{"id":65644,"date":"2025-11-21T11:40:00","date_gmt":"2025-11-21T11:40:00","guid":{"rendered":"https:\/\/www.nettl.com\/uk\/?p=65644"},"modified":"2026-02-19T11:32:48","modified_gmt":"2026-02-19T11:32:48","slug":"ai-seo","status":"publish","type":"post","link":"https:\/\/www.nettl.com\/uk\/ai-seo\/","title":{"rendered":"AI SEO"},"content":{"rendered":"<div id='familiarity'  class='avia-section av-2qwy3ht-8a2c23e8b96a4ca6a0ee5518929c44bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-65644'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f\">\n.flex_column.av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp009ut1-c2a891abf735c7eb7a5c24d037e4b61f av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28z32gh-8306082e681bdb1a559cb023abad5737\">\n.flex_column.av-28z32gh-8306082e681bdb1a559cb023abad5737{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28z32gh-8306082e681bdb1a559cb023abad5737 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1txvxe9-3461d3daee65744295e6faf23d8cd461 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>AI SEO<\/h1>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152\">\n.av_font_icon.av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 .av-icon-char{\nfont-size:1em;\nline-height:1em;\n}\n<\/style>\n<span  class='av_font_icon av-v4g6ak-1d639df38b074c4c8eeb90b09a79d152 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span>\u00a0<em><strong>approx 9 minute read<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193\">\n#top .hr.hr-invisible.av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-98d064f8eb1dbe52dc1f9fd3cb904193 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-14-1d3a46d8515d99e77f6a29f440bc57e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How to get your brand ready for answer engines<\/h2>\n<p>It&#8217;s a new era of search. AI SEO. GEO. AEO. LLM optimisation. Generative search. Answer engines. Lots of names. Same idea.<\/p>\n<p>Search is evolving. Not disappearing. Not being replaced. Just getting bigger. Broader. And a bit more human (ironically).<\/p>\n<p>People still type stiff robotic queries into Google, because old habits die hard.<\/p>\n<p>Yet at the same time, millions of us are now asking long, rambling, deeply personal questions inside AI tools.<\/p>\n<p>Full stories. Follow-ups. Clarifications. Layers of context that would have seemed bizarre in a Google search bar five years ago.<\/p>\n<p>It\u2019s still search. Just next level. And it needs a fresh approach.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b\">\n#top .hr.hr-invisible.av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-13-ea769b179103e08e33cb9b34f6ae153b hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2771v5-05a2fb7306d288748f2282efc835d75b\">\n.avia-image-container.av-h2771v5-05a2fb7306d288748f2282efc835d75b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-h2771v5-05a2fb7306d288748f2282efc835d75b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-h2771v5-05a2fb7306d288748f2282efc835d75b av-styling- avia-align-  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-65659 avia-img-lazy-loading-not-65659 avia_image \" src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/Digital-Assistant.jpg.webp\" alt=\"-\" title=\"Digital Assistant\" height=\"693\" width=\"1000\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/Digital-Assistant.jpg.webp 1000w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/Digital-Assistant-300x208.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/Digital-Assistant-80x55.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/Digital-Assistant-768x532.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/Digital-Assistant-705x489.jpg.webp 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Assistant.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Assistant.jpg 1000w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Assistant-300x208.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Assistant-80x55.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Assistant-768x532.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Digital-Assistant-705x489.jpg 705w&quot;}\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae\">\n#top .hr.hr-invisible.av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-10-66a0a16441dbf7449cf01cf6d9267dae hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-11-d4fd66ba3e717ece21f293fc022e21ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>So\u2026 what actually is AI SEO?<\/h2>\n<p>AI SEO is traditional SEO with a shiny new coat of paint. Same foundations. Same principles. Helpful content. Quality links. Fast websites. Clean structure&#8230;<\/p>\n<p>But AI SEO adds something new. It focuses on how AI systems understand your content. Not just search engines. But answer engines like ChatGPT, Perplexity, Gemini and Claude.