2771v5-4edd10fba658646ddf3914a8a5dd63f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-4edd10fba658646ddf3914a8a5dd63f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-4edd10fba658646ddf3914a8a5dd63f8 av-styling- avia-align-  avia-builder-el-15  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-37334 avia-img-lazy-loading-not-37334 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900.jpg.webp\" alt=\"-\" title=\"mini-900\" height=\"681\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-80x61.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-300x227.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-768x581.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2020\/04\/mini-900-705x533.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-80x61.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-300x227.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-768x581.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/mini-900-705x533.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-24-a0ff3e0cffa9a5a69a45a76d51ec6b7e\">\n#top .hr.hr-invisible.av-jp00gvdr-24-a0ff3e0cffa9a5a69a45a76d51ec6b7e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-24-a0ff3e0cffa9a5a69a45a76d51ec6b7e hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-25-336749ea2758540a736ee251b4b88891 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is a citation?<\/h2>\n<p>A citation is a mention of your business somewhere on the internet. Or on a platform connected to the internet.<\/p>\n<p>They typically include your name, address, and phone number (NAP). Sometimes more, sometimes less.<\/p>\n<p>The types of places you could find citations are<\/p>\n<ul>\n<li><em>Online directories<\/em><\/li>\n<li><em>Websites<\/em><\/li>\n<li><em>Apps<\/em><\/li>\n<li><em>Maps, and<\/em><\/li>\n<li><em>Social media platforms.<\/em><\/li>\n<\/ul>\n<p>Adding your business details to such online noticeboards makes a lot of sense, right?<\/p>\n<p>In fact, in the very old days of SEO, this is almost <em>all you had to do<\/em> to see an impact.<\/p>\n<p>But things have changed. <strong>A LOT.<\/strong><\/p>\n<p>Search engines are much more sophisticated. They use complex algorithms to factor in <em>over 200 known ranking signals<\/em> and user behaviour insights.<\/p>\n<p>But do citations still count for something?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-22-b17430a4806ded363064ac0dc96189d3\">\n#top .hr.hr-invisible.av-jp00gvdr-22-b17430a4806ded363064ac0dc96189d3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-22-b17430a4806ded363064ac0dc96189d3 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-23-55574752b13e2212447598399171f5a7\">\n.avia-image-container.av-h2771v5-23-55574752b13e2212447598399171f5a7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-23-55574752b13e2212447598399171f5a7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-23-55574752b13e2212447598399171f5a7 av-styling- avia-align-  avia-builder-el-19  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52537 avia-img-lazy-loading-not-52537 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600.jpg.webp\" alt='signposts and mentions navigating people to your website or brand' title='signs-600'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-705x705.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/signs-600-560x560.jpg.webp 560w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-705x705.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/signs-600-560x560.jpg 560w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-20-700d2f318de8e5ef111a516fc05b9f6f\">\n#top .hr.hr-invisible.av-jp00gvdr-20-700d2f318de8e5ef111a516fc05b9f6f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-20-700d2f318de8e5ef111a516fc05b9f6f hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-21-81cc8940316183a9787bc9fd261a5961 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Do citations matter for local SEO?<\/h2>\n<p>Of course. Citations are still one of those ranking signals.<\/p>\n<p>And even if you take search engines out of the equation, they still matter.<\/p>\n<p>Let\u2019s just focus on people for a second, not bots. Or rankings.<\/p>\n<p>People look up info on directories. They use maps to find businesses.<\/p>\n<p>And so citations help people to discover local businesses.<\/p>\n<p>In fact, <em><strong><a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\" target=\"_blank\" rel=\"noopener\">93% of consumers<\/a> used online searches to find a local business.