{"id":60218,"date":"2024-05-17T12:56:18","date_gmt":"2024-05-17T11:56:18","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=60218"},"modified":"2024-05-22T09:18:10","modified_gmt":"2024-05-22T08:18:10","slug":"marketing-budget","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/marketing-budget\/","title":{"rendered":"Master Your Marketing Budget"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-60218'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>How to allocate your marketing budget: A 6 step guide<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>It&#8217;s all about potential<\/h2>\n<p>We all want to maximise the most momentum from our marketing budgets.<\/p>\n<p>But where do we start?<\/p>\n<p>It&#8217;s about realising <em>the most potential<\/em> from a very valuable, very limited, resource.<\/p>\n<p>Choosing where to allocate your marketing budget is one of the most crucial decisions you&#8217;ll need to regularly make.<\/p>\n<p>That applies as a start-up, a small business owner, or a marketing manager in an established business.<\/p>\n<p>So, depending on the weather where you are, grab an appropriate refreshment and let\u2019s dive in.<\/p>\n<p>We have lots of bite-sized, actionable advice to share on how to invest your marketing budget wisely.<\/p>\n<p>Let&#8217;s begin.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-6636a8a0fc4595a88698c98717a67f9a\">\n.avia-image-container.av-h2771v5-6636a8a0fc4595a88698c98717a67f9a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-6636a8a0fc4595a88698c98717a67f9a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-6636a8a0fc4595a88698c98717a67f9a av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-60233 avia-img-lazy-loading-not-60233 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/money-sweater-900.jpg.webp\" alt='marketing budget' title='money-sweater-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/money-sweater-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/money-sweater-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/money-sweater-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/money-sweater-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/money-sweater-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/money-sweater-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/money-sweater-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/money-sweater-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/money-sweater-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/money-sweater-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/money-sweater-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 1: Establishing your marketing budget<\/h2>\n<p>Before we start spending anything, let&#8217;s figure out how much we&#8217;ve got to play with.<\/p>\n<p>Establishing a marketing budget can be as straightforward or as complex as you make it.<\/p>\n<p>But here are a few common and simple approaches:<\/p>\n<h3>Percentage of revenue<\/h3>\n<p>A common method is to allocate a percentage of your revenue to marketing.<\/p>\n<p>Established businesses often allocate between 6-12%.<\/p>\n<p>For startups, this might work differently. As you might be in a pre-revenue stage.<\/p>\n<p>In which case you&#8217;d be investing a proportion of your seed capital.<\/p>\n<p>Start-ups also often require a bit more to get going.<\/p>\n<p>And so investing 25%+ of the available funding or prospected annual revenue is not unusual.<\/p>\n<h3>Goals and objectives<\/h3>\n<p>Define what you want to achieve. Is it brand awareness, lead generation, or customer retention?<\/p>\n<p>Your goals will influence your budget needs.<\/p>\n<p>Many businesses calculate how many sales \/ orders \/ customers they want and work backwards based on a Cost Per Conversion basis.<\/p>\n<p>Whether factual or estimated.<\/p>\n<h3>Market research<\/h3>\n<p>Understand your industry standards.<\/p>\n<p>There are plenty of resources that can offer insights. See what others in your industry are spending.<\/p>\n<p>When it comes to digital marketing, there is software available that can even estimate what your competitors are spending.<\/p>\n<p>If your competitors are going big, you will need to keep up or find clever ways to outsmart them.