{"id":57906,"date":"2023-11-17T09:25:07","date_gmt":"2023-11-17T09:25:07","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=57906"},"modified":"2023-11-21T08:08:19","modified_gmt":"2023-11-21T08:08:19","slug":"driving-sales","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/driving-sales\/","title":{"rendered":"Driving Sales"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-ed922c6d56c1dcaffdfdc42b6857850a\">\n.avia-section.av-m6p6uk1-ed922c6d56c1dcaffdfdc42b6857850a{\nbackground-color:#1f4b46;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/driving-sales-tile.jpg.webp);\nbackground-repeat:repeat;\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-ed922c6d56c1dcaffdfdc42b6857850a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57907 avia-img-lazy-loading-not-57907 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/driving-sales-text-web.png.webp\" alt='driving online sales for christmas' title='driving-sales-text-web'  height=\"450\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/driving-sales-text-web.png.webp 450w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/driving-sales-text-web-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/driving-sales-text-web-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/driving-sales-text-web-36x36.png.webp 36w, 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-20-e4e04e7955a289434643fe2207783d0f main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-57906'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-19-1eb1b7c2dfcd992bfdf4c816aabf7bd0\">\n.flex_column.av-jp009ut1-19-1eb1b7c2dfcd992bfdf4c816aabf7bd0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-19-1eb1b7c2dfcd992bfdf4c816aabf7bd0 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-18-8f159a6f0d66f2fe2937b84aa53c00de\">\n.flex_column.av-28z32gh-18-8f159a6f0d66f2fe2937b84aa53c00de{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-18-8f159a6f0d66f2fe2937b84aa53c00de av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-17-39e29784bc0f0526a670427f2661e9f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Driving Online Sales<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-16-85a15b479ee189bab21aea2e393bc54b\">\n.av_font_icon.av-v4g6ak-16-85a15b479ee189bab21aea2e393bc54b .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-16-85a15b479ee189bab21aea2e393bc54b avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 7 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-13-8c3a48eec28090e8d47069cae896a95b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>10 actionable tips for digital success<\/h2>\n<p>Your virtual storefront is as important as the physical one. Perhaps more. But you can have the best window dresser this side of Fifth Avenue. If you don&#8217;t signpost the punters to the point of sale, you&#8217;ll be lucky to ship a sausage.<\/p>\n<p>So whether you&#8217;re gearing up for the festive holiday season or navigating the e-commerce landscape throughout the year, boosting online sales is a perpetual goal.<\/p>\n<p>To help all you goal-getters, we&#8217;re about to explore 10 actionable strategies to drive sales, with practical tips for your digital success.<\/p>\n<ol>\n<li><a href=\"#start-selling\"><em><strong>Start selling online<\/strong><\/em><\/a><\/li>\n<li><a href=\"#update-gbp\"><em><strong>Update your Google Business Profile<\/strong><\/em><\/a><\/li>\n<li><a href=\"#list-products\"><em><strong>List your products on Google for free<\/strong><\/em><\/a><\/li>\n<li><a href=\"#list-products-gbp\"><em><strong>Add products to Google Business Profile<\/strong><\/em><\/a><\/li>\n<li><a href=\"#email-marketing\"><em><strong>Email your previous clients<\/strong><\/em><\/a><\/li>\n<li><a href=\"#remarketing\"><em><strong>Leverage remarketing<\/strong><\/em><\/a><\/li>\n<li><a href=\"#ugc\"><em><strong>Utilise user-generated content<\/strong><\/em><\/a><\/li>\n<li><a href=\"#competition\"><em><strong>Run a competition on social<\/strong><\/em><\/a><\/li>\n<li><a href=\"#flash-sale\"><em><strong>Promote limited-time offers<\/strong><\/em><\/a><\/li>\n<li><a href=\"#post-something\"><em><strong>Post something<\/strong><\/em><\/a><\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-te2nte-5445201911b95807697b03eb46363bce\">\n#top .hr.hr-invisible.av-te2nte-5445201911b95807697b03eb46363bce{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-te2nte-5445201911b95807697b03eb46363bce hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-bd1ac7c727fbb4e5a6f633091850192d\">\n.avia-image-container.av-h2771v5-bd1ac7c727fbb4e5a6f633091850192d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-bd1ac7c727fbb4e5a6f633091850192d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"start-selling\"  class='avia-image-container av-h2771v5-bd1ac7c727fbb4e5a6f633091850192d av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57916 avia-img-lazy-loading-not-57916 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/open-900.jpg.webp\" alt='ecommerce stores are always open for business' title='open-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/open-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/open-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/open-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/open-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/open-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/open-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/open-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/open-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/open-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/open-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/open-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-9-6678066f4d58cb564fe427b4102ec15b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Start Selling Online<\/h2>\n<p>If you already have an ecommerce store, skip to the next tactic. If not, your journey begins here.