<\/strong><\/em><\/p>\n<p>So naturally, it makes sense you\u2019ll want your business to appear in these places.<\/p>\n<p>And for all the stuff like contact details, opening hours and services offered to be all up to date.<\/p>\n<p>Otherwise, you\u2019ll annoy potential pit stoppers.<\/p>\n<p><em><strong><a href=\"https:\/\/www.tributemedia.com\/blog\/how-to-deal-with-or-remove-fake-negative-google-reviews\" target=\"_blank\" rel=\"noopener\">86% of consumers<\/a> read reviews for local businesses.<\/strong><\/em><\/p>\n<p>Avoidable negative reviews can often pop up because the inaccurate opening hours have been published. Causing disgruntled punters to show up to a shut shop.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-18-66400e56bcc616eed4069b8390902e9d\">\n#top .hr.hr-invisible.av-jp00gvdr-18-66400e56bcc616eed4069b8390902e9d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-18-66400e56bcc616eed4069b8390902e9d hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-72r20oj-2439ffbcf75cf27694338bca0eea7911\">\n.avia-image-container.av-72r20oj-2439ffbcf75cf27694338bca0eea7911 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-72r20oj-2439ffbcf75cf27694338bca0eea7911 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-72r20oj-2439ffbcf75cf27694338bca0eea7911 av-styling- avia-align-  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52538 avia-img-lazy-loading-not-52538 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900.jpg.webp\" alt='piggy backing on no.1 position of search results' title='piggy-backing-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/piggy-backing-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/piggy-backing-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ls9f6b-c318a771712c089fe4d606a7ab7c6f9e\">\n#top .hr.hr-invisible.av-6ls9f6b-c318a771712c089fe4d606a7ab7c6f9e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6ls9f6b-c318a771712c089fe4d606a7ab7c6f9e hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l6z0wx26-78ea777df5323a412265bb69d2115fed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Piggy backing<\/h2>\n<p>OK, back to ranking on search engines.<\/p>\n<p>Quite often, you\u2019ll find these very same platforms are hogging the top spot for some of your most desirable keywords.<\/p>\n<p><em><strong>&#8220;Best ice cream in Bangor&#8221;<\/strong><\/em>, for example.<\/p>\n<p>Goliaths like TripAdvisor or Yelp might be squatting there, elbows out.<\/p>\n<p><em><strong>&#8220;Local plumbers Penzance&#8221;<\/strong> <\/em>will have the usual crowd no doubt,<br \/>\nYell, rated people, thomsonlocal, checkatrade.<\/p>\n<p>So piggybacking is all about getting listed on these sites. If you can\u2019t beat them, join them.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-693yt5f-7a6ddbf4e8a13809f7d887676dfc1952\">\n#top .hr.hr-invisible.av-693yt5f-7a6ddbf4e8a13809f7d887676dfc1952{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-693yt5f-7a6ddbf4e8a13809f7d887676dfc1952 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-19-964502fff9a3a61ac07beb4c2be34601\">\n.avia-image-container.av-h2771v5-19-964502fff9a3a61ac07beb4c2be34601 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-19-964502fff9a3a61ac07beb4c2be34601 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-19-964502fff9a3a61ac07beb4c2be34601 av-styling- avia-align-  avia-builder-el-27  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52539 avia-img-lazy-loading-not-52539 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900.jpg.webp\" alt='rockets for search engine rankings' title='rockets-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/rockets-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/rockets-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5utv0ab-aed7bd9a3e31c90ede5b53505f7609c4\">\n#top .hr.hr-invisible.av-5utv0ab-aed7bd9a3e31c90ede5b53505f7609c4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5utv0ab-aed7bd9a3e31c90ede5b53505f7609c4 hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l6z11anc-5fb0de6d1e2271211bc4ff4fa0522344 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So, are local citations still a ranking factor?<\/h2>\n<p>No doubt a hot topic of much debate over craft beer and pizza at the monthly SEO meet-up.<\/p>\n<p>The simple (and honest) answer is definitely, yes.<\/p>\n<p>How much of a ranking factor is the real question.<\/p>\n<p>Some search marketers believe the significance is dwindling.