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhhvdim-4b04f3ea074f4235fae41f6064261ae6\">\n.avia-image-container.av-lwhhvdim-4b04f3ea074f4235fae41f6064261ae6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhhvdim-4b04f3ea074f4235fae41f6064261ae6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhhvdim-4b04f3ea074f4235fae41f6064261ae6 av-styling- avia-align-  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-60241 avia-img-lazy-loading-not-60241 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/couple-on-moped-mods-900.jpg.webp\" alt='couple on moped to signify understanding a specific target market' title='couple-on-moped-mods-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/couple-on-moped-mods-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/couple-on-moped-mods-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/couple-on-moped-mods-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/couple-on-moped-mods-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/couple-on-moped-mods-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/couple-on-moped-mods-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/couple-on-moped-mods-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/couple-on-moped-mods-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/couple-on-moped-mods-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/couple-on-moped-mods-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/couple-on-moped-mods-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 2: Identify your target market<\/h2>\n<p>Marketing to everyone is like throwing spaghetti at a wall and hoping it sticks. Instead, get specific.<\/p>\n<h3>Create customer personas<\/h3>\n<p>Develop detailed profiles of your ideal customers. Include demographics, behaviours, and preferences.<\/p>\n<h3>Market segmentation<\/h3>\n<p>Divide your audience into segments based on shared characteristics.<\/p>\n<p>This allows for more targeted and effective marketing.<\/p>\n<p>We have a dedicated section about working out who your ideal customers are, or could be, in our post about <a href=\"https:\/\/www.nettl.com\/uk\/create-marketing-plan\/\" target=\"_blank\" rel=\"noopener\">creating a marketing plan<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5-d40635b65939613390e840f9ea3fcafb\">\n.avia-image-container.av-h2771v5-5-d40635b65939613390e840f9ea3fcafb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5-d40635b65939613390e840f9ea3fcafb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5-d40635b65939613390e840f9ea3fcafb av-styling- avia-align-  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-60236 avia-img-lazy-loading-not-60236 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/end-of-trail-sign-900.jpg.webp\" alt='end of trail sign to signify landing page being final CTA destination' title='end-of-trail-sign-900'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/end-of-trail-sign-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/end-of-trail-sign-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/end-of-trail-sign-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/end-of-trail-sign-900-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/end-of-trail-sign-900-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/end-of-trail-sign-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/end-of-trail-sign-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/end-of-trail-sign-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/end-of-trail-sign-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/end-of-trail-sign-900-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/end-of-trail-sign-900-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwg3u2s6-c088914e4457129243dcf1d8f687180d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 3: Optimise your landing page<\/h2>\n<p>Imagine spending a fortune on marketing, only to send people to a dodgy website or an underwhelming store.<\/p>\n<p>Avoid this by ensuring that your CTA destination is in tip-top shape:<\/p>\n<h3>Website optimisation<\/h3>\n<p>Make sure your website is user-friendly, fast, and mobile-responsive.<\/p>\n<p>Check out tools like Google Analytics to understand where visitors are dropping off.<\/p>\n<h3>Landing pages<\/h3>\n<p>For specific campaigns, create dedicated landing pages that are designed to convert.<\/p>\n<p>They should be clear, concise, and aligned with your ad content. (And more importantly, <a href=\"https:\/\/www.nettl.com\/uk\/search-intent\/\" target=\"_blank\" rel=\"noopener\">user intent<\/a>)<\/p>\n<h3>Physical storefront<\/h3>\n<p>Your bricks-and-mortar presence should be enticing, inviting, and reflective of your brand.