<\/p>\n<p>You can get started with just a handful of products, or with thousands. But building a well optimised web shop could be the single most impactful thing you could do for your business if you&#8217;re not already tapping into this thriving marketplace.<\/p>\n<p>By embracing the opportunities offered by ecommerce, small businesses can access a wider online market and significantly boost their sales.<\/p>\n<p>We can <a href=\"https:\/\/www.nettl.com\/uk\/ecommerce\/\">help you choose<\/a> the best platform to launch your ecommerce enterprise.<\/p>\n<ul>\n<li><strong><em>Use a user-friendly e-commerce platform for a seamless shopping experience.<\/em><\/strong><\/li>\n<li><strong><em>Implement secure payment gateways to build trust with online shoppers.<\/em><\/strong><\/li>\n<li><strong><em>Clearly display product information, pricing, and shipping details on your website.<\/em><\/strong><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e\">\n#top .hr.hr-invisible.av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-5-8b94cf24fcc37d8b52de611c4c57331e hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6-f4d2184e7e12332b24fb1b79d79c9d87\">\n.avia-image-container.av-h2771v5-6-f4d2184e7e12332b24fb1b79d79c9d87 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6-f4d2184e7e12332b24fb1b79d79c9d87 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"update-gbp\"  class='avia-image-container av-h2771v5-6-f4d2184e7e12332b24fb1b79d79c9d87 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57918 avia-img-lazy-loading-not-57918 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/google-business-profile-900.jpg.webp\" alt='optimise your google business profile, formerly Google my Business' title='google-business-profile-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/google-business-profile-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/google-business-profile-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/google-business-profile-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/google-business-profile-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/google-business-profile-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/google-business-profile-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/google-business-profile-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/google-business-profile-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/google-business-profile-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/google-business-profile-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/google-business-profile-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac\">\n#top .hr.hr-invisible.av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp2mpo8r-441bf5ae787112968fcb9ff21533a8f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Update Your Google Business Profile<\/h2>\n<p>Imagine a treasure map leading potential customers directly to your virtual chest of wonders.<\/p>\n<p>That&#8217;s the magic of a well-maintained <a href=\"https:\/\/www.nettl.com\/uk\/business-booster\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a>.<\/p>\n<p>Keep it updated with accurate business hours, location details, and contact information.<\/p>\n<p>Encourage customers to leave reviews, and take advantage of the Updates feature to share updates, promotions, and exciting news.<\/p>\n<p>Essential for &#8216;clicks and mortar&#8217; type enterprises, if people are searching locally for what you do online, you can&#8217;t afford to skimp here.<\/p>\n<ul>\n<li><em><strong>Keep business hours, location, and contact information up to date.<\/strong><\/em><\/li>\n<li><em><strong>Encourage customers to leave reviews on your Google Business page.<\/strong><\/em><\/li>\n<li><em><strong>Utilise the updates feature to share products, promotions, and announcements.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-3-8020f9be6fdcef52e32a5b5acd548019\">\n#top .hr.hr-invisible.av-jp00gvdr-3-8020f9be6fdcef52e32a5b5acd548019{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-3-8020f9be6fdcef52e32a5b5acd548019 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-8-9f07c16bcceeac5e7a398a71d7b622f6\">\n.avia-image-container.av-h2771v5-8-9f07c16bcceeac5e7a398a71d7b622f6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-8-9f07c16bcceeac5e7a398a71d7b622f6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"list-products\"  class='avia-image-container av-h2771v5-8-9f07c16bcceeac5e7a398a71d7b622f6 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57932 avia-img-lazy-loading-not-57932 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/santa-hats-dogs-900.jpg.webp\" alt='List your products for free on