{"id":63267,"date":"2024-12-19T15:17:10","date_gmt":"2024-12-19T15:17:10","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=63267"},"modified":"2024-12-20T16:29:27","modified_gmt":"2024-12-20T16:29:27","slug":"brand-refresh","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/brand-refresh\/","title":{"rendered":"Brand Refresh"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-63267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Refresh to Impress<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 6 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-2-387f55ddb914b44ff599ad231f4b33f5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Why planning a brand refresh could be the best thing you do this December<\/h2>\n<p>As the year winds down and many of us embrace the seasonal lull, businesses often find themselves at a crossroads.<\/p>\n<p>December isn\u2019t just about wrapping up projects or indulging in festive cheer, it\u2019s also a golden opportunity to step back, refresh, and reset.<\/p>\n<p>With the new year just around the corner, there\u2019s no better time to consider a brand refresh.<\/p>\n<p>A new guiding light for the year ahead.<\/p>\n<p>A brand refresh can be pivotal, not just for how your business is perceived externally but for how it inspires everyone involved, from customers and prospects to your team.<\/p>\n<p>Let\u2019s dive into why giving your brand a little TLC now could make all the difference for 2025.<\/p>\n<h3>The power of first impressions<\/h3>\n<p>Your brand is often the first thing people notice about your business.<\/p>\n<p>It\u2019s your logo, your website, your signage, but also your tone of voice, your messaging, and the overall vibe you put out into the world.<\/p>\n<p>If you\u2019ve been using the same branding for years, it might feel a bit stale or no longer aligned with your business\u2019s vision.<\/p>\n<p>Worse, it could be missing the mark with your audience.<\/p>\n<p>But don\u2019t worry, a refresh doesn\u2019t mean starting from scratch.<\/p>\n<p>It\u2019s about keeping what works and giving everything else a touch-up.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6k3u5k3-4e4b2c5d24c00bd0856824b795fca58f\">\n#top .hr.hr-invisible.av-6k3u5k3-4e4b2c5d24c00bd0856824b795fca58f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6k3u5k3-4e4b2c5d24c00bd0856824b795fca58f hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4wxide7-230966269f71671ab06910e16a7e2f9b\">\n.avia-image-container.av-m4wxide7-230966269f71671ab06910e16a7e2f9b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4wxide7-230966269f71671ab06910e16a7e2f9b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4wxide7-230966269f71671ab06910e16a7e2f9b av-styling- avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-63299 avia-img-lazy-loading-not-63299 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-900.jpg.webp\" alt='logo design' title='logo-design-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-900-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6dfq1ab-e063b95e84682bedf69eeeca20852c91\">\n#top .hr.hr-invisible.av-6dfq1ab-e063b95e84682bedf69eeeca20852c91{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6dfq1ab-e063b95e84682bedf69eeeca20852c91 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wxfqcv-2fd2c73bc9466a8e8b71e457be39b2e3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Logo Design: More than just a pretty picture<\/h3>\n<p>Your logo is the cornerstone of your brand.<\/p>\n<p>It\u2019s the symbol that will appear everywhere, from favicons to billboards.<\/p>\n<p>A strong, modern logo is memorable and tells your audience exactly who you are.<\/p>\n<p>Refreshing your logo doesn\u2019t mean throwing everything out and starting over (unless that\u2019s what you want. <a href=\"https:\/\/www.nettl.com\/uk\/jaguar-rebrand\/\" target=\"_blank\" rel=\"noopener\">Or you&#8217;re Jaguar<\/a>).<\/p>\n<p>It might just be a case of tweaking the typography, brightening the colour palette, or refining the design to feel more contemporary.<\/p>\n<p>Sometimes, it\u2019s the smallest changes that make the biggest impact.<\/p>\n<p>A new font here, a splash of colour there, and suddenly, it\u2019s like your logo has had its morning coffee.<\/p>\n<p>Some of the biggest brands have consistently evolved their logos over the years while staying true to their roots.<\/p>\n<p>Your logo can do the same, a little bit of heritage, a little bit of innovation.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5yhbqxv-98835a8ce885fe88536667a2430eadc5\">\n#top .hr.hr-invisible.av-5yhbqxv-98835a8ce885fe88536667a2430eadc5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5yhbqxv-98835a8ce885fe88536667a2430eadc5 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4wxsgxo-91c3a0607cf5224ea9d1d058191d74bd\">\n.avia-image-container.av-m4wxsgxo-91c3a0607cf5224ea9d1d058191d74bd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4wxsgxo-91c3a0607cf5224ea9d1d058191d74bd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4wxsgxo-91c3a0607cf5224ea9d1d058191d74bd av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-61516 avia-img-lazy-loading-not-61516 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/10\/3-Content.jpg.webp\" alt='website redesign' title='3 Content'  height=\"600\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/10\/3-Content.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/10\/3-Content-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/10\/3-Content-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/10\/3-Content-768x512.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/10\/3-Content-705x470.