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z4dsca-c373db4b673610b0a1387bb7dc7d6d09\">\n#top .hr.hr-invisible.av-1z4dsca-c373db4b673610b0a1387bb7dc7d6d09{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1z4dsca-c373db4b673610b0a1387bb7dc7d6d09 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhi0rl6-29838e8890a7c40ec423afec97a147ad\">\n.avia-image-container.av-lwhi0rl6-29838e8890a7c40ec423afec97a147ad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhi0rl6-29838e8890a7c40ec423afec97a147ad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhi0rl6-29838e8890a7c40ec423afec97a147ad av-styling- avia-align-  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-51645 avia-img-lazy-loading-not-51645 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900.jpg.webp\" alt='Google reviews help local search seo' title='star-reviews-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-705x471.jpg.webp 705w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-839x560.jpg.webp 839w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2022\/05\/star-reviews-900-272x182.jpg.webp 272w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-705x471.jpg 705w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-839x560.jpg 839w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/star-reviews-900-272x182.jpg 272w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mxy6gq-47998ad47cf5243459bd6e3e3c778ec2\">\n#top .hr.hr-invisible.av-1mxy6gq-47998ad47cf5243459bd6e3e3c778ec2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1mxy6gq-47998ad47cf5243459bd6e3e3c778ec2 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-qinptm-b9b6874b2c8c826b5ba11a133cdb5f23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 4: Manage your online reputation<\/h2>\n<p>Some things never change in business.<\/p>\n<p>Just like 100 years ago, reputation remains <strong><em>everything<\/em><\/strong>.<\/p>\n<p>The big difference? Word spreads <em><strong>a lot<\/strong><\/em> faster now!<\/p>\n<p>So before you launch any campaigns, do what you can to make sure online feedback about your business is ship-shape.<\/p>\n<h3>Reviews and ratings<\/h3>\n<p>Encourage satisfied customers to leave positive feedback on Google, Facebook, TripAdvisor, or Trustpilot.<\/p>\n<p>Address any negative feedback promptly and professionally.<\/p>\n<p>If you&#8217;d like some more advice on this, check out our article on <a href=\"https:\/\/www.nettl.com\/uk\/reputation\/\" target=\"_blank\" rel=\"noopener\">Online Reputation Management<\/a>.<\/p>\n<p>We have a smart tool that helps you to <a href=\"https:\/\/www.nettl.com\/uk\/seo-console-reviews\/\" target=\"_blank\" rel=\"noopener\">manage reviews<\/a>. It&#8217;s part of our <a href=\"https:\/\/www.nettl.com\/uk\/seo-console\/\" target=\"_blank\" rel=\"noopener\">SEO console<\/a> suite.<\/p>\n<p>Plus, if you need a professional polish on your Google Business Profile to boost your local rankings, check out <a href=\"https:\/\/www.nettl.com\/uk\/business-booster\/\" target=\"_blank\" rel=\"noopener\">Google Business Booster<\/a>.<\/p>\n<h3>Social media presence<\/h3>\n<p>Maintain active and engaging <a href=\"https:\/\/www.nettl.com\/uk\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> profiles.<\/p>\n<p>Share valuable content, respond to comments, and build a community.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sfp5m-3eb525e873dc1a0bf0f30f333b63b178\">\n#top .hr.hr-invisible.av-3sfp5m-3eb525e873dc1a0bf0f30f333b63b178{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3sfp5m-3eb525e873dc1a0bf0f30f333b63b178 hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhi44zf-aefbe32b56180f3890ab9d9b3755b3bf\">\n.avia-image-container.av-lwhi44zf-aefbe32b56180f3890ab9d9b3755b3bf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhi44zf-aefbe32b56180f3890ab9d9b3755b3bf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhi44zf-aefbe32b56180f3890ab9d9b3755b3bf av-styling- avia-align-  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-58570 avia-img-lazy-loading-not-58570 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/01\/team-meeting-900.jpg.webp\" alt='team brainstorming session marketing planning' title='team-meeting-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/01\/team-meeting-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/01\/team-meeting-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/01\/team-meeting-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/01\/team-meeting-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/01\/team-meeting-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/team-meeting-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/team-meeting-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/team-meeting-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/team-meeting-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/team-meeting-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/team-meeting-900-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tc3zay-4199ac95125cd2bd67a2177faa92e486\">\n#top .hr.hr-invisible.av-tc3zay-4199ac95125cd2bd67a2177faa92e486{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tc3zay-4199ac95125cd2bd67a2177faa92e486 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwg4owb0-299b97a0de6082b456c909b2a8428262 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 5: Select and prioritise your marketing tactics<\/h2>\n<p>After identifying your target market, it&#8217;s time to think about how you will reach them.<\/p>\n<h3>Identify high-ROI channels<\/h3>\n<p>Focus on marketing channels that have proven to deliver a good return on investment.<\/p>\n<p>This might be social media advertising, email marketing, or SEO.<\/p>\n<h3>Omni-channel approach<\/h3>\n<p>Don\u2019t put all your eggs in one basket. Use a mix of physical and digital marketing strategies.<\/p>\n<p>For example, combine local events with online ads.<\/p>\n<h3>Customise for different audiences<\/h3>\n<p>Like catching different fish in different conditions, promoting each of your products and services will require a variety of marketing approaches.<\/p>\n<p>Tailor your tactics to fit each segment of your target market.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18f7lbu-a2da6f1a1efa1548fc74c8d42f4824df\">\n#top .hr.hr-invisible.av-18f7lbu-a2da6f1a1efa1548fc74c8d42f4824df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-18f7lbu-a2da6f1a1efa1548fc74c8d42f4824df hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhi5p7r-8d5371655ea85c35bc2859494e2af8e4\">\n.avia-image-container.av-lwhi5p7r-8d5371655ea85c35bc2859494e2af8e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhi5p7r-8d5371655ea85c35bc2859494e2af8e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhi5p7r-8d5371655ea85c35bc2859494e2af8e4 av-styling- avia-align-  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-59212 avia-img-lazy-loading-not-59212 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected.jpg.webp\" alt='Nettl Google&#039;s March 2024 Core Update' title='seo-website-how-affected'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/03\/seo-website-how-affected-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/seo-website-how-affected-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mzs8t6-fc48ac2309d71846b2c070ca5e68be36\">\n#top .hr.hr-invisible.av-mzs8t6-fc48ac2309d71846b2c070ca5e68be36{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mzs8t6-fc48ac2309d71846b2c070ca5e68be36 hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwgcors7-445c2a4df554a813c5b59838ee45c818 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But how do you prioritise?<\/h2>\n<p>So you&#8217;re at a stage where you&#8217;ve worked out what you want to say, who you want to say it to, and how you&#8217;re gonna get the message out there.<\/p>\n<p>But you could have thousands of ideas. How do you decide where to allocate the budget and which to prioritise?<\/p>\n<p>Time and money are limited resources. Energy and opportunity are just as precious. So we need to choose our path wisely.<\/p>\n<h3>Prioritise based on budget<\/h3>\n<p>Budget allocations vary extremely from industry to industry and business to business.<\/p>\n<p>But as a very broad representation, it&#8217;s not unusual for a business to allocate the following percentages to their plan:<\/p>\n<ul>\n<li><strong><em>50% Digital Marketing (Social, Content, SEO, Ads, Email, Affiliates, Influencer Marketing)<\/em><\/strong><\/li>\n<li><strong><em>20% Traditional Print &amp; Display Marketing\u00a0<\/em><\/strong><\/li>\n<li><strong><em>20% Networking, Shows, Events, Promotions, Giveaways, Sponsorships<\/em><\/strong><\/li>\n<li><strong><em>10% Experimental Marketing<\/em><\/strong><\/li>\n<\/ul>\n<p>It&#8217;s a good idea to always allocate something for trying new ideas. Plus it&#8217;s exciting.<\/p>\n<p>But so as not to get too carried away, a sizeable chunk of your investment should be allocated to the activity you believe is tried and tested.<\/p>\n<p>That leads us to our next point&#8230;<\/p>\n<h3>Prioritise based on best chance of success<\/h3>\n<p>Clearly, it makes sense to prioritise activity that you believe will work well.