{"id":55733,"date":"2023-05-16T11:43:36","date_gmt":"2023-05-16T10:43:36","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=55733"},"modified":"2024-05-29T07:45:27","modified_gmt":"2024-05-29T06:45:27","slug":"ai","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/ai\/","title":{"rendered":"Will SEO become AIO?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-8584db68ac7cdc0495e5132495fece92\">\n.avia-section.av-m6p6uk1-8584db68ac7cdc0495e5132495fece92{\nbackground-repeat:repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/SEOAIO-tile.gif);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-8584db68ac7cdc0495e5132495fece92 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='repeat' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-55733'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltiqikx-47e4571d82719babe8a91e86b231f319\">\n.flex_column.av-ltiqikx-47e4571d82719babe8a91e86b231f319{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ltiqikx-47e4571d82719babe8a91e86b231f319 av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6g8yup-73217360e797de55fbd2c7aa214d6784\">\n.flex_column.av-l6g8yup-73217360e797de55fbd2c7aa214d6784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6g8yup-73217360e797de55fbd2c7aa214d6784 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic fade-in av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3g0d2p-4aa39e6c0ec18f711ffc060f35d68df3\">\n.avia-image-container.av-l3g0d2p-4aa39e6c0ec18f711ffc060f35d68df3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3g0d2p-4aa39e6c0ec18f711ffc060f35d68df3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3g0d2p-4aa39e6c0ec18f711ffc060f35d68df3 av-styling- av-hover-grow avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55762 avia-img-lazy-loading-not-55762 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/SEOAIO-logo-600.png.webp\" alt='the impact of AI on SEO' title='SEOAIO-logo-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/SEOAIO-logo-600.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/SEOAIO-logo-600-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/SEOAIO-logo-600-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/SEOAIO-logo-600-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/SEOAIO-logo-600-180x180.png.webp 180w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEOAIO-logo-600.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEOAIO-logo-600.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEOAIO-logo-600-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEOAIO-logo-600-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEOAIO-logo-600-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/SEOAIO-logo-600-180x180.png 180w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-55733'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-928a422fcd21476790a7aa802c2810e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Will SEO become AIO?<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-338fd8130a78710f65e35445659ad64d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>AI is everywhere<\/h2>\n<p>What started as geek-fest chatter at a LAN party is now a topical conversation piece on your daily commute.<\/p>\n<p><em>(Well, if people actually spoke to each other on the way to work then it would be.)<\/em><\/p>\n<p><strong>Everyone is at it.<\/strong> In fact, even the old lady at the post office knows what <strong>Artificial Intelligence<\/strong> is.<\/p>\n<p>But the question on every digital marketer\u2019s lips is:<br \/>\n<em><strong>&#8220;How do I get my cat to stop sitting on my keyboard?&#8221;<\/strong><\/em><\/p>\n<p>Oh, no. Not that one. The other one:<br \/>\n<em><strong>\u201cHow AI will impact the world of SEO?&#8221;<\/strong><\/em><\/p>\n<p>That\u2019s what we\u2019re going to explore today. But before we dive in, a little disclaimer.<\/p>\n<p>This article is already out of date. Sorry. That\u2019s because AI is changing at light speed. Quick, let\u2019s catch up\u2026<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-04aeb76c1325b8eef4e2540a0c52300d\">\n.avia-image-container.av-h2771v5-04aeb76c1325b8eef4e2540a0c52300d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-04aeb76c1325b8eef4e2540a0c52300d .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-h2771v5-04aeb76c1325b8eef4e2540a0c52300d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-04aeb76c1325b8eef4e2540a0c52300d av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>This isn&#8217;t real, by the way, officer. It&#8217;s AI.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55737 avia-img-lazy-loading-not-55737 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1.webp\" alt='AI generated image of a LAN party in the middle of a highway' title='lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1'  height=\"868\" width=\"868\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1.webp 868w, https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1-300x300.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1-80x80.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1-768x768.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1-36x36.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1-180x180.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/05\/lan-party-in-the-middle-of-an-interstate-highway-v0-w0ffver9g1za1-705x705.webp 705w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-529923666a9daa6283b506be62b6bc23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is AI?<\/h2>\n<p>Yes, yes, I know. I just said everyone knows what AI is. BUT, for those who aren\u2019t quite sure, let me explain.<\/p>\n<p>AI stands for <strong>Artificial Intelligence<\/strong>. It is a type of computer program that can learn and make decisions on its own.<\/p>\n<p>AI programs are trained on large amounts of data, and they can use that data to learn how to perform tasks.<\/p>\n<p>It\u2019s like a really smart robot that can do things that people can do. For example, driving cars, playing chess, answering questions, or editing code.<\/p>\n<p>It can even be creative: Writing poetry, or creating stunning imagery.<\/p>\n<p>But AI is still learning, and sometimes it makes mistakes.