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/3-Content.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/3-Content.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/3-Content-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/3-Content-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/3-Content-768x512.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/3-Content-705x470.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5d0l8w3-f29637eab87a73f8e2661c6a1d5f6fcd\">\n#top .hr.hr-invisible.av-5d0l8w3-f29637eab87a73f8e2661c6a1d5f6fcd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5d0l8w3-f29637eab87a73f8e2661c6a1d5f6fcd hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wxr8af-69b2eaeca073161ed001282e694acb20 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Website: Your digital shopfront<\/h3>\n<p>Rebranding is the perfect excuse to take a long, hard look at your website.<\/p>\n<p>If your site hasn\u2019t had a facelift in a while, it could be doing more harm than good.<\/p>\n<p>A clunky, outdated site can make people click away faster than you can say \u201crefresh.\u201d<\/p>\n<p>Snap judgments are everything.<\/p>\n<p>Your website needs to be visually appealing, user-friendly, and optimised.<\/p>\n<p>Think of your website as the front window of a fancy department store.<\/p>\n<p>Does it invite people in, or does it make them walk by and think, \u201cMeh\u201d?<\/p>\n<p>Use this opportunity to align your website with your refreshed branding.<\/p>\n<p>Give it a sleek new look, streamline the user experience, and make sure it tells your story in the best possible way.<\/p>\n<p>Look at everything from your homepage layout to those all-important call-to-actions.<\/p>\n<p>Are they grabbing attention? Is it easy to do what you want to do, or find what you are looking for? Or are the pages confusing?<\/p>\n<p>Most importantly, is your website converting? If not, now\u2019s the time to fix that.<\/p>\n<p>Pop into one of our local studios to talk through the details. Or get an instant estimate online in just a few seconds.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wmt91f-df7126d8b9f4c0ab5613f91fee01ad1c\">\n#top .hr.hr-invisible.av-4wmt91f-df7126d8b9f4c0ab5613f91fee01ad1c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4wmt91f-df7126d8b9f4c0ab5613f91fee01ad1c hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4wxqk1p-d3188e2b9b4f12106fc05e5be7e74aff\">\n.avia-image-container.av-m4wxqk1p-d3188e2b9b4f12106fc05e5be7e74aff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4wxqk1p-d3188e2b9b4f12106fc05e5be7e74aff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4wxqk1p-d3188e2b9b4f12106fc05e5be7e74aff av-styling- avia-align-center  avia-builder-el-16  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-63301 avia-img-lazy-loading-not-63301 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/The-Library-sign-900.jpg.webp\" alt='signage design' title='The-Library-sign-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/The-Library-sign-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/The-Library-sign-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/The-Library-sign-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/The-Library-sign-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/The-Library-sign-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/The-Library-sign-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/The-Library-sign-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/The-Library-sign-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/The-Library-sign-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/The-Library-sign-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/The-Library-sign-900-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4klz48z-b1ad851fdb94013ec75ec3a994baff5e\">\n#top .hr.hr-invisible.av-4klz48z-b1ad851fdb94013ec75ec3a994baff5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4klz48z-b1ad851fdb94013ec75ec3a994baff5e hr-invisible  avia-builder-el-17  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wxudg0-99627fa9e36d8faac5ce7f48bdf4269a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Signage: Standing out in the real world<\/h3>\n<p>Let\u2019s not forget the physical world.<\/p>\n<p>Your signage is often the first interaction people have with your brand, whether it\u2019s a shopfront, an exhibition stand, or a delivery van.<\/p>\n<p>Is it doing your business justice?<\/p>\n<p>Refreshing your signage can breathe new life into your business\u2019s physical presence.<\/p>\n<p>A cohesive look across all your physical touchpoints will make sure your brand stands out wherever it\u2019s seen.<\/p>\n<h3>Messaging: More than just words<\/h3>\n<p>It\u2019s not just about how your brand looks; it\u2019s about how it sounds too. It&#8217;s about how it all <em>feels<\/em>.<\/p>\n<p>Your messaging is what ties everything together. It\u2019s how you communicate with customers, prospects, and even your team.<\/p>\n<p>Even the way you answer the phone or greet people is a branding choice.<\/p>\n<p>Ask yourself: is your tone of voice consistent? Does your messaging really capture who you are and what you stand for?<\/p>\n<p>Now\u2019s the perfect time to audit everything from your email templates to your social media bios.<\/p>\n<p>Every word should reflect your refreshed brand\u2019s personality.