{"id":57525,"date":"2023-10-20T09:01:10","date_gmt":"2023-10-20T08:01:10","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=57525"},"modified":"2023-10-23T14:43:30","modified_gmt":"2023-10-23T13:43:30","slug":"critical-update","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/critical-update\/","title":{"rendered":"Critical Update"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-0df794ac1226eaee350987f50ebfacd9\">\n.avia-section.av-m6p6uk1-0df794ac1226eaee350987f50ebfacd9{\nbackground-repeat:repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/critical-update-tiled-background-1030x1030.jpg.webp);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-0df794ac1226eaee350987f50ebfacd9 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57529 avia-img-lazy-loading-not-57529 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/critical-update-text-450.png.webp\" alt='critical website update logo' title='critical-update-text-450'  height=\"355\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/critical-update-text-450.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/critical-update-text-450-300x237.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/critical-update-text-450-80x63.png.webp 80w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/critical-update-text-450.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/critical-update-text-450.png 450w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/critical-update-text-450-300x237.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/critical-update-text-450-80x63.png 80w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-57525'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 data-pm-slice=\"1 1 &#091;&#093;\" data-en-clipboard=\"true\">7 Reasons to roll with regular website updates<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 4 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A cautionary tale about a put-off prospect<\/h2>\n<p>Alex ran an engineering consultancy. They advised on cutting-edge solutions to businesses across the country.<\/p>\n<p>However, there was one area where they lagged. Their website.<\/p>\n<p>In the early days, this digital flagship stood tall and proud. But as time slipped by, the website was relegated to the backburner.<\/p>\n<p>Meanwhile, competitors embraced digital. They updated their websites regularly, adding fresh content, and staying on top of the latest trends.<\/p>\n<p>One fateful afternoon, a prospect looked up Alex&#8217;s website.<\/p>\n<p>What greeted them was a slow, glitchy interface, outdated information, and a design reminiscent of the dial-up era.<\/p>\n<p>The first impression was less than stupendous.<\/p>\n<p>Two 404s and one unscrupulous link later, the potential client had seen enough.<\/p>\n<p>They swiftly navigated away and found a competitor with a sleek, up-to-date website.<\/p>\n<p>The decision was made, the contract signed, and the business relationship forged.<\/p>\n<p>All without Alex even realising what had transpired. Oh dear.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9d5ee5a98a0d8505f647366e03c5cd2a\">\n.avia-image-container.av-h2771v5-9d5ee5a98a0d8505f647366e03c5cd2a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9d5ee5a98a0d8505f647366e03c5cd2a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9d5ee5a98a0d8505f647366e03c5cd2a av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57559 avia-img-lazy-loading-not-57559 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/stressed-businessman-laptop-900.jpg.webp\" alt='businessman looking at website' title='stressed-businessman-laptop-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/stressed-businessman-laptop-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/stressed-businessman-laptop-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/stressed-businessman-laptop-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/stressed-businessman-laptop-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/stressed-businessman-laptop-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/stressed-businessman-laptop-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/stressed-businessman-laptop-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/stressed-businessman-laptop-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/stressed-businessman-laptop-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/stressed-businessman-laptop-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/stressed-businessman-laptop-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lnycjm9w-68c7dbd8c6dcbda77fd16acd031822a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In a world where trust and professionalism are paramount, an outdated website can not only cost you business but also open the door to unforeseen digital calamities.<\/p>\n<p>And so here are<em><strong> 7 reasons to keep your website fresh<\/strong><\/em>, engaging, and fortified against the lurking threats of the online world.<\/p>\n<p>Because in the vast digital landscape, a well-maintained website is not just a nicety \u2013 <em>it&#8217;s a necessity<\/em> for getting, and staying, ahead.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-bbc4eacddcc1bffe7d79cb7a1ff48734\">\n.avia-image-container.av-h2771v5-9-bbc4eacddcc1bffe7d79cb7a1ff48734 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-bbc4eacddcc1bffe7d79cb7a1ff48734 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-bbc4eacddcc1bffe7d79cb7a1ff48734 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57558 avia-img-lazy-loading-not-57558 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/update-900.jpg.webp\" alt='critical website update' title='update-900'  height=\"598\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/update-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/update-900-300x199.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/update-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/update-900-768x510.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/update-900-705x468.