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-191ad891d24e047c3bb47606d09165c9\">\n.avia-image-container.av-h2771v5-9-191ad891d24e047c3bb47606d09165c9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-191ad891d24e047c3bb47606d09165c9 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-h2771v5-9-191ad891d24e047c3bb47606d09165c9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-191ad891d24e047c3bb47606d09165c9 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Interactive computer programme in 1966<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55738 avia-img-lazy-loading-not-55738 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/elizabot.jpeg.webp\" alt='Eliza computer program' title='elizabot'  height=\"544\" width=\"866\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/elizabot.jpeg.webp 866w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/elizabot-300x188.jpeg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/elizabot-80x50.jpeg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/elizabot-768x482.jpeg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/elizabot-705x443.jpeg.webp 705w\" sizes=\"(max-width: 866px) 100vw, 866px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/elizabot.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/elizabot.jpeg 866w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/elizabot-300x188.jpeg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/elizabot-80x50.jpeg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/elizabot-768x482.jpeg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/elizabot-705x443.jpeg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-3b3e1d9ac9b954973afa3b03b16654d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Where did AI begin?<\/h2>\n<p>Scientists have been on the case for decades. And you might be surprised to know that AI has been in our daily lives for quite some time.<\/p>\n<ul>\n<li><em><strong>Spam filters<\/strong><\/em><\/li>\n<li><em><strong>Fraud detection<\/strong><\/em><\/li>\n<li><em><strong>Voice assistants (Siri, Alexa, etc)<\/strong><\/em><\/li>\n<li><em><strong>Recommendation engines (Netflix etc)<\/strong><\/em><\/li>\n<li><em><strong>Navigation tools<\/strong><\/em><\/li>\n<li><em><strong>And even self-driving cars<\/strong><\/em><\/li>\n<\/ul>\n<p>OK, self-driving cars aren\u2019t quite mainstream. Yet. Self-parking, perhaps.<\/p>\n<p>But in 2010, Google unveiled its self-driving car, and in 2016, Uber launched its self-driving car service in Pittsburgh. It won\u2019t be long. Especially in urban areas.<\/p>\n<p>It does make me wonder if our young children will ever need to pass a driving test.<\/p>\n<p>Anyway, the thing that seems to have catapulted AI into the public eye is <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\"><em><strong>ChatGPT<\/strong><\/em><\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-d9a65ced153522411b456069f66e8533\">\n.avia-image-container.av-h2771v5-5-d9a65ced153522411b456069f66e8533 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-d9a65ced153522411b456069f66e8533 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-d9a65ced153522411b456069f66e8533 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55740 avia-img-lazy-loading-not-55740 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-1030x782.png.webp\" alt='ChatGPT OpenAI websitehomepage' title='chatGPT'  height=\"782\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-1030x782.png.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-300x228.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-80x61.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-768x583.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-1536x1166.png.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-1500x1139.png.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT-705x535.png.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/chatGPT.png.webp 1884w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-1030x782.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-1030x782.png 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-300x228.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-80x61.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-768x583.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-1536x1166.png 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-1500x1139.png 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT-705x535.png 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/chatGPT.png 1884w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25ur991-798ae90c520206739fe018abd00b7282\">\n#top .hr.hr-invisible.av-25ur991-798ae90c520206739fe018abd00b7282{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-25ur991-798ae90c520206739fe018abd00b7282 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-wk7et1-94a01950ee395ff2c6e3513555ff71e7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is ChatGPT?<\/h2>\n<p><em>ChatGPT<\/em> is an AI chatbot developed by OpenAI and released in November 2022.<\/p>\n<p><em>ChatGPT<\/em> can be used to have conversations with humans, answer questions, and write different kinds of creative content. Since its release, it\u2019s fair to say it has rocketed in popularity and become rather disruptive.<\/p>\n<p>The platform currently has <a href=\"https:\/\/explodingtopics.com\/blog\/chatgpt-users#:~:text=According%20to%20the%20latest%20available,December%202022%20to%20February%202023).\" target=\"_blank\" rel=\"noopener\">over 100 million users<\/a>. And the website currently generates 1 billion visitors per month.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mr7vv9-51936d3bf036e9f6b771b7aafade1bad\">\n#top .hr.hr-invisible.av-1mr7vv9-51936d3bf036e9f6b771b7aafade1bad{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1mr7vv9-51936d3bf036e9f6b771b7aafade1bad hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhqdbkus-c1652b951ced3b964eea0f30d4dfe7de\">\n.avia-image-container.av-lhqdbkus-c1652b951ced3b964eea0f30d4dfe7de img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhqdbkus-c1652b951ced3b964eea0f30d4dfe7de .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhqdbkus-c1652b951ced3b964eea0f30d4dfe7de av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55741 avia-img-lazy-loading-not-55741 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/Bardhomepage.jpg.webp\" alt='Google Bard AI website landing page' title='Bardhomepage'  height=\"488\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/Bardhomepage.