Google' title='santa-hats-dogs-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/santa-hats-dogs-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/santa-hats-dogs-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/santa-hats-dogs-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/santa-hats-dogs-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/santa-hats-dogs-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/santa-hats-dogs-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/santa-hats-dogs-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/santa-hats-dogs-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/santa-hats-dogs-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/santa-hats-dogs-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/santa-hats-dogs-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksh98y-f6feca310c86226684ef2545ebcc2918\">\n#top .hr.hr-invisible.av-ksh98y-f6feca310c86226684ef2545ebcc2918{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ksh98y-f6feca310c86226684ef2545ebcc2918 hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp6nk77p-00ae7210e038e9a08ee27d036ab77715 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>List your products on Google for free!<\/h2>\n<p>Picture your products on the digital shelves of the world&#8217;s largest marketplace.<\/p>\n<p>That&#8217;s the reality of popping your products on Google. And the best part is it&#8217;s completely free.<\/p>\n<p>Online retailers of any size can add their inventory using Google Merchant Centre, or a platform like WooCommerce.<\/p>\n<p>This means your products could be displayed on Google&#8217;s Shopping Tab, Google Search, or Google Images. For free.<\/p>\n<ul>\n<li><em><strong>Optimise product titles, descriptions, and images for better visibility.<\/strong><\/em><\/li>\n<li><em><strong>Leverage a platform to easily manage, update, and submit your product data.<\/strong><\/em><\/li>\n<li><em><strong>Monitor and adjust your product listings based on performance analytics.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oc0onm-38993ee90916f68df1a03c9dd9ee5a10\">\n#top .hr.hr-invisible.av-1oc0onm-38993ee90916f68df1a03c9dd9ee5a10{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1oc0onm-38993ee90916f68df1a03c9dd9ee5a10 hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-120mcya-32d0927a9618af62cfef57ebd183ea79\">\n.avia-image-container.av-120mcya-32d0927a9618af62cfef57ebd183ea79 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-120mcya-32d0927a9618af62cfef57ebd183ea79 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"list-products-gbp\"  class='avia-image-container av-120mcya-32d0927a9618af62cfef57ebd183ea79 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-57933 avia-img-lazy-loading-not-57933 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900.jpg.webp\" alt=\"-\" title=\"watches-switzerland-900\" height=\"1402\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900-193x300.jpg.webp 193w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900-661x1030.jpg.webp 661w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900-51x80.jpg.webp 51w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900-768x1196.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/watches-switzerland-900-453x705.jpg.webp 453w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900-193x300.jpg 193w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900-661x1030.jpg 661w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900-51x80.jpg 51w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900-768x1196.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/watches-switzerland-900-453x705.jpg 453w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ri78uq-266f0d33128b0566b04dd315ce607fb1\">\n#top .hr.hr-invisible.av-ri78uq-266f0d33128b0566b04dd315ce607fb1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ri78uq-266f0d33128b0566b04dd315ce607fb1 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp6ny67s-69dc4c51dd20e3f28a9a559a1bd84f53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>List your products on your Google Business Profile<\/h2>\n<p>While we&#8217;re on the subject of displaying products on Google for free, check out this little nugget.<\/p>\n<p>In addition to listing your products on Shopping, Search, and Images, retail businesses have the opportunity to add items to their Google Business Profile.<\/p>\n<p>By listing your products on your Google Business Profile, you create a more immersive experience for potential customers.<\/p>\n<p>They can easily browse through your offerings without navigating away to your website, making the decision-making process smoother and more immediate.<\/p>\n<p>This not only captures attention but also increases the likelihood of converting a searcher into a customer.<\/p>\n<p>So although just one small part of creating a well optimised <a href=\"https:\/\/www.nettl.com\/uk\/business-booster\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile <\/a>but it can be a very fruitful piece.<\/p>\n<ul>\n<li><em><strong>Capture the attention of potential customers searching for businesses like yours.<\/strong><\/em><\/li>\n<li><em><strong>Provide a snapshot of your product range, allowing customers to explore without leaving the page.<\/strong><\/em><\/li>\n<li><em><strong>Organise and categorise the products on your profile so they align with your business goals.