{"id":59022,"date":"2024-03-15T09:31:05","date_gmt":"2024-03-15T09:31:05","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=59022"},"modified":"2024-03-21T15:24:57","modified_gmt":"2024-03-21T15:24:57","slug":"march-2024-update","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/march-2024-update\/","title":{"rendered":"Google&#8217;s March 2024 Core Update"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6uk1-2d8644450ffe2580483ef13de9c42613\">\n.avia-section.av-m6p6uk1-2d8644450ffe2580483ef13de9c42613{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/wavy-background.jpg.webp);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p6uk1-2d8644450ffe2580483ef13de9c42613 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59193 avia-img-lazy-loading-not-59193 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/March-Update-Logo-600.png.webp\" alt='March Google Core Update 2024' title='March-Update-Logo-600'  height=\"600\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/March-Update-Logo-600.png.webp 600w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/March-Update-Logo-600-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/March-Update-Logo-600-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/March-Update-Logo-600-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/March-Update-Logo-600-180x180.png.webp 180w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/March-Update-Logo-600.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/March-Update-Logo-600.png 600w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/March-Update-Logo-600-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/March-Update-Logo-600-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/March-Update-Logo-600-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/March-Update-Logo-600-180x180.png 180w&quot;}\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d\">\n.flex_column.av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kd31jyp-01e5d7d3c2e3bb8cf89629c97abc837d av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-59022'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Google&#8217;s March 2024 Core Update<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 8 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-18-30d7fd354ea8071922b14f7ac64c7cd9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Seismic SEO changes<\/h2>\n<p>Excellent \ud83d\ude44 Google\u2019s most significant CORE ALGORITHM UPDATE since Penguin &amp; Panda<\/p>\n<p>\u2705 Huge impact on the SEO landscape<br \/>\n\u274c Just no cute animal names<\/p>\n<p>Has your website been affected? Let&#8217;s dive in to find out.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-290w4ge-6ff38c7a7f26d8109c70c15e9d674c60\">\n#top .hr.hr-invisible.av-290w4ge-6ff38c7a7f26d8109c70c15e9d674c60{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-290w4ge-6ff38c7a7f26d8109c70c15e9d674c60 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-89d3ed692930f13ab049fd96d7f1c568\">\n.avia-image-container.av-h2771v5-89d3ed692930f13ab049fd96d7f1c568 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-89d3ed692930f13ab049fd96d7f1c568 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-89d3ed692930f13ab049fd96d7f1c568 av-styling- avia-align-  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59213 avia-img-lazy-loading-not-59213 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/shrug-website-seo-900.jpg.webp\" alt='Shrug Website SEO' title='shrug-website-seo-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/shrug-website-seo-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/shrug-website-seo-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/shrug-website-seo-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/shrug-website-seo-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/shrug-website-seo-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/shrug-website-seo-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/shrug-website-seo-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/shrug-website-seo-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/shrug-website-seo-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/shrug-website-seo-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/shrug-website-seo-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-17-f67daf68986a347c15646d96667f1ec1\">\n#top .hr.hr-invisible.av-jp00gvdr-17-f67daf68986a347c15646d96667f1ec1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-17-f67daf68986a347c15646d96667f1ec1 hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu1737kf-10a5b86865e6510b67c7056b94274eba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>A (mostly) friendly update for genuine businesses<\/h2>\n<p>Have you noticed a shift in your local search results lately?<\/p>\n<p>We previously wrote about a <a href=\"https:\/\/nettl.com\/uk\/rumble\" target=\"_blank\" rel=\"noopener\">Rumble in the Rankings<\/a>, and this is the latest commotion.<\/p>\n<p>Google, the search engine giant, started to roll out a <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\">core algorithm update<\/a> in March 2024, and it might have given your online presence a little nudge.