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/Bardhomepage-300x163.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/Bardhomepage-80x43.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/Bardhomepage-768x416.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/Bardhomepage-705x382.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bardhomepage.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bardhomepage.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bardhomepage-300x163.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bardhomepage-80x43.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bardhomepage-768x416.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bardhomepage-705x382.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqd66x0-2f0e07b691538e87bc9ab0e24f066ae5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So, is Google dead?<\/h2>\n<p>The rise of <em>ChatGPT <\/em>made some people suggest that Google\u2019s days were numbered.<\/p>\n<p>But Google has its own AI chatbot, <a href=\"https:\/\/bard.google.com\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Bard<\/strong><\/em><\/a>.<\/p>\n<p>Google was slower to release Bard because they didn\u2019t feel it was ready.<\/p>\n<p>Executives were concerned the company&#8217;s reputation could take a hit if the AI created biased, toxic, or inaccurate statements.<\/p>\n<p>In fact, in February 2003, Google&#8217;s parent company, Alphabet, <a href=\"https:\/\/www.reuters.com\/technology\/google-ai-chatbot-bard-offers-inaccurate-information-company-ad-2023-02-08\/\" target=\"_blank\" rel=\"noopener\">lost $100 billion in market value<\/a> after Bard made a mistake in a launch ad.<\/p>\n<p>Bard was asked &#8220;What new discoveries from the James Webb Space Telescope can I tell my 9 year old about?\u201d<\/p>\n<p>Bard&#8217;s answered that the telescope took the &#8220;very first pictures&#8221; of an exoplanet outside our solar system.<\/p>\n<p>However, this is not correct.<\/p>\n<p>A reminder that AI models are still under development and can make mistakes.<\/p>\n<p>But perhaps also a red flag for future dependency.<\/p>\n<p>I mean, on this occasion, many astrologers raced to point out the mistake.<\/p>\n<p>But what do you think that 9 year old boy would\u2019ve done?<\/p>\n<p>Probably believed every word.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14rbzdh-1d673f51f9252d6b164075c82baec973\">\n#top .hr.hr-invisible.av-14rbzdh-1d673f51f9252d6b164075c82baec973{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14rbzdh-1d673f51f9252d6b164075c82baec973 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhqdm70o-bd9ce6766fe7c0fe9750920668528391\">\n.avia-image-container.av-lhqdm70o-bd9ce6766fe7c0fe9750920668528391 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhqdm70o-bd9ce6766fe7c0fe9750920668528391 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhqdm70o-bd9ce6766fe7c0fe9750920668528391 av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr  av-has-copyright av-copyright-icon-reveal'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55743 avia-img-lazy-loading-not-55743 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-1030x515.jpeg.webp\" alt='photorealistic AI generated image of a burger' title='burger'  height=\"515\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-1030x515.jpeg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-300x150.jpeg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-80x40.jpeg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-768x384.jpeg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-1500x750.jpeg.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger-705x353.jpeg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/burger.jpeg.webp 1536w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-1030x515.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-1030x515.jpeg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-300x150.jpeg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-80x40.jpeg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-768x384.jpeg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-1500x750.jpeg 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger-705x353.jpeg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/burger.jpeg 1536w&quot;}\" \/><\/div><small class=\"avia-copyright\">An AI-generated &quot;synthetic photograph&quot; of a cheeseburger generated using Midjourney v5 by Julie Wieland.<\/small><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjrk1h-cc38a6fb3ce69fbcc875934fcb68c2c0\">\n#top .hr.hr-invisible.av-jjrk1h-cc38a6fb3ce69fbcc875934fcb68c2c0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jjrk1h-cc38a6fb3ce69fbcc875934fcb68c2c0 hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqdfgsu-4aa698f8ca42273e3777a4235a69e244 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>AI image generation<\/h2>\n<p>We are honing in on the area of \u2018Search Marketing&#8217; today and so the tech we\u2019re most interested in concerns language models, search engines, and word-based content.<\/p>\n<p>That said, we need to show some respect for the progress being made in AI image generation.<\/p>\n<p>AI image generation is a type of artificial intelligence that can create images from text descriptions and\/or image input.<\/p>\n<p>There are a number of different AI image generation models available.<\/p>\n<ul>\n<li><em><strong>DALL-E 2 (by OpenAI)<\/strong><\/em><\/li>\n<li><em><strong>Imagen (Google A)<\/strong><\/em><\/li>\n<li><em><strong>Midjourney (Dream)<\/strong><\/em><\/li>\n<li><em><strong>Craiyon (Wombo)<\/strong><\/em><\/li>\n<\/ul>\n<p>A bit like AI copy, the results are incredible (if a little unpredictable at times).