<\/p>\n<p>These tools scan the web, collect facts, look for patterns, then generate answers. Often with citations. Sometimes without.<\/p>\n<p>AI SEO is about getting mentioned and\/or cited inside those answers.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889\">\n#top .hr.hr-invisible.av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-8-e1676265f15a4b0d21469e2d3d70f889 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-7-99a60842aa914371ea3901e87a2015fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>People aren\u2019t abandoning Google<\/h2>\n<p>But we are not witnessing the \u201cDeath of Google.\u201d<\/p>\n<p>Traditional search is still the heavyweight. Month after month.<\/p>\n<p>People still type things like \u201cski jacket sale\u201d, \u201cpizza near me\u201d, \u201cbest accountants Birmingham\u201d.<\/p>\n<p>Short, functional queries remain the backbone of search behaviour, and they aren\u2019t going anywhere.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dg1t70-f9e4656f46572a27d921629f22af8393\">\n#top .hr.hr-invisible.av-3dg1t70-f9e4656f46572a27d921629f22af8393{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3dg1t70-f9e4656f46572a27d921629f22af8393 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-miemvk1k-f3e96da61e2dcd0dd3ceb86427001d0a\">\n.avia-image-container.av-miemvk1k-f3e96da61e2dcd0dd3ceb86427001d0a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-miemvk1k-f3e96da61e2dcd0dd3ceb86427001d0a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-miemvk1k-f3e96da61e2dcd0dd3ceb86427001d0a av-styling- avia-align-  avia-builder-el-14  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-65690 avia-img-lazy-loading-not-65690 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage.jpg.webp\" alt='seo traditional search engines vs ai answer engines usage stats provided by SEMrush' title='sem-rush-seo-vs-ai-usage'  height=\"610\" width=\"1221\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage.jpg.webp 1221w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage-300x150.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage-1030x515.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage-80x40.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage-768x384.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/sem-rush-seo-vs-ai-usage-705x352.jpg.webp 705w\" sizes=\"(max-width: 1221px) 100vw, 1221px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage.jpg 1221w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage-300x150.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage-1030x515.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage-80x40.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage-768x384.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/sem-rush-seo-vs-ai-usage-705x352.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14jjezw-b57806616f25648d04d932dd9ce0e090\">\n#top .hr.hr-invisible.av-14jjezw-b57806616f25648d04d932dd9ce0e090{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-14jjezw-b57806616f25648d04d932dd9ce0e090 hr-invisible  avia-builder-el-15  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-miemtm77-d33aed7a1c809a08ab78ec9db245c29b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Check out this data from SEMrush which covers Answer Engine uptake in the US. The &#8216;Traditional Search&#8217; blue bars towering over everything else.<\/p>\n<p>Like we said in an earlier blog post on the <a href=\"https:\/\/www.nettl.com\/uk\/search-everywhere\/\" target=\"_blank\" rel=\"noopener\">Search Everywhere Optimisation<\/a>, AI search isn&#8217;t <em>&#8216;instead of&#8217;<\/em> it&#8217;s &#8216;<em>in addition to<\/em>&#8216;. But it&#8217;s catching up.<\/p>\n<p>Many experts believe we will hit usage parity as early as 2028. Which is wild considering how dominant Google has been for almost 30 years.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vtcz2k-14ec90b85ae46bf9427bceda8611a44f\">\n#top .hr.hr-invisible.av-vtcz2k-14ec90b85ae46bf9427bceda8611a44f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vtcz2k-14ec90b85ae46bf9427bceda8611a44f hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi92kxft-12f8ab107f7e8664e450f7789ed8e85b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But people are also asking wild, hyper-specific questions<\/h2>\n<p>Here\u2019s where things get interesting. Alongside those classic searches, AI tools are exploding in usage.