{"id":53962,"date":"2023-01-10T13:25:20","date_gmt":"2023-01-10T13:25:20","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=53962"},"modified":"2023-01-18T11:41:58","modified_gmt":"2023-01-18T11:41:58","slug":"nettl-social-media-session-5-what-is-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/nettl-social-media-session-5-what-is-social-media-strategy\/","title":{"rendered":"Nettl Social Media Session 5 &#8211; What is Social Media Strategy"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-53962'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-ca4977358cd6578eb2288361ff7a98bd\">\n.flex_column.av-28z32gh-ca4977358cd6578eb2288361ff7a98bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-ca4977358cd6578eb2288361ff7a98bd av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>What is Social Media Strategy?<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 2 minute video<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-5-7f10ede0772584c1b818034e72a332fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Nettl Academy Social Media Session 5!<\/h2>\n<p>This session is the fifth in a new series from Nettl. Each week they&#8217;ll explore a different subject relating to Social Media.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-kfffq8jg-77ae45446c03b164e5ffe8133e76927c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/778463517\/8730bd7d5a'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Nettl - Video 5 - What is Social Media Strategy V2\" src=\"https:\/\/player.vimeo.com\/video\/778463517?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-9  el_after_av_video  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-cb4ba5d2a3d2336fc30bf2eac7c99d87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Optimise your social media strategy.<\/h2>\n<p>Working towards a common objective or goal is of paramount importance when it comes to Social Media. Too many people randomly post on Social Media but then see no results. They wonder why there is no engagement or objectives being hit.<\/p>\n<p>Hence why before you start on Social Media, you have to think about your strategy<\/p>\n<p>What do you wish to achieve from your strategy?<\/p>\n<ul>\n<li><strong><em>Do you wish to engage with new prospects?<\/em><\/strong><\/li>\n<li><strong><em>Do you want to keep current customers up to date?<\/em><\/strong><\/li>\n<li><strong><em>Is it to cross-sell or upsell?<\/em><\/strong><\/li>\n<li><strong><em>Or do you wish to increase your engagement?<\/em><\/strong><\/li>\n<li><strong><em>What do you want your demographic to look like?<\/em><\/strong><\/li>\n<li><strong><em>Which Social Media has the greatest number of your chosen demographic?<\/em><\/strong><\/li>\n<li><strong><em>How do you manage your posts and what kind of content should you use?<\/em><\/strong><\/li>\n<li><strong><em>What mixture of content should you have?<\/em><\/strong><\/li>\n<li><strong><em>Educational?<\/em><\/strong><\/li>\n<li><strong><em>Humour?<\/em><\/strong><\/li>\n<li><strong><em>Calls to action for lead generation.<\/em><\/strong><\/li>\n<\/ul>\n<p>Having the ideas and the know-how to put a strategy together is so important because you want to get something from it, and that is to meet your business cause.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79\">\n#top .hr.hr-invisible.av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f8277f3b52de4c8afdec547d753afb6d-wrap avia-button-center  avia-builder-el-12  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/social-media-academy\/'  class='avia-button av-jinlazj9-f8277f3b52de4c8afdec547d753afb6d av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find out more about Social Media<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-13  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-wadpyi-7f952b13e9fd85174ef95ff3ff0c7952 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-53962'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ld1kxj3f-1ee73dd085097426b627234b28056256 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Catch up on our other free Social Media webinars<\/h2>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-53962 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.nettl.com\/uk\/nettl-social-media-session-5-what-is-social-media-strategy\/' data-rel='slide-1' class='slide-image' title='Nettl Social Media Session 5 &#8211; What is Social Media Strategy'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-image-238983094-XL-495x400.jpg.webp\" class=\"wp-image-54012 avia-img-lazy-loading-not-54012 attachment-portfolio size-portfolio wp-post-image\" alt=\"-\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-image-238983094-XL-495x400.jpg.webp 495w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-image-238983094-XL-845x684.jpg.webp 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-image-238983094-XL-495x400.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-image-238983094-XL-495x400.jpg 495w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-image-238983094-XL-845x684.jpg 845w&quot;}\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/uk\/nettl-social-media-session-5-what-is-social-media-strategy\/' title='Nettl Social Media Session 5 &#8211; What is Social Media Strategy'>Nettl Social Media Session 5 &#8211; What is Social Media Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/uk\/category\/social-media-webinar\/\" rel=\"tag\">Social Media Webinar<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/uk\/nettl-social-media-session-5-what-is-social-media-strategy\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-01-10T13:25:20+00:00\" >January 10, 2023<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/01\/stock-image-238983094-XL-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1367<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2048<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Yoesra Imam<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/05\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Yoesra