<\/p>\n<p>Want to see something <strong>incredible<\/strong>? This is also AI&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h42s9h-f722acb557982a4c40dcfb7774262618\">\n#top .hr.hr-invisible.av-1h42s9h-f722acb557982a4c40dcfb7774262618{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1h42s9h-f722acb557982a4c40dcfb7774262618 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14alp9x-cf92bfc90b66d618b377f89b6a4ad641\">\n.avia-image-container.av-14alp9x-cf92bfc90b66d618b377f89b6a4ad641 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-14alp9x-cf92bfc90b66d618b377f89b6a4ad641 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-14alp9x-cf92bfc90b66d618b377f89b6a4ad641 av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr  av-has-copyright av-copyright-icon-reveal'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55745 avia-img-lazy-loading-not-55745 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687.jpg.webp\" alt='A close up photograph of the most beautiful 21 year old woman alive, dramatic and stunning award winning photo, dramatic linear delicacy, shot on Sony aiii high resolution digital camera, hyper realistic skin, global illumination, very natural features, TIME cover photo, f\/11 --uplight --ar 2:3 --q 2 --style raw --v 5.1' title='1684247785687'  height=\"1344\" width=\"896\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687.jpg.webp 896w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687-200x300.jpg.webp 200w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687-687x1030.jpg.webp 687w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687-53x80.jpg.webp 53w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687-768x1152.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/1684247785687-470x705.jpg.webp 470w\" sizes=\"(max-width: 896px) 100vw, 896px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687.jpg 896w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687-200x300.jpg 200w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687-687x1030.jpg 687w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687-53x80.jpg 53w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687-768x1152.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/1684247785687-470x705.jpg 470w&quot;}\" \/><\/div><small class=\"avia-copyright\">AI prompt: A close up photograph of the most beautiful 21 year old woman alive, dramatic and stunning award winning photo, dramatic linear delicacy, shot on Sony aiii high resolution digital camera, hyper realistic skin, global illumination, very natural features, TIME cover photo, f\/11 --uplight --ar 2:3 --q 2 --style raw --v 5.1 by @Artiv3rse on Twitter<\/small><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18zkir9-7d9f76824aba5a25b7841557892ac8fb\">\n#top .hr.hr-invisible.av-18zkir9-7d9f76824aba5a25b7841557892ac8fb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18zkir9-7d9f76824aba5a25b7841557892ac8fb hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqfioq7-a7fc19157770ecaca214ecb6bf4c86e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How has AI affected user behaviour?<\/h2>\n<p>People are still working it out. But chatbot usage is definitely gathering momentum.<\/p>\n<p>Many people already constantly have a chat window open throughout their day.<\/p>\n<p>People are becoming accustomed to dealing with virtual assistants for customer service.<\/p>\n<p>Continuing on from voice search, we\u2019re seeing trends towards more conversational searches. More on this below.<\/p>\n<p>In summary, we\u2019re growing used to getting instant, personalised results for very specific needs.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfwavp-c8738cb19eb0ef9bd7a10cdddd47e989\">\n#top .hr.hr-invisible.av-pfwavp-c8738cb19eb0ef9bd7a10cdddd47e989{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pfwavp-c8738cb19eb0ef9bd7a10cdddd47e989 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhrjik3t-541e650cf9e4de04e72935c84cc4b337\">\n.avia-image-container.av-lhrjik3t-541e650cf9e4de04e72935c84cc4b337 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhrjik3t-541e650cf9e4de04e72935c84cc4b337 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhrjik3t-541e650cf9e4de04e72935c84cc4b337 av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55765 avia-img-lazy-loading-not-55765 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard.jpg.webp\" alt='Robot hand on keyboard signalling our relationship with AI for search marketing SEO' title='robot-hand-keyboard'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/robot-hand-keyboard-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/robot-hand-keyboard-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jgzkr9-1e8917f5d60f8cd219d91536631d1f23\">\n#top .hr.hr-invisible.av-2jgzkr9-1e8917f5d60f8cd219d91536631d1f23{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2jgzkr9-1e8917f5d60f8cd219d91536631d1f23 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqfnkrh-1f996ae8de9c0542aa7851c37760c21d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How might AI affect SERP real estate?<\/h2>\n<p>At Google I\/O (Google Developer\u2019s Conference), new generative AI capabilities <a href=\"https:\/\/cloud.google.com\/blog\/products\/ai-machine-learning\/google-cloud-at-io-2023\" target=\"_blank\" rel=\"noopener\">were unveiled<\/a> in Google Search.<\/p>\n<p>Google Search will soon give an AI generated answer first, along with the ability to open up further dialogue. To basically \u2018chat\u2019 with it about the results.<\/p>\n<p>Check out this example. While you\u2019re looking, also note the search query. Very conversational, isn\u2019t it?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r566np-fe4babc0bfab8cf19db512cb7e67ec4b\">\n#top .hr.hr-invisible.av-1r566np-fe4babc0bfab8cf19db512cb7e67ec4b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1r566np-fe4babc0bfab8cf19db512cb7e67ec4b hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhrjv2et-b6c141e44f6f9cff52691acdc0516e22\">\n.avia-image-container.av-lhrjv2et-b6c141e44f6f9cff52691acdc0516e22 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhrjv2et-b6c141e44f6f9cff52691acdc0516e22 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhrjv2et-b6c141e44f6f9cff52691acdc0516e22 av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55766 avia-img-lazy-loading-not-55766 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/googleIO.jpg.webp\" alt='Google I\/O new AI generative SERP' title='googleIO'  height=\"648\" width=\"873\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/googleIO.jpg.webp 873w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/googleIO-300x223.