<\/p>\n<p>Not replacing search. Just adding to it. And people behave very differently inside them. They ask things like: \u201cWhat\u2019s the best ski jacket for someone who travels light, hates being cold, sweats a lot, looks terrible in red, and wants something under \u00a3200?\u201d<\/p>\n<p>Then they ask for cheaper alternatives. Then they ask for a table. Then they ask whether those jackets will fit someone with broad shoulders.<\/p>\n<p>This kind of conversational chaining didn\u2019t exist before. Now it\u2019s normal.\u00a0 AI search is becoming a second stream of discovery. And SEO now needs to cover both.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36ivwj0-f967b1657436fca0f1ceed026a09c530\">\n#top .hr.hr-invisible.av-36ivwj0-f967b1657436fca0f1ceed026a09c530{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-36ivwj0-f967b1657436fca0f1ceed026a09c530 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi92mhlz-fe5929e5511170ff160b8b4a83dd611f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Prompts vs Keywords<\/h2>\n<p>This is the shift. Traditional SEO focuses on keywords. \u201cSki jacket.\u201d \u201cKitchen renovation.\u201d \u201cDog-friendly hotel Liverpool.\u201d<\/p>\n<p>AI tools focus on prompts. Prompts contain intent and context. \u201cWhat\u2019s the warmest waterproof ski jacket for a beginner who gets cold easily and only travels hand luggage?\u201d<\/p>\n<p>That\u2019s a prompt. And AI systems love context.<\/p>\n<p>Your content must now work for both worlds. Clear keywords for traditional search. Natural, contextual explanations for AI search.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fbupd8-92efdab3891e8cadc1770f2d0b6b64db\">\n#top .hr.hr-invisible.av-2fbupd8-92efdab3891e8cadc1770f2d0b6b64db{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2fbupd8-92efdab3891e8cadc1770f2d0b6b64db hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mien8z4d-8450ff6d9eb23a0a407df59bd476ef75\">\n.avia-image-container.av-mien8z4d-8450ff6d9eb23a0a407df59bd476ef75 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mien8z4d-8450ff6d9eb23a0a407df59bd476ef75 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mien8z4d-8450ff6d9eb23a0a407df59bd476ef75 av-styling- avia-align-  avia-builder-el-22  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-65694 avia-img-lazy-loading-not-65694 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/dog-friendly-ai-seo-900.jpg.webp\" alt='dog friendly hotel in city ai search prompt' title='dog-friendly-ai-seo-900'  height=\"599\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/dog-friendly-ai-seo-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/dog-friendly-ai-seo-900-300x200.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/dog-friendly-ai-seo-900-80x53.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/dog-friendly-ai-seo-900-768x511.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/dog-friendly-ai-seo-900-705x469.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dog-friendly-ai-seo-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dog-friendly-ai-seo-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dog-friendly-ai-seo-900-300x200.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dog-friendly-ai-seo-900-80x53.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dog-friendly-ai-seo-900-768x511.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dog-friendly-ai-seo-900-705x469.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pklu7g-bf6d10781820de7766ff785245728ae2\">\n#top .hr.hr-invisible.av-pklu7g-bf6d10781820de7766ff785245728ae2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pklu7g-bf6d10781820de7766ff785245728ae2 hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi92qm8y-af0632058dceda51d709e9185aeb809f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<h2>What&#8217;s changed in Search<\/h2>\n<p>If we could sum it up in one word, it&#8217;d be &#8216;<strong>Context<\/strong>&#8216;.<\/p>\n<p>SEO was always about relevance. But now? Bonus levels.<\/p>\n<p>For example, HubSpot updated one of their buyer personas from &#8216;Marketing Mary&#8217; to Marketing Manager Mary (who works in a logistics company in Ireland employing 50-200 people)<\/p>\n<p>So, how relevant can you be now? And once you can provide hyper relevant content, what helps this get noticed?