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qhmc6b-8739787be40bc960799ef805a6a8938e\">\n#top .hr.hr-invisible.av-3qhmc6b-8739787be40bc960799ef805a6a8938e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3qhmc6b-8739787be40bc960799ef805a6a8938e hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4wyclcj-de34a786bb45b1b308510210239efbdb\">\n.avia-image-container.av-m4wyclcj-de34a786bb45b1b308510210239efbdb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4wyclcj-de34a786bb45b1b308510210239efbdb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4wyclcj-de34a786bb45b1b308510210239efbdb av-styling- avia-align-center  avia-builder-el-20  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-63303 avia-img-lazy-loading-not-63303 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-ideas-sketch-900.jpg.webp\" alt='logo design brand refresh rebranding ideas' title='logo-design-ideas-sketch-900'  height=\"601\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-ideas-sketch-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-ideas-sketch-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-ideas-sketch-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-ideas-sketch-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/logo-design-ideas-sketch-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-ideas-sketch-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-ideas-sketch-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-ideas-sketch-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-ideas-sketch-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-ideas-sketch-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-design-ideas-sketch-900-705x471.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3e91kir-bacc397fa9a148c9899bd638fb9499b1\">\n#top .hr.hr-invisible.av-3e91kir-bacc397fa9a148c9899bd638fb9499b1{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3e91kir-bacc397fa9a148c9899bd638fb9499b1 hr-invisible  avia-builder-el-21  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wydu0h-92a0522114f2c58b8b10af9e8de227df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The ripple effect: Team and customer morale<\/h3>\n<p>A rebrand doesn\u2019t just make you look good on the outside. It can also boost morale within your team.<\/p>\n<p>A fresh look and feel can spark excitement and pride, reminding everyone why they love being part of your business.<\/p>\n<p>For your customers, it shows you\u2019re confident, proactive, and ready to embrace the future.<\/p>\n<p>It tells them you care about staying relevant and giving them the best experience possible.<\/p>\n<p>In a crowded marketplace, that kind of energy stands out.<\/p>\n<p>Who doesn\u2019t love a brand that feels like it\u2019s got its act together?<\/p>\n<h3>Seizing the moment<\/h3>\n<p>December is the perfect time to hit pause, reflect, and plan.<\/p>\n<p>With many businesses slowing down for the holidays, it\u2019s a great moment to let ideas simmer and settle.<\/p>\n<p>Use this time to figure out what\u2019s working, and what\u2019s not.<\/p>\n<p>How can your brand evolve to meet the challenges and opportunities of the year ahead?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ydjkxv-b3e8d4452cf6aee3b486a394461498cc\">\n#top .hr.hr-invisible.av-2ydjkxv-b3e8d4452cf6aee3b486a394461498cc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2ydjkxv-b3e8d4452cf6aee3b486a394461498cc hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ih3asj-7c0f5dba3b56709c2544b26011f505a2\">\n.avia-image-container.av-2ih3asj-7c0f5dba3b56709c2544b26011f505a2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ih3asj-7c0f5dba3b56709c2544b26011f505a2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ih3asj-7c0f5dba3b56709c2544b26011f505a2 av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-63302 avia-img-lazy-loading-not-63302 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/make-it-happen-900.jpg.webp\" alt=\"-\" title=\"make-it-happen-900\" height=\"599\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/make-it-happen-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/make-it-happen-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/make-it-happen-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/make-it-happen-900-768x511.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/make-it-happen-900-705x469.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/make-it-happen-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/make-it-happen-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/make-it-happen-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/make-it-happen-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/make-it-happen-900-768x511.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/make-it-happen-900-705x469.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7962qr-232b234a5b31182e2e7519c0c7b9c62d\">\n#top .hr.hr-invisible.av-7962qr-232b234a5b31182e2e7519c0c7b9c62d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7962qr-232b234a5b31182e2e7519c0c7b9c62d hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wxy37k-201b5134bfd46e434ded12da65c9d505 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Brand refresh checklist and planner<\/h3>\n<p>To help you get started, here\u2019s a handy checklist to guide your planning:<\/p>\n<h4>Step 1: Evaluate your current brand<\/h4>\n<ul>\n<li>Take a look at your logo, website, signage, and messaging. What feels outdated or inconsistent?<\/li>\n<li>Print everything and lay it all out in front of you. What stands out?<\/li>\n<li>Ask for feedback from customers and team members about your brand\u2019s strengths and weaknesses.<\/li>\n<li>Ask people who haven&#8217;t heard of the brand what they <em>think<\/em> it might do.