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/googleIO-80x59.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/googleIO-768x570.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/googleIO-705x523.jpg.webp 705w\" sizes=\"(max-width: 873px) 100vw, 873px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/googleIO.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/googleIO.jpg 873w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/googleIO-300x223.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/googleIO-80x59.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/googleIO-768x570.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/googleIO-705x523.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2af2w7p-9ecb293610cc33e4860b1e246b6102ac\">\n#top .hr.hr-invisible.av-2af2w7p-9ecb293610cc33e4860b1e246b6102ac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2af2w7p-9ecb293610cc33e4860b1e246b6102ac hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhrjkc1p-0a4b50e2abdb4acfb4db8181518ddfd2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>No more <em><strong>\u201cBryce Canyon Kids\u201d<\/strong><\/em>. You\u2019re really asking a friend now.<\/p>\n<p>While all of this is excellent, it does push the organic website listings even further down the page.<\/p>\n<p>And no doubt this will contribute to even more \u2018zero-click\u2019 searches, where the user has the answer they need without going a click further.<\/p>\n<p>And without reward for the originators of the harvested content.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tuzpcl-ec9635bda4e07bafcb4a3073342a8fe1\">\n#top .hr.hr-invisible.av-1tuzpcl-ec9635bda4e07bafcb4a3073342a8fe1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1tuzpcl-ec9635bda4e07bafcb4a3073342a8fe1 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqfrqw8-7c476e1bf9f34b94d0202231b1210d6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What about Bing?<\/h2>\n<p>It&#8217;s gonna be ok. In January 2023, Microsoft (the folks behind Bing) <a href=\"https:\/\/fortune.com\/2023\/01\/23\/microsoft-investing-10-billion-open-ai-chatgpt\/#:~:text=Microsoft%20is%20investing%20%2410%20billion,the%20internet%20by%20storm%20%7C%20Fortune\" target=\"_blank\" rel=\"noopener\">invested $10 Billion into OpenAI<\/a> (The folks behind <em>ChatGPT<\/em>).<\/p>\n<p>Seizing the opportunity, Microsoft has revolutionised its Bing search engine and Edge browser by launching an AI-powered experience with <em>ChatGPT<\/em> features.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17anvkl-e6670e60d9f13a44227ef04c97544d20\">\n#top .hr.hr-invisible.av-17anvkl-e6670e60d9f13a44227ef04c97544d20{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17anvkl-e6670e60d9f13a44227ef04c97544d20 hr-invisible  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqft77o-7ac2e25e46f3f12f6566752a5f16ea89 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So who are the winners and losers?<\/h2>\n<p>Time will tell. But potentially the sites looking to take visitor hits could be:<\/p>\n<ul>\n<li><em><strong>News sites<\/strong><\/em><\/li>\n<li><em><strong>Factual sites<\/strong><\/em><\/li>\n<li><em><strong>Review sites<\/strong><\/em><\/li>\n<li><em><strong>&#8216;Things to do&#8217; sites<\/strong><\/em><\/li>\n<li><em><strong>&#8216;How to do&#8217; sites<\/strong><\/em><\/li>\n<\/ul>\n<p>You\u2019ll no longer have to visit websites to research the best places to camp, or museums to visit.<\/p>\n<p>You won\u2019t have to read an article about the best bluetooth speakers under \u00a3200.<\/p>\n<p>Or the best burger joints in Bloomington, Indiana. <em>Shame<\/em>.<\/p>\n<p>The featured snippet will likely disappear. This means the top source no longer gets the attention it was commanded. <em>Ouch<\/em>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4w7cwl-5712838c53705a52622a4d25c86c7410\">\n#top .hr.hr-invisible.av-4w7cwl-5712838c53705a52622a4d25c86c7410{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4w7cwl-5712838c53705a52622a4d25c86c7410 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhrtc9ae-bdbbe9946926e1c0cb7af974f424299f\">\n.avia-image-container.av-lhrtc9ae-bdbbe9946926e1c0cb7af974f424299f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhrtc9ae-bdbbe9946926e1c0cb7af974f424299f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhrtc9ae-bdbbe9946926e1c0cb7af974f424299f av-styling- avia-align-  avia-builder-el-49  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55769 avia-img-lazy-loading-not-55769 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/winners-900.jpg.webp\" alt='winners in Ai and SEO' title='winners-900'  height=\"627\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/winners-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/winners-900-300x209.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/winners-900-80x56.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/winners-900-768x535.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/winners-900-705x491.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/winners-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/winners-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/winners-900-300x209.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/winners-900-80x56.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/winners-900-768x535.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/winners-900-705x491.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m56gut-d4c75384e3ecb3aec608e7a2271bc51c\">\n#top .hr.hr-invisible.av-m56gut-d4c75384e3ecb3aec608e7a2271bc51c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m56gut-d4c75384e3ecb3aec608e7a2271bc51c hr-invisible  avia-builder-el-50  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqfu1l1-629691d82a071b0d0e7a825488300841 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>OK, and so the winners?<\/h2>\n<p>Google. OpenAI. Bill Gates. Oh, and the handful of actual businesses or websites they take along for the ride.<\/p>\n<p>See\u2026 it looks like each of the suggestions has a link to the actual \u2018thing\u2019.<\/p>\n<p>The best bike, or best holiday park. If your website or product is one of the chosen few, then that is A LOT of visibility.