{"id":63285,"date":"2024-12-03T15:30:04","date_gmt":"2024-12-03T15:30:04","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=63285"},"modified":"2024-12-20T16:22:49","modified_gmt":"2024-12-20T16:22:49","slug":"jaguar-rebrand","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/jaguar-rebrand\/","title":{"rendered":"Jaguar Rebrand"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-63285'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Jaguar&#8217;s bold rebrand<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 3 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jaguar, a name synonymous with elegance and speed, unveiled a striking rebrand on Tuesday 19 November 2024, with a <a href=\"https:\/\/www.jaguar.com\/copy-nothing\/index.html\" target=\"_blank\" rel=\"noopener\">30-second video<\/a> on social media.<\/p>\n<p>While it sets the stage for a bold new chapter, the redesign hasn\u2019t been without controversy.<\/p>\n<p>So, what happened, and what can businesses learn from Jaguar\u2019s transformation?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-5a5a97807a3f322cf529a40421fd0b80\">\n.avia-image-container.av-h2771v5-5a5a97807a3f322cf529a40421fd0b80 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-5a5a97807a3f322cf529a40421fd0b80 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-5a5a97807a3f322cf529a40421fd0b80 av-styling- avia-align-  avia-builder-el-6  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-63289 avia-img-lazy-loading-not-63289 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-m2-900.jpg.webp\" alt=\"-\" title=\"jaguar-m2-900\" height=\"473\" width=\"900\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-m2-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-m2-900-300x158.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-m2-900-80x42.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-m2-900-768x404.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-m2-900-705x371.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-m2-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-m2-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-m2-900-300x158.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-m2-900-80x42.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-m2-900-768x404.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-m2-900-705x371.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n4z5rp-dfaa56dd86b2b14c1b9e956bcc643667\">\n#top .hr.hr-invisible.av-1n4z5rp-dfaa56dd86b2b14c1b9e956bcc643667{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1n4z5rp-dfaa56dd86b2b14c1b9e956bcc643667 hr-invisible  avia-builder-el-7  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m4wwiqza-1d5505d0d87bfa234fa20df8cb01e3a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>A fresh focus on electric luxury<\/h3>\n<p>At the heart of the rebrand is Jaguar\u2019s commitment to becoming an all-electric luxury carmaker by 2025.<\/p>\n<p>The company is shedding its old image to embrace a future defined by sustainability and cutting-edge innovation.<\/p>\n<p>This is more than just a facelift, it is a reinvention.<\/p>\n<p>The new logo, simplified and modern, reflects this ethos.<\/p>\n<p>Gone is the iconic leaping jaguar; in its place is a sleek, minimalist wordmark that speaks to the brand\u2019s forward-thinking direction.<\/p>\n<p>While the design aims to signal a cleaner, more refined aesthetic, it has received criticism for feeling uninspired and losing the character that defined the brand.<\/p>\n<h3>Backlash from the design community<\/h3>\n<p>The rebrand has sparked a wave of backlash, particularly from the design community.<\/p>\n<p>Critics have called the new wordmark \u201clifeless\u201d and \u201clacking the spirit\u201d of Jaguar\u2019s storied heritage.<\/p>\n<p>Many stakeholders have also expressed disappointment, feeling that the iconic leaping jaguar represented the brand\u2019s dynamism and individuality.<\/p>\n<p>Even loyal customers have weighed in, with some suggesting that the rebrand feels like an unnecessary departure from what made Jaguar unique.<\/p>\n<p>The monochromatic palette and stripped-down visuals have been labelled \u201ctoo generic\u201d for a brand steeped in such a rich legacy.<\/p>\n<h3>The advertising campaign: adding fuel to the fire<\/h3>\n<p>Jaguar\u2019s new advertising campaign, launched alongside the rebrand in November 2024, has also drawn criticism.<\/p>\n<p>The campaign was criticised for feeling cold and detached, with some arguing that it alienated Jaguar\u2019s traditional customer base.<\/p>\n<p>The high-tech visuals and abstract messaging left many feeling that the campaign lacked the warmth and emotional connection historically associated with the brand.<\/p>\n<p>For some, it came across as trying too hard to be progressive, rather than staying authentic to Jaguar\u2019s roots.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4wwnvjw-b99a551816900ed60076166fbcb6d774\">\n.avia-image-container.av-m4wwnvjw-b99a551816900ed60076166fbcb6d774 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4wwnvjw-b99a551816900ed60076166fbcb6d774 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4wwnvjw-b99a551816900ed60076166fbcb6d774 av-styling- avia-align-  avia-builder-el-10  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-63287 avia-img-lazy-loading-not-63287 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/copy-nothing-jaguar-900.jpg.webp\" alt='jaguar copy nothing ad campaign' title='copy-nothing-jaguar-900'  height=\"506\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/copy-nothing-jaguar-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/copy-nothing-jaguar-900-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/copy-nothing-jaguar-900-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/copy-nothing-jaguar-900-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/copy-nothing-jaguar-900-705x396.