<\/p>\n<p><em><strong>The new bits:<\/strong><\/em><\/p>\n<ul>\n<li>AI crawlers behave differently. They can\u2019t execute JavaScript<\/li>\n<li>Pop-ups and overlays block them<\/li>\n<li>They skim content very quickly<\/li>\n<li>They might not read the whole page, missing earlier info<\/li>\n<li>They care even more about server speed<\/li>\n<li>Schema helps them understand meaning<\/li>\n<li>They prefer clean sentences, natural structure and clear context<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-216kii4-e8e34da061af1543ca9a04ce0b142048\">\n#top .hr.hr-invisible.av-216kii4-e8e34da061af1543ca9a04ce0b142048{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-216kii4-e8e34da061af1543ca9a04ce0b142048 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi92rlb7-18825ac18363d6ab12341ba6ead82234 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"statsbox_de\">\n<p><em><strong>The old bits:<\/strong><\/em><\/p>\n<ul>\n<li data-start=\"3899\" data-end=\"3965\">Good content still wins<\/li>\n<li data-start=\"3899\" data-end=\"3965\">Authority still matters<\/li>\n<li data-start=\"3899\" data-end=\"3965\">Links still count<\/li>\n<li data-start=\"3899\" data-end=\"3965\">Structure still helps<\/li>\n<li data-start=\"3899\" data-end=\"3965\">Website speed still matters<\/li>\n<li data-start=\"3899\" data-end=\"3965\">Brand trust remains everything<\/li>\n<\/ul>\n<p>Even Google says it. Good SEO is good AI optimisation. Most of the fundamentals still apply. You\u2019re just tweaking few new knobs. <em>Are we allowed to say that?<\/em><\/p>\n<p>For Google\u2019s AI features, Google says there are <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener\">no special AI-only optimisations<\/a>; standard SEO still applies. Also, to appear as a supporting link, a page must be indexed and eligible for normal Search\/snippets.<\/p>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k8lx8s-6ee78fd662efc3f29a522d2d29d878a3\">\n#top .hr.hr-invisible.av-1k8lx8s-6ee78fd662efc3f29a522d2d29d878a3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1k8lx8s-6ee78fd662efc3f29a522d2d29d878a3 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi92wf2o-c1f521250a8a4dc343bfbd36202a4d97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What does \u201cwinning\u201d look like now?<\/h2>\n<p>Traditional SEO has a familiar goal. Appear in search results. Earn a click. Make a sale.<\/p>\n<p>AI SEO has two goals: getting quoted and earning the citation link.<\/p>\n<h3>1. Appear in AI-generated answers<\/h3>\n<p>When an LLM repeats your facts, echoes your phrasing, or includes your brand name, you build awareness in a powerful new channel.<\/p>\n<h3>2. Earn the link<\/h3>\n<p>Some answer engines show sources. A link from one of these tools can send extremely high-intent visitors.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a\">\n#top .hr.hr-invisible.av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-4-7d9316025ee48a07958e5dcd1627d38a hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi933ptd-25aa5a231ef9bc9f4c7188848750f2c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How backlink acquisition has changed<\/h2>\n<p>This part of SEO looks different now too. Before,<a href=\"https:\/\/www.nettl.com\/uk\/backlinks\" target=\"_blank\" rel=\"noopener\"> offsite SEO<\/a> often meant writing articles for third-party sites that were related to your topic.<\/p>\n<p>You\u2019d explore something adjacent, weave in a subtle link, and craft clever descriptive anchor text. It wasn\u2019t spam. But it wasn\u2019t exactly fan mail either. It was strategic. Lateral. And very normal.<\/p>\n<p>Fast forward to today. LLMs like things much more direct.<\/p>\n<p>They want to see:<\/p>\n<ul>\n<li><strong><em>Comparison pages that mention your brand<\/em><\/strong><\/li>\n<li><strong><em>Articles actually written about your business<\/em><\/strong><\/li>\n<li><strong><em>Lots of brand mentions<\/em><\/strong><\/li>\n<li><strong><em>Clear references to your expertise<\/em><\/strong><\/li>\n<li><strong><em>Third-party reviews and advertorials<\/em><\/strong><\/li>\n<\/ul>\n<p>LLMs reward clarity. They reward repeated brand exposure. They reward being named, referenced and compared.<\/p>\n<p>This means brand-heavy link building and structured mention acquisition have far more value than they perhaps did previously.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n6e9t8-cb8fb502616f2a7820ee80345da3c9d5\">\n#top .hr.hr-invisible.av-n6e9t8-cb8fb502616f2a7820ee80345da3c9d5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-n6e9t8-cb8fb502616f2a7820ee80345da3c9d5 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi9369y2-7c434289f51914ecaaa273dd1856c1ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How to optimise for answer engines<\/h2>\n<p>Start with the basics.<\/p>\n<p>Solid SEO. Clean foundations.