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tz7i45-9d09f90ee8830063241a3df2e95659a1\">\n#top .hr.hr-invisible.av-tz7i45-9d09f90ee8830063241a3df2e95659a1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tz7i45-9d09f90ee8830063241a3df2e95659a1 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhu77nz2-c291cadc0a637fa93c5e4f6145004651\">\n.avia-image-container.av-lhu77nz2-c291cadc0a637fa93c5e4f6145004651 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhu77nz2-c291cadc0a637fa93c5e4f6145004651 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhu77nz2-c291cadc0a637fa93c5e4f6145004651 av-styling- avia-align-  avia-builder-el-53  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55779 avia-img-lazy-loading-not-55779 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems.jpg.webp\" alt='Hidden gems. Will ai search be better at aggregating data?' title='gidden-gems'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems-705x470.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/gidden-gems-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems-705x470.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/gidden-gems-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26evphx-f3ff1f879bf447b64463a14067803cdc\">\n#top .hr.hr-invisible.av-26evphx-f3ff1f879bf447b64463a14067803cdc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-26evphx-f3ff1f879bf447b64463a14067803cdc hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqg2xd0-dfcee4b8fcecad8d5c9c2d221f3ca3cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Is SEO going to become AIO?<\/h2>\n<p><em><strong>How will the emergence of AI chatbots in search marketing impact our businesses?<\/strong><\/em><\/p>\n<p>What is going to happen to all those helpful articles we\u2019ve been writing to encourage organic traffic?<\/p>\n<p>Are they to become merely training guides for bots?<\/p>\n<p>Not necessarily. There is hope, my friends. Let me give you a scenario.<\/p>\n<p>You ask <em>ChatGPT<\/em> for a list of the top \u2018hidden gems\u2019 to visit while in Maui.<\/p>\n<p>Eager to please, it gives you a dozen results. (I guess they\u2019re not so \u2018hidden\u2019 after all).<\/p>\n<p>Question. What would you do next, now that you have your list?<\/p>\n<p>Erm, Google each of them perhaps? For richer information, more context, more of a \u2018feel\u2019.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2876itx-4eccac53f1425cf3072715e24b5e654a\">\n#top .hr.hr-invisible.av-2876itx-4eccac53f1425cf3072715e24b5e654a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2876itx-4eccac53f1425cf3072715e24b5e654a hr-invisible  avia-builder-el-56  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhu78b40-9c747bb88eb0a8f4355deb49e2697070\">\n.avia-image-container.av-lhu78b40-9c747bb88eb0a8f4355deb49e2697070 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhu78b40-9c747bb88eb0a8f4355deb49e2697070 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhu78b40-9c747bb88eb0a8f4355deb49e2697070 av-styling- avia-align-  avia-builder-el-57  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51615 avia-img-lazy-loading-not-51615 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2022\/05\/local-markers900.gif\" alt='local google map search on mobile' title='local-markers900'  height=\"452\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gu94s5-f389eef44e862daceee8ccd763caf21a\">\n#top .hr.hr-invisible.av-1gu94s5-f389eef44e862daceee8ccd763caf21a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1gu94s5-f389eef44e862daceee8ccd763caf21a hr-invisible  avia-builder-el-58  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqgctmk-3777ab707645f9905166d3efd05ffb7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Local search is here to stay<\/h2>\n<p><em><strong>For now at least<\/strong><\/em><\/p>\n<p>After all, you might expect <em>ChatGPT<\/em> to one day compile a list of the best restaurants in a given town, or Bard to suggest the best local beaches.<\/p>\n<p>But it&#8217;s more difficult to imagine either of those tools finding you a plumber. Or a vets &#8216;near me&#8217;.<\/p>\n<p>Google&#8217;s map pack (or local pack) has that covered, and it is likely to be a while before significant changes impact the local SEO framework.<\/p>\n<p>For more about ranking locally, check out these ways to <a href=\"https:\/\/www.nettl.com\/uk\/local-search\/\" target=\"_blank\" rel=\"noopener\">step up your local search<\/a> presence.<\/p>\n<p>And another thing&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rxmpdh-b68028b88d74d216192a30439b32ce41\">\n#top .hr.hr-invisible.av-1rxmpdh-b68028b88d74d216192a30439b32ce41{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1rxmpdh-b68028b88d74d216192a30439b32ce41 hr-invisible  avia-builder-el-60  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhu7g6lp-7f81497e0488105aa190ca32dbd61fd1\">\n.avia-image-container.av-lhu7g6lp-7f81497e0488105aa190ca32dbd61fd1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhu7g6lp-7f81497e0488105aa190ca32dbd61fd1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhu7g6lp-7f81497e0488105aa190ca32dbd61fd1 av-styling- avia-align-  avia-builder-el-61  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55780 avia-img-lazy-loading-not-55780 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900.jpg.webp\" alt='man who is unsure about the results given from ChatGPT or Bard' title='unsure-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/unsure-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/unsure-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zxaz91-7145f2abe3dd242641b5669e0a5761b8\">\n#top .hr.hr-invisible.av-zxaz91-7145f2abe3dd242641b5669e0a5761b8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zxaz91-7145f2abe3dd242641b5669e0a5761b8 hr-invisible  avia-builder-el-62  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqgc3wy-5c31724025cfce0acd7cd8e940352909 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Can I get a second opinion?<\/h2>\n<p>What if you wanted a second opinion, or ten?<\/p>\n<p>I don\u2019t know how you feel, but I\u2019ll often seek multiple perspectives. Not one. Not just the top three.