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26wg1iq-1b9f9d9e245f2f285c74f258c8f66570\">\n#top .hr.hr-invisible.av-26wg1iq-1b9f9d9e245f2f285c74f258c8f66570{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-26wg1iq-1b9f9d9e245f2f285c74f258c8f66570 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp7ahvoq-ab29abbb632e4889dad6491ed10d980a\">\n.avia-image-container.av-lp7ahvoq-ab29abbb632e4889dad6491ed10d980a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp7ahvoq-ab29abbb632e4889dad6491ed10d980a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"email-marketing\"  class='avia-image-container av-lp7ahvoq-ab29abbb632e4889dad6491ed10d980a av-styling- avia-align-  avia-builder-el-29  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57937 avia-img-lazy-loading-not-57937 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/email-marketing-900.jpg.webp\" alt='person shopping on an ecommerce website' title='email-marketing-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/email-marketing-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/email-marketing-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/email-marketing-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/email-marketing-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/email-marketing-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/email-marketing-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/email-marketing-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/email-marketing-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/email-marketing-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/email-marketing-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/email-marketing-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tki55e-f1f439fb63385bd95151ca1b95c325e0\">\n#top .hr.hr-invisible.av-tki55e-f1f439fb63385bd95151ca1b95c325e0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tki55e-f1f439fb63385bd95151ca1b95c325e0 hr-invisible  avia-builder-el-30  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp6on9q4-e22ad0c193c0bd2d5baaee16b98b2a2b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Email your previous clients<\/h2>\n<p>Your previous clients are not just a list of email addresses. They are your VIP guests.<\/p>\n<p>First, ensure you have <a href=\"https:\/\/www.nettl.com\/uk\/gdpr-start-here\/\" target=\"_blank\" rel=\"noopener\">permission<\/a> to email your customers. Encourage and prompt visitors to opt-in to future marketing updates.<\/p>\n<p>Then harness the impact of email to drive sales and responses. Done well, it still works!<\/p>\n<p>81% of SMBs still rely on email as their primary customer acquisition channel.<\/p>\n<p>49% of people said they\u2019d like to receive promotional emails from their favourite brands.<\/p>\n<ul>\n<li><em><strong>Segment your email list for targeted communication based on past purchases.<\/strong><\/em><\/li>\n<li><em><strong>Send personalised recommendations or exclusive offers to encourage repeat business.<\/strong><\/em><\/li>\n<li><em><strong>Utilise automation for timely follow-ups and re-engagement campaigns.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5p77qq-fd4b0de3efe114dc7fa31157398661fa\">\n#top .hr.hr-invisible.av-5p77qq-fd4b0de3efe114dc7fa31157398661fa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5p77qq-fd4b0de3efe114dc7fa31157398661fa hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp7azxn6-af0712fe5362fad6d147f7ff91ea4611\">\n.avia-image-container.av-lp7azxn6-af0712fe5362fad6d147f7ff91ea4611 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp7azxn6-af0712fe5362fad6d147f7ff91ea4611 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"remarketing\"  class='avia-image-container av-lp7azxn6-af0712fe5362fad6d147f7ff91ea4611 av-styling- avia-align-  avia-builder-el-33  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57939 avia-img-lazy-loading-not-57939 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/uploads\/2023\/11\/Remarketing-Nettl-900.gif\" alt='remarketing process' title='Remarketing-Nettl-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17q31te-3d411714542cf93830d5034204fe34b0\">\n#top .hr.hr-invisible.av-17q31te-3d411714542cf93830d5034204fe34b0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17q31te-3d411714542cf93830d5034204fe34b0 hr-invisible  avia-builder-el-34  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1aq9ifm-7f33afd9a84310b08649eada15b94d75 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Leverage remarketing<\/h2>\n<p>Ever wondered why that pair of shoes you were eyeing seems to follow you around the internet?<\/p>\n<p>That&#8217;s remarketing! In a nutshell, remarketing is a smart online strategy where <a href=\"https:\/\/www.nettl.com\/uk\/pay-per-click\/\" target=\"_blank\" rel=\"noopener\">ads<\/a> are shown to people who&#8217;ve already visited your website. Like a friendly (or rather stalkery actually!) online reminder.<\/p>\n<p>If someone checks out your website but doesn&#8217;t make a purchase, your ads can pop up later when they&#8217;re browsing other sites or scrolling through social media. It&#8217;s a nifty way to keep your brand on their radar.<\/p>\n<ul>\n<li><em><strong>Remind potential customers about your products long after they&#8217;ve left your site.<\/strong><\/em><\/li>\n<li><em><strong>Customise your ads based on what visitors viewed on your website.\u00a0<\/strong><\/em><\/li>\n<li><em><strong>Showcase exclusive discounts or limited-time offers. This might be the nudge they need to make that purchase.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ooqzde-946385567eeedbca7f6e347b2b567ee7\">\n#top .hr.hr-invisible.av-ooqzde-946385567eeedbca7f6e347b2b567ee7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ooqzde-946385567eeedbca7f6e347b2b567ee7 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp7b6clh-9d5118951e0c45e6789d809a3779bcac\">\n.avia-image-container.av-lp7b6clh-9d5118951e0c45e6789d809a3779bcac img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp7b6clh-9d5118951e0c45e6789d809a3779bcac .