<\/p>\n<p>Where others will stand by the importance of high quality, well maintained accurate listings across the searchosphere. Made that word up.<\/p>\n<p>In fact, quite a few still testify to their value. Because <em><strong>\u201cConsistency of citations\u201d<\/strong><\/em> came in at #5 in Moz\u2019s 2020 <a href=\"https:\/\/moz.com\/the-state-of-local-seo-industry-report-2020\/the-state-of-the-industry\" target=\"_blank\" rel=\"noopener\">industry survey<\/a> of what SEO pros believe are local ranking factors.<\/p>\n<p>If you have multiple, genuine mentions of your business from credible sources related to your industry and location\u2026 Well, how can that not help?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-16-6cbc5a366a0e4a2dc789602155901bbc\">\n#top .hr.hr-invisible.av-jp00gvdr-16-6cbc5a366a0e4a2dc789602155901bbc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-16-6cbc5a366a0e4a2dc789602155901bbc hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l6z12d9x-f8b0e8c14eadf2560278bdb37f9b0ae7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What does Google say about citations?<\/h2>\n<p>Ah, I see you like to get your info straight from the horse&#8217;s mouth.<\/p>\n<p>Well, this particular horse seems to agree.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46ra7o3-a6d280b70da9f1cc832953e5a2288f15\">\n#top .hr.hr-invisible.av-46ra7o3-a6d280b70da9f1cc832953e5a2288f15{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-46ra7o3-a6d280b70da9f1cc832953e5a2288f15 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-l6z17ln2-8e1de237518ad91bf88c6de9a84720a8 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/WpCeu4ezaeI'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"How to improve your local ranking on Google\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/WpCeu4ezaeI?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41ch6j7-b7e48a45a99ed5e965564b89a150a8d6\">\n#top .hr.hr-invisible.av-41ch6j7-b7e48a45a99ed5e965564b89a150a8d6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-41ch6j7-b7e48a45a99ed5e965564b89a150a8d6 hr-invisible  avia-builder-el-34  el_after_av_video  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l6z166bn-e7d8d19e84acae4aa43d1c751eccb7f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In this video about improving your local ranking on Google, the nice helpful lady tells us<\/p>\n<p><em><strong>&#8220;First, make sure all of your business information is complete. It\u2019s important to have accurate information including your phone number, address, and business category. Double-check your business hours to make sure they are accurate\u201d<\/strong><\/em><\/p>\n<p>In <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\" target=\"_blank\" rel=\"noopener\">this supporting article<\/a> about improving your local ranking on Google, they also say<\/p>\n<p><em><strong>\u201cBusinesses with complete and accurate information are easier to match with the right searches.\u201d<\/strong><\/em><\/p>\n<p>So that seems pretty clear, wouldn&#8217;t you say?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iv9kc3-61166f984040667e8fb267feba700765\">\n#top .hr.hr-invisible.av-3iv9kc3-61166f984040667e8fb267feba700765{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3iv9kc3-61166f984040667e8fb267feba700765 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2umbt6b-e74c18dc7069011a7da2bd982b3dd56a\">\n.avia-image-container.av-2umbt6b-e74c18dc7069011a7da2bd982b3dd56a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2umbt6b-e74c18dc7069011a7da2bd982b3dd56a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2umbt6b-e74c18dc7069011a7da2bd982b3dd56a av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52540 avia-img-lazy-loading-not-52540 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/08\/building-links-900.gif\" alt='building backlinks vs citations' title='building-links-900'  height=\"854\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jmreur-f41edb088fd3f78e108723a7df9bfbf3\">\n#top .hr.hr-invisible.av-2jmreur-f41edb088fd3f78e108723a7df9bfbf3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2jmreur-f41edb088fd3f78e108723a7df9bfbf3 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l6z1eodg-c6187c60a5bdd712667d19dca393f160 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Citations vs backlinks<\/h2>\n<p>You may be thinking. Ah, but I\u2019ve heard about building loads of backlinks for SEO and isn\u2019t it a bit, well, spammy?