<\/p>\n<p>Trust issues are understandable. One Google worker even called Bard a &#8216;<a href=\"https:\/\/www.theverge.com\/2023\/4\/19\/23689554\/google-ai-chatbot-bard-employees-criticism-pathological-liar\" target=\"_blank\" rel=\"noopener\">pathological liar<\/a>\u2019.<\/p>\n<p>It\u2019s clearly early days and the disclaimers are front and centre. And of course, the risk depends on the search query.<\/p>\n<p>But AI models by definition will always be learning.<\/p>\n<p>Given the unpredictability of these apprentice sages, how long before you trust them enough to accept one single answer?<\/p>\n<p>Would it be unreasonable to be cautious about the integrity of a single answer from one source?<\/p>\n<p>Do you think you would be comfortable with this? Or might you prefer to hear a variety of opinions, whether or not there is a consensus?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14xelqt-cf900df99ede8960c91117c66f1c1256\">\n#top .hr.hr-invisible.av-14xelqt-cf900df99ede8960c91117c66f1c1256{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14xelqt-cf900df99ede8960c91117c66f1c1256 hr-invisible  avia-builder-el-64  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhu7rrin-8e5ce3271ab0b8d76465643cf066c682\">\n.avia-image-container.av-lhu7rrin-8e5ce3271ab0b8d76465643cf066c682 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhu7rrin-8e5ce3271ab0b8d76465643cf066c682 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhu7rrin-8e5ce3271ab0b8d76465643cf066c682 av-styling- avia-align-  avia-builder-el-65  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-55782 avia-img-lazy-loading-not-55782 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900.jpg.webp\" alt='skeleton at desk to ask is seo dead?' title='skeleton-at-desk-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/05\/skeleton-at-desk-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/skeleton-at-desk-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pp2dlh-f4a9f96cba1f7c9ca8e7437a354c5166\">\n#top .hr.hr-invisible.av-pp2dlh-f4a9f96cba1f7c9ca8e7437a354c5166{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pp2dlh-f4a9f96cba1f7c9ca8e7437a354c5166 hr-invisible  avia-builder-el-66  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lhqgi8vq-c13f18af653f66f5599699178a7ab27a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So are SEO&#8217;s days numbered?<\/h2>\n<p>Nope. Far from it. Chatbots need to get the information from somewhere.<\/p>\n<p>AI isn\u2019t some kind of savant. It just reads a lot. Pays attention.<\/p>\n<p>And so, I\u2019d go as far as to say <a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> is even more important than ever.<\/p>\n<p>Your website will be explored like never before, to find richer content than ever before.<\/p>\n<p>To be able to provide suggestions and recommendations on your products and services.<\/p>\n<p><strong><em>\u201cWhat shoes go with this jacket for this event?\u201d<\/em><\/strong><\/p>\n<p>AI will scour your website for every shred of information in order to provide a credible response.<\/p>\n<p>Help it out.<\/p>\n<ul>\n<li><em><strong>Describe everything.<\/strong><\/em><\/li>\n<li><em><strong>Contextualise everything.<\/strong><\/em><\/li>\n<li><em><strong>Label everything.<\/strong><\/em><\/li>\n<li><em><strong>Structure everything.<\/strong><\/em><\/li>\n<li><em><strong>Organise everything.<\/strong><\/em><\/li>\n<li><em><strong>Optimise everything.<\/strong><\/em><\/li>\n<\/ul>\n<p>Plus, the articles and expertise we all provide are essential to help feed the beast.<\/p>\n<p>Given that assumption, it\u2019s likely other avenues will emerge in order to motivate and reward creators.<\/p>\n<p>In the meantime, here are 6 tips for an AI-infused SEO battle plan.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aeexth-8a8b4c57f0f92a32cdf96ef5cbd8a59b\">\n#top .hr.hr-invisible.av-1aeexth-8a8b4c57f0f92a32cdf96ef5cbd8a59b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1aeexth-8a8b4c57f0f92a32cdf96ef5cbd8a59b hr-invisible  avia-builder-el-68  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-cb4ba5d2a3d2336fc30bf2eac7c99d87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>6 AI-inspired SEO tips to help your business stay ahead<\/h2>\n<h3><\/h3>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tw4t11-623311b7edc27de2a232cbfec105a4d8\">\n.av_font_icon.av-2tw4t11-623311b7edc27de2a232cbfec105a4d8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2tw4t11-623311b7edc27de2a232cbfec105a4d8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2tw4t11-623311b7edc27de2a232cbfec105a4d8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue855' data-av_iconfont='entypo-fontello' ><\/span><\/span> #1 Perform technical SEO on your existing content<\/h3>\n<p>You need to make it as easy as possible for the information on your site to be considered relevant.<br \/>\nOptimise all of your existing content so that it is structured, organised and marked-up correctly.<\/p>\n<p>Want to know more about Technical SEO? We have a free online webinar you can watch.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k3dh3p-da9d5b095f878e600ba99e7c58292085\">\n.av_font_icon.av-2k3dh3p-da9d5b095f878e600ba99e7c58292085{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-2k3dh3p-da9d5b095f878e600ba99e7c58292085 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2k3dh3p-da9d5b095f878e600ba99e7c58292085 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue822' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Perform off-site SEO<\/h3>\n<p>Work on building the credibility and authority of your website through activities such as link building and citations.<\/p>\n<p>Raise the profile of your business with above the line activity that <a href=\"https:\/\/www.nettl.com\/uk\/fountain\/\" target=\"_blank\" rel=\"noopener\">positions you as an expert<\/a>.<\/p>\n<p>This kind of activity (and more) can help you appear like a trusted source and you\u2019ll be much more likely to rank among the suggested results.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-248cmt1-7a09b4aaa0e6ee32cb64fd0143d21e53\">\n.av_font_icon.av-248cmt1-7a09b4aaa0e6ee32cb64fd0143d21e53{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-248cmt1-7a09b4aaa0e6ee32cb64fd0143d21e53 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-248cmt1-7a09b4aaa0e6ee32cb64fd0143d21e53 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue823' data-av_iconfont='fontawesome' ><\/span><\/span> #3 Optimise for voice search<\/h3>\n<p>&#8220;Hey Google? What percentage of people prefer using voice search rather than typing their query?