<\/p>\n<p>Then layer in the AI-friendly tactics&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e\">\n#top .hr.hr-invisible.av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jp00gvdr-2-e0757191eb24c036ba193ee969f20a5e hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mien1tu0-179f214ae8161fdea20da12a730437de\">\n.avia-image-container.av-mien1tu0-179f214ae8161fdea20da12a730437de img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mien1tu0-179f214ae8161fdea20da12a730437de .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mien1tu0-179f214ae8161fdea20da12a730437de av-styling- avia-align-  avia-builder-el-34  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-66436 avia-img-lazy-loading-not-66436 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L.jpg.webp\" alt='AI SEO tips and tactics to get your brand ready for LLMs and Answer Engines' title='AI-SEO-Tactics-Checklist-L'  height=\"985\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L.jpg.webp 1080w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L-300x274.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L-1030x939.jpg.webp 1030w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L-80x73.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L-768x700.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/AI-SEO-Tactics-Checklist-L-705x643.jpg.webp 705w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L.jpg 1080w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L-300x274.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L-1030x939.jpg 1030w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L-80x73.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L-768x700.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AI-SEO-Tactics-Checklist-L-705x643.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vm3hho-cc04784af29021fea17d065aeba510aa\">\n#top .hr.hr-invisible.av-vm3hho-cc04784af29021fea17d065aeba510aa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vm3hho-cc04784af29021fea17d065aeba510aa hr-invisible  avia-builder-el-35  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1txvxe9-3-27716d2d95d93724e2ec00c3a2fc5bfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>SPEED \/ PERFORMANCE<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1sl5jf0-285ad4ba76a3a68933099170a2055bb8\">\n.av_font_icon.av-1sl5jf0-285ad4ba76a3a68933099170a2055bb8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1sl5jf0-285ad4ba76a3a68933099170a2055bb8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1sl5jf0-285ad4ba76a3a68933099170a2055bb8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello' ><\/span><\/span> Improve speed<\/h3>\n<p>Improve page load speed. Compress images, enable caching, and defer non critical scripts.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16iv59o-37756e09b29bf6c4a9891e8fa8d59a05\">\n.av_font_icon.av-16iv59o-37756e09b29bf6c4a9891e8fa8d59a05{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-16iv59o-37756e09b29bf6c4a9891e8fa8d59a05 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-16iv59o-37756e09b29bf6c4a9891e8fa8d59a05 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue834' data-av_iconfont='entypo-fontello' ><\/span><\/span> Be mindful of JavaScript<\/h3>\n<p>Reduce JavaScript and rendering bloat. Remove unused code and simplify templates so pages render quickly. Also, LLMs aren&#8217;t fans of content behind java.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mwvc4s-2da36d0bf78062642596571c3d48f42a\">\n.av_font_icon.av-mwvc4s-2da36d0bf78062642596571c3d48f42a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-mwvc4s-2da36d0bf78062642596571c3d48f42a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-mwvc4s-2da36d0bf78062642596571c3d48f42a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c8' data-av_iconfont='fontawesome' ><\/span><\/span> Optimise for CWV<\/h3>\n<p>Track Core Web Vitals. Aim for LCP 2.5s or less, INP under 200ms, and CLS under 0.1.<\/p>\n<h2>CONTENT<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oems24-2-2e1800ba05d545d26b0c4d4ee9f381d9\">\n.av_font_icon.av-oems24-2-2e1800ba05d545d26b0c4d4ee9f381d9{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-oems24-2-2e1800ba05d545d26b0c4d4ee9f381d9 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-oems24-2-2e1800ba05d545d26b0c4d4ee9f381d9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue837' data-av_iconfont='entypo-fontello' ><\/span><\/span> Write naturally<\/h3>\n<p>This is already the Nettl way. Short sentences. Clear tone. People now search like they talk. So your content should match.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17pm2i4-4b96a0378edd1428911ffb5c534681b4\">\n.av_font_icon.av-17pm2i4-4b96a0378edd1428911ffb5c534681b4{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-17pm2i4-4b96a0378edd1428911ffb5c534681b4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-17pm2i4-4b96a0378edd1428911ffb5c534681b4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue83b' data-av_iconfont='entypo-fontello' ><\/span><\/span> Answer quickly<\/h3>\n<p>Answer first, then expand. Get to the point. Add detail in afterwards. Like people. bots don&#8217;t wanna crawl through longwinded intros.