<\/p>\n<p>In fact, although the official release began just this month, Google has been tweaking and testing things \u2018helpful-content\u2019 related <a href=\"https:\/\/blog.google\/products\/search\/more-content-by-people-for-people-in-search\/\" target=\"_blank\" rel=\"noopener\">since 2022<\/a> as part of their HCU (Helpful Content Update).<\/p>\n<p>As you may have guessed, all to reduce unhelpful, unoriginal content. And now they\u2019re implementing these changes, with highly volatile results.<\/p>\n<p>But hey, don\u2019t panic!<\/p>\n<p>Let&#8217;s break down what this update means for businesses like yours, and how you can do your best to ensure you sparkle in the search results.<\/p>\n<p>Let\u2019s get started\u2026<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jzi87i-62b40d6df737ecab9a6b6d775c3b28c9\">\n#top .hr.hr-invisible.av-2jzi87i-62b40d6df737ecab9a6b6d775c3b28c9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2jzi87i-62b40d6df737ecab9a6b6d775c3b28c9 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu1cngm7-850cc0adca8140fbaf43a5be1e446e69\">\n.avia-image-container.av-lu1cngm7-850cc0adca8140fbaf43a5be1e446e69 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu1cngm7-850cc0adca8140fbaf43a5be1e446e69 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu1cngm7-850cc0adca8140fbaf43a5be1e446e69 av-styling- avia-align-  avia-builder-el-17  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59214 avia-img-lazy-loading-not-59214 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/spam-seo-900.jpg.webp\" alt='Can of Spam indicates how Google aims to cut spam results in their SERPs' title='spam-seo-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/spam-seo-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/spam-seo-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/spam-seo-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/spam-seo-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/spam-seo-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/spam-seo-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/spam-seo-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/spam-seo-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/spam-seo-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/spam-seo-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/spam-seo-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u4gkem-f028c8d647ed3cf239dbce672393df4d\">\n#top .hr.hr-invisible.av-1u4gkem-f028c8d647ed3cf239dbce672393df4d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1u4gkem-f028c8d647ed3cf239dbce672393df4d hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu17cuh7-a5b1780ea7fb3834ecd4ccc616aa44eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Squash the spam<\/h2>\n<p>So you now already have a sense of what this update is about.<\/p>\n<p>But let\u2019s dive deeper into the main aim.<\/p>\n<p>And that is to <a href=\"https:\/\/www.searchenginejournal.com\/google-march-2024-core-update\/510243\/\" target=\"_blank\" rel=\"noopener\">reduce the amount of spammy websites<\/a> appearing in search results by 40%.<\/p>\n<p>Big moves like this reinforce Google\u2019s commitment to providing the most relevant, high-quality search results.<\/p>\n<p>Something that has been called into doubt recently, especially during this emerging AI era.<\/p>\n<p>You may be wondering why it matters to us.<\/p>\n<p>Well, quality and trust remain highly rated, as does customer experience. All the more so when competition is hot on Google\u2019s heels.<\/p>\n<p>You could argue there has never been a more likely time for a competitor to eat into Google\u2019s dominant market position.<\/p>\n<p>And so the current monarch must act to protect its status.<\/p>\n<p>Let\u2019s imagine for a moment that you&#8217;re searching for <strong><em>&#8220;the best ways to repurpose old disco balls&#8221;<\/em><\/strong>.<\/p>\n<p>You wouldn&#8217;t want to be directed to a website overflowing with unrelated ads, bad advice, or riddled with mistakes, would you?<\/p>\n<p>Well, Google is on the same page! <em>Web page. Obviously.<\/em><\/p>\n<p>This update aims to tackle websites that prioritise making money and creating content for search-engine bots over providing value for real people.<\/p>\n<p>It wants to elevate search results that are:<\/p>\n<ul>\n<li><em><strong>Informative<br \/>\n<\/strong><\/em>Packed with useful content that helps users make decisions.<\/li>\n<li><em><strong>Trustworthy<br \/>\n<\/strong><\/em>Coming from credible sources with a strong reputation.<\/li>\n<li><em><strong>Relevant<br \/>\n<\/strong><\/em>Tailored to the specific needs of real searchers.<\/li>\n<\/ul>\n<p>Think of it like a restaurant review website.<\/p>\n<p>Google wants to remove the suspect, paid-for reviews and highlight the authentic recommendations that truly help people find the best places to eat.<\/p>\n<p>Like digging out the weeds so the flowers can blossom.<\/p>\n<p><em>The good news?<\/em> If you&#8217;re already creating informative, helpful content that genuinely serves your customers, this update should be a friend, not a foe.