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/update-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/update-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/update-900-300x199.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/update-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/update-900-768x510.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/update-900-705x468.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-27716d2d95d93724e2ec00c3a2fc5bfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pmx979-1c9584cc02f6871be3ee72d256341cc7\">\n.av_font_icon.av-pmx979-1c9584cc02f6871be3ee72d256341cc7{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-pmx979-1c9584cc02f6871be3ee72d256341cc7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-pmx979-1c9584cc02f6871be3ee72d256341cc7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span> 1. Stay relevant<\/h3>\n<p>You might have the best product or service in the game. But if your website is stuck in the bygone era, Google might just banish you to the digital abyss.<\/p>\n<p>Regular updates are your golden ticket to the front row of the Google show.<\/p>\n<p>OK, maybe they&#8217;re not the only thing needed, you&#8217;ll need to optimise your site too.<\/p>\n<p>But search engines love fresh, relevant content. And the rewards can be higher rankings and more visibility.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gfgm39-0c5346a3140b068f0275d76c01c1d542\">\n.av_font_icon.av-4gfgm39-0c5346a3140b068f0275d76c01c1d542{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-4gfgm39-0c5346a3140b068f0275d76c01c1d542 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-4gfgm39-0c5346a3140b068f0275d76c01c1d542 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8aa' data-av_iconfont='entypo-fontello' ><\/span><\/span> #2 Look lively<\/h3>\n<p>It&#8217;s not just Google that likes fresh content &#8211; Real people do too!<\/p>\n<p>In the digital era, your website is often the first handshake between you and potential clients.<\/p>\n<p>An outdated, clunky site screams neglect. Is this website professional? Are they still trading?<\/p>\n<p>In contrast, fresh, up-to-date messaging is trustworthy and reassuring.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xr3smt-91f965b21ffe7eb3cec1f7b919708072\">\n.av_font_icon.av-3xr3smt-91f965b21ffe7eb3cec1f7b919708072{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3xr3smt-91f965b21ffe7eb3cec1f7b919708072 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3xr3smt-91f965b21ffe7eb3cec1f7b919708072 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf0e3' data-av_iconfont='fontawesomeregular' ><\/span><\/span> # 3 Legal limbo<\/h3>\n<p>Okay, let&#8217;s get serious for a moment.<\/p>\n<p>While we&#8217;re all about the fun and games, there&#8217;s a legal element to a website that you don&#8217;t want to mess up.<\/p>\n<p>Accurate contact and business details, GDPR, PECR, privacy policies, terms and conditions, cookie consent&#8230; these aren&#8217;t just jargon intended to put you to sleep.<\/p>\n<p>They&#8217;re crucial elements that need regular attention. Laws and regulations often change. Your site will evolve.<\/p>\n<p>Although a rather dull topic, you don&#8217;t want to be caught snoozing when the legal winds start to blow.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mek5bp-2901bd61684a63dd40c433f53bc5bda9\">\n.av_font_icon.av-3mek5bp-2901bd61684a63dd40c433f53bc5bda9{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-3mek5bp-2901bd61684a63dd40c433f53bc5bda9 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3mek5bp-2901bd61684a63dd40c433f53bc5bda9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80f' data-av_iconfont='entypo-fontello' ><\/span><\/span> #4 Looks matter<\/h3>\n<p>Just like fashion trends, web design evolves. What looked cool in 2010 might be a little cringe now.<\/p>\n<p>Regularly updating your website&#8217;s design keeps it visually appealing and user-friendly.<\/p>\n<p>Users only need 50 milliseconds (that&#8217;s just 0.05 seconds) to form an opinion on your website.<\/p>\n<p>You should also continue to check your website works well on the latest devices.<\/p>\n<p>Regular updates ensure that your site not only looks good on desktops but also displays smoothly on smaller screens.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36e6el1-d982141e191809151c0ca873f803fe79\">\n.av_font_icon.av-36e6el1-d982141e191809151c0ca873f803fe79{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-36e6el1-d982141e191809151c0ca873f803fe79 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-36e6el1-d982141e191809151c0ca873f803fe79 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8de' data-av_iconfont='entypo-fontello' ><\/span><\/span> #5 Need for speed<\/h3>\n<p>Speed matters. Not just on the track but on the internet highway too.<\/p>\n<p>If your website takes aeons to load, users will bounce faster than a kangaroo on a trampoline.<\/p>\n<p>Regularly updating your website&#8217;s software, and plugins ensures optimal performance.<\/p>\n<p>Removing outdated or unnecessary code blows away the cobwebs.<\/p>\n<p>Ensure all images, old and new, are optimised to load as quickly as possible.<\/p>\n<p>Speed updates are like giving your site a shot of adrenaline \u2013 swift, efficient, and ready to conquer the online race.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-98b93p-c6d5e2beeff0754f5311e9f44fc67344\">\n.av_font_icon.av-98b93p-c6d5e2beeff0754f5311e9f44fc67344{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-98b93p-c6d5e2beeff0754f5311e9f44fc67344 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-98b93p-c6d5e2beeff0754f5311e9f44fc67344 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span> #6 Content chronicles<\/h3>\n<p>Content is king, they say. And Kings need a wardrobe update now and then.<\/p>\n<p>Your business evolves, trends shift, and your audience&#8217;s preferences change.<\/p>\n<p>If your content is stuck in a time capsule, it won&#8217;t resonate with the here and now.<\/p>\n<p>Regularly refreshing your content keeps it relevant and engaging.