<\/p>\n<p>Yeah, so, this isn\u2019t that. \u2018Black hat\u2019 SEO techniques like building or buying a bunch of spammy links back to your site is a really bad move.<\/p>\n<p>Not only is it ineffective as an SEO strategy today but it could also get your site in a lot of trouble.<\/p>\n<p>That said, as a bit of an FYI, any link to your site is a \u2018backlink\u2019.<\/p>\n<p>Citations may or may not actually link back to your site. They might just display details.<\/p>\n<p>In a <a href=\"https:\/\/moz.com\/community\/q\/topic\/45720\/do-citations-count-as-backlinks\/2\" target=\"_blank\" rel=\"noopener\">moz community post<\/a>, Miriam Ellis explains citations like this<\/p>\n<p><em><strong>&#8220;A citation is defined as a web-based reference to a local business&#8217; complete or partial NAP (name, address, phone). A citation does not have to include a link to the company website. For example, a blogger could mention your restaurant&#8217;s name and address, leave out the phone number and not link to the restaurant&#8217;s website and that would still count as a citation&#8221;<\/strong><\/em><\/p>\n<p>And so you can see how valuable accurate citations can become as a representation of your business.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18gvfw3-703f653db6b68158c5643ba0da460c68\">\n#top .hr.hr-invisible.av-18gvfw3-703f653db6b68158c5643ba0da460c68{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18gvfw3-703f653db6b68158c5643ba0da460c68 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pn3ygj-1d363e8b7b39d5e8224839b20ea03b76\">\n.avia-image-container.av-1pn3ygj-1d363e8b7b39d5e8224839b20ea03b76 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1pn3ygj-1d363e8b7b39d5e8224839b20ea03b76 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1pn3ygj-1d363e8b7b39d5e8224839b20ea03b76 av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-52541 avia-img-lazy-loading-not-52541 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900.jpg.webp\" alt=\"-\" title=\"mistakes-900\" height=\"600\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900-840x560.jpg.webp 840w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/08\/mistakes-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900-840x560.jpg 840w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/mistakes-900-272x182.jpg 272w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14966yb-3f8c963cb00cd6b60a4de33b43b592ee\">\n#top .hr.hr-invisible.av-14966yb-3f8c963cb00cd6b60a4de33b43b592ee{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14966yb-3f8c963cb00cd6b60a4de33b43b592ee hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l6z1g055-ddbde49ddbb67f7d575887cebe9f45c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Mistakes happen<\/h2>\n<p>Facebook said this, Google said that. TripAdvisor just rolled its eyes.<\/p>\n<p>We need to get you all in a room at once and thrash this out once and for all.<\/p>\n<p>Inconsistent data can appear across all the different platforms.<\/p>\n<p>There are hundreds out there, so it\u2019s not difficult. But it is important to get on top of any inaccuracies, or things can spiral.<\/p>\n<p>And, a bit like with one wet Mogwai, you\u2019ll get a bunch of odd-looking citation gremlins sprouting all over the place.<\/p>\n<p>Here are just a few reasons why inconsistencies often occur:<\/p>\n<ul>\n<li>Business moves premises<\/li>\n<li>Business changes hands<\/li>\n<li>Business changes management<\/li>\n<li>Business rebrands<\/li>\n<li>Multisite locations open\/close<\/li>\n<li>Opening hours often change<\/li>\n<li>User suggestions automatically accepted<\/li>\n<li>Duplicate listings accidentally created<\/li>\n<li>And lots more<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q4faj7-5ae7875654e8ef2c29394a7d63ddd996\">\n#top .hr.hr-invisible.av-q4faj7-5ae7875654e8ef2c29394a7d63ddd996{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-q4faj7-5ae7875654e8ef2c29394a7d63ddd996 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6z7cl0j-578c52b9e11da78654088e20f229e181\">\n.avia-image-container.av-l6z7cl0j-578c52b9e11da78654088e20f229e181 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l6z7cl0j-578c52b9e11da78654088e20f229e181 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l6z7cl0j-578c52b9e11da78654088e20f229e181 av-styling- avia-align-  avia-builder-el-45  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-52544 avia-img-lazy-loading-not-52544 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/08\/citation-inconsistencies.gif\" alt='reasons why citation inconsistencies can