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17r5nke-a40a7eefad4bbee88feb6967c424964b\">\n#top .hr.hr-invisible.av-17r5nke-a40a7eefad4bbee88feb6967c424964b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17r5nke-a40a7eefad4bbee88feb6967c424964b hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-14-84619fdfb762227446c47f04e39fce71\">\n.avia-image-container.av-h2771v5-14-84619fdfb762227446c47f04e39fce71 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-14-84619fdfb762227446c47f04e39fce71 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-14-84619fdfb762227446c47f04e39fce71 av-styling- avia-align-  avia-builder-el-21  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59209 avia-img-lazy-loading-not-59209 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/goodbye-seo-900.jpg.webp\" alt='Nettl Google&#039;s March 2024 Core Update' title='goodbye-seo-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/goodbye-seo-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/goodbye-seo-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/goodbye-seo-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/goodbye-seo-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/goodbye-seo-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/goodbye-seo-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/goodbye-seo-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/goodbye-seo-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/goodbye-seo-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/goodbye-seo-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/goodbye-seo-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-15-acfa519292cce60bcf99d0f2711bb64a\">\n#top .hr.hr-invisible.av-jp00gvdr-15-acfa519292cce60bcf99d0f2711bb64a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-15-acfa519292cce60bcf99d0f2711bb64a hr-invisible  avia-builder-el-22  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu17grbt-6d00633eb6b98e6a845da6498e0f31f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Ciao, Adios<\/h2>\n<p>Following this update, some websites have even been de-indexed.<\/p>\n<p>That means they\u2019ve been removed from the listings altogether. Or sent right to the back, <em>slash<\/em>, bottom.<\/p>\n<p>This is unusual. Usually ranking performance can dip following a big update of course. But sites don\u2019t typically vanish altogether.<\/p>\n<p>Again, don\u2019t panic!<\/p>\n<p>This particular side-effect seems to be the result of manual actions taken against a thousand or so sites. At the moment, anyway. Not the usual algorithmic cause. And a little harder to attribute a pattern.<\/p>\n<p>Some experts say frequency plays more of a part (i.e. posting thousands of articles a week seems unusual and is easily picked up).<\/p>\n<p>Others feel targeted by association. Or simply by being 100% AI with no external links, images or other credibility signals.<\/p>\n<p>Either way, it\u2019s a move designed to clean up the results pages by targeting specific culprits. NOT something likely to happen to genuine, legitimate businesses. <em>Phew!<\/em><\/p>\n<p>If you want to be absolutely sure, look up your Google results by typing <em>\u201csite:yourwebsite.com\u201d<\/em> into the search bar.<\/p>\n<p>See some results? OK, now breathe.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-12-bf1d1b47a881fff094cdba5fd404b42b\">\n#top .hr.hr-invisible.av-jp00gvdr-12-bf1d1b47a881fff094cdba5fd404b42b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-12-bf1d1b47a881fff094cdba5fd404b42b hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu1cq3mx-c964e091b490d06a6b83ea3fbdcf59c8\">\n.avia-image-container.av-lu1cq3mx-c964e091b490d06a6b83ea3fbdcf59c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu1cq3mx-c964e091b490d06a6b83ea3fbdcf59c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu1cq3mx-c964e091b490d06a6b83ea3fbdcf59c8 av-styling- avia-align-  avia-builder-el-25  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59211 avia-img-lazy-loading-not-59211 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-trash-spam-clearance-900.jpg.webp\" alt='Nettl Google&#039;s March 2024 Core Update' title='seo-trash-spam-clearance-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-trash-spam-clearance-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-trash-spam-clearance-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-trash-spam-clearance-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-trash-spam-clearance-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-trash-spam-clearance-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-trash-spam-clearance-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-trash-spam-clearance-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-trash-spam-clearance-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-trash-spam-clearance-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-trash-spam-clearance-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-trash-spam-clearance-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23ikmum-35f83661e6ad8fe4491b73c11639f362\">\n#top .hr.hr-invisible.av-23ikmum-35f83661e6ad8fe4491b73c11639f362{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-23ikmum-35f83661e6ad8fe4491b73c11639f362 hr-invisible  avia-builder-el-26  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu17hwx6-c2376177a0f64181c259e7b059984157 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Take out the &#8216;trash&#8217;<\/h2>\n<p>While the March update focused on improving the overall quality of search results, Google also introduced new specific policies targeting spam content.<\/p>\n<p>These policies tackle websites that try to manipulate search rankings through sneaky tactics.