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13yzymk-1e533f7eb9fa5d5004ccf68225e368c5\">\n.av_font_icon.av-13yzymk-1e533f7eb9fa5d5004ccf68225e368c5{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-13yzymk-1e533f7eb9fa5d5004ccf68225e368c5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-13yzymk-1e533f7eb9fa5d5004ccf68225e368c5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue84e' data-av_iconfont='entypo-fontello' ><\/span><\/span> Use standalone sections<\/h3>\n<p>LLMs love bite-sized, self-contained thoughts. Labelled sections that make sense on their own get quoted more. Think micro-answers.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av--d5cc1367737c8153583b91c78fdbda7c\">\n.av_font_icon.av--d5cc1367737c8153583b91c78fdbda7c{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av--d5cc1367737c8153583b91c78fdbda7c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av--d5cc1367737c8153583b91c78fdbda7c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue802' data-av_iconfont='fontawesome' ><\/span><\/span> Embed your brand name<\/h3>\n<p>If AI quotes a line and your brand is inside it, you win by association. The name travels with the idea.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47\">\n.av_font_icon.av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-12t6fo1-01d14bf2831c6cc2f1c45623680c6b47 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello' ><\/span><\/span> Get resourceful with FAQs<\/h3>\n<p>Write headings as questions and follow with clear, concise answers. Basically, FAQ everything. FAQs are a natural way to create LLM-friendly content. Just remember not to hide them behind JavaScript or fancy toggles that an AI crawler can\u2019t see.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av--3-1dd6376ae17888bc1b0995bc11252816\">\n.av_font_icon.av--3-1dd6376ae17888bc1b0995bc11252816{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av--3-1dd6376ae17888bc1b0995bc11252816 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av--3-1dd6376ae17888bc1b0995bc11252816 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ef' data-av_iconfont='fontawesome' ><\/span><\/span> Create citable content<\/h3>\n<p>Definitions, stats, comparisons and lists are LLM magnets. Write things that feel quotable.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jt24q4-2cd634dc42212f09e7beeda4c9a0284e\">\n.av_font_icon.av-jt24q4-2cd634dc42212f09e7beeda4c9a0284e{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-jt24q4-2cd634dc42212f09e7beeda4c9a0284e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-jt24q4-2cd634dc42212f09e7beeda4c9a0284e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf0e3' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Provide evidence<\/h3>\n<p>Just like Google, LLMs want expert analysis, accountability and credibility. Provide evidence. Use examples, comparisons, and clear sources.<\/p>\n<h2>TECHNICAL DETAILS<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vsae6k-3ac147dff33cf493c920aa42c6541ec8\">\n.av_font_icon.av-vsae6k-3ac147dff33cf493c920aa42c6541ec8{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-vsae6k-3ac147dff33cf493c920aa42c6541ec8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-vsae6k-3ac147dff33cf493c920aa42c6541ec8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue813' data-av_iconfont='fontawesome' ><\/span><\/span> Add llms.txt<\/h3>\n<p>Some sites are experimenting with it. Not official. Not required. But interesting. And likely to evolve.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36srp64-8230c11d26e2a5d25fd92861c6508081\">\n.av_font_icon.av-36srp64-8230c11d26e2a5d25fd92861c6508081{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-36srp64-8230c11d26e2a5d25fd92861c6508081 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-36srp64-8230c11d26e2a5d25fd92861c6508081 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue827' data-av_iconfont='entypo-fontello' ><\/span><\/span> Nail your schema<\/h3>\n<p>Structured data gives AI clarity. It helps tools understand your content and how everything relates.