occur' title='citation-inconsistencies'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vjtr9v-4358d72a5df0ed8f0d32e12aa4b6eabc\">\n#top .hr.hr-invisible.av-vjtr9v-4358d72a5df0ed8f0d32e12aa4b6eabc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vjtr9v-4358d72a5df0ed8f0d32e12aa4b6eabc hr-invisible  avia-builder-el-46  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-17-71d0d11167ac859bddf9ba38d30aa6cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Tips when building Local Citations<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-478cz18-b0deb98b8f600f52faafd8932cb9d887\">\n.av_font_icon.av-478cz18-b0deb98b8f600f52faafd8932cb9d887{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-478cz18-b0deb98b8f600f52faafd8932cb9d887 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-478cz18-b0deb98b8f600f52faafd8932cb9d887 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Start with GMP<\/h3>\n<p>Start with your Google Business Profile. It\u2019s by far the most important resource. Populate it as fully and accurately as you can. And be sure to maintain and update it regularly.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dgcvgc-ece80a0824e358d6a7bd993dc9b785ee\">\n.av_font_icon.av-dgcvgc-ece80a0824e358d6a7bd993dc9b785ee{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-dgcvgc-ece80a0824e358d6a7bd993dc9b785ee .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dgcvgc-ece80a0824e358d6a7bd993dc9b785ee avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Quality not quantity<\/h3>\n<p>Let\u2019s be clear. We\u2019re not looking for thousands of directory listings. The goal is to get our business information published accurately and consistently across relevant, trustworthy platforms.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hj9na4-f1554f04b831f2630fee28b10d3da054\">\n.av_font_icon.av-3hj9na4-f1554f04b831f2630fee28b10d3da054{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3hj9na4-f1554f04b831f2630fee28b10d3da054 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3hj9na4-f1554f04b831f2630fee28b10d3da054 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d7' data-av_iconfont='entypo-fontello' ><\/span><\/span> #3 Relevance is key<\/h3>\n<p>Following in the quality footsteps, you should focus on relevant citations. There are thousands of places you could list your business or get a mention. But ones related to your geographical location and industry matter most.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12t6fo1-920987037049289ade7bf79b1526f4e7\">\n.av_font_icon.av-12t6fo1-920987037049289ade7bf79b1526f4e7{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12t6fo1-920987037049289ade7bf79b1526f4e7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12t6fo1-920987037049289ade7bf79b1526f4e7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Use listings management software<\/h3>\n<p>For the more niche citations, you\u2019ll need to submit these manually. Or, we can take care of it for you as part of an <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO package<\/a>.<\/p>\n<p>However, submitting the same details to the major sites manually, and maintaining them regularly, is nobody\u2019s idea of fun.<\/p>\n<p>Imagine having to update over 50 platforms manually every time you needed to tweak your restaurant opening hours for example. Urgh.<\/p>\n<p>Instead, ask us about <strong>seo console<\/strong>.<\/p>\n<p>It\u2019s a more efficient way of managing your listings. And allows you to find something better to do in the evenings!<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-52  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-53  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-52531'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>There are thousands of places to publish your business details on the internet. But do local citations help drive traffic to your website? Or are they a waste of time?<\/p>\n","protected":false},"author":234,"featured_media":52545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-52531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/52531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=52531"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/52531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/52545"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=52531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=52531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=52531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}