<\/p>\n<p>This could be helpful articles, videos, recipes, guides, or products.<\/p>\n<p>Most importantly, it keeps your audience coming back for more.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xyn8r9-710f907a727fd9a85fe98bfc0c523957\">\n.av_font_icon.av-1xyn8r9-710f907a727fd9a85fe98bfc0c523957{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1xyn8r9-710f907a727fd9a85fe98bfc0c523957 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1xyn8r9-710f907a727fd9a85fe98bfc0c523957 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue9d6' data-av_iconfont='fontawesome' ><\/span><\/span> #7 The security samba<\/h3>\n<p>You don&#8217;t want to be caught flat-footed when it comes to site security.<\/p>\n<p>Regularly updating your website&#8217;s software and plugins isn&#8217;t just about adding new features; they&#8217;re the cyber equivalent of installing a high-tech security system.<\/p>\n<p>Cybersecurity is an ongoing process, not a one-time task. By incorporating the following steps into your routine, you create a more resilient and secure online environment for your website and its users.<\/p>\n<ul>\n<li><em><strong>Perform regular software updates<\/strong><\/em><\/li>\n<li><em><strong>Regularly audit users<\/strong><\/em><\/li>\n<li><em><strong>Use strong passwords. Update regularly<\/strong><\/em><\/li>\n<li><em><strong>Only use the third-party applications that are necessary<\/strong><\/em><\/li>\n<li><em><strong>Delete or disable any which are not<\/strong><\/em><\/li>\n<li><em><strong>Use <a href=\"\/uk\/ssl-certificate-i-need-one\/\" target=\"_blank\" rel=\"noopener\">SSL encryption<\/a><\/strong><\/em><\/li>\n<li><em><strong>Choose a robust website host<\/strong><\/em><\/li>\n<li><em><strong>Perform regular backups<\/strong><\/em><\/li>\n<\/ul>\n<p>Good to know: Nettl websites are hosted on AWS and our packages include regular backups. We employ server-side firewall and brute force protection. Check out <a href=\"\/uk\/care-plans\/\" target=\"_blank\" rel=\"noopener\">Nettl Care Plans<\/a> for details on planned preventative maintenance and peace of mind.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l5eqet-0791f8e7ae4891b50593bf004585de5a\">\n#top .hr.hr-invisible.av-1l5eqet-0791f8e7ae4891b50593bf004585de5a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1l5eqet-0791f8e7ae4891b50593bf004585de5a hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1bpg7zp-e36193a290cdfa38f7a26346c510579f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span data-preserver-spaces=\"true\">Wrapping It Up<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">So, there you have it \u2013 the undeniable importance of keeping your website as fresh as a morning croissant from a Parisienne boulangerie.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every update contributes to the security-slash-user-friendly symphony that is your online presence, and ultimately your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, be sure to give your website the regular TLC it deserves. Or ask us about a <a href=\"\/uk\/care-plans\/\" target=\"_blank\" rel=\"noopener\">Nettl Care Plan<\/a>.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Happy updating, trailblazers! May your website be as fresh as a cucumber on a spa day.<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t1bz6d-3e31f22ad8414671fc423c0bd9ae876b\">\n#top .hr.hr-invisible.av-t1bz6d-3e31f22ad8414671fc423c0bd9ae876b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-t1bz6d-3e31f22ad8414671fc423c0bd9ae876b hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lo2xwyv7-8bb6477b5a6c94cad0cebc641a298864\">\n.avia-image-container.av-lo2xwyv7-8bb6477b5a6c94cad0cebc641a298864 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lo2xwyv7-8bb6477b5a6c94cad0cebc641a298864 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lo2xwyv7-8bb6477b5a6c94cad0cebc641a298864 av-styling- avia-align-  avia-builder-el-30  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57560 avia-img-lazy-loading-not-57560 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/camper-mockup-900.jpg.webp\" alt='studio website mockup' title='camper-mockup-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/camper-mockup-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/camper-mockup-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/camper-mockup-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/camper-mockup-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/10\/camper-mockup-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/camper-mockup-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/camper-mockup-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/camper-mockup-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/camper-mockup-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/camper-mockup-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/camper-mockup-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wjo5qt-dab4a54815dd3cd6e4247f195507bb81\">\n#top .hr.hr-invisible.av-wjo5qt-dab4a54815dd3cd6e4247f195507bb81{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wjo5qt-dab4a54815dd3cd6e4247f195507bb81 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-57525'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Trust and professionalism are paramount in business. An outdated website costs you sales and opens the door to unforeseen digital calamities. Here are 7 reasons to keep your website updated. Fresh, engaging, and fortified against lurking threats.<\/p>\n","protected":false},"author":234,"featured_media":57553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-57525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/57525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=57525"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/57525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/57553"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=57525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=57525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=57525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}