{"id":61245,"date":"2024-09-04T09:03:25","date_gmt":"2024-09-04T08:03:25","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=61245"},"modified":"2024-09-05T09:35:22","modified_gmt":"2024-09-05T08:35:22","slug":"westbank","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/westbank\/","title":{"rendered":"Interview with Westbank Community Health and Care"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lst1hcy5-ae2178fae56839c07d1c00f43489a557\">\n.avia-section.av-lst1hcy5-ae2178fae56839c07d1c00f43489a557{\nbackground-color:#fffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lst1hcy5-ae2178fae56839c07d1c00f43489a557 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" 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id=\"style-css-av-2qwy3ht-0d07261d2aefada2fe26347303d24975\">\n.avia-section.av-2qwy3ht-0d07261d2aefada2fe26347303d24975{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='interview'  class='avia-section av-2qwy3ht-0d07261d2aefada2fe26347303d24975 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-61245'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfjh25-18f1660770c2da13f07461b1487c0b38\">\n.flex_column.av-mfjh25-18f1660770c2da13f07461b1487c0b38{\nwidth:18.4%;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mfjh25-18f1660770c2da13f07461b1487c0b38 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nwidth:59.2%;\nmargin-left:2%;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-4yafst-69342b94e5c18b99334885eda07da61e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>An Interview with Westbank Community Health and Care<br \/>\n<\/strong><\/h2>\n<p><em>Westbank Community Health and Care is a charity based in Devon offering a diverse array of services to support people\u2019s physical and mental health and wellbeing.<\/em><\/p>\n<p>We spoke to Katie Elliott, Head of Fundraising and Marketing at Westbank, about how they promote the charity, how they raise awareness of the services they offer, and the challenges they face. Although a charity, there are lots of parallels with the marketing and engagement challenges that businesses can relate to.<\/p>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t5ogsd-27ca567fb2d3ca8b0b8f5b40a09b6f96\">\n.av_font_icon.av-t5ogsd-27ca567fb2d3ca8b0b8f5b40a09b6f96 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-t5ogsd-27ca567fb2d3ca8b0b8f5b40a09b6f96 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 3 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-19zy63h-d5027a12185ebb9c70c9971d53ebcf9b hr-default  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-1-ef49a4a3b35b5a132cb725978fe1a1e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What are Westbank&#8217;s primary goals?<\/h2>\n<p>Our primary goals are to support people&#8217;s physical and mental health and well-being, helping them live happier, healthier lives for longer. This mission guides all our services and initiatives.<\/p>\n<h2>How does Westbank plan to achieve these goals?<\/h2>\n<p>We achieve these goals through a variety of services and programmes. For example, our Neighbourhood Friends service helps recently discharged patients return home safely, and our community cookery school supports those experiencing loneliness or social isolation. All our efforts are aimed at enhancing the health and well-being of the communities we serve.<\/p>\n<h2>What role does community engagement play?<\/h2>\n<p>Community engagement is key. By organising events that bring people together, we foster a sense of community and connection. This not only helps individuals feel supported but also builds a network of advocates who can help us further our mission.<\/p>\n<h2>So events are an important part?<\/h2>\n<p>Events are crucial. We run many events aimed at getting people together. The primary value of these events is community engagement and connection. For example, our &#8220;We Are Westbank&#8221; event brings together employees and volunteers, allowing them to connect and understand the broader scope of our work. The learning about Westbank\u2019s services happens naturally as people interact and share their experiences.<\/p>\n<h2>What other ways do Westbank promote themselves?<\/h2>\n<p>I think it\u2019s important to have a mix of things. In addition to events, we use our website, newsletters, social media, PR and printed materials. And of course, word of mouth referrals. We do like showcasing case studies and testimonials to illustrate how we help people, which makes it easier for others to see the impact of our services.<\/p>\n<h2>So printed literature plays a big part?<\/h2>\n<p>Yes, printed material is still very important, especially for our older demographic. People like to have something they can take away with them, or read at their own pace in the comfort of their home. Or share with loved ones.<\/p>\n<h2>What are some of the biggest marketing challenges you face?<\/h2>\n<p>A major challenge is that people often don\u2019t always realise we&#8217;re a charity. Additionally, communicating the breadth of services we offer can be difficult because we help a wide range of people in many different ways.<\/p>\n<h2>Is this something you aim to tackle through brand awareness?<\/h2>\n<p>It\u2019s a combination of things but yes, cohesive branding is very important to us. We rebranded as a charity in November 2022 and are currently rebranding our individual services to ensure consistency and continuity. This helps reinforce our identity as a charity and makes it easier for people to recognise our various services as part of Westbank.<\/p>\n<h2>What changes were made during the rebranding?<\/h2>\n<p>We updated our logo and created new brand guidelines. This rebranding effort involved standardising the look and feel of all our materials, ensuring a consistent brand image across all services. We&#8217;re also working with Nettl to rebrand our signage and wayfinding, further raising our profile and showing consistency across our operations.<\/p>\n<h2>Can you provide an example?<\/h2>\n<p>Yes, for instance, we have rebranded eight of our services to align with the Westbank family. If you put them together on a page, they all look and feel part of the same organisation.<\/p>\n<h2>How can people support Westbank?<\/h2>\n<p>The best way to support us is through our website, where people can make donations, volunteer their time, or contribute in other ways like donating food products or materials for our community projects.<\/p>\n<p><a href=\"http:\/\/www.westbank.org.uk\" target=\"_blank\" rel=\"noopener\">www.westbank.org.uk<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nwidth:18.4%;\nmargin-left:2%;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-lst2ffof-0cb722f0deaad0b64bf6c8a045b198a2 main_color avia-section-large avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-61245'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-61245'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spoke to Katie Elliott, Head of Fundraising and Marketing at Westbank, about how they promote the charity, how they raise awareness of the services they offer, and the challenges they face.<\/p>\n","protected":false},"author":236,"featured_media":61254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-61245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/61245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/236"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=61245"}],"version-history":[{"count":0,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/61245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/61254"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=61245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=61245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=61245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}