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"ugc\"  class='avia-image-container av-lp7b6clh-9d5118951e0c45e6789d809a3779bcac av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57940 avia-img-lazy-loading-not-57940 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/zara.png.webp\" alt='Zara example of User Generated Content in social media marketing' title='zara-UGC'  height=\"423\" width=\"750\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/zara.png.webp 750w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/zara-300x169.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/zara-80x45.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/zara-705x398.png.webp 705w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/zara.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/zara.png 750w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/zara-300x169.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/zara-80x45.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/zara-705x398.png 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9qlua-c61ffedea4e08aca181ded3a2d8349b4\">\n#top .hr.hr-invisible.av-9qlua-c61ffedea4e08aca181ded3a2d8349b4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-9qlua-c61ffedea4e08aca181ded3a2d8349b4 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp6xbpw0-378301c58e065de07c24de23c142719e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Utilise user-generated content<\/h2>\n<p>User-Generated Content (UGC) is the goldmine of authentic promotion.<\/p>\n<p>It&#8217;s when your customers become your brand ambassadors by sharing their experiences with your products or services.<\/p>\n<p>Think reviews, case studies, photos, and shoutouts on social media and in newsletters.<\/p>\n<p>It&#8217;s not just a marketing tactic, it&#8217;s a community builder.<\/p>\n<p>Turn customers into storytellers, creating a ripple effect of positive vibes around your brand.<\/p>\n<ul>\n<li><em><strong>Create a hashtag for your brand and encourage customers to share their experiences.<\/strong><\/em><\/li>\n<li><em><strong>Feature user-generated content on your website and social media.<\/strong><\/em><\/li>\n<li><em><strong>Run campaigns that incentivise customers to submit reviews, photos, or videos.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11wgbpu-beb61a4b9dfc7991ee1c5434ae50ad05\">\n#top .hr.hr-invisible.av-11wgbpu-beb61a4b9dfc7991ee1c5434ae50ad05{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-11wgbpu-beb61a4b9dfc7991ee1c5434ae50ad05 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp7bmvyl-50ab03c953b2c1bc2ea3bf708213b171\">\n.avia-image-container.av-lp7bmvyl-50ab03c953b2c1bc2ea3bf708213b171 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp7bmvyl-50ab03c953b2c1bc2ea3bf708213b171 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"competition\"  class='avia-image-container av-lp7bmvyl-50ab03c953b2c1bc2ea3bf708213b171 av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57942 avia-img-lazy-loading-not-57942 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/golden-ticket-900.jpg.webp\" alt='A golden ticket competition today would be quite a social contest.' title='golden-ticket-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/golden-ticket-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/golden-ticket-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/golden-ticket-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/golden-ticket-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/golden-ticket-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/golden-ticket-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/golden-ticket-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/golden-ticket-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/golden-ticket-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/golden-ticket-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/golden-ticket-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-238xdzm-c0119bebee70b2ccc2857e757053925c\">\n#top .hr.hr-invisible.av-238xdzm-c0119bebee70b2ccc2857e757053925c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-238xdzm-c0119bebee70b2ccc2857e757053925c hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp6xl3ee-fa9d1c9e939a80a4e5383accc84f97d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Run a competition on social<\/h2>\n<p>Running a competition on <a href=\"https:\/\/www.nettl.com\/uk\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> is like creating a virtual celebration where your audience participates for a chance to win prizes.<\/p>\n<p>It&#8217;s not just about giveaways. It&#8217;s a strategy that can keep your audience hooked and allow for plenty of follow-up activity.<\/p>\n<p>Competitions encourage sharing, commenting, and interaction. All of which contribute to a lively and engaged community around your brand.<\/p>\n<p>This is especially true if the contest includes community engagement to enter &#8211; a naming competition, for example.<\/p>\n<ul>\n<li><em><strong>Choose platforms that align with your target audience.<\/strong><\/em><\/li>\n<li><em><strong>Craft engaging and shareable content for the competition.