<\/p>\n<p>Perhaps because it&#8217;s worked well for you in the past.<\/p>\n<p>If you don&#8217;t have previous, then perhaps the confidence can stem from a blatant connection.<\/p>\n<p>For example, when the link between your product, the target market, and the placement opportunity is evident.<\/p>\n<p>A hot-dog franchise taking a stand at a food franchise expo. An ice cream van at the beach.<\/p>\n<p>These aren&#8217;t innovative. They&#8217;re obvious.<\/p>\n<p>A pickle stand at a cheese rolling contest? Could work. Less obvious.<\/p>\n<p>So it definitely doesn&#8217;t mean you shouldn&#8217;t also make time to try some things that <em><strong>might<\/strong><\/em> work.<\/p>\n<p>Just again that it makes sense to start with more surefire things to get some momentum.<\/p>\n<h3>Prioritise based on time<\/h3>\n<p>Some marketing tactics take longer than others to see a return.<\/p>\n<p>Things like Content marketing, SEO, and brand awareness campaigns can take time to deliver.<\/p>\n<p>Networking can take time to build trust and rapport. Events are typically only as successful as the follow-up.<\/p>\n<p>Even PR, print advertising, and direct mail can take weeks.<\/p>\n<p>Although, if you are launching or working in a particular area, then performance can be boosted by the timing and relevance or a door-drop campaign.<\/p>\n<p>That said, selling to existing customers has been proven time and time again to be easier than attracting new ones.<\/p>\n<p>And depending what you do, it can take as many as 12 touch-points before you land that first sale.<\/p>\n<p>You might need quick results. If so, Ads on search and social platforms are often the fastest way to gain momentum.<\/p>\n<p>And even email marketing can offer quick wins&#8230; Again, so long as you&#8217;ve already worked on building an audience, of course.<\/p>\n<h3>Mix well and serve<\/h3>\n<p>It should come as no surprise to you that often the best approach is a mix of all the above.<\/p>\n<p>Each consideration is like a different ingredient, with varying measures playing an important part in your recipe.<\/p>\n<p>Your individual marketing cocktail is unlikely to taste exactly like another.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lvq5fe-76dda7924a20eee5cfcd27f3587a5e96\">\n#top .hr.hr-invisible.av-1lvq5fe-76dda7924a20eee5cfcd27f3587a5e96{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1lvq5fe-76dda7924a20eee5cfcd27f3587a5e96 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-9-465f7214f31735c19e8c408ab1ebf96d\">\n.avia-image-container.av-h2771v5-9-465f7214f31735c19e8c408ab1ebf96d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-9-465f7214f31735c19e8c408ab1ebf96d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-9-465f7214f31735c19e8c408ab1ebf96d av-styling- avia-align-  avia-builder-el-32  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-34819 avia-img-lazy-loading-not-34819 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart.png.webp\" alt='How to win new customers chart' title='chart'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart.png.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart-80x80.png.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart-300x300.png.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart-768x768.png.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart-36x36.png.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart-180x180.png.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2019\/10\/chart-705x705.png.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart.png 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart-80x80.png 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart-300x300.png 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart-768x768.png 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart-36x36.png 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart-180x180.png 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/chart-705x705.png 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13exjcq-bad70e6d69f333ee9ccdb00a023ee0a5\">\n#top .hr.hr-invisible.av-13exjcq-bad70e6d69f333ee9ccdb00a023ee0a5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-13exjcq-bad70e6d69f333ee9ccdb00a023ee0a5 hr-invisible  avia-builder-el-33  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwgfqnsl-484b80f6c154e32c01834a234d432ebe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Step 6: Monitor and adjust<\/h2>\n<p>Marketing isn\u2019t a set-and-forget activity.<\/p>\n<p>Regularly review your results and tweak your strategies as needed.