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-niu38u-ab6346fa70f722b477817a73f12eb9b7\">\n#top .hr.hr-invisible.av-niu38u-ab6346fa70f722b477817a73f12eb9b7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-niu38u-ab6346fa70f722b477817a73f12eb9b7 hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-16-898da065591698296f6d25d5771fd1b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<p>Here&#8217;s a breakdown of three key areas Google appears to be dialling in on:<\/p>\n<ul>\n<li><em><strong>Scaled content abuse<br \/>\n<\/strong><\/em>Imagine a launderette chain that automatically generates hundreds of web pages for each location, all filled with thin, repetitive content. These locations might have different contact details, but the content itself offers little value. It&#8217;s essentially (washing) machine-generated fluff with the sole purpose of ranking higher in search results. Google wants to see unique, informative content tailored to each location, not a cookie-cutter approach.<\/li>\n<li><em><strong>Site reputation abuse<br \/>\n<\/strong><\/em>This is about where articles \u2018piggy-back\u2019 on a credible website to benefit from their authority. For example, pages filled with articles advertising vaping businesses posted on well-known university websites.<\/li>\n<li><em><strong>Expired domain abuse<br \/>\n<\/strong><\/em>Picture an old, abandoned website that once was renowned for selling whole foods. At some point the business changes, website url lapsed, and someone picked up the pieces. The website now redirects to a completely different business selling squirrel repellent. Or worse, a phishing scam. This is a prime example of a new website benefitting from a domain that once held legitimate credibility.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199\">\n#top .hr.hr-invisible.av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-11-9c3f90e5d68a25a6a95c831aeae0a199 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu1crbx4-7018eb19666ea43b47bbe8b00261a423\">\n.avia-image-container.av-lu1crbx4-7018eb19666ea43b47bbe8b00261a423 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu1crbx4-7018eb19666ea43b47bbe8b00261a423 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu1crbx4-7018eb19666ea43b47bbe8b00261a423 av-styling- avia-align-  avia-builder-el-31  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59212 avia-img-lazy-loading-not-59212 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected.jpg.webp\" alt='Nettl Google&#039;s March 2024 Core Update' title='seo-website-how-affected'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p6k8um-a248805bad874042478ef2159e5ef5e2\">\n#top .hr.hr-invisible.av-1p6k8um-a248805bad874042478ef2159e5ef5e2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1p6k8um-a248805bad874042478ef2159e5ef5e2 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-10-cc5ae72e4eb78b5d6f9a2cead5d140ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How can I tell if my website has been affected?<\/h2>\n<p>Sorry. Unfortunately, no magic alert pops up if the algorithmic update directly impacts your website.<\/p>\n<p>Although we\u2019d all be suspicious of it if it did, right?<\/p>\n<p>However, you can monitor your search rankings and website traffic.<\/p>\n<p>Other red flags could include a drop in (brace yourself) sales or enquiries. Eek.<\/p>\n<p>Tools like <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, Google <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Search Console<\/a>, <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a>, and <a href=\"https:\/\/www.nettl.com\/uk\/seo-console\/\" target=\"_blank\" rel=\"noopener\">SEO Console<\/a> can help you see if your visibility has changed.<\/p>\n<p>Our SEO team consistently monitor the website\u2019s performance on keywords and key phrases using a variety of tools.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151\">\n#top .hr.hr-invisible.av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-9-6ff15c74303776a39fa488381bceb151 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu1875my-f8b597f217d67bdd2703a15fafd97cbc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What can I do to protect my website?<\/h2>\n<p>There are plenty of things we can do to help our websites perform well in the search rankings.<\/p>\n<p>The full effect of this latest update is yet to be seen. But for now, we recommend that you simply follow this straightforward advice:<\/p>\n<ul>\n<li><em><strong>Continue to create helpful content<\/strong><\/em><\/li>\n<li><em><strong>Ensure your existing content is accurate and up-to-date<\/strong><\/em><\/li>\n<li><em><strong>Continue to work on building quality links<\/strong><\/em><\/li>\n<li><em><strong>Follow updates, monitor results and adapt<\/strong><\/em><\/li>\n<li><em><strong>Reach out for professional help if needed<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wn4vu6-08fc602db8c195d541810f3f46bc111a\">\n#top .hr.hr-invisible.av-1wn4vu6-08fc602db8c195d541810f3f46bc111a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1wn4vu6-08fc602db8c195d541810f3f46bc111a hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu1cs1zi-3a4121184de1138c29fa7fd68874a2d7\">\n.avia-image-container.av-lu1cs1zi-3a4121184de1138c29fa7fd68874a2d7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu1cs1zi-3a4121184de1138c29fa7fd68874a2d7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu1cs1zi-3a4121184de1138c29fa7fd68874a2d7 