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/copy-nothing-jaguar-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/copy-nothing-jaguar-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/copy-nothing-jaguar-900-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/copy-nothing-jaguar-900-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/copy-nothing-jaguar-900-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/copy-nothing-jaguar-900-705x396.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10hqb4l-2844b26e2584186666b3501652eeee7b\">\n#top .hr.hr-invisible.av-10hqb4l-2844b26e2584186666b3501652eeee7b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-10hqb4l-2844b26e2584186666b3501652eeee7b hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-9-6678066f4d58cb564fe427b4102ec15b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>Lessons from Jaguar\u2019s rebrand<\/h2>\n<p><em><strong>Jaguar\u2019s bold rebrand is a reminder that change is not always received as intended. <\/strong><\/em><em><strong>Here are three takeaways for businesses considering their own refresh:<\/strong><\/em><\/p>\n<ul>\n<li><strong>Listen to your audience<\/strong>:<br \/>\nStakeholder feedback can provide valuable insights. The mixed reaction to Jaguar\u2019s rebrand highlights the importance of involving your audience in the process.<\/li>\n<li><strong>Balance innovation with heritage<\/strong>:<br \/>\nReinventing your brand does not have to mean abandoning its history. Finding harmony between the old and the new can keep loyal customers on board.<\/li>\n<li><strong>Be ready for critique<\/strong>:<br \/>\nNo rebrand will please everyone, but transparency and communication can help address concerns and build understanding.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n36hbp-6e65fd25e0af8395acf9221139d8d95d\">\n#top .hr.hr-invisible.av-n36hbp-6e65fd25e0af8395acf9221139d8d95d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-n36hbp-6e65fd25e0af8395acf9221139d8d95d hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4wwovlx-78109c222963b98bc93ee2a90a38d642\">\n.avia-image-container.av-m4wwovlx-78109c222963b98bc93ee2a90a38d642 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4wwovlx-78109c222963b98bc93ee2a90a38d642 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4wwovlx-78109c222963b98bc93ee2a90a38d642 av-styling- avia-align-  avia-builder-el-14  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-63288 avia-img-lazy-loading-not-63288 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-monogram-900.jpg.webp\" alt='jaguar rebrand logo design' title='jaguar-monogram-900'  height=\"506\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-monogram-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-monogram-900-300x169.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-monogram-900-80x45.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-monogram-900-768x432.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2024\/12\/jaguar-monogram-900-705x396.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-monogram-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-monogram-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-monogram-900-300x169.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-monogram-900-80x45.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-monogram-900-768x432.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/jaguar-monogram-900-705x396.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is next for Jaguar?<\/h2>\n<p>Jaguar\u2019s rebrand is more than a new logo; it is a bold declaration of intent.<\/p>\n<p>And despite the criticism, they actually achieved what they wanted: To completely break their ties with the traditional perception of the brand, announce seismic change, and cause a big stir in the process.<\/p>\n<p>By embracing electric technology and redefining luxury, they aim to position themselves as leaders in a competitive and rapidly evolving market.<\/p>\n<p>However, the backlash serves as a cautionary tale about the challenges of rebranding an iconic name. It&#8217;s a gamble.<\/p>\n<p>But arguably what did they have to lose? Nostalgia alone cannot keep businesses afloat.<\/p>\n<p>For businesses big or small, Jaguar\u2019s journey highlights the importance of thoughtful execution and stakeholder engagement.<\/p>\n<p>A rebrand can set the tone for an exciting new chapter, but it is worth asking &#8211; is your audience ready to turn the page with you?<\/p>\n<p>If not, is your new audience ready to pick up that book?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b\">\n#top .hr.hr-invisible.av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-6-f989f7d47dbf7b02a29fe94e93baa34b hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-5-f384b434abe6b2bf5169860112c23ab7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Considering your own rebrand?<\/h2>\n<p>If you are about to embark upon a <a href=\"https:\/\/www.nettl.com\/uk\/brand-refresh\/\" target=\"_blank\" rel=\"noopener\">rebranding<\/a> journey for your business, get in touch. We&#8217;ve worked through hundreds of branding projects and can help you navigate the road ahead.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-63285'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Jaguar, a name synonymous with elegance and speed, unveiled a striking rebrand on Tuesday 19 November 2024. While it sets the stage for a bold new chapter, the redesign hasn\u2019t been without controversy.<\/p>\n","protected":false},"author":234,"featured_media":63286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-63285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/63285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=63285"}],"version-history":[{"count":5,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/63285\/revisions"}],"predecessor-version":[{"id":63305,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/63285\/revisions\/63305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/63286"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=63285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=63285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=63285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}