<\/strong><\/em><\/li>\n<li><em><strong>Include a call-to-action that drives traffic to your website or encourages online purchases.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18o51ma-4a7e143a54db6a8855757b85c8c28694\">\n#top .hr.hr-invisible.av-18o51ma-4a7e143a54db6a8855757b85c8c28694{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18o51ma-4a7e143a54db6a8855757b85c8c28694 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp7bqfj2-029685e8076ed8ab8e9e8f5cfdf610cd\">\n.avia-image-container.av-lp7bqfj2-029685e8076ed8ab8e9e8f5cfdf610cd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp7bqfj2-029685e8076ed8ab8e9e8f5cfdf610cd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"flash-sale\"  class='avia-image-container av-lp7bqfj2-029685e8076ed8ab8e9e8f5cfdf610cd av-styling- avia-align-  avia-builder-el-45  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57943 avia-img-lazy-loading-not-57943 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/flash-sale-900.jpg.webp\" alt='flash sales are a good way to spark interest' title='flash-sale-900'  height=\"506\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/flash-sale-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/flash-sale-900-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/flash-sale-900-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/flash-sale-900-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/flash-sale-900-705x396.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/flash-sale-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/flash-sale-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/flash-sale-900-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/flash-sale-900-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/flash-sale-900-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/flash-sale-900-705x396.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q0bw8i-4f9daaa6207910db19487bcee90fd1e8\">\n#top .hr.hr-invisible.av-1q0bw8i-4f9daaa6207910db19487bcee90fd1e8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1q0bw8i-4f9daaa6207910db19487bcee90fd1e8 hr-invisible  avia-builder-el-46  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp6xu6hr-cb25d26db590b925164db88808e92f65 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Promote a limited-time offer<\/h2>\n<p>A limited time offer, or flash sale, is a short-term promotion where you offer discounts on your products for a brief period. Like Black Friday, for example.<\/p>\n<p>It can turn your online store into a bustling marketplace, creating a sense of urgency that ignites customer interest.<\/p>\n<p>A flash sale isn&#8217;t just about selling products; it&#8217;s about creating an experience.<\/p>\n<p>It sparks enthusiasm, encourages impulse buying, and fosters a sense of excitement around your brand.<\/p>\n<ul>\n<li><em><strong>Create a sense of urgency with clear expiration dates for promotions.<\/strong><\/em><\/li>\n<li><em><strong>Use countdown timers on your website and in marketing emails.<\/strong><\/em><\/li>\n<li><em><strong>Promote on all channels: Spread the word on your website, email newsletters, and social media platforms to build anticipation.\u00a0<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vtey9e-4be0c975f3b7fe814454a4504a73f7bd\">\n#top .hr.hr-invisible.av-vtey9e-4be0c975f3b7fe814454a4504a73f7bd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vtey9e-4be0c975f3b7fe814454a4504a73f7bd hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14tyc42-ea98a8f25f0d0b415219d1b4db69c048\">\n.avia-image-container.av-14tyc42-ea98a8f25f0d0b415219d1b4db69c048 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-14tyc42-ea98a8f25f0d0b415219d1b4db69c048 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  id=\"post-something\"  class='avia-image-container av-14tyc42-ea98a8f25f0d0b415219d1b4db69c048 av-styling- avia-align-  avia-builder-el-49  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-57946 avia-img-lazy-loading-not-57946 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/letter-900.jpg.webp\" alt='direct mail remains an effective form of promotion' title='letter-900'  height=\"557\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/letter-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/letter-900-300x186.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/letter-900-80x50.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/letter-900-768x475.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/letter-900-705x436.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/letter-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/letter-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/letter-900-300x186.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/letter-900-80x50.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/letter-900-768x475.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/letter-900-705x436.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zki7f6-061f1d5bc370b241724617198f4169e6\">\n#top .hr.hr-invisible.av-zki7f6-061f1d5bc370b241724617198f4169e6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zki7f6-061f1d5bc370b241724617198f4169e6 hr-invisible  avia-builder-el-50  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp73209j-7bdbdd4229cd50458cae8a91075205e7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Pop something in the post<\/h2>\n<p>Direct mail marketing involves sending physical promotional materials, such as postcards, letters, or packages, directly to your target audience.