<\/p>\n<h3>Track performance<\/h3>\n<p>Use tools like Google Analytics, social media insights, and email marketing metrics to track the performance of your campaigns.<\/p>\n<h3>Adjust budgets<\/h3>\n<p>If something\u2019s working well, consider investing more in it.<\/p>\n<p>If it\u2019s not delivering results, don\u2019t be afraid to cut your losses and try something new.<\/p>\n<h3>Regular reviews<\/h3>\n<p>Set up monthly or quarterly reviews to assess your overall marketing performance and make necessary adjustments.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ai3jlm-61dcf2636ed0cdd2899f296d151e18f4\">\n#top .hr.hr-invisible.av-ai3jlm-61dcf2636ed0cdd2899f296d151e18f4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ai3jlm-61dcf2636ed0cdd2899f296d151e18f4 hr-invisible  avia-builder-el-35  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhi9kie-7cfcd19f162f56d0553a6be02582b833\">\n.avia-image-container.av-lwhi9kie-7cfcd19f162f56d0553a6be02582b833 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhi9kie-7cfcd19f162f56d0553a6be02582b833 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhi9kie-7cfcd19f162f56d0553a6be02582b833 av-styling- avia-align-  avia-builder-el-36  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-58811 avia-img-lazy-loading-not-58811 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg.webp\" alt='Screengrab of the Digital Marketing Gameplan Survey Questionnaire results page, for determining where to spend your digital marketing budget' title='iPad with Digital Marketing Planners results'  height=\"772\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-300x225.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-80x60.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-768x576.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-1536x1152.jpg.webp 1536w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-scaled.jpg.webp 2048w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-1500x1125.jpg.webp 1500w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/02\/iPad-with-Digital-Marketing-Planners-results-705x529.jpg.webp 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-1030x772.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-300x225.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-80x60.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-768x576.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-1536x1152.jpg 1536w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-scaled.jpg 2048w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-1500x1125.jpg 1500w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/iPad-with-Digital-Marketing-Planners-results-705x529.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i0ydy2-47326051b311f7acfea364cd6dab1576\">\n#top .hr.hr-invisible.av-2i0ydy2-47326051b311f7acfea364cd6dab1576{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2i0ydy2-47326051b311f7acfea364cd6dab1576 hr-invisible  avia-builder-el-37  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-wp149m-336966f6caf248ebb8a8a52336992878 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Digital Marketing Gameplan<\/h2>\n<p>Our <a href=\"https:\/\/www.nettl.com\/uk\/digital-marketing-planner\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Gameplan<\/a> is a quick survey which asks questions about your business and your target market.<\/p>\n<p>Then it will recommend what areas of <a href=\"https:\/\/www.nettl.com\/uk\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing<\/a> are worth considering or focusing on.<\/p>\n<p><em><strong>Spoiler alert<\/strong><\/em> &#8211; If your website or landing page needs help, as mentioned above, you should definitely start there.<\/p>\n<p>No point leading the horse to water if the water stinks.<\/p>\n<p>From there, we&#8217;ll make suggestions based on how quickly you tell us you need results, combined with the geographic area you wish to target.<\/p>\n<h3>Not one size<\/h3>\n<p>However, remember that marketing is not a one-size-fits-all prescription.<\/p>\n<p>Each plan will need to be analysed and tweaked by a real human expert with the benefit of context.<\/p>\n<p>If desired, you have the opportunity to request this at the end of the survey.<\/p>\n<h3>Marketing money matters<\/h3>\n<p>If you&#8217;re limited by budget there are still plenty of things you can do.<\/p>\n<p>Get a website live. Order some business cards. Meet people, knock doors, ask friends and family for recommendations.