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-e3b722d2fe431221bb042db94e3bdc95\">\n.av_font_icon.av-av_font_icon-e3b722d2fe431221bb042db94e3bdc95{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-av_font_icon-e3b722d2fe431221bb042db94e3bdc95 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-e3b722d2fe431221bb042db94e3bdc95 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf0e8' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Improve crawl efficiency<\/h3>\n<p>Clean up 404s and server errors, avoid redirect loops, and update your XML sitemap when pages are added, moved, or removed so search bots waste less time and find new content faster.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-073faca0a92455fe3267e2130beaa0df\">\n.av_font_icon.av-av_font_icon-073faca0a92455fe3267e2130beaa0df{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-av_font_icon-073faca0a92455fe3267e2130beaa0df .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-073faca0a92455fe3267e2130beaa0df avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\uf071' data-av_iconfont='fontawesomeregular' ><\/span><\/span> Manage AI crawler access<\/h3>\n<p>Allow trusted bots, block what you don\u2019t want, and set clear robots rules for previews and crawling.<\/p>\n<h2>GET TALKED ABOUT<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97nulo-f0ae220d197aee88e4e8cc7303b86a91\">\n.av_font_icon.av-97nulo-f0ae220d197aee88e4e8cc7303b86a91{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-97nulo-f0ae220d197aee88e4e8cc7303b86a91 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-97nulo-f0ae220d197aee88e4e8cc7303b86a91 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span> Build authority everywhere<\/h3>\n<p>Links matter. Mentions matter. Reviews matter. Third-party validation matters. AI crawlers take notice, possibly even more than search engines, about what other&#8217;s are saying.<\/p>\n<h2>TEST &amp; REFINE<\/h2>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n2prho-6cd330e2312715381e0bf5e8da00510f\">\n.av_font_icon.av-1n2prho-6cd330e2312715381e0bf5e8da00510f{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-1n2prho-6cd330e2312715381e0bf5e8da00510f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1n2prho-6cd330e2312715381e0bf5e8da00510f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8c8' data-av_iconfont='fontawesome' ><\/span><\/span> Run constant tests<\/h3>\n<p>A\/B testing shows what helps. Small content tweaks can change how an AI summarises your site. Experiment. Refine. Improve.<\/p>\n<h3>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-re3ir0-b21fa2c82ccd5d066488b9f12a1b280a\">\n.av_font_icon.av-re3ir0-b21fa2c82ccd5d066488b9f12a1b280a{\ncolor:#97c700;\nborder-color:#97c700;\n}\n.av_font_icon.av-re3ir0-b21fa2c82ccd5d066488b9f12a1b280a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-re3ir0-b21fa2c82ccd5d066488b9f12a1b280a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8ab' data-av_iconfont='entypo-fontello' ><\/span><\/span> Give your homepage and navigation some love<\/h3>\n<p>Time to dust off that homepage! With shooting for more brand mentions, rather than direct links. You might end up with more people Googling (ironic) your brand instead and hitting your homepage. Whereas in traditional SEO, your homepage was hardly ever the main landing page for the desired search term. But now, the homepage navigation has retaken a major role.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-120zdvw-f92951850f05ee6106e79a6b79e289b3\">\n#top .hr.hr-invisible.av-120zdvw-f92951850f05ee6106e79a6b79e289b3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-120zdvw-f92951850f05ee6106e79a6b79e289b3 hr-invisible  avia-builder-el-54  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-miennu19-d8eda2daf6f0de6ce47ae82095d6f6f1\">\n.avia-image-container.av-miennu19-d8eda2daf6f0de6ce47ae82095d6f6f1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-miennu19-d8eda2daf6f0de6ce47ae82095d6f6f1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-miennu19-d8eda2daf6f0de6ce47ae82095d6f6f1 av-styling- avia-align-  avia-builder-el-55  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-65700 avia-img-lazy-loading-not-65700 avia_image ' src=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900.jpg.webp\" alt='nettl early ai seo llm optimisation checklist' title='early-surfer-900'  height=\"900\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900.jpg.webp 900w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900-300x300.jpg.webp 300w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900-80x80.jpg.webp 80w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900-768x768.jpg.webp 768w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900-36x36.jpg.webp 36w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900-180x180.jpg.webp 180w, https:\/\/www.nettl.com\/uk\/wp-content\/smush-webp\/2025\/11\/early-surfer-900-705x705.jpg.webp 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900.jpg 