<\/p>\n<p>But using direct mail isn&#8217;t just about sending something. It&#8217;s about creating a tangible connection with your audience.<\/p>\n<p>It&#8217;s an opportunity to break through the digital noise and offer a unique experience that resonates.<\/p>\n<p>Like sending a personal invitation to engage with your brand in the real world.<\/p>\n<p>Touch is a powerful sense. Direct mail has been proven to be more memorable and trustworthy compared to digital marketing.<\/p>\n<ul>\n<li><em><strong>Tailor your direct mail pieces to reflect your brand personality and speak directly to your audience.\u00a0<\/strong><\/em><\/li>\n<li><em><strong>Include special promotions or discounts exclusively for your direct mail recipients.\u00a0<\/strong><\/em><\/li>\n<li><em><strong>Think beyond words. Consider including samples, stickers, or unique packaging to engage multiple senses.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r4dzma-9cec98182f6af69156eec46210ce6eb6\">\n#top .hr.hr-invisible.av-r4dzma-9cec98182f6af69156eec46210ce6eb6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-r4dzma-9cec98182f6af69156eec46210ce6eb6 hr-invisible  avia-builder-el-52  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp7c0wvt-8e49579a30f1f57a678f2b2cb49d21b3\">\n.avia-image-container.av-lp7c0wvt-8e49579a30f1f57a678f2b2cb49d21b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp7c0wvt-8e49579a30f1f57a678f2b2cb49d21b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lp7c0wvt-8e49579a30f1f57a678f2b2cb49d21b3 av-styling- avia-align-  avia-builder-el-53  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-57944 avia-img-lazy-loading-not-57944 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/christmas-dog-900.jpg.webp\" alt=\"-\" title=\"christmas-dog-900\" height=\"601\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/christmas-dog-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/christmas-dog-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/christmas-dog-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/christmas-dog-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/11\/christmas-dog-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/christmas-dog-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/christmas-dog-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/christmas-dog-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/christmas-dog-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/christmas-dog-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/christmas-dog-900-705x471.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j8mspe-cf545d46cd1bb07af582c82853a76f98\">\n#top .hr.hr-invisible.av-j8mspe-cf545d46cd1bb07af582c82853a76f98{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-j8mspe-cf545d46cd1bb07af582c82853a76f98 hr-invisible  avia-builder-el-54  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lp77her4-8280eeb001fbe9879981920b5c955288 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Not just for Christmas<\/h2>\n<p>As the saying (almost) goes, these marketing tactics are for life! Not just for Christmas.<\/p>\n<p>You can use them all year round to generate more leads and sales for your online store or business.<\/p>\n<p>Hope you found some thought-provoking ideas that you can takeaway and put into action immediately.<\/p>\n<p>Remember to monitor the performance of each tactic, analyse customer feedback and behaviour.<\/p>\n<p>You&#8217;ll find a combination of several channels is the most effective way of reaching your target market.<\/p>\n<p>Iterate on your strategies to continuously optimise your online sales efforts.<\/p>\n<p>Don&#8217;t forget to let us know how you get on (and of course, if you ever need a hand, we&#8217;re here to help).<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wis0mq-2c5f577e3b1951b4d41e29ddfa32270d\">\n#top .hr.hr-invisible.av-wis0mq-2c5f577e3b1951b4d41e29ddfa32270d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wis0mq-2c5f577e3b1951b4d41e29ddfa32270d hr-invisible  avia-builder-el-56  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-15-1bc954225a884a3d4c2dadcff9d09d9b-wrap avia-button-center  avia-builder-el-57  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-15-1bc954225a884a3d4c2dadcff9d09d9b av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-14-2ae0d7bdffb17b00d8207adc56af4f3c\">\n.flex_column.av-jp00a0tr-14-2ae0d7bdffb17b00d8207adc56af4f3c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-14-2ae0d7bdffb17b00d8207adc56af4f3c av_one_fifth  avia-builder-el-58  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-57906'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the most wonderful time of the year&#8230; For many retailers, anyway. But what can you do to drive sales in the run up to holiday season? Here are 10 marketing tactics proven to help!<\/p>\n","protected":false},"author":234,"featured_media":57935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":8,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-57906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/57906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=57906"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/57906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/57935"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=57906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=57906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=57906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}