av-styling- avia-align-  avia-builder-el-37  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59210 avia-img-lazy-loading-not-59210 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-advice-900.jpg.webp\" alt='search engine optimisation graphic' title='seo-advice-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-advice-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-advice-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-advice-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-advice-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-advice-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-advice-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-advice-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-advice-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-advice-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-advice-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-advice-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14vmdgu-e2b676ce539c12fea98c902deb39d9d8\">\n#top .hr.hr-invisible.av-14vmdgu-e2b676ce539c12fea98c902deb39d9d8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14vmdgu-e2b676ce539c12fea98c902deb39d9d8 hr-invisible  avia-builder-el-38  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu18ip64-77b8783814424de5d45eadc33f08d224 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>More sound SEO advice<\/h2>\n<p>Looking for more detail? We&#8217;ve got you.<\/p>\n<p>Just before we get into it, our Nettl SEO Academy offers around 17 hours of free SEO advice based on proven and best practice.<\/p>\n<p>In the meantime, here are some smart things to work on, with actionable tips&#8230;<\/p>\n<h3>Cultivate your content<\/h3>\n<p>Updating your website with fresh, new, relevant content is not new advice. It\u2019s something we\u2019ve been championing for almost a decade.<\/p>\n<p>But here are a few points to summarise this tried and tested \u2018best practice\u2019 approach to search-centric content marketing.<\/p>\n<h4>Fresh is best<\/h4>\n<p>Regularly update your website with informative, high-quality content that caters to your audience.<\/p>\n<h4>FAQs<\/h4>\n<p>Answer frequently asked questions: &#8220;What are the signs my boiler needs replacing?&#8221;, &#8220;What are the best hiking trails near me?&#8221;, or \u201cIs it normal to talk to my plants?\u201d. By the way, of course it is!<\/p>\n<h4>Engaging topics<\/h4>\n<p>Showcase your expertise with blog posts about your industry or customer case studies.<\/p>\n<h4>Localisation<\/h4>\n<p>Think local events, neighbourhood guides, or fun listicles like &#8220;Top 5 Dog-Friendly Cafes in Town.&#8221; A local slant goes a long way!<\/p>\n<h3>E-E-A-T Your way into the credibility books<\/h3>\n<p>E-E-A-T stands for Experience, Expertise, Authority, and Trust. Google wants to see websites with a strong reputation in their field.<\/p>\n<h4>Certified<\/h4>\n<p>Highlight your qualifications and awards. Do you have any industry certifications or accolades? Show them off!<\/p>\n<h4>Reviews<\/h4>\n<p>Encourage customer reviews on Google My Business and other platforms. Positive feedback builds trust and demonstrates your trustworthiness.<\/p>\n<h4>Sources<\/h4>\n<p>Link to reputable sources in your content. This shows Google you&#8217;ve done your research and provided valuable information to your audience.<\/p>\n<h3>Core Web Vitals: Don\u2019t keep people waiting<\/h3>\n<p>This might sound technical, but it&#8217;s all about user experience.<\/p>\n<p>Your website should load quickly, be easy to navigate on all devices (desktop, mobile, tablet), and work seamlessly.<\/p>\n<p>There are plenty of free online tools like Google PageSpeed Insights to help you check your Core Web Vitals.<\/p>\n<p>If your website struggles in these areas, consider a website refresh or consult a web developer to improve its functionality.<\/p>\n<h3>Don&#8217;t forget the basics!<\/h3>\n<ul>\n<li>Consistent and clear contact information<\/li>\n<li>Accurate opening hours<\/li>\n<li>High-quality photos showcasing your business<\/li>\n<li>Unique, customer-focused content<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pgv1m6-4b24e6a51641c2b9b0a9646b5be65d06\">\n#top .hr.hr-invisible.av-1pgv1m6-4b24e6a51641c2b9b0a9646b5be65d06{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1pgv1m6-4b24e6a51641c2b9b0a9646b5be65d06 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-13-10f3b87c350e76880527595253228abd\">\n.avia-image-container.av-h2771v5-13-10f3b87c350e76880527595253228abd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-13-10f3b87c350e76880527595253228abd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-13-10f3b87c350e76880527595253228abd av-styling- avia-align-  avia-builder-el-41  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59208 avia-img-lazy-loading-not-59208 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/bad-robot-seo-ai-900.jpg.webp\" alt='Nettl Google&#039;s March 2024 Core