900w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900-300x300.jpg 300w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900-80x80.jpg 80w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900-768x768.jpg 768w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900-36x36.jpg 36w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900-180x180.jpg 180w, https:\\\/\\\/www.nettl.com\\\/uk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/early-surfer-900-705x705.jpg 705w&quot;}\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqczjg-a5b89d8afa0a118d0076ee5016cd6c65\">\n#top .hr.hr-invisible.av-lqczjg-a5b89d8afa0a118d0076ee5016cd6c65{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lqczjg-a5b89d8afa0a118d0076ee5016cd6c65 hr-invisible  avia-builder-el-56  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi93dtlk-a54788cfbb6f2e2b2071d791f4ae9726 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Are we early?<\/h2>\n<p>Very. AI search is still in nappies. Learning to walk. Occasionally eating crayons.<\/p>\n<p>But ignoring it would be like ignoring mobile in 2005 or social in 2012 or TikTok in 2020. This shift won\u2019t replace SEO. But it will reshape how people discover brands.<\/p>\n<p>AI SEO isn\u2019t a new discipline. It\u2019s SEO with extra layers. Still built on fundamentals. Still rooted in quality.<\/p>\n<p>We\u2019re not preparing businesses for a different world. We\u2019re preparing them for a bigger one. A better one.<\/p>\n<p>Because hopefully, despite the irony here, it&#8217;ll be a more human one. As we&#8217;ll really need to understand the details of what people care about and what&#8217;s important to them individually<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2z9kp8-41f5401fd4aef38d140021d8ae0b872d\">\n#top .hr.hr-invisible.av-2z9kp8-41f5401fd4aef38d140021d8ae0b872d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2z9kp8-41f5401fd4aef38d140021d8ae0b872d hr-invisible  avia-builder-el-58  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mi93keo3-3669a2980292f633e91bb9ad742fe015 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Nettl&#8217;s AI SEO Packages<\/h2>\n<p>We\u2019ve created new AI-focused SEO packages. They are designed to help you appear in answer engines, to get your brand mentioned, and to future-proof your visibility.<\/p>\n<p>Want to see how ready your site is? Request a free SEO audit today. We can run a report checking your visibility on LLMs<\/p>\n<p><a href=\"https:\/\/www.nettl.com\/uk\/seo\/\" target=\"_blank\" rel=\"noopener\">Explore our Nettl SEO packages<\/a>. Let\u2019s help your business show up in both worlds. The searches. And the answers.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-jinlazj9-f47f8387f79c7df52db169272c375004-wrap avia-button-center  avia-builder-el-60  el_after_av_textblock  avia-builder-el-last '><a href=\"https:\/\/www.nettl.com\/uk\/studio-locator\" class=\"avia-button av-jinlazj9-f47f8387f79c7df52db169272c375004 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center avia-color-theme-color\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find your nearest Nettl<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55\">\n.flex_column.av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jp00a0tr-ca081bd21a4ac0057905c2c9922a0c55 av_one_fifth  avia-builder-el-61  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-65644'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Search behaviour is shifting. Traditional SEO still matters, but answer engines are becoming a second discovery channel. In this guide, we break down AI SEO, what\u2019s changed, and the practical tweaks that help your brand get quoted, cited and found in a world of prompts and questions.<\/p>\n","protected":false},"author":234,"featured_media":65703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":198,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-65644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/65644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/comments?post=65644"}],"version-history":[{"count":25,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/65644\/revisions"}],"predecessor-version":[{"id":66438,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/posts\/65644\/revisions\/66438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media\/65703"}],"wp:attachment":[{"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/media?parent=65644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/categories?post=65644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettl.com\/uk\/wp-json\/wp\/v2\/tags?post=65644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}