<\/li>\n<\/ul>\n<h4>Step 2: Define your goals<\/h4>\n<ul>\n<li>What do you want your refreshed brand to achieve? A fresh look? Better recognition?<\/li>\n<li>What target market would you like the brand to appeal to?<\/li>\n<li>What adjectives would you like your rebrand to be associated with?<\/li>\n<li>Make sure your goals align with your business\u2019s long-term plans.<\/li>\n<\/ul>\n<h4>Step 3: Check name and domain availability<\/h4>\n<ul>\n<li>If you\u2019re thinking of changing your business name as part of the process, check if your preferred name and domain are available.<\/li>\n<li>Don\u2019t forget to look up social media usernames too, consistency is key.<\/li>\n<li>This is a bold step. Ensure you have the means to communicate this change effectively.<\/li>\n<li>Remember to communicate the change to Google so that you don&#8217;t lose equity.<\/li>\n<\/ul>\n<h4>Step 4: Create a visual and messaging plan<\/h4>\n<ul>\n<li>Create a mood board that communicates your desired vibe.<\/li>\n<li>Draft new messaging that reflects your refreshed brand\u2019s personality and vision.<\/li>\n<li>Update your logo, colour palette, and overall design, to align with that vision.<\/li>\n<li>Ensure every touchpoint, from email signatures to packaging, is on brand.<\/li>\n<\/ul>\n<h4>Step 5: Plan the rollout<\/h4>\n<ul>\n<li>Update your website, signage, and marketing materials. Either all at once, or in a phased process.<\/li>\n<li>Announce your refresh to your customers and team members.<\/li>\n<li>Use social media to build excitement and share the story behind your refresh.<\/li>\n<li>Use the changes to help communicate your brand story as part of your marketing activity.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79\">\n#top .hr.hr-invisible.av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-1-6284a3e3244ebce2e441bb3b6dfd1a79 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1se8uyr-d045fa7dc688baf9d9d10926f3813d3c\">\n.avia-image-container.av-1se8uyr-d045fa7dc688baf9d9d10926f3813d3c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1se8uyr-d045fa7dc688baf9d9d10926f3813d3c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1se8uyr-d045fa7dc688baf9d9d10926f3813d3c av-styling- avia-align-center  avia-builder-el-28  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-63300 avia-img-lazy-loading-not-63300 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/passmore-logo-900.jpg.webp\" alt=\"-\" title=\"passmore-logo-900\" height=\"601\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/passmore-logo-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/passmore-logo-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/passmore-logo-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/passmore-logo-900-768x513.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/passmore-logo-900-705x471.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/passmore-logo-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/passmore-logo-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/passmore-logo-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/passmore-logo-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/passmore-logo-900-768x513.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/passmore-logo-900-705x471.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bjmaoz-1979a2287327fffc6b7abc4394e80b96\">\n#top .hr.hr-invisible.av-1bjmaoz-1979a2287327fffc6b7abc4394e80b96{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1bjmaoz-1979a2287327fffc6b7abc4394e80b96 hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wxvbfc-de6eff93c37cef5f5b670c4bcecd5ff6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A brand refresh isn\u2019t just about looking good, it\u2019s about feeling good too.<\/p>\n<p>By updating your logo, website, signage, and messaging, you\u2019re creating a brand that feels fresh, modern, and ready for whatever comes next.<\/p>\n<p>And with 2025 on the horizon, now\u2019s the perfect time to make it happen.<\/p>\n<p>So go on, use this December to set your business up for a brighter, bolder future. Your brand\u2019s next chapter is waiting.<\/p>\n<p>Want to brainstorm ideas? Book a discovery session with your local studio.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7jf1f-0c538d1b757f8e0e475cb10aeae73958\">\n#top .hr.hr-invisible.av-7jf1f-0c538d1b757f8e0e475cb10aeae73958{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7jf1f-0c538d1b757f8e0e475cb10aeae73958 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-32  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.nettl.com\/uk\/studio-locator'  class='avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-63267'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Refresh to impress! Could a brand refresh be the best thing you do this December? Discover why it matters, and follow 5 simple steps to make it happen.<\/p>\n","protected":false},"author":234,"featured_media":63270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":7,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-63267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/63267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=63267"}],"version-history":[{"count":5,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/63267\/revisions"}],"predecessor-version":[{"id":63306,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/63267\/revisions\/63306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/63270"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=63267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=63267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=63267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}