<\/p>\n<p>Be active on social media. Especially LinkedIn. Look into <a href=\"https:\/\/www.nettl.com\/uk\/seo-console\/\" target=\"_blank\" rel=\"noopener\">SEO console<\/a> for a cost-effective way to begin your SEO journey.<\/p>\n<p>For less than \u00a3200 a month, you should probably work on all the above, plus using <a href=\"https:\/\/www.nettl.com\/uk\/business-booster\/\" target=\"_blank\" rel=\"noopener\">Google Business Booster<\/a> to improve your visibility, especially if you offer a local &#8216;near me&#8217; type of search that people are looking for.<\/p>\n<p>Our professional <a href=\"https:\/\/nettl.com\/uk\/seo\" target=\"_blank\" rel=\"noopener\">SEO packages<\/a> start from \u00a3300. However, SEO is a long-term strategy for ongoing sustainable growth.<\/p>\n<p>With a monthly budget of \u00a3500-\u00a32500 a month, you can explore a range of professional SEO, Paid Ad, and Social Media services.<\/p>\n<p>A combination of a few different channels is the best way to get early momentum whilst also working towards sustainable levels of success.<\/p>\n<p>Fantastic traction can be achieved in niche or local markets with a respectable budget.<\/p>\n<p>Meanwhile, it&#8217;s not unusual for larger businesses looking for national exposure in competitive markets to invest in the region of \u00a35k-\u00a310k per month in their digital marketing efforts.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2557uuy-a252b89228e2cdde4c1d54bc3edb9225\">\n#top .hr.hr-invisible.av-2557uuy-a252b89228e2cdde4c1d54bc3edb9225{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2557uuy-a252b89228e2cdde4c1d54bc3edb9225 hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhiv1qo-14afff9eb383f448c9d06238de5dedca\">\n.avia-image-container.av-lwhiv1qo-14afff9eb383f448c9d06238de5dedca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhiv1qo-14afff9eb383f448c9d06238de5dedca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhiv1qo-14afff9eb383f448c9d06238de5dedca av-styling- avia-align-  avia-builder-el-40  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-60244 avia-img-lazy-loading-not-60244 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/different-sizes-900.jpg.webp\" alt='different sized marketing budgets for different sized businesses' title='different-sizes-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/different-sizes-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/different-sizes-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/different-sizes-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/different-sizes-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/05\/different-sizes-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/different-sizes-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/different-sizes-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/different-sizes-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/different-sizes-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/different-sizes-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/different-sizes-900-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pra5mi-999a75bf8ff9874149b12554938b5ec8\">\n#top .hr.hr-invisible.av-1pra5mi-999a75bf8ff9874149b12554938b5ec8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1pra5mi-999a75bf8ff9874149b12554938b5ec8 hr-invisible  avia-builder-el-41  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwggnj4z-8a252ecf379f4cccd16691f1f2028be9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Some other bitesize examples<\/h2>\n<p>Let\u2019s bring it all together with some example low-context bite-size budget allocations.<\/p>\n<p>In reality, each example would go into much more detail.<\/p>\n<p>But this exercise is useful to show a rough outline of how different types of businesses might tackle things.<\/p>\n<p>Again, this is just for illustration. It doesn&#8217;t mean your allocation should look like this.<\/p>\n<h3>Startup on a Low Budget<\/h3>\n<p><em><strong>Revenue:<\/strong> <\/em>&gt; \u00a350,000<br \/>\n<em><strong>Annual Marketing Budget<\/strong><\/em> (15%): \u00a37,500<\/p>\n<p><em><strong>Allocation:<\/strong><\/em><\/p>\n<ul>\n<li><em>Website &amp; content: \u00a32,500<\/em><\/li>\n<li><em>Flyers and stationery \u00a3500<\/em><\/li>\n<li><em>Social media ads: \u00a31,500<\/em><\/li>\n<li><em>Launch event: \u00a32,000<\/em><\/li>\n<li><em>Networking: \u00a31,000<\/em><\/li>\n<\/ul>\n<h3>Established small business (e.g. local trade)<\/h3>\n<p><em><strong>Revenue:<\/strong><\/em> \u00a3200,000<br \/>\n<em><strong>Annual Marketing