Imam<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-01-10T13:25:20+00:00\" >2023-01-10 13:25:20<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-01-18 11:41:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Nettl Social Media Session 5 &#8211; What is Social Media Strategy<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-53959 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.nettl.com\/uk\/nettl-social-media-session-4-what-is-social-media-engagement\/' data-rel='slide-1' class='slide-image' title='Nettl Social Media Session 4 &#8211; What is Social Media Engagement'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-vector-40008775-XL-495x400.jpg.webp\" class=\"wp-image-54014 avia-img-lazy-loading-not-54014 attachment-portfolio size-portfolio wp-post-image\" alt=\"-\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-vector-40008775-XL-495x400.jpg.webp 495w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-vector-40008775-XL-845x684.jpg.webp 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-vector-40008775-XL-495x400.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-vector-40008775-XL-495x400.jpg 495w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-vector-40008775-XL-845x684.jpg 845w&quot;}\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/uk\/nettl-social-media-session-4-what-is-social-media-engagement\/' title='Nettl Social Media Session 4 &#8211; What is Social Media Engagement'>Nettl Social Media Session 4 &#8211; What is Social Media Engagement<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/uk\/category\/social-media-webinar\/\" rel=\"tag\">Social Media Webinar<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/uk\/nettl-social-media-session-4-what-is-social-media-engagement\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-01-10T13:13:58+00:00\" >January 10, 2023<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/01\/stock-vector-40008775-XL-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2048<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2048<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Yoesra Imam<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/05\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Yoesra Imam<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-01-10T13:25:20+00:00\" >2023-01-10 13:13:58<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-01-18 11:39:34<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Nettl Social Media Session 4 &#8211; What is Social Media Engagement<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-53952 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.nettl.com\/uk\/nettl-social-media-session-3-what-is-social-media-advertising\/' data-rel='slide-1' class='slide-image' title='Nettl Social Media Session 3 &#8211; What is Social Media Advertising'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-image-239048320-XL-e1674041375486-495x400.jpg.webp\" class=\"wp-image-54013 avia-img-lazy-loading-not-54013 attachment-portfolio size-portfolio wp-post-image\" alt=\"-\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-image-239048320-XL-e1674041375486-495x400.jpg.webp 495w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/01\/stock-image-239048320-XL-e1674041375486-845x684.jpg.webp 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-image-239048320-XL-e1674041375486-495x400.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-image-239048320-XL-e1674041375486-495x400.jpg 495w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/stock-image-239048320-XL-e1674041375486-845x684.jpg 845w&quot;}\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.nettl.com\/uk\/nettl-social-media-session-3-what-is-social-media-advertising\/' title='Nettl Social Media Session 3 &#8211; What is Social Media Advertising'>Nettl Social Media Session 3 &#8211; What is Social Media Advertising<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.nettl.com\/uk\/category\/social-media-webinar\/\" rel=\"tag\">Social Media Webinar<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.nettl.com\/uk\/nettl-social-media-session-3-what-is-social-media-advertising\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2023-01-10T13:02:23+00:00\" >January 10, 2023<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/01\/stock-image-239048320-XL-e1674041375486.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1449<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1725<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Yoesra Imam<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2019\/05\/nettl-header-logo-smallest.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Yoesra Imam<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-01-10T13:25:20+00:00\" >2023-01-10 13:02:23<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2023-01-18 11:38:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Nettl Social Media Session 3 &#8211; What is Social Media Advertising<\/span><\/span><\/span><\/article><\/div><\/div><div class='pagination-wrap pagination-slider'><nav class='pagination'><span class='pagination-meta'>Page 1 of 2<\/span><span class='current'>1<\/span><a href='https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/53962\/?avia-element-paging=2' class='inactive next_page' >2<\/a><\/nav>\n<\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-53962'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":303,"featured_media":54012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":5,"footnotes":""},"categories":[662],"tags":[],"class_list":["post-53962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-webinar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/53962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=53962"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/53962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/54012"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=53962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=53962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=53962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}