Update' title='bad-robot-seo-ai-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/bad-robot-seo-ai-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/bad-robot-seo-ai-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/bad-robot-seo-ai-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/bad-robot-seo-ai-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/bad-robot-seo-ai-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/bad-robot-seo-ai-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/bad-robot-seo-ai-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/bad-robot-seo-ai-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/bad-robot-seo-ai-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/bad-robot-seo-ai-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/bad-robot-seo-ai-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac\">\n#top .hr.hr-invisible.av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-7-147b7810a280ff852f1ddc3e99afdfac hr-invisible  avia-builder-el-42  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu18oijn-7442daa17855115230708d603a924c01 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So, AI Content is evil?<\/h2>\n<p>Well, no.<\/p>\n<p>You would be forgiven for thinking that this update targets AI-generated content. While there is some truth in that, it isn\u2019t 100% accurate.<\/p>\n<p>AI is not the bad guy here.<\/p>\n<p>Google\u2019s goal is to clean up SERPs (Search Engine Results Pages) by removing content that is highly spammy, repetitive, unoriginal and mass-produced.<\/p>\n<p>High-quality content, whether aided by AI or not, will always have a place as long as it offers unique value to the audience.<\/p>\n<p>If you&#8217;re interested in this subject, you might like our article: <a href=\"https:\/\/www.nettl.com\/uk\/ai\/\" target=\"_blank\" rel=\"noopener\"><em>Will SEO become AIO<\/em><\/a>?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1500zce-df49c4bee5f9a180be8550a9285c377c\">\n#top .hr.hr-invisible.av-1500zce-df49c4bee5f9a180be8550a9285c377c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1500zce-df49c4bee5f9a180be8550a9285c377c hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu1d6aru-7304f6422495686a17287b319ed2f24f\">\n.avia-image-container.av-lu1d6aru-7304f6422495686a17287b319ed2f24f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu1d6aru-7304f6422495686a17287b319ed2f24f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu1d6aru-7304f6422495686a17287b319ed2f24f av-styling- avia-align-  avia-builder-el-45  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56734 avia-img-lazy-loading-not-56734 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy.jpg.webp\" alt='client marketing team local studio' title='Client_Marketing_Team_WebRes-6 copy'  height=\"1001\" width=\"1001\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy.jpg.webp 1001w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-705x705.jpg.webp 705w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy.jpg 1001w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-705x705.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jyy6i6-3dc875aa400d4cb798d0984b5a1e0d68\">\n#top .hr.hr-invisible.av-jyy6i6-3dc875aa400d4cb798d0984b5a1e0d68{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jyy6i6-3dc875aa400d4cb798d0984b5a1e0d68 hr-invisible  avia-builder-el-46  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lu18rvhk-c8061c88f8ae10dd7f436398b434e7ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Expert local SEO advice*<\/h2>\n<p>*With free coffee<\/p>\n<p>If you\u2019d like to get expert local advice to help you increase web traffic, leads and calls then you have 3 options:<\/p>\n<ul>\n<li><em><strong>Speak to one of our <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\">friendly neighbourhood studios<\/a><\/strong><\/em><\/li>\n<li><em><strong>Request a <a href=\"https:\/\/www.nettl.com\/uk\/getaudit\/\">free web audit<\/a> online<\/strong><\/em><\/li>\n<li><em><strong>or take our <a href=\"https:\/\/www.nettl.com\/uk\/digital-marketing-plan\/\">Digital Marketing Questionnaire<\/a> to get started.<\/strong><\/em><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u1y61a-19fc49652ccee881ec313652182a2654\">\n#top .hr.hr-invisible.av-u1y61a-19fc49652ccee881ec313652182a2654{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-u1y61a-19fc49652ccee881ec313652182a2654 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-49  el_after_av_hr  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-50  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-59022'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Excellent. Google\u2019s most significant CORE ALGORITHM UPDATE since Penguin and Panda. Once again we&#8217;re seeing seismic changes to the SEO landscape. Has your website been affected? Our latest post explains how you can tell and what you should be doing.<\/p>\n","protected":false},"author":234,"featured_media":59023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":33,"footnotes":""},"categories":[16,647],"tags":[],"class_list":["post-59022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/59022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=59022"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/59022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/59023"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=59022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=59022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=59022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}