Budget<\/strong><\/em> (8%): \u00a316,000<\/p>\n<p><em><strong>Allocation:<\/strong><\/em><\/p>\n<ul>\n<li><em>Local SEO: \u00a33,000<\/em><\/li>\n<li><em>Google ads: \u00a34,000<\/em><\/li>\n<li><em>Social media ads: \u00a33,000<\/em><\/li>\n<li><em>Direct mail and referral schemes: \u00a31,000<\/em><\/li>\n<li><em>Community events &amp; sponsorship: \u00a31,000<\/em><\/li>\n<li><em>Networking: \u00a31,000<\/em><\/li>\n<li><em>Signage, Van graphics, Branded clothing \u00a33,000<\/em><\/li>\n<\/ul>\n<h3>B2B SaaS:<\/h3>\n<p><em><strong>Revenue:<\/strong> <\/em>\u00a35,000,000<br \/>\n<em><strong>Marketing Budget<\/strong><\/em> (10%): \u00a3500,000<\/p>\n<p><em><strong>Allocation:<\/strong><\/em><\/p>\n<ul>\n<li>Content &amp; email marketing: \u00a3100,000<\/li>\n<li>Trade shows and conferences: \u00a350,000<\/li>\n<li>PR, press ads and direct mail: \u00a350,000<\/li>\n<li>Social Media and YouTube advertising: \u00a375,000<\/li>\n<li>Influencer marketing, affiliates &amp; sponsorships: \u00a375,000<\/li>\n<li>SEO and PPC: \u00a3150,000<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bzmsii-70699ffc19868207bdb29a42b478dca9\">\n#top .hr.hr-invisible.av-1bzmsii-70699ffc19868207bdb29a42b478dca9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1bzmsii-70699ffc19868207bdb29a42b478dca9 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lwhiwqpb-965d175c9b8c475a9b018539fb6ef6f6\">\n.avia-image-container.av-lwhiwqpb-965d175c9b8c475a9b018539fb6ef6f6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lwhiwqpb-965d175c9b8c475a9b018539fb6ef6f6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lwhiwqpb-965d175c9b8c475a9b018539fb6ef6f6 av-styling- avia-align-  avia-builder-el-44  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56734 avia-img-lazy-loading-not-56734 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy.jpg.webp\" alt='client marketing team local studio' title='Client_Marketing_Team_WebRes-6 copy'  height=\"1001\" width=\"1001\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy.jpg.webp 1001w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2023\/08\/Client_Marketing_Team_WebRes-6-copy-705x705.jpg.webp 705w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy.jpg 1001w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Client_Marketing_Team_WebRes-6-copy-705x705.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-izacai-754ada95cfd4604f151910eb47984569\">\n#top .hr.hr-invisible.av-izacai-754ada95cfd4604f151910eb47984569{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-izacai-754ada95cfd4604f151910eb47984569 hr-invisible  avia-builder-el-45  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lwgh84vc-2d680dade5ae5770e47ffc006c00f454 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Local help<\/h2>\n<p>Allocating your marketing budget is a bit like assembling a jigsaw puzzle.<\/p>\n<p>Each piece has its place, and together, they create a complete picture.<\/p>\n<p>Regular reviews and adjustments will keep your strategy fresh and effective.<\/p>\n<p>Remember, it\u2019s not just about how much you spend, but how wisely you spend it.<\/p>\n<p>Book <a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" target=\"_blank\" rel=\"noopener\">a free consultation<\/a> to explore what approach to marketing would be the best fit for you.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f40d15350f557f6f4747129b6a7c4c89-wrap avia-button-center  avia-builder-el-47  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f40d15350f557f6f4747129b6a7c4c89 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-48  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-60218'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>We know that allocating a marketing budget can be challenging. Especially when you want to ensure each effort drives results. That&#8217;s why we&#8217;ve put together an easy-to-follow 6 step guide to help you optimise your marketing spend.<\/p>\n","protected":false},"author":234,"featured_media":60221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":64,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-60218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/60218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=60218"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/60218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/60221"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=60218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=60218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=60218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}