&#8221;<\/p>\n<p><em><strong>&#8220;<a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-voice-assistants.pdf\" target=\"_blank\" rel=\"noopener\">Approximately seven out of ten consumers prefer to use voice searches<\/a>\u201d<\/strong><\/em><\/p>\n<p>&#8220;OK, great. What\u2019s the weather like tomorrow?&#8221;<\/p>\n<p>It\u2019s a fact that voice search is becoming increasingly prevalent. And above we explored how new search behaviour encourages conversational searches.<\/p>\n<p>By tailoring your content to voice search patterns, you can increase your chances of getting a mention in voice search results. But you\u2019ll also set yourself up nicely for chat too.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tduf4l-65c4baea8eaed076e1dbe3aea0e5bf84\">\n.av_font_icon.av-1tduf4l-65c4baea8eaed076e1dbe3aea0e5bf84{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1tduf4l-65c4baea8eaed076e1dbe3aea0e5bf84 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1tduf4l-65c4baea8eaed076e1dbe3aea0e5bf84 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87a' data-av_iconfont='fontawesome' ><\/span><\/span> #4 What about using AI as a keyword research tool?<\/h3>\n<p>There is no substitute for rolling your sleeves up and performing keyword research the traditional way.<\/p>\n<p>You understand your business, your area, your customers, and your niche better than any AI tool ever will. And so you\u2019re in the driving seat to assess relevance and opportunity.<\/p>\n<p>That said, both ChatGPT and Bard provide another couple of free tools at your disposal, to perform research, check search volume, look for trends, and discover queries you might not have thought of previously.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-133ock5-8961ee7b6de01e606cc892c2b3252982\">\n.av_font_icon.av-133ock5-8961ee7b6de01e606cc892c2b3252982{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-133ock5-8961ee7b6de01e606cc892c2b3252982 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-133ock5-8961ee7b6de01e606cc892c2b3252982 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 And can you use AI to improve web content?<\/h3>\n<p>You can use AI to improve the quality and relevance of your content. But don&#8217;t use it to create content from scratch.<\/p>\n<p>Just like Google, your customers are looking for unique, compelling and highly relevant results. AI-powered tools can help you to identify the interests of your users and deliver content that is relevant to them.<\/p>\n<p>AI can be a great tool for generating ideas, researching topics, and fixing errors. It&#8217;s a useful research tool. A starting point. Not a replacement for human creativity, advice, emotion, and compassion.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nuk9bp-4373e628392e612fd1276f12fea5eb79\">\n.av_font_icon.av-nuk9bp-4373e628392e612fd1276f12fea5eb79{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-nuk9bp-4373e628392e612fd1276f12fea5eb79 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-nuk9bp-4373e628392e612fd1276f12fea5eb79 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span> #6 Stay up to date<\/h3>\n<p>AI is constantly evolving, so it is important for businesses to stay up-to-date on the latest trends.<\/p>\n<p>You could regularly ask an AI chatbot! But if that&#8217;s all a bit &#8216;Mirror, mirror, on the wall&#8217; for you, then more conventional options exist. Such as subscribing to industry publications, following expert YouTube channels, and checking-in with thought leaders on social media.<\/p>\n<p>SEO is all about managing change, so stay nimble. You might need to adapt the way you approach content, link building, reporting, and other aspects of SEO in order to get optimal results.<\/p>\n<h2>It could get bumpy<\/h2>\n<p>A lot is changing right now. We will have to see how it all pans out. But don\u2019t worry, we have a team of geeks experts with their collective ears to the ground, ready to navigate the search landscape and make the most out of the tools available.<\/p>\n<p>If you\u2019d like to put together a plan to drive extra traffic to your website, <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener\">get in touch<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-76  el_after_av_textblock  el_before_av_hr '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5k0s5-3676c42d406c60064cf5d860b72210d7\">\n#top .hr.hr-invisible.av-k5k0s5-3676c42d406c60064cf5d860b72210d7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k5k0s5-3676c42d406c60064cf5d860b72210d7 hr-invisible  avia-builder-el-77  el_after_av_button  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhu7mzf6-c0c1c805d1feaa21c863d9aff918c47e\">\n.avia-image-container.av-lhu7mzf6-c0c1c805d1feaa21c863d9aff918c47e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lhu7mzf6-c0c1c805d1feaa21c863d9aff918c47e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lhu7mzf6-c0c1c805d1feaa21c863d9aff918c47e av-styling- avia-align-  avia-builder-el-78  el_after_av_hr  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><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-55733'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>How might AI chatbots impact your business? How will the changes affect your web traffic? What does the future hold for SEO?<br \/>\nHere is everything you need to know. Plus 6 tips for an AI-infused SEO battle plan.<\/p>\n","protected":false},"author":234,"featured_media":